Amplified Impact Podcast with Anthony Vicino

I've learned a key lesson about creating a strong brand: treat every customer as if they're the most important.Back during our rapid growth phase, Operation Cannonball, we faced a challenge. We were taking on any customer, big or small, but it was causing stress and diluting our ability to provide great service.Our biggest customer, a distributor in Australia, was high-maintenance. We had to make a tough decision and let them go. Revenue initially dropped…but our customer satisfaction, team morale, and overall revenue improved because we could focus on each customer intentionally.The lesson is simple: treat every customer as the most important, but remember, you don't have to take every customer's money. Firing customers who don't align with your ability to provide excellence is what makes you a premium brand.Think about how this applies to your business. It's a leap toward building a brand that customers will adore.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I’ve learned to appreciate systems, especially with my ADHD. They provide structure and have proven invaluable in my businesses. But there's a danger in overcomplicating systems and using them as a form of procrastination.Lately, I've noticed a trend on social media where entrepreneurs share complex systems that appear impressive but can obscure effectiveness. The key is simplicity.Simplicity scales. You don't need intricate systems, especially in the early stages of a business. You need to focus on sales, product improvement, and customer relations. Don't overcomplicate things; make offers, get customers, and refine your product.Remember, doing the work is often the most effective way to achieve your goals. Avoid the system simplicity trap and stay focused on progress.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Exactly one year ago, our YouTube channel had just 220 subscribers, and I was questioning if all my efforts were in vain. Each video I created seemed to vanish into the abyss, getting just a handful of views. It was disheartening, to say the least.But then, a pivotal moment happened. We decided to shift our strategy towards quality over quantity. We put everything into one video, focusing on storytelling and intention. That video, "From 80K in Debt to a Millionaire in Three Years," started slowly but then exploded, accumulating over a million views in three months.It wasn't all smooth sailing…we faced periods where our videos didn't perform as expected, and we questioned what had changed. This journey taught me that success is not an event; it's a continuous grind with evolving challenges.I've come to realize the power of storytelling in content creation. It's a skill that can transform your impact and influence.Remember, the path of a creator is tough, but knowing the journey can make it easier to endure. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

In this episode, I'm breaking down seven common life lies you've probably heard:Focus Lie: It's not that you lack focus; you need better focus management.Lie of Enough: Pursuing purpose, not happiness, is the key to fulfillment.Consumer Lie: You can't consume your way to happiness; create instead of consuming.Thinking Lie: Writing helps you become a better thinker.Lie of the Exceptional: You're not an imposter; anyone can climb their own pedestal.Friendship Lie: True friends are rare; focus on deep, meaningful connections.Lie of the Best: You don't have to be the best; aim for better. It's an ongoing journey.These lies might be holding you back, but recognizing them can lead to a more fulfilling life. Which one hits home for you? LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I've got a powerful storytelling tip to share today.Back in my fiction writing days, I thought non-stop action made a great story. But I was missing something vital, which I found in Shawn Coyne's "Story Grid."Here's the key: Every great story has two journeys. First, there's the external journey, like Frodo's quest or Luke Skywalker's mission. But beneath that, there's the internal journey…the hero's struggle with identity, self-doubt, and purpose.The magic happens when these two journeys mirror each other. As external action intensifies, so does internal conflict. The hero's doubt and self-discovery peak as the external battle climaxes.Remember, it's not the explosions that make a story, but the hero's internal transformation.For instance, when my fiancee left me, I was in a van with debt. The external struggle was clear, but the internal battle, questioning my self-worth, was the real story.So, when crafting your stories, intertwine both journeys. It's a game-changer for connecting with your audience.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

In today’s episode, I want to dive into the intriguing connection between ADHD and entrepreneurship. If you've ever wondered how they relate, this episode is for you.Here are seven essential strategies for ADHD entrepreneurs:Nutrition: Your diet matters. Avoid potential triggers like gluten to improve focus.Exercise: Channel your energy through physical activity for mental clarity.Sleep: Prioritize quality sleep for mental health and focus.State Management: Control your emotions with techniques like breathing.Biological Priming: Influence your biology positively during stressful moments.Environment Design: Set up your workspace to minimize distractions.Gamification: Turn tasks into engaging challenges to boost focus.By mastering these strategies, you can harness your ADHD superpowers for entrepreneurial success without medication. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, I want to dive into something that's been on my mind lately…heroes, or rather, the dark side of our heroes.You see, I got into reading biographies…and recently, I finished a book on Steve Jobs. He was undoubtedly a genius, and he revolutionized the tech industry. But as I delved into his life, I realized something important. Many heroes are heroes because they excel in one particular area. They're extreme, obsessive, and singularly focused on their craft. And that's why they're the best.But here's the catch…to be the best often means sacrificing everything else. Steve Jobs, like many other iconic figures, wasn't necessarily someone I'd want to emulate in all aspects of life. The problem with heroes is that they're often extraordinary in one domain, but unbalanced in others. And yet, we tend to put them up on pedestals, striving to be just like them. In reality, most of us won't become the best at anything because we're not willing to pay the steep price…the sacrifices it takes to reach those extremes. So, instead of striving to be the best, how about aiming to be better? Remember, heroes have their moments, but their lives might not be what you'd truly want. So, define your own success, consider what winning in life looks like for you, and work backward from there.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I’m excited because today's episode is all about your questions. I absolutely love when you reach out, whether through DMs, emails, or comments, and today, I'm tackling some of the intriguing questions that recently came my way.First up, budgeting: I'll share my favorite budgeting method that doesn't require me to love math.Gym playlist: I don't listen to music in the gym, and I'll explain why.When to pivot or stick: The million-dollar question in entrepreneurship. I'll share my perspective.Athletic Greens: Find out why it's a no-go for me.Content creation: I create a lot of content, but what's the long-term plan? I'll discuss how my approach might change.Comfort food: Discover my go-to comfort meal and activity.Next decade goals: My primary goal for the next decade and beyond, plus a special hint about writing a book.I didn't get to all the questions today, but stay tuned for more Q&A sessions in the future. And, if you're up for it, we might even do a live Q&A. Let me know if that sounds exciting to you.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today I'm diving into something close to my heart: reading. Books were my childhood escape, but I realized I was consuming knowledge without applying it, leading to an unfulfilling life.So, here are four steps to read better:1. Read Actively: Skip multitasking and immerse yourself in reading. It's uncomfortable but worthwhile.2. Connect the Dots: Writing helps solidify your thoughts. Journal, blog, or tweet your reflections.3. Integrate: Implement what you learn. Reading without action is wasted time.4. Repeat: Reread books to uncover new insights as you evolve.Remember, it's about quality, not quantity. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I've got three simple life rules to drop on you today.Rule 1: Fight the Dragon EarlyDon't let small problems become monsters. Tackle them when they're tiny, or you'll face a fire-breathing dragon later.Rule 2: Seek Purpose, Not Just HappinessHappiness from shallow pleasures fades. Pursue meaningful things; happiness will follow.Rule 3: Don't Limit YourselfStop arguing for your limitations; focus on your potential. What you seek is seeking you.These rules aren't gospel, but they're worth pondering. Apply them wherever you see fit. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

