Building a Global Brand with Athletic Brewing's CMO, Andrew Katz
Backcountry Marketing · Port Side Productions
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Show Notes
How does a brand go from a local, small start-up to being one of the biggest brands in their category within just a few years? Athletic Brewing's CMO, Andrew Katz, is here to tell us how.
In this episode, you'll learn: - the importance of the pursuit of progress - how to build true loyalty with customers - the way to grow a brand into a household name - what digital opportunities brands have to build connections with their customers
Andrew is a career marketer with an entrepreneurial spirit. Before coming to Athletic Brewing, he launched a FinTech company, and has led brands and teams for brands like Pepsi, American Express, and Heineken.
You can learn more about Athletic Brewing at their website: https://athleticbrewing.com/
This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!