Episode 25: What do Anthony Bourdain, Nike, Apple, Tesla all have in common?
10PlusBrand · Joanne Tan, CEO, 10 Plus Brand
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Show Notes
The best brands are more than functionality, but multi-dimensional.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
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A brand is its vision, and the vision makes all the difference between Julia Child and Anthony Bourdain in presenting food and cooking, between branding Nike as sneakers instead of a symbol for human aspiration, between a computing machine rather than a brand for excellence called Apple, and between an electric car vs. humankind’s free orbiting vehicle in outer space.
Like Bourdain’s “Parts Unknown”, a successful brand, say Nike, is not just about a pair of sneakers. Other brands like Apple and Tesla do the same: to engage a brand’s target audience to experience, to create memories and affinity with the brand.
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