Full Stack Product Marketing with Upwork’s Head of Product Marketing, Liza Sperling

Is it better to be a specialist or a jack of all trades? At Upwork, Liza and her growing team of 7 favor the latter. Each of her PMMs is adept at all phases of the product marketing process, whether it’s strategy, positioning, go-to-market, or growth and

Women in Product Marketing · Mary Sheehan, Sharebird