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We invite Elon Musk to answer about his own open source charity platform, saving Earth & improving humanity while going to Mars. To stay in the loop, subscribe to our Newsletter To read it as a blog Question #1: Why don’t you start a charitable foundation with open source accounting yourself, if you rightfully don’t trust bureaucracies like the UN? Question #2: If you don’t want a dog-eat-dog, “beanstalks-burn-beans” world (explained below), why don’t you create an alternative digital open forum for people to freely help and give to one another, and come together to save our Earth? Isn’t this more meaningful than sending humans to the barren and lifeless Mars? What makes you think that the Martian environment will change humankind for the better? Question #3: DO BOTH - uplift science and humanity, the yin and yang of each other, can you and will you? Question #4: Could you answer our questions on "Interviews of Notables and Influencers"? (Bonus Question: Listen till the end!) https://10plusbrand.com/ https://10plusprofile.com/ Follow us on social media with these hashtags: #10PlusBrand #10PlusInterviews #BeYourOwnBrand #BeYourOwnSuperpower #WeAreBetterAngels To stay in the loop, subscribe to our Newsletter

Why heavyweights like Tim Draper want to be on 10 Plus Podcast? Other than billionaires, why do we celebrate ordinary people? In December 2021, we at 10 Plus Brand will celebrate the 10th episode of Interviews of Notables and Influencers, since this podcast and video series launched on December 30th, 2020. If you would like to stay in the loop, subscribe to our Newsletter To watch it as a video To read it as a blog You can find all 10 interviews on our website: 10PlusBrand.com, or under the #10PlusInterviews on social media. Who gets to be interviewed and why they come Great questions and Genuine curiosity Business brand or personal brand - what does your brand stand for? What makes interview questions truly great, with very different people? To feed the general public with quality insights that benefit humanity is the purpose behind “Interviews of Notables and Influencers” Follow us: #10PlusInterviews or, #InterviewsOfNotablesAndInfluencers #10PlusBrand - if you need to build, market, or rebrand your business or personal brands. Thank you! © Joanne Z. Tan Oct. 24, 2021

How did he get 800X on startup investment? Kevin Surace, innovator, broadway producer, & serial entrepreneur shared his tips. If you would like to stay in the loop, subscribe to our Newsletter To read as a Blog To watch, listen to as a Youtube Video Introduction: Kevin Surace is a Silicon Valley innovator, serial entrepreneur, CEO, TV personality and EDUTAINER (educator and entertainer combined). Kevin has been featured by Businessweek, Time, Fortune, Forbes, CNN, ABC, MSNBC, FOX News, and has keynoted hundreds of events, from INC5000 to TED to the US Congress. He was INC Magazines’ Entrepreneur of the Year in 2009, a CNBC top Innovator of the Decade, World Economic Forum Tech Pioneer, Chair of Silicon Valley Forum, featured for 5 years on TechTV’s Silicon Spin. While he has a technical background with 93 worldwide patents, Mr. Surace led pioneering work on the first cellular data smartphone (AirCommunicator), the first plastic multi chip semiconductor packages, the first human-like AI virtual assistant (Portico), soundproof drywall, high R-value windows, AI-driven building management technology, AI-driven quality assurance automation, and the window/energy retrofits of the Empire State Building and NY Stock Exchange. Kevin is also an accomplished music director, conductor, Broadway show and musicals producer, and percussionist. He’s Actively developing high quality "digital theater" virtual musical entertainment using green screen studios and advanced digital designs. Kevin is CTO of Appvance.ai which has developed groundbreaking AI based autonomous software testing in a SAAS platform. He is also involved with companies addressing: AI & Robotics, QA automation/security, IOT, subscription models, sustainability, and sleep tech. As a branding expert, l can’t help branding Kevin as: “A Renaissance man, in a Renaissance Age.” 1) Tell me your personal journey, about why, what, how you get to be where you are, today? 2) Among all the things you have done, what are your most important and most proud of? 3) Failure is the mother to success. What are the most profound “failures” that you have learned from, that you’d like to share with the world? 4) You invest in startups, any unicorns? What made you spot them as the “unicorns” before they were successful? 5) AI - what do you think about the prospects of AI becoming masters of humanity? 6) This Pandemic is only the beginning, there will be more. What do you think the world should do, to be more prepared? What are your predictions about the future after this Pandemic? 7) Describe, in details, your vision of the world with AI, social media, digital currency, 2 years from now, 5 years from now, 10 years from now, 20 years from now 8) I am an opera fan. This season I was delighted to watch the New York Met Opera live performance in a Century 14 movie theater near my home, with surround sound effects, large screen, reclining chair (warmed up), AND social distancing too, I really don’t feel like taking the BART to San Francisco Opera House, which I did for 25 years! I am afraid the SF Opera Box Office will suffer a decline in ticket sales, so will many cities’ opera houses throughout the world, since the Met is streamed to around 27 countries, more or less, at many local cinemas. Question #1: Do you agree that technology helping with monopolies (in this case, the Met) at the loss of local cities’ opera houses, or musicals’ performances? And isn’t it consistent with the entire human society’s trend toward monopolies, such as Google, Amazon, Apple and Microsoft, as well as in the political climate of autocracy vs democracy? 9) Climate change: How to address it? To what extent are traditional ways of thinking, governing, investing, living… must change, and change fast? 10) The sorry state of US politics: Do you think the two-party system is collapsing into its own dead end? What do you think of the rank-choice voting that is used in New York's mayoral election and another state's governor's election? 11) What does “Kevin Surace Brand” stand for? What do you want the world to remember you, after you kick the bucket?

What are the 2022 trends for real estate investment, commercial & residential? Why remote working hurts urban development? If you would like to stay in the loop, subscribe to our Newsletter To read an edited transcript To watch it as a video The following are the summaries of questions Joanne Z. Tan asked Michael Van Every during this one-hour interview on Oct 5, 2021, for the podcast series "Interviews of Notables & Influencers": Introduction: For 15 years, Michael Van Every has been the President of Republic Urban Properties (“RUP” for short), one of the largest commercial real estate developers in Silicon Valley. It is also the Bay Area flagship of the Republic Family of Companies, known for developing institutional-quality real estate throughout the United States. Michael works with Federal, State, and Local governments on the creation and development of ‘smart growth’ projects, such as master-planned communities near transportation hubs; urban mixed-use projects near major employment centers; and innovative, public-private partnerships. In his 25 years of representing major institutional and private real estate developers in the greater Bay Area, Michael has led complicated projects from land acquisition to completion. Under his leadership, RUP has gained national attention for its Transit Orientated Development (TOD) projects at key transit stations, working as the premier public-private partner with many transit authorities across California. Michael has been involved with the planning, financing, construction, and delivery of 1,238 multifamily units and 145,000 square feet of mixed-use commercial space, 380 hotels rooms, 151,000 square feet of office, and 120,000 square feet of retail in various stages of development, at $1.5 billion in value. A third-generation San Jose native, Michael is an active member of the Silicon Valley Leadership Group. Tell us about yourself, your personal stories, your family: Why do you do what you do? How did your journey end up here? And where is it going? What is the most important thing that you value? What are your biggest accomplishments, and the biggest learning lessons/failures COVID: how is it affecting commercial and residential real estate development? - Office buildings, retails, hotels, apartments, housing, public transit, mixed use projects, etc. How do you view the new remote work impacting new commercial office development? Will the future development of office space have habitational space associated with it? Wildfires, climate change, California’s water shortage: How are these three impacting both commercial and residential real estate development? Silicon Valley is full of world’s largest monopolies such as Google. Google has been buying land in the Valley. How has that impacted your business? What messages do you have for Silicon Valley giants like Google, Apple, Facebook, Cisco, Oracle, related to the current COVID remote working situations? And related to all their other monopolistic powers, more than COVID’s return to work issues? With your deep roots in Silicon Valley for generations, what in your experience makes or breaks your deals in the valley? You said that “Government is 100% responsible for the housing shortage”, please explain why. Will the increase in warehouses due to the “Amazon Effect” permanently continue, while the decrease in brick and mortar retail services lasts beyond the pandemic? What are the challenges for realizing internal ROI for real estate investors? Imagine yourself as someone with money to invest in real estate. What would you invest in right now: industrial properties such as warehouses? Residential townhouses? Duplex? Triplex? Quadplex? Single family homes? Land only?... WHERE would you advise COMMERCIAL real estate investors to invest, if all things are being equal, in Silicon Valley? Or elsewhere? Why? Is AI, smart city, and sustainability technology changing the way the buildings are built? What do you know about “The One” in LA? How do you think the Biden Administration’s infrastructure spending can help with real estate development? What can the federal government do to ease the labor shortage? What do you want the state and local governments to do, now and after the pandemic, for the real estate market and the economy? What does your brand stand for?

Why Tim Draper thinks Bitcoin is immune to inflation, power outages, hacking, and will replace fiat in 20 years - 2nd interview. If you would like to stay in the loop, subscribe to our Newsletter To read an edited transcript To watch it as a video The following are the summaries of questions Joanne Z. Tan asked Tim Draper during this one-hour interview on Sept. 23, 2021: Crypto and Bitcoin fluctuated wildly in the last 4 months after our first interview. ... Other than China’s cracking down on Bitcoin and crypto, do you see any SYSTEMIC flaws in the crypto’s trading mechanism that have caused the wild fluctuation? Examples: Yesterday’s 90% drop of Bitcoin on Pyth was caused by computer botching basic math, the day before, the “blackout” at Solana, and the use of robot traders in high frequency crypto trading… What are your thoughts about these systemic flaws, or phenomena, or “growing pain”? It seems that Bitcoin holders are primarily in two large camps: first, highly educated, intelligent and financially secure; second, herd mentality blind followers, some of whom are gamblers. Is that another contributing factor for its extreme volatility since there are far more blind followers than seasoned investors? If so, what can be done about it? Is the lack of circulation and liquidity another reason for its volatility? What caused the malfunction of El Salvador's launch of Bitcoin? Ray Dalio recently said that the value of Bitcoin is “imbued” rather than “intrinsic”. Gold’s value is “intrinsic” according to him; the “imbued” value of Bitcoin, he cited, was at least based on the impressive fact that it has never been hacked. He didn’t mention that Bitcoin has a limited edition capped at 21 million coins. What do you think of his characterization? Has the definition of “money” changed in any way with the birth and growth of Bitcoin? Does Bitcoin-ownership vs gold-ownership give Bitcoin owners more responsibility, participation, and other new elements of ownership? Ayn Rand brand of libertarian capitalism, in my opinion, was based on the dated view that the world’s resources are almost limitless, an idealized understanding of a limitless potential of capitalism. Now, living with global warming, and the realization that first, resources are limited, and second, the window of opportunities is rapidly closing; actions, NOW, by NATIONAL governments are truly needed (in addition to private actions), to reverse climate change. My question is: Could Bitcoin undermine national governments’ control of central banking and economic policies, particularly related to governmental spending on sustainable industries? Is there another way to link the usage of crypto directly with sustainability industries? In China a couple of months ago, a great flood happened in a large city, there was no power, no internet. People who were so used to digital payment found themselves needing paper cash for everything. What do you think of its implication to Bitcoin’s use and circulation when there is no power? Assuming that you do NOT prefer to live in a country without governments and borders, what is the “right place” for bitcoin to fit in? Co-exist with fiat? If the value of Bitcoin is priced and based on the value of fiat, what makes Bitcoin immune to inflation? You said in the last interview with me that China’s government-issued digital wallet is a threat to Bitcoin IF their digital wallet is accepted outside China, please first explain, and then suggest what can be done about it. Do you think technology has borders? Is crypto a threat to the US government's national security? Regulatory scrutiny is being ratcheted up by an SEC Commission chair who says he believes it’s better to be proactive on digital currencies than to react following a crisis. Michael Hsu, the acting chief of the Office of the Comptroller of the Currency, argued Tuesday that cryptocurrencies and decentralized finance may be evolving into threats to the financial system in much the same way certain derivatives brought near collapse in 2008. 3 questions: Does that mean that Bitcoin and other cryptos are more likely to be treated by the government as a security rather than currency? In the last interview, you said that Bitcoin is more like a currency, have you changed your mind? Do you reserve tax payment for all your Bitcoin capital gain, since 2014, if and when you sell some portion of it, or just use some of it for purchasing goods and services? Taxes and regulations ... do you think being taxed and regulated will make Bitcoin lose some of its “incorruptibility”, “transferability”, and “uninflatability”? What do you foresee as the worst possible scenario to Bitcoin, other than a solar flare that wipes out all digital records and civilization based on electric power on Earth? What do you foresee as the best possible outcome of Bitcoin? How many decades or years will it take us to get there? What do you think about the corporate monopolies such as Google, Facebook, Apple,

America's rebranding 20 years after 9/11 demands introspective realignment of values and principles. 30 Seconds of Anything To subscribe to our newsletter To visit our websites: https://10plusbrand.com/ https://10plusprofile.com/ Finishing the 20-year war in Afghanistan is the beginning of America’s rebranding. Time to look deep in our DNA, our values, our principles. What does America stand for? What can each of us do, by the better angels of our nature, to save our country and ourselves from self-destruction? To subscribe to our newsletter that lists recent blog post, podcast, video: http://eepurl.com/g9sn0D )

The new work-from-home reality has blurred the boundaries between labor, management, & working hours. 30 Seconds of Anything To subscribe to our newsletter Are You Laboring on Labor Day? Today, many people People “volunteer” to work too much, remotely, leading to overweight, insomnia, and other health issues. Just because the internet is 24/7, doesn’t mean we have to be connected 24/7. To subscribe to our newsletter:http://eepurl.com/g9sn0D To visit our websites: https://10plusbrand.com/ https://10plusprofile.com/

On 39th anniversary of my landing in U.S, what makes America unique is the opportunity to be your own brand for myself & others. To subscribe to our newsletter Be Your Own Brand - My Own Stories 39 years ago today I landed in the United States, leaving behind China that was NOT AT ALL like China today. Looking back at all the ups and downs of my journey that led to where I am today, what I’m most proud of is that I have remained to be my own brand and I am helping others to be theirs. To subscribe to our newsletter:http://eepurl.com/g9sn0D To visit our websites: https://10plusbrand.com/ https://10plusprofile.com/

Jeopardy has a real "double jeopardy". As an esteemed brand, it needs to make a hard choice between right & wrong. To subscribe to our newsletter Jeopardy!’s executive producer, Mike Richards, anointed himself to be the host, disregarding our beloved Alex Trebeck’s wish list for his successor, including a black woman and a Jewish man, AND audience’s nomination, including a black man LeVar Burton. Jeopardy! has its own Jeopardy: Now, he is booted out, after discovering his prior racist and sexist jokes about women, minorities, and Jews. Thank you Mike Richards, for double jeopardizing yourself as the “perfect human specimen” on Jeopardy! To subscribe to our newsletter:http://eepurl.com/g9sn0D To visit our websites: https://10plusbrand.com/ https://10plusprofile.com/

No organization or country is too big to fail. Be your own superpower. Be your own brand. To subscribe to our newsletter It’s gut-wrenching to see Afghan people desperate to leave Afghanistan, after 20 years of relying on the American superpower. Deja vu, the fall of Saigon in 1978. Even if you are perfectly happy, AND lucky, to work for a large brand all your life, BE YOUR OWN BRAND. To visit our websites: https://10plusbrand.com/ https://10plusprofile.com/

More than 11 Olympic gold medals: Allyson Felix became her own brand after Nike cut her pay because she was pregnant. To subscribe to our newsletter https://www10plusbrand.com https://www.10PlusProfile.com In 2018, when she was renewing Nike’s seven-year sponsorship while being pregnant, Nike cut her pay by 70% and would not make any guarantees if her performance dropped due to giving birth. How Allyson Felix responded was significant in five ways. As a brand builder and marketer, I am thrilled that she won her last Olympic medals in Tokyo running in her own brand of running shoes, “Saysh”. What a fantastic symbol of our internet era - every INDIVIDUAL can develop his or her own brand. Brand power no longer belongs only to big corporations. For those who want to build their own business brands (B2B or B2C), professional LinkedIn brands, or personal brands, please visit our website 10PlusBrand.com, or call 1-888-288-4533.

The world is too small for tribalism during pandemic & climate change. We need to get together more than Olympic games. To subscribe to our newsletter It is indeed a very small world. There is a one of kind Olympic hybrid medal fused from a silver and a bronze, by two Japanese pole-vaulters tied for second place in 1936. The two friends opted not to compete, but to fuse a “friendship medal” for each. For the sake of contributing to a better world, please share, subscribe, if you want to hear more episodes on matters important to you and to all of us.

Winning at all costs is challenged by Simone Biles, a big win for mental health and humanity. To subscribe to our newsletter A small step for Biles, but a giant step for womankind It took guts and wisdom for Simone Biles to step out of competition based on her own judgement of her mental and physical conditions. Our world IS slightly better today when winning-at-all-cost no longer trumps an individual’s protection of her own health. Bravo to both! Please share, subscribe, if you want to hear more episodes on matters important to you and to all of us.

We're all in it together - controlling the pandemic with vaccination and avoid an economic downturn. To subscribe to our newsletter We are all in this together: No one is safe from COVID unless everyone gets vaccinated. If we don’t put our act TOGETHER, we won’t control inflation, Delta, gun violence... Our democracy will collapse. Please share, subscribe, if you want to hear more episodes on matters important to you and to all of us.

Character matters - for brands and our country. Capitol Hill police's bravery contrasts Trump's lack thereof. To subscribe to our newsletter Capitol Hill Police's characters contrasted the complete lack thereof by the instigator of the Insurrection from the top. Character matters. Stand for something. Want to make your brand stand for something? - Check out our website: https://10plusbrand.com/

Mental toughness, psychological power, emotional stability are needed to win Gold, more than physical strength & skills. To subscribe to our newsletter It takes physical strength, mental toughness, psychological power, and emotional stability to be in the flow state of peak performance to win the gold. Many get psyched out and under-perform. Want to be a champion BRAND? We at 10 Plus Brand (https://10plusbrand.com/) are here to build and market your business, professional and personal brand, the whole 10 yards. Be a champion!

A Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on Fire The following is a summary for the masterclass podcast on "Entrepreneurs on Fire", by Joanne Z. Tan, CEO & Brand Strategist at 10 Plus Brand, Inc., at the invitation of EOF host John Lee Dumas. EOF has a million downloads per month, is one of the top 10 Itunes podcasts in the world. Many thanks to EOF for the wonderful summary below: "Joanne Tan is a global brand builder, brand strategist, & visual branding expert, leads a multimedia digital brand marketing agency, 10 Plus Brand Inc. She mentors startups, CEOs, & executive coaches. 10PlusBrand Website – Craft your brand. Tell your story. To subscribe to our newsletter 3 Value Bombs 1) Make sure that the company is built on a solid foundation. Take your time. Make sure you have the DNA sequence mapped out for your company, then build the structure, strategies, and stories. 2) Building a company is like building a bonfire. Every log needs to burn to its fullest and contribute to a spectacular bonfire. To keep it burning, you need to keep fueling the fire with the best quality logs. 3) To retain top quality talents, CEOs need to be humble but inspiring. Humble, meaning having respect with people that have expertise that you don’t have and know that you cannot do it all. Have the ability to inspire and let people shine, not being a micromanager. Show Notes Today’s Audio MASTERCLASS: A Unicorn Builds a Brand, Not Just a Book of Business. – Joanne shares something that she believes about becoming successful that most people disagree with. Success is a process of growth, not an event. It is a journey, not a destination. There’s nothing wrong with dreaming big. The desire to become rich quickly alone cannot get you very far. You need vision not associated with money to inspire yourself. – Joanne explains and gives an example about getting yourself a team and having a culture born out of it. You may have tons of money but sooner or later, it’s going to haunt you. The teams buy what the product can do to change the world in a positive way. Buying in is not only about the money but also what the product stands for that inspires people and makes the world a better place. – Being a stargazer or a firefighter—two interesting words, but what does it mean? Being a stargazer is not losing track where you’re going. Always look at your North star and align companies toward your vision, culture, how you motivate employees, how to inspire customers. That will propel you to the right track. You cannot scale/grow if you are not vision-driven. – Becoming a rockstar, how do we do that? Dare to dream big. Dare to think of your brand as a great brand. Start with a grand vision and stay on course with that vision. Prepare yourself to become a rockstar. Even if you fail, what a grand way it is for failing. You did not waste your time because you’re pursuing your dream, the greatest of yourself, and pushing your limit to get yourself out of your comfort zone. Your vision is more than just a quarterly result. – Building a power brand. You need to fight each battle in order to win the war. Know what is your mission, then your vision that is out of this world. Declare something associated with your company’s vision. Then have a mission of what you want your company to become. They help brands establish vision, their essence, persona, strategy, structures, then help to stay on course, and amplify the brand messaging internally and externally. – Hiring people smarter than you—how do we do that and why? Building a company is like building a bonfire. Every log needs to burn to its fullest and contribute to a spectacular bonfire. To keep it burning, you need to keep fueling the fire with the best quality logs. The metric for a successful CEO is inspiring, getting onboard top talents, and then growing together. People are spending their precious lifetime with you, trusting not only you as a person but also your dream. To retain top quality talents, CEOs need to be humble but inspiring. Humble, meaning having respect with people that have expertise that you don’t have and know that you cannot do it all. Have the ability to inspire and let people shine, not being a micromanager. – Joanne’s key takeaway and call to action to Fire Nation. Make sure that the company is built on a solid foundation. Take your time. Make sure you have the DNA sequence mapped out for your company, then build the structure, strategies, and stories. Execution takes discipline. Make sure you motivate and mobilize experts to coordinate and execute the vision of the company. 10PlusBrand Website – Craft your brand. Tell your story." To subscribe to our newsletter

Is your content valuable measured by "likes", "shares", & comments, real, or fake? What makes a post rank on Google? To subscribe to our newsletter A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. On social media, not all "likes" are phony, but there are definitely phony "likes". Fishing for “likes” rather than giving value is a waste of time for both the “fishers” and the “fished”. Questions for the listeners: Is it true that the more likes, shares, comments a post gets, even phony likes, the higher the Google ranking for the post will be? Is Google so easily fooled? Anyone who knows about this, please feel free to leave your comments to educate me and the rest of the reading audience. The number of likes a post receives does not entirely reflect the value of the content, there are five reasons. To subscribe to our newsletter

The best brands are more than functionality, but multi-dimensional. To stay in the loop, subscribe to our Newsletter If you want to watch this on video If you want to read it as a blog A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. To subscribe to our newsletter A brand is its vision, and the vision makes all the difference between Julia Child and Anthony Bourdain in presenting food and cooking, between branding Nike as sneakers instead of a symbol for human aspiration, between a computing machine rather than a brand for excellence called Apple, and between an electric car vs. humankind’s free orbiting vehicle in outer space. Like Bourdain’s “Parts Unknown”, a successful brand, say Nike, is not just about a pair of sneakers. Other brands like Apple and Tesla do the same: to engage a brand’s target audience to experience, to create memories and affinity with the brand. To subscribe to our newsletter

Tim Draper, who invested $19 million in Bitcoin in 2014 predicts its price at $250,000/Bitcoin in 2022-23 and a lot more. To subscribe to our newsletter To read an edited transcript To watch as a video Out of 60 questions, we only had time for 34. But Tim said that if there are enough sharing by the audience, he will answer the remaining 24 questions. PLEASE SHARE! Here are the 34 questions Joanne Z. Tan asked Tim and he answered: As one of the earliest investors in digital currency, after paying $19 MM for Bitcoin in 2014, how would you describe Bitcoin’s growth journey so far? Would you say that in 2014 Bitcoin was an “infant”? And now in 2021, a “teenager”? If so, as a 6th grader or a 10th grader? How “mature” is Bitcoin and crypto currency? How many years before Bitcoin and crypto as a whole reach “maturity”? How long will it take for crypto assets (currency and block chain) to permeate the small business markets? Elon Musk bought more than one billion worth of Bitcoins for Tesla in February 2021, then he voiced the issue about unsustainable use of energy for mining Bitcoin, which is more than all other types of crypto coins (I don’t want to compare carbon footprints of Bitcoin’s with Fiat’s and traditional banking institutions’, to keep it “orange to orange”.) Would you agree that Bitcoin is indeed a lot more energy consuming than Ether, Dogecoin, and all other altcoins and meme coins out there? About Elon Musk’s support for Dogecoin: Unlike Bitcoin that has limited quantity, Dogecoin has no limit thus lacking the “scarcity” element as one of the intrinsic values. Do you think scarcity, albeit man-made, is important to crypto? Is volatility, as shown in the last few weeks of crypto’s roller coastering ride, an inherent trait of crypto? Is there a correlation between stock market volatility and crypto currencies’ volatility? In addition to the element of scarcity, what are other intrinsic values associated with crypto? Is traceability, (thanks to blockchain technology) that enables transparency of the source and all prior ownership, another unique value proposition that crypto has that fiat does not? Now adding to scarcity and traceability, smart contracts can be added to crypto tokens such as Ether and the new kid on the block, ICT (Internet Computer Token) for various apps, would that be an indispensable or merely supplemental character for crypto? Do you think smart contracts make crypto tokens more valuable? As a tree-hugging environmentalist and an extremely concerned advocate for sustainability, I do agree with Elon Musk, and I would like to see adding the 4th element to crypto’s unique value proposition: sustainability. What do you think? How would you describe crypto? Is it a currency? Is it a commodity? Is it a type of security? Is it all of the above, depending what utility is imbued into each particular crypto? Do you believe Bitcoin is the “digital gold”? If yes, will it rival and even surpass gold? About inflation. Technological innovation is usually a force to counter inflation. What is your assessment of the likelihood of PROLONGED inflation in the US in the next couple of years or even beyond? And Globally too? Is crypto a safe haven for protecting cash from devaluation caused by inflation? If yes, why, if no, why? I can see the value of using dollar-backed crypto in countries where inflation is out of control, like in Venezuela - folks can bypass the banks and get their money stabilized by crypto. But for Americans, what is the use of having dollar-backed crypto? If traceability, transparency is one of the cornerstones for crypto’s intrinsic value, privacy is at odds with transparency. But some tokens are offering privacy protection, what do you think of that? What do you think of the many varieties of crypto coins, Meme coins, even “shit coins” out there? Peter Thiel was quoted saying in January 2021 that “Crypto is a secret financial weapon of the Chinese government”, then he was in the news issuing his own token and even creating his own exchange, - will you be issuing a Draper Coin and even having your own exchange too? Is it a reasonable prediction that after the crypto market as a whole will flush out all the “junk” coins and unsophisticated speculators, perhaps half a dozen “finalists” coins will be left on the crypto market? Will that lead to some level of stabilization? From an average Joe investor’s perspective, is the best crypto coin yet to come, since technology is evolving, and more smart contracts are being created for more apps, and more sustainable ways of mining coins will be adopted? In addition to all 4 “cornerstones” for crypto I talked about above, do you believe that crypto must be in circulation, must be used in transactions, in order to become viable and competitive with fiat and other traditional currencies? If yes, what is preventing crypto from being used and circulated more widely? Would you agree that even without sufficient circulation, crypto is still a s

Why crypto-currency is volatile? What coins are stores of value? What are the hidden risks, and a lot more. If you would like to stay in the loop, subscribe to our Newsletter If you want to read it as a blog If you want to watch it as a video Crypto, Elon Musk, Tim Draper I will be interviewing Tim Draper on my next podcast series “Interview of the Notables and Influencers”. Tim Draper is a billionaire and Silicon Valley luminary who invested about $20 million in bitcoin in 2017. He is an unwavering believer in crypto through thick and thin. My next podcast, video, and blog post in early June 2021 will feature the entire interview. In this podcast, I’m sharing with you WHY I am going to ask Tim Draper about crypto currencies, blockchain, inflation, Elon Musk, tax risks, crypto's relationship with fiat, and a few of the 60 questions I will be asking in the upcoming interview. For the purpose of sharing my concerns for the average Joe investors, I will share my crypto journey, doubts and insights about crypto's future. If you would like to stay in the loop, subscribe to our Newsletter

A brand needs to be remodeled like a house. Constant realignment to changing environments, audiences, & market. If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video A powerful brand should have vast room for adaptability and growth. To keep running twice as fast to get anywhere, as Lewis Carroll said, it must first know exactly where it wants to go, and how to fuel its run with exhaling the obsolete and inhaling fresh oxygen, constantly. Not only must a power brand always be relevant to its changing and evolving target audience, but it must also lead its target audience, inspire them, learn from them, and enrich their lives. In an ideal situation, the brand and its target audience feed off each other's ideas and energy, somewhat like a rockstar feeding off his/her fans' enthusiasm. A brand is like a house. It needs to be remodeled, repaired, and maintained.A leading and influential brand must be always relevant to its changing and evolving target audience in content, and must learn from, inspire, and enrich their lives. If you would like to stay in the loop, subscribe to our Newsletter

Every brand is unique with an individual purpose. Find out what it is, and then give it away to the world. If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video We last talked about the ultimate macro of branding, by leveraging the Big Bang, to expand yourself rather than shrinking like a black hole. Look deep into DNA, and align your actions with your purposes, the raison d’etre, - the most important reason for someone or something's existence, - staying true to your “brand DNA”. To build a brand is the same as growing a purposeful life. Step by step, line by line, brick by brick, just as a tiny spider spins a tiny bit of thread to build a beautiful web a thousand times more impactful than itself. Brands need to be readjusted, realigned, and reinvented. That’s the only way to be in sync with the ultimate macro AND the extreme micro of the universe, the cradle of life and the final purpose of life. We at 10 Plus Brand are your brand’s partner from birth, during growth, and in transformation. If you would like to stay in the loop, subscribe to our Newsletter