In this episode, I'm sharing a principle that transformed my business, Escape Climbing, from $300,000 to $3 million in just a few years. This concept applies not only to manufacturing but to any business and even your personal life.I'm talking about identifying the eight types of waste, a concept borrowed from the Toyota Way and Lean Methodology. These forms of waste lurk in everything we do, from making products to running daily operations.The key is to identify these types of waste in your processes and start eliminating them. By doing so, you'll streamline your operations, boost efficiency, and watch your business grow.So, take these principles and run with them. It's a sure path to success. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, I want to share a game-changing business lesson I learned while building Escape Climbing.Starting this manufacturing business was a new ballgame for me. I was used to service-based companies like window washing…simple, right? Then there was the gym, another different game.But Escape Climbing was unique. Manufacturing meant handling raw materials, long lead times, and massive capital outlays. Cash flow became a puzzle.Here's the kicker…we were offering net 90 terms to clients, meaning we waited 90 days to get paid. The result? We looked good on paper but had no cash. A big headache.So, we made two simple tweaks that transformed our business overnight: Net 30 Terms & Supplier Negotiation.Cash flow management, friends, can change the game. It's not just about profitability; it's about having cash to work with. Negotiate, understand your cash levers, and master this game. It's essential.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Confession time: I've been stuck in a motivation slump lately. We all have those moments, right? Here's how I tackle it:Know Your Cycles: Understand that motivation ebbs and flows, and what works for others might not work for you. It's okay.Permission to Rest: Don't feel guilty for needing a break. We all do. Even pro athletes have off-seasons.Structured Routine: Establish a routine, even when you don't feel like it. Your mood follows your actions, not the other way around.Boost Your Mood: Have a list of activities that boost your spirits...music, inspiring videos, walks. When you're down, pick something from this list.Remember, your actions drive results. Don't let a motivation slump keep you down. Keep pushing forward!LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, we're diving into a game-changing topic: your most prized business asset. Surprisingly, I stumbled upon this in my first venture, neglected it in others, even had a flop because of it. But it made a triumphant comeback at Escape Climbing.So, what's this secret? It's your list…a collection of past customers, potential clients, and leads. It's your lifeline.Relying solely on platforms or algorithms is risky. Your list is your tribe, your direct line to your audience. Start building your list from day one…use opt-ins, email sign-ups, whatever fits. Then, engage, but don't oversell. Focus on giving more value than you ask for.Nurture your list. It's like a bank of goodwill that can lead to substantial sales when you pitch.Regardless of your business, start building your list today. It's one of the highest ROI activities.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, let's dive into one of my least favorite pieces of advice, especially in the business world…”Fake it till you make it." Here's why it doesn't sit well with me.The idea is simple: act like you're already successful, and others will perceive you that way. The problem? You're essentially lying to yourself. You know deep down that you're not there yet, creating a disconnect between who you're pretending to be and who you really are.This internal dissonance can erode your self-esteem, which is the reputation you have with yourself. So, why not stack proof instead of faking it? Confidence isn't built on affirmations but on undeniable evidence of your capabilities.It's about walking the walk, not just talking the talk. Remember, it's not about the image you present to the world; it's about the actions you take. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Let me share the story behind why I’m so money-focused.But to me, it isn't a top metric for success in life. Relationships and health are far more important than money. But there's a reason I emphasize money.In my twenties, I struggled financially. Rent, groceries, gas…it was a monthly juggling act. Stressful but not unbearable.Then came a pivotal moment. My beloved cat Sparta needed a $5,000 surgery. A huge sum for me at the time. We couldn't afford it, and we lost Sparta.I felt powerless. I never wanted to be in a position where I couldn't help a loved one because of money.So, why the money focus? It's not about luxury cars or status. It's about being a pillar of support for those I care about. Money can't solve all problems, but it can tackle some big ones.Money's true power lies in what you can do with it. It's about saving lives and improving well-being.That's why I emphasize money…to make a difference in the lives of the people we love.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, I'm diving into a topic that struck me while watching the US Open in tennis.What I realized watching these elite athletes is that, at the top level, it's not about having extraordinary abilities. It's about accessing them when it counts. The best performers maintain their level when it matters. They don't crumble under pressure. And guess what? Most of life's moments don't really matter in the grand scheme of things. There are fewer games than practices.So, what can you do? Work on your physiological design to get into your best mental and physical state.Remember, you're probably good enough right now. What sets you apart is your consistency in showing up as your best self, especially when you don't feel like it. That's the secret of champions.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

In today's episode, inspired by a question from listener Brayden, we explore the concept of personal prisons. Brayden asked about a quote he saw, "Worked all weekend isn't a flex, it's a prison." He wondered if loving your work changes that.Here's the takeaway: Prisons are about the absence of choice. The difference between a palace and a prison is choice. We often create our own mental prisons, but they have no locks, guards, or walls. It's our belief that we can't leave that keeps us inside.The good news? Freedom is a matter of choice. You can choose to break free from your paper prison, no matter how insurmountable it seems.Take time for introspection. Identify your paper prisons, areas where you believe there's no choice. Challenge those beliefs. What if you do have a choice?Remember, you hold the key to your own jailbreak.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, I'm sharing my secret to scaling a business from thousands to millions: Search Engine Optimization (SEO).I started with a window washing business and learned that SEO is a game-changer. Most competitors relied on paid ads…but I saw an opportunity in educational content.I wrote articles like "How much to spend on window washing" and "What to expect when hiring professionals." These demystified the service and built trust.I created the "Ultimate Guide to Window Washing" as a go-to resource, establishing us as experts.The best part? You can use tools like ChatGPT to generate SEO-friendly content easily.Whether you're in window washing or copywriting, SEO-optimized articles are the key to business success.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Ever wondered how to consistently come up with fresh content ideas? Well, today's episode is all about my secret sauce: the Story Bible.It’s like a treasure chest of your life experiences, distilled into bite-sized tales.Here's how it works: jot down memorable moments from your life. These could be as simple as a childhood ice cream adventure with your dad or that time the dog peed on the floor. The key is to keep them concise.Then, reach out to friends and family and ask them to share their favorite stories about you. You can take these stories and weave them into your content.In my case, as a daily podcaster and content creator, this Story Bible is my secret weapon. I can always turn to it when I need inspiration.So, start your Story Bible today, and watch your content ideas flow.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, I'm sharing three books that have massively impacted my productivity, not just in business but in life.First up, "The One Thing" by Gary Keller. It's all about finding that one key task that, when accomplished, makes everything else easier or irrelevant.Next, we have "The Goal: A Process of Ongoing Improvement" by Eliyahu Goldratt.While it's technically about manufacturing, it's a gem for understanding constraints and continual improvement.Lastly, "The Four Disciplines of Execution" offers a fantastic framework for goal-setting, accountability, and execution.But remember, it's not about the system…it's about applying it consistently. Knowledge without action is just wasted potential. So grab one of these books, apply the principles, and watch your productivity soar.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Entrepreneurship often involves embracing failure as a path to success. It's like a coin with failure on one side and success on the other. In the beginning, the coin often lands on failure because we're not experts yet. But every flip of that coin represents an opportunity for progress…I like to think of it as a 0.01% shift toward success with each try.Here's the twist: Many say they're fine with failing, but they're not okay with failing publicly. It's one thing to talk about it, another to face the criticism of friends, family, or coworkers.I've experienced this too. My early books didn't gain traction, and my close circle didn't take them seriously. Now, with success, they've changed their tune.So, will you let fear of judgment from those who aren't thinking about you most of the time hold you back? Don't. Take that step into the unknown. It's how you reach new heights.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

So I gotta confess, this morning was a bit of a mess for me. I was knee-deep in a whirlpool of overwhelm. Too many things on my plate: content creation, the newsletter, the YouTube channel, and a secret project I'm dying to share (can't spill the beans just yet, though!). Overwhelm feels like a freight train of frustration, right? But here's the trick…ask yourself, "If I could do just one thing today and call it a win, what would it be?" That brings clarity and drowns out the chaos. And when I'm overwhelmed, I step away, go for a walk, and return with fresh eyes. Remember, focus is courage. It's cutting out the noise and zeroing in on what truly matters.Try this tactic next time you're overwhelmed; it did wonders for me and it just might do wonders for you too.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

In this episode, I'm gonna dive into something pretty cool that's had a massive impact on my journey: the four big money-making levers. I like to think of these as the pillars of success, and here they are: Labor Leverage Capital LeverageValue Creation Scale Distribution And here's the deal - getting the hang of any of these can level up your earning game and your life in general. I believe that mastering these levers is like having the secret keys to financial success and personal growth.So, whether you're just dipping your toes into entrepreneurship or you're looking to supercharge your existing gig, these ideas are pretty handy. You don't need to be a whiz at all four, but nailing even one can make a huge dent in your journey.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I want to dive deep into a pivotal moment in my life when I was 28 years old. I was living in a van, everything seemed to be falling apart, but within a few years, things took a remarkable turn.In this episode, I'll share 12 simple yet profound choices I made that transformed my life from rock bottom to a path of purpose and success. These choices are universal and can apply to anyone looking to make meaningful changes in their life.From embracing accountability and leveling up my network to cultivating daily discipline and converting my weaknesses into strengths, these choices have been my guiding principles on this journey.And again, these are not just actions but shifts in mindset that can elevate your life.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

ADHD and parenting: a complex challenge. I've received countless questions from parents grappling with their child's ADHD diagnosis. As someone who's been there, I can relate. The struggles were real for me too, from childhood through adulthood.In this episode, I delve into a core concept that can revolutionize your approach to parenting an ADHD child. While I'm no parenting expert, I want to share this incredible idea that shaped my perspective. Instead of forcing our kids into a game they can't win, let's explore the game they're uniquely designed to excel in.As parents, we often ask ourselves how to best support our child's growth. Remember, it's about understanding their curiosity, nurturing their creativity, and guiding them towards arenas where their ADHD traits become superpowers.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Ever felt held back by lack of focus, discipline, and willpower? As someone with ADHD, I get it…the struggle is real. I tried meditation, cold showers, and more to boost these traits. Progress was slow.Then, a study on motivational posters caught my eye. Productivity surged 30% in their presence. It hit me: why not reshape my environment instead of constantly building these traits?I began redesigning my workspace and life to cut distractions and boost what I wanted to do. Results? Mind-blowing.Here's the secret: the easiest way to amplify any trait is through environment design. Ready to unlock your peak performance? Start with your surroundings.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

In this episode, I'm sharing a powerful hack that helped me scale my first seven-figure business to seven figures in just 12 months. This hack is all about getting more reviews for your business.I know what you're thinking: "Reviews are important, but they're hard to get." And you're right. Most people don't leave reviews unless they're really unhappy with their experience.But there's a way to get more reviews, even from your happy customers. And it's all about timing and scarcity.This hack has worked wonders for my business as I now have over 100 reviews on Google, and it's helped me attract more customers and grow my business.If you're looking for a way to get more reviews for your business, I highly recommend trying this hack. It's worked for me, and it can work for you too.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, let's dive into a topic that's been bugging me - the "hustle culture" that's all over social media. I recently stumbled upon a tweet that claimed getting injured in a workout is better than no workout at all. While I get the intention, it completely misses the mark on the importance of rest and balance.Here's the thing: overworking ourselves, constantly grinding, can lead to burnout and even injury. We often see polished versions of people on social media, not the days they struggle to even get out of bed.I've been there. I used to believe that pushing through fatigue was the way to success. But then I suffered a serious injury, and it taught me a vital lesson…you don't need to overwork yourself to be successful.Hustle culture ignores this, pushing us to feel guilty for taking a break.The secret is creating balance. So, the next time you see someone glorifying constant hustle, know that it's okay to take care of yourself and pace your efforts. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, let's dive into the crucial components of a thriving business. Picture it as a three-legged stool: marketing, operations, and finance. Each leg is vital, but the question remains: which one takes the lead?I was pondering this as I stumbled upon an intriguing tweet from Nick Huber, a fellow entrepreneur. He emphasizes the immense value of distribution, leveraging his massive following for strategic partnerships. This sparks a hot debate: is distribution king, or does product and operations rule the roost?In truth, it's not a one-size-fits-all answer. Different goals dictate different priorities. Distribution accelerates quick cash, while product and operations sustain recurring revenue. Looking for that grand exit? Mastering operations might be your ticket.Having worn different hats, I can say every seat has its perks. The key is recognizing the lens through which you view the business. Negotiations get easier when you understand each leg's worth.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Let's talk skills…especially the ones that shape our lives. Today, I'm diving into the ultimate power skill: communication. It's the secret to boosting impact, income, and fulfillment.I stumbled into communication's potential while pursuing my passion for writing. From reluctant wordsmith to successful author, I witnessed how effective communication transforms lives. Whether speaking, writing, or connecting, it's the cornerstone of success.If you're looking to level up, focus on honing your communication skills. It's the catalyst for business growth, personal development, and meaningful impact. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

In this episode, I share a powerful story about my final job working at a climbing gym and the crucial lesson it taught me about the fragility of relying on traditional employment. I remember having a heart-stopping incident that exposed the vulnerability of depending on a single employer.When safety standards were ignored and I found myself in a dangerous situation, I spoke up and took action. However, my efforts led to unexpected consequences, ultimately costing me my job. This experience ignited my journey into entrepreneurship where I discovered the power of owning my destiny and embracing the challenges that come with it.Learn from my journey and consider the importance of having control over your future. Remember, the key to success lies in taking ownership of your path. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Last week, I sent out a tweet that caught fire in a way I never expected. The tweet sparked two distinct reactions. The majority embraced the message, seeing the value it offered. However, there was also a group who couldn't quite grasp the essence of my words. It's on me as maybe I could have expressed it better. The tweet in question is...”Expensive shit that's worth every single penny." Now, let me clarify. The items I listed intentionally carry hefty price tags. They're not for everyone at every stage of life. It's taken me time as well to afford some of these luxuries. But, let me tell you, this list is for those who value their time above all else. They aren't essentials…but they're tools that can help you level up your lifestyle, making room for more meaningful experiences and freeing your mind from mundane tasks.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I've got something special for you today…nine quotes that have had a profound impact on my life, and I'm sure they'll resonate with you too. Let's dive in and explore these gems of wisdom that might be the inspiration you need to reach your goals.These are quotes that have transformed my perspective and might just do the same for you. We’ll be discussing wise words from people like philosopher Socrates all the way to Kobe Bryant.From the role of habits, criticism, inspiration and discipline, the power of focus…I encourage you to reflect on these ideas and see how they might resonate with your own experiences and aspirationsLEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

You know those people who always find the exceptions in every situation? The ones who can't resist pointing out why things won't work? Yeah, they're out there, and honestly…I find them pretty annoying.Life is nuanced, and sure, there are exceptions. But let's get real here: being a pessimist doesn't automatically make you smart or insightful.Pessimists rarely change the world. They rarely achieve anything of significance. If we listened to pessimists, we might have never made it to the moon. They'd be busy listing all the reasons why it's impossible.Personally, I often share my journey from struggling to thriving financially. And whenever I post content about it, I get these comments from people saying things like, "It must be easy for you," or "What about all the risks?" They love pointing out the exceptions and why my journey won't apply to them.But I'm not going to argue harder for your potential than you argue for your limitations. If you don't believe it's possible, you won't put in the effort required to make it happen.Changing your belief from "it's not possible" to "I can do this if I commit" can have a massive impact on your actions and, consequently, your outcomes. So, ditch the pessimism. Embrace your potential. Because whether it's true or not, the moment you believe in it, your actions start mapping to it. It's one of the most incredible things about the universe.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Let’s discuss something vital for entrepreneurs: social media platforms. We all know that social media is a goldmine for building businesses, but with so many options, which ones should you focus on? There’s Facebook, Youtube, LinkedIn, Instagram, TikTok, and the list goes on…there’s so many platforms available out there with each of these having their own strengths and purposes.Another question that needs to be answered as well is the question of when.When should you jump on these platforms? There's no universal answer. If you're in B2B or services, consider LinkedIn and Twitter early on. If you're product-based, Instagram and YouTube might be your jam. Don't forget to explore podcasting regardless of your business type.Remember, each platform demands consistent effort for success. Choose wisely based on your business model and your ability to maintain that content flywheel.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

We often wonder how building a business with solid systems matches up with creating a personal brand.Back in the day, my focus was purely on money-making. I hustled transactional businesses, like window washing, then systematized and stepped back. But every new venture meant starting from scratch, building credibility all over again.Then came the epiphany…personal brand matters. I began building it parallel to my businesses. Sharing experiences, lessons, and insights created momentum and credibility. It meant transitioning from obscurity to recognition when starting new endeavors.A personal brand isn't as easily systematized…but it offers unique leverage. It invites opportunities and connections. While not crucial initially, it's a game-changer once you're established. It doesn't mean becoming an expert; it means sharing your journey.Start by focusing on building your venture's value. When you've reached a certain level, weave in your personal brand. It's an investment in your future. Sharing your story isn't just for others…it's a personal growth journey.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today's episode is all about the unfiltered truths of real estate that you don't typically hear on social media. I'm a firm believer in the power of real estate, but it might not make you rich as quickly as you think. First things first, real estate is a long game. It won't shower you with riches overnight. Real estate's strength is its ability to accumulate wealth steadily over time. Remember, patience is the secret ingredient.Now, let's talk about syndications. Many aspire to jump into these to build big real estate portfolios. But here's the thing…becoming a General Partner (GP) in syndications takes time before meaningful cash flow kicks in. Embrace this truth…problems are a constant in real estate. But don't be afraid because bigger problems come with bigger rewards. Finally, remember that the most complex factor in real estate – and life – is people. They're unpredictable, unique, and sometimes just plain difficult. Dealing with residents, employees, partners, and others requires patience and adaptability. People management is the heart of real estate success.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Just finished a coaching call that got me thinking about a topic I struggle with…conflict management. I've always been conflict-avoidant and it triggers a physical response in me. But here's the thing…in business and life, conflicts are inevitable. One of the issues my student faces is being a people pleaser. He avoids tough conversations, which often leads to regret. I believe significant growth happens after difficult conversations. Whether it's with others or ourselves, these dialogues push us to change and evolve. However, being aware of the physical signs when you're in conflict is crucial. Instead of being overwhelmed by them, view them as signals. It's not that something is going terribly wrong, but that your body is responding. This awareness gives you back control.Start with the conversations you've been avoiding. By facing them, you'll experience growth on the other side.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

So I just wrapped up finalizing the script for an upcoming YouTube video that's going into production soon and I'm genuinely thrilled about this one. It's rare that I finish a script and feel this excited.Most times, by the end, I end up disliking what I've made. But this video, focused on boredom, is different and special to me.I battled with embracing boredom for a long time. I'm not a constant hustler…I prefer focused bursts of creativity. This approach has often clashed with the relentless "hustle culture" that insists on constant productivity.Growing up, I was labeled lazy due to my daydreaming tendencies. Boredom, to me, equated to doing something wrong and not being disciplined. However, I've discovered that boredom can be a powerful tool. It's a remedy for our overstimulated lives and helps us reset our dopamine levels.Boredom can be uncomfortable, but it's essential for growth. It's an opportunity for reflection, creativity, and positive change.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

In today's episode, I want to get real about managing people and being a leader…not my strong suits. I've struggled with it, especially because I tend to avoid confrontation and tough conversations.I've noticed I tend to either be too soft or too blunt in feedback. And a big reason behind this is my personal relationship with criticism. For me, I want direct feedback. But I've learned not everyone is like that.In fact, my partner and I at Escape Climbing realized this the hard way when we scaled our team. Our directness hurt a lot of feelings, and it was clear we needed to refine our leadership approach.When providing feedback, ask…”What were you thinking?" instead of "Why did you do this?" Starting with "why" often puts people on the defensive and hinders open communication.Remember, systems fail, not people. Our aim is to refine those systems by learning from mistakes. So, the next time you're faced with delivering feedback, try focusing on the process and the thought behind the actions.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I had a chat recently with a friend….a young guy in his early twenties with a successful YouTube channel. He paused it to gain real-world experience, but now he's wondering about money moves.For those of you in your twenties, here's a thought: Instead of just stashing money in a retirement account, consider reinvesting in yourself. Take courses, workshops, coaching…invest in skills and networks. Your income could grow way faster by investing in personal development early on.Now, for the high-potential earners, focus on doubling down on your skills and opportunities, even if it's in equity positions or business ventures. Time is your ally.And for those further along in their careers, explore various investment avenues – stocks, real estate, bonds. The key is to make your money work for you.Bottom line? Context is king. Choose the strategy that matches your current situation and goals. And remember, it's not financial advice – just a different take. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I got a cool question on YouTube recently…they asked how I come up with content ideas for my daily podcast. With over 200 episodes released since January 2023, plus daily tweets and posts, keeping it fresh might seem challenging.Here's the scoop…Creativity is like a muscle. The more you exercise it, the stronger it gets. I've been creating content since 2014, so don't compare yourself to my output if you're just starting.For fresh ideas, I rely on a "Story and Idea Bible." I jot down events from my life and interesting concepts I stumble upon. Combining and reinterpreting these ideas often leads to unique content.I also believe in documenting over creating. Everyday moments can hold surprising insights. Reacting to content you see on social media is another goldmine for ideas. Creativity isn't just about inspiration; it's a skill you can nurture. Flex that creativity muscle daily, and you'll find content flowing more effortlessly. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

In today's episode, I'm excited to explore a unique concept…becoming a time billionaire. We often associate success with financial wealth, but what if we measured it differently? Imagine you as a conglomerate of interconnected banks, each representing essential life domains: mindset, health, wealth, skills, and relationships.Mindset is your foundation…a growth mindset empowers you to adapt and improve in various areas. Health is about managing energy levels through nutrition, exercise, and sleep. Skills enhance your adaptability and confidence, while relationships enrich your experiences.It's not just about monetary wealth. To become a full life billionaire, one must be holistically rich.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, I want to dive into a topic that's probably holding many of us back from making progress on our goals: overplanning. We've all been there, right? That feeling that we need to have everything mapped out perfectly before we can take that first step. But while having a solid plan is important, it's not the be-all and end-all.I've learned this from personal experience, especially when I teamed up with my entrepreneur buddy Ryan. He had this innate bias towards action…he would fire away and then worry about aiming. Ryan's strategy was "fire bullets, not cannonballs." This meant rapidly launching minimum viable products and learning from real-world feedback.The moral of the story? Execution trumps planning. Sure, you need a decent plan, but don't let the pursuit of perfection paralyze you. Embrace the power of action, take those shots, and then adjust as you go. And yes, it might feel uncomfortable, but it's the path that leads to growth and achievement.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Remember that "Regrets from My Twenties" video? I spilled about one regret: college. Today, let's dive into the college dilemma. First, the cash myth. College ≠ instant riches. Around 90% of degrees won't magic up moolah. Unless you're chasing careers like law or medicine, self-education can be more rewarding…and cheaper.Next, time matters. College can be a cushioned transition to adulthood. Just remember, you don't need Ivy League bills for the experience.Lastly, friendships fuel success. College is a goldmine for connections. Build your network wisely, invest in relationships, and reap the rewards.In a nutshell…college isn't all-or-nothing. Calculate costs, think goals, and don't rush into debt. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today's a dive into a twist of fate that got me thinking. Remember that "hero to villain" quote? Well, it's got company in my top quotes.I stumbled upon Tim Ferriss, the "Four Hour Work Week" guy. He's been the optimization maestro, but guess what? He's intentionally unoptimizing his life now. It hit home.I’ve swung from ADHD chaos to optimization central. It worked, but I sensed there's more. Tim's journey and mine aligned…less but better. Happiness isn't a perfectly polished life; it's embracing the messiness.So, here's the takeaway: Balance. Optimize when needed, but let life surprise you. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today we’re going to delve into the art of navigating the tough times. Now, I'm not here to peddle the "stay positive no matter what" spiel. Reality can hit hard…and it's essential to acknowledge those moments. Whether it's heartbreak, loss, or business woes, it's okay to feel the weight of these situations.So, what's the game plan? We'll journey into the world of coping techniques and the surprising outcomes they deliver. Because when the chips are down, we often adopt one of two methods: distraction or rumination.And tough times are inevitable. It's going to be how we deal with them that defines our journey. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Curious if now's the time to dive into real estate?First off, let's clear the air. While interest rates soaring may sound daunting, I'm not sweating it. Instead, I'm tuning into a trio of bank term powerhouses that wield serious influence over your real estate journey.But let's rewind a bit. Should you leap into real estate now? Are you after casual investment gains or aiming to build a real estate empire? Both paths have perks, but clarifying your intent is key.Remember, it's not about market timing, but time IN the market. Embrace it. So, dive in, invest smartly, and let time work its wonders.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

In today’s episode, I’m sharing my ultimate sales secret. I'm in the real estate game, pitching investment opportunities to folks looking to ride the wealth train with us so it's a high-stakes, high-ticket game, and nailing that sales call is crucial. So, the counterintuitive trick I use to kickstart my sales calls? Weather talk.Studies from the book "Persuasion" reveal that weather affects our mood, whether we're aware of it or not. When I jump on a call, I kick things off by mentioning the weather. "Hey, it's a rare 72 and sunny day here. Perfect for a walk, you know?" This seemingly innocuous chat opens the door to a weather discussion. If it's raining at their end, I guide the conversation toward a positive spin. By subtly redirecting their focus, I'm setting the stage for a more receptive audience.So, next time you're about to dive into a high-stakes sales call or any persuasion scenario, give the weather a nod.It might just be your secret weapon to tip the scales in your favor. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com