B2B Marketing Podcast

We all know the ‘three rights’ mantra. To successfully reach your customers, you need to deliver the right message, at the right time, via the right channels. But what does this look like in practice? Radiate’s B2B CEO and founder, Riaz Kanani, sat down with David Rowlands, head of content at B2B Marketing, to discuss all. Riaz and David explore the layers to delivering a successful targeted approach. They discuss upcycling and adapting personalised content (rather than creating a new piece every time), the need for sales and marketing to share the same targets and why ABM isn’t a silver bullet. To find out more information about creating a laser-focused account-based strategy, download this report on Buying Group Marketing here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&utm_source=editorial&utm_medium=link&utm_campaign=influ2_report&utm_term=episode_66

For Influ2’s co-founder, Buying Group Marketing (BGM) is the natural evolution of ABM, providing laser-focused insight on personas within a buying group. Dimitri and David Rowlands, head of content at B2B Marketing, walk you through the ins and outs of BGM. They discuss the steps you need to take to hit the BGM ground running and the transformative results you can expect. If you want to access the full report on BGM, you can do so here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&utm_source=editorial&utm_medium=cta&utm_campaign=influ2_report&utm_term=episode_65:_the_abcs_of_bgm_with_dmitri_lisitski

In this episode of The B2B Marketing Podcast, David Rowlands spoke with Jon Russo, CMO and founder of B2B Fusion, to talk all things Buying Group Marketing (BGM). David and Jon talk through the potential shortcomings of ABM, as well as its possible evolution into an even more targeted strategy. If you want to access the full report on BGM, you can do so here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&utm_source=editorial&utm_medium=cta&utm_campaign=influ2_report&utm_term=episode_60:_ari_capogeannis?&utm_source=editorial&utm_medium=cta&utm_campaign=bgm_report&utm_term=episode_61:_the_ins_and_outs_of_buying_group_marketing_with_amisha_gandhi?&utm_source=editorial&utm_medium=link&utm_campaign=bgm_report&utm_term=episode_64:_jon_russo_talks_bgm

In this episode, David Rowlands is joined by Man Bites Dog’s founder and CEO Claire Mason to discuss how they won Gold for ‘Best corporate-decision maker targeted campaign’ at The B2B Marketing Awards. Claire and David go through the ins and outs of Man Bites Dog’s work with Standard Chartered to position the bank as a leader in sustainable finance and what it truly means to create an award-winning campaign. For more information on the campaign, download the case study here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/how-man-bites-dog-won-gold-best-corporate-decision-maker-targeted-campaign?&utm_source=editorial&utm_medium=cta&utm_campaign=mbd_case_study&utm_term=episode_63:_creating_a_standout_campaign_with_claire_mason And find out more about The B2B Marketing Awards here: https://www.b2bawards.net/?&utm_source=editorial&utm_medium=cta&utm_campaign=b2b_marketing_awards&utm_term=episode_63:_creating_a_standout_campaign_with_claire_mason

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Katie King, managing director and founder of Zoodikers Consulting Ltd, published author on AI, and much, much more. David and Katie talked about the importance of AI and how to prepare, as well other groundbreaking technologies changing the B2B space. Katie will be speaking at Ignite London, which takes place on 6 July in London. Want to book your ticket and learn more? Check out Ignite London here: https://b2bmarketing.b2b-ignite.net/?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_london&utm_term=episode_62:_ai_expert_katie_king_explains_why_marketers_need_ai

In this podcast, David Rowlands, head of content at B2B Marketing, and Amisha Gandhi, SVP marketing, Tipalti, discuss all things personas and personalisation when it comes to ABM and Buying Group Marketing (BGM). They reveal everything from which channels you should be using, through to sending delicious direct mail and creating individual landing pages with top-tier content. To find out more information on BGM and how to make it work for you, download this report here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&utm_source=editorial&utm_medium=cta&utm_campaign=influ2_report&utm_term=episode_60:_ari_capogeannis?&utm_source=editorial&utm_medium=cta&utm_campaign=bgm_report&utm_term=episode_61:_the_ins_and_outs_of_buying_group_marketing_with_amisha_gandhi

