Work Less, Earn More

Today, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels.We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert. Caitlin does an amazing job of breaking down the benefits of evergreen models compared to traditional launch models, and why they might be a better fit for your business.One of the highlights of our conversation is Caitlin’s insights on positioning offers. She shares some of the most common mistakes entrepreneurs make and how to avoid them. Plus, we talk about how lead generation tactics should evolve as your business grows.Whether you're just starting out or you've been in the game for a while, there are some incredibly valuable tips in this episode that can help you boost your funnel's profitability. So, tune in, take notes, and let’s get started!Listen to the full episode to hear:Learn advanced strategies for attracting and capturing leads to feed into your sales funnel.Discover how to craft compelling webinars and follow-up sequences that convert leads into customers.Understand why evergreen sales funnels can be more profitable and sustainable compared to traditional launch models.Gain insights on how to position your offers effectively, avoid common pitfalls, and adapt lead generation tactics as your business grows.Learn more about Caitlin Bacher:Website: https://caitlinbacher.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll also cover effective marketing tactics—like setting a launch date, daily outreach, and building a robust online presence. Plus, I'll highlight the often-overlooked legal step of registering your business with the state. Tune in for practical, actionable advice on how to streamline your efforts and boost your earnings. Listen to the full episode to hear:Understand exactly what you are selling and pre-sell your product to gauge market interest and generate initial revenue.Establish systems for seamless transactions and organize your business finances to ensure smooth operations.Utilize strategies such as setting a launch date, engaging in daily outreach, and building a strong online presence.Register your business with the state to ensure legal compliance and protection.FREE Resources to Grow Your Online Business:100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which enabled him to travel the world. He talks about his podcast, "The Action Academy," his community, and his best-selling book, all of which have empowered thousands to follow in his footsteps.During our conversation, Brian highlights his 'taking action' philosophy, detailing how he transitioned from corporate America to entrepreneurship. He emphasizes the importance of setting clear, intentional goals and explains how he effectively launched and scaled his businesses. Brian also discusses the value of offering a high ROI to clients and the benefits of networking and building communities.Tune in to discover Brian's strategies for turning passions into profits and achieving financial freedom.Listen to the full episode to hear:Brian's journey from a $20,000-a-month corporate sales job to creating a thriving real estate portfolio and a seven-figure business.Insights into Brian's 'taking action' philosophy and how it helped him transition from corporate America to entrepreneurship.The importance of setting clear, intentional goals and strategies for effectively launching and scaling businesses.The value of offering a high ROI to clients and the benefits of networking and building communities.FREE Resources to Grow Your Online Business:Learn more about Brian: https://www.actionacademypod.com/The 100K Method: https://www.gillianperkins.com/the-100k-method/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, Gabe Cox and I delve into efficient strategies for growing a YouTube channel and generating business leads, all while dedicating just a few hours each week. We tackle the common misconceptions that YouTube is overly time-consuming and too competitive, offering actionable advice for beginners who want to maximize their video marketing efforts. I also share my personal YouTube journey, including insights into leveraging the algorithm, creating engaging content, and balancing work with personal life. We mention additional resources like my free workshop on gaining 1000 subscribers and a detailed funnel breakdown for turning YouTube leads into paying customers.Listen to the full episode to hear:Efficient strategies for growing a YouTube channel with just a few hours of work each week.Debunking misconceptions about YouTube being too time-consuming and competitive.Personal insights on leveraging the YouTube algorithm, creating engaging content, and balancing work with personal life.How YOU can gain your first 1,000 subscribers in just 3 monthsFREE Resources to Grow Your Online Business:3 SECRETS TO REACH 1,000 SUBSCRIBERS AND GET MONETIZED IN JUST 3 MONTHS: https://creatorfasttrack.com/live-workshop-registration100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-trainingWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m being interviewed by Nicole Baker Holleman from Life Coach Baker. We’ll delve into overcoming perfectionism and strategically growing a YouTube channel. I'll share my journey, from launching multiple businesses to falling in love with entrepreneurship and marketing. Discover how I found success on YouTube by decoding the algorithm and consistently delivering high-quality content.I'll also share actionable advice on starting your own YouTube channel, including pre-launch planning, equipment recommendations, and ways to leverage YouTube's various monetization options beyond ads. Learn why intentional content creation and fostering audience engagement are crucial components of building a thriving channel.Listen to the full episode to hear:Strategies for overcoming perfectionism in content creation.Insights into strategically growing a YouTube channel by understanding the algorithm.Practical advice on starting a YouTube channel, including pre-launch planning and equipment recommendations.Exploration of alternative monetization options on YouTube beyond traditional ads.FREE Resources to Grow Your Online Business:3 SECRETS TO REACH 1,000 SUBSCRIBERS AND GET MONETIZED IN JUST 3 MONTHS: https://creatorfasttrack.com/live-workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

What if I told you that there was a little project you could do in, oh... about 4 hours... that could DOUBLE your business's monthly income? Sounds too good to be true, doesn't it? Well, in this episode I’m explaining how you can do just that with my “Double your Sales Email Sequence.” I’ll share detailed insights into this sequence's structure, utilizing seven specific emails to engage leads post-webinar, aiming to convert those who didn't purchase initially. From highlighting the importance of diagnosing the problem to the power of testimonials and the urgency of a last chance email, each step is designed to build trust, provide value, and ultimately, propel sales. Additionally, I offer a free PDF with the actual email content for further guidance and promote a free strategy call for personalized business growth support. My goal with this episode is to equip entrepreneurs with the tools to work less and earn more, by streamlining their sales process through an effective automated email funnel.Listen to the full episode to hear:Learn how a four-hour project could double your monthly business income.Explore the "Double your Sales Email Sequence" and its seven engaging emails.Understand key elements like problem diagnosis, testimonials, and urgency in boosting sales.Access free resources and personalized support to streamline your sales process.FREE Resources to Grow Your Online Business:Double Your Sales Sequence: https://docs.google.com/document/d/1iV-NmAwq31P2S6qRuGNUT--iDPmhQv2127PLlH9yICg/edit#heading=h.su0m48wfxurcGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

As promised, today I'm excited to share with you the webinar strategy that has directly earned me multiple six figures. Let's face it, webinars often get a bad rap... I understand the struggle and I'm here to help. In this episode, I'll teach you how to craft webinars that are engaging, beneficial, and definitely not salesy. I'll break down my four-step framework: Introduce, Educate, Overcome Objections, and Close. By the end of our chat, you'll walk away with a clear action plan on how to create a winning webinar that not only brings in the sales but propels you to six-figure success. Don't miss out – tune in now and let's elevate your webinar game together!Listen to the full episode to hear:Strategies to transform lackluster webinars into engaging and beneficial experiences.A four-step framework for crafting successful webinars: Introduce, Educate, Overcome Objections, and Close.Insights on avoiding the salesy tone and making webinars more effective for generating revenue.Actionable tips for scaling your business through webinar success, aiming for six-figure earnings.FREE Resources to Grow Your Online Business:Want to see my actual webinar slides? There's a video on this page that goes through many of them: https://www.gillianperkins.com/blog/this-webinar-strategy-has-earned-me-multiple-six-figuresWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'll confess something—I really enjoy checking out how other businesses set up their sales funnels. It's like solving a mystery for business enthusiasts! I always say, don't copy, just observe. There's a lot to learn by watching others.Now, let's chat about these automated 100k sales funnels. They're like having a sales team that works round-the-clock without needing breaks. They guide people from browsing to buying, all on their own.Here's the deal: first, you catch people's attention online. Then, you lead them to your website. After that, you persuade them to sign up for a webinar. And voila! That's where the magic happens. You provide value, they make purchases, all thanks to clever emails.And guess what? There's more exciting stuff coming in future episodes. We'll discuss email strategies and dive deep into how these 100k funnels operate. Listen to the full episode to hear:The importance of studying and learning from other businesses' sales funnels without directly copying their strategies.Introduction to automated 100k sales funnels and how they convert online visibility into leads and customers on autopilot.The step-by-step process of a 100k sales funnel, from attracting internet traffic to webinar signups and sales through tailored email sequences.Sneak peek into future episodes, including deeper dives into sales email strategies and an invitation to join the 100k Mastermind program.FREE Resources to Grow Your Online Business:breaking down my $100K funnel blog: https://www.gillianperkins.com/blog/breaking-down-my-100k-funnel100K Breakdown Training: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, Jay Clouse shares his secrets for landing interviews with big internet stars, all while building his brand, Creator Science. He shares his secrets to writing effective cold emails, using social proof, and sending personalized messages. We talk about landing chats with big names like Pat Flynn, Amy Porterfield, and Seth Godin. Plus, we dive into branding and how Jay's products have evolved. Learn how branding and creating a standout product can boost your brand's recognition and growth. Whether you're a content creator or entrepreneur, Jay's tips will level up your interview skills and grow your brand.Listen to the full episode to hear:Jay Clouse reveals his insider tactics for landing interviews with major internet personalities.Learn the power of effective cold emailing, leveraging social proof, and crafting personalized messages.Discover how Jay has scored sit-downs with influential figures like Pat Flynn, Amy Porterfield, and Seth Godin.Gain insights into the importance of branding and creating standout products for brand recognition and business growth.Learn more about Jay:Website: https://creatorscience.comNewsletter: https://creatorscience.com/newsletterPodcast: https://podcast.creatorscience.comWork with Gillian Perkins:The $100K Method podcast series: https://gillianperkins.com/the-100k-methodGet your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation, we explored the importance of consistency, the journey of skill improvement over time, and the strategic use of platforms like YouTube and blogs to secure lasting revenue streams.Lisa graciously offered insights into her content production process, the integral role of her support team, and her tactics for maintaining a steady flow of content across various digital platforms. Packed with practical advice, our discussion is a goldmine for entrepreneurs looking to streamline their content creation process and boost their brand's visibility without sacrificing precious time, all while maintaining family life with kids.Listen to the full episode to hear:Strategies for maintaining balance between content creation and family lifeThe importance of consistency in content productionTips for improving skills over time to enhance content qualityStrategic utilization of platforms like YouTube and blogs for long-term revenueInsights into managing a support team and staying prolific across digital platformsLearn more about Lisa Bass:Website: https://www.farmhouseonboone.com/Podcast: https://www.farmhouseonboone.com/podcastYouTube: https://www.youtube.com/@FarmhouseonBooneWork with Gillian Perkins:The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodLearn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions.I'll walk you through the six main factors driving this trend, from the demanding nature of YouTube work to the struggle of maintaining a healthy work-life balance. Despite challenges such as diminishing passion and profitability, I'll emphasize the enduring relevance of YouTube as a platform for content creation and brand building.Together, we'll uncover actionable strategies for finding success and fulfillment in the evolving landscape of YouTube content creation. Let’s get to it!Listen to the full episode to hear:Insight into why prominent YouTubers like Matt Pat, Tom Scott, and Mattie Hapuya are stepping away from the platform.Understanding the six main reasons behind their decisions, including the demanding nature of YouTube work and the struggle for work-life balance.Highlighting the enduring relevance of YouTube as a platform for content creation and brand building, despite challenges like waning passion and profitability.Practical strategies for thriving in the ever-evolving landscape of YouTube content creation, offering actionable advice for success and fulfillment.FREE Resources to Grow Your Online Business:3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch.We discussed the rationale behind choosing live launches over evergreen ones, citing reasons like higher conversion rates, the infectious excitement live launches generate, and the chance to introduce different segments of my audience to fresh content. I detailed the meticulous preparation phase of the launch, from strategic planning to crafting emails and coordinating events, and ensuring all tech requirements were in place.We also touched upon the significance of creating bonuses tailored to address potential obstacles and objections, along with the importance of testing various tactics to refine launch strategies. As the episode wrapped up, I emphasized the value of testing one aspect per launch to accurately measure its impact, and the invaluable lessons gleaned from each experience, regardless of whether the launch met its goals or not.Listen to the full episode to hear:Strategies for successful online course relaunches, including insights on generating additional revenue.Comparison between live launches and evergreen ones, highlighting reasons such as higher conversion rates and audience engagement.Detailed overview of launch preparation, covering strategic planning, email campaigns, event coordination, and tech setup.Importance of tailored bonuses, testing tactics, and learning from each launch experience for continuous improvement.FREE Resources to Grow Your Online Business:3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business ideation. Throughout the episode, I stress the significance of strategic tool selection for business expansion, advocating for essential elements like email marketing, website development, and active social media engagement. There’s a lot… So let’s get to it!Listen to the full episode to hear:Insights on seizing entrepreneurial opportunities in 2024Strategies for overcoming the scarcity mindset and embracing freedom in businessTips for strategic tool selection and essential elements for business growthFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company.Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all!In our chat, she spills the beans on how to crack the investor funding code, sharing her top tips for crafting a killer pitch and building a business that's set to soar. But that's not all! Lewis also champions the power of perseverance, urging fellow entrepreneurs to hang in there through the highs and lows. Plus, she's all about crowdfunding, making it possible for regular folks like you and me to get in on the startup action.So, get ready for a ride packed with valuable lessons and insider secrets from Kimberly Lewis herself. It's time to level up your entrepreneurial game!Listen to the full episode to hear:Learn how Kimberly Lewis secured over $10 million in investments for Curlmix, from a modest $25K angel investment to a groundbreaking $4.5 million crowdfunding success.Discover valuable tips on crafting a winning pitch and building a business with potential for success, straight from Lewis herself.Understand the importance of persistence in the face of challenges and the transformative power of crowdfunding in democratizing investment opportunities.Gain insights into the journey of an entrepreneur who turned her dream into a thriving business, and find inspiration to take your own entrepreneurial endeavors to the next level.Learn more about Kimberly Lewis:Curlmix: https://curlmix.com/Invest in Curlmix: https://wefunder.com/curlmixWork with Gillian Perkins:My Funnel Breakdown: https://gillianperkins.com/100k-funnel-breakdown-trainingApply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Want to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at https://www.growtheshowlive.com/gillian In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for enhancing sales strategies within this realm. We focused on tackling the unique challenges inherent in podcast growth, particularly the absence of an algorithm for audience building.Throughout our conversation, we explored various strategies, including guest podcasting, leveraging YouTube, and harnessing the power of viral social media content. We emphasized the importance of podcasts having a clear and unique premise and content tailored to their target audience.Additionally, we looked into ways to make money, like selling products and getting sponsorships. These are super important for keeping your podcast growing strong and achieving success. If you're eager to kickstart or expand your podcast in 2024, this episode is for you!Listen to the full episode to hear:Insights on expanding podcast audiences and boosting sales strategiesStrategies for overcoming challenges in podcast growth without relying on algorithmsPractical tips on guest podcasting, leveraging YouTube, and using viral social mediaWays to monetize your podcast through product sales and sponsorshipsLearn more about Kevin:https://growtheshow.com/Virtual podcast strategy event: https://www.growtheshowlive.com/gillian Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real.Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us the power of starting small and listening to what customers want.We dived into the world of subscription models, fresh product delivery, and growth strategies. Anu spilled the beans on engaging with influencers, getting noticed in search engines, and getting press coverage.Anu's story is not just about coffee—it's a lesson in perseverance and smart business tactics that any entrepreneur can learn from.Listen to the full episode to hear:How Anu Menon transitioned from digital marketing to launching Driftaway Coffee.Insights into subscription business models.how Anu validated her business idea through testing with friends and family.Learn more about Anu Menon:Driftaway Coffee: https://driftaway.coffee/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZP

In today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business.We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of referral programs, explaining the difference between them and affiliate marketing. We also chat about how joining forces with other businesses and getting involved in your community can really boost your brand.Throughout our chat, we stress the importance of having a solid plan for marketing, understanding the big picture instead of just trying random things. We also talk about the power of having other people recommend your business. Whether you're running an online store or a local shop, our talk is packed with practical tips to help you spread the word beyond social media.Listen to the full episode to hear:Discover why relying solely on social media for marketing might not be the best approach.Explore 15 alternative marketing strategies beyond social media, from traditional methods to digital techniques.Learn about the power of referral programs and how they differ from affiliate marketing.Gain insights into leveraging community involvement and cross-promotion to effectively market your business.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments.I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. The key takeaway for me is that real joy often comes from the day-to-day efforts and dedication to a goal, rather than just reaching the end.I conclude by highlighting the importance of enjoying the process, doing my best, and finding satisfaction in ongoing personal progress. It's a simple yet powerful message about prioritizing the journey over the obsession with ultimate success.Listen in for my fresh perspective on personal growth, happiness, and the joy of continuous self-improvement.Listen to the full episode to hear:Dive into my entrepreneurial journey and where I did and didn’t find happiness.Learn the concept of assessing progress by reflecting on where you started.Embrace the significance of enjoying the process.Discover how to find true happiness in the ongoing dedication and daily strides towards a goal.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com

In today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how I transitioned from failed advertising attempts to focusing on four key methods: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging. Join me as I unravel the secrets behind each approach, emphasizing quality over quantity and the importance of tapping into existing audiences. I'll also shed light on the power of private advertising and the lasting benefits of SEO. Plus, don't miss out on insights into word-of-mouth marketing and a complimentary training session to scale your course sales, available on my website.Listen to the full episode to hear:Discover my six-year journey in finding effective lead generation strategies, from initial failures to successful methods.Learn about the four primary lead generation approaches: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging.Understand the importance of quality over quantity and leveraging existing audiences for better results.Gain insights into word-of-mouth marketing and access a complimentary training session to scale course sales, available on my website.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'm here to unveil five online gigs that pay real money—no surveys, affiliate marketing, courses, or the like. Join me as I dive deep into the realm of online entrepreneurship, revealing lucrative opportunities that can kickstart your earning journey swiftly and substantially. From the versatile virtual assistant to the creative realms of video editing and motion graphics, I'll guide you through each role, breaking down their income potential and the exciting paths to climbing the ladder of success. But that's not all—stay tuned as I share invaluable tips on securing freelance gigs and the untapped advantages of crafting your own online courses.Listen to the full episode to hear:Discover five high-paying online gigs that don't involve surveys, affiliate marketing, or courses.Gain insights into the income potential and career progression paths for roles such as virtual assistant, marketing/social media assistant, video editor/motion graphic designer, podcast editor/manager, and customer service support assistant/program manager.Learn practical strategies for landing freelance job opportunities in the online marketplace.Uncover the hidden benefits of creating and offering online courses as part of your entrepreneurial journey.FREE Resources to Grow Your Online Business:$100K Funnel Breakdown Training - https://www.gillianperkins.com/btsWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Today, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are absolutely crucial for building an effective and profitable sales funnel.Firstly, let's talk about Incremental Validation. This technique is all about constructing and testing individual components of your funnel to prevent catastrophic failure down the line.Next up is Win-Win Marketing. This strategy focuses on creating value for both parties involved in the transaction, ensuring that everyone comes out ahead. Then there's Perfect Timing Sales. This involves offering your product or service to customers at precisely the moment when they need it most, maximizing your chances of success.Moving on to the fourth technique, Verbatim Messaging. Here, we're talking about selling your product using the exact language that your customers use to express their needs or challenges, creating a stronger connection and resonance. And finally, we can't forget about the importance of an automated Lead Generation System. This is absolutely essential for preventing burnout and ensuring a steady stream of potential customers. I can't stress enough how vital these strategies are, especially within the context of my 100k Mastermind Program. Let's dive in!Listen to the full episode to hear:Explore the ESSENTIAL techniques for building a successful sales funnel.Learn how to avoid common pitfalls that can derail your funnel's effectiveness.Understand the importance of timing and messaging in sales to maximize customer engagement.Gain insights into implementing automation for sustainable lead generation and business GROWTH.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. Breaking down the sales process into three essential steps—attraction, development, and closing—I offer actionable tips on mastering each phase and building trust with your audience. I openly share my own setbacks with initial failed sales systems and how I bounced back, underscoring the importance of resilience on the path to business triumph.This is a packed episode you don't want to miss!Listen to the full episode to hear:How to STOP trading your time for money The importance of a functional sales system for online business profitabilityStrategies for finding profitable products and identifying the RIGHT audiencePractical steps to attract, develop, and close sales, while building audience trustFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity of using sender domain authentication and the importance of maintaining a low spam complaint rate to prevent emails from being diverted to the spam folder.Additionally, we delve into best practices for preserving a positive domain reputation, emphasizing the significance of consistent email dispatches and the ease of configuring necessary changes through ConvertKit. Our discussion also encompasses strategies for enhancing subscriber engagement to mitigate the risk of emails being marked as spam. Don't worry, we'll guide you through all the requirements, ensuring you understand the straightforward action steps you need to take next.Listen to the full episode to hear:Insight into recent changes in email deliverability requirements by major providers like Gmail and YahooUnderstanding the importance of sender domain authentication and maintaining a low spam complaint rateBest practices for preserving a healthy domain reputation and ensuring emails reach the inboxPractical strategies for managing subscriber engagement to prevent emails from being marked as spamFREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com

In today's episode, I’m sharing the third installment of the Business Strategy Basics series. Join me as we delve into the exciting world of finding and captivating your target market. I'll guide you through the process of identifying your audience, reaching them online, and turning them into loyal customers. We'll decode what they want and navigate the digital landscape together. Plus, get ready for some creative strategies like making valuable resources, networking with big names, and using platforms like YouTube to boost your brand's visibility. This episode is packed with practical tips to help you work smarter, earn more, and succeed in business.Listen to the full episode to hear:Discover insider secrets to pinpointing your target market with precision.Unleash the potential of online platforms to connect and convert your audience into paying customers.Dive into the art of crafting valuable resources and networking with industry influencers to elevate your brand.Explore innovative strategies like launching a YouTube channel to boost visibility and turbocharge your entrepreneurial journey.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'll be sharing my journey of navigating the intricate balance between running a $600K online business and homeschooling my five children. It's been a challenging yet rewarding experience. I delve into the idea that work tends to expand to fill the time available, a principle known as Parkinson's Law. However, I've discovered the power of essentialism – the practice of concentrating solely on the crucial tasks for greater efficiency.Throughout the episode, I'll discuss various strategies I've implemented to harmonize my professional and personal life. These range from smartly dividing responsibilities and seeking help when needed to establishing passive income systems. I've also chosen to break away from conventional work schedules, ignoring traditional holidays in favor of a more flexible approach. Ultimately, I'll share my insights on the concept of 100K funnels, which have proven instrumental in generating passive income and maintaining a balance that works for me.Listen to the full episode to hear:Discover how I navigate the intricate balance of managing a successful online business while homeschooling my five children.Delve into the concepts of Parkinson's Law.Explore a variety of practical tactics I've employed in my life to achieve balance between professional and personal responsibilities. Challenge traditional work patterns by embracing flexibility in scheduling.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I lay out seven essential rules for creating a successful business offer. The first rule emphasizes the importance of crafting the offer itself as the initial step in building a solid business foundation. Next, I highlight the significance of meeting existing market demand to ensure a genuine need for your product or service.We’ll further delve into key principles like focusing on delivering a singular, significant result to make your offer stand out. I also discuss strategies for setting your business apart from competitors and explore options such as not necessarily creating the product yourself. Testing the offer before fully launching the business is another crucial aspect, and I guide you through practical approaches for this important step. Lastly, I stress the importance of pricing your offer as a premium product to position your business favorably and maximize profits.Throughout the episode, I share valuable resources and tips for brainstorming, testing, and refining your business ideas. Join me as we navigate the intricacies of crafting a compelling business offer that can elevate your entrepreneurial journey.Listen to the full episode to hear:Learn the crucial first step in building a successful business: crafting a compelling offer.Understand the importance of meeting existing market demand to ensure your product or service fulfills a genuine need.Discover strategies to make your business offer stand out, from delivering a significant result to effective differentiation from competitors.Gain insights into alternative approaches, such as not creating the product yourself, and the importance of testing your offer before fully launching your business.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'm here to reshape the narrative around entrepreneurship. Let's acknowledge the truth – the day-to-day reality of being an entrepreneur can be quite different from the picturesque vision of absolute freedom and control over our lives.I'm not just here to talk; I'm here to share actionable strategies. My goal is to guide you on optimizing your work hours, leading to not only increased earnings but also paving the way for a more fulfilling work-life balance.Picture this journey as a quest for a new perspective on entrepreneurship. We're not just chasing the conventional notions; we're diving into the specifics. By fine-tuning our approach to work, we can unlock a realm where success isn't just measured in numbers but in the quality of our lives.So, are you ready to redefine your entrepreneurial journey? Join me as we navigate the intricacies of entrepreneurship, exploring strategies that bring about real, tangible change.Listen to the full episode to hear:Gain valuable insights into the day-to-day reality of an entrepreneur's life.Discover actionable strategies to effectively optimize your work hours for increased productivity.Explore a new perspective on work-life balance, breaking free from traditional notions.Join a transformative quest to revolutionize your approach to entrepreneurship.FREE Resources to Grow Your Online Business:The 100K Method Podcast Series: https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m interviewing Jenny Hoyos, the YouTube Shorts sensation with over 980 million views. Jenny unravels the secrets to YouTube Shorts success in this riveting conversation.Discover the artistry behind crafting compelling Shorts as Jenny delves into the nuances of finding the perfect story and the game-changing impact of a strong hook. Uncover the strategies she employs to create mesmerizing short videos that captivate audiences from the first frame.But that's not all—Jenny spills the beans on the behind-the-scenes magic by exploring the intricacies of YouTube analytics. Learn how she optimizes for audience retention, unraveling the mystery of keeping viewers hooked from start to finish. Delve into the financial dynamics of YouTube Shorts, gaining insights into the lucrative opportunities within this dynamic platform.Jenny's insights extend beyond the technicalities as she reflects on the power of YouTube as a transformative platform for content creators. Join her in exploring the bedrock of collaboration—trust—and the pivotal role it plays in achieving success in the digital realm. Moreover, Jenny shares her wisdom on the art of revenue diversification, revealing how it can pave the way for triumph on YouTube. This conversation isn't just a discussion; it's a roadmap to conquering YouTube Shorts, brimming with actionable insights and profound revelations. Tune in and elevate your YouTube game to unprecedented heights!Listen to the full episode to hear:Learn the secrets to crafting narratives that resonate and engage viewers right from the start.Discover the significance of a strong hook in capturing audience attention.Uncover Jenny's strategies for creating captivating short videos that leave a lasting impression. Delve into the world of YouTube analytics with Jenny as she discusses the key metrics and techniques for optimizing audience retentionFREE Resources to Grow Your Online Business:Join the Creator Fast Track waitlist: https://gillianperkins.com/cft/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ever wonder how to create a digital course that actually sells? Today, we're breaking down the dos and don'ts for digital course creators. We'll discuss how a well-thought-out sales page can boost engagement and conversion rates, making your course creation process more effective.We'll explore why it's better to focus on specific topics rather than trying to cover everything. It's all about keeping it simple and ensuring your students get the most out of your content. Learning styles matter, right? We'll talk about why tailoring your course content to different learning preferences is essential for maximum understanding and satisfaction. Lastly, we'll cover the often overlooked task of course maintenance. It may not be glamorous, but keeping your course up to date is crucial for sustained success. We'll discuss the why and how. Whether you're a seasoned creator or just starting out, this episode is your guide to creating digital courses that make sense and deliver real value to your students. Listen to the full episode to hear:Learn how aligning course design with a strong sales page boosts engagement and conversion rates.Understand the downsides of creating broad courses and the impact of niche-focused content on student satisfaction.Discover the importance of accommodating different learning styles and tips for personalized course content.Get actionable tips, including setting optimal course length, designing for easy updates, and incorporating live elements for an engaging learning experience.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Today, we're going to dive deep into my 2023 journey, exploring the strategies that proved successful, the ones that didn't quite hit the mark, and those that landed somewhere in between.Throughout this episode, I'll be sharing insights into various aspects, including my approaches to content creation, making effective price adjustments, scaling up content production, the exciting launch of a public affiliate program, and my ambitious experiment with a four-day work week. Join me as I reflect on both the wins and challenges of these endeavors.I can't stress enough the importance of authenticity in the entrepreneurial world. I'll discuss why resisting the comparison trap—whether it's with others or future self-projections—is crucial for long-term success.If you're looking to optimize your own productivity and success strategies, this episode is a must-listen. Join me, Gillian Perkins, on the Work Less, Earn More podcast, and let's navigate the entrepreneurial journey together.Listen to the full episode to hear:Get an insider's perspective as I break down the strategies that defined my 2023Explore the challenges and lessons learned from attempting a four-day work week.Discover why resisting the temptation to compare oneself to others or future self-projections is a key ingredient for sustained success.Gain valuable insights as I candidly share both triumphs and hurdles faced throughout the journey.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, Gabe Cox is interviewing me on how to write emails people want to open and read. We’ll take you on a journey into the realm of email marketing, shedding light on the significance of open rates and the truth behind compelling subject lines. I'll share insights on how your identity as the sender and the history of your interactions can make or break whether your email gets opened. Building genuine relationships with your subscribers through top-notch content is absolutely crucial.When it comes to crafting emails, my focus is on getting straight to the heart of the message and convincing your subscribers why it matters. I strongly advocate for the use of personal stories to add a relatable touch, making your communication feel authentic and less like a sales pitch. Consistency in your emails is a key player in maintaining those reader relationships and building trust over time.In a surprising twist, I'll challenge the common belief that the subject line is everything. Instead, I argue that, as content creators, our real priority should be the substance of the email itself. I firmly believe that meaningful connections with readers stem from the actual content, transcending the initial allure of a catchy subject line. The big takeaway? In the world of email marketing, storytelling, authenticity, and consistent communication are the secrets to forging lasting connections.Listen to the full episode to hear:Join me as I demystify the factors influencing open rates in email marketing.Learn why consistent emailing is more than just frequency.Challenge conventional wisdom with me as we shed light on a truth often overlooked in the world of email marketing.Master the art of crafting compelling messages in your emails.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I sit down with Abbey Ashley, the founder of Virtual Savvy. Today, we're taking a deep dive into the journey of her virtual assistant training business and her advice on what to do if you find yourself caught in a slump.Imagine this: Virtual Savvy experienced a significant surge in growth during the COVID-19 pandemic. However, Abbey decided to pivot, steering the company towards a more compact and contented team.But success isn't all sunshine and rainbows. Abbey opens up about the emotional rollercoaster that accompanies rapid success, addressing both the highs and lows and the impact of past triumphs on present strategies.We'll also discuss a key ingredient in online business – building connections. Abbey emphasizes the importance of forging genuine connections in the digital realm, going beyond mere business transactions.To wrap it up, we'll talk about finding joy in the business journey. Abbey provides insights into adapting to changes in the business landscape and the importance of infusing enjoyment into your growth strategy.Listen to the full episode to hear:Learn how Abbey Ashley successfully guided her virtual assistant training business.Delve into the emotional aspects of rapid success in the business world.Explore the importance of fostering connections in the digital business landscape. Uncover the unique customer journeys and experiences associated with entrepreneurship.More about Abbey Ashley:Check out The Virtual Savvy: www.thevirtualsavvy.comThe Virtual Savvy InstagramFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'll break down the essentials of creating a winning marketing strategy for small businesses, no marketing expertise required. We’ll dive into the straightforward 5W Marketing Strategy, focusing on the 'what', 'who', 'where', 'how', and 'work' aspects to consistently attract customers.Learn crucial steps like choosing the right product, identifying your key audience, deciding on the best visibility platform, and setting SMART marketing goals. I’ll also share expert tips, including social media mastery, Google optimization, results tracking, and maintaining a growth mindset. Whether you're a seasoned entrepreneur or just starting, tune in to "How to Market a Small Business - The Basics" to empower your business with fundamental skills for success.Listen to the full episode to hear:The simple yet powerful 5W Marketing StrategyInsights into crucial decisions like choosing the right productExpert tips on leveraging social media effectivelyValuable advice on maintaining a growth mindset in your small business journeyFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this podcast episode, Gillian Perkins interviews Sarah Noked, an experienced online business manager and the founder of OBM School. They dive into the challenges and rewards of sustaining a business for the long haul. They reveal the strategies for sustaining business growth for over 10 years.Sarah shares her insights on repeatedly launching products, breaking down her process, strategies, and how she tweaks her approach each time. She emphasizes the importance of understanding your business's strengths and weaknesses, advocating for systematic strategies to navigate entrepreneurship. A key takeaway is Sarah's introduction of the SOP (Standard Operating Procedures) kit, a tool that streamlines operations in her business.Join the conversation to discover practical advice and firsthand experiences, as Gillian and Sarah explore the keys to achieving long-term success in the dynamic world of entrepreneurship, providing actionable insights for those aiming to keep their businesses thriving for a decade and beyond.Listen to the full episode to hear:Learn the ins and outs of long-term business success – the ups, downs, and how to make it happen!Get the scoop on Sarah Noked's secrets to launching winning products over and over.Discover how SOP (Standard Operating Procedures) kits can supercharge your business operations.Join Gillian and Sarah for real talk, personal stories, and practical tips to keep your business going strong for over a decade!More About Sarah Noked:Check out OBM School: http://www.obmschool.com/FREE Standard Operating Procedure (SOP) Starter Kit: www.obmschool.com/wlem-sopFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, we're talking about 3 fatal reasons your online course might not be selling and how to fix it. I've figured out three main issues: not enough people checking it out, not having sufficient leads, and the weird situation of having traffic but no sales.But guess what? The fix isn't about turning up the volume or being super pushy. We're keeping it chill and focused on connecting with the right people. Plus, I'll throw in some tips about tailoring your marketing to where your business is at.Let's tackle these issues together. Stick around till the end, and I've got an exclusive invite for you to join my 100K Mastermind Program.Listen to the full episode to hear:Uncover the three primary obstacles hindering the success of your online course sales.Gain practical insights into overcoming common challenges.Explore a unique perspective on boosting sales by focusing on a more relaxed and targeted approach.Understand the significance of tailoring marketing strategies to specific business stages.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this podcast episode, I reflect on three major business mistakes that held me back for years. My first mistake was failing to validate course ideas before creating and launching them. Instead of conducting market research, I would develop courses without knowing if there was a demand. My second mistake was being overly sales-focused during course launches, rather than listening to potential customers. I realized the importance of engaging with prospective buyers and understanding their needs. My third mistake was a lack of leads, as I had minimal visibility, making it challenging to generate income. To address these issues, I announced course ideas for pre-sale, which allowed me to gauge interest quickly and lower prices to attract customers more effectively.Listen to the full episode to hear:Discover the three major business blunders that nearly derailed my entrepreneurial journey.Learn the pitfalls of launching products without market validation and the high cost of being too sales-focused.Find out how a lack of leads can make your business invisible in a crowded market.Uncover the strategies I employed to overcome these mistakes and set my business on a path to success.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Apply for VALIDATE: https://gillianperkins.com/validate-closed-waitlist/Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this podcast episode, we're joined by Maureen Wielansky, a food relationship expert, wellness speaker, and nutritionist, who's also a member of our 100K Mastermind community. If you've ever struggled to balance running your business with creating essential digital products, this discussion is a must-listen. Maureen shares her personal challenges and questions about finding time for digital product development and overcoming scaling obstacles.Join us for a conversation that explores the transformative power of mindset in entrepreneurship. Discover practical tips and expert advice that will help you become the person you need to be to elevate your business.Listen to the full episode to hear:Discover how to find time for digital product creation while managing your business.Gain insights into overcoming common scaling challenges in your entrepreneurial journey.Explore the transformative power of mindset in achieving business growth and personalFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Apply for Validate: https://gillianperkins.com/validate-closed-waitlist/Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ever felt like your million-dollar business idea was already snatched up by someone else? Well, join the club! In this podcast, I unveil the game-changing mindset shift every entrepreneur needs. I'll take you through my journey and share personal anecdotes, like the time I dreamt up a board game only to see it on store shelves later. We'll dive into two versions of this problem: getting scooped on your idea and entering a saturated market.The game-changer? Differentiation. I'll show you how to carve a niche and stand out like a boss. And here's the kicker: the most successful entrepreneurs act fast. So, ditch the "it's been done before" excuse and start making your entrepreneurial dreams a reality. It's time to take action!Listen to the full episode to hear:Overcome the fear that your business idea has already been claimedGain the confidence to chase your entrepreneurial dreamsExplore the two primary challenges confronting aspiring entrepreneursUnderstand why taking swift and determined action is the key to entrepreneurial successFREE Resources to Grow Your Online Business:$100K Funnel Breakdown Training - https://www.gillianperkins.com/btsGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, Gillian is being interviewed by Validate member Jenna Colavito. Jenna is on a mission to create an online course that imparts essential adult life skills. However, the challenge she faces is launching this course to an audience that barely extends beyond her close-knit circle of friends and family.In the world of online education and content creation, building an audience from scratch can be a daunting task. If you've ever found yourself in Jenna's shoes, grappling with the "no audience" dilemma, then this is the episode you won't want to miss. Join Jenna and Gillian as they delve into an insightful conversation, exploring strategies and tactics to help you not only survive but thrive in the world of online course creation, even when your reach feels limited.Listen to the full episode to hear:Proven strategies for audience-building and launching from the ground upUnlocking the secrets to maximizing your success, even with limited reachTapping into the potent force of your passion to drive your project forwardCrafting a blueprint for creating a lasting impact with your wealth of valuable knowledgeFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, we go back to basics and discuss the three fundamental elements every business needs to succeed: People, Product, and Process. People represent your customers, while Product signifies what you offer and its quality. The Process involves your sales strategy to connect People with your Product.When it comes to People, it's crucial to tailor your offering to the right audience, focusing on who you're helping and expanding your visibility to attract more potential customers. For the Product, quality and perceived value matter, but the key is whether it delivers the desired results. Effective positioning and communication also play a significant role.Lastly, the Process, particularly the Sales Process, is the bridge between People and Product. A well-defined system that takes potential customers from awareness to purchase is essential. Listen now to learn how to assess and strengthen each stage of your sales process, prioritizing the weakest link, to ensure your business can make money.Listen to the full episode to hear:The three essential pillars of business successInsights on refining your audience targeting and increasing visibilityThe importance of product quality, delivering results, and effective product positioningThe critical role of a well-defined Sales Process in connecting your people and productFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindGet your online biz started with Startup Society: https://startupsociety.comLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

In this episode, we share a game-changing concept that can significantly boost your income with a simple tweak to your marketing strategy. Picture this: from earning $20,000 annually, you could potentially reach $200,000 or more. The core idea here is that packaging is crucial. Whether you're a digital entrepreneur selling courses, coaching, or informational products, how you package and present your content can significantly influence what customers are willing to pay.For instance, a well-structured course can fetch prices many times higher than an eBook, highlighting the importance of aligning your product format with the results it offers. We also explore a clever strategy where just changing a single word in your offering can dramatically enhance your product's perceived value and income potential. This episode is a must-listen for anyone seeking to maximize their business profits effortlessly.Listen to the full episode to hear:the ONE word that can elevate your product's perceived valuethe significance of packaging in the digital product realmthe key factors in deciding how to package your product effectivelyhow delivering results to your customers can maximize your business earningsFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, we're going to tackle a problem that affects so many of us in the YouTube game – getting views. It's a challenge that can be seriously frustrating, but here's the good news: today, I'll reveal one simple change you can implement right away to directly boost the views on your videos.I’ll also shine a spotlight on a common mistake that most creators overlook, and to be honest, I used to make this very mistake myself! This one error can have a significant negative impact on your channel's views, and you won't want to miss out on this crucial insight when it comes to analyzing your channel's performance. So, stay tuned for some actionable advice that could make all the difference for your YouTube journey.Listen to the full episode to hear:The single mistake that might be holding your channel back from more viewsA straightforward action step you can implement immediately to increase your view countThe crucial significance of making this changeFREE Resources to Grow Your Online Business:Watch my FREE YouTube strategy masterclass, 3 Secrets to Reach 1000 Subscribers and Get Monetized in Just 3 Months at https://gillianperkins.com/monetizeGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m diving into a topic that could make or break your business's marketing strategy: the cost of ineffective taglines. You might not realize it, but the tagline you choose for your company can have a significant impact on your bottom line. Today, we'll explore the common mistakes businesses make when crafting taglines and how these mistakes can slow down sales. I’ll also share some valuable insights and practical tips on how to create taglines that resonate with your audience and boost your brand's profitability. Whether you're a seasoned marketer or a small business owner looking to improve your messaging, stay tuned for some invaluable insights that could save you money and elevate your marketing game!Listen to the full episode to hear:The top tagline mistake to AVOID at all costsThe power of clarity and simplicity when shaping your taglineThe profound impact taglines can have on your business's successFREE Resources to Grow Your Online Business:Get access to the breakdown of my $100K sales funnel: https://gillianperkins.com/btsGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Startup Society (20% off with code YOUTUBE) https://startupsociety.com Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'll be addressing a question from one of our valued Startup Society members, Stacey Beebe. Stacey's dilemma centers on the primary call to action for her website's homepage. Should it guide visitors directly to course information, her ultimate goal, or entice them with a free downloadable resource to collect their contact information for a monthly newsletter? This question is crucial because it's all about directing website traffic effectively.I'll delve into Stacey's two choices: diving into course details or opting for lead generation through free resources. To make an informed decision, Stacey needs to consider the profile of her website visitors and their likely intentions when they land on her homepage. Chances are, they'll explore, scroll, or click around before making a purchase decision. But what we’ll be the best choice so she can nurture these leads over time, building trust and eventually converting them into course buyers?Listen to the full episode to hear:Identifying the most effective call to actionOptimizing your homepage for enhanced sales performanceDiscovering the two key areas on your homepage where visitors are most likely to clickFREE Resources to Grow Your Online Business:Startup Society (20% off with code YOUTUBE) https://startupsociety.com Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Are you struggling to find the time between your work and personal life? Do you often feel like time slips away faster than you can manage? Today, I'm addressing a question from one of our valued members at Startup Society, Maureen Wielansky, who's keen to understand the mindset practices that have driven my business success. Join me as I unveil three fundamental mindset shifts that can significantly impact your life. First and foremost, it's all about discovering your priorities. I'll guide you through the process of pinpointing what truly matters most in your daily life. Then, we'll dive into the art of time blocking your day – a game-changing technique I've personally used to efficiently manage my time. And finally, we'll discuss the incredible power of having the right mindset, because I've learned that anything is easy when you approach it with the correct mindset. So, get ready for some practical insights that have the potential to reshape your work/life balance effectively!Listen to the full episode to hear:3 powerful mindsets to transform your perception of timeThe profound impact of identifying your prioritiesAn in-depth exploration of time blocking and its practical applicationsThe incredible potential unlocked by adopting the right mindsetFREE Resources to Grow Your Online Business:Startup Society (promo code YOUTUBE for 20% off)Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m answering a Startup Society member's question about safeguarding proprietary content from piracy. While stopping piracy completely is tough, there's a silver lining. Most people hesitate to buy from untrustworthy sources, making it unlikely they'll choose these sketchy platforms. Customers value trust in you and your content, and that's your advantage. To protect your work, focus on building trust through your reputation and consider trademarking your product's name and unique terms. This legal step can discourage copycats. Additionally, make piracy harder by not offering direct downloads. Embed your content on your site to make unauthorized copying less convenient.Remember, while piracy is a challenge, customer trust and smart strategies can help preserve the value of your online courses. And for those seeking more insights into building a thriving online business, exploring Startup Society's mentorship and coaching platform could prove highly valuable.Listen to the full episode to hear:Leveraging trust as your advantageKey strategies for safeguarding your contentMethods to make unauthorized copying more challengingFREE Resources to Grow Your Online Business:Startup Society (20% off with code YOUTUBE) https://startupsociety.com/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Are you working on building an audience on YouTube but feeling unsure about where to start? YouTube isn't just a platform for sharing videos; it's a dynamic tool that can pave the way to a steady passive income. By creating valuable content that resonates with your audience, you can build a library of videos that continue to generate income long after they're uploaded. Through ads, sponsorships, affiliate marketing, and other monetization methods, your YouTube channel becomes a virtual asset that works for you around the clock.But before you can dive into all of that, one of the most important YouTube strategies is learning how to turn your viewers into subscribers and keep them coming back for more of your content. We’ll uncover several popular strategies, and I’ll be sharing with you my personal favorite. Let’s get to it!Listen to the full episode to hear:How creating high-quality content can significantly boost your YouTube channelUnderstanding why many viewers don't subscribe upon initial discoveryThe single most impactful element that influences their likelihood to subscribeThree crucial factors that encourage viewers to engage with more than just one of your videosFREE Resources to Grow Your Online Business:Find out how Creator Fast Track can help you get your channel monetized in just 3 months: https://gillianperkins.com/cft/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m sharing the secrets to standing out in today's crowded online world and how to get anyone’s attention to maximize your reach. We live in an "attention economy," where getting noticed is vital for making sales and progress. Rather than adding to the noise, this episode shows you a smarter way. It's all about talking to people about what they care about most: themselves. Dive into how understanding this basic human nature can transform your approach to capturing attention.Unpack easy-to-follow strategies, like creating compelling "story loops," sparking curiosity with questions, and focusing on solving real problems. Learn how aligning your message with your audience's interests not only captures attention but also naturally leads to showcasing how your business can make their lives better. You’ll discover a fresh perspective on winning attention, driving engagement, and growing your business by putting your audience first.Listen to the full episode to hear:Common missteps brands make when vying for attentionThe primary method to reshape your marketing message and engage your audienceIntriguing questions that captivate your readers from the startUnveiling how your business can provide the long-sought solution they needUpcoming Program Enrollment Dates:Creator Fast Track - 9/12/23 - https://gillianperkins.samcart.com/products/creator-fast-track-650$100K Mastermind - 10/2/23 - https://gillianperkins.com/100k-waitlist-apply/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Have you ever wondered how your favorite YouTubers actually make money? In today’s episode, I'm taking you step by step through the process of getting your channel monetized, so you can start earning on YouTube yourself! From the number of subscribers you need to the amount of time people spend watching your videos, I'll break it all down. Additionally, I'll walk you through the latest changes in the eligibility requirements that have come into effect in 2023.However, it's not always smooth sailing – there are some things that might prevent your channel from getting monetized, and we'll talk about those too. And of course, I'll spill the beans on how YouTube compensates creators for their hard work. So if you're ready to learn how to turn your passion into profit on YouTube, this episode is a must-listen!Listen to the full episode to hear:Insights into the YouTube Partner ProgramThe recent updates they've implemented in their requirements this yearEffective strategies for generating income on YouTubeKey pitfalls to steer clear of when seeking channel monetizationFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

In today's episode, you'll uncover the secrets behind crafting a highly effective sales page. Whether you're new to selling online or looking to improve your marketing skills, this episode is packed with practical tips. I’ll break down the process into easy steps, helping you understand your customers' needs, tell a compelling story, and use persuasive techniques. As we delve deeper, you'll gain insights into deciphering your customers' pain points and how these can enrich your sales page. These strategies aren’t just about generating leads but also fostering lasting customer relationships.As a bonus, I’m sharing a free template that you can use to create your own powerful sales page. This template encapsulates the key elements discussed in this episode, serving as a practical guide to simplify and streamline the process. Keep listening if you want to boost your sales and connect with customers!Listen to the full episode to hear:How to identify your target audiences pain points Why telling a compelling story will resonate with potential customersProven techniques for writing persuasive and engaging copyAccess to a free template that simplifies the process of creating an effective sales page FREE Resources to Grow Your Online Business:Download free sales page template: https://gillianperkins.com/nbsp/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins