Well-Oiled Operations with Stacy Tuschl

In this episode Stacy talks about creating your irresistible offer. She also explains what she has coming up in October, including a webinar and a brand-new 5 Day Challenge! "The number one mistake that people make..." At minute 1:51 Stacy explains the biggest mistake that people make when creating a digital product. "Most of the entrepreneurs focus on creating a product or service, instead of creating an offer." At 3:50 Stacy discusses the difference between creating an offer and creating a product or service. "Let's talk about offer versus product..." At minute 6:06 Stacy gives examples on how to make your offer more compelling. "We need to go get a sense of urgency." At 7:35 Stacy talks about creating an urgency to help customers make a decision on whether or not they immediately want your product or service. "You could also do bonuses..." At minute 10:53 Stacy goes in depth about bonus offers. She provides several examples and explains why your bonuses need to make sense. "Pricing and packaging is a huge thing that makes or breaks your offer." At minute 14:04 Stacy explains how you can show your value with your pricing strategies. "Coming up..." At minute 15:22 Stacy talks about what she has planned for the month of October. 5 Imperative things to do before creating your next offer Pricing and Packaging A brand new 5 day challenge! The new challenge start on October 30th and runs Monday to Friday. Don't miss Stacy's webinar, "5 step framework to your wildly profitable online business" next week. Join us by going to bit.ly/SBHEwebinar

In this episode Stacy talks in depth about how her most recent launch went and what she's learned from it. She also gives us a sneak peek into what is coming up in October, including a new 5 day challenge. "One of the things I want you to be thinking about..." At minute 2:34 Stacy explains how after two successful launches she thought her third would be easy. However, businesses and teams evolve so fast her and her team ended up with 32 lessons learned from this launch. "We're in a different place." At 4:40 explains how having lessons learned is a good thing. Every time you do something is learning lesson for next time. She further tells us how the only time you can fail is if you quit at something. "Tracking your numbers is crucial." At minute 5:55 Stacy discusses how important it is to track your numbers, not only during the challenge, but before as well. She gives the specifics on what numbers you should be tracking. "The huge decision I ended up doing..." At 10:21 talks about why she decided to launch a DIY program during a launch that was already in progress. She explains the why behind it and how she 'went with her gut' in making the decision. "I think the reason this launch is so successful is the offer." At minute 14:27 Stacy talks about having a great offer. She explains that the key to having a successful launch is having an amazing offer. "What you can expect this entire month." At minute 15:54 Stacy talks about what she has planned for the month of October. 5 Imperative questions to ask yourself to create your offer What makes an irresistible offer A brand new 5 day challenge! The new challenge start on October 30th and runs Monday – Friday. Don't miss Stacy's webinar, "5 Step Framework to Your Wildly Profitable Online Business" on Monday, October 9th. Join us by going to bit.ly/SBHEwebinar. And, don't forget to check out our sponsor this month. FabFitFun is a seasonal subscription box with full-size beauty, fitness, fashion and lifestyle products. It retails for $49.99 but always has a value over $200. Use coupon code "Empire" for $10 off your first box at www.fabfitfun.com

Jillian Leslie, an MBA graduate, is an online two-business entrepreneur. She is the founder of Catch My Party (www.catchmyparty.com) and MiloTree (www.milotree.com). Catch My Party is the largest party idea site on the web. MiloTree helps businesses grow their social media followers and email lists from popups. Today, she talks with Stacy about running two businesses and how she made her two brands explode. She shares her insights and experiences of her success. Jillian talks with Stacy about being an entrepreneur of two businesses. She explains how she got started, her struggles and her successes with both businesses and how she built her empire. Some highlights include: "Initially we thought we'll monetize via ads…" At 3:06, Jillian explains how she learned to monetize the traffic on her first business site, Catch My Party. "Brands reached out to us." At minute 4:09, Jillian discusses how she made her businesses stand out to get brands to contact her to work together. "Think of yourself as an influencer.." at 6:40, Jillian talks about having confidence in yourself. "This isn't working…what are some other things to make your brand explode." At minute 10:00, Jillian tells Stacy how she made her business grow through popups. "This is working for us, chances are it will work for others." At minute 11:50, Jillian explains how she took the popup and created a separate business. "It's a little bit like having a child." At minute 17:00, Jillian talks about when she felt comfortable enough with her first business to dive deep into her second. "What we do is we listen, and we ask." Starting at 19:40, Jillian discusses the struggles along the path of entrepreneurship. "We eat our own dog food.." at minute 22:40, Jillian shares how her two businesses, Catch My Party and MiloTree, work together. Don't forget to check out our sponsor this month. FabFitFun is a seasonal subscription box with full-size beauty, fitness, fashion and lifestyle products. It retails for $49.99 but always has a value over $200. Use coupon code "Empire" for $10 off your first box at www.fabfitfun.com.

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Thank you for joining us! Today we are wrapping up my Five Day Challenge with a Q&A session. If you are yet to look at it, go and check out the last five episodes, where we really dug in deep to teach you how you plan, create and then actually go ahead and launch, in a ninety day period, whether you're launching a business or a product. Even if you missed the challenge, stick around, as I'm going live on my Facebook Page and I'll be answering everybody's questions about how to do this launch thing, so listen in carefully, because I know that you're really going to get so much out of it! I'm super excited about today, because when we are doing our launch Q&A's, these are usually our big days, with lots of questions. People also know that when I do a Q&A after one of my challenges, I also do my giveaways. Today, I have a really fun prize, from my Dance Studios, as well as some other really cool things and I'm going to spin the wheel every five minutes and then I'll be picking a winner from the people who have either posted their questions or have been engaging with me inside of She's Building Her Empire Facebook Community, so join me on the show today and see if you're a winner! Show highlights: "So some of the cool prizes, I'll tell you what people can be winning..." From minute 3:13, Stacy explains what the really cool prizes are, that you could be winning today. "What's the best way to hold on to that expert status, while moving into a national space in online?" At minute 4:35, Lyn asks Stacy her question about how to make her business really explode in the online space. "It might make sense for them to feed into a DIY Program." At minute 5:44, Stacy explains the sense behind creating a DIY Program, for some people. "I have two directions I can go." At minute 6:04, Stacy deals with Amanda's question about deciding which direction she should opt for- passion, or money. "I realized that there's a lot of time and my Friday Challenge could be pricey and I'm not sure that I have a following yet." From minute 8:18, Stacy answers Heather Lee's question, by explaining how she could be overwhelming people and possibly causing them to want to drop out. "Do I have to offer a one to one at all, during this process?" From minute 10:40, Stacy answers Alicia's question and she also explains why she would not do a Thirty Day Challenge. "What if I'm doing market research for a course I'm interested in doing, putting out questions and polls, but not getting great feedback. Do I create the course anyway, or do I continue to ask questions until I find a specific topic that gets great feedback?" From minute 13:58, Stacy addresses April's really good question. How do I justify for the launch if it's just to fill in a few slots of private calls per month, not Premium priced programming?" From minute 15:13, Stacy answers Karen's question about whether or not it's worth going through the whole launch phase and she also explains what she would have done to build up excitement, in Karen's situation. "Do you suggest that we focus on one platform to promote?" at minute 19:47, Stacy answers Michelle's question by explaining that it would depend on how much you would be able to handle without over exhausting yourself. "How do I find people?" At minute 20:43, Jessica, who is brand new and starting from scratch, asks her question about where the people are to be found and Stacy explains some of the fundamentals of networking and also, the potential pitfalls of free groups. "How do I decide which to launch first? Do I do market research in all of that?" From minute 22:51, Stacy answers Audra's question, advising her to do the proper market research, as she has a number of different businesses. "Where were you six months ago?" From minute 25:50, Stacy addresses Dawn's question, by looking back at where she was a year ago before she'd discovered the world of launching, as compared with where she is, today. She also explains what she will be focusing on for the next six months. She encourages Dawn to keep on going! "I'm having trouble telling people what I am, or do, on Facebook Live." From minute 28:00. Stacy advises Lindsay as to how to refer to herself and what it is that she's doing, on Facebook Live. "Do we need a copyright on materials?" At minute 30:06, Stacy answers the question about using copyright on materials and she explains how she deals with protecting her own brand. "Tomorrow, Thursday, I'm doing another Encore- call it a Webinar..." From minute 33:15, Stacy explains about the private, live Encore 'Webinar' that she will be doing inside her Facebook Live Group, tomorrow. (Not on her Fan Page.) Fabfitfun.com: - If you use the coupon code: Empire,

Welcome to Day 5 of our 5 Day Launch Challenge! We're talking about 3 deadly launch mistakes that you want to avoid! The whole point of launching is to be as successful as possible, so today we are talking about some of the mistakes that many people make when they launch. The 3 Deadly Mistakes of a Product Launch: 1. Jumping Into a Launch - Sometimes it is tempting to just jump into your product launch! You can easily have unrealistic sales projections, which will make it worse on you when it doesn't meet your expectations. 2. The 6 Figure Illusion - we think that achieving 6 figures in a launch is common place, and it's not actually all that easy to hit that number. Someone having a 6 figure launch has probably launched products multiple times. Don't give up after your first launch. Keep working on it and launching time after time. 3. Overconfidence - there is a fine line between being confident and being too confident. A launch isn't easy and it's not easy to hit big numbers. There is so much work behind the scenes, and personally, I have prepped for about 4 weeks before I launched. Have a strategy to make sure all your time is going into planning your launch. Showing up and being consistent will give you the confidence you need to sell out your program. Setting realistic goals, that are also ambitious is a good idea! It's all a numbers game! Listen to the episode to hear the case studies of actual clients that I've worked with. Today's action item to answer these 3 questions in the Facebook group: What are you going to do to avoid the costly launch mistakes? Would you be willing to invest time and money in a system to walk you through launch? What is the important to having accountability to keep your launch on track? Post your answers in the FB group and tag it #launchedin90 The Profit Mastermind - Launched in 90 Days Doors are Open! - it's a group of 20 women with weekly like calls for 90 days. There's lots of training videos and a private FB group just for us! There are 3 phases to creating a product and this plan covers all of them!

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Welcome back to the Launched in 90 Challenge! Today is Day 4 of our 5 Day Challenge, and we are going to be chatting it up on Facebook Live about actually launching your product. Thanks to our diverse digital media outlets, putting your product out there is easier than ever before. That doesn't mean that product launches won't take your time, your focus, and a little investment. I'm going to share my best tools for product launches, as well as give you all the info on my own products and services coming to you soon! Stay tuned for the Product Mastermind Opening at the conclusion of our 5 Day Challenge. For now, I'll be over on Facebook Live answering questions and generating value for you, so that you have all the tools you need to launch your product. Join the conversation, get excited, and get ready to share your product with the world. Show highlights: Get excited to launch your product. Do expensive products lead to high customer commitment? 4 Strategies you can use to launch your product. I dig into all your questions about Challenge Weeks, Webinars, and Video Series. Being strategic with Facebook Live. Turning your local business into an online business. Launch to help you get authority and build your audience. What do invest in your product launch? Defining the "Mastermind." Links: Thanks for using the #Launchedin90 hashtag! Keep your comments in the Facebook page coming! LIKE the Facebook Fan Page https://www.facebook.com/shesbuildingherempirecommunity/

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Welcome back, everyone! We have made it to Day 3 of the 5 Day Launched in 90 Challenge. Challenge weeks are our biggest listen weeks, and I am so excited to bring you info-packed episodes as well as a Q&A on Facebook Live. If you haven't yet, make sure you go to the Facebook Fan Page to join the conversation. Today, we talk all about the kinds of products your audience will love. How do you reach your audience with your unique skills, service, or expertise? What is the deal with Freebies, Bonuses, and subscriptions? Is your product even the right one for you? I'll be answering those questions and more as we dig in our heels and get you to the place your Online Business was always meant to be! More in this episode! Making sure that your Product will sell today. Riding the line between Over-delivering and Overwhelming. Learn from Rachel's social media story. Pick your one big, bold promise. Get your Day 3 Assignment! Generating your timeline for transformation. Making the most of your Bonuses. Our Facebook Live Q&A Digging into DIYs, Freebies, and the things audiences LOVE. Get yourself a system so that you have the time to do it all! Make the most of the market research. Thanks for using the #Launchedin90 hashtag! Keep your comments in the Facebook page coming! LIKE the Facebook Fan Page https://www.facebook.com/shesbuildingherempirecommunity/

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Today is Day 2 of our 5 Day Launch in 90 Days Challenge. If you missed Day 1, please go back and listen to that show. We're going to start with some Q and A and then cover today's topic. Q and A: Should you focus on growing your email list or launching first? Part of the launch strategy is email list building. Grow your list in the pre-launch stage of your course. Do we need to do FB ads if we haven't launched a product yet? Only do FB ads when you have a call to action. So if you want to give something away to build your list, that's great. Do you have to go into debt to launch a course? You will either spend your time or your money your launch. So you can spend your money to save yourself time, or you can save your money and spend your time. You have to spend one or the other. How much time will a launch take from your family? If you designate a certain amount of hours per day to your launch, it won't take any longer than your normal work day. Yesterday we talked about your fears and your goals. Today is all about your "perfect person". We want to start the process by looking at yourself first. You want to teach you, where you were 2 years ago. You need to be far enough ahead in your journey to be confident helping people who are where you were 2 years ago. What is the problem your perfect person thinks they have? If you were to take away their pain and problems, then what would their perfect world look like? How do you get them to their perfect world? Post your homework in the FB group and share your answers with the group.

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Today we're kicking off our 5-Day Challenge. You can still register for the challenge and join the 1000 who have already joined via our Facebook group. The challenge covers how you can plan, create, and launch your first, or next, digital product in the next 90 days. Don't be too realistic about your launch; I want you to dream BIG! I'm giving you everything you need to have a successful launch in 90 days! Join me! What you'll hear in this episode: Why the 5-Day Challenge is all "meat content" and no "fluff"! Day 1: Your Vision What are your fears? Write them down on paper! How much income do you want to bring in through this launch? How will this launch help you positively impact your audience on a larger scale? List 3 ways your launch will help you become the authority in your industry Questions and answers from the Facebook group about the following: Why people WILL pay for your product Why you have to invest in certain things that are your weaknesses Why you should NOT do a free beta launch Why being "stuck" makes you bigger and better for next time Why you must realize that launch 2, 3, or 4 may be better than the first time How to confront the dilemma of a membership site vs. self-study courses Resources: You're a Badass by Jen Sincero

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Today's show covers Five Things to make sure you're not avoiding if you want a business that supports your family. Your business is not just about making an impact and providing an income. We all know that it needs to support your family and life. Let's jump into our topic together! Show Highlights: The Five Things NOT to avoid: The "one to many" business model: Don't just trade time for dollars. Know that it will probably start with one to one. List building: #1—THE first step in creating the "one to many" business model! How am I growing my list TODAY? The sales funnel: There is no point in list-building if your LEADS don't lead to something! Systems and automation: This will free up a lot of time, improve your professionalism, and streamline your sales. Adding multiple businesses is only possible with systems, automation, and a good team. For the type-A entrepreneur, there is nothing worse than feeling bored and unmotivated. Get end results, no matter who you're serving: Your business depends on transformational results for your clients. Focus on your customer and prepare for phenomenal testimonials and case studies. Ready to launch your own product? Come and join the Launched in 90 challenge. I start 9/11 and it's new and better than ever. It's been re-vamped, so even if you joined the last one, you can benefit from this one too! I look forward to seeing what you can launch in the next 90 days! Links: bit.ly/launchedin90challenge

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Today, I am excited to bring to you a live Q&A all about Product Development. One of the greatest benefits of our online community is that we can share our experiences and inspire one another to start something amazing. You have an idea, but together we can get you to a product. Your people will love it, and they will love helping you reach your goals on the road to success. It's never too late to start something, so why not start here? This week and next, I will also be posting interviews with experts on my Facebook fan page. These experts will inspire you with their digital marketing mastery, and easy to apply tools that you can use in your own business. Make sure to post your questions in the comments, and stay connected as we begin the "Launched in 90 Challenge" this September! Show highlights: You want to create a product that you already How you can go from idea to product. You don't always have to spend money to make money. The inherent dangers of comparison. It's never too late to launch your own business. Launched in 90 Challenge starts in September. Links: Get on board with the Launched in 90 Challenge! bit.ly/launchedin90challenge Don't forget to join and comment on the Facebook Group. https://www.facebook.com/stacytuschl

Today we continue our August series about creating digital training products. Next week, we wrap up the series with a Live Q and A. Today we're talking about the 5 Steps to Creating Your First or Next Digital Product. Assessing Your Expertise - most entrepreneurs have multiple areas of expertise, so it's important to narrow down your focus to the things that people already coming to you for. This will make it easier to sell the course. You also can get feedback from others to find out what we are really good about. Market Research - check out what your competition is doing. It's important that you know what other people are doing in their email funnels, their membership sites, etc. You want to be better, not just cheaper. Pricing and Packaging - price your product too low and people will think you aren't at the level they need from an expert. The flip side is to price your product too high - don't price yourself out of the market. Either end of the spectrum can be devastating to your business. Either be in the fair market value range or go with premium pricing. Beta testing - everyone should beta test before you launch to the public. You will gain so much information from the beta test and it will help you tweak your course. Then you can relaunch at a higher price point after beta testing. Do not do a beta test for free. Do not feel guilty about charging for your beta test. You don't want opinions from people who have not paid for your product. Having them pay for beta testing makes your testers invested in your product. Get some testimonials and re-launch - make the tweaks from the beta testing results and then you can charge a higher price point. Keep a file of screenshots of any compliments you get from your users/clients. How to Plan, Create and Launch Your Digital Product in 90 Days is a challenge that will be open soon and you can jump in and join us to get your course launched. In the meantime, you can grab the Ace Framework that shows you how your social media can be used to turn your leads into sales. You can get access to that at bit.ly/aceframework Sept 11-15 is a week of daily FB lives again to get the challenge started. So please join us, even if you went through the last challenge!

Last week I was in Laguna Beach, California, with my Mastermind, where I go every ninety days. It's a really great way to refresh and recharge and it was exactly what I needed, so I'm really excited to be back today! Today, we're talking about creating a Product Suite that will increase your customer's lifetime value. What is a Product Suite? It's that customer journey. A few years ago, before I had a digital product, I went to a Brendan Burchard Event and there they taught us to charge what you're worth and not to undervalue yourself. I totally agree, but I also think we have to be realistic here and realize that people won't just jump into a two thousand, a four thousand, or a ten thousand dollar product after they find you for the first time. It's a lot easier to convert when you have a customer journey. Today I want to share with you something that I have done, since then. I've come out with a customer journey with a couple of things that we're going to talk about today. Listen in to find out what it's all about. Show highlights: "So, first of all, you have to have free content." From minute 2:11, Stacy explains the necessity for having something completely free in your Product Suite, that would be worth paying for. "After the free offer, a really great place to start is an Introductory Offer." From minute 2:47, Stacy explains that an Introductory Offer could be worth anywhere between $7 and $97. It's a great way to sample your products, or what you're like to work with, before they may jump into a huge $10 000 program, or whatever you have to offer. "After Introductory, I would head towards more of an intermediate type of offering." From minute 3:14, Stacy explains that an intermediate type of offering would be anywhere from $197 to $997. There's a huge range, here, but your own range needs to make sense. "After that is the Premium Offer." From minute 3:46, Stacy explains that the Premium Offer would be anywhere from $1997 to $5000, or even $10 000. "And then the Exclusive Offer is this high priced, high ticket offer." From minute 3:59, Stacy explains the value of this Exclusive Offer. The price point on this could be $10 000 to $100 000. "You want to start with the end in mind." From minute 4:43, Stacy explains that you shouldn't start with the freebie, or it may not lead to the Introductory and then you may have just a random product that doesn't really make sense. "I have had, in my head, my Exclusive Offer, for a long time." From minute 5:06, Stacy explains how to create an Exclusive Offer. She's always wanted to post her own Mastermind, and so she knows that all her offers will lead in that direction. It won't be something for the masses. It will be something much smaller and more intimate, so you only want the select group that will accept your price point. You need to be thinking about where you're heading and where you'll be taking those people- and what's the biggest ticket price that you could possibly have. "After we have that Exclusive Offer, I want to know what is your Premium Offer?" From minute 6:42, Stacy uses herself as an example, to show what you can do as a Premium Offer. "So the Premium Offer leads very nicely into the Year Long Offer." From minute 7:18, Stacy explains that you need to make sure that your Premium Offer leads very nicely into the Year Long Offer and that yours makes sense to do that. You want to continue that customer journey and continue increasing the lifetime value of that customer. "Then the next point is the Intermediate Offer." From minute 7:58, Stacy explains that for her, the Intermediate Offer is more of a DIY online course. You don't have to have three different products or digital programs. It could be three different levels, where one is a DIY, one is a Group Coaching Program and one is a smaller, intimate Mastermind and it's still one product. "Tripwire isn't a word you would use internally." From minute 8:59, Stacy explains about the Introductory Offer and she cautions you about using the word 'tripwire' when talking to your customers. She also explains about using the stuff that you already have, to create this. "Let's go from free all the way up to exclusive and let's decide does this really lead from one to another." From minute 11:40, Stacy talks about making sure that your one product leads to the next one. Does your freebie make someone want to buy your introductory offer? And does that offer make them want to work with you more? Is everything in alignment and does it feel like it should if you're on a customer journey? Think about the one person who really wants to continue to work with you. Think about how you can serve them and keep them wanting to come back. Links: Go to bit.ly/Aceframework to get Stacy's Ace Framework, completely free. Stacy is doing another Challenge in a couple of weeks, so stick with her to check it out!

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. I'm heading out to James Wedmore's Mastermind this week, so I'm really excited, as this is always something that I really look forward to. I go on a trip like this every ninety days and it really helps me to sit back and take in the big picture. This particular Mastermind has helped me to have a truly big breakthrough and so, next week I will be talking about my own Mastermind that I will be hosting, along with a few other female entrepreneurs, next year. I will also be talking about product development, or your product suite next week and I'm really going to dive in deep, so make sure to listen in. Today, we're talking about assessing your product and really making sure that it is something that you should be putting out there and that it really is something that people are actually going to want. Listen in, as I'm going to explain five things to you now, that you really need to know before you create your product, to make sure that you create it the right way. Show highlights: "So, first of all, it is stay in your lane." From minute 2:10, Stacy explains what she means, when she talks about staying in your lane. If there's something that you're really good at, there's really no reason not to be doing it online. "Number two- Speak to the old you." From minute 3:31, Stacy explains that we often forget how incredibly smart we are, in what we are doing and she reminds you that you were not always that way. You also struggled to learn these tips, tools and strategies and what is very normal and natural for you right now, was not so a few years ago. You need to take a step back and break it down until it's really super, super simple. Make sure that you're not teaching over people's heads. "Now, number three, clarify the end result." from minute 4:42, Stacy explains that any time that you sell something, there has to be a problem- and then you have the solution for it. You need to be crystal clear about what you're actually promising to people. You need to be clear about the features and characteristics of what you're offering and what people's lives are going to feel like when they complete your program. "Now, number four is running a Beta Test." From minute 5:34, Stacy explains what you can do, before you actually launch to the public. You can go to people who may want to buy it at a cheaper price point, or for some other bonus perks, to help you to create your product from scratch. This will be incredibly valuable for you to get to know what you really need before you launch your product to everybody. Stacy explains that people really need to pay for these Beta Tests, otherwise they will not be fully committed- even if it's a really nominal amount. "So number five, refine and optimize." From minute 8:25, Stacy explains that this is really important. Entrepreneurs often get excited and just want to move on to the next thing, but refining and optimizing what you have already done will help you to get better results. If you have even just one person buy your product, you know that it will convert and you just need more visibility or eyes on your product and you can continue to scale whatever you are doing. Stick with what's already working and continue to tweak. Go to bit.ly/aceframework to get Stacy's free Ace Framework, which is all about gathering leads on social media and turning them into customers.

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. [Why should we create an online course. Showcase statistics, case studies, etc -- build a case of all the whys and what people are doing - people who give public knowledge about their launch numbers, etc -- scalability, not trading your time for dollars] Poll: Appreciate the benefits as the business owner: Stop trading your time for dollars. Scale your business -- serve more people ----Allow others to learn at a much more affordable rate in a DIY or group setting --- my 1:1 rate right now is $2k/month not everyone can afford that but they can learn in a program like her marketing lab for a fraction of the cost and still get access to me. Passive income - Make money while you sleep. I want to share with you a quick story…. Almost 2 years ago, I kept getting asked by business owners time and time again, "How do you get so much done?" I would meet with women at a coffee shop and explain my Google calendar system, I would have women over to my home to share all of my productivity tips and quickly I realized there were so many business owners who needed to get more done, but wasn't sure how to best maximize their time. Cue, online course! I quickly realized I needed to create a training that didn't subject me to my time and that someone could do on their own. I knew there were more people that needed this training, and I hadn't even begun to grow my following, so guess what I did? I reached out to someone else who had a following. We agreed to split the earnings 50/50 and we launched my first online course. Little did I know this would be the start of a great new beginning, and we brought in $11,000 our first launch. So, if you have been saying to yourself defeating thoughts such as: "I could never create an online course, I don't have a following yet" or "I could never create an online course, I don't have any expertise," let me just silence those thoughts right now! Creating an online course is as simple as taking a question you are asked frequently, breaking it down into a step by step solution and sharing it with others! (And yes, this exact course I have mentioned still exists and is now the course I include as a BONUS in most of my course launches because I know it is essential to maximizing your time in both life and business). So, by the time you have reached this point in the blog, I am sure you are ready to get at it and create your first digital product, so I don't want to keep you any longer. If you want to learn more in-depth about digital products, don't forget to watch the replay of my training today here. SUBSCRIBE TO SHE'S BUILDING HER EMPIRE!

