A Better HR Business

Want to grow your consulting business? Today on A Better HR Business I have a really enjoyable discussion with Liz Steblay. Liz is the Co-Founder and Chief Advocate at Professional Independent Consultants of America (PICA) as well as being the Founder & Managing Officer of ProKo Consulting. Liz and I talked about these things: Liz's background and her consulting company. How Liz got her first clients and consultants and her main marketing channel now. Suggested resources that HR businesses should check out to grow faster. And plenty more. You can find Liz here: PICAnetwork.org ProKoconsulting.com SuccessfulIndependentConsulting.com Twitter: @LizforConsultants About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a really enjoyable discussion with Jon Bowker of LiveHire, a talent acquisition and engagement platform which has grown so quickly that it is now listed on the Australian Stock Exchange. Apart from the latest Aussie Rules results, Jon and I talked about these things: What does LiveHire do and who does it help? How LiveHire has positioned itself in the market. LiveHire's Women In Tech initiative. How LiveHire has grown so quickly. Their main marketing channels and advice for new HR tech startups. Explanation of LiveHire's partnership types. How HR consultants and HR Tech firm partner with LiveHire for mutual benefit. What challenges or changes Jon sees in the HR industry in the near future and his advice for HR leaders. And plenty more. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I dive into remarketing advertising with Carl Buckley of Digital Marketing Expert.ie, an online advertising agency based in Dublin (Ireland). Carl and I previously talked on my Get More HR Clients blog about Google Adwords. Today, we examine retargeting. Most people have a general idea of retargeting or remarketing - it's those ads that follow you around the internet. We talked about: What is retargeting? Where can you run retargeting campaigns? Which platforms? (including Google Ads, Facebook, Adroll, etc) Which ones are the best? Is it best to run retargeting campaigns directly on a platform or through an intermediary service? What are the steps involved in setting up a new retargeting campaign from scratch and how do you allocate budget? How can someone get the creative designed for the ads? What are some examples or ideas for more advanced, more sophisticated retargeting campaigns? How to fix an expensive, under-performing campaign? Special suggestions for HR consultants and HR tech companies. And more. If you want to contact Carl, visit his website or email him at [email protected]. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a really enjoyable chat with Leanne Makinson, founder of Hargreaves Recruitment, an independent recruitment business based in Yorkshire (UK). Leanne and I talked about: What recruiting Hargreaves Recruitment do and for whom. How recruitment businesses can position themselves to stand out. How she got her first clients and how she finds new clients now. Change and challenges in the Human Resources industry as a whole. And more. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Do you love helping your clients but hate selling? If so, you'll love this episode. Today's guest on A Better HR Business is Reuben Swartz, founder of Mimiran (the CRM for people who love serving clients but hate selling), and the host and Chief Nerd on the Sales for Nerds Podcast. Reuben graduated with a computer science degree from Princeton University and got lost on his way out to Silicon Valley, ending up in Texas instead. There, Reuben wrote code that powered hundreds of billions of dollars of transactions, before realizing that the interesting problems were not just the technology, but the way organizations use technology. He started Mimiran (“mim-eran”) to bring together technology, strategy, and business processes for sales and marketing, especially pricing, for large companies, consulting and training many members of the Fortune 500. After the birth of his twins, he didn’t want to travel all the time, and he wanted to work with smaller firms more like his company and less like the giant corporations he had served. Reuben created the Mimiran CRM to make it easier for service-oriented firms to sell without having to be “sales-y”, and started the Sales for Nerds podcast so that other people could learn the easy way, instead of the way he learned. We discussed: Reuben's background in B2B sales. Lead magnets - what are they and how do they help? People who don't use lead magnets because they get all their leads from referrals then it is a self-fulfilling prophecy. What makes a good proposal to potential new clients? Reuben's advice on how to approach a potential client that you've found on LinkedIn. Reuben's thoughts on the best way for a consultant or startup founder to approach their former employers to get them as a client. How a consultant or startup founder should conduct a sales meeting with a potential new client. A suggested plan of attack if starting out as a new HR consultant or a new HR tech startup. Sales Training: Reuben also hosts a fabulous podcast and an online sales training course for consultants - you can check it out here. Sales Podcast: Reuben is also the host and Chief Nerd on the Sales for Nerds Podcast. Mimiran: If you'd like a free trial of Mimiran and then get 10% off, use the referral code: MOREHR About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today's guest on the A Better HR Business podcast is Nigel Cliffe, a LinkedIn consultant and founder of Value Exchange. Nigel and I talked about these things: Nigel's background and his LinkedIn training & consultancy, Value Exchange. What do people get wrong on LinkedIn? How should an HR consultant or HR Tech business leader build a great LinkedIn profile? How to use Advanced Search to identify decision makers and influencers. How to make connections and manage invitations. How to approach prospects directly through InMail messages? Advice on what to post on LinkedIn. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR Tech business in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In the podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Episode 8 - Abigail Ireland (Peak Performance Strategist) Today on A Better HR Business I have a very interesting conversation with Abigail Ireland, a Peak Performance Strategist based in the UK. Abigail and I talk about these things: Abigail's background in the Financial Services industry and the peak performance consulting she does now. How Abigail manages to balance offering very different types of services such as nutrition coaching to business strategy workshops. What’s good and not so good about making the move from the corporate world to becoming an independent consultant. How Abigail got her first clients. Abigail's thoughts on smoothing-out cash flow by either systematising services, by productising knowledge, or by partnering with other companies. Industry changes and challenges. Contact Abigail: www.AbigailIreland.com About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

In my first job out of university, I was a young know-it-all graduate who suddenly had to first face down strike action by angry workers who were walking out for a pay dispute. (They stayed at work, possibly due to my winning smile). Years later, I marvelled at highly paid engineers in an oil & gas boom period slightly miffed that the free bottles of fine wine they'd been given weren't from their favourite field in France. La grève! As economies around the world approach full employment, there isn't much more fraught with danger in the HR world than the area of Reward & Benefits. I recently had a great conversation for A Better HR Business with Christina Jones, Reward Consultant, about her move into the world of independent Reward consulting. We spoke about: Christina's consulting work and who she helps. What’s good and not so good about making the move from the corporate world to becoming an independent reward & benefits consultant? How Christina partnered with another reward consultant to get her first client. The HR companies or consultants that market themselves well. Smoothing-out cash flow by either systematising services, by productising knowledge, or by partnering with other HR companies. Changes and challenges coming down the line for the HR and reward industry. Advice for people thinking about moving into independent consulting. Enjoy! About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes.

Today on A Better HR Business I have a very interesting conversation with Raj Mehta of A R M People Development, a growing HR consultancy in the UK. Raj and I talked about these things: What HR consulting Raj does and for whom. How he got his first few clients and how he finds new clients now. What was good and not so good about making the move from the corporate world to becoming an independent consultant. Partnering with other HR-related service providers such as Great People Inside UK. The big changes and challenges Raj is watching in the Human Resources industry as a whole. Interesting people and resources that can help HR businesses grow faster, including Donald H Taylor of Learning and Performance Institute, Human Resource Executive, and more. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a really enjoyable discussion with Ward Christman of HR Tech Advisor in the US. Ward and I talked about these things: What HR Tech Advisor does and who it helps. Advice for HR companies on growing indirect sales and partnerships. Business growth advice to HR consultants and HR tech firms thinking of attending conferences either as delegates or as exhibitors. Change and challenges now and in the future for the HR industry. And much more. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a really enjoyable discussion with Adam Hankin of Wagestream, a rocketship HR tech business that is taking the UK and Ireland by storm thanks to its social mission and side benefits for employees and employers alike. We talked about what Wagestream does, who it helps, and how have they grown so fast. We even talked about their 'funeral' and how they got mentioned in the British House of Lords. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a lively conversation with Rosin Johnson of Magenta Iris, a growing HR consultancy in the UK. Rosin and I talked about these things: What HR consulting she does and who she helps. What was good and not so good about making the move from the corporate world to becoming an independent consultant. How she got her first few clients and how she finds new clients now. HR-related businesses that market themselves well. Whether or not to systematise your services and/or to partner with other HR companies. Change and challenges in the Human Resources industry as a whole. Interesting people and resources that can help HR businesses grow faster. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a really enjoyable discussion with Alexander Skibinskiy of ALLDGT, a digital marketing agency. I was on LinkedIn when I noticed an interesting case study Alexander had published. The case study was all about B2B advertising on LinkedIn. Other than Eurovision, Alexander and I talked about these things: The paid marketing options on LinkedIn. Which performs better: direct sales/actions ads or content-based advertising? The performance metrics an HR business needs to follow for a successful advertising campaign on LinkedIn. Advice for HR businesses on how to run a successful LinkedIn campaign. The ads Alexander ran to get a 70% opt-in rate. The opt-in rate he got when directly offering B2B services. How Alexander decreased lead acquisition costs by more than 50%. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a really enjoyable discussion with David Thomas of DTHR Solutions, a boutique HR consultancy based in Bridport on the wild Jurassic Coast in the UK. David and I talked about these things and more: What HR consulting he does and who he helps. What was good and not so good about making the move from the corporate world to becoming an independent consultant. How he got his first few clients and how he finds new clients now. HR-related businesses that market themselves well. Whether or not to systematise your services and/or to partner with other HR companies. Change and challenges in the Human Resources industry as a whole. Interesting people and resources that can help HR businesses grow faster. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a really enjoyable discussion with James O'Brien of LeapForward Thinking, a growing Learning & Development consultancy in the UK. James and I talked about these things: What L&D consulting he does and who he helps. What was good and not so good about making the move from the corporate world to becoming an independent consultant. How he got his first few clients and how he finds new clients now. HR-related businesses that market themselves well. Whether or not to systematise your services and/or to partner with other HR companies. Change and challenges in the Human Resources industry as a whole. Interesting people and resources that can help HR businesses grow faster. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Welcome to my new podcast, 'A Better HR Business' - nice to see you here. I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. I'm going to be talking to different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. These are some of the things that are on the list to discuss with companies operating within the broad Human Resources industry: What does their business do and what are the typical outcomes clients get when they work with them or use their software? What changes and challenges do they see in business and in the wider Human Resources industry. For consultants: What’s good (and not so good) about making the move from the corporate world to becoming an independent HR consultant? How did they get their first few clients? For Tech companies and consultants - What are their main marketing channels for getting new clients now? Which HR companies or consultants do you think market themselves well? What is it that they do so well? How to smooth-out cash flow and boost revenue. Their tips on interesting people, websites, tools, podcasts, or books that HR businesses should check out to grow faster? I'm also going to be talking with business growth experts who will share their ideas on how to grow a successful HR tech or HR consultancy. We'll look at things like paid advertising on LinkedIn, PR campaigns, copywriting for the HR sector, and a lot more. As I said, if you have any questions you want me to ask or if there are companies or consultants you'd like me to talk to, or if you'd like to come on to the show yourself and talk about your HR business, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben