How Company-to-Customer Communication Delivers Value | Erica Aarons | Rumpl
Backcountry Marketing · Cole Heilborn
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Show Notes
Erica Aarons grew up in MN but has been in the Jackson Hole area for almost 7 years! She worked formerly at a creative agency in Jackson, doing social for mostly Travel & Tourism clients, including Visit Jackson Hole.
After that, she joined Rex Specs, a dog gear company, where she dipped her toes in e-commerce and knew that's where she wanted to be.
She left her role as Marketing Director at Rex Specs and moved to Rumpl in November '21.
Her role as Retention & Engagement Manager at Rumpl allows her to focus on Email, Loyalty, and SMS channels.
On this episode, Erica shares the importance of email and how company-to-customer communication delivers value.
Erica and Cole discuss:
- Customer retention and customer experience
- Customer loyalty
- Conversational commerce
- Targetting and segmenting
and much, much more!
You can follow along with Erica here.
The Backcountry Marketing Podcast is a project of Port Side Productions.