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Today, we're doing another Q&A session. The last one we did was really so good- in fact it was one of our most popular podcast episodes to date! I really love having these Q&A's! I love being able to jump right in and have you join us live and get some questions answered. We also have had some people submit their questions beforehand, just in case they can't make it live, so listen in, as we dive right in today, wrapping up our series for the month of July, which is all about working smarter, not harder. Show highlights: "I've just got back from an event on Monday and Tuesday and one of the things I've noticed from going to Live Events- and also posting my Live Events, is..." From minute 1:33, Stacy shares a big difference that she's noticed between herself, as a visionary, and others, when it comes to working smarter, not harder, after coming home from Live Events. This is about seeing the bigger picture, rather than the tedious little ones that tend to overwhelm you. "I want to start a podcast, but I don't know how to manage finding the time." From minute 2:57, Stacy answers a question about how to find more time, in an already busy schedule. Here, Stacy explains about re-purposing. She takes just one piece of content and uses it all over the place! "I'm thinking about using Facebook notes, rather than a separate blog- what do you, or anyone else in this group, think of that?" At minute 6:30, Jessica asks a question about saving time, using Facebook notes, rather than writing a separate blog. Stacy comes up with a number of different ideas here and explains about picking your niche and attracting the type of people that you want to come to you. "What are the best methods for managing time spent with existing clients?" At minute 8:03, Stacy talks about the fine line between engaging with your clients and giving them your attention, and when they expect too much and begin crossing your boundaries. Here she explains how to remain in charge of your boundaries, in order for you to run your business and not have it running you. "What do you do when you realise- okay, I don't have boundaries set and I've been letting them break them?" From minute 11:30, Stacy explains what you can do, right this second, if you realise that you haven't set any boundaries with your clients and things are out of control. She explains how you can set new levels of expectation. "When you are trying to give away these bonuses and perks and and all of this..." From minute 14:37, Stacy explains how you can throw in perks and bonuses, and still make it scalable, without giving away your time. "I have an email provider- well the email provider could, at any moment, go bankrupt, or anything and those emails are just gone." From minute 15:52, Stacy talks about the types of unforeseen things that people just don't think about, with the things that they do not own, like email providers. So your eggs should never all be in one basket. "Do you think having a Facebook Group versus just having a Fan Page is important? I'm afraid that it would take up too much of my time." From minute 12.23, Stacy answers Natasha's question and explains some confusing bits of Facebook, relating to the personal and business aspects of your profile. Linking your Personal Profile to your Business Page and your Group, on Facebook, really saves you time. You definitely do need a Fan Page- if you don't, it means that you're not running Facebook Ads and you really should be doing that, because everybody's target market is on Facebook. Again, this relates to re-purposing. "If you can properly tag your Friends, to whatever category they should be in, it would be really great to show entrepreneurs certain things, but I don't want my sister to have to watch, or my mother-in-law to have to watch." From minute 19:39, Stacy talks about how to properly tag on Facebook, so that only the right people see the things that you post. "In my Group, I might be doing something a little extra, or a little bonus, but the Group is about engagement and it's where we have our big challenges." From minute 21:48, Stacy explains how she makes great use of her Facebook Group for her big challenges. She has one coming up in September and she points out the massive changes that you will see, in the Group, when the challenge happens. It goes to literally hundreds of posts per day! "I really think that you need to be having all three of them- and that sounds so overwhelming, but, when you use a scheduling tool..." From minute 22:15, Stacy explains that by using a Scheduling Tool to create automated posts, you really can use a Fan Page, a Group and a Business Page on Facebook, without becoming overwhelmed. Stacy uses Me

Today is an extra special day, because we are live, in my home, with eight other women! They are here for the Profit Mastermind Retreat. The Profit Mastermind is a ninety-day program that I launched back in May. Some of the women in it upgraded to a special retreat- and they're here, so I'm super excited! A few of them are going to pop in today, to say 'hello' and talk a bit about how they're working smarter, not harder. Listen in to find out about how they're doing that. I'm really grateful to be having this retreat in my home. Remember though, that these people were already enrolled in a program and I've known them for a few months now. Neither my husband nor I would allow just anybody into our home. What's really cool about having them come here is this sense of connection, on a different level to the online portion of the Mastermind. I almost regretted doing it here, because I had to get my house ready- it's a bit like having a party, so everything had to be a bit cleaner than normal. But, now that it's here, I'm really glad, because I did not have to travel out on Tuesday, and then back again on Friday- and I get to sleep in my own bed! Even though we're just barely into the retreat, it was really great to start developing deeper relationships with everyone, through hearing all of them share their unique stories last night. This morning, we've just kicked off and I'm truly loving doing this from my house, so this might really be something that I will do again, in the future. Listen in as I introduce you to the ladies. I really think you will love hearing what they're doing and how they're doing it. Remember that next week we will have a Q&A about anything you want to hear about working smarter, not harder. Some highlights are: "So, first off, I am a twin Momma Bear, to four-year-olds, and my day job is as an emergency trained Veterinarian." From minute 3:52 Amber talks about herself, her life and how she's working smarter, not harder, to help other moms to live their most optimum life, focusing on brain and gut connections. Her website is amberlangleygill.com "I'm a Speech Language Pathologist and I'm kinda just down the road from Stacy." From minute 7:21, Jann talks about what she does and how she's working smarter, not harder. She's always looking ahead with her business practice, however, she's realized, through this Mastermind, that the time frame that she's looking ahead with isn't quite as big a picture as it should be. Her website is speechworksllc.com. "So, I'm Julie Ruley and I'm a single mom of four amazing children." From minute 9:09 Julie, from Mom On A Mission, talks about herself, her kids, her website, how she became a Mom On A Mission and how she's working smarter, not harder to get everything done through enlisting her kids. She really wants to empower other women to follow their dreams and turn their goals into a purpose. Her website is momsonamissionclub.com. "Well, I'm a big advocate in productivity." From minute 13:10, Cheryl talks about what she's doing and how she's working smarter, not harder. Cheryl became aware of how many women, herself included, were trapped in a career that they didn't love any more, so she launched Elite Women In Business, to help them to get off the corporate treadmill, seize their passion and go out and create their own businesses. Cheryl had a real Bucket List Moment when she was invited by John Lee Dumas, to be a guest on EOFire Podcast. It is recorded two months in advance, so in those two months, she really wanted to leverage the exposure and get some long term benefits from that amazing opportunity. The funny thing is that the show aired on July the 4th, when Cheryl and her family were away on vacation, with no internet connection, so she only got to hear the show an almost week after it aired! She did, however, make sure, prior to leaving for her vacation, that she automated ads to run to the link to that podcast. She also had a blog post prepared to go out and she'd pre-scheduled all her Facebook posts, to give the links to the show notes. Due to having taken the time to pre-plan all of that, she came home to a really huge number of new hot contacts. Her website is elitewomeninbusiness.com. There will be another Profit Mastermind in September, again with the optional upgrade to a Retreat. To get onto the waiting list, go to bit.ly/launchedin90.

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Do you feel guilty when you want to do something fun, when you know you should be back in the office, doing something else? Well, today we're talking about why you need to be thinking about growing your team and developing leaders within, even if you are a solo entrepreneur. We're still working through the Work Smarter And Not Harder series, for the month of July, so listen in to find out more. I know that all of that can really be scary. You're possibly thinking that you're not yet ready to hire or to take that to the next level, so if you are new, no matter how big or small your business is, I guarantee that this topic will benefit everybody watching! There are probably a lot of things on your to-do list that you really could delegate, but the question is: "Who do you give this to?". I really love the quote " You can do anything, but you can't do everything". I think this is something we should tell ourselves every single day. In one of my businesses, I have a large team of almost forty employees. I was, however, a solo entrepreneur for the first three years of my business and it's really important that you know that, because you don't just start with forty employees- that would be a disaster. I really do remember how exhausted and overwhelmed I was, as a solopreneur, though! I remember so many things that I guilt-tripped myself into, thinking that if I stop working, then nobody is working on my business! Then came a point where I realized that I would actually rather have more freedom, than the money aspect of my business. I was so burned out that I decided that I really wanted to buy back some of my time. I wanted to have someone working with me so that I could delegate to them, knowing that somebody was working on my business and my business was still moving forward, while I was out with my kids. That is really an incredible and irreplaceable feeling! Listen in to find out how you can get there, with your business. Some highlights include: "Sometimes... we have to possibly pay an employee or a contractor before we pay ourselves in our business." From minute 4:22, Stacy talks about the priorities in your business and how to justify paying someone on your team, when you're not getting paid. This is where you really have to see the future and focus on your mindset and know that this is only temporary. "It's no different than thinking you're investing in somebody like that then maybe investing in somebody that is your personal assistant." From minute 5:46, Stacy explains that investing in assistant is actually an investment, similar to hiring a Facebook Ads Strategist, or a Copywriter when you're not yet making money in your business. "If you don't have an assistant, you are the assistant." At minute 6:04, Stacy gives you a good phrase, that she really wants you to be thinking about. You really could be working on much higher paying jobs. "When you hire a coach, they're going to help you build strategies that help you make money." At minute 6:53, Stacy reminds you of the real value in hiring a coach- and it's the same thing when you're talking about any of these types of people. "Which tasks are you doing right now, in your business, that you are currently paying yourself way too little?" At minute 7:19, Stacy gives you something important to consider, about your business. These are the things that you really should not be doing in your business, that you could be outsourcing. "Don't forget about personal things like house cleaning- whatever else is holding you back from doing work." From minute 9:09, Stacy talks about more things that are taking up your time, that could be outsourced to someone else, for way less money than you would be earning if you were working on your business. "Ask yourself: 'Is this moving my business forward, or is this something that I could outsource for a much cheaper rate than what I should be doing- I should be bringing in?'" At minute 10:19, Stacy gives you a really important question that you need to ask yourself when doing something that could possibly be done by someone else. "The people that you bring in to help you, can be so much more than just a contractor or just an employee." From minute 10:58, Stacy explains how the people that you bring in to help you really can be a part of your business and how you can help them to feel that way, by helping them to see the vision and the end results. "If you're a control freak and you're thinking 'I could never take this off my plate.'" From minute 12:32, Stacy gives you some advice about how to give up control. There are some things that people on your team really can do better than you can. "I do want to tell you though when it comes to money, yo

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Happy 4th of July! Summer is really such an enjoyable time of year, yet even while there are so many fun things to do, you still know that you can't let your business suffer while all of this is happening. So, today, is going to be a really fun episode where, after the holiday weekend, we're going to be talking about "How do I get back into that work mode?" Stacy is really excited to be diving into that and talking about how to really enjoy the Summer, without working all of these crazy hours- and how to still manage to get it all in. At the end of today's show, she will explain all about her new contest. Listen in today, to find out how to work smarter and not as much as you may be doing in the Winter. Today, at the end of the show, Stacy will be doing a big contest giveaway for the Group Coaching Program, Her Marketing Lab, where you will get the details of how to apply and when the deadline will be. Listen in to today's show and find out how to really enjoy your summer and get the most out of what you're doing. Some highlights include: "So, for me, I'm working Mondays, Wednesdays, and Fridays." From minute 2:36, Stacy explains that she schedules her work for when her kids are away from home."How I'm able to do as much as I am, without Tuesdays and Thursdays. From minute 3:24, Stacy explains how she is able to fit in everything she needs to do, without working on Tuesdays and Thursdays. "How I'm able to do as much as I am, without Tuesdays and Thursdays. From minute 3:24, Stacy explains how she is able to fit in everything she needs to do, without working on Tuesdays and Thursdays. "So I'm going to talk about my mornings." From minute 5:07, Stacy explains how her mornings are structured to assist her with her productivity and also, that you will need to customize your mornings, to suit your specific needs. "So what does my morning look like when I wake up at 5.30." From minute 7:18, Stacy talks about her early morning routine and how she uses her Muse Headband to meditate. "I have my personal mission statement of what I am on this earth here to do." From minute 10:07, Stacy talks about her regular morning affirmations and how she really makes them work for her. " I woke up at 5.30 and I was definitely a little tired." From minute 13:34, Stacy talks about listening to your body and still managing to be productive. "So what do I do with my time during these days." From minute 15:32, Stacy talks about how she makes the best use of her time during her three full work days. "So next week Wednesday, we're going to be talking about what you should be doing." From minute 17:36, Stacy talks about what she will be covering on next Wednesday's episode. "I will use those three minutes here, or five minutes there, to actually be productive." From minute 19:02, Stacy talks about not wasting any time and really making the best use of the time you have. "I will use those three minutes here, or five minutes there, to actually be productive." From minute 19:02, Stacy talks about not wasting any time and really making the best use of the time you have. "Just take some time off for you." From minute 20:59, Stacy talks about the importance of taking some time off, just for yourself. "I have my first In Person Retreat." From minute 22:17, Stacy talks about her In Person Retreat, coming up next week, at her home. "And then week four, the last Wednesday of the month, we're going to be doing a Q & A." From minute 22:42, Stacy talks about the Q & A that she'll be doing on the last Wednesday of this month. "On episode 176, I interviewed Bob Burg." From minute 25:38, Stacy encourages you to listen to her interview with Bob Burg, to help you to get to know your value. "I'm doing a contest where I'm giving away my free Group Coaching Program." From minute 26:08, Stacy talks about her contest, where she's giving away her Group Coaching Program, Her Marketing Lab, for free. The deadline will be Tuesday, at noon central. Here's the link: www.bit.ly/ Here's the link: www.bit.ly/labcontest

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Are you wondering whether or not to shut your Facebook Group down? Or perhaps you're wondering whether to start a one or not. Have you seen that people are closing down their Facebook Groups lately? Stacy wonders if you have, or if it's just her who's been noticing that. Well, today, we're talking about starting Facebook groups, when you're seeing that everyone else seems to be closing their's down. We will also be chatting about a cool opportunity, as Stacy will be offering some giveaways at the end of the show. Listen in right to the end today, to find out what the giveaways are all about. Some highlights include: "The first person that I saw was Kimber Luna." From minute 1:32, Stacy mentions some of the Facebook Groups that she's seen shutting down, and why. "Here's the problem that I see." From minute 2:15, Stacy discusses a problem that she sees time and time again, as an entrepreneur. "I truly believe that you should not be shutting down your Facebook Group." From minute 2:45, Stacy explains why she believes that you really should not be shutting your Facebook Group down, or not be holding yourself back from starting one. "One thing to know about Facebook..." From minute 3:26, Stacy explains five things that you really should know, that Facebook has recently announce "Number one is Group Insights." From minute 4:35, Stacy gives the five things that you should know about, on Facebook, which are really community management features. "So, Group insights for admins..." From minute 5:23, Stacy explains about Group Insights for admins, ways to do that and also why you should be doing it. "Number two, Removed Member Clean-up..." From minute 6:36, Stacy explains why Removed Member Clean-up is really great. "Now number three is the Scheduled Posts." From minute 8:34, Stacy talks about the benefits of using Scheduled Posts. "So, Group To Group Linking, number four..." From minute 9:44, Stacy talks about why you would really want to use Group To Group Linking. "The last one, Member Requests Filtering." From minute 11:22, Stacy explains what's really cool about using Member Requests Filtering, particularly when things start snowballing. "Definitely check out a recent podcast that we did not too long ago, episode 173 (on shesbuildingherempire.com, or on iTunes), all about delegating." From minute 13:50, Stacy discusses the benefits of delegating effectively. "Those of you that are thinking 'I don't really care about Facebook Groups'..." From minute 14:57, Stacy explains why you really should care about Facebook Groups and building a community of like-minded people. "I have had some incredible mentors..." From minute 16:08, Stacy talks about the real value of having mentors. "So I want to give some people the opportunity to actually win a membership..." From minute 16:40, Stacy talks about your chance to win membership opportunities, on the show- and also that any person who applies is going to win one of her training from Her Marketing Lab, worth $97! This is to really encourage you to apply. "I honestly believe that when you give and when you are generous..." From minute 19:17, Stacy explains why she's encouraging you to donate your skills or your time. Links: To apply for Stacy's contest, go to: bit.ly/labcontest. Do it soon, as it may not be there for very long! Go to Stacy's Facebook group to find out about her "Work Smarter Not Harder" Series, which will be aired every Wednesday in July, at noon central.

In today's episode, we are wrapping up the series on Facebook Messenger Marketing by talking about 5 things not to do on Messenger. Facebook Messenger has open rates as high as 90%, which is great by any standard but especially compared to email marketing. We've already talked about what Facebook Messenger Bots are and some free ways to use the Facebook messenger bots, as well as how to scale what you are doing with some paid strategies. So today, we're steering you around some of the pitfalls of Facebook Messenger. Don't set up your first Messenger Bot and then not engage. You don't just want to accumulate a bunch of names on your Messenger list, and then never send them anything or engage with them. The idea isn't to have the biggest list, but the most engaged list. You don't want your messages to feel like a Bot. Make sure people know how they can get engagement from you when the bot isn't meeting their needs. You can't do "set it and forget it" automation on this. You need to manage it. Don't mess up the first sentence. Your first sentence needs to be intriguing enough to get someone to open it. My best opener has been. "Hey XXX, I know you mentioned you want to get updates on this.." My lowest open rate (80%) was "Hey XXX, just a friendly reminder that….". Make sure you are intriguing enough for them to open the message. Don't put someone on your list and bombard them with messages. There is a balance between too little and too much. Don't treat Messenger like email. It's not email. Most people are looking at messenger on their phone. Keep it short and sweet! Emoji's in the text help break the text up and are more desirable. BONUS - Don't send them a promotional link and broadcast it to everyone. Get them to click below or comment below to get more information. Facebook needs to see that there has been engagement in the last 24 hours before you send them a link. Facebook Messenger Marketing will work if you do it properly. So, don't be afraid to get started and have real conversations with your audience. You can learn how to do this on your own, and figure it out. Or you can outsource it to someone and it may cost over $1000/month on a retainer basis. Or you can jump on my Bot Basics training next week. It's only $97! You'll have your first bot set up by the end of the training and I'll be personally checking out the funnels and testing everything myself! No matter what option you choose, you need to get started asap! Sign up for Bot Basics at bit.ly/botbasics Also, you may have heard about Her Marketing Lab and they are following along with all of my experiments with marketing. The bonuses alone are worth the price of the program! There's so much in this program, and you can get all the details at bit.ly/hermarketinglab

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. We're still in the middle of talking about Facebook Messenger Bots. On Monday (Episode 187) Stacy explained about what a Messenger Bot is and also, why you should care. It's really almost like an email auto-responder- like an actual sequence that you can set up and have activated. She points out that eighty to ninety percent of people are opening up your Facebook Messenger Bots, so that's why you definitely want to be thinking about it. Listen in now, to find out more. Today, we're talking about two ways to do Messenger Bots and then, on Friday, we'll do five things that you really should not do with Messenger Bots, unless you want people unsubscribing! Listen in and find out how Facebook Messenger Bots will help you to transform your business! Some highlights include: "So we're talking about free ways to do it and paid ways to do it." From minute 1:53, Stacy talks about both free and paid ways to do Facebook Messenger Bots. "I want you to be testing with the free stuff before we even try to dive into the paid stuff." From minute 2:26, Stacy encourages you to try the free stuff first. "The biggest thing you need to know with Bots is...." From minute 4:08, Stacy explains how you can engage with people with Messenger Bots in a way that will have them engage back. "It's really really important that we are having people self-select where they should go and what they want to hear from us." From minute 6:44, Stacy talks about ways that you can let people select what they want to hear from you so that you can really dial into them. "People can realize when you immediately respond, that it's probably a Bot." From minute 8:34, Stacy talks about letting people know when they're dealing with a Bot and when they're actually communicating with you because people get excited when they know that it really is you answering their questions! "There are so many options here to be growing your social media following, your Facebook Groups, your list, whatever it is." At minute 9:51, Stacy talks about the benefit of Bots for growing your contacts on social media. "What is one of your biggest priorities right now?" From minute 10:06, Stacy talks about priorities and where you need the most growth- then converting that to sales. "Remember Facebook is always their first priority- is always always the user experience." From minute 11.35, Stacy explains a rule that you have to know when working with Facebook Messenger. "You've got to make yourself think 'what can I give them to make them want to click?'". From minute 13:50, Stacy talks about thinking of ways to make people want to engage with you. "So what I mean by 'paid' Facebook Messenger..." From minute 16:00, Stacy talks about paid Facebook Messenger Ads and how you can use them to re-target people. "Well, now people are doing this just to grow their Messenger List, right." From minute 18:48, Stacy talks about things that people are doing to grow their Facebook Messenger Lists. "For those of you that want to dive in deep and actually create your first Bot, next week, Tuesday, we're going to be doing a Live Training." From minute 22:45, Stacy talks about the Live Training that she's giving on Tuesday, next week, where you will actually build your Bot and get it set up and running. Link: For Stacy's Live Training on Tuesday the 27th, go to: bit.ly/botbasics

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Do you know what Messenger Bots are? Or do you know what it they are, but find them too confusing to use? If so, you will really learn a lot from Stacy this week, because she will be diving deeply into the subject. There is so much that she needs to share with you about Facebook Messenger Bots, that she has to cover it in three videos because she really wants to make sure that she doesn't confuse you, as it can be very confusing. Listen in today, as Stacy breaks this down, to make it as simple as possible, step by step so that it's understandable for everybody. Today's show is going to be about what Messenger Bots are and also, why should you care? On Wednesday, Stacy will talk about the different ways that you can use them, either paid or free. On Friday, she will cover five things you should not do when you're using Messenger Bots, as there are some things that you really need to be very careful about, lest you turn people off. If you think that this is a topic that your client needs to hear, then you should definitely share this out, because it's really going to be a good one. Stacy loves them because they're so new and so cutting edge! Listen in now, because Stacy promises that they are actually so easy that many of you could be doing this week already! Some highlights include: "So, first, what is a Messenger Bot?" At minute 2:21, Stacy explains what a messenger bot actually is. "Just be respectful and make sure that you're letting people unsubscribe." At minute 4:05, Stacy cautions you about inadvertently imposing on people. "Let's talk about statistics..." From minute 4:40, Stacy discusses some surprising statistics about Messenger Bots. "I can't private message every single person that is in my community..." From minute 6:24, Stacy explains the benefits of being able to auto-broadcast to people, to start a conversation. "What I like about it being so new is too..." From minute 7:22, Stacy explains what she likes about this being so new. "It's not about fooling people..." From minute 7:57, Stacy explains some things that people do to show people that they're not communicating with a real person when using Bots. "Here's a couple of things that I really think is going to be great for the future." From minute 9:36, Stacy talks about some of the really positive things that she sees coming in the future, with Bots. "I don't think email marketing is going away, I just think that this is another thing that's coming in." From minute 11:16, Stacy shares what she thinks about where Bots are going in the next few months, with marketing. "Don't ever put all of your eggs in one basket." At minute 12:35, Stacy cautions you about what could happen if you put all your eggs into one basket. "I've really now put a lot of time and energy and even bought a course to really educate myself on how to do this." From minute 14:31, Stacy explains how much effort and energy she's put into getting to really understand Messenger Bots because it's really expensive to outsource. "I want you to sign up for this program called Many Chat." From minute 16:44, Stacy talks about Many Chat (manychat.com ), the program she uses to do all of her Messenger Bots, for only $10 per month. "The reason that I want you to do it today and not tomorrow..." From minute 17:52, Stacy explains why she wants you to sign up with Many Chat immediately. "Next week, I'm actually doing a paid training." From minute 27:52, Stacy talks about her Paid Training for $97 that she's doing next week, on Tuesday. Links: For your Bot basics, (Only if you're not one of Stacy's clients) go to: bit.ly/botbasics

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Are you really expert at something, or do you have an amazing product to sell, yet nobody actually knows that you even exist? Then you really need to listen to today's show, where Stacy talks about this common problem that she sees very often. She points out that marketing is the one thing that you should be spending 80% of your time on and that she meets so many expert people and yet they become their own best-kept secret. They have fantastic stuff to share, but nobody even knows their products or their programs exist! Listen in to find out how Stacy can help you to overcome this problem. Today's a fun day for Stacy, She's really grown to love Wednesdays because it's her Live Day and she does Group Coaching and Masterminds. She reminds you that when you're excited about what you're doing, it really makes time go by so quickly! Today Stacy answers your questions on Facebook Live and she also explains how you can work with the comments there, to be notified when she will go live again in the future. Listen in now, to find out more. Some highlights include: "I don't have enough consistency in my business." At minute 3:33, Stacy answers a question about how to attain consistency in business. "Everybody hears the word funnel." From minute 4:32, Stacy explains how sales funnels work and how to make them work for you. "There are people like us, people like me, people like you, going 'where do I get bonuses from, who can I have with this program?" From minute 7:32, Stacy explains about how to grow your list of contacts and to get people to know who you are and what you're doing. "You don't just get asked to be on somebody's podcast." From minute 9:06, Stacy explains how to get to be on other people's podcasts. "I didn't realize that marketing should be about 80% in the beginning." From minute 10:24, Stacy explains why marketing should be 80% of your focus. "There is internal marketing and there's external marketing." From minute 12:10, Stacy explains the difference between internal and external marketing. "You need to figure out what do people actually want from you and the pre-sell is an amazing step." From minute 14:12, Stacy explains why she often recommends pre-selling. "What percentage of the day are you spending on marketing?" At minute 15:15, Stacy asks you how much of your time you think you're spending on marketing. "So two cool things that I have coming up for you guys today..." From minute 17:33, Stacy explains how to work with the comments on Facebook Live, to be notified about her next Live session. "Next week, it is 19th, 21st, and 23rd, Monday, Wednesday, Friday..." From minute 19:00, Stacy tells you when she will be on Facebook Live next week and what she will be talking about on each session. "So one of the things I'm going to be doing..." From minute 21:10, Stacy explains about Her Marketing Lab, her brand new six-month program that she will be launching shortly. "I've got a founding members price point." From minute 24:58, Stacy talks about the special founding member's price point that she's offering the first twenty applicants, for her new program. Link: To sign up for Her Marketing Lab, go to: bit.ly/hermarketinglab

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Today's very special guest is Mary Hyatt, a Personal Life and Business Coach, who really has so much knowledge to share with you. Today, Mary explains how you can learn to love and accept yourself, which is essential for you to attain real success. Listen in as Stacy and Mary dive in deep and explore ways of finding your true perspective and finding your authentic voice. Mary, who lives in Nashville, first started thinking about the kinds of businesses that she could create after her Dad gave her a book about being an entrepreneur when she was still a little girl. She and her four sisters are all very successful entrepreneurs, with none of them ever having gone to college. Mary thinks that entrepreneurship was instilled in her from watching her Dad start, fail and then start again at many different businesses. Listen in and find out how Mary has evolved through her businesses and became the really successful Coach that she is today. Some highlights include: "I started a Farmer's Market, in Nashville..." From minute 2:31, Mary talks about her powerful learning experience from the Farmer's market she started in Nashville. "I kinda found myself about eight years ago now, where I was about sixty, seventy, eighty pounds heavier." From minute 3:00, Mary talks about the physical problems she was experiencing about eight years ago. "So I started using the essential oils, which kinda fast forward, I ended up creating a multi six figure income." From minute 3:51, Mary explains how the essential oils she that used became a really successful business for her. "In certain circumstances, it really makes sense to do the college thing." From minute 5:30, Mary discusses the merits of going to college, for certain people. "If it's not obnoxious, it feels really defeating..." From minute 7:25, Mary discusses the challenges people tend to face, when trying to keep up with others on social media. "It became this cycle of putting mask on after mask, after mask." At minute 9:13, Mary talks about how her own inauthenticity eventually leads her down a really dark road. "If we aren't okay with who we are, if we on some really deep level believe that we are broken..." From minute 10:18, Mary explains the really negative results of not believing in yourself. "Now I feel like I can really pick up on people's branding." From minute 12:10, Mary talks about how she's able to pick up the authenticity (or not) behind people's branding. "We have to be able to say, 'yes this has been really difficult, however,1pm'..." From minute 14:01, Mary talks about allowing people to see your vulnerability, at times. "The first step is getting curious." From minute 15:36, Mary offers some ways that you can start to bring out your authenticity. "I am a walking, breathing, affirmation saying machine!" At minute 20:45, Mary talks about her use of affirmations and their fantastic value in helping you to choose what you want to believe. "I do a lot of work around body image- I am always focused on how I can accept and love my body more." From minute 24:36, Mary talks about the importance of developing a positive body image and affirming that you really are lovable from your very essence. Links: Mary's website: www.maryhyatt.com Mary is on Facebook and Instagram. Catch Mary on Facebook live every Wednesday 1 pm(Central)

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. How often have you had somebody wanting to pick your brains about some aspect of a business that you really know about? This used to happen to Stacy a lot because she really loves sharing the ups and downs and what's working and what's not. She did this until she realized that she was teaching and sharing her experience with other people- and doing it for free! She points out that we are now living in an age where you can access almost anything the second that you jump on Google, Youtube, or Facebook, so today, Stacy asks you why you shouldn't become one of the resources that other people go to? Listen in as Stacy explains how you can make this happen. Today, still in the series of Course Creation, Stacy talks about why it's a really great idea for you to have an online course. Whether or not you have an audience or a list yet, Stacy dives into how you can actually make this happen, when it makes the best sense for you to do this and she gives you three reasons why you really should do this right now and not later. Listen in to find out more. Some highlights include: "Everybody needs to stop being that free coffee date." From minute 2:30, Stacy urges you to start charging what you're worth. "I think number one is the authority." From minute 3:18, Stacy talks about getting authority through something you've created. "Don't be afraid of this being a bubble." From minute 4:26, Stacy assures you about stepping up into the online space. "You've got to always be educating yourself." From minute 6:24, Stacy explains why you really need to keep educating yourself in the online space. "As your value increases, and your prices increase, people are going to be begging you to build an online course that's more DIY." From minute 7:36, Stacy explains about your increasing value and people affording to work with you. "As long as you are investing in yourself..." From minute 8:20, Stacy talks about the value of investing in yourself with up to date information. "Number two, scale-ability." From minute 8:29, Stacy talks about scaling and sustaining your business. "The big thing here is results." From minute 9:57 Stacy explains about ways of helping people to get great results. "I created a top ten list." At minute 13:53, Stacy talks about her top ten list. "One of the things that really helped me grow..." From minute 14:54, Stacy talks about how she implements what she's learned. "When you go through a launch and you get your results..." From minute 15:56, Stacy talks about things you could have done better, to get better results. Links: For Stacy's Course Creation Workshop: bit.ly/coursecreation For Stacy's checklist: bit.ly/her10tips

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Today, after wrapping up the Challenge and Launch with her Profit Mastermind, Stacy wants to dive into all the lessons she learned from that because she really thinks that there are a number of those things that she can share with you. Listen in to find out what Stacy has to share. Firstly, Stacy learned from going through the launch, that the topic is a much-needed one. She points out that all of this is truly market research for her, because every time someone reacts to the course or says something about it, it helps her to build an even bigger and better program for the next time! She mentions that although there is this phenomenal group of women in her Profit Mastermind, a lot of the people who wanted to get into the Mastermind just didn't quite feel ready. Their number one objection was that they do not yet have a course. Their big question was: "How can I actually launch if I don't have a course?", so they naturally felt like it wasn't the right time. Listen in now, as Stacy shares her ten steps to successfully pre-selling your launch. Some highlights include: "I would say 90% of the women in the group are creating brand new programs." At minute 2:44, Stacy talks about women creating something new, that they are launching. "I believe that you truly can be doing this and launching in ninety days, whether or not you have this course created." At minute 3:00, Stacy explains what she believes about launching in ninety days. "The most crucial step out of any of them is Market Research." From minute 3:30, Stacy explains the importance of doing Market Research. "I love doing SWOT analysis." From minute 4:45 Stacy talks about the value in doing a Competitor Analysis to stand out from your competitors. "How to swim through this just like a sea of ideas?" From minute 6:36, Stacy explains about content overload. "How to pre-sell your course to not just validate your idea." From minute 7:30, Stacy talks about building hype about your launch while pre-selling it. "How to leverage the pre-sell to create this focused course content..." From minute 8:36, Stacy talks about leveraging the pre-sell and getting people to pay for it. "How to ensure that your course will provide the transformation you envisioned. To offer" From minute 9:22, Stacy talks about how to actually make your envisioned course happen. "How to best cater to the learning styles that make the experience what it is." From minute 10:24, Stacy talks about catering to the many different learning styles out there. "How to set clear expectation and boundaries for your course so you don't end up feeling overwhelmed." From minute 12:22, Stacy talks about setting boundaries and creating the right expectations. "How to help your clients track their own transformation, without you getting emotionally attached to the outcome." From minute 14:10, Stacy explains about emotional attachment and also tools, systems, and processes. "We are going to be doing a ninety-minute Live Workshop..." From minute 16:56, Stacy talks about her Live Workshop, coming up on the 14th of June. Links: For Stacy's Live Workshop on 14th June: bit.ly/creationworkshop

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Do you have a question that you'd really like to ask Stacy? Now's your chance! Today is going to be a really fun episode because she's doing an "Ask Stacy Anything" Show. There have already been a number of questions submitted to her on Facebook Live, so Stacy encourages you to join Facebook Live so that you can have your questions answered right away, on the spot. This may happen again in the future, so if you're interested, make sure that you're in Stacy's Facebook Group, as this is where she'll be telling people about it, ahead of time. Listen in now, as Stacy answers your questions, some of which are really good ones, that she never thought to talk about before. Some highlights include: "So you're basically saying, it may be your thinking that great Facebook Groups are everywhere, so if I try to get them in my group... " From minute 1:29, Stacy answers Amanda's question about whether it's better for her to use her Facebook Group, or a Fan Page, for Stacy's free challenge. "How many Facebook profiles do you have?" At minute 2:51, Stacey Marks asks about the different profiles that Stacy has on Facebook, for personal or business purposes. " This is a loaded question that I could do an entire Webinar on." From minute 4:29, Stacy answers Rebecca's question about getting followers, when advertising for a launch. "Let's say that you are not in the Mastermind and you need everything, okay." From minute 7:17, Stacy answers Lindsey's question about how much money she needs to set aside to invest in a launch. " I always market my launches two weeks in advance." From minute 10:55, Stacy answers Olivia's question about how far in advance to market a launch. "If you're thinking 'Okay, I've seen some of these long Landing Pages' or 'I've seen a sales page that just goes on and on and on'..." From minute 11:49, Stacy answers a question about possible information overload on Landing Pages. "So that is something you'll see from me, coming soon. I'm going to be calling mine workshops because I think Webinar has a really bad..." From minute 15:18, Stacy answers a question about paid Webinars or Masterclasses. "So, Rita, what we do with our programs, our landing pages, is we tested both..." From minute 17:05, Stacy answers Rita's question about being brief vs the long copy. "So the follow-up sequence with the emails are so incredibly important, even if you're thinking 'Oh my goodness, there are so many of these.'" From minute 18:35, Stacy answers a question about the real impact of the After launch Email. "Me specifically, I use Click Funnels for my affiliate links." From minute 20:13, Stacy answers a question about how to give somebody an affiliate link. "In the space, it is pretty typical that we do a fifty-fifty cut." From minute 22:37, Stacy answers a question about the right percentage to give someone as a commission for referral purchases. "There are so many free products that you absolutely could get right now." From minute 27:50, Stacy answers a question from Nicole, about new business owners, trying to grow a list, who don't have money to invest in equipment or software yet. "You know, I had Wordpress and then I moved to Create Our Square Space..." From minute 29:47, Stacy answers Julie's question about whether it really matters which Website Hosting Service you have. "So, a tripwire, what I mean by that is, it's kinda like a sample..." From minute 32:36, Stacy explains what a tripwire is. "So, tomorrow, I have a Webinar which I call The Masterclass and it's seven reasons why your launch could still fail and what you need to do about it." From minute 33:32, Stacy talks about her Masterclass Webinar. Links: For Stacy's Live Masterclass Webinar go to: bit.ly/failedlaunch for the link

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. While being an entrepreneur you can let your imagination run as wild as you want, but when it comes to launching…there's no place for assumptions. However, that's the mistake 90% of the entrepreneurs make, which leads only to sheer disappointment, fatigue, and failure. Stepping out of your comfort zone and cultivating growth mindset is crucial to the success of your launch (and your business). However, you cannot expect to hit your goals just by visualizing and meditating about it. Today is Day 5 of the "Launched in 90 Days" Challenge, now so far we have talked about everything from your launch vision and mindset to finding your perfect person and launching your offer like a pro (by choosing one of the proven launch models). Today I want you to take a step back from planning your launch and see what costly mistakes other entrepreneurs are making + how these mistakes are affecting their launches (in a bad way). UNREALISTIC SALES PROJECTIONS – Unrealistic Goals = Setting yourself up for failure. Launching your offer to a list of 100 and expecting to make $100K is wishful thinking that only leads you to an abyss of disappointment.I am in no way saying that it's not possible to have a profitable launch with a small list, but it's important to have enough quality leads to convert at a good percentage. THE 6-FIGURE ILLUSION – The online 6-figure launch race is contagious and so many good and hard-working entrepreneurs fall prey to it even before they take off. You've got to learn to walk before you can run and then fly.To make 100K in 90-Days is not mission impossible but it shouldn't be your only mission. You may need to have smaller launches to boost your Know, Like & Trust Factor and build up towards a mega-launch. OVERCONFIDENCE – Being confident in your abilities is one thing, but neglecting super important aspects of your launch is simply overconfidence. You can't expect to be a know-it-all, do-it-all kind of person and have a lucrative launch.Get out of your head and go out there to really listen to your dream clients and their needs so buying your offer becomes a no-brainer when you share it with them. Also, look for a support system that's there for you every step of the way (from pre-launch to post-launch) to keep you from falling off the wagon or feeling uninspired. DAY FIVE ASSIGNMENT: What are you going to do to avoid these costly launch mistakes? Would you be willing to invest your time and money in a system that will help you avoid all of these mistakes with a step-by-step launch process? What's the importance of having sheer accountability for YOU during your launch? ACTION STEPS: Answer the questions above. Share your answers in the FB group with the hashtag #Launchedin90 #Day5 to be entered for a chance to win our contest. (Grand prize valued at $997) Tune in at Noon CST to watch the LIVE class in She's Building Her Empire Community with an amazing challenge wrap up party (we're talking challenge winners, raffle and something spectacular that's coming your way!) I can't wait to see you in the Facebook Group!

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. "Stacy, I simply want to package up my expertise in a course or program and launch it, so people can benefit from it. Why is it so hard to do that?" This is what I get asked ALL the time. Being a passionate, high-performing and committed woman entrepreneur, you are not shy of putting in the work or showing up in your business. You're not even scared of learning new things and trying something different. But it all has to make sense, doesn't it? I mean you can't keep jumping from one plan to the next, following 100 different "Signature" systems (as every expert has got one)…leaving you more confused than ever before. You hear them say… Webinars are the fastest track to build rapport and sell your product… And then you read that webinars are dead. Because apparently, Master-class is the new "webinar." But then challenges are the easiest way to launch your product… So what about the video-series or Bootcamp style launches? So many options. So many expert opinions. So many unanswered questions. This is the reason so many of you just sweep the thought of launching your own info-product under the rug, as not everyone has the luxury to spend tons of time, money and energy only to see little to NO results. So today, let me share with you 4 simple launch models. Challenge Launch – Create a 5-Day challenge (just like this one), spend 2-3 weeks on promotion and then tie in a sales sequence to pitch your offer in the end. Webinar Launch – Promote for 2-3 weeks, go live with your webinar and pitch your offer live and then have a sales sequence in place to pitch your offer to the people who subscribed (Whether they attended the webinar or not). Video Series / Bootcamp – Break down your topic in 3-5 videos and build anticipation as you release them once every few days with the last one being a pitch to your offer and then follow up with a sales sequence. Facebook Live – The easiest way, start with daily Facebook lives to build authority and then pitch your offer directly, boost your viewership through ads. How do you choose one for YOUR launch? Well, here's a rough criteria. How much authority do you have within your niche right now? What's the urgency of your offer? How much time can you devote to this launch? What does your audience prefer based on their lifestyle, free-time, and personal choices? DAY FOUR ASSIGNMENT: Which launch style are you going to choose for this launch? ACTION STEPS: Answer the questions above. Share your answers in the FB group with the hashtag #Launchedin90 #Day4 to be entered for a chance to win our contest. (Grand prize valued at $997) Tune in at Noon CST to watch the LIVE class in She's Building Her Empire Community . Remember! There's NO one way of doing things. There's only YOUR way. So pick the launch model that best suits your and your ideal clients' lifestyle and preferences. See you in the Facebook Group!

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. The E-learning industry is expanding by the day. There's no denying that. But only a handful of entrepreneurs launch and market their product, course or program the right way. Now that's shocking, isn't it? But why is that so? Why create something only to let it collect dust on your digital shelf? Why not shout at the top of your lungs telling the world that your course or program exists? "Because it doesn't solve a specific problem." That's why. When your course or program (even if it's just an idea for now) doesn't present a unique solution to an existing problem, it does more damage to your time, energy and money than you can think of. You put in so much hard work and tons of time to create something… in hopes that it will fly…only to realize later on nobody wants it. And where does this all lead? Low self-esteem Self-doubts and Remorse No cash in the bank DESPITE having a product, you feel ashamed to share it with your audience, and even if you share it, you don't feel as confident as you should. Why? Because you know that it probably isn't what your ideal clients truly need. So today, we are going to get this piece of the puzzle right. It all starts with your perfect person. The ONE person who's looking to get help from you. You can't go into course creation or launch mode without getting crystal clear about that ONE person. You need to know this person from the inside out – their likes, dislikes, what excites them the most and what keeps them up at night. Unless you know who that person is and how you can help them, there's no point in launching. Note, that this person must be somewhere around you. You just need to talk to them specifically (instead of generalizing your message). DAY THREE ASSIGNMENT: What is the problem that your perfect person thinks they have? And, what do you think is the actual reason behind their problem? Hypothetically, if you were to take away all of their pains and problems, what would their life look like an in a problem-free world? Keeping in view your knowledge and expertise, what solution would you present to your perfect person that will ease their pain and solve their problem? ACTION STEPS: Answer the questions above. Share your answers in the FB group with the hashtag #Launchedin90 #Day3 to be entered for a chance to win our contest. (Grand prize valued at $997) Tune in at Noon CST to watch the LIVE class in She's Building Her Empire Community. Remember, niching down or honing in on your target audience doesn't mean that you're missing out on a larger set of people. It just means that you are focusing on the RIGHT set of people (no matter how small or huge it may be), one who's not there to get entertained, but to BUY from you as they need you right at this moment. See you in the Facebook Group!

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Although my signature program is called "The Profit Mastermind", business is not all about profits, is it? Well, I know that as responsible and impact-making entrepreneurs, we're in business to make money so we can bring about a positive change in the world – all while living a deeply fulfilling life ourselves. But restraining our thought and goal-setting process to just money is a grave injustice to our dreams, desires and God-gifted abilities to help others. So when it comes to packaging up your ideas into one fine offer and putting it out in the world (a.k.a. launching), you shouldn't keep your focus ONLY on SALES. Because the more concerned you are about your numbers (instead of the overall impact you are making), the more those numbers will evade you…to the point that it almost becomes a never-ending episode of "hide & seek." When your sole motivation is your rising or declining numbers, you will act from a place of scarcity during your launch instead of a place of abundance, and that creates a no-win situation for you and your audience. For a successful launch, you need to have the mindset of a leader. One that: Radiates your true energy out in the world in a confident way Knows that sales numbers have nothing to do with your value or worth Enables you to share your very best with the world even when you don't feel like it Lets you claim your brilliance and encourages you to stay on track to make your mark in the world Once you're mentally prepared to slay your fears as they emerge, willing to look beyond numbers and gauge the real impact of your launch, and have a buddy by your side cheering on you as you move forward, sales numbers automatically fall into place. DAY TWO ASSIGNMENT: Take a moment and look deep inside of you. List down all the fears that are possibly holding you back from having a successful launch. What will make you feel abundant during your launch? Apart from the sales numbers, set tangible goals for yourself and savor the moments when you achieve them (e.g. Increased list size, social proof, appreciation, engagement and activity, impact made, etc.) Launches don't have to be an uphill battle. Who is the one person you want by your side during your launch to keep you accountable and celebrate your wins no matter how small they are? ACTION STEPS: Answer the questions above. Share your answers in the FB group with the hashtag #Launchedin90 #Day2 to be entered for a chance to win our contest. (Grand prize valued at $997) Tune in at Noon CST to watch the LIVE class in She's Building Her Empire Community. Listen up, I'm going to show you how you can launch in 90 days but I can't force you to achieve spectacular results, so I need you to step up and do the work. See you in the Facebook Group with rest of the challengers!

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Has this ever happened to you? An idea sparked in your mind. Light-bulb moment. Goosebumps all over your body just by thinking of the impact it's going to have. You fervently start working on the idea as it seems to be everything you've ever dreamed about. You do some basic research, create a plan, set goals and dates…you're basically right on track to turn it into a living reality…and then it all dies. The burst of flame. The motivation. The dream. All those rough outlines, plans and deadlines start to haunt you. Even when you force yourself to work, you can't do it. You find yourself coming up with new excuses every time you even think about it. It's like all of a sudden you've lost your interest in that "passion" project and it all turns into a forced task. So you just leave it…unfinished… test - Stacy, this is what I see so many entrepreneurs doing when they decide to create an online product or program and launch it. They go into the product/course creation or launch mode with full force…only to feel bored or get sidetracked after a little while. But if you're serious about your online business (and the dreams associated with it) and are committed to making it work, then you can't afford to fall prey to this cycle of gloom & doom, can you? And that brings me to Day 1 of the "Launched in 90 Days" challenge. A launch without a vision is just a series of tasks that you HAVE to do no matter what. If you don't have a driving force behind your launch, it can turn into a messy business experience…leaving you more frazzled than before. With a clear vision in sight, even the toughest tasks get done like a breeze. Because now you are well aware of the importance of each milestone and the change it's going to bring. So let's take a look at today's assignment, shall we? DAY ONE ASSIGNMENT: How much income are you hoping to bring in through this launch? How will this launch help you impact your audience on a larger scale? List 3 ways your launch will help you become an authority in your respective industry. What kind of lifestyle changes do you see this launch bringing about for you? ACTION STEPS: Answer the questions above. Share your answers in the FB group with the hashtag #Launchedin90 #Day1 to be entered for a chance to win our contest. (Grand prize valued at $997) Tune in at Noon CST to watch the LIVE class in She's Building Her Empire Community. You can do ANYTHING you set your mind to, so stretch your imagination and dream BIG. There's no reason you can't achieve what you've not achieved up until now. See you in the Facebook Group!

If you're having some difficulty understanding the difference between your real value and the price that you're charging, you will really gain a lot from today's show. Stacy's guest, Bob Burg, is a best-selling author and a speaker. He has written a number of books on sales, marketing and influence and today he explains the importance of knowing this, as well as giving you a lot of other, really valuable advice. Listen in today, to what Bob has to tell you about knowing your true value and also about giving value to others. Bob's total book sales have already reached over a million, with the book The Go Giver having been particularly successful. Stacy says that even if you take away only one golden nugget from Bob on today's show, it's going to really be worth listening to, so tune in now, to hear what Bob has for you. Some highlights include: "Sometimes, with entrepreneurs, there's a tendency to under value yourself." From minute 1:45, Bob talks about price and value and why it's so important to understand the difference between the two. "The basic premise of The Go Giver is simply shifting your focus from getting to giving." From minute 2:12, Bob talks about shifting your focus from getting to giving. "We should absolutely trying to please others, and as a result, we profit." At minute 2:47, Bob explains how pleasing others ties into our human nature, as well as into pre-market economics, so we will naturally profit, as a result. "Let's talk about the difference between price and value, because understanding it is what allows us to charge what we should be charging. From minute 3:16, Bob explains about charging what you should be charging and feeling great about it. "Price is finite, but value can be both concrete, in terms of that $5000 saving, but it can also be conceptual, in terms of the peace of mind that she's providing." At minute 5:27, Bob explains the difference between price and value, as in the example that he used. " In a free market exchange, the main characteristic of such an exchange is that both parties, the buyer and the seller, come away from the transaction better off." From minute 6:17, Bob explains the basics of The Law of Value. "When you sell on high value, you're a resource." At minute 6.59, Bob explains about selling on high value. "Sometimes it's so great to work with a coach." From minute 7:59, Bob explains about the value of working with a coach. "Someone gave me some advice that changed the whole way I did business." From minute 9:20, Bob talks about the advice that changed the way he did business. "So many people think that selling is about trying to convince someone to buy something they don't want or need." From minute 11:48, Bob talks about common misconceptions about selling and sets things straight with the truth about it. "In other words, it's the lack of emotional attachment." From minute 13:45, Bob explains about emotional posture. "Asking if something will make money, like you said, is a great question, it's just a bad first question." From minute 19:08, Bob explains why asking if something will make money is a bad question to ask first. "If it will serve, the money will be a result." At minute 21.03, Bob talks about serving as a priority. "We always have to realise that we operate unconsciously, based on our own unconscious beliefs." From minute 22:20, Bob talks about our unconscious beliefs and how they can affect our views about others. "If it's a matter of an actual coach that we're hiring..." From minute 23:30, Bob and Stacy explain what you should look for in a coach. Links: Bob's website: www.thegogiver.com

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. We are wrapping up from the live event we had last week! I have some lessons learned from my live event that I wanted to share with you. The event was great, but I can always improve, so we look at every possible way to make that happen each and every time. One thing I've learned about myself is that I think I lose my voice, not because I am speaking, but because I am stressed. I have lost my voice 4 times this past year, and it's almost always because I am under stress. I knew I had to see if I could control this better because this isn't a normal way to function. So, let's start there and I'll share with you some of the takeaways from my most recent live event. Episode Highlights: "I wasn't doing my normal water intake or taking my multi-vitamins, and I didn't exercise"……….at minute 4.10 Stacy talks about the physical conditions surrounding her stressful times when she lost her voice and the things she realized when she looked back. "We have our opinions, but I also made sure we did a survey"……..at minute 5, Stacy talks about how she has constantly surveyed her audience throughout her business, but it's a little more personal when she surveyed her live event attendees. "The event was profitable and most live events are not."…….at minute 7.30 Stacy talks about how much her first event ended up costing her and the steps she took in year 2 to make sure she was profitable. Sticking to the budget this year helped her profitability this year. "People are waiting to hand over their credit card."…..at minute 9.0 Stacy talks about how you must craft a great offer for your audience. They want to buy from you and have you help them learn more and put into action what you just taught them. So always have a great offer for a follow-up product. "I was able to pre-sell something to my audience."…..at minute 9.20, Stacy talks about how pre-selling a product that wasn't even launched yet, has helped her craft her next product. "There's no resting right now."…….At minute 10.30, Stacy talks about how even though everyone told her to get some rest after her live event, she's working on a new 5-day challenge that starts next week! She's helping people plan, launch and sell out your first digital course. "We can make more money, but we can't make more time."……at minute 12.21, Stacy talks about how you should look at doing a group coaching program even if you make tons of money doing one-on-one coaching. The reason is because you run out of time to help all the people that follow you and need your help. Group coaching allows you to reach more people. Resources: bit.ly/herlaunch - 5-day challenge for your 90-day launch plan

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Do you know how much you can benefit from pre-selling a product? The idea of pre-selling something that doesn't even exist yet can be scary and many people don't fully understand what it's all about, so today Stacy talks about launching that product and she takes you through a five step launch process. Listen in to find out more. On today's show, Stacy recaps the bridge analogy that James Wedmore talked about in his last video. Stacy says that the James Wedmore Series is that good that everybody is bringing it up and that Video 2 was released yesterday. Listen in today as Stacy explains and clarifies the launch process. Some Highlights Include: "I want you to picture a river, right..." At minute 1:36, Stacy asks you to create a mental picture. "Now I love this analogy because it's exactly what we do in our business." At minute 1:44, Stacy explains the analogy. "So we need to basically stick with one bridge..." From minute 2:15, Stacy talks about creating complete sales funnels. "And the biggest reason I want you to pre-sell..." From minute 3:14, Stacy explains why she wants you pre-sell. "We either think that we're lying to people by pre-selling, or we're nervous because we won't finish in time." From minute 4:13, Stacy talks about some problems that women tend to have with pre-selling. "How do you sell something when you don't necessarily know what it's going to look like." From minute 6:40, Stacy explains the process of pre-selling. "And they give me feedback, I'm able to make the next modules better." At minute 7:28, Stacy explains the value in getting feedback. "Now I did create a download for you." At minute 8:12, Stacy tells you where you can access her free download of the five-step launch process. "So here's the five-step process to creating this product." From minute 8:44, Stacy explains the five-step process. "James had this amazing calculator alongside that video..." From minute 12:07, Stacy explains something that she loved about James's video. Links: James Wedmore's Video 2: www.shesbuildingherempire.com/dvd For your free download: www.shesbuildingherempire.com/174download

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Are you an architect, or are you an intern in your business? Stacy wants to know and she can guarantee that you're doing more in your business than you should be doing. She says that she's doing more in her business than she should be and she's working on it and wants you to do that too. Listen in today to find out what she advises. On today's show, Stacy talks about the tasks you need to be doing and the tasks that you need to be weeding off your plate. She also talks about what you need to be delegating to someone else. Stacy, who has been an entrepreneur for almost fifteen years, as well as being a high-performance Business Coach and a best-selling author, says that you really shouldn't worry if you don't think you have the money to hire someone, as she has a really great way around that. Listen in today and find out what you can do. Some highlights include: "A hundred percent of my coaching clients, including myself, are either overwhelmed right now, have been overwhelmed recently, or will be overwhelmed." From minute 2:33, Stacy talks about being overwhelmed in your business and figuring out how to get through it. "Yesterday, I shared James Wedmore's free video series." From minute 1:49, Stacy talks about James Wedmore and what you'll gain from watching his crazy good video series. "So I would love to hear from you, definitely please post in the chat, post in the comments." At minute 2:50, Stacy asks you to let her know if you are overwhelmed right now. "I want to help you figure out and separate this into three lists." From minute 3:16, Stacy wants you to make lists to figure out what you're going to do, what you're going to delete and what you're going to delegate. "So I use what I call 'parking lots'." From minute 3:35, Stacy explains about her idea of 'parking lots'. "So how do we know what is urgent?" At minute 3:55, Stacy explains the importance of your Ninety Day Goals. "You can now decide if you even have anything that you have to continue to do with this, for your 'to do' now." From minute 5:06, Stacy talks about removing things off of your 'to do' list. "Then the last step is delegation." From minute 5:52, Stacy talks about delegation. "If you don't have time to train..." From minute 6:14, Stacy explains how few tasks there are in your business that can only be done by you. "I've created a free download that I would love for you to check out." At minute 6:48, Stacy talks about her free download, to help you figure out what to delegate. "When you hire somebody, you're going to put more work on your 'to do' list." At minute 7:35, Stacy talks about what hiring someone will entail. "Prep like you're heading out on a vacation." At minute 7:55, Stacy gives a great tip for being prepared, when training someone. "No money, right?" From minute 8:23, Stacy talks about how you really can afford virtual assistance. "There are pros and cons." From minute 9:16, Stacy talks about the pros and cons to hiring a Virtual Assistant. "And then our next position, I think for me personally, is going to be somebody in Customer Service." From minute 10:59, Stacy talks the real value in having somebody to do her Customer Service. "So I'm using this new software..." From minute 12:36, Stacy talks about her new software (ecamm, for $30) and why it really excites her. Links: www.shesbuildingherempire.com/bbd – For James Wedmore's free video series. www.shesbuildingherempire.com/173download – For Stacy's free download about delegating. Resource: Book: Virtual Freedom by Chris Ducker

If you're thinking of starting your own podcast, you're likely to find that it involves a whole lot more work than you think. On today's show, Stacy talks to Nicole Holland, who is an expert at podcast guesting and she's also going to be one of the speakers at Stacy's She's Building Her Empire Live Event, which is coming up in two weeks. Listen in to find what Nicole does and what she has to offer. Stacy wants the ladies coming to her event to get to know Nicole a bit better, because she wants them to take advantage of what Nicole has to share and also so that they can dive straight in on day one of the event, with any questions they may have for her. Nicole helps entrepreneurs to get featured on hot podcasts that their target audience is listening to. She helps them to understand how to position themselves so that they get both bookings and results. Listen in today and find out how to get featured on the hottest shows and get the results you want. Some highlights include: "I've been a marketing strategist, I'm a Master Coach, ..." From minute 3:34, Nicole shares some background to what she does. "Podcasting is such a great way to connect with people." At minute 5:34, Stacy talks about podcasts as a way to really connect with people. "So I was not interested in podcasting- I didn't even listen to podcasts and I already had enough on my plate." From minute 6:06, Nicole talks about how she got into podcasting. "And I'm not the kind of person who can do anything like, half- I mean I'm either all in or all out and so when I do my summits, it really is a considerable amount of time and effort and work." From minute 8:19, Nicole talks about what goes into creating a virtual summit. "Honestly, it was totally unintentional. I had no intention of becoming this person." From minute 9:47, Nicole talks about what made her decide to help people to get on other people's shows. "I started really paying attention to what made a great guest, versus what made a not great guest." From minute 12.25, Nicole talks about recognizing what makes a great podcast guest. "Rather than writing a book, I did a Beta Program, called Interviews That Convert, where I taught people everything that I knew and gave them templates and stuff like that." At minute 14.03, Nicole talks about her Beta Program. "So instead of doing the Program and having people pay for it, I decided to give it away for free, so I create a podcast called Get Guests Ready." At minute 16:19, Nicole talks about her free Get Guests Ready Podcast. "The more we embrace who we are, what we stand for and speak our truth, the more our people come to us." From minute 19:31, Nicole talks about attracting and working with the right "I'm not like a main speaker, I'm doing a breakout session." From minute 20:55, Nicole talks about what she will be covering at the Live Event.

Stacy recorded this show in Mexico, while away on her first vacation in about five years. Initially, she thought that the vacation would be a waste of money, as she's been away to tons of conferences recently and she thought that the money could be better used in many other ways, both in her business and at home. She was also under the impression that she didn't really need a break at this time. Listen in and find out how Stacy came to realize that this vacation was really necessary for both herself and her husband. Stacy points out that there is a big difference between going away to a conference, where you'll end up spending all day in over cooled conference rooms, and taking a real vacation with your partner. Listen in today, as she shares some of the valuable things that she learned while she was away. Some highlights include: "Just because I don't think I need a break..." At minute 4.49, Stacy explains that she came to realize that although she didn't think she needed a break, her husband, who works in a typical 'nine to five' situation, certainly did. "Just because you don't need it, doesn't mean that he doesn't need it!" At minute 5.39, Stacy points out the necessity of taking your partner's needs into account, when deciding whether or not to take a break. "Also, we needed it together...we make sure that we take a date night once a week." At minute 5.42, Stacy explains the importance of taking some quality time out, sans kids, to spend with your partner. "I didn't realize that I did need some sort of a break." At minute 6.15, Stacy talks about how she came to realize that she had not exited out of 'launch mode' after her launch was over and she continued working around the clock, often trying to squeeze in as much work as she could before her kids woke up. "I was able to kind of re-prioritise, and because of that, it really gave me the break that I needed, that I didn't even know that I was missing." At minute 7.00, Stacy explains how she benefited from a break that she didn't even realize that she needed. "Here's what I was able to do-" From minute 7.11, Stacy explains how her plans to read the book Profit First changed and she ended up walking and thinking a lot, resulting in her listening to a book with her Audible App, The Miracle Morning by Hal Elrod- and taking the opportunity to practice what she learned from it for a whole week. "So here's kind of what I did and I want you to see this." From minute 8.31, Stacy shares some of the things that she gained, from her daily practices from The Miracle Morning. "I used the Muse Headband." At minute 9.05, Stacy explains how using the Muse Headband really helps her to meditate. "Here are some tips that he gave me that are really useful-" At minute 10.04, Stacy shares some really helpful morning tips from the Muse Headband meditations. "And then a couple of the other things he tells you to do are affirmations.." From minute 11.53, Stacy explains how you can really benefit from doing regular affirmations. "Do some envisioning- something you want to happen." At minute 12.36, Stacy talks about her use of a Vision Board. "Another thing he said was 'exercise'." From minute 15.31, Stacy talks about how much she has benefited from doing ten minutes of Yoga each morning. "Journaling and really expressing your gratitude every morning in a journal." At minute 16.56 Stacy talks about being really specific, without being repetitive, when expressing your gratitude every morning, in a journal. Stacy's recommended resources: Application: Audible (For listening to books) Books: Profit First by Mike Michalowicz The Miracle Morning by Hal Elrod Stacy bought this Muse Headband Links: For Stacy's free Training Workbook- 7 Ways to Go From Overlooked to Overbooked With High Paying Clients, go to: www.bit.ly.com/herfreetraining

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. In episode 166, Stacy shared 5 big takeaways from Social Media Marketing World. Today, she's here to share 4 things she learned at the same conference that has nothing to do with social media marketing. Also, the podcast is undergoing a bit of restructuring. From now on, Stacy will do Facebook Live broadcasts that will then be turned into podcast episodes. This change will allow for better repurposing of the content. So if you are on the email list, you will get a notification of the Facebook Live every Wednesday around noon and you can catch the show live. In this episode, Stacy discusses: Success needs to be balanced. At minute 2:50 Stacy talks about how the truly successful people are balanced in every aspect of their lives. True success only comes when you have the entire life you want, not just the successful business. Masterminds are everything. At minute 4:05 Stacy talks about her amazing mastermind. There are couples in my mastermind and there are so many great relationships to be developed there. No new friends. At minute 5:20 Stacy talks about how one session at SMMW talked about the limited amount of time they have to cultivate relationships. So, it means that you don't have any time for any new friends because you are so busy deep diving into the relationships in their masterminds. Some of the best conversations happened in the hallways. At minute 7:40 Stacy talks about how she had her best conversations in the hallways. She felt bad about skipping sessions but learned so much more by learning from individual conversations in the hallways. Speakers on stage were nervous to speak at a huge event. At minute 9:20, Stacy talks about how many speakers had been given the stage and all it takes is raising your hand and applying to speak to a group. It's time to pitch to speak in any conference you feel you can contribute to. Don't forget to check out episode 166 to learn the 5 big takeaways I had from Social Media Marketing World. Also, don't forget about my live weekly webinar - 7 Pillars or a successful business. bit.ly/herwebinar Join our Facebook group at www.shesbuildingherempire.club!

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. If you're looking for the easiest ways to make money online, you will gain a lot from listening to today's show, as Stacy explains why it's really okay to do something that works, even though someone else has done it before. Today, Stacy mentions that when something is easy, everybody does it, so she gets excited when things seem confusing, as then, there are usually a limited amount of people doing it. She explains that what she does in that case, is to pay an expert to explain how to figure it out and how to do it properly. Sometimes, however, she does take the easy road, as that 's what people are looking for. Listen in today and find out from Stacy what she means, when she talks about the easy ways. Some highlights include: "How can I really put something out there..." From minute 3.09, Stacy talks about a problem that she and her team faced during a recent Mastermind. "So what my team and I decided..." From minute 3.25, Stacy explains how she and her team decided to overcome their problem. "Why do we both have a one day workshop?" From minute 3.35, Stacy explains why it's common practice for people to choose to do the same things, with the same topic and even the same price point. "The reason I'm bringing this story up..." At minute 4.22, Stacy explains why you shouldn't hold yourself back, just because somebody else has done the same thing that you intend to do. "Let's talk about what are..." From minute 5.16, Stacy talks about common practices, to make money online. "What do those freebies look like?" At minute 5.26, Stacy explains about freebies, what they look like and why people use them. "In one of my Group Coaching..." At minute 6.01, Stacy explains why she encourages you to copy things that work. "Put your own twist on it..." At minute 6.29. Stacy explains why and how you should put your unique stamp onto something that you copy from someone. "So there's nothing wrong..." At minute 7.43, Stacy explains why there's nothing wrong with going after something that people are already doing. "We go through these stages..." At minute 8.20, Stacy discusses current trends. "When you see a trend happening..." From minute 8.43, Stacy explains why she encourages you to jump on a trend sooner rather than later. "There will be a time..." At minute 9.52, Stacy explains that people get tired of things at a certain point and won't continue to do them, so she cautions you to not wait so long that you miss an opportunity. "You need to jump in now.:" From minute 10.41, Stacy explains why you should still jump onto Facebook Live now. "I actually want you..." From minute 11.36, Stacy explains why you really should look at what others are doing and why you will still create something that is uniquely your own, after that. "Definitely check out my free webinar..." From minute 12.44, Stacy explains why you should look at her free webinar- 7 Core Pillars of a Highly Profitable Business. Link for Stacy's free webinar: www.bit.ly/herwebinar

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Did you miss Social Media Marketing World this year? Stacy just got back from the conference and has so much to share. In this episode, Stacy will share her top takeaways from the sessions she attended. In case you were wondering, Facebook still reigns supreme as far as being the biggest social media marketing channel. That's the good news. The bad news is that across the board, everyone has had their organic reach drop. Don't despair though, because in this episode Stacy will also tell you how to get around this and still reach more of your target audience. The answer to reach isn't frequency. It's using Facebook Live. Listen in as Stacy explains: It's not a matter of finding the time, it's a matter of removing something to make time for this. At minute 4:30, Stacy talks about how FB live is a necessity. The bad news is FB ads are starting to get saturated…..at 5:20 Stacy talks about how she has an ad that is working, but she can't increase it because she has saturated her market. The answer to market saturation is Messenger ads……..at minute 6:15 Stacy talks about this confusing new thing called FB messenger ads. We can target people inside our messenger app……at minute 7 Stacy talks about the 60-70% open rates for the Messenger ads. Everybody is doing FB live……….at minute 8:10 Stacy talks about how even though FB Live has been out for awhile, many people have never even done their first FB live yet. Instagram is absolutely the #2 social media platform……….at minute 9:22, Stacy talks about how Instagram needs to be treated completely different than FB. Should you be on Snapchat….maybe not if you do Instagram well. At minute 10:20, Stacy shares what the experts shared about why you may not need to be on Snapchat after all. Artificial Intelligence, aka "bots" are like an auto-responder, and they are getting smart enough to interpret an answer and know how to respond. At minute 11:30, Stacy shares this incredible technology and how it will work. You need to pay attention and observe when you get a Messenger ad. At minute 13:06 Stacy shares a story of a friend who added FB Messenger ads to his launch and made an additional $9000. Messenger is really turning into an email. At minute 14:12, Stacy explains why people are expecting to get to you on Messenger the same way they would on email. We will be experimenting with Messenger ads. At minute 15:50, Stacy shares the difference in how Messenger ads get priced by how many you send, not who sees it. The high open rate right now makes it worthwhile. I was convinced to get on YouTube. At minute 16:50, Stacy explains why your YouTube needs to be more than just repurposed content. The six degrees of separation comes into play with YouTube, so we need to create headlines that people will search for. At minute 18:20, Stacy explains why "how to" videos will always do great on YouTube. Social media is always changing. At minute 21:10, Stacy explains how you can gain a competitive edge by staying on top of the social media trends. Join Stacy for 7 Pillars of a Highly Profitable Business - Wednesday at 11:30 am Central at shesbuildingherempire.club

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Are you concerned about your business because you're spending more on it than it's bringing in right now? Would you like to find out what you can do to turn this situation around? If so, you will learn a lot from today's show, as Stacy dives in deep and explains how it really is possible to survive this and to move forward with your business. Today, Stacy explains how you can avoid getting overly stressed about money in your business. She talks about how people tend to focus solely on their income, but not on their spending in business- a big mistake! She points out that it takes a lot of money to start a business and to keep it going strong and how it could happen that you could be funding it, growing it and then, all of a sudden, run out of money. On today's show, she focuses on what you should and shouldn't cut from your business in that situation and on how to cut things in a way that your customers don't feel it. Listen in and find out how to be smart and avoid spending more than you're making. Some highlights include: "So, first of all, are you spending a thousand dollars to bring in a hundred?" At minute 2.52, Stacy talks about how easily you can fall into spending more than you're making. "But if you're somebody who's selling something that's actually costing them to do it, don't do it." At minute 4.05, Stacy gives some down to earth advice about keeping your expenses in check. "Do you know how much it costs you every single month to run your business?" At minute 4.18, Stacy asks a basic, yet necessary question, about hidden, ongoing monthly expenses in an online business. "What is your break even number, every single month?" At minute 4.59, Stacy talks about how many people don't know that very basic fact- and why you need to know it. "But we will talk about what we do cut because there are some things you shouldn't cut, some things that you should." At minute 5.45, Stacy talks about how and why you should make those cuts without letting your customers know that your business isn't going well. "Let's talk a bit about what expenses you can cut." From minute 7.02, Stacy advises about the best way to cut your expenses. "I do want you to look at it and go 'I either need to get rid of it, or I need to start using it'" At minute 8.53, Stacy talks about being careful not to get rid of things that you could benefit from actually using. "Let's talk about some software..." From minute 9.00, Stacy talks about certain types of software that you could change for a free version that will still do the job, without letting your customers feel it. "I didn't really need it. I wish I would have started a little bit smaller..." At minute 10.00, Stacy talks about things she overspent on, starting her business and how she would have benefited from spending less at the time. "Let's talk about what not to cut." From minute 10.32, Stacy talks about the importance of not cutting certain things. "I would be very careful about downgrading to something that people again can see... money must be tight" At minute 12.42, Stacy cautions you about doing things in a way that will let your customers know that something is going on with your business. "How do we bring in quick income?" At minute 13.28, Stacy talks about how to make some money quickly, in a way that looks right. "People love events." At minute 15.47, Stacy talks about how you can really benefit from doing a launch. Stacy's free Facebook group: She's Building Her Empire club

As a business owner, you have a unique set of needs when it comes to tax planning. Many entrepreneurs assume that because they hire an accountant or a tax professional, that they are automatically getting the best advice about how to lower their tax obligation. It may surprise you to learn that an accountant isn't trained to help you lower your taxes. There are many myths in the industry about completely legal parts of the tax code. Our guest today, John Pollock is here to set us straight and show us how to stop paying more taxes than we legally need to! John Pollock is CEO of Financial Gravity - a firm that focuses on proactive tax strategies and planning for small businesses. He has been featured in Forbes Magazine. He is a frequent contributor on television and radio. John wrote the books The Nest Egg Cookbook – Your Recipe for a Comfortable Retirement. He contributed to the books Secrets of a Tax Free Life, and Tax Breaks of the Rich & Famous. John is also a featured speaker at conferences around the country. Your accountant isn't trained to help you with tax planning. At minute 4:30 John talks about the gap in training for accountants. Accountants do not help you lower your taxes. At minute 5:30 John tells you where to get the real advice you need for tax planning. So many people are not being helped by the accounting industry because it has failed to educate people without trying to do what is right for its customers. At minute 8 John explains why he blames the industry. The Augusta rule and why more accountants don't want to touch it. At minute 9 John tells us how to save upwards of $3000 of taxes. 5 ways to write off a home office in the tax code. At minute 10 John challenges the risk adverse industry and how it is ripping you off. Most businesses are structured wrong and why an LLC may not be the best thing……at minute 12 we learn why you are being sold on a structure that means you pay the highest taxes. "If you make over $100,000 year, you probably need help with your taxes." At minute 19:30, John explains how you can get creamed by taxes, but you can also fix it for the next year. The dirty underbelly of the business world is that your first breakout year comes with a price tag" around minute 22, John gives you the low down on the J-curve. "Most people are saving for retirement wrong"……around minute 24 John explains why a 401K is a terrible idea for an entrepreneur. "Obamacare is tax law." At minute 25, you can understand why the law isn't a healthcare law, but a tax law. The Ramsey approach is for blue collar workers or employees, so you can't take his "pay cash for everything" advice as an entrepreneur. Minute 27 holds all of the details about why you should use pre-tax dollars for your car. Connect with John and Financial Gravity: Free ebook financialgravity.com lowertaxhigherprofit.com - video series text taxbook to 33444 to get the FREE ebook about the Myths surrounding taxes

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. If you're considering doing an online coaching course, or a Mastermind and would like to know the difference between all the programs out there, you will gain a lot from listening to today's show. Stacy realizes that there are so many people out there who have never had any kind of coaching before, so today she wants give you the information that you need, in order to make those decisions. Stacy has been in business for a long time and she's been going to Masterminds and participating in coaching courses for eleven years, so she would like to share what she's learned to help you to understand the difference between Masterminds, Group Coaching and Private Coaching, so listen in to find out more. Some highlights include: "Masterminds are all the rage right now..." From minute 1.13, Stacy explains the difference between free and paid Masterminds. "Now let's start with the free ones." From minute 1.52, Stacy talks about free masterminds. "As I've decided to leave the Mastermind..." From minute 2.18, Stacy talks about the need for strong leadership in Masterminds. "If you want to do a free Mastermind..." At minute 3,08, Stacy explains what you need to have in place, if you want to do a free Mastermind. "Let me even backtrack here..." From minute 3,24, Stacy explains what a Mastermind is. "But understand that this person..." From minute 5.08, Stacy explains the role of a facilitator at a Mastermind. "So that is why group coaching..." At minute 8.42, Stacy explains why Group Coaching has become more popular. "I typically pay for private..." At minute 10.32, Stacy talks about her choice to pay for private coaching. "You're sharing the expert in Group Coaching." At minute 10.48, Stacy explains the difference between Private and Group Coaching. "What's the best use of my time here?" At minute 11.17, Stacy talks about how to choose between Private Coaching, Group Coaching and Masterminds. "How can you utilize the Group Coaching..." At minute 12.16, Stacy explains how you can make the most of Group Coaching. "Those two things have brought me..." At minute 13.18, Stacy explains how she really benefits from investing in Private Coaching and Masterminds. Don't miss this episode! It will save you valuable time and money in your next development endeavor!

If you're considering hosting your own podcast and you'd like to get some expert advice on how to go about doing that, you're really going to love today's show! Stacy's guest is Jessica Rhodes, the CEO of Interview Connections, which is the premier agency for podcasters, guest experts and for booking them on other podcasts. Jessica is also the acclaimed author of the book Interview Connections: Rock The Podcast From Both Sides Of The Mic. She has a few of her own podcasts too- Rhodes To Success, The Podcast Producers, and The Parenting Rhodes. Listen in today and find out how to produce a winning podcast, from someone who really knows both sides of the mic. Some highlights include: "I actually started my business because I wanted to be a stay at home mom..." From minute 0.52, Jessica explains how she got started, with her podcasting empire. "If I am going to be speaking at these conferences, I need to host my own show..." From minute 2.44, Jessica talks about what motivated her to start her own podcast. "The first show was The Rhodes To Success, my weekly podcast..." From minute 3.05, Jessica talks about how she went from having one show to having three shows. "I typically recommend starting as a guest expert, because it's easier..." From minute 4.34, Jessica, who is all about both sides of the mic, gives advice to newbies about where to start. "I always recommend outsourcing it..." From minute 7.24, Jessica talks to entrepