Show overview
B2B Marketing Podcast has been publishing since 2019, and across the 7 years since has built a catalogue of 229 episodes. That works out to roughly 110 hours of audio in total. Releases follow a fortnightly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 24 min and 34 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 1 weeks ago, with 21 episodes already out so far this year. The busiest year was 2023, with 53 episodes published.
From the publisher
The essential resource for B2B marketers.
Latest Episodes
View all 229 episodesEpisode 228: Do referral programs really work in B2B marketing? With Referral Factory
Episode 227: The funnel’s gone dark: B2B buying in the age of LLMs
Episode 226: What our 2026 award entries reveal about the direction of B2B marketing, with Omne
Episode 225: Creating human-centered ABM in an AI world, with EY's Gabriella Sellers
Episode 224: Inside the 2026 B2B Marketing Awards shortlist: AI, creativity and the new playbook
Episode 223: Bare-Knuckle B2B: Peak martech, AI hype, and the tyranny of the click
Episode 222: Why Britain is measuring the wrong economy, with B2B Marketing’s James Farmer
Episode 221: High velocity, low spark? Karen Cooper on saving creativity from AI overload
Episode 220: Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl
Episode 219: Agentic AI: What to automate, augment and keep human, with Baringa
Episode 218: Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth
Episode 217: Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl
Episode 216: B2B Ignite Teaser: Unlocking the human elements in B2B, with Deliveroo
Episode 215: The missing link between creativity and commercial impact, with Omne
Episode 214: AI won’t fix your GTM: Why you need a systems-thinking CMO, with Marketbridge
Episode 213: Best answer marketing: Building trust, reaching the 95%, and winning buying groups
Episode 212: How Omne, UK B2B agency of the year, turned deep expertise into real growth
Episode 211: Your B2B podcast isn’t failing, it’s just being measured wrong
Episode 210: How AI is rewriting the rules of content and brand strategy
In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with Dan Miles, Executive Vice President at The Hoffman Agency, to explore the growing impact of AI on brand and content strategies. They kick off the conversation by examining how buyers are changing the way they research solutions and whether organic traffic is really on the decline (spoiler: it isn’t). The discussion also looks at the early warning signs that a company is already becoming invisible in generative AI outputs, and which brands are best positioned to win in this new marketing landscape. This episode is a must-listen for anyone looking to understand how generative and agentic AI are reshaping the market. If you’re looking for practical solutions and frameworks to help make your brand more visible in AI-driven environments, we’ll also be hosting a webinar on April 23 at 3pm BST. The session will feature further insights from Dan alongside an expert panel. Register here: https://www.b2bmarketing.net/webinars/why-generative-and-agentic-ai-is-the-new-paradigm-for-content-strategy/
Episode 209: European ABM Forum Teaser: Why your ABM program needs consistency and flexibility
In this week’s episode of the B2B Marketing Podcast, Kavita Singh sat down with Anna Pfeifhofer, ABM Lead - Global ABM, HPE, to discuss her upcoming session at the European ABM Forum. We kick off the session by discussing why ABM teams might be struggling in today’s current marketing landscape. From there, Anna discusses why having a very rigid ABM setup can actually set up teams to fail. On the flip side, she also touches on why having too much flexibility can create chaos. If you’re looking for that sweet spot of consistency and flexibility in a mature ABM program, stay tuned until the end as Anna shares what that looks like in practice. If you want to hear more from Anna, she is appearing at The European ABM Forum on 26 March in Amsterdam. Anna will share her experiences of running global ABM initiatives and offer advice on how to design a growth engine that performs even in uncertain times. If you are looking for practical advice on how to build account-based strategies that deliver growth, no matter the market conditions, then the Forum is a must. Listeners of the podcast can save 20% on their ticket by using the discount code PODCAST at checkout. You can find out more and book here: www.europeanabmforum.com