A Better HR Business

Jamie Martin is an award-winning sales professional who is passionate about sales training to help businesses grow by improving their gross sales. Full show notes here. If you want to get in touch with Jamie, visit his website.

Want more clients for your agency or consultancy in the Human Resources industry? Check out: www.getmorehrclients.com/services. Did you know that for every 100 potential new clients that visit a typical B2B website, anywhere from 90% to 100% of those people will leave and never come back? Normally I do interviews with people from the HR and the business world but today I'm flying solo as there's a particular problem I want to help you solve: Why doesn't your business website bring in more new clients for your HR business? I'm going to walk you through 10 questions to ask yourself about your business website. Show notes here.

Want more clients for your agency or consultancy in the Human Resources industry? Check out: www.getmorehrclients.com/services. Born in London but now based in Uganda, Shamila Mhearban successfully consults with companies in various countries. Shamila shares her excellent advice on how to run a remote HR consultancy. Show notes here.

Kelly Tucker is the Founder and Managing Director of the highly successful UK Human Resources consulting firm, HR Star. The team at HR Star recently launched their innovative new HR Star Membership. Kelly joined me on the podcast to talk about: Kelly's background and why she started the business. What HR Star does. What is the new HR Star Membership, who's it for, and why would someone join it. Kelly's thoughts on what's coming down the road for HR and the world of work. Thanks, Kelly! Full show notes here. Want more clients for your agency or consultancy in the Human Resources industry? Check out: www.getmorehrclients.com/services.

Want more clients for your agency or consultancy in the Human Resources industry? Check out: www.getmorehrclients.com/services. Anthony is a thought leader and fellow podcaster in the world of Employee Experience. Anthony's podcast, E1B2 Collective (Employee 1st Business 2nd), is a business podcast that focuses solely on the unique tactics and authentic approaches that helps leaders and brands create unique and effective culture/employee experiences. Show notes here.

Want more clients for your agency or consultancy in the Human Resources industry? Check out: www.getmorehrclients.com/services. One of my favourite aspects of working in HR is the opportunity to observe. You're often in a unique position to stand back and see what's going on within an organisation and then help drive change to take things forward. My guest in this episode is one of the best observers and leadership change experts around. Greg Kinnaird is an expert consultant, facilitator and author whose business, Corporate Learning Solutions, partners with organisations throughout South-East Asia, South Africa, United Arab Emirates, and Europe to help develop their high potential leaders. Show notes here.

Want more clients for your agency or consultancy in the Human Resources industry? Check out: www.getmorehrclients.com/services. Shola is a multi-award-winning speaker and communication consultant who does a wonderful job of helping organisations to create an atmosphere of belonging for their people and to help their people make their full contribution with powerful and effective communication. Shola and I talked about: 1. Shola's background and how she started her business. 2. Shola's TEDx talk and the story that led up to the talk. 3. Many of my listeners are consultants or leaders of companies in the HR industry and part of their role is to get out there and give speeches and presentations. Shola's advice or frameworks they can use to give a better performance. 4. The world of work has changed dramatically in recent times. Shola's thoughts on how to create a sense of belonging and engagement in teams that are working virtually. 5. Shola has done a lot of work on making workplaces more inclusive. What she thinks the impact of online meetings will be for diversity & inclusion. 6. As for Shola's business itself, how she gtt her first few clients and how she does it nowadays. Her advice for listeners who are trying to grow their own HR-related business. Shola's website: www.SholaKaye.com Full show notes here.

Want more clients for your agency or consultancy in the Human Resources industry? Check out: www.getmorehrclients.com/services. Lucinda Carney is Founder and CEO of Actus - a diverse software and consulting company based in the UK. Lucinda is also the host of the very cool 'HR Uprising Podcast' and the author of a new best-selling book, "How to be a Change Superhero". Full show notes here.

Interested in growing your HR business faster by partnering with another HR-related company in a joint venture? Here's how to do it. Full show notes and details here.

The Predictive Index helps more than 8,000 clients across 142 countries; I've used it many times in different countries myself, so I was delighted to be joined by the CEO of Predictive Index, Mike Zani. Full show notes here.