We all know ABM works. But that’s only part of the story. To take your account-based programmes to the next level, you need to laser-focus on decision makers within a buying group to give them the right message, at the right time, in the right channels. Enter Buying Group Marketing (BGM). In this episode, Ari Capogeannis, director, revenue marketing, NVIDIA, sat down with David Rowlands, head of content at B2B Marketing, to discuss how BGM can take you to the next stage of your ABM evolution. For more actionable insight on BGM, download this report here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&utm_source=editorial&utm_medium=cta&utm_campaign=influ2_report&utm_term=episode_60:_ari_capogeannis

In this week’s episode, HSBC’s global head of B2B marketing strategy Katherine Lamb joins David Rowlands, head of content at B2B Marketing, to discuss what marketing looks like in one of the largest global banks. Katherine and David take you behind the scenes of HSBC. They touch on everything from the challenges they faced during the pandemic and the strategies to overcome them, to the role that younger, challenger brands are playing in the banking world. They even talk about why HSBC has invested in the metaverse.

Ignite USA - our hybrid event taking place in Chicago - is fast approaching. In the run up to the event, Lucy Gillman sat down with this year’s co-host, Katie Martell, to give you a taste of what you can expect at the conference, which this year has a heavy focus on brand. Katie and Lucy discuss why brand needs to be on the top of any marketer’s agenda, where you’re going wrong with brand and, most importantly, how you can fix it. Click the link to find out more about the actionable insight you’ll get at Ignite USA - and make sure you use the code IGNITEKATIE for 25% off tickets: https://www.b2bigniteusa.com/?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_58:_katie_martel_on_unlocking_the_power_of_brand_at_ignite_usa

If Clevertouch, the first purely martech-focused consultancy in Europe, doesn't know their martech, then who does? David Rowlands, head of content at B2B Marketing, sat down with their CEO and founder Adam Sharp to discuss the results of their latest report: The State of Martech 2022. David and Adam discuss the changes, movements and dynamics within the martech sphere - and what this means for you. You can check out the report here: https://clever-touch.com/pre-order-state-of-martech-2022?&utm_source=editorial&utm_medium=cta&utm_campaign=state_of_martech_report&utm_term=episode_57:_the_state_of_martech_with_clevertouch_marketing%E2%80%99s_adam_shar And find out more about B2B Marketing’s training courses here: https://www.b2bmarketing.net/en-gb/b2b-marketing-training?&utm_source=editorial&utm_medium=cta&utm_campaign=training_courses&utm_term=episode_57:_the_state_of_martech_with_clevertouch_marketing%E2%80%99s_adam_shar

Think you know marketing operations? Think again. In this week’s episode, David Rowlands, head of content at B2B Marketing, sat down with Darrell Alfonso, global marketing operations at Amazon Web Services - the cloud computing division of Amazon. David and Darrell discuss all things marketing operations within Amazon Web Services, the skills you need for ‘good’ MOPs and the importance of ‘digestible’ data and integration. You can access an exclusive look at the Propolis Marketing Operations & Process Hive report: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/riding-wave-martech-change-submerged-unmanageable-sea-technology-and-facing?&utm_source=editorial&utm_medium=cta&utm_campaign=mops_report&utm_term=episode_56:_getting_marketing_operations_up_and_running_with_darrel_alfonso Find out more about Propolis and the mine of actionable content and expert advice available: https://www.b2bmarketing.net/en-gb/propolis-homepage?&utm_source=editorial&utm_medium=cta&utm_campaign=propolis&utm_term=episode_56:_getting_marketing_operations_up_and_running_with_darrel_alfonso And Ignite USA - America’s leading conference on all things brand: https://www.b2bigniteusa.com/?&utm_source=editorial&utm_medium=cta&utm_campaign=propolis&utm_term=episode_56:_getting_marketing_operations_up_and_running_with_darrel_alfonso

In this episode of The B2B Marketing Podcast, David Rowlands, head of content at B2B Marketing, sat down with Tom Stein, the chairman and chief growth officer of Stein IAS, to discuss the state of the B2B marketing agency marketplace. Tom and David discuss everything from the changing role of marketing, to what recent mergers and acquisitions mean for B2B, to how to attract and retain quality staff. Looking for those links discussed in the episode? You can find those here: Ignite USA: https://www.b2bigniteusa.com/ UK Agencies Benchmarking Report: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/b2b-marketing-uk-agencies-benchmarking-report-2022 Propolis: https://www.b2bmarketing.net/en-gb/propolis-be-big-head

Each year, B2B Marketing conducts a survey of the UK’s leading client and agency-side marketers on the trends they’re focusing on for the year ahead. David Rowlands, head of content at B2B Marketing, sat down with Steve Kemish, Propolis Hive expert for Executions & Campaigns, to discuss what areas marketers are focusing on, the trends falling out of fashion and what this report means for you. Find out more about Ignite USA here: https://www.b2bigniteusa.com/?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_54:_what_b2b_marketing%E2%80%99s_trend_tracker_means_for_you_with_steve_kemish Ignite London: https://b2bmarketing.b2b-ignite.net/?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_london&utm_term=episode_54:_what_b2b_marketing%E2%80%99s_trend_tracker_means_for_you_with_steve_kemish Propolis: https://www.b2bmarketing.net/en-gb/propolis-homepage?&utm_source=editorial&utm_medium=cta&utm_campaign=propolis&utm_term=episode_54:_what_b2b_marketing%E2%80%99s_trend_tracker_means_for_you_with_steve_kemish And the read the full The Trend Tracker: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/2022-trend-tracker?&utm_source=editorial&utm_medium=cta&utm_campaign=trend_tracker&utm_term=episode_54:_what_b2b_marketing%E2%80%99s_trend_tracker_means_for_you_with_steve_kemish

In this episode of The B2B Marketing Podcast, Joel Harrison, our editor-in-chief, spoke with Andrew Last, managing director, marketing at Harvard and Dr. Christine Bailey, CMO at PassFort to discuss The B2B Tech Marketing Innovators Index - a report built by B2B Marketing and Harvard that seeks to celebrate the UK’s most innovative B2B tech marketers. Joel, Andrew and Christine discuss what innovation looks like and what it takes to truly be a tech innovator. If you want to learn more about The B2B Tech Marketing Innovators Index, click here: https://go2.b2bmarketing.net/harvard/

Recorded live and direct from Martechopia, VMware's Emily Gravel sat down with B2B Marketing's head of content David Rowlands to discuss all things MOPs. Emily and David talk about why MOPs is the heartbeat of your marketing organisation, the skills you need and how to measure success. You can find out more about Martechopia and register your interest for next year here: https://martechopia.com/?&utm_source=editorial&utm_medium=cta&utm_campaign=martechopia&utm_term=episode_52:_all_things_mops_with_emily_gravel

To celebrate International Women's Day, David Rowlands sat down with with B2B Marketing's chair, Susanna Kempe. David and Susanna discuss what this year's theme #BreakTheBias looks like in marketing and Susanna's ten steps to achieving gender equality. You can read more in-depth about Susanna's ten steps here: https://laidlawfoundation.com/10-steps-to-breaking-the-glass-ceiling-in-a-post-covid19-world/ IWD website: https://www.internationalwomensday.com/ Propolis and the Teams, Resourcing and D&I Hive here: https://www.b2bmarketing.net/en-gb/propolis-homepage?&utm_source=editorial&utm_medium=cta&utm_campaign=propolis&utm_term=episode_51:_international_women's_day_with_susanna_kempe And Martechopia: https://martechopia.com/?&utm_source=editorial&utm_medium=cta&utm_campaign=martechopia&utm_term=episode_51:_international_women's_day_with_susanna_kempe

To celebrate our 50th episode, David Rowlands, senior editor at B2B marketing, sat down with Iris' CMO and growth champion, David Turner. David discusses all things growth from the challenges facing Iris to why you need strategy then tech and if you can ever truly have an aligned marketing and business strategy. You can read more about why growth marketing is the number one focus for B2B marketers in our Trend Tracker: https://go2.b2bmarketing.net/harvard/winners-list/ Propolis: https://www.b2bmarketing.net/en-gb/propolis-homepage Martechopia: https://martechopia.com/

In this week's episode, David Rowlands, senior editor at B2B Marketing, sat down with Addleshaw Goddard's head of marketing, Brian Macreadie. Brian and David discuss how to take your B2B creativity to new heights. As discussed in the podcast, you can find out more about Ignite USA here: https://www.b2bigniteusa.com/ Ignite London: https://b2bmarketing.b2b-ignite.net/ And Propolis: https://www.b2bmarketing.net/en-gb/propolis-homepage

In this week's episode, David Rowlands, senior editor at B2B Marketing, sat down with Passfort's CMO, Dr Christine Bailey. Tune in to hear David and Christine discuss why digital dominates in 2022 and how to finesse the art of digital selling from the death of spray and pray to why you need 'snackable' content.

In this week's episode, B2B Marketing's junior copywriter Lucy Gillman sat down with David McGuire, creative director at Radix Communications. Lucy and David discuss all things content from getting humour right to how to address socio-political issues.

In this week’s episode, David Rowlands, senior editor at B2B Marketing, sat down with Kyle Flaherty, senior VP marketing at Cybereason. To kick off the New Year, Kyle explores the changing future of the tech marketing landscape. This podcast is the final instalment in a series of four which have helped inform our full report, sponsored by Twogether. Download the report by clicking the link below! https://www.b2bmarketing.net/en-gb/free-downloadable-guides/future-tech-marketing-and-revenue-performance-whats-impacting-growth-2022

David Rowlands, B2B Marketing's senior editor, sat down with Julie Knight, CMO at Unit4. David and Julie discuss all things tech marketing from the changing KPIs you need to be aware of and how to showcase success to the rise of first-party data. This podcast is the penultimate instalment in a series of four which have helped inform our full report, sponsored by Twogether. Download the report by clicking the link below and stay tuned for our final episode! https://www.b2bmarketing.net/en-gb/free-downloadable-guides/future-tech-marketing-and-revenue-performance-whats-impacting-growth-2022

In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Atos' global deputy CMO on the changing tech marketing landscape: how to drive, measure and demonstrate growth, what Atos is doing in the face of the death of the third-party cookie, and what you need to be on the lookout for in 2022. This podcast is the second instalment in a series of four, all of which have helped to inform our full report, sponsored by Twogether. You can download the full report by following the link below, and be sure to watch out for the next podcasts in the series in the coming weeks! https://www.b2bmarketing.net/en-gb/free-downloadable-guides/future-tech-marketing-and-revenue-performance-whats-impacting-growth-2022

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Gursaran Marjara, CMO of Access Group, to discuss the future of tech marketing and revenue performance, and what’s impacting growth for 2022 and beyond. This podcast is one in a series of four, all of which have helped to inform our full report, sponsored by Twogether. You can download the full report by following the link below, and be sure to watch out for the next podcasts in the series in the coming weeks! https://www.b2bmarketing.net/en-gb/free-downloadable-guides/future-tech-marketing-and-revenue-performance-whats-impacting-growth-2022

In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Demandbase's VP EMEA Paul Gibson. Paul and David discussed all things ABX(account-based experiences) - what differentiates it from ABM, what it looks like at the ground level, and why Demandbase think it’s the future of great marketing.

In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Annabel Rake, partner and CMO at Deloitte UK and North and South Europe. Annabel discusses the importance of sustainability in marketing, what steps Deloitte have taken and how you can deliver on a greener marketing strategy.

In this week's episode, David Rowlands spoke with Stefan Doering, PwC's brand strategy lead. They discuss how to approach global brand identity and cultural identity across borders.

In this episode David Rowlands spoke with University Partnership Programme’s (UPP) CMO, Kate Owen, last year's winner of B2B marketer of the year. Kate discusses how to approach ABM within the higher education sector, cross industry collaboration and how she's applying ABM to both the B2B and B2C sides of the business. If you want to learn more about all things ABM, get your tickets to the ABM Conference at https://b2bmarketing.abm-conference.net/

In this episode, David Rowlands spoke with Matt Harper, CEO of The Marketing Practice (TMP), to discuss the agency’s recent acquisitions of Omobono and Kingpin. David and Matt talk about why Kingpin and Omobono were such a great fit for TMP, why B2B agencies are set to receive further investment, the challenges of combining three agencies, and more.

In this episode, David Rowlands spoke with Bonnie Pelosi, Europe CMO at Wipro, to learn how she intends to help Wipro achieve its ambitions by focusing on deepening customer relationships and investing in talent and capabilities for the future. David and Bonnie also discuss the strategies and tactics she intends to employ, as well as advice for CMOs heading in 2022 and beyond.

In this episode, David Rowlands spoke with David McGuire, creative director at Radix Communications, copywriting trainer for B2B Marketing, and all around copywriting wizard. If you want to check out David McGuire's training course, just head to this page: https://www.b2bmarketing.net/en-gb/b2b-copywriting-training

In this week's podcast, David Rowlands spoke with Dr. Christine Bailey, CMO at PassFort and all-rounding marketing expert. They discuss Christine's new book, 'Customer insight strategies: How to understand your audience and create remarkable marketing', and share some of the great insights from within it.

In this week's episode, David Rowlands spoke with Fleetsolve's marketing director, Andrew Colwell, and HR business partner, Liz Brocken, to discuss how the relationship between the two departments has grown significantly over the course of the pandemic, and why it's never going back. Andrew and Liz share their personal experience, and the value it's delivering, and offer insight into why you might need to start rethinking your own relationship with HR. If you'd like to learn more about Fleetsolve, just head to: www.fleetsolve.com

In this week’s episode, David Rowlands, editor for B2B Marketing, spoke with Kate Doyle, senior marketing manager at Adobe to talk about email nurturing programmes. She shared how to identify valuable leads, how to improve conversations throughout the funnel and how to make nurture a part of your overall marketing strategy. She also touched upon why marketers need to get more creative and take more risks to stand out with hyper-personalisation. To watch the full webinar, you can register and watch it here:https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&partnerref=webinarpage&eventid=3301571&sessionid=1&key=63674137CEE2D3206C39BBCEC349272F&regTag=&V2=false&sourcepage=register You can also see our upcoming webinars here: https://www.b2bmarketing.net/en-gb/webinar-programme

In this week's episode, David Rowlands, editor for B2B Marketing, spoke with Gary Hurry, international marketing director, about the last 18 months at IRI. They discussed how IRI transformed with buyer personas and target markets, how messaging and engagement changed, and how to grow your business at an international level. Gary also shared the biggest challenges that lie ahead for IRI in the next 12 months. With that in mind, he also touched on how IRI is going to be using Propolis in the future! If you too want to join Propolis, you can check it out here: https://www.b2bmarketing.net/en-gb/propolis-homepage

In this week’s episode, David Rowlands, editor at B2B Marketing, spoke with managing director, marketing for consumer industries, Accenture, Joseph Taiano about inclusion and diversity initiatives in B2B marketing. They dived into the difference between inclusion and diversity, what an audit committee is, and why marketers should care about diversity from a business perspective. Joe also shares his personal experience in the B2B sector as LGBTQ+ member and gives tips on how he likes to bring it up to his colleagues. To hear more about inclusion and diversity, you can check out his Keynote session at Ignite USA here! https://vimeo.com/559144729 You can also DM him on LinkedIn: https://www.linkedin.com/in/joe-taiano/

In this week's episode, David Rowlands, editor at B2B Marketing, spoke with Tony Riley, president of The Mx Group and Sam Crocker, managing partner at Bray Leino. They discuss how their global partnership came to be, how to improve global messaging on a strategic level and how to be more intentional with your agency ecosystem. For more insights, you can check out our exclusive interview with Sam right before Ignite London here: https://www.b2bmarketing.net/en-gb/resources/articles/creating-more-effective-global-campaigns-sam-crocker If you have any other questions or comments, you can also connect with Sam and Tony on LinkedIn: Tony here: https://www.linkedin.com/in/riley1/ Sam: https://www.linkedin.com/in/sacrocker/

This year, utilising Zapnito’s technology, B2B Marketing launched Propolis – our community for B2B marketers to share problems, insights and learn best practices. In this week's episode, David Rowlands, B2B Marketing Editor, sat down with Charles Thiede, CEO and founder of SaaS platform, Zapnito to discuss what makes good marketing. They also discuss how community marketing can contribute towards customer acquisition and growth, as well as how marketers can make their platforms stand out with so many channels in today's day and age. You can DM Charles on LinkedIn to find out more here: https://www.linkedin.com/in/charlesthiede/?originalSubdomain=uk You can also check out our own community hub, Propolis. Here at our community platform Propolis, we offer expert advice in eight different unique topics we call "hives": https://www.b2bmarketing.net/en-gb/propolis-homepage

In this week’s episode, David Rowlands, editor for B2B Marketing, sat down with Brian Beck to discuss all things ecommerce. They delve into product selling, how ecommerce was impacted by the pandemic, best ecommerce practices, and why transparency in the buying process is critical. They also talk about why the dreaded ‘abandoned cart’ for your product might actually be a good thing for sellers. Stick around until the end where Brian also breaks down where to start if marketers see a real opportunity for ecommerce. To learn more about ecommerce, you can check out one of our features here: https://www.b2bmarketing.net/en-gb/resources/features/has-b2b-ecommerce-finally-come-age Or you can DM Brian on Twitter @beckecommerce :https://twitter.com/beckecommerce?lang=en

In this week’s episode, David Rowlands, editor for B2B Marketing, sat down with brand, marketing and business development director of Grant Thornton. They talk about how branding was impacted by Covid-19, what marketing tactics are damaging for brands, and where Lucy sees Grant Thornton going in the ‘new normal’ era. Be sure to listen until the end as Lucy explains why it’s so critical to cultivate your brand and some top tips to achieving this. If you liked this episode, you can DM Lucy @lucyjane2008:https://twitter.com/lucyjane2008?lang=en Or you can check out Grant Thornton's case study when they nabbed the award for 'Marketing team of the year': https://www.b2bmarketing.net/en-gb/resources/b2b-case-studies/awards-case-study-find-out-how-grant-thornton-won-marketing-team-year

80% percent of the sales cycle now takes place in digital or remote settings, according to industry analysts. This means marketing needs to move buyers further down the funnel. In this week's episode, editor for B2B Marketing David Rowlands spoke with Leslie Talbot, senior VP of Strategic marketing programmes at Corporate Visions, about four science-backed skills that marketers need to become memorable enough to influence buying decisions. This skills included messaging, content, visuals and storytelling. To download the full webinar, check it out here: https://www.brighttalk.com/webcast/452/478310 In addition, if you'd like to check out anymore of our webinars, check them out here on our website: https://www.b2bmarketing.net/en-gb/webinar-programme

In this week's episode of our podcast, Editor for B2B Marketing David Rowlands talked to Barbara Stewart, Propolis Hive Expert in Customer Experience about customer success. In our 2021 Trend Tracker, customer success – a new entry – came second place overall, just after growth marketing. They dive into why customer success landed second on our list, the benefits of implementing customer success within your company, and how marketers can start humanising the customer experience. If you want to find out more about customer experience, you can check out our community hub Propolis here: https://www.b2bmarketing.net/en-gb/propolis-homepage You can also get in touch with Barbara by sending her a message here: https://www.linkedin.com/in/barbara-stewart-736b557/?originalSubdomain=uk

Martech is great, but a lack of time and resources to use these technologies in the optimum way is a common challenge. So why is marketing operations important in the first place? This week's episode features our very own Propolis Hive Expert in Marketing Operations, Karla Wentworth. Editor for B2B Marketing David Rowlands sat down with Karla to find out why implementing marketing operations is essential in B2B marketing, how to tap into its full potential, and what the first steps are to approaching marketing operations. Want to learn more about marketing operations? Find out more at our community hub, Propolis, where you can find out more about strategy and processes, martech, marketing automation and CRM: https://www.b2bmarketing.net/en-gb/propolis-homepage You can get in touch with Karla on Twitter @karlawentworth: https://twitter.com/karlawentworth?lang=en

The Marketing Practice has secured investment from Horizon Capital to build on its strengths in ABM and demand generation and deepen its expertise in technology and data. In this week's episode, Editor for B2B Marketing David Rowlands spoke with Matt Harper, CEO at TMP about what this means for TMP as well as why B2B is attracting so much investment as of late. TMP was also ranked seventh in our Top 10 fastest growing agencies list, seventh in our Top 10 rising stars, and sixth in our Top 10 international agencies in our US Agencies Benchmarking Report. You can check it out here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/b2b-marketing-us-agencies-benchmarking-report-2021 If you'd like to learn more, you can follow Matt on Twitter @MattDHarper

In this week's episode, B2B Marketing editor-in-chief Joel Harrison spoke with Susanna Kempe, Chair at B2B Marketing; Ashley Friedlein CEO & Founder at Guild; and Zoe Merchant, managing director at Bright, about digital communities in 2021. Are they really the future? They've certainly come a long way since LinkedIn groups. Well, they dive into how digital communities are relevant in B2B, how to gear your skills around them, and how the buyer behavior is pushing for communities to become a popular engagement channel. To learn more, check out the video version of this webinar: https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&referrer=https%3A%2F%2Fwww.b2bmarketing.net%2F&eventid=2973838&sessionid=1&key=BFDAA50056CC173B34C27B2CC2D5C7CC&regTag=&V2=false&sourcepage=register For more webinars, check out our programme here: https://www.b2bmarketing.net/en-gb/webinar-programme

Covid-19 has changed the nature of sales engagements, restricting face-to-face meetings or events for the foreseeable future, making buyers harder to reach than ever. In this week's episode, editor-in-chief Joel Harrison hosted a three-panelist discussion which included expertise from Gabriela Warren, senior director in marketing at Highspot; Tim Hughes, CEO and founder of DLA Ignite; and Barry Richards, strategy and planning director at Transmission. Here, they discuss changes that need to be made such as how to approach content needs, what needs to happen between sales and marketing and how marketing can assist in final stage negotiations. If you'd like to check out our other webinars, click here: https://www.b2bmarketing.net/en-gb/webinar-programme

With growth marketing being the #1 focus on this year’s 2021 Trend Tracker, this week’s episode features Scott Vaughan, chief growth officer at Integrate. Editor for B2B Marketing David Rowlands sat down with Scott to talk about what growth marketing is, what a chief growth officer does and how marketers can make growth central to what they do. If you want to learn more, feel free to tweet Scott @ScottAVaughan Also, to learn more about what’s trending in B2B marketing, check out our 2021 Trend Tracker: https://www.b2bmarketing.net/en-gb/resources/features/2021-b2b-marketing-trend-tracker-b2b-mind

Need some tips on creating a more cohesive and high-performing team? In this week's episode, editor in chief for B2B Marketing, Joel Harrison, sat down with PwC's director of marketing and brand Maria Jennings to discuss their win for 'Marketing team of the year' at our most recent B2B Marketing Awards in November. They break down how PwC handled Covid-19, some top tips to managing a strong team virtually, and their reactions to winning the coveted award. To do a deep dive of PwC's win, check out its case study here: https://www.b2bmarketing.net/en-gb/resources/b2b-case-studies/award-case-study-find-out-how-pwc-managed-win-marketing-team-year In addition, this episode is dedicated to Jack Ryan, senior digital marketing manager, and friend to many at PwC, who very sadly passed away in January.

In this week's episode, Editor-in-chief for B2B Marketing Joel Harrison spoke with chairperson and chair client officer at Stein IAS and chairman for MSQ, Tom Stein. They discussed how Stein IAS has grown in the B2B sector globally, what MSQ B2B is currently offering, the client and agency relationship, and future ambitions for agencies moving forward. To top that off, Stein IAS recently won an award for 'Martech agency of the year' so check out their achievements here: https://www.b2bmarketing.net/en-gb/resources/b2b-case-studies/awards-case-study-how-stein-ias-won-martech-agency-year Also, give them a shout on Twitter @SteinIAS

In this week's episode, we sat down with another award-winning campaign by Really B2B. Here, Editor for B2B Marketing David Rowlands spoke with Kristina Haddrell, group account director for Really B2B about their brilliant sales focused campaign for M&S, which scored them three Golds including: 'Most commercially successful campaign', 'Best corporate decision-maker-targeted campaign' and 'Best lead generation or nurturing campaign' at the B2B Marketing Awards last November. To find out more about the groundbreaking case study, check it out here: https://www.b2bmarketing.net/en-gb/resources/b2b-case-studies/awards-case-study-really-b2bs-campaign-ms-corporate-gifts-wins-gold-three