A Better HR Business

Most job platforms say they help you “get more applicants.” What employers actually need is understanding why roles aren’t getting filled - and fixing that. Yevhen Onatsko, US Country Manager at Jooble, shares his take on growing internationally, using data smartly, and building strong partnerships - lessons that are very useful for anyone in HR tech or looking to expand their business. Jooble is a global job search aggregator operating in 60+ countries, connecting millions of job seekers with opportunities every day. What really caught my attention, beyond the scale, was how they think about growth, data, and partnerships. Instead of just driving traffic, they focus on what actually matters: 💡 why candidates aren’t applying 💡 how job visibility varies by market 💡 what employers need to change to attract the right people 💡 how user behavior shifts across devices and regions Two things really stood out for me: They don’t treat data as reporting - they use it as a diagnosis. It’s not “you need more clicks.” It’s “here’s why this role isn’t converting.” They’ve built flexibility into their model. Different markets, different clients, different needs—no one-size-fits-all approach. Yevhen shared a great example: Instead of pushing more traffic to a struggling job post, their data might reveal the real issue: poor job positioning, unclear salary, or a mismatch with local demand. That’s the difference between volume and insight. Now, the growth side (because everyone asks): 💡 Build strong partnerships (aggregators, job boards, agencies) 💡 Focus on business development, not just inbound 💡 Be present where your industry is (events, associations like TA Tech) 💡 Treat SEO as infrastructure—capture demand across every role and location 💡 Adapt to new search behavior (yes, including AI tools like ChatGPT) And one big takeaway for HR tech founders: Credibility beats visibility. HR buyers don’t respond to noise—they respond to trust, relevance, and education. If you’re building in HR tech, recruiting, or marketplaces, this one’s worth your time. Website: www.jooble.org LinkedIn: www.linkedin.com/in/yevhen-onatsko-17150784 Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Announcing the People Business Growth Summit! It's a one-day online summit on marketing and growing people-focused services and HR tech businesses. Tuesday, 28 April 2026 Online event Free tickets available: https://summit.getmorehrclients.com The People Business Growth Summit brings together founders and operators from HR consultancies and HR technology companies to share the real decisions that helped their businesses grow. This is not theory or generic advice. Each session focuses on the actual growth decisions leaders made while building traction in their business. You will hear the context they were in, the options they considered, what they chose to do, what worked, and what they would do differently next time. Why attend If you run an HR or people-focused business and want growth to feel more predictable in 2026, this summit is designed for you. Across the day, speakers will share practical insights such as: 💡 What a successful consultancy founder is doing now to prepare her national firm for a future sale 💡 How HR tech and consulting firms win large corporate and enterprise deals 💡 The marketing mix used by successful early-stage HR software companies 💡 Hard-won lessons on scaling, systems, and leadership from experienced founders 💡 How to price HR consulting services so they fuel growth rather than cap it 💡 What to think about before merging with or acquiring another HR-related business 💡 How one consultant won her first client before she had even officially launched 💡 Marketing lessons from growing HR tech companies in recruitment, benefits, L&D and more The goal is simple: practical insight you can actually use. Who this summit is for This event is for people who sell expertise or software, not internal HR teams. You will get the most value if you are: 💡 A growing services firm selling HR, recruitment, L&D or people expertise 💡 A founder or marketing lead at an early-stage HR or workforce technology company 💡 Part of a small marketing team deciding where to focus next 💡 A solo consultant or small consultancy owner If you want growth but do not want to spend the next six months pursuing the wrong strategy, this event will help you get clearer on your next move. What this summit is really about Every session is structured around real growth decisions, including: 💡 The situation the company was facing 💡 The options they considered 💡 What they chose and why 💡 What changed as a result 💡 What stalled or failed 💡 What they would avoid if starting again You will hear about things like: 💡 How demand was actually generated and when visibility backfired 💡 Pricing and packaging changes that made selling easier or harder 💡 Marketing channels that looked promising but quietly failed 💡 The growth decisions founders would make differently today This is real-world growth experience, not theory. Event format The summit includes: 💡 Experience-led sessions from founders and operators 💡 Two focused tracks: consultancies and technology companies 💡 Optional on-demand access 💡 Practical tools available through the Implementation Pass Featured speakers Speakers include founders and operators from across the HR consulting and HR technology ecosystem, including leaders from: NonprofitHR Clearwater HR Consulting Thread HCM HiringBranch AllVoices HumansR Career Money Life Hubert Shrlock Partners+ FutureSolve Volman HR Strategy Compt KI Consulting SkillCycle EdLogics HRTech Advisor TimeForge Labor and more. Join us! If you run a people-focused consultancy or HR tech company and want clearer insight into how businesses like yours actually grow, this summit will give you ideas you can apply immediately. Join us online on Tuesday, 28 April 2026. Register now for your free ticket: https://summit.getmorehrclients.com

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Val Esway, founder of Work with Val, talk about the challenges of hiring, compliance, and employee management for small and growing businesses across the US and Canada. Val Esway partners with founders and leadership teams to build the recruiting and HR foundations necessary for sustainable growth. With a background spanning early-stage startups, e-commerce brands, and agencies, she has served as a People & Talent Manager, Director of Operations, and Chief of Staff. This unique trajectory allows her to bridge the gap between human-centric HR and the gritty operational realities founders face daily. Val has completed over 150 projects focused on hiring strategy, HR infrastructure, and people operations. She specializes in helping scaling businesses move away from "firefighting" toward practical, hands-on systems that support first hires and beyond. Val brings a grounded, collaborative approach to every engagement, ensuring leaders can make confident people decisions as their teams evolve. Val loves sharing her expertise via talks and training sessions. Popular topics include compliance basics, choosing the right HR tools, and navigating the complexities of pay structures (e.g., W-2 vs. 1099). She’s happy to tailor discussions to what founders and business owners need most. You’ll hear practical strategies for client acquisition, running a workplace consulting business, and packaging consulting offers. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. What You’ll Learn in This Episode: How to get more clients as a consultant through referrals and personalized service Insights into running a workplace consulting business for smaller and younger companies, including compliance, recruitment, and team development Val Esway’s journey, including lessons from cleaning up compliance issues, helping founders make their first hires, and developing high-touch HR solutions Episode highlights: Val Esway’s background and the types of clients Work with Val serves (00:47) Common HR challenges faced by small and young businesses, especially those without dedicated HR staff (01:12) Navigating performance management and terminations thoughtfully and compliantly (02:42) The impact of terminations on the wider team and why respect matters (03:25) Recruitment support: Helping founders clarify what role they truly need and managing the hiring process end-to-end (05:11) Special considerations for e-commerce founders transitioning from agency relationships to hiring in-house staff (08:01) Popular training topics for business owners, including compliance basics and choosing HR systems (10:01) Common mistakes in hiring, pay structure, and contractor versus employee classification (12:09) Why many growing businesses rely on referrals and the value of a personalized, high-touch consultancy (16:03) Resources & Links Mentioned: Work with Val website: www.valesway.com Val's LinkedIn: www.linkedin.com/in/valesway Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

When companies use realistic job simulations, they can finally see beyond CVs and surface true talent, regardless of background. Removing bias from recruitment isn’t theoretical; it’s achievable. Grounding hiring decisions in real-world, data-driven simulations gives every candidate a fair shot and helps teams identify who will actually succeed in the role. Smart hiring isn’t about who interviews best. It’s about who performs best. Stephane Rivard, CEO and co-founder of HiringBranch, a Montreal-based company using AI and job simulations to transform high-volume recruitment, shares the evolution of Hiring Branch, why traditional interviews fall short, and how data-driven, skill-based hiring can result in fairer, and more consistent outcomes. Other topics we covered in our conversation: Evolution from language and soft-skills training to data-driven, skills-based assessments. Why success in customer-facing roles goes beyond empathy to skills like rapport, grit, and critical thinking. The difficulty of replacing traditional interviews and reducing bias in hiring. How HiringBranch adapts its platform across industries using deep, role-specific data. Go-to-market insights: experimentation, conferences, networking, and customer outcomes. Advice for HR tech firms on partnerships, focus, and differentiation. And much more! If you’re interested in fair and effective hiring practices, data-driven HR, or the future of skills assessment, this conversation offers a grounded, experience-based look at what works and what’s changing in the world of recruitment. Website: www.hiringbranch.com LinkedIn: www.linkedin.com/in/stephane-rivard-entrepreneur Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Hiring for remote roles sounds easy in theory. In reality? It’s noisy, rushed, and increasingly flooded with AI-generated applications. That’s why I enjoyed learning about Isidora Mayer, CEO of FlatWorld and her very human take on global hiring. FlatWorld isn’t just about skills matching. It’s about fit: company culture, personal happiness, and long-term success on both sides. Isidora’s own leadership journey says a lot. She went from candidate to CEO by believing deeply in the mission and keeping people at the heart of every decision. Proof that rejection isn’t the end, it can be the beginning. So what does Flatworld actually do? They help companies overwhelmed by AI noise find real human candidates fast. What makes it different: 12-minute pre-employment assessments that filter for real skills Asynchronous video responses (less stress, more authenticity) Personality fit tailored to each company—not cookie-cutter profiles The process is sharp but thoughtful: ~70% of applicants filtered via technical tests Short video answers for the rest A final, company-specific personality fit layer Most growth comes from long-term partners and word of mouth, because trust still wins. And the business model? FlatWorld only gets paid if you hire No upfront fees No subscriptions No risk FlatWorld is especially well-suited for: Growing tech companies hiring remote dev or product talent US & EU companies making cross-border hires Teams who care about real happiness—not just filling seats What’s next? Cutting through the AI noise. Helping companies spot real humans and helping real humans find companies who’ll truly value them. If you’re building a remote tech team or trying to make sense of AI-driven hiring, Isidora’s story (and FlatWorld’s model) is a good reminder that putting people first still works and still wins. Website: www.flatworld.co LinkedIn: linkedin.com/in/izimayer Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Employee benefits aren’t about money. They’re about how people feel. When leaders offer personalized perks, employees feel seen, valued, and more connected to the company. Genuine care in culture beats bigger paychecks. A strong workplace isn’t built on swag. It’s built on choice, recognition, and everyday experiences employees actually enjoy. On my latest episode of A Better HR Business, I sat down with Jordan Peace, CEO & Co-Founder of Fringe, to explore why personalized perks are reshaping recruitment, retention, and engagement. Fringe is built on a marketplace of lifestyle benefits - everything from massage memberships and clothing subscriptions to larger, meaningful purchases. The goal? Immediate value and real excitement. As Jordan shared: “We wanted to put the power in the hands of employees to choose what benefits were most relevant to them and their families.” In this episode, we cover: Why traditional benefits often miss the mark How personalized perks fit into daily life Closing the gap between employer spend and employee value Using tailored benefits to boost loyalty and engagement Building trust through authenticity and transparency We also had an interesting conversation about the value of Fringe's B2B podcast. Jordan discussed: Podcasting makes it easier to start conversations with the exact people you want as customers, partners, or investors. Podcast conversations often open doors that cold emails never will. A podcast gives you a reason to reach out that feels generous, not salesy. Long-form conversations build trust faster than ads, posts, or cold outreach. Podcasts reward honesty and stories more than polished messaging. You don’t need a complex content plan if you can show up and talk like a real human. Podcasting works best when it reflects how you actually think and speak. A show can double as relationship-building, learning, and brand visibility. Being a podcast guest or host positions you as a peer, not a vendor. Marketing works better when it feels like a conversation, not a campaign. Check out this B2B podcast launch service. If you’re building or marketing an HR business, this episode breaks down how personalized perks can drive retention, loyalty, and real engagement, without increasing payroll. Website: www.fringe.us LinkedIn: www.linkedin.com/in/jordan-peace-fringe About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

After a long break, Disrupt Dublin is returning on Thursday, 26 February 2026, bringing fast talks, sharp thinking, and real conversations about the future of work in Ireland. In this episode, I’m joined by my event co-host Bill Banham, Editor of HR Gazette, host of the HRchat Podcast, and one of the long-standing forces behind Disrupt events across the UK, Ireland, the US, and Canada. We talk about why now is the right time to relaunch Disrupt Dublin, what makes the format different from traditional HR conferences, and what attendees can expect on the night. Discrupt Dublin: https://www.eventbrite.ie/e/disrupt-dublin-returns-tickets-1976595846385?aff=bg What Is Disrupt? Disrupt was founded in 2013 in Cincinnati and has since run events in more than 170 cities worldwide. Its format is simple and demanding: Five-minute talks Twenty slides Slides auto-advance every 15 seconds Speakers have no room to waffle. They must be clear, direct, and honest. The result is high-energy talks that get straight to the point and often say the things people are already thinking but rarely hear on stage. Bill explains how this format changes the dynamic for both speakers and audiences, creating a sense of shared risk, focus, and connection. The aim is not polished perfection, but useful ideas that spark new thinking. Why Disrupt Dublin Matters This will be the first Disrupt event in Dublin since before the pandemic, and the relaunch is designed to feel social, open, and practical. Rather than a full-day conference, Disrupt Dublin is an evening event with time built in for proper conversations. Talks are recorded and added to the global Disrupt library, which now hosts thousands of short presentations from around the world. Topics on the night will span leadership, culture, talent, technology, learning, wellbeing, and how work is really changing in 2026 and beyond. Tickets here: https://www.eventbrite.ie/e/disrupt-dublin-returns-tickets-1976595846385?aff=bg. Event Details Date Thursday, 26 February 2026 Time 5:00 pm to 8:30 pm GMT Location Personio Dublin Georges Quay House, 43 Townsend Street, Dublin 2 Agenda 5:00 – 6:00 Registration and networking Drinks, canapés, and first conversations 6:00 – 6:15 Welcome and opening remarks 6:15 – 7:00 Lightning Talks – Round One 7:00 – 7:15 Break 7:15 – 8:00 Lightning Talks – Round Two 8:00 – 8:30 Wrap-up and final networking Speakers Include Kelsey Cates, Global Head of Learning Experiences, Google Elizabeth Buckley, HR Director, Forvis Mazars John Kennedy FCIPD, Head of HR Organisational Development, Iarnród Éireann and Vice Chair, CIPD Ireland National Committee Dr. Mary Collins, Chartered Psychologist, Royal College of Surgeons in Ireland Simon Peter Haigh, Founder and CEO, GCM Growth Group Ivan Stojanovic, Co-founder, Taladria Bill Banham, Editor, HR Gazette More speakers and partners will be announced closer to the event. Who It’s For Disrupt Dublin is designed for in-house HR and Talent professionals, people leaders, founders, researchers, and workplace innovators. Capacity is limited, and priority will be given to practitioners and guests of partners and speakers. How to Attend Places are limited. Registration does not guarantee entry, and tickets may be refunded if the event is full or attendee criteria are not met. Tickets here: https://www.eventbrite.ie/e/disrupt-dublin-returns-tickets-1976595846385?aff=bg. If you are looking for a short, high-energy event that challenges standard thinking and brings together people who are actively shaping work in Ireland, this is one to put in the diary. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency Get the powerful marketing platform -HR Growth Engine™. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Whether you run an HR software company or an HR consultancy, one thing is always true: big annual revenue targets only work when you turn them into simple weekly actions that actually bring in demos, sales calls, consulting calls, and new clients. In Episode 299 of the A Better HR Business podcast, Ben outlines a clearer, calmer way to think about sales planning for the year ahead. The ideas apply equally to software founders and consulting firms. (Full show notes and resources list here: https://getmorehrclients.com/blog/a-clear-sales-plan-for-hr-tech-and-hr-consultancies/). Here is a taste of what is covered... Start with one number There is one surprisingly simple number that reveals exactly how many demos or consulting calls you need each week. Most HR businesses never calculate it. Once you do, planning becomes far easier. Work backwards from the goal Instead of trying to be everywhere, there is a cleaner way to map your activity. Ben explains how to reverse-engineer your pipeline so your marketing and sales efforts work together rather than in bursts. Get really good at two or three growth activities More channels do not always mean more clients. Ben shares why most HR tech firms and HR consultancies see better results when they master a couple of activities deeply while using the others to support the core engine. Add small moments of wow to your client experience A few thoughtful improvements in onboarding or delivery can increase conversions, retention, and referrals. Ben recommends a book that will reshape how you think about client experience. Lead nurturing is the silent deal-maker You may have heard the old idea of seven touchpoints. Ben explains why that is outdated and why B2B HR often requires many more interactions before someone is ready to talk. He also covers why so many deals are lost long before the sales call or demo. How HR Growth Engine fits into the picture If you struggle to follow up consistently, keep leads warm, or manage all your touchpoints across different platforms, Ben gives a short overview of how HR Growth Engine helps HR firms stay in front of their audience with less manual effort. Stories from inside the HR industry Some firms grew with low-cost ads. Others filled webinars with ideal prospects. Others grew simply by improving their follow-up. Ben shares the common thread behind all these wins. Listen now If you want a straightforward, practical approach to planning your HR business growth for the year, this episode will help you simplify the process. Listen to Episode 299 of A Better HR Business. If you want help building a simple, consistent growth system for your HR business or want to explore HR Growth Engine, visit Get More HR Clients or go straight to www.getmorehrclients.com/hr-growth-engine. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency Get the powerful marketing platform -HR Growth Engine™. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Struggling with low profitability? Here’s the truth most business owners don’t want to hear: it’s rarely about selling more. It’s about tightening operations, focusing on the right clients, and removing the stress that drains your team and your bottom line. Not every customer is a good fit - and that’s okay. When you intentionally serve your most profitable and appreciative clients, your culture shifts from burnout and resentment to excellence and energy. Choose wisely whom you serve. In my latest episode of A Better HR Business, I sit down with Ben Hansen, CEO and Founder of Profit Doctor, to talk about how HR-related companies - and the entrepreneurs leading them - can double their profitability, regain control, and build the kind of business they originally dreamed of running. Ben knows the journey firsthand. He built an 8-figure consulting firm with 100 team members in just eight years, earning a spot on the Inc. Magazine fastest-growing companies list five years in a row. Today, he helps companies in the $5–50M range build healthier, stronger businesses. In this episode, Ben talks about: Why Not Every Client Is Worth Keeping: Some clients drain more than they contribute. Identifying and exiting these “profit killers” frees up resources for higher-value relationships. Growth ≠ Profitability: More sales don’t automatically mean more profit. Sometimes the biggest gains come from tightening processes and prioritizing profitability - even for just a few focused months. Listen to Your Frontline Teams: Your staff often knows which clients, products, or workflows are hurting the business. When you involve them, you gain insights and boost engagement. If you’re ready to reclaim the dream of entrepreneurship, it’s time to optimize - not just grow for growth’s sake. Website: www.profitdoctor.com LinkedIn: www.www.linkedin.com/in/benhansen About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Success in business isn’t just about working harder. Dr. Eugene K. Choi highlights the importance of recognizing when we’re stuck in survival mode and intentionally shifting to the executive state, where creativity, empathy, and better decisions thrive. Many of us spend about 70% of our adult lives in a stress-driven survival state. Imagine the impact if leaders could operate from the executive state more often. It starts with self-awareness. Fight, flight, and freeze responses often appear subtly - as overworking, avoidance, or busywork - quietly holding leaders and teams back. In the latest episode of A Better HR Business, I speak with Dr. Eugene K. Choi, PharmD, BCPS, a neuroscience-based leadership coach, about how leaders can rewire their minds to access their best thinking and potential. We’ve talked about: Why most leaders unknowingly operate in a survival state and how it limits productivity. How emotional triggers sabotage decision-making and team culture. Practical neuroscience techniques - meditation, exercise, emotion-labeling—to rewire your brain and shift your mindset. P.I.E. Theory of Success: Performance, Image, and Exposure - and why the right order matters. The power of storytelling, emotional resonance, and authenticity in leadership and marketing. Strategies for breaking free from self-sabotage and building impactful habits. If you’re ready to go beyond “working harder” and lead from the executive state, this episode is full of actionable tools for high-stress business environments. Website: wwwneurohackingschool.com LinkedIn: www.linkedin.com/in/eugenekchoi About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

I recently had the pleasure of speaking with Geraldine Butler-Wright, Founder and Chief People Officer of RorCas and about scaling tech companies. Geraldine is also the host of the excellent "People and Pioneers" podcast, where she explores the human side of innovation and success. Here are other topics from our conversation: The Real Reputation of HR: HR shouldn’t be a cost center stuck pushing paperwork. Tie your people practices to business impact. Ask: How does this initiative move the needle and help us win? Move beyond red tape and become a true strategic partner. Intentionality & Company Culture: Great culture starts with intentionality. Don’t get lost in HR noise - focus on what really helps your business grow and brings people together with purpose, not just policies. Technology & High-Talent Teams: Small, high-talent teams powered by AI are the future. Automate admin, and double down on the moments only humans can deliver - quality service, empathy, and growth. Action & Iteration: Don’t aim for perfect. Launch your podcast or idea, even if it’s rough. Start with trusted people, keep learning, and let your work evolve. Action leads to clarity and confidence. Resilience & Entrepreneurship: Building a business is tough - don’t let setbacks stop you. Give yourself time to process, then move forward. Progress is about grit, focus, and staying ready to learn and adapt. Geraldine’s insights are a must-read for anyone looking to make HR a driver of business growth rather than just a function. Website: www.rorcas.com LinkedIn: www.linkedin.com/in/headofpeoplegbutlerwright/ About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

A strong HR foundation in small business isn’t just about compliance - it’s about retention. When employees feel valued throughout their journey, your business and culture grow. Too often, small businesses hand HR to office managers, leaving critical practices to chance. Real expertise ensures a positive, compliant, and trust-filled workplace. Handled well, tricky situations are de-escalated, protecting both team culture and your reputation. I recently spoke with Sarah Chang, CEO of Clearwater HR Consulting, a firm helping small businesses across the US navigate the complexities of HR. Here are some of the topics from our conversation: ✅ Clearwater HR’s services, team, and focus on small businesses. ✅ Common HR challenges, from infrastructure to employee relations. ✅ Mistakes owners make handling HR in-house and value of guidance. ✅ The evolving HR landscape: social media, awareness, and legal issues. ✅ Building a successful HR consulting business and aligning HR with goals. ✅ Advice for improving workplace culture, retention, and growth. ✅ And much more. Most small business owners want to build great teams and cultures - they just need the right support. By partnering with proven HR experts like Sarah Chang and Clearwater HR Consulting, they can minimize risk while unlocking the real benefits of a healthy workplace. Website: www.clearwaterhrconsulting.com LinkedIn: www.linkedin.com/in/sarah-chang-77825411 About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast

Traditional e-learning isn't working. With only 5–15% completion rates industry-wide, most employees are stuck in “click & sleep” trainings that don’t stick. That’s why I was so keen to sit down with Matteo Penzo, Co-Founder & CEO of Zick Learn, to talk about how his company is flipping the script on corporate learning. Zick Learn’s AI-powered platform transforms training into 2-minute micro lessons delivered right where people already work: Slack, WhatsApp, Teams. The results? On average, clients save 10 hours per employee every month - a massive boost in both productivity and engagement. Here are other topics from our conversation: ✅ How Zick Learn uses AI and UC Berkeley research to create effective microlearning. ✅ The challenges with traditional e-learning completion rates. ✅ How employers can convert existing training materials into micro-lessons. ✅ Zick Learn’s ideal clients and its land-and-expand business model, including its main marketing method. ✅ How the team measures, tracks, and optimizes sales efforts using data. ✅ How Zick Learn tailors product demos to prospects' needs and closes deals without relying on discounts. ✅ Matteo’s general growth advice for workplace/HR consulting and HR tech businesses. “Curiosity is the number one success in cold calling,” says Matteo. If your organisation is stuck in a training rut - or if you’re building your own HR tech business - his insights, both technological and strategic, are well worth heeding. Full show notes here. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: https://www.zicklearn.com/en LinkedIn: https://www.linkedin.com/in/matteopenzo/ About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

High-growth organizations succeed when their culture grows alongside their leaders. There’s no universal playbook for scaling - what works is authentic, people-driven leadership that empowers others, strengthens relationships, and creates space for growth from the inside out. When companies plateau, it’s often a signal to grow internally. Defining roles, streamlining communication, and empowering leaders are the keys to getting unstuck. The real turning point comes when organizations focus on building leaders, not just managing teams. For many founders, the hardest part is letting go - allowing others to step up, take ownership, and make decisions. That’s exactly what my next guest on the A Better HR Business podcast helps organizations achieve. In the latest episode, I spoke with Ed Brzychcy, Founder and President of Lead from the Front, about the challenges organizations face as they scale and the transition leaders must make to guide their teams through change. Key topics from our conversation: ✅ Moving past growth plateaus by redefining internal structures. ✅ How Ed blends coaching and consulting with executive teams. ✅ Lessons from military leadership that translate to business. ✅ Insights from Ed’s HR “roadshow” and leadership interviews. ✅ Building and sustaining referral-based business growth. ✅ Why consistent networking fuels long-term opportunities. ✅ And much more! Listen in for a grounded conversation on leadership, organizational transformation, and how persistence and people skills form the backbone of a successful HR business. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: www.leadfromthefront.net LinkedIn: https://www.linkedin.com/in/ebrzychcy/ About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Dominic Le Fort, explore how to run a profitable HR consulting business with powerful new software made for HR consultants. Dominic Le Fort is Co-Founder & CEO of Shrlock, a business management software purpose-built for HR consultants. Ben and Dominic discuss the unique challenges HR consultants face, from multi-state compliance and time tracking to managing client relationships and scaling a consulting business. You’ll hear practical strategies for running a workplace consulting business, leveraging business growth strategies for consultants, and using technology to attract more high-value HR consulting clients. Whether you work in the generalist HR space, workplace consulting, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. Special Offer: Enter this code to get 15% off an annual plan at Shrlock: GMHC15 Visit Shrlock. What You’ll Learn in This Episode: How to streamline your HR consulting business with client management and compliance tools. Niche insights on solving regulatory and employee-facing challenges unique to HR consulting. How to increase profits, improve organization, and free up time for business growth. Episode highlights: The unique challenges HR consultants face and how Shrlock helps address them (00:44). Managing multi-state compliance and tracking changing employment laws (01:28). How Shrlock streamlines time tracking, billing, and creates accurate invoices (03:52). Improving client management, prospect follow-up, and task organization within Sherlock (06:19). Using compliance alerts for proactive client outreach and marketing (06:49). Real-life strategies for growing an HR consulting practice, including the power of compliance newsletters (09:01). Shrlock’s evolving features: from solo consultants to collaborative teams (13:38). The financial, operational, and referral benefits of adopting an integrated platform (15:03). How to try Shrlock, from interactive demos to straightforward onboarding (15:31). Special Offer: Enter this code to get 15% off an annual plan at Shrlock: GMHC15 Visit Shrlock. Whether you’re an established HR consultant or just starting your practice, this episode offers valuable insights into streamlining your business and staying ahead in a complex regulatory environment. Resources & Links Mentioned: SPECIAL OFFER: Enter this code to get 15% off an annual plan at Shrlock: GMHC15 Shrlock website: www.shrlock.com Dominic’s LinkedIn: www.linkedin.com/in/dominiclefort You can also watch a video version and read the notes for this episode here: www.getmorehrclients.com/podcast About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

In this episode, we explore 10 reasons your HR consulting, workplace, or HR software business should start a podcast. You’ll hear practical strategies for HR consultants, workplace consultants, L&D and OD experts, recruitment firms, and HR software founders who want to attract clients, win contracts, and stand out in a competitive market. Whether you run a consulting practice or a tech platform, podcasting can help you build authority, connect with decision makers, and create a consistent stream of new opportunities. FYI – For us, the Human Resources industry includes Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc. ✅ Why podcasting helps you attract consulting and HR software clients faster than traditional marketing ✅ How a podcast builds authority and trust in your niche (HR, workplace, or software) ✅ 10 practical, proven reasons podcasting is a powerful growth tool for your business You can also watch a video version and read the notes for this episode here: www.getmorehrclients.com/podcast 👉 Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.