Will it take almost 300 years before women achieve equality & equity? Is women's empowerment make men less powerful? If you would like to stay in the loop, subscribe to our Newsletter To read its edited script To watch it as a video Julie Castro Abrams is the founder, CEO and chair of How Women Lead, a network of 14,000 women. They are top executives, leaders, current and aspiring board members and investors. Julie is also the GP of How Women Invest, an angel investing fund that has invested millions in women owned startups. Recently, Julie was featured on Forbes magazine for her accomplishments on leading How Women Invest. She's also on one of the task forces of California Governor Gavin Newsom, "the first partners" initiatives. The interviewer, Joanne Tan, is personally involved with How Women Lead for over two and a half years, both as a member of the Leadership Committee and through helping aspiring executives to get on corporate boards, with their board bios, LinkedIn profiles and resumes. Joanne describes Julie: "I have come to know Julie really well, and admire her passion, talent, brilliance, leadership, authenticity, and business savviness. All of these are inspiring to me and to lots of women." The tide raises ALL boats. Diversity is the tidal wave. Diversity increases the whole pie for everyone, and everyone stands to benefit. Like it or not, America will be the most diverse country in the world and nobody can turn the tide. For those who don't like to be politically correct all the time, - I get you; but, there is a right way and a wrong way of dealing with diversity. Either you ride the tidal wave, or better, lead the wave, or you are being dragged kicking and screaming and end up being a “loser”, and get drowned by the inevitable. Learn from the true leaders like Julia Abrams, it's not a waste of your time. If you would like to stay in the loop, subscribe to our Newsletter

To hitch onto a greater power in the universe will provide an infinite source for any brand's growth. Why not? If you would like to stay in the loop, subscribe to our Newsletter To read as a blog To watch as a video Universe? Branding? What's the connection? - Everything, or nothing. Six minutes of this podcast might change your life. You won't be disappointed. (Hint: Brand building leverages authenticity, core values, purpose and passion, given and propelled by the life giver and creator of the Universe.) If you would like to stay in the loop, subscribe to our Newsletter

The right and wrong ways to reach out on LinkedIn - learn what they are for your success. If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video Ever receive "salesy" messages on LinkedIn? Bad behaviors can make one lose connections, even account closures. Appropriate, respectful, and effective givers gain influence & connections. What are the pitfalls, and the five recommended behaviors? If you would like to stay in the loop, subscribe to our Newsletter

What are the top 3 causes for startup failures? Why product market fit is vital? What's in Steve Hoffman's new book "Surviving a Startup"? If you would like to stay in the loop, subscribe to our Newsletter To read its edited script To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Does a NDA protect a startup's ideas? Iphone was not Steve Jobs idea, so what was so ingenious of him about Iphone? What are the top 3 reasons for 90% startups' failures? For all the entrepreneurs and business leaders, Steve Hoffman, a serial entrepreneur, angel investor and founder of the Founders' Space in Silicon Valley, has sage advice from this interview - you really do NOT want to start a startup, without hearing this first! If you would like to stay in the loop, subscribe to our Newsletter

Relationship building for couples, friends, family members all depends on principles & practices, described here. If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video What is love? As our Valentine gift to you, may these 10 tips add more love to you and your relationships, to sustain through the pandemic and beyond. This is a three and half minute podcast: "Valentine’s Day Wishes for Couples and the Lonely Hearts". If you would like to stay in the loop, subscribe to our Newsletter

Why these 3 tv commercials during Superbowl 2021 are the best without leveraging celebrities. If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the story sticks afterwards? Hint: It is harder to be simple and focused. More celebrity, more drama, more plots, more actions… are NOT better but worse. If you would like to stay in the loop, subscribe to our Newsletter

How to fix a broken democracy in the US? Other than "rank choice voting", what else? Part 2, Solutions to "7-headed Monsters". If you would like to stay in the loop, subscribe to our Newsletter To read it as a Blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. How to deal with the 7-headed monster behind the Capitol Insurrection? The 2-party system is heading towards a dead end, while parliamentary democracies and the "rank choice voting" are more fair, inclusive and stable than 2-party primaries and general elections in US Democracy. What do you think? Comments please. If you would like to stay in the loop, subscribe to our Newsletter

What are the "Google Core Web Vitals"? What does a website have to do in order to be ranked higher on Google? If you would like to stay in the loop, subscribe to our Newsletter To read the questions only, as a Blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. What does it take for a consumer targeted website to win, in the cut-throat Google Search World of 2021? What are the immediate challenges with running an independent website with a large audience, in a competitive space? If you would like to stay in the loop, subscribe to our Newsletter

The January 6th Capitol Insurrection was decades in the making. Find out the 7 forces behind the seditionists' invasion. If you would like to stay in the loop, subscribe to our Newsletter To read the questions only, as a Blog To watch it as a video The 7 forces behind seditionists' invasion of US Congress were years in the making. In Pt 1, we are listing these causes. Pt 2 will discuss ideas & thoughts for solutions. I try my best not to be partisan, and if it does end up riling anyone, my apology. Individual freedom is upheld only by constant vigilance and understanding about what it takes. Authoritarianism is always a possibility in the US, regardless what party you belong to. If you would like to stay in the loop, subscribe to our Newsletter

Are the social media influencers "real"? What does it take to be an "influencer"? How many followers qualify an influencer? If you would like to stay in the loop, subscribe to our Newsletter To read the questions only, as a Blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Influencer marketing is on top of the food chain of social media marketing. Neal Schaffer, a globally renowned influencer marketing expert and the author of four books on social media, including the latest The Age of Influence, gives cutting edge tips and insights during an interview by Joanne Z. Tan, CEO and branding expert at 10 Plus Brand. As COVID changes working environments, online brand marketing becomes even more crucial in digital transformation. If you would like to stay in the loop, subscribe to our Newsletter

Thanksgiving & Christmas holidays are for family members who vote differently to keep relationships - learn these tips. If you would like to stay in the loop, subscribe to our Newsletter To read the questions only, as a Blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. If your family is like mine, with Democrat and Republican voters, how do we handle partisanship at home during the Thanksgiving and Christmas holidays? I tried 5 tips, and they all worked in having honest debates. If we do not build harmony but discord, both a family and a country will be dysfunctional, and will eventually disintegrate. I hope these tips will protect your family relationships. #WeAreBetterAngels If you would like to stay in the loop, subscribe to our Newsletter

Human nature is social - remote working must be balanced with in-person interactions at home or in-office. If you would like to stay in the loop, subscribe to our Newsletter To read the questions only, as a Blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. The post Coronavirus world is most likely a balance between office working and remote working from home. How much work from home is too much? Bonding is key for a brand, internally and externally. A successful brand not only bonds EXTERNALLY with their followers, buyers, and loyal fans, but also INTERNALLY with employees, management and staff at all levels. If you would like to stay in the loop, subscribe to our Newsletter

Social media does not elevate anyone to be more than who they are. Neither can bots become "real life heroes". If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Anyone can be an influencer, but you first need to have a game plan: what kind of influencer you want to be, whom you want to influence. Do you have a BRAND? If yes, what does it stand for? Call: 1-888-288-4533, or visit our website: www.10PlusBrand.com If you would like to stay in the loop, subscribe to our Newsletter

Covid19 has made digital marketing more relevant on LinkedIn & websites. Why and what to do? If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Tips for brand building and AI digital marketing on LinkedIn and website for B2B professionals, executives, business coaches. If you would like to stay in the loop, subscribe to our Newsletter https://10plusprofile.com/ https://10plusbrand.com/

If you would like to stay in the loop, subscribe to our Newsletter A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. https://10plusprofile.com/ https://10plusbrand.com/ Email: [email protected] Phone: 888-288-4533 This is a Virtual Live Presentation @ Open UP Summit 2020, held in Taiwan on 9/11/2020 Joanne Z. Tan, Founder, CEO, Brand Strategist at 10 Plus Brand, talks about using LinkedIn and website to get more leads, prospects, customers, sales. If you would like to stay in the loop, subscribe to our Newsletter

If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA & vision by the founder & CEO. If you would like to stay in the loop, subscribe to our Newsletter

Less is more - why Google's Super Bowl Ad 2020 has the most storytelling power without special effects or celebrities. If you would like to stay in the loop, subscribe to our Newsletter To read as a blog To watch as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Here are the top 3 best Super Bowl Ads in 2020, based on the criteria of two words: Trust and Competence, in MY opinion, and strictly from the point of helping a business get their business’ unique value propositions across to the hearts and souls of their target audience. Counting down 3 - 2 - 1 to my personal winner: #3: New York Life Insurance's ad; #2: Under Armour's Ad; #1: Google's ad, "Lorreta". If you would like to stay in the loop, subscribe to our Newsletter

Business or personal branding is based on 2 words: trust & competence. The hardest part is earning trust. How? If you would like to stay in the loop, subscribe to our Newsletter To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. How do you amplify your brand messages, straight to the hearts and minds of your target audience, within 30 seconds? Make your brand stand for something, then the top line will lift the bottom line. If you would like to stay in the loop, subscribe to our Newsletter

Competition is a brand's motivation & inspiration, differentiator & collaborator in a synergetic relationship. If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Your brand, your competitors/collaborators: what's ideal and what's practical: in turning competition into synergetic partnership, and in defining unique value propositions and differentiators. If you would like to stay in the loop, subscribe to our Newsletter

Video is both verbal & visual if done well it can multiply the impact of words & stories. How? If you would like to stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Do you prefer reading an article, or watching its video version? How many people prefer watching a video to reading a blog post? Check out my latest podcast on the Power of Visuals to find out more. If you would like to stay in the loop, subscribe to our Newsletter