Work Less, Earn More

Today, we're going to dive deep into my 2023 journey, exploring the strategies that proved successful, the ones that didn't quite hit the mark, and those that landed somewhere in between.Throughout this episode, I'll be sharing insights into various aspects, including my approaches to content creation, making effective price adjustments, scaling up content production, the exciting launch of a public affiliate program, and my ambitious experiment with a four-day work week. Join me as I reflect on both the wins and challenges of these endeavors.I can't stress enough the importance of authenticity in the entrepreneurial world. I'll discuss why resisting the comparison trap—whether it's with others or future self-projections—is crucial for long-term success.If you're looking to optimize your own productivity and success strategies, this episode is a must-listen. Join me, Gillian Perkins, on the Work Less, Earn More podcast, and let's navigate the entrepreneurial journey together.Listen to the full episode to hear:Get an insider's perspective as I break down the strategies that defined my 2023Explore the challenges and lessons learned from attempting a four-day work week.Discover why resisting the temptation to compare oneself to others or future self-projections is a key ingredient for sustained success.Gain valuable insights as I candidly share both triumphs and hurdles faced throughout the journey.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, Gabe Cox is interviewing me on how to write emails people want to open and read. We’ll take you on a journey into the realm of email marketing, shedding light on the significance of open rates and the truth behind compelling subject lines. I'll share insights on how your identity as the sender and the history of your interactions can make or break whether your email gets opened. Building genuine relationships with your subscribers through top-notch content is absolutely crucial.When it comes to crafting emails, my focus is on getting straight to the heart of the message and convincing your subscribers why it matters. I strongly advocate for the use of personal stories to add a relatable touch, making your communication feel authentic and less like a sales pitch. Consistency in your emails is a key player in maintaining those reader relationships and building trust over time.In a surprising twist, I'll challenge the common belief that the subject line is everything. Instead, I argue that, as content creators, our real priority should be the substance of the email itself. I firmly believe that meaningful connections with readers stem from the actual content, transcending the initial allure of a catchy subject line. The big takeaway? In the world of email marketing, storytelling, authenticity, and consistent communication are the secrets to forging lasting connections.Listen to the full episode to hear:Join me as I demystify the factors influencing open rates in email marketing.Learn why consistent emailing is more than just frequency.Challenge conventional wisdom with me as we shed light on a truth often overlooked in the world of email marketing.Master the art of crafting compelling messages in your emails.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I sit down with Abbey Ashley, the founder of Virtual Savvy. Today, we're taking a deep dive into the journey of her virtual assistant training business and her advice on what to do if you find yourself caught in a slump.Imagine this: Virtual Savvy experienced a significant surge in growth during the COVID-19 pandemic. However, Abbey decided to pivot, steering the company towards a more compact and contented team.But success isn't all sunshine and rainbows. Abbey opens up about the emotional rollercoaster that accompanies rapid success, addressing both the highs and lows and the impact of past triumphs on present strategies.We'll also discuss a key ingredient in online business – building connections. Abbey emphasizes the importance of forging genuine connections in the digital realm, going beyond mere business transactions.To wrap it up, we'll talk about finding joy in the business journey. Abbey provides insights into adapting to changes in the business landscape and the importance of infusing enjoyment into your growth strategy.Listen to the full episode to hear:Learn how Abbey Ashley successfully guided her virtual assistant training business.Delve into the emotional aspects of rapid success in the business world.Explore the importance of fostering connections in the digital business landscape. Uncover the unique customer journeys and experiences associated with entrepreneurship.More about Abbey Ashley:Check out The Virtual Savvy: www.thevirtualsavvy.comThe Virtual Savvy InstagramFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'll break down the essentials of creating a winning marketing strategy for small businesses, no marketing expertise required. We’ll dive into the straightforward 5W Marketing Strategy, focusing on the 'what', 'who', 'where', 'how', and 'work' aspects to consistently attract customers.Learn crucial steps like choosing the right product, identifying your key audience, deciding on the best visibility platform, and setting SMART marketing goals. I’ll also share expert tips, including social media mastery, Google optimization, results tracking, and maintaining a growth mindset. Whether you're a seasoned entrepreneur or just starting, tune in to "How to Market a Small Business - The Basics" to empower your business with fundamental skills for success.Listen to the full episode to hear:The simple yet powerful 5W Marketing StrategyInsights into crucial decisions like choosing the right productExpert tips on leveraging social media effectivelyValuable advice on maintaining a growth mindset in your small business journeyFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this podcast episode, Gillian Perkins interviews Sarah Noked, an experienced online business manager and the founder of OBM School. They dive into the challenges and rewards of sustaining a business for the long haul. They reveal the strategies for sustaining business growth for over 10 years.Sarah shares her insights on repeatedly launching products, breaking down her process, strategies, and how she tweaks her approach each time. She emphasizes the importance of understanding your business's strengths and weaknesses, advocating for systematic strategies to navigate entrepreneurship. A key takeaway is Sarah's introduction of the SOP (Standard Operating Procedures) kit, a tool that streamlines operations in her business.Join the conversation to discover practical advice and firsthand experiences, as Gillian and Sarah explore the keys to achieving long-term success in the dynamic world of entrepreneurship, providing actionable insights for those aiming to keep their businesses thriving for a decade and beyond.Listen to the full episode to hear:Learn the ins and outs of long-term business success – the ups, downs, and how to make it happen!Get the scoop on Sarah Noked's secrets to launching winning products over and over.Discover how SOP (Standard Operating Procedures) kits can supercharge your business operations.Join Gillian and Sarah for real talk, personal stories, and practical tips to keep your business going strong for over a decade!More About Sarah Noked:Check out OBM School: http://www.obmschool.com/FREE Standard Operating Procedure (SOP) Starter Kit: www.obmschool.com/wlem-sopFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, we're talking about 3 fatal reasons your online course might not be selling and how to fix it. I've figured out three main issues: not enough people checking it out, not having sufficient leads, and the weird situation of having traffic but no sales.But guess what? The fix isn't about turning up the volume or being super pushy. We're keeping it chill and focused on connecting with the right people. Plus, I'll throw in some tips about tailoring your marketing to where your business is at.Let's tackle these issues together. Stick around till the end, and I've got an exclusive invite for you to join my 100K Mastermind Program.Listen to the full episode to hear:Uncover the three primary obstacles hindering the success of your online course sales.Gain practical insights into overcoming common challenges.Explore a unique perspective on boosting sales by focusing on a more relaxed and targeted approach.Understand the significance of tailoring marketing strategies to specific business stages.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this podcast episode, I reflect on three major business mistakes that held me back for years. My first mistake was failing to validate course ideas before creating and launching them. Instead of conducting market research, I would develop courses without knowing if there was a demand. My second mistake was being overly sales-focused during course launches, rather than listening to potential customers. I realized the importance of engaging with prospective buyers and understanding their needs. My third mistake was a lack of leads, as I had minimal visibility, making it challenging to generate income. To address these issues, I announced course ideas for pre-sale, which allowed me to gauge interest quickly and lower prices to attract customers more effectively.Listen to the full episode to hear:Discover the three major business blunders that nearly derailed my entrepreneurial journey.Learn the pitfalls of launching products without market validation and the high cost of being too sales-focused.Find out how a lack of leads can make your business invisible in a crowded market.Uncover the strategies I employed to overcome these mistakes and set my business on a path to success.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Apply for VALIDATE: https://gillianperkins.com/validate-closed-waitlist/Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this podcast episode, we're joined by Maureen Wielansky, a food relationship expert, wellness speaker, and nutritionist, who's also a member of our 100K Mastermind community. If you've ever struggled to balance running your business with creating essential digital products, this discussion is a must-listen. Maureen shares her personal challenges and questions about finding time for digital product development and overcoming scaling obstacles.Join us for a conversation that explores the transformative power of mindset in entrepreneurship. Discover practical tips and expert advice that will help you become the person you need to be to elevate your business.Listen to the full episode to hear:Discover how to find time for digital product creation while managing your business.Gain insights into overcoming common scaling challenges in your entrepreneurial journey.Explore the transformative power of mindset in achieving business growth and personalFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Apply for Validate: https://gillianperkins.com/validate-closed-waitlist/Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ever felt like your million-dollar business idea was already snatched up by someone else? Well, join the club! In this podcast, I unveil the game-changing mindset shift every entrepreneur needs. I'll take you through my journey and share personal anecdotes, like the time I dreamt up a board game only to see it on store shelves later. We'll dive into two versions of this problem: getting scooped on your idea and entering a saturated market.The game-changer? Differentiation. I'll show you how to carve a niche and stand out like a boss. And here's the kicker: the most successful entrepreneurs act fast. So, ditch the "it's been done before" excuse and start making your entrepreneurial dreams a reality. It's time to take action!Listen to the full episode to hear:Overcome the fear that your business idea has already been claimedGain the confidence to chase your entrepreneurial dreamsExplore the two primary challenges confronting aspiring entrepreneursUnderstand why taking swift and determined action is the key to entrepreneurial successFREE Resources to Grow Your Online Business:$100K Funnel Breakdown Training - https://www.gillianperkins.com/btsGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, Gillian is being interviewed by Validate member Jenna Colavito. Jenna is on a mission to create an online course that imparts essential adult life skills. However, the challenge she faces is launching this course to an audience that barely extends beyond her close-knit circle of friends and family.In the world of online education and content creation, building an audience from scratch can be a daunting task. If you've ever found yourself in Jenna's shoes, grappling with the "no audience" dilemma, then this is the episode you won't want to miss. Join Jenna and Gillian as they delve into an insightful conversation, exploring strategies and tactics to help you not only survive but thrive in the world of online course creation, even when your reach feels limited.Listen to the full episode to hear:Proven strategies for audience-building and launching from the ground upUnlocking the secrets to maximizing your success, even with limited reachTapping into the potent force of your passion to drive your project forwardCrafting a blueprint for creating a lasting impact with your wealth of valuable knowledgeFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, we go back to basics and discuss the three fundamental elements every business needs to succeed: People, Product, and Process. People represent your customers, while Product signifies what you offer and its quality. The Process involves your sales strategy to connect People with your Product.When it comes to People, it's crucial to tailor your offering to the right audience, focusing on who you're helping and expanding your visibility to attract more potential customers. For the Product, quality and perceived value matter, but the key is whether it delivers the desired results. Effective positioning and communication also play a significant role.Lastly, the Process, particularly the Sales Process, is the bridge between People and Product. A well-defined system that takes potential customers from awareness to purchase is essential. Listen now to learn how to assess and strengthen each stage of your sales process, prioritizing the weakest link, to ensure your business can make money.Listen to the full episode to hear:The three essential pillars of business successInsights on refining your audience targeting and increasing visibilityThe importance of product quality, delivering results, and effective product positioningThe critical role of a well-defined Sales Process in connecting your people and productFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindGet your online biz started with Startup Society: https://startupsociety.comLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

In this episode, we share a game-changing concept that can significantly boost your income with a simple tweak to your marketing strategy. Picture this: from earning $20,000 annually, you could potentially reach $200,000 or more. The core idea here is that packaging is crucial. Whether you're a digital entrepreneur selling courses, coaching, or informational products, how you package and present your content can significantly influence what customers are willing to pay.For instance, a well-structured course can fetch prices many times higher than an eBook, highlighting the importance of aligning your product format with the results it offers. We also explore a clever strategy where just changing a single word in your offering can dramatically enhance your product's perceived value and income potential. This episode is a must-listen for anyone seeking to maximize their business profits effortlessly.Listen to the full episode to hear:the ONE word that can elevate your product's perceived valuethe significance of packaging in the digital product realmthe key factors in deciding how to package your product effectivelyhow delivering results to your customers can maximize your business earningsFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, we're going to tackle a problem that affects so many of us in the YouTube game – getting views. It's a challenge that can be seriously frustrating, but here's the good news: today, I'll reveal one simple change you can implement right away to directly boost the views on your videos.I’ll also shine a spotlight on a common mistake that most creators overlook, and to be honest, I used to make this very mistake myself! This one error can have a significant negative impact on your channel's views, and you won't want to miss out on this crucial insight when it comes to analyzing your channel's performance. So, stay tuned for some actionable advice that could make all the difference for your YouTube journey.Listen to the full episode to hear:The single mistake that might be holding your channel back from more viewsA straightforward action step you can implement immediately to increase your view countThe crucial significance of making this changeFREE Resources to Grow Your Online Business:Watch my FREE YouTube strategy masterclass, 3 Secrets to Reach 1000 Subscribers and Get Monetized in Just 3 Months at https://gillianperkins.com/monetizeGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m diving into a topic that could make or break your business's marketing strategy: the cost of ineffective taglines. You might not realize it, but the tagline you choose for your company can have a significant impact on your bottom line. Today, we'll explore the common mistakes businesses make when crafting taglines and how these mistakes can slow down sales. I’ll also share some valuable insights and practical tips on how to create taglines that resonate with your audience and boost your brand's profitability. Whether you're a seasoned marketer or a small business owner looking to improve your messaging, stay tuned for some invaluable insights that could save you money and elevate your marketing game!Listen to the full episode to hear:The top tagline mistake to AVOID at all costsThe power of clarity and simplicity when shaping your taglineThe profound impact taglines can have on your business's successFREE Resources to Grow Your Online Business:Get access to the breakdown of my $100K sales funnel: https://gillianperkins.com/btsGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Startup Society (20% off with code YOUTUBE) https://startupsociety.com Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'll be addressing a question from one of our valued Startup Society members, Stacey Beebe. Stacey's dilemma centers on the primary call to action for her website's homepage. Should it guide visitors directly to course information, her ultimate goal, or entice them with a free downloadable resource to collect their contact information for a monthly newsletter? This question is crucial because it's all about directing website traffic effectively.I'll delve into Stacey's two choices: diving into course details or opting for lead generation through free resources. To make an informed decision, Stacey needs to consider the profile of her website visitors and their likely intentions when they land on her homepage. Chances are, they'll explore, scroll, or click around before making a purchase decision. But what we’ll be the best choice so she can nurture these leads over time, building trust and eventually converting them into course buyers?Listen to the full episode to hear:Identifying the most effective call to actionOptimizing your homepage for enhanced sales performanceDiscovering the two key areas on your homepage where visitors are most likely to clickFREE Resources to Grow Your Online Business:Startup Society (20% off with code YOUTUBE) https://startupsociety.com Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Are you struggling to find the time between your work and personal life? Do you often feel like time slips away faster than you can manage? Today, I'm addressing a question from one of our valued members at Startup Society, Maureen Wielansky, who's keen to understand the mindset practices that have driven my business success. Join me as I unveil three fundamental mindset shifts that can significantly impact your life. First and foremost, it's all about discovering your priorities. I'll guide you through the process of pinpointing what truly matters most in your daily life. Then, we'll dive into the art of time blocking your day – a game-changing technique I've personally used to efficiently manage my time. And finally, we'll discuss the incredible power of having the right mindset, because I've learned that anything is easy when you approach it with the correct mindset. So, get ready for some practical insights that have the potential to reshape your work/life balance effectively!Listen to the full episode to hear:3 powerful mindsets to transform your perception of timeThe profound impact of identifying your prioritiesAn in-depth exploration of time blocking and its practical applicationsThe incredible potential unlocked by adopting the right mindsetFREE Resources to Grow Your Online Business:Startup Society (promo code YOUTUBE for 20% off)Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m answering a Startup Society member's question about safeguarding proprietary content from piracy. While stopping piracy completely is tough, there's a silver lining. Most people hesitate to buy from untrustworthy sources, making it unlikely they'll choose these sketchy platforms. Customers value trust in you and your content, and that's your advantage. To protect your work, focus on building trust through your reputation and consider trademarking your product's name and unique terms. This legal step can discourage copycats. Additionally, make piracy harder by not offering direct downloads. Embed your content on your site to make unauthorized copying less convenient.Remember, while piracy is a challenge, customer trust and smart strategies can help preserve the value of your online courses. And for those seeking more insights into building a thriving online business, exploring Startup Society's mentorship and coaching platform could prove highly valuable.Listen to the full episode to hear:Leveraging trust as your advantageKey strategies for safeguarding your contentMethods to make unauthorized copying more challengingFREE Resources to Grow Your Online Business:Startup Society (20% off with code YOUTUBE) https://startupsociety.com/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Are you working on building an audience on YouTube but feeling unsure about where to start? YouTube isn't just a platform for sharing videos; it's a dynamic tool that can pave the way to a steady passive income. By creating valuable content that resonates with your audience, you can build a library of videos that continue to generate income long after they're uploaded. Through ads, sponsorships, affiliate marketing, and other monetization methods, your YouTube channel becomes a virtual asset that works for you around the clock.But before you can dive into all of that, one of the most important YouTube strategies is learning how to turn your viewers into subscribers and keep them coming back for more of your content. We’ll uncover several popular strategies, and I’ll be sharing with you my personal favorite. Let’s get to it!Listen to the full episode to hear:How creating high-quality content can significantly boost your YouTube channelUnderstanding why many viewers don't subscribe upon initial discoveryThe single most impactful element that influences their likelihood to subscribeThree crucial factors that encourage viewers to engage with more than just one of your videosFREE Resources to Grow Your Online Business:Find out how Creator Fast Track can help you get your channel monetized in just 3 months: https://gillianperkins.com/cft/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m sharing the secrets to standing out in today's crowded online world and how to get anyone’s attention to maximize your reach. We live in an "attention economy," where getting noticed is vital for making sales and progress. Rather than adding to the noise, this episode shows you a smarter way. It's all about talking to people about what they care about most: themselves. Dive into how understanding this basic human nature can transform your approach to capturing attention.Unpack easy-to-follow strategies, like creating compelling "story loops," sparking curiosity with questions, and focusing on solving real problems. Learn how aligning your message with your audience's interests not only captures attention but also naturally leads to showcasing how your business can make their lives better. You’ll discover a fresh perspective on winning attention, driving engagement, and growing your business by putting your audience first.Listen to the full episode to hear:Common missteps brands make when vying for attentionThe primary method to reshape your marketing message and engage your audienceIntriguing questions that captivate your readers from the startUnveiling how your business can provide the long-sought solution they needUpcoming Program Enrollment Dates:Creator Fast Track - 9/12/23 - https://gillianperkins.samcart.com/products/creator-fast-track-650$100K Mastermind - 10/2/23 - https://gillianperkins.com/100k-waitlist-apply/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Have you ever wondered how your favorite YouTubers actually make money? In today’s episode, I'm taking you step by step through the process of getting your channel monetized, so you can start earning on YouTube yourself! From the number of subscribers you need to the amount of time people spend watching your videos, I'll break it all down. Additionally, I'll walk you through the latest changes in the eligibility requirements that have come into effect in 2023.However, it's not always smooth sailing – there are some things that might prevent your channel from getting monetized, and we'll talk about those too. And of course, I'll spill the beans on how YouTube compensates creators for their hard work. So if you're ready to learn how to turn your passion into profit on YouTube, this episode is a must-listen!Listen to the full episode to hear:Insights into the YouTube Partner ProgramThe recent updates they've implemented in their requirements this yearEffective strategies for generating income on YouTubeKey pitfalls to steer clear of when seeking channel monetizationFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

In today's episode, you'll uncover the secrets behind crafting a highly effective sales page. Whether you're new to selling online or looking to improve your marketing skills, this episode is packed with practical tips. I’ll break down the process into easy steps, helping you understand your customers' needs, tell a compelling story, and use persuasive techniques. As we delve deeper, you'll gain insights into deciphering your customers' pain points and how these can enrich your sales page. These strategies aren’t just about generating leads but also fostering lasting customer relationships.As a bonus, I’m sharing a free template that you can use to create your own powerful sales page. This template encapsulates the key elements discussed in this episode, serving as a practical guide to simplify and streamline the process. Keep listening if you want to boost your sales and connect with customers!Listen to the full episode to hear:How to identify your target audiences pain points Why telling a compelling story will resonate with potential customersProven techniques for writing persuasive and engaging copyAccess to a free template that simplifies the process of creating an effective sales page FREE Resources to Grow Your Online Business:Download free sales page template: https://gillianperkins.com/nbsp/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'm taking you behind the scenes of my half-million dollar online business. I'm excited to give you a detailed look at what's happening behind the curtain. One key factor for our success is my amazing team.Our journey to this achievement is a team effort, and my team is at the core of it all. Their dedication, skills, and different strengths are what make our success possible. We've got everything from creative thinkers to detailed planners, and each member brings something special to the table.Throughout this episode, I'll introduce you to each team member and explain what they do. You'll see how all these different roles come together to help us succeed. We'll talk about how we plan things out, come up with new ideas, get things done efficiently, and keep improving.By the end of this episode, you'll get a clear picture of how we work as a team to make our business thrive. Whether you're dreaming of starting your own business or just interested in how teams work, you'll see how important teamwork is.So, join me in celebrating my team's hard work and in learning about the strategies that have helped us succeed. Together, we'll uncover the exciting and rewarding story behind my half-million dollar online business!Listen to the full episode to hear:The 5 core teams powering my business's successHow each team shapes our strategies for growthMeet the amazing team members like never before!Learn about each person's specific role and contributionFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkinsLearn more about team GP:Cortni Loveridge - http://cortniloveridge.com/Gabe Cox - https://redhotmindset.comTiffany Pichardo - https://www.youtube.com/@TheHappyHomeschooler Samantha Harris - Thesamanthaharris.comJenna Moser - jworksvirtualsolutions.comEmily Banks - https://www.emilybankscreative.com

In this episode, we'll cover the basics of bookkeeping for small business owners. If you're a small business owner looking to handle your own bookkeeping but don't know where to start, this episode is perfect for you. I'll show you how to manage your books in just a few minutes each week using simple and free tools. Stay tuned to learn how you can stay on top of your business finances. I also created a free template to help you do just that!Listen to the full episode to hear:How being organized with your bookkeeping can help you save time and work lessWhy being hands-on with your bookkeeping will help you make smarter business decisions What the IRS requires when it comes to bookkeeping for your business FREE and easy bookkeeping template!FREE Resources to Grow Your Online Business:FREE Google Sheets Bookkeeping Template: https://gillianperkins.com/ssbs/Link to YouTube video: https://youtu.be/itpCtsopKTIGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, Becca and I are talking about how you can build your business without using social media. Becca Tracy is the founder of Uncaged Life, and she has been doing this online business thing for over 12 years now. She started her business before social media became as prominent as it is today.We'll cover what strategies are really working today? And here's a spoiler alert: They're the same strategies that have been working for a long time. They are the basics, but they are the strategies that keep yielding results. These are the strategies that enable you to build what I like to call an evergreen lead generation system, so you're not constantly hustling or creating content around the clock to keep up with the algorithm. You don't have to stay constantly plugged into social media. So keep on listening to learn these tried and true methods and how you can build a wildly successful business without having to rely on social media constantly.Listen to the full episode to hear:Becca’s journey with social media through 12 years of business How to not get caught up in the numbers of social media and focus on what really mattersHow she currently manages social media in her business and personal lifeHow to make organic and meaningful connections on InstagramLearn more about Becca:Instagram: @theuncagedlifeFree Facebook community, Uncaged Lifers: facebook.com/groups/UncagedLifersWebsite: theuncagedlife.comFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm being interviewed by Lisa Bass for her podcast, "Simple Farmhouse Life." We discuss the important topic of balancing business and parenting. Lisa asks me about how I determine my priorities and find time to manage my business.During our conversation, we share some honest advice on making things work and maintaining the right mindset to achieve that balance. We also touch upon the role of faith in shaping our priorities and decision-making process for both our business and personal lives.If you're interested in learning more about how to navigate the challenges of balancing business and motherhood, I encourage you to continue listening to gain insights from our discussion.Listen to the full episode to hear:Discover effective strategies for allocating time to your businessMy journey with balancing business and mom lifeWhy you don’t need a large audience when you’re starting outHow my faith affects decision making in my businessLearn more about Lisa:Instagram: @farmhouseonbooneWebsite: https://www.farmhouseonboone.com/welcome-pageYouTube channel: https://www.youtube.com/farmhouseonbooneSimple Farmhouse Life Podcast: https://podcasts.apple.com/us/podcast/simple-farmhouse-life/id1494284839FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, we're shaking things up a bit! I'm being interviewed by the amazing Jo Harris, also known as the Virtual Mama. Jo is a talented copywriter, and in this episode, she's digging into the 100K method. She wants to learn how to use it effectively in her own business and for her clients while writing sales copy.Jo asks some great questions that will help you understand how to implement this method in your own business. We'll explore how to create 100K funnels to generate passive income for your digital course.Stay tuned to gain some valuable insight. It's an episode you won't want to miss!Listen to the full episode to hear:My story of how I started my online business with 0 followersHow the 100K method can help you start and grow your businessMy tips and secrets for how to SUCCESSFULLY market your digital productA special Q&A at the end!Learn more about Jo Harris:Instagram: @thevirtualmamaPodcast: https://businessinhisimage.buzzsprout.com/Free Copywriting Class: https://thevirtualmama.com/freeclass/FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, we’re talking about digital products, like courses, workshops, membership sites, eBooks, and more. You can even create templates or PDFs and sell them on platforms like Etsy or your own website. The possibilities are endless!I'm excited to introduce you to the world of selling digital products. We'll explore what it entails, the overall strategy, and how you can get started in a practical way. I'll guide you through the step-by-step process of creating and launching your own digital products. Along the way, I'll also share plenty of helpful tips because, let's be honest, there are more effective and less effective approaches to this. I want to make sure you achieve great results and maximize your efforts. So, let's dive in and discover how you can achieve success with digital products!Listen to the full episode to hear:The step by step process I recommend for creating and selling digital productsEssential big picture strategy to understand before you start outPractical steps for getting startedTips and tricks that I still use to sell digital products in my business todayFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:VALIDATE: https://gillianperkins.com/validate-closed-waitlist/Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Today's guest is Tom Woods, who has successfully built a digital brand with a massive following. One of the key factors contributing to his success is his fearless expression of opinions, even when they are divisive. People's reactions to him tend to fall into two extremes: they either adore him or strongly disagree with him.Tom Woods is widely known as the host of the immensely popular podcast, the Tom Woods Show. Additionally, he has achieved the distinction of being a New York Times bestselling author with 12 books under his belt. Notable works include the Politically Incorrect Guide to American History and Meltdown.Tom's educational background is equally impressive, having earned a bachelor's degree in history from Harvard University, followed by a PhD from Columbia University. These academic accomplishments further enhance his credibility and expertise in his field.But today, I’m talking to him about how he’s built such a raving fan base, the marketing strategies he’s used to monetize that platform, and his view on the role of the entrepreneur in the economy. Listen to the full episode to hear:Tom’s first entrepreneur venture (it’s not what you think!)His philosophy on content and email marketingHow he built his fan base starting from zeroHis definition and view on economic philosophyFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-planLearn more about Tom Woods:Website: tomwoods.comTwitter: https://twitter.com/thomasewoodsThe Tom Woods Show: https://tomwoods.com/podcasts/Books: https://tomwoods.com/books/Five Paths to An Online Income: https://pathstoincome.com/?fbclid=IwAR0zgJTBCJGpktj54b5uEhilp1-17zssPk5HFYR8qC0yO03WPr980lkZw6YWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today’s episode, I reveal the strategies behind creating a million-follower brand online, regardless of your starting point. Whether you're starting at absolute zero or craving a stronger online presence, this episode will help you discover the fundamental questions to ask when initiating your brand, learn how to establish brand recognition, master the art of obtaining compelling testimonials, and so much more!In an unpredictable world, now is the time to start your personal brand and grow your online presence. What are you waiting for? Let’s get started!Listen to the full episode to hear:6 secrets of a million-follower brandThe pros and cons of a personal vs impersonal brandFundamental questions to ask before starting your brandHow to define your brands UNIQUE personalityHow to QUICKLY establish your authority in your nicheFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business: http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m covering the essential factors for crafting an authentic + PROFITABLE "About" page. Regardless of your business type, industry, or niche, your about page holds immense importance in landing sales on your website. When potential customers consider purchasing a product from your company, they want more than just information about features and benefits. They want to trust your company. That's where your about page comes into play. It acts as a platform for establishing trust and ensuring that your audience is on the same page as you. So, let’s get to work!Listen to the full episode to hear:5 factors you NEED to have on your about pageWhy your about page is your most important page on your websiteHow you can craft your about page to drive more salesA crucial non-writing tip that will make or break your about pageFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode I'm going to be sharing some of the most surprising lessons I learned from launching 100K Mastermind back in March. This two week promotion netted us over $160,000, making it our most successful launch yet. But, to be honest, the results of this launch exceeded my expectations. Listen to this episode to learn why I didn’t expect it to perform so well, and what we did that had a huge impact on our launch revenue.Join us for this episode as we unpack the surprising lessons from my $164,464.40 launch. Gain valuable insights on the power of raising your prices, earning more while promoting less, and leveraging your time, and learn how these lessons can transform your business and lead to unprecedented success.Listen to the full episode to hear:Why second launches tend to be the WORSTThe surprising effect of raising your pricesHow you can earn more even while promoting lessHow to leverage your time to maximize your earnings How to make your next launch your most profitable yetFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm sharing five one-minute habits that have helped me save over 25 hours per week. These small yet effective habits have increased my productivity and helped me make the most out of each day. As a mom of five and a business owner, my life can be overwhelming at times. After the birth of my fifth baby, Ezra, seven months ago, I realized that I needed to find ways to optimize my time and eliminate unnecessary tasks to maintain a healthy work-life balance.These five habits have been life-changing for me, and I'm excited to share them with you.Listen to the full episode to hear:The five biggest time wasters I’ve faced (you might be surprised!)How I’ve overcome those time wastersDetailed explanation of each habit, including why it's effective and how to implement itWhy it’s important to optimize your time (in your business and in life!)Learn more about Gillian:Startup SocietySmall Business 101Get on the waitlist for VALIDATEGet in touch!Instagram: @GillianZPerkinsResources:Get my Online Business 101 course for FREE

