Women in Product Marketing

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Connect with Lisa on LinkedIn. Join Lisa on Sharebird. Book Recommendations: Range by David Epstein and Making Movies by Sydney LumetWhat is something you’ve learned lately? Can you tell us about your role, company, and team?Can you tell us a bit about the journey to PMM?Looking back, is there anything that you would have done differently?Can you tell us a bit about stepping into this new VP role - that you stepped into during the pandemic?What are some things you did in the first 30 days in this role?What’s next after pmm” and the pmm career journey. Is it CMO? GM? Other?You’re a mom, and have had both kids while trying to climb the career ladder. What has been the hardest thing about this?Let’s talk about your superpower- platform marketing. What’s unique about platform product marketing? Who are some of your mentors?6. What is the one thing that has been most important growing in your career?How do you network?Who have been your strongest PMM mentors?Why product marketing?

Connect with Diana on LinkedIn or TwitterJoin Diana on Sharebird Where Mary Volunteers: Next Door SolutionsTop 100 PMA ListCheck out Diana's episode on the Product Marketing Experts Podcast hosted by Marcus Andrews. Career Opportunities at Twilio.orgWhat’s something you’ve learned lately?Provide a short description of your company, team and role? Product Marketing for a non-profit arm sounds amazing. How is it different than the for-profit side? How do you categorize what your platform can do in terms of solutions or use cases especially when its a swiss army knife? You have some interesting predictions for PMM in 2021. Can you share those?Who have been your strongest PMM mentors? How do you find a mentor?What is the one thing that has been most important growing in your career?How do you network?Why product marketing? How did you get to where you are?

Connect with Tricia on LinkedIn. Business Insider story: https://www.businessinsider.com/drift-cmo-tricia-gellman-motherhood-infertility-ivf-loss-career-2020-10Newsletter: The Path to CMO 3.0 https://www.drift.com/insider/learn/newsletters/chief-marketing-officer/Podcast: CMO Conversations https://cmopodcast.drift.com/public/13/CMO-Conversations-29272What have you learned lately?Let’s talk about your role at Drift!I’d love to hear more about your path. What was it that helped you make the leap from product marketing?Your career has been a bit like a pendulum, going back and forth between small and large companies. Was that strategic?What do you see as the main pros and cons to both?What do you love about product marketing?You’ve mentioned one of your super powers is go-to-market strategy, how do you approach that?As a woman in a predominantly male field, how have you dealt with sometimes being the only woman in the room? Who have been your strongest PMM mentors? How do you find a mentor? One is the one thing that has been most important growing in your career? How do you network? What’s one thing you wished you had learned early in your career?How can people get in touch with you?

Connect with Laura on LinkedIn.Join Laura on Sharebird.Laura's book recos: Sprint by Jake Knapp or anything written by David & Tom Kelley. What is something you’ve learned lately?Can you tell us about your role, company, and team?Can you tell us about starting out as a Sr. PMM, and getting to where you are today. You also do a lot of startup advising, what’s that like?How are early stage companies different than the bigger companies?Let’s talk about your superpower- design thinking. How does it help you approach product marketing?How do you approach this? Do you have any frameworks you’d recommend for our listeners?How does this relate to how you work with product managers? Does it help you establish credibility, or get involved in the process earlier?As a woman in a predominantly male field (tech), what do you think has been different / harder for you in your career? How have you overcome this?Who are some of your mentors?How do you find a mentor?How do you network?What is the one thing that has been most important growing in your career?Why product marketing?

Connect with Stephanie on Twitter - @syzou.Join Stephanie on Sharebird. What is something you’ve learned lately? Tell me about your current role, team, company. As a woman in a predominantly male field (tech), what do you think has been different / harder for you in your career? How have you overcome this?Let’s talk about your super-power….Product Launches. You recently shared the story on your AMA with Sharebird about one of the hardest launches for the Figma Community. What made it so challenging?I think something a lot of product marketers struggle in their first launches is… how do you know what to do? Do you have any tips on that?We talked about tiering launches in episode 1. Is that something you do? How?How do you think about which type of role to take for product marketing?Who have been your strongest PMM mentors?How do you find a mentor?What is the one thing that has been most important growing in your career?How do you network?Why product marketing?How did you get to where you are?

Connect (don't collect!) with Evelyn on LinkedIn. Join Evelyn on Sharebird. Shop Evelyn's beautiful Jewelry Collection. What’s something you’ve learned lately? Can you tell us about your current role and experience at Shopify? Shopify has been on a rocket-launch path the past few years, would love to hear about how you prioritize what to work onWould love to hear more about Halogen / Saba where you were the 1st product marketer. Can you tell us about your 1st product launch?As a woman in a predominantly male field (tech), what do you think has been different / harder for you in your career? How have you overcome this?Who have been your strongest PMM mentors? How do you find a mentor? One is the one thing that has been most important growing in your career? How do you network? How do you make sure you connect with people so you can share?Why product marketing? How did you get to where you are?

Connect with Hila on LinkedIn.Join Hila on Sharebird. What’s something you’ve learned lately? What is your job title? How can PMMs get closer to their sellers?How can PMMs be more effective at understanding what’s working and what’s not?As a woman in a predominantly male field, what do you think has been different / harder for you in your career? How have you overcome this?Who have been your strongest PMM mentors? How do you find a mentor?What is the one thing that has been most important growing in your career?How do you network?Why product marketing?How can people connect with you?

Connect with Seema on Linkedin. Join Seema on Sharebird. Follow Seema on Twitter.Seema's book recommendation: "Mindset" by Carol DweckWhat is something you’ve learned lately? Can you tell us about your role, company, and team?You switched companies and became the CMO of New Relic during COVID - can you tell us about that? How was the interview process, decision making, and team building while most of us are working from home? As a woman in a predominantly male field, what do you think has been different / harder for you in your rise to CMO? How did you overcome this?You’ve mentioned your passion points / super powers are around messaging and positioning. What’s your approach to this when you start at a new company / have a new buyer? How do you make sure the messaging / positioning works - especially for a difficult to reach segment like engineering? And how do you make sure that this resonates across the entire organization, that they are living and breathing this? Sometimes the message and marketing are as important internally as externally. Can you share a bit about what you’ve done for internal marketing? Who have been your strongest PMM mentors? How do you find a mentor? What is the one thing that has been most important growing in your career? How do you network? How do you make sure you connect with people so you can share? Why product marketing?How can listeners keep in touch with you?

Connect with Katherine on Linkedin. Join Katherine on Sharebird. 1. What have you learned lately?2. Can you tell us a little more about your time at Zendesk and your new role at Slack?3. So you are joining Slack at a really interesting time - you’re expecting! How are your on-boarding and setting up your team for success?4. How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing, in a way that you feel comfortable with?5. What have you found most effective in getting stakeholder aligned on marketing strategy?6. What about for messaging? How do you align on that with multiple stakeholders?7. There’s often this conversation in PMM about generalists vs. specialists. On your team you described the 3 pillars - how do you balance each? And what types of PMMs / marketers are you looking for at each? 8. One is the one thing that has been most important in growing your career? 9. How do you network? 10.How do you make sure you connect with people so you can share learnings / best practices? 11.Who are some of your mentors?12.What is the thing, personally or professionally, that you are proudest of?13. Is there any other advice for you have for women in product marketing?

Connect with Krithika on Linkedin here. Join Krithika on Sharebird! Here you can find past AMA's and podcasts she's been featured in.Stripe is hiring! Check out career opportunities here.Can you tell us a little bit about your role at Stripe?Can you take us through your journey to product marketing?How would you recommend finding a mentor? How did you make the transition from product marketing leader to marketing leader? What was the journeyWhat has changed for you in an organizational sense since Covid? Let's talk about your super powers!Talking about multi-products - How do you influence the product roadmap in this world? I LOVED the advice you gave at a panel we were on around scaling product launches when we were on a panel together - since you, at the time, were managing 100+ launches a year! How do you handle that?What is the one thing that has been most important in growing your career? How do you network? How do you make sure you connect with people so you can share learnings / best practices? Is there any other advice you have for women in product marketing? How can people connect with you?

Connect with Mary on Linkedin here: https://www.linkedin.com/in/maryshirleysheehan/Check out Sharebird here: https://sharebird.com/Explore free PMM resources here: klue.com/mary