A Better HR Business

Episode 8 - Abigail Ireland (Peak Performance Strategist) Today on A Better HR Business I have a very interesting conversation with Abigail Ireland, a Peak Performance Strategist based in the UK. Abigail and I talk about these things: Abigail's background in the Financial Services industry and the peak performance consulting she does now. How Abigail manages to balance offering very different types of services such as nutrition coaching to business strategy workshops. What’s good and not so good about making the move from the corporate world to becoming an independent consultant. How Abigail got her first clients. Abigail's thoughts on smoothing-out cash flow by either systematising services, by productising knowledge, or by partnering with other companies. Industry changes and challenges. Contact Abigail: www.AbigailIreland.com About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

In my first job out of university, I was a young know-it-all graduate who suddenly had to first face down strike action by angry workers who were walking out for a pay dispute. (They stayed at work, possibly due to my winning smile). Years later, I marvelled at highly paid engineers in an oil & gas boom period slightly miffed that the free bottles of fine wine they'd been given weren't from their favourite field in France. La grève! As economies around the world approach full employment, there isn't much more fraught with danger in the HR world than the area of Reward & Benefits. I recently had a great conversation for A Better HR Business with Christina Jones, Reward Consultant, about her move into the world of independent Reward consulting. We spoke about: Christina's consulting work and who she helps. What’s good and not so good about making the move from the corporate world to becoming an independent reward & benefits consultant? How Christina partnered with another reward consultant to get her first client. The HR companies or consultants that market themselves well. Smoothing-out cash flow by either systematising services, by productising knowledge, or by partnering with other HR companies. Changes and challenges coming down the line for the HR and reward industry. Advice for people thinking about moving into independent consulting. Enjoy! About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes.

Today on A Better HR Business I have a very interesting conversation with Raj Mehta of A R M People Development, a growing HR consultancy in the UK. Raj and I talked about these things: What HR consulting Raj does and for whom. How he got his first few clients and how he finds new clients now. What was good and not so good about making the move from the corporate world to becoming an independent consultant. Partnering with other HR-related service providers such as Great People Inside UK. The big changes and challenges Raj is watching in the Human Resources industry as a whole. Interesting people and resources that can help HR businesses grow faster, including Donald H Taylor of Learning and Performance Institute, Human Resource Executive, and more. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a really enjoyable discussion with Ward Christman of HR Tech Advisor in the US. Ward and I talked about these things: What HR Tech Advisor does and who it helps. Advice for HR companies on growing indirect sales and partnerships. Business growth advice to HR consultants and HR tech firms thinking of attending conferences either as delegates or as exhibitors. Change and challenges now and in the future for the HR industry. And much more. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a really enjoyable discussion with Adam Hankin of Wagestream, a rocketship HR tech business that is taking the UK and Ireland by storm thanks to its social mission and side benefits for employees and employers alike. We talked about what Wagestream does, who it helps, and how have they grown so fast. We even talked about their 'funeral' and how they got mentioned in the British House of Lords. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a lively conversation with Rosin Johnson of Magenta Iris, a growing HR consultancy in the UK. Rosin and I talked about these things: What HR consulting she does and who she helps. What was good and not so good about making the move from the corporate world to becoming an independent consultant. How she got her first few clients and how she finds new clients now. HR-related businesses that market themselves well. Whether or not to systematise your services and/or to partner with other HR companies. Change and challenges in the Human Resources industry as a whole. Interesting people and resources that can help HR businesses grow faster. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a really enjoyable discussion with Alexander Skibinskiy of ALLDGT, a digital marketing agency. I was on LinkedIn when I noticed an interesting case study Alexander had published. The case study was all about B2B advertising on LinkedIn. Other than Eurovision, Alexander and I talked about these things: The paid marketing options on LinkedIn. Which performs better: direct sales/actions ads or content-based advertising? The performance metrics an HR business needs to follow for a successful advertising campaign on LinkedIn. Advice for HR businesses on how to run a successful LinkedIn campaign. The ads Alexander ran to get a 70% opt-in rate. The opt-in rate he got when directly offering B2B services. How Alexander decreased lead acquisition costs by more than 50%. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a really enjoyable discussion with David Thomas of DTHR Solutions, a boutique HR consultancy based in Bridport on the wild Jurassic Coast in the UK. David and I talked about these things and more: What HR consulting he does and who he helps. What was good and not so good about making the move from the corporate world to becoming an independent consultant. How he got his first few clients and how he finds new clients now. HR-related businesses that market themselves well. Whether or not to systematise your services and/or to partner with other HR companies. Change and challenges in the Human Resources industry as a whole. Interesting people and resources that can help HR businesses grow faster. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Today on A Better HR Business I have a really enjoyable discussion with James O'Brien of LeapForward Thinking, a growing Learning & Development consultancy in the UK. James and I talked about these things: What L&D consulting he does and who he helps. What was good and not so good about making the move from the corporate world to becoming an independent consultant. How he got his first few clients and how he finds new clients now. HR-related businesses that market themselves well. Whether or not to systematise your services and/or to partner with other HR companies. Change and challenges in the Human Resources industry as a whole. Interesting people and resources that can help HR businesses grow faster. About The 'A Better HR Business' Podcast I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help. In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben

Welcome to my new podcast, 'A Better HR Business' - nice to see you here. I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business. I'm going to be talking to different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction. If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know. These are some of the things that are on the list to discuss with companies operating within the broad Human Resources industry: What does their business do and what are the typical outcomes clients get when they work with them or use their software? What changes and challenges do they see in business and in the wider Human Resources industry. For consultants: What’s good (and not so good) about making the move from the corporate world to becoming an independent HR consultant? How did they get their first few clients? For Tech companies and consultants - What are their main marketing channels for getting new clients now? Which HR companies or consultants do you think market themselves well? What is it that they do so well? How to smooth-out cash flow and boost revenue. Their tips on interesting people, websites, tools, podcasts, or books that HR businesses should check out to grow faster? I'm also going to be talking with business growth experts who will share their ideas on how to grow a successful HR tech or HR consultancy. We'll look at things like paid advertising on LinkedIn, PR campaigns, copywriting for the HR sector, and a lot more. As I said, if you have any questions you want me to ask or if there are companies or consultants you'd like me to talk to, or if you'd like to come on to the show yourself and talk about your HR business, just let me know. Go to: Get More HR Clients.com/podcast and get in touch. Remember to subscribe to get notified of new episodes. Enjoy the show! Ben