In today's episode, I want to share with you how I run my online business in just 20 hours per week, including a breakdown of exactly what I spend my time on, what my schedule looks like, and some of the key things that I don't do in my business that allow me to save a lot of time.We often look at what we’re currently doing and think that this is the only way things can work. It’s hard to think outside the box and to have creative new ideas because we see how things are working together right now.But when I look at my past, I can see that even though I didn’t know it was possible then, there was so much more than I imagined was possible.And that’s why I’m sharing how I run my business in 2023, in 20 hours per week.Listen to the full episode to hear:Why there isn’t as much competition for your online business as you might thinkA breakdown of how I spend my time from least to most (my answers might surprise you!)What tasks are outsourced to free up my time for bigger-picture workWhy I batch tasks like recording the podcast and YouTube videosWhat I don’t do in my business that can save a ton of timeLearn more about Gillian:Startup SocietySmall Business 101Get on the waitlist for VALIDATEGet in touch!Instagram: @GillianZPerkinsResources:How to Write a PROFIT PLAN for Your BusinessFree Profit Plan WorksheetThe Eight Ways to Make Money Online EXPLAINED

It can be really difficult to stay focused on what you need to do to grow your business and profit when you’re constantly getting distracted by shiny new marketing tactics that people are trying to sell you.There’s always going to be a new marketing strategy you could try to grow your business. Some of them might be really useful. Often, these are distractions from the fundamentals you need to do to actually grow your business. Building an online business and generating a lot of profit doesn’t have to be that complicated.In fact, the basics can take you really far as long as you focus on executing those consistently.Today, I’m going to guide you step by step through creating a straightforward plan for building a highly profitable business while working 20 hours per week or less.This is a plan that will not only increase your profits but will also decrease your work hours. It’s a plan to work smarter, not harder. To work less, and profit more.Listen to the full episode to hear:How clarifying the value your business brings to your customers will help you generate more and bigger salesKey questions to help you define your ideal customer’s psychographics and how your product addresses themThe four things you need to generate salesHow to eliminate, systematize, automate, and outsource so you can focus on the activities that really move the needle in your businessLearn more about Gillian:Free Profit Plan WorksheetStartup Society3 Secrets to Reach 1000 SubscribersSmall Business 101Get on the waitlist for VALIDATEGet in touch!Instagram: @GillianZPerkins

If you’re thinking about starting a YouTube channel, you have to know how the algorithm works. And you have to stay on top of how it’s changing.If you don’t keep up with how the algorithm is evolving, you won’t be able to compete, you won’t be able to get your videos to rank or get them into viewers’ suggestions.Today, I’m going to walk you through how the YouTube algorithm is working in 2023 and how you can work with it to get the maximum number of views on your videos and grow you channel as quickly as possible.Listen to the full episode to hear:How the YouTube algorithm has evolved over the yearsThe three things you want viewers to do on your videosThe three algorithms you need to know about Learn more about Gillian:3 Secrets to Reach 1000 SubscribersSmall Business 101Startup SocietyGet on the waitlist for VALIDATEGet in touch!Instagram: @GillianZPerkins

When I Google “best passive income ideas,” the first result is an article from Bankrate.com titled “23 Passive Income Ideas to Help You Make Money in 2023.”But if I keep scrolling through the search results, there are hundreds of similar articles from sites like SoFi, Nerd Wallet, Forbes and on and on and on.As an online business writer, I’ve contributed my fair share to those search results as well. But lately, I’ve been increasingly frustrated by the echo chamber the internet has become.When you make your living as a content creator, it doesn’t take long before you realize that the easiest way to make content that makes money is to repeat what has already been tested by others.And the fact is, most of the people who write these articles about the best ways to make passive income, haven’t actually tested any of them themselves. In short, they don’t know what they’re talking about.Which is why today, I’m recommitting to doing better, to thinking for myself, to saying what I actually think, and to telling the truth even when it might not be what you want to hear.Because the truth is, when it comes to passive income, I actually have tested out a lot of these ideas and a lot of them are just not what they’re cracked up to be.So with that commitment in mind, allow me to share with you what I actually think of those 23 passive income ideas to help you make money in 2023. Listen to the full episode to hear:The truth about two of the top passive income recommendationsThe good and the bad about investing in real estate“Passive” income streams that aren’t actually passive at allInvestment strategies worth considering, and some that probably aren’tWhat really matters when it comes to choosing a passive income strategyLearn more about Gillian:100K Method Podcast Series100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEGet in touch!Instagram: @GillianZPerkinsResources:23 Passive Income Ideas To Help You Make Money In 2023, BankrateDeconstructing My $72,000 Sales Funnel

Listen to your audience!It's some of the most popular marketing advice out there. We're told it's the secret to creating content and products that our audience will eat up, and it sounds logical. Surely the easiest way to make people happy and get their attention in business is to give them what they want.So we survey our email lists, chat with our customers via dm, study our YouTube comments, etc. But there’s a dark side to listening to your audience. And that’s what I’m talking about today.Listen to the full episode to hear:The biggest mistake people make when they listen too closely to their audienceWhy you DO want to listen to your audience when it comes to validating your ideasHow to balance what the market wants and what you’re passionate about so you can make a living doing work you loveLearn more about Gillian:100K Method Podcast Series100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEGet in touch!Instagram: @GillianZPerkins

The market for AI services is hot right now and wide open, but it's not going to stay that way forever.Just like back in the early 2000s when we all got our first cell phones, the world went mobile and millions of millionaires were created as a result,this is the start of a new age of Artificial Intelligence, and this is the time when you can get in on the ground floor and really make the most of this opportunity.ChatGPT is the world's smartest robot, and it is changing the game when it comes to making money online.With this revolutionary free software, you can earn $800 a day or even more with little skill and no startup capital required. All you need to do is take one of these genius ideas that I'm sharing with you today and put it into action, and you'll have yourself a profitable business.Listen to the full episode to hear:How ChatGPT can help you get a freelance writing business off the groundHow to use ChatGPT to break into self-publishingHow to monetize your content with Uscreen and ChatGPTHow to use ChatGPT to make money on YouTubeLearn more about Gillian:100K Method Podcast Series100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEGet in touch!Instagram: @GillianZPerkinsResources:Book BoltUscreenI Found the EASIEST Way to Make Money with ChatGPT

There is a huge opportunity out there with AI right now, but it’s not going to last.More and more people are jumping on the AI bandwagon, and you might be afraid that you are going to be replaced, but that’s not the case, at least not right now.Right now, what will happen is that you’ll be replaced by another human using AI if you are not.So what should you do?ChatGPT is the world’s smartest robot. It is blowing people’s minds with its ability to break information down and make it easy to consume and understand even complex subjects. And it’s completely free.But the big question is, how can we translate the opportunity of ChatGPT’s AI into making money?I found the absolute easiest way to make money with ChatGPT that can make you over $800 a day and you don't even have to code anything.All you need to do is take this idea and put it into action. Listen to the full episode to hear:How ChatGPT can boost your revenue as a freelance marketing email writerHow to use ChatGPT to customize your pitches and onboard new clientsHow ChatGPT can even help you invoice your clientsLearn more about Gillian:100K Method Podcast Series100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

Most small business owners have at least thought about hiring a virtual assistant but it may not always be possible financially. What if I told you there was a way you could have a virtual assistant for free?Someone who is fluent in English, is a good writer, can do research, and has a wide variety of skills. It sounds too good to be true, but it’s a reality with ChatGPT.You might have already heard about it, but ChatGPT is the latest in artificial intelligence and they went from zero to a million users in just five days after they launched back in November 2022. And more and more content creators, business owners, media agencies are using it to automate a lot of tasks.And it’s completely free.I’ve been using ChatGPT to help me run my own business and today, I’m sharing seven different ways you can use it as a free virtual assistant.Listen to the full episode to hear:What makes ChatGPT a useful tool for sales and marketing emailsHow ChatGPT takes the work out of content generation and even client workHow ChatGPT can help you harness AI for your own businessHow ChatGPT helps you level up your skillsLearn more about Gillian:100K Method Podcast Series100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

Today, I’m talking with my friend Dustin Heiner.Both of us run online businesses where we earn income by selling digital products, but we also both invest in real estate.I earn the bulk of my income, both active and passive, through my online business, but Dustin earns the bulk of his income directly through his real estate investments. So we both had a lot to learn from each other!I wanted to bring Dustin on the show because we don’t always talk about what to do with your profits and passive income once you have it and investing in real estate is one way to passively multiply the income from your online business.I had a lot of questions I wanted to get Dustin’s opinion on about how to do this most successfully, how to get started, and especially how to do it in today’s economy.Dustin Heiner is a real estate investing expert and Founder of Master Passive IncomeBeing Successfully Unemployed at 37 years old by investing in real estate rental properties, he is now on a mission to help everyone to quit their job and never have a job again. He also helps his students build a successful real estate investing businesses all over the country.Through his work at Master Passive Income, Dustin Heiner has become one of the leading real estate rental property experts and has helped countless numbers of others to start investing in real estate rental properties.Listen to the full episode to hear:How Dustin turned getting laid off from what was supposed to be a stable job into being “successfully unemployed” through real estate investmentsWhy Dustin doesn’t buy property in hopes it will appreciate value, but for the income it can bring nowHow passive income scales as you purchase additional propertyThe first steps you have to take to get started investing in real estateWhy you might want to invest outside of your own home area Learn more about Dustin Heiner:Master Passive IncomeSuccessfully UnemployedInstagram: @thedustinheinerYouTube: MasterPassiveIncomeMaster Passive Income PodcastFREE Course Text RENTAL to 233777 or go to: https://masterpassiveincome.com/freecourseLearn more about Gillian:100K Method Podcast Series100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

Welcome to the final episode of The 100K Method.I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how.In this episode, you’ll learn about $100K Mastermind, our online business mentorship program, and how we can help you get a $100K Funnel of your own built and earning you passive income within the next three months.Listen to the full episode to hear:What makes the $100K Mastermind different from other funnel-building courses or programsWhat you get with the program and what it costsHow the application process worksThe five phases of the $100K MastermindLearn more about Gillian:100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

In this episode, you’ll learn whether or not the $100K Method would work for you.Because the truth is, it doesn’t work for everybody. Some people and some types of businesses can earn hundreds of thousands of passive income with it, while others wouldn’t be able to use it to earn a dime.Implementing the $100K Method is an intensive process, so I want to make sure that you are completely clear about whether or not it will work for you before you invest your time into implementing it in your business.And for those of you who are interested in joining us for the $100K Mastermind, this episode will help you make sure that’s the right decision before you apply.Listen to the full episode to hear:Who the $100K Method doesn’t work for and whyWhy you really can’t build more than one $100K funnel at a timeWhat you have to let go of to succeed at building your funnelsThe tools we use in the $100K Mastermind to help you overcome challengesLearn more about Gillian:100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

When you use a graphic design software - Adobe Illustrator, Photoshop, Canva, etc - you can change the size of an object by grabbing the little handles on the corner and dragging them, making the object smaller or larger. This is called scaling. To scale an object is to change its size.Businesses can be scaled as well.You might start out as a one person show, doing everything yourself with limited capacity, only able to serve a few clients per month. But by implementing various systems, using software, and building a team of people to help you, you can scale your business by expanding your capacity and increasing your income.Today, you’ll learn about a simple automated email sequence you can create in 8 hours or less that can double your income. This is Work Less, Earn More at its finest.Listen to the full episode to hear:Why webinars are a key piece of the $100K funnelWhy following up with the people who didn’t say yes right away can DOUBLE your salesThe seven emails we send in the 72 hours after the webinar that get people to say yes to your offerTwo email marketing providers that will save you money as your list growsLearn more about Gillian:100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:ConvertKitMailerLite

Online courses have huge earning potential but they can also be massive wastes of time. A lot of people create online courses because they want the upside, but they create the wrong course, or they don’t create the course in the right way, and they end up not making any money.Trust me, I have been there.The first three or four courses that I made were complete flops. But over the past few years, I have created courses that have earned me over two million dollars. Yes, it's wild, and I never thought I would be this successful at creating online courses.Now with years of experience in creating successful courses, we’ve got it down to a science. We have a simple formula that creates predictable results, and today, I’m sharing it with you.Listen to the full episode to hear:Why happy customers aren’t the same as successful customers, and which ones you wantWhy you need to articulate a Primary Tangible Result for your customersWhy you shouldn’t rely on know, like, and trust to sell your courseSix principles for creating a successful, scalable online courseLearn more about Gillian:100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

In this episode, I’m going to be sharing a bit of tough love and helping you honestly answer the question, “Is my course ready to scale to six figures?”Because, in my experience, a course simply not being ready is one of the most common reasons that people fail to reach their passive income goals with it.It’s not that they don’t have a good marketing strategy, understand how funnels work, or have a bad course, it’s just that they haven’t yet set their course up to profit.So today, I’m going to talk about how to set up your course for success before you put tons of time and effort into building a funnel.Listen to the full episode to hear:What you need to validate about your course and whyThe three phases of validationHow to use the validation process to prove demand for six aspects your course needs to be ready to scaleHow a price that’s too low can be as much of a deterrent as a price that’s too highLearn more about Gillian:100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

What would happen to your business if you suddenly were unavailable, if you couldn’t do the things that you typically do to run your business, generate traffic, and generate leads? What would happen if you suddenly had no capacity to show up on social media and share content?That’s exactly what happened to my longtime friend, Tara Wagner.You might think that she would've seen a huge drop off on the number of leads she was generating, the number of sales she was seeing, and even her monthly revenue. But Tara has figured out strategies for sustaining and building her business without social media.Today, Tara is going to share her experience and insights on these strategies.Tara Wagner is a mindset and business coach who helps other service-based business owners work half as much, without giving up revenue or growth. After burning out in her first business in 2008, she had to learn what it takes to build a healthy business in a healthy way. Today, she teaches other entrepreneurs across the globe the mistakes to avoid, the mindsets to master, and the areas to upgrade for more free time and fun in their small business with her program, Breakthrough Boss® Inner Circle. She lives in Las Vegas, NV with her husband and two pups, and spends her weekends catching up with her grown son's travels or geeking out with a new board game.Listen to the full episode to hear:Why you should take a hard look at the amount of time you spend on social media and the number of clients you can actually trace back to itHow Tara uses content, connections, and advertising in her businessWhy Tara recommends getting confident in selling one-to-one before you try to scale up with contentLearn more about Tara Wagner:WebsiteYouTubeReversing Small Business Burnout ChecklistLearn more about Gillian:100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

In this episode, we’re going to cover three unfortunate mistakes most people make when trying to build passive income funnels. Mistakes that don’t just reduce the success of a funnel, they can completely cripple it and stop it from ever generating any revenue at all.Obviously you’ll want to avoid these mistakes but not just because they can cost you potential income. Building a flawed funnel is also a massive waste of time. And while we can always make more money, your time is a non-renewable resource. Time is the one thing you have a fixed amount of and can never get back once it’s spent. So avoiding wasting time needs to be one of our highest priorities with any business strategy decision.My goal for this episode is to bring these potential mistakes to your awareness, because that’s the first step to avoiding or solving any problem.If you haven’t started out yet, knowing what to look for and avoid will help you take a better route. Or, if you’ve already started, but gotten stuck, understanding these mistakes will enable you to diagnose why you aren’t getting the results you want. Specifically, why your funnel isn’t generating tens of thousands of dollars of passive income every month.Listen to the full episode to hear:Two big reasons why you need to validate your idea before you pour your time into building a funnelWhy you need an evergreen lead generation system for your evergreen funnelWhy your funnel needs to sell potential customers on a Primary Tangible ResultLearn more about Gillian:100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

In this episode, we’re going to take a look at evergreen funnels and live launching. These are two different marketing strategies you can use to sell courses online. Both evergreen funnels and live launching can effectively be used to sell hundreds of thousands (even millions!) of dollars for an online course. And to this day, I continue to use both in my business.However, they’re much more effective–and much more profitable–when you use the right one for your situation. And that means choosing the right strategy both for your product and for your personal goals.Listen to the full episode to hear:How a live launching uses discounts or limited availability to incentivize buyersThe potential downsides of using limited-time offers on your productsHow to use evergreen funnels to combine live launching and steady sellingWhy I still use both strategies in my businessWhy evergreen funnels aren’t always effective at getting sales for new businessesLearn more about Gillian:100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

Welcome to the second episode of The 100K Method, a limited podcast series about how to strategically scale your online course to six-figure success. I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how.In this episode, we’re going to jump in a time machine and go way back to 2018, the year I took my business from 0 to $100,000.Listen to the full episode to hear:Where I was at the start of 2018 after two years in businessThe strategies I used to grow my YouTube audience and my email listWhy I hosted live workshops on a variety of topics for the first five months of the yearHow I used content I had already created to support the launch of Startup SocietyThe real numbers that brought me over the 100K markLearn more about Gillian:100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins