Season 3 · Episode 113
Product Design and Brand Development | Josh Buesseler | Delicious, LLC
Backcountry Marketing · Cole Heilborn
July 6, 20221h 12m
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Show Notes
Josh Buesseler has been an industrial design and product strategy consultant for 14 years, with clients in many industries including outdoor. Prior to that, he worked in-house at Cascade Designs, which is now also a client along with SOG Knives.
In this episode, Cole and Josh discuss:
- How brands express themselves through products
- Product design for the outdoor industry
- The benefits of failure
- Design being the intersection of style and user interaction
You can catch up with Josh here on Instagram.
The Backcountry Marketing Podcast is a production of Port Side Productions.