Silver Cloud HR works with organisations of all sizes to transform their HR and payroll processes. As a whole-of-market HR technology consultancy, they deal with a wide range of HR, payroll and associated systems, including: CoreHR, Sage People, SelectHR, iTrent, SAP Successfactor, ADP, Peoplesoft, Workday and more. The CEO and Founder of Silver Cloud HR, Helen Armstrong, joined me on the A Better HR Business podcast to talk about... Show notes here.

Today my guest, money expert Claire Sweet, and I discuss the topic of how you can organise your consulting revenue to ensure you get paid EVERY month. Show notes here.

Zakiya Mabery founded B. Global Diversity & Inclusion Strategic Planning back in 2015 to create workplaces of full engagement with healthy organizational cultures for all people no matter their background, race, ethnicity, sexuality, gender, age, veteran status, or disability. Show notes here.

The FranklinCovey company is considered by many as the world leader in helping organizations achieve results that require lasting changes in human behavior. I am delighted to be joined today the company's Executive Vice President of Thought Leadership, Scott Miller. Scott is a fascinating guy. He is hosts FranklinCovey's leadership series called "On Leadership With Scott Miller" which includes a webcast, podcast, and newsletter that features interviews with renowned business titans, authors, and thought leaders and is distributed to more than six million business leaders worldwide. Scott also authors a weekly leadership column for Inc. Magazine. Miller leads the strategy, development, and publication of FranklinCovey’s bestselling books and thought leadership, which provide the framework for the company’s world-renowned content and solutions. He is the author of FranklinCovey’s Management Mess to Leadership Success: Become the Leader You Would Follow (Mango Media). He is also the co-author of The Wall Street Journal bestseller, Everyone Deserves A Great Manager: The 6 Critical Practices for Leading a Team, released in October 2019 (Simon & Schuster). In his previous roles as Executive Vice President of Business Development and Chief Marketing Officer, Scott helped lead the global transformation of FranklinCovey’s brand to match the transformation of the company. Full show notes here.

Catherine Mattice is President of consulting and training firm, Civility Partners, and has been successfully providing programs in workplace bullying and building positive workplaces since 2007. Her clients include Fortune 500’s, the military, several universities and hospitals, government agencies, small businesses, and nonprofits. Catherine has also written three books, one of which the legendary Ken Blanchard called, “the most comprehensive and valuable handbook on the topic” of workplace bullying. Full show notes here.

HR Consulting expert, Mandy Withers joins me to discuss our upcoming HR Consultant Bootcamp. Show notes and Bootcamp details here.

One Circle is a platform of freelance HR consultants providing Human Resource consulting services, digitally, sharing thought leadership and solutions. Completely virtual, One Circle allows to engage with and hire freelance HR consultants online, on-demand, from around the world and across the employee lifecycle, all in one place. Thanks, Emma! Show notes here.

Nic Marks is a statistician with a slightly weird speciality - happiness. For the last three decades he has been creating measures of people's quality of life - with an increasing emphasis on their emotional experience and happiness. His strong proposition is that by measuring people's happiness, it kick-starts a process which builds happiness. The proposition really works well at scale and over the years he has learned this through his work with: The British Government designing national wellbeing indicators The kingdom of Bhutan measuring their Gross National Happiness And many businesses large and small Nic also gave a very popular TED talk. Nic is the Founder and CEO of Friday Pulse which tracks employee happiness helping businesses build a positive productive work culture. Thanks, Nic! Show notes here.

I'm joined on the 'A Better HR Business' by business growth mindset expert, Nina Cooke. Nina is a coach for business owners who have internal blocks around growing their business. Thanks, Nina! Show notes here.

I'm joined on the 'A Better HR Business' by business growth expert Steve Gordon of Unstoppable CEO. Thanks Steve! Show notes here.

Simon Robinson and the team at the specialist employment law firm, Robinson Ralph, are very different indeed. Find out how and why in today's episode. Show notes here.

Want more clients for your agency or consultancy in the Human Resources industry? Check out: www.getmorehrclients.com/services. Amit Mishra and his team have had amazing success with their HR Tech company, Interview Mocha. Listen in to the backstory here. Show notes here.

A fascinating discussion on (a) Diversity and Inclusion and (b) how to grow a consulting business with Mark Fenton of MASF Consulting. Show notes here.

Want more clients for your agency or consultancy in the Human Resources industry? Check out: www.getmorehrclients.com/services. Skore is a new-generation learning platform that helps scaling companies to distribute knowledge in a very flexible way - by building customized experiences that can work on any combination of platforms: web, mobile, chatbot. The platform is especially good for distributed teams. I spoke with CEO and Co-Founder, Luis Novo about Skore, the future of learning, how to grow an HR Tech company, and more. Listen out for a very clever strategy Skore uses to win over potential new customers. Show notes here.

Do you get paid for your knowledge and expertise? If so, it might be worthwhile creating your own online course. In this discussion, online course creation coach, Johnny Beirne, explains exactly how to turn your expertise into an online product which can be sold 24 hours a day, seven days a week. Show notes here.

Say “Hello” to Max; he is an AI chatbot assistant. He addresses employee retention and performance by communicating with workers, predicting which actions will make people stay and perform their best, and offering to initiate those actions – things like group knowledge sharing, 360-degree feedback, mentoring, recognition, and more. I had a great chat with Carolyn Peer, CEO & Cofounder of Humaxa. Carolyn has 17+ years of experience working in the Human Capital Management industry and 14 years leading and managing in a Fortune 250 company. She has an academic background in Cognitive Neuroscience and Instructional technology, which she uses to guide Humaxa’s product vision. Show notes here.

Want more clients for your agency or consultancy in the Human Resources industry? Check out: www.getmorehrclients.com/services. I had a great chat with Adam Lean of The CFO Project about how to run a profitable HR business. Show notes here.

I had a great chat with Shauna Moran about how she started and continues to grow her HR-related company, Operate Remote. Shauna supports businesses with remote teams in gaining true strategic clarity on their remote working operations; to achieve excellent & measurable results, and to do it quickly. How can you scale and grow your profits if your workforce is not effective? Shauna solves problems such as: ✔️Managing communication and projects across multiple timezones ✔️Hiring and onboarding remote employees ✔️Engaging and motivating remote teams ✔️Creating structures and workflows for a more controlled and productive environment ✔️Developing leadership skills to effectively manage remote teams Shauna works with businesses and leadership to solve these challenges and increase their ROI by having an effective, productive and highly-engaged workforce. Show notes here.

I recently chatted with the hugely influential business leader, Aaron Ross, before his headline speech at the SaaStock tech conference. Aaron is a global keynote speaker and the #1 best-selling author of the classic B2B sales and growth book: 'Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com"' Aaron has since gone on to write another best-seller called 'From Impossible To Inevitable' which he wrote with the also legendary SaaS growth expert, Jason Lemkin. Discussion Notes During our conversation in Dublin, we talked discussed: ✔️ 02:25 – The idea behind the best-selling book, Predictable Revenue. ✔️ 04:58 – When happened after Salesforce. ✔️ 06:17 – Advice for people wanting to take the plunge and start their own HR business. ✔️ 07:47 – How to nail your business niche. ✔️ 10:32 – Will you miss out on customers and clients if you focus in on a particular niche? ✔️ 13:40 – How to get the right balance between inbound and outbound marketing? ✔️ 15:29 – Jason Lemkin (Aaron’s also super successful co-author of the new B2B growth book). ✔️ 16:42 – Should you [the listener] write a book? ✔️ 25:11 – How to learn more about Aaron and his company. Show notes here.

Benjamin Dell is a fascinating guy. I chatted with Benjamin at the recent SaaStock tech conference (as you can tell by the noise in the background - apologies!). Benjamin is the founder of several very cool SaaS companies, including OnboardFlow. He is also CEO at Missinglettr (a social marketing automation company that automatically creates 12 months worth of social content for each blog post you publish). He previously owned a web agency for over 10 years (acquired). Show notes here.

Personio is a fast-growing, well-funded software startup based in Munich that offers a holistic HR and applicant management software designed for companies with 10 to 2000 employees. With its 300 or so employees from 34 different countries, Personio works on making the day-to-day business operations of HR teams around the world more efficient, transparent and effortless. I met with CEO & Co-Founder, Hanno Renner, at the recent SaaStock tech conference. Hanno and I chatted over coffee about why he and the team started Personio, how it has grown, and how the company partners with other HR companies and HR consultants. Show notes here.

Based in Wroclaw & Krakow in Poland, OpsTalent is a very successful outsourcing or 'nearshoring' company that delivers software development & multi-lingual customer support services for some of the world’s most innovative companies. I spoke with Ken Coyne, Head of Technology at OpsTalent about how the business began (love was involved), how it has grown, and how the company partners with other HR companies and HR consultants. Show notes here.

Wondering how to expand your HR business overseas? Today I have a fascinating discussion with Cynthia Dearin, an international business strategist, author, and keynote speaker. Cynthia is also the Founder of Dearin & Associates and the International Business Accelerator. Show notes here.

Wondering how to get more HR sales leads using LinkedIn ads? Listen in as I talk tips and tactics with LinkedIn advertising with expert, AJ Wilcox of B2Linked. Show notes here.

Nov Omana is the Go-To expert for companies looking at implementing new HR technology. He also helps HR tech companies that want to launch products in the HR space or accelerate growth through better positioning of their product. In his spare time, Nov is on the Board of Directors for the International Association for Human Resource Information Management and he advises various HR tech companies. Show notes here.

I talked B2B sales and the upcoming DisruptHR conference with Dublin-based, Derek Howard. Show notes and question list here.

Moodbit is cool new HR Tech that lets you easily check your team’s emotions in real-time with mood indicators. Also, your employees can excel with weekly suggested actions to improve their well-being, engagement, and productivity. I spoke with co-founder of Moodbit, Miho Shoji. Miho Shoji is one well-travelled HR tech entrepreneur. She was born in Bolivia and then lived in Chile for 15 years before she moving to New York City. From her varied experiences, she is all too aware of how emotions impact productivity; so much so that she partnered up with Alfredo Jaldin to co-found Moodbit, with the mission to measure and improve the morale of employees. Show notes and question list here.

I had an excellent conversation with Martin Goodwill, CEO of rapidly-growing HR Tech provider, Great People Inside UK. Great People Inside in the UK (it's a global business) operates entirely through Channel Partners. A Channel Partner can be an individual or organisation working in the HR arena as HR Consultants, Learning & Development Consultants, Leadership Consultants, Coaches and Recruiters. Listen to the interview or read the full article and show notes here.

I had an excellent conversation with the Founder of Vessy.com (the first global online community for Diversity & Inclusion champions), Vessy Tasheva. We talked about all aspects of growing a diversity & inclusion business. Show notes here.

BambooHR has grown rapidly in the States and around the world. Today on A Better HR Business, I talk with Dan Taylor about how they've done it. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

David Warren has a fascinating line of work. Originally from the union movement, David has carved an almost unique niche in the world of employee relations - he joins me to share his story of growing an employee relations consulting business. Question list and show notes here. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

It's hard to suddenly start selling your consulting services or software when you've come from a corporate HR background. That's why on today's A Better HR Business, I've turned to sales expert, Rana Kordahi, for some sales advice for HR businesses. Question list and show notes here. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business, I'm joined today by two high-performers, who run different, but complementary HR-related businesses and they've joined forces to offer something special to business executives in the UK. Question list and show notes here. Daryl Stickland of CNA International Executive Search is an experienced headhunter based in London who has recruited for all key business functions across most industries from Tech to Pharma and even through to professional sport. Anna Hemmings is a two time Olympian, six times world champion and an MBE; she is Britain’s most successful ever female kayaker. Since retiring from sport Anna founded high-performance training consultancy Beyond the Barriers, an organisation that is dedicated to helping individuals and teams perform at their best. Show notes here. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business, I look at one way HR consultants in the UK can get more recurring revenue by partnering with Breathe, an HR software designed for SMEs in the UK. Show notes here. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Want to grow your consulting business? Today on A Better HR Business I have a really enjoyable discussion with Liz Steblay. Liz is the Co-Founder and Chief Advocate at Professional Independent Consultants of America (PICA) as well as being the Founder & Managing Officer of ProKo Consulting. Liz and I talked about these things: Liz's background and her consulting company. How Liz got her first clients and consultants and her main marketing channel now. Suggested resources that HR businesses should check out to grow faster. And plenty more. You can find Liz here: PICAnetwork.org ProKoconsulting.com SuccessfulIndependentConsulting.com Twitter: @LizforConsultants About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a really enjoyable discussion with Jon Bowker of LiveHire, a talent acquisition and engagement platform which has grown so quickly that it is now listed on the Australian Stock Exchange. Apart from the latest Aussie Rules results, Jon and I talked about these things: What does LiveHire do and who does it help? How LiveHire has positioned itself in the market. LiveHire's Women In Tech initiative. How LiveHire has grown so quickly. Their main marketing channels and advice for new HR tech startups. Explanation of LiveHire's partnership types. How HR consultants and HR Tech firm partner with LiveHire for mutual benefit. What challenges or changes Jon sees in the HR industry in the near future and his advice for HR leaders. And plenty more. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I dive into remarketing advertising with Carl Buckley of Digital Marketing Expert.ie, an online advertising agency based in Dublin (Ireland). Carl and I previously talked on my Get More HR Clients blog about Google Adwords. Today, we examine retargeting. Most people have a general idea of retargeting or remarketing - it's those ads that follow you around the internet. We talked about: What is retargeting? Where can you run retargeting campaigns? Which platforms? (including Google Ads, Facebook, Adroll, etc) Which ones are the best? Is it best to run retargeting campaigns directly on a platform or through an intermediary service? What are the steps involved in setting up a new retargeting campaign from scratch and how do you allocate budget? How can someone get the creative designed for the ads? What are some examples or ideas for more advanced, more sophisticated retargeting campaigns? How to fix an expensive, under-performing campaign? Special suggestions for HR consultants and HR tech companies. And more. If you want to contact Carl, visit his website or email him at [email protected]. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a really enjoyable chat with Leanne Makinson, founder of Hargreaves Recruitment, an independent recruitment business based in Yorkshire (UK). Leanne and I talked about: What recruiting Hargreaves Recruitment do and for whom. How recruitment businesses can position themselves to stand out. How she got her first clients and how she finds new clients now. Change and challenges in the Human Resources industry as a whole. And more. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Do you love helping your clients but hate selling? If so, you'll love this episode. Today's guest on A Better HR Business is Reuben Swartz, founder of Mimiran (the CRM for people who love serving clients but hate selling), and the host and Chief Nerd on the Sales for Nerds Podcast. Reuben graduated with a computer science degree from Princeton University and got lost on his way out to Silicon Valley, ending up in Texas instead. There, Reuben wrote code that powered hundreds of billions of dollars of transactions, before realizing that the interesting problems were not just the technology, but the way organizations use technology. He started Mimiran (“mim-eran”) to bring together technology, strategy, and business processes for sales and marketing, especially pricing, for large companies, consulting and training many members of the Fortune 500. After the birth of his twins, he didn’t want to travel all the time, and he wanted to work with smaller firms more like his company and less like the giant corporations he had served. Reuben created the Mimiran CRM to make it easier for service-oriented firms to sell without having to be “sales-y”, and started the Sales for Nerds podcast so that other people could learn the easy way, instead of the way he learned. We discussed: Reuben's background in B2B sales. Lead magnets - what are they and how do they help? People who don't use lead magnets because they get all their leads from referrals then it is a self-fulfilling prophecy. What makes a good proposal to potential new clients? Reuben's advice on how to approach a potential client that you've found on LinkedIn. Reuben's thoughts on the best way for a consultant or startup founder to approach their former employers to get them as a client. How a consultant or startup founder should conduct a sales meeting with a potential new client. A suggested plan of attack if starting out as a new HR consultant or a new HR tech startup. Sales Training: Reuben also hosts a fabulous podcast and an online sales training course for consultants - you can check it out here. Sales Podcast: Reuben is also the host and Chief Nerd on the Sales for Nerds Podcast. Mimiran: If you'd like a free trial of Mimiran and then get 10% off, use the referral code: MOREHR About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today's guest on the A Better HR Business podcast is Nigel Cliffe, a LinkedIn consultant and founder of Value Exchange. Nigel and I talked about these things: Nigel's background and his LinkedIn training & consultancy, Value Exchange. What do people get wrong on LinkedIn? How should an HR consultant or HR Tech business leader build a great LinkedIn profile? How to use Advanced Search to identify decision makers and influencers. How to make connections and manage invitations. How to approach prospects directly through InMail messages? Advice on what to post on LinkedIn. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR Tech business in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In the podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben