Season 3 · Episode 105
Why Consumer Research is so Important | Megan Averell | The Insight Inn
Backcountry Marketing · Cole Heilborn
April 20, 20221h 8m
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Show Notes
What is consumer research, really, and why is it so important?
Megan Averell is the founder of the Insight Inn, a qualitative research and strategy firm, to bring people back into the heart of business decision-making.
In this episode, we chat about:
- how research applies to marketing
- what research can be used for
- the challenges with research
- different types of research
and much, much more!
You can catch up with Megan here: https://mobile.twitter.com/meggatron
The Backcountry Marketing Podcast is a produced by Port Side Productions.