Episode 67: Become a B2B superstar: B2B marketing in the world of sport with Richard Gillis

In this week’s episode, we set aside the martech and three-letter acronyms in favour of ‘back of the net’ brand loyalty and sports sponsorship with Richard Gillis – award-winning sports journalist, author, podcast host and Spurs fan (make of that what you will). David Rowlands, head of content, and Richard discuss the unique world of B2B marketing in the sport sector and what other B2B marketers can learn from it. They chat about: how sports organisers have built shared experiences for in-person and virtual audiences long before the switch to digital; creating a tattoo-inspiring, ever-enduring brand loyalty; what really makes a leader, and more. They also touch on what a Premier League worthy podcast looks like, including why less is more when it comes to the number of guests and benching the sales pitch (pun intended) in favour of an open, creative conversation. You can listen to all episodes of Unofficial Partner, The Sports Business Podcast here: https://www.unofficialpartner.com/