Backcountry Marketing

Do you struggle to create content that really resonates with your audience? Are you frustrated by shorter attention spans? On this episode, Cole sits down with John Peabody to talk about how to beat the attention economy and create GOOD content that matters. On this episode, you'll learn: - how to beat the attention economy - how to make the case for REALLY good content - what content consumers are longing for - why branded content is so important John is an independent content strategist and producer who has a long career in many different content mediums. He spent years of his life as a reporter, but then slowly morphed into a creative strategist. You can learn more about him at his website: https://www.johnpeabodycreative.com/ This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

Jon Bausman has 16 years of marketing experience, both in the outdoor industry and out. His roles have focused on P&L accountability, leading a team, growth marketing, and developing and scaling brands. Jon sits down with Cole to discuss how to scale a brand in 2023 and beyond, challenging the status quo, and content strategy tactics. You can catch up with Jon on LinkedIn: https://www.linkedin.com/in/jonbausman/ This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

As he describes himself, Sam Van Boxtel is "just a climber obsessed with social media." Well, he's much more than that. Sam is a climber and entrepreneur based in Vancouver, Washington. He and his team make up Climbers Crag, the climbing industry's leading social media agency. In this episode, Cole and Sam discuss the most common mistakes outdoor brands make on social media, the value of social in the outdoor space, why social media is important for brand building, what metrics to track, and much, much more! You can learn more about Sam and Climbers Crag on Instagram: https://www.climberscrag.com/ https://www.instagram.com/climbers.crag.agency/ Have questions for Sam? Find him here: [email protected] Essential Reading for Outdoor Marketers: https://kit.co/BackcountryMarketing This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

Davide Giardini is originally from Lake Garda, Italy, a multisport heaven for cycling, skiing, wind sports, and climbing in the heart of the Italian Alps. He moved to the USA over 15 years ago as a foreign exchange high school student and has been in the country ever since. While competing at the highest level of sport, Davide has always maintained a foot on the "other side" of the business sports, in sales & marketing roles. Being an active, personable, respected, and highly skilled professional in the communities he serves has given Davide a front-row seat in understanding and leveraging the trends, needs, and wants of athletes. In this episode, Cole and Davide discuss the relationship between brands and retail, the importance of the human element of the retail shopping experience, the athlete-to-brand relationship, and much more! You can catch up with Davide here on Instagram: https://www.instagram.com/enduranceproguides/ Essential Reading for Outdoor Marketers: https://kit.co/BackcountryMarketing This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

Amanda Smith is the founder and owner of the agency, Monday Creative. Amanda started her career as a writer/editor, then went down the path of brand strategist, eventually ending up running her own agency. Amanda joins Cole to discuss product sustainability, circularity, regenerative capitalism, as well as overall brand strategy and voice. You can catch up with Amanda here: - Instagram: https://www.instagram.com/amandaleesmith/ - LinkedIn: https://www.linkedin.com/in/amandaleesmith1/ Essential Reading for Outdoor Marketers: https://kit.co/BackcountryMarketing This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

I finally made it to a trade show! SHOT Show ended last week and what a show it was. SHOT Show is a hunting, firearm, and general outdoor show in Las Vegas. For two days, I wandered around the floor and asked folks what their thoughts were on the future of the industry based on what they had observed at SHOT. I chatted with folks from Outdoor Research, RealTree, ExpertVoice, Carbon TV, and many others. Let us know if you like this style of an episode as it's something we're looking to do more of in the future. Essential Reading for Outdoor Marketers: https://kit.co/BackcountryMarketing This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

This month, we're featuring conversations with leaders who inspire us to lead better teams in the new year. In this episode, Cole sits down with David Russo, VP of Sales and Marketing in North America at Mammut. David shares his perspective on how to build a team, what it takes to be a good leader, the importance of emotional intelligence (EQ) over IQ, and asking questions and being curious. If you want to connect with David, you can reach him via email at [email protected] or on Instagram: https://www.instagram.com/david.p.russo/ Essential Reading for Outdoor Marketers: https://kit.co/BackcountryMarketing This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

This month, we're featuring conversations with leaders who inspire us to lead better teams in the new year. In this episode, Cole sits down with Ryan Coulter, founder and Chief Creative Officer at the James Brand, a company that makes knives and tools for people who live adventurously. Before founding the James Brand, Ryan spent time at companies like Burton and Nike, amongst others. Ryan and Cole talk about what it takes to lead a truly creative team. Listen to this one to jumpstart 2023 and your leadership skills! Catch up with the James Brand on Instagram: https://www.instagram.com/thejamesbrand/ Essential Reading for Outdoor Marketers: https://kit.co/BackcountryMarketing This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

Liv Faris started her career in print journalism and then transitioned to broadcast journalism. Eventually, she moved to work at an agency doing a little bit of everything. She has since worked internally at Expedia, and now at Brooks. In her current role, she leads the content production team in Brooks' internal creative studio/agency. In this episode, Cole and Liv discuss when to bring your content production in-house, who and when to outsource your content, how to build a business case to create an internal studio, and much more. You can catch up with Liv on LinkedIn: https://www.linkedin.com/in/livfaris/ This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

Hey Backcountry Marketing family, thank you for making 2022 our best year yet on the podcast. We've got a lot of exciting things in development in 2023 but we're excited to announce that we're launching a video version of the show on YouTube! Head over to our YouTube Channel and hit that subscribe button. We hope everyone has a great holiday season and look forward to bringing you new conversations in season 4. This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

Adam Cramer is the founder and CEO of the Outdoor Alliance. At the Outdoor Alliance, they mobilize the power of outdoor enthusiasts to protect public lands and waters. As Adam calls it, "conservation powered by outdoor recreation, so to speak." In this episode, Adam and Cole chat about inciting change, the importance of storytelling in conservation, and how to join the fight for conservation as a brand in an effective way. Learn more about the Outdoor Alliance here. This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

Tom Moreno started his career in retail at Helly Hansen before joining evo's first-ever retail store. After 13 years there, he took a chance on a startup called Awayco - trying to offer an alternative to purchasing by connecting consumers with demo/rental products in shops across the globe in Surf, Snow, and Bike. Tom eventually landed at Salomon's North America office in November of 2020 where he now oversees site operations - from visual merchandising to catalog to working with the digital product team to iterate and refine their website. Tom joins the podcast to talk about website development, what marketers need to know about websites, user experience, and what trends we should be aware of and following as we head into 2023. This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

On this episode of the show, we have two guests! Alex Willie and Becky Lyttle from ExpertVoice join us to tell us how to build loyal and true fans, the importance of brand advocacy, and building your brand community. Alex is a former professional mountain biker turned marketing pro. After his cycling career, he started his career in marketing and eventually landed at ExpertVoice, managing current client partnerships and helping brands build advocacy. Catch up with Alex here. Becky spent 8 years of her early career with the US Snowboard Team where she gained experience in event management, implementing education, and certification programs. After time in non-profit leadership, she moved into bringing new products to market and managing customer experience at ExpertVoice. Catch up with Becky here. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!

David Meredith is the Dirt Marketing Manager for Full Speed Ahead and has been in the bike industry for years, including racing, owning a retail shop, and operating his own international bicycle brand. David comes on the show to share his experience in the bike industry, but also, to share his experience being a human pre-diagnosed with CTE, Stage 4. In this episode, David and Cole discuss: What CTE is (Chronic Traumatic Encephalopathy) How CTE impacts how David approaches life What we ask of athletes in our industry And much more. We want to thank David for coming on our show and sharing his story on this platform. This is an important story and we hope you'll share this with your fellow outdoor community members to seek more understanding and hopefully change gear/policies to make our sports more safe. If you want to catch up with FSA, you can do that on Instagram. Do you work at a brand or agency in the outdoor industry? If you need help to bring your next video project to life head over to Port Side Productions.

Kris Hampton (he/him) is a former mural painter and rapper, currently a climbing coach and outdoor industry podcaster who has modeled his business after what he understood - independent hip-hop labels. In this episode, Kris and Cole discuss: - the importance of creativity for creativity's sake - breaking the rules and bucking the trends - why long-form content wins - the state of outdoor podcasting and much more. You can catch up with Kris on Instagram and on the Power Company Climbing website. Follow along with Plug Tone Audio on Instagram or on their website. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help.

Dax Myers has worked in ski travel for over a decade. When COVID shut down travel in 2020, he was laid off right as I started grad school. He used that time to make a big huge pivot into the product side of the outdoor industry. His current role entails handling all of the marketing efforts and strategy for mountainFLOW. In this episode, Cole and Dax discuss: - mountainFLOW's background - Balancing a content strategy between sustainability and performance - How to balance sustainability with the production of commodities - How to create a broad awareness funnel And so much more! Catch up with mountainFLOW Eco Wax on Instagram or on their website. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help.

Stephen (Stix) Nilsen is the Vice President of Cult Indoctrination at Liquid Death. If you haven't heard of Liquid Death they've recently taken the world by storm and have shocked many with their polarizing, yet creative approach to advertising. Taking his talents from Pabst and Red Bull, Stix has been tasked with getting cans in hands the only way he knows how. In this episode, Cole and Stix discuss: - Liquid Death's approach to marketing - Why Liquid Death will never hire an agency - Their legendary projects to date - The plastic problem we face in the world - Grassroots event marketing And much more! You can catch up with Stix on LinkedIn - https://www.linkedin.com/in/stevenilsen/ If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help.

Chris King is the Brand Director at Outdoor Research. He's had many different roles in his career, from marketing manager at a finance company to starting his own production company to creative director at an ad agency. And now, he's landed at Outdoor Research, which he says is his dream job. In this episode, Cole and Chris discuss: - brand awareness - what even IS a content strategy? - content metrics - supporting your content strategy with a small budget And much more. You can catch up with Chris on Instagram, and check out what Outdoor Research is up to over there as well. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help.

Ariel Macrae is the Marketing & Social Media Manager for Outside Inc. She has spent over ten years in the outdoor industry, in both service and product marketing roles. She started her career working for ski resorts with a big focus on season pass marketing strategies, transitioned into freelance helping startup outdoor product brands, then started working for ROAM Media 2 years ago. ROAM Media was acquired by Outside Inc. last fall and Ariel has since taken the lead on content marketing for the launch of the new NFT creator marketplace Outside.io. In this episode, Cole and Ariel discuss: the Outerverse Using this data platform to create more value for the outdoor community The controversy of Web3, NFTs, and beyond How to know when you're ready to launch a new project like this And much more. You can catch up with Ariel on LinkedIn. The Backcountry Marketing Podcast is a production of Port Side Productions.

Graeme Meiklejohn has done the freelancer sandwich - a couple of years after university as a freelancer, then 5 years at Origin Outside as their lead cinematographer, and now back to full-time freelance. In this episode, Cole and Graeme discuss: the changing production landscape how tech is changing client needs creative for smaller brands gear evolution in production and much more! Catch up with Graeme here. The Backcountry Marketing Podcast is a production of Port Side Productions.

Today, we're revisiting one of our most popular episodes from 2021, our conversation with Maddie Duffy. Give this one a listen if you haven't already, or revisit for some major knowledge dropping. When it comes to building your team who are you working with? Why would you choose an athlete over an influencer? When is an influencer better suited than an ambassador? Why have an ambassador team in 2021? Maddie Duffy, the Marketing Manager, from Mystery Ranch dives into these questions and more. She explains why Mystery Ranch started an ambassador program, but also why they continue to work with athletes and influencers outside of their ambassadors. As Maddie says, the key to any successful relationship is trust. "Appreciate the relationship you have and nourish it." Connect with Maddie on LinkedIn and Mystery Ranch on Instagram. The Backcountry Marketing Podcast is a production of Port Side Productions.

Josh Buesseler has been an industrial design and product strategy consultant for 14 years, with clients in many industries including outdoor. Prior to that, he worked in-house at Cascade Designs, which is now also a client along with SOG Knives. In this episode, Cole and Josh discuss: How brands express themselves through products Product design for the outdoor industry The benefits of failure Design being the intersection of style and user interaction You can catch up with Josh here on Instagram. The Backcountry Marketing Podcast is a production of Port Side Productions.

Today, we're revisiting one of our most popular episodes from 2021, our conversation with Ben O'Meara. Give this one a listen if you haven't already, or revisit for some major knowledge dropping. ------------------------------------------------------- In this episode, Ben O'Meara the VP of Marketing at Huckberry breaks down the core components that make Huckberry, Huckberry. Huckberry is an online shop and journal that inspires active, adventurous, and stylish lives through original storytelling. They're best known for their curated products and collaborations as well as their commitment to storytelling at every touchpoint. Ben discusses how foundational storytelling is to everything they do, previous product launches that didn't work, and how email has built Huckberry. You can connect with Ben on Instagram here and follow Huckberry here. The Backcountry Marketing Podcast is a production of Port Side Productions.

Julia LoVecchio is the Director of Marketing at CMH Heli-Skiing and Summer Adventures. Julia's career has followed a somewhat unique and non-linear path, and as a result she's had the good fortune to gain leadership experience and build management skills across the tourism, hospitality, and communications industries. One element that has remained central to her journey has been a life rooted in the mountains and mountain culture. In this episode, Cole and Julia discuss: the importance of people feeling like their work matters her transformative experiences in the mountains striking the balance between loyalty and acquisition focusing on where the company is going and so much more! You can catch up with Julia here and keep up with all things CMH here. The Backcountry Marketing Podcast is a production of Port Side Productions.

Marc Gutman is an award-winning storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories. He is the founder of Wildstory, a storytelling agency dedicated to helping visionary entrepreneurs and businesses get crazy clarity on their story. In this episode, Cole and Marc chat about how to build a creative manifesto. They chat about: client engagements are always opportunities to learn demanding collaboration leveraging the success of past relationships brand strategy and much, much more! You can follow Marc on Instagram or LinkedIn. The Backcountry Marketing Podcast is a production of Port Side Productions.

Erica Aarons grew up in MN but has been in the Jackson Hole area for almost 7 years! She worked formerly at a creative agency in Jackson, doing social for mostly Travel & Tourism clients, including Visit Jackson Hole. After that, she joined Rex Specs, a dog gear company, where she dipped her toes in e-commerce and knew that's where she wanted to be. She left her role as Marketing Director at Rex Specs and moved to Rumpl in November '21. Her role as Retention & Engagement Manager at Rumpl allows her to focus on Email, Loyalty, and SMS channels. On this episode, Erica shares the importance of email and how company-to-customer communication delivers value. Erica and Cole discuss: Customer retention and customer experience Customer loyalty Conversational commerce Targetting and segmenting and much, much more! You can follow along with Erica here. The Backcountry Marketing Podcast is a project of Port Side Productions.

Moez Faruqi is the Head of Marketing at White Duck Outdoors. His role covers all aspects of the marketing side, including SMS/emails, influencers, product marketing, visual content, and more. In this episode, Cole and Moez discuss: How to get into marketing Learning on the job Differences between a brand and an online retailer Why you might pivot away from eCommerce And much, much more! You can connect with Moez on LinkedIn here and follow along with White Duck Outdoors here. The Backcountry Marketing Podcast is a production of Port Side Productions.

Jax Mustafa is a seasoned marketing expert, entrepreneur, and world champion desert runner. In this episode, Jax comes to us as the VP of Marketing at Erem, a footwear company inspired by the desert and committed to sustainability. Cole and Jax discuss: Working on a company from the ground up Launching a brand Building a startup marketing plan Maintaining your personal passions and health while delivering on an aggressive marketing plan And much, much more! You can connect with Jax on LinkedIn. The Backcountry Marketing Podcast is a production of Port Side Productions.

NFTs, the Metaverse, XR. Technology is transforming all around us. What does it all mean for marketers? Bethany Evans, Senior Marketing Director of Global Brand Management at The North Face, joins us on the podcast to chat about emerging technologies. In this discussion, we chat about: NFTs Metaverse How a brand like The North Face reacts to emerging technology When is the right time to engage with emerging technologies as a brand? What are the pitfalls in engaging with new tech as a marketer? and much more! You can catch up with Bethany here. The Backcountry Marketing Podcast is a project by Port Side Productions.

What is consumer research, really, and why is it so important? Megan Averell is the founder of the Insight Inn, a qualitative research and strategy firm, to bring people back into the heart of business decision-making. In this episode, we chat about: how research applies to marketing what research can be used for the challenges with research different types of research and much, much more! You can catch up with Megan here: https://mobile.twitter.com/meggatron The Backcountry Marketing Podcast is a produced by Port Side Productions.

Darren Josey is the VP of Marketing at NEMO Equipment. Darren sits down with Cole to discuss how to build a non-transactional relationship with your customer, creating better customer relationships at large. With the huge influx of new folks recreating in the outdoors, there's an enormous opportunity to connect with potential customers outside of their transactions with you. Darren chats about how NEMO equipment is accomplishing this through inspiring people to get outside and provide training materials for all ability levels. Follow along with NEMO Equipment here. This podcast is a project by Cole Heilborn and Port Side Productions.

Social media is constantly changing, new algorithms, new platforms, and new trends are a daily occurrence. As a brand, how do you decide what platforms to be present on? How does your brand communicate on each platform? These are a couple of questions that Kami York - Feirn answers in this episode. As the Social Media Coordinator at Ruffwear, she is faced with these types of challenges daily. In addition to this topic, we discuss TikTok for brands, emerging platforms, sales on social media, and the Metaverse. Follow Ruffwear and Kami on Instagram. Produced by Port Side Productions and Cole Heilborn.

Our last episode of the freelancer month has arrived! This week, Cole sits down with John Entwistle, Account Director and Photographer at Origin, an outdoor agency that partners with brands they believe in. Everything they do is about getting more people out there. In this episode, Cole and John discuss: - best practices for working with an agency - what your portfolio should consist of - how to stay top of mind with an agency - some no-gos you should be aware of in working with agencies And much, much more! You can catch up with John at his website or on his Instagram. The Backcountry Marketing Podcast is produced by Cole Heilborn, owner of Port Side Productions.

Freelancer month continues with a conversation about how to manage clients efficiently and effectively as a freelancer. In this episode, Cole sits down with Maari Casey. Maari is the Founder & Owner of Uncompany, a freelance collective designed to connect clients with high-caliber talent. In this episode, Cole and Maari discuss: - the top challenges freelancers face - why thinking like a project manager is beneficial as a freelancer - how to create a sustainable workload and flow - how can automation aide freelancers and their client relationships and much, much more! Catch up with Maari and Uncompany at their website. Backcountry Marketing Podcast is a Port Side Productions project.

Freelancer month continues with a special Q&A episode with your host, Cole Heilborn. Cole tackles the top questions that freelancers sent in with the Backcountry Marketing Production Assistant, Emily Holland. We discuss: - How do you decide what to charge for your services? - How do you expand your business offerings? - How do you keep your sanity when it comes to monthly income highs and lows? - How do you maintain powerful relationships with clients and past clients? - How do you let clients go that aren't a good fit? All this and more on this week's episode. You can catch up with Cole here and with Emily here. Backcountry Marketing Podcast is a Port Side Productions project.

Freelancer Month! This whole month, we'll be sharing episodes that are geared more towards freelancers and answering the top questions they may have. How do we interact with money as a freelancer? In this episode, Justine Mulliez, a business coach who works with creatives, freelancers, and entrepreneurs discusses multiple paradigms of money and how freelancers struggle with this. We discuss: - Our preconceived notions about money and how money narratives can be pervasive - Our general discomfort around money and how we can make money conversations more comfortable - Pitching and pricing - Transparency and rates and much more! Catch up with Justine at her website or on Instagram. The Backcountry Marketing Podcast is produced by Cole Heilborn of Port Side Productions.

Freelancer Month! This whole month, we'll be sharing episodes that are geared more towards freelancers and answering the top questions they may have. For this episode, we sit down with Jon Glassberg. Jon is a Director, Photographer and Professional Cimber. He is the owner of Louder Than 11, a media production company and creative agency based in Boulder, Colorado. He is also the co-founder of the Crux Academy (check out our past episode with Jeremy Jensen, another co-founder at Crux Academy). In this conversation, Jon shares: - How he started Louder Than 11 and why type of creative projects he works on - How to find your focus as a freelancer - How to balance your business with your personal life - How to change your niche over time if you want to - How doing the work will lead to opportunities And much more! Follow along with Jon on Instagram or at his website. The Backcountry Marketing Podcast is produced by Cole Heilborn of Port Side Productions.

How do you find a balance between vision and expectations? So often in today's culture, we're told to set a goal and work tirelessly to it - sometimes to a fault. What if we approached our work/life goal setting differently? Without giving up our work ethic, what if we approached life with a little more grace and allowed ourselves to see where the path takes us. Mason Gravley joins me on the mic to discuss this idea and how he's approached his life this way. Follow Mason @alive_adventurer @adventuresportspodcast @athleticbrewing Produced by: @portsideproductions @backcountrymarketing @coleheilborn

How is a brand's value perceived? Perceived value is calculated from a variety of factors. Values, visual presence, quality, and price of the product all play a role in the customer's perception of a brand. Jonathan Wegner is the VP of Brand at SOG Knives and shares how the SOG brand has suffered from neglect. At one point it was lumped into the "Walmart Quality" standard. In this episode, he shares how he and the team have worked to re-establish the brand's value that it once held. Follow SOG: @sogknives Produced by: @portsideproductions @backcountrymarketing @coleheilborn

Mike Arzt is the co-founder of The Public Works. Since starting the video production company Mike has experienced a challenge that many freelancers turned business owners face. Am I the camera person or business person? This pivot for many is a challenging point in a business. Mike reflects on this journey and provides some feedback on the lessons he's learned through this change over the years. Follow Mike and Public Works: @thepublicworks @arztm @battery621 Produced by: @portsideproductions @coleheilborn @backcountrymarketing

In this episode, Liz Esche, the Marketing Director at Gnarly Nutrition joins me to discuss the re-brand project Gnarly rolled out. Re-brands are exciting, but how do you continue to market through a re-brand? How do you manage product package changes while managing website changes, copy, logos, and everything else? Liz shares behind the scenes how the Gnarly team managed to pull off this entire re-brand. Follow Liz and Gnarly @gnarlynutrition Produced by: @portsideproductions @backcountrymarketing @coleheilborn

This episode is part of our 2021 top episode round-up - it was originally published on 12/14/2021. In this episode, Nicole Handel, the Director of Marketing at MAMMUT joins me to discuss psychology and the consumer's decision-making process. Psychology is at the core of everything. We examine multiple intersections of marketing and psychology by dissecting paradigms across the marketing industry as well as some of Mammut's initiatives and processes. Follow Nicole and Mammut: @mammutna @nicolehandel Produced by: @portsideproductions @backcountrymarketing @coleheilborn

Conor McElyea is the Director of Partnerships and Membership with the Conservation Alliance. The Conservation Alliance is a membership-based non-profit that helps fund conversation efforts across the continent. To date, they have protected 73 million acres, 3,576 river miles, remove or halted 37 dams, purchased 18 climbing areas, and designated five marine reserves. Conor discusses the rise in popularity of cause marketing, the opportunities for brands that are members of the alliance, and the exciting work being done at Public Lands for conservation. Follow the Alliance: @conservationalliance Produced by: @portsideproductions @backcountrymarketing @coleheilborn

This episode is part of our 2021 top episode round-up - it was originally published on 09/01/2021. In this episode, Emily Holland, the host from the Nature Untold Podcast breaks down all of the details to start a podcast. We discuss defining your "why", format, software, sponsorships, Patreon, and marketing. The podcast world is a bit like the wild west, there are no rules, a few best practices, but the platform is really what you make of it. If you're curious about how to get started, then this episode is for you! Follow Emily: @e_hollz @natureuntoldpodcast https://emilyholland.co/ Produced by: @portsideproductions @backcountrymarketing @coleheilborn

What are the differences between an agency and working in-house? How does an agency view things like: time, meetings, scope creep, and the creative process. Are they different than an in-house team? Quinn Lanzon is the Director of Marketing at OneUp Components. Previously he worked for 2 agencies and has noticed some differences between the two after jumping the fence. Quinn shares some of his observations in this episode examining the differences and similarities. Follow Quinn and OneUp: @trailgrammar @oneupcomponents Produced by: @portsideproductions @backcountrymarketing @coleheilborn

This episode is part of our 2021 top episode round-up - it was originally published on 12/01/2021. In 2021 the most valuable commodity is attention. As marketers, we all seek to earn the attention of our audience. But how often do we consider our own focus while on the job? Are those trips to the water cooler really helping your creativity? Does keeping your email tab open or closed help or hinder communication? In this episode, Jeremy Jensen joins me to discuss flow. Many of us are probably familiar with the concept of flow. "Being in the zone" or "runners high" are common names for this neurologic effect happening inside our brain. In flow, we become focused, more creative, and increase productivity. In fact, studies have found that productivity can be increased 500% when in flow. Most of us probably experience this effect while we're skiing, mountain biking or chasing some adrenaline high. But what if we could trick our brains into flow so that we could get more done? What if we could do a full day's work in half a day? Jeremy is here to tell us that this is possible. Flow state can be triggered with 22 different triggers. Each of which can launch us into sessions of deep, quality, focused work. Follow Jeremy: @jeremyrjensen Produced by: @portsideproductions @backcountrymarketing @coleheilborn

For a small business owner, adding another task to the to-do list can seem like the straw that broke the camel's back. Chloe - Anne Swink is a small business owner herself and runs the Chloe - Anne Copy Agency. As a copywriter, she comes across many small businesses that have never actually defined what their core values are. This lack of a foundation can create a number of problems for business owners, who might not even realize it because they're too busy running the day-to-day of their business. In this episode, she shares some practical, easy-lift steps to help small business owners define their values, organize them, and most importantly act on them. Follow Chloe - Anne: @chloe.anne.copy Produced by: @portsideproductions @backcountrymarketing @coleheilborn

This episode is part of our 2021 top episode round-up - it was originally published on 03/01/2021. If you're a freelancer in the outdoor industry, chances are you've asked yourself the following questions: How do I turn my passion into a business? How do I charge? How do I position myself? How do I conquer my inner critic? In this episode, we're changing up the focus a bit. We've talked with agencies and brands a lot on this show but a group that we haven't chatted with much is the freelancer who is often doing the work. Many of us fall into freelance work because we love our craft and we love the industry. But how do we actually do it well? How do we not burn out? How do we get clients? These are all questions I have asked and will continue to ask with my own business. Justine Mulliez from Just a Wild Thought Coaching shares the mic with me in this episode to discuss all of these challenging yet real issues freelancers face. Follow Justine: https://www.justawildthought.com/ @justawildthought Produced by: Port Side Productions @backcountrymarketing @portsideproductions @coleheilborn

We have all heard about the great resignation that's been sweeping the industry. Chris Cashbaugh is the Director of Product Strategy at SOG. In this episode, he discusses the decision he made to switch from marketing to product design. Finding a new job can be intimidating. Especially if it's in a field that we don't have any experience in. Chris shares his thoughts on how he made the transition, his philosophy on book learning vs real-world learning, and some practical steps for someone looking for a change. Follow SOG: @sogknives Produced by: @portsideproductions @backcountrymarketing @coleheilborn

In this episode, Nicole Handel, the Director of Marketing at MAMMUT joins me to discuss psychology and the consumer's decision-making process. Psychology is at the core of everything. We examine multiple intersections of marketing and psychology by dissecting paradigms across the marketing industry as well as some of Mammut's initiatives and processes. Follow Nicole and Mammut: @mammutna @nicolehandel Produced by: @portsideproductions @backcountrymarketing @coleheilborn