Episode 61: The ins and outs of Buying Group Marketing with Amisha Gandhi
In this podcast, David Rowlands, head of content …
B2B Marketing Podcast · B2B Marketing
June 17, 202222m 8s
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Show Notes
In this podcast, David Rowlands, head of content at B2B Marketing, and Amisha Gandhi, SVP marketing, Tipalti, discuss all things personas and personalisation when it comes to ABM and Buying Group Marketing (BGM).
They reveal everything from which channels you should be using, through to sending delicious direct mail and creating individual landing pages with top-tier content.
To find out more information on BGM and how to make it work for you, download this report here: https://www.b2bmarketing.net/en-gb/free-downloadable-guides/buying-group-marketing-taking-your-abm-next-level-and-creating-journey?&utm_source=editorial&utm_medium=cta&utm_campaign=influ2_report&utm_term=episode_60:_ari_capogeannis?&utm_source=editorial&utm_medium=cta&utm_campaign=bgm_report&utm_term=episode_61:_the_ins_and_outs_of_buying_group_marketing_with_amisha_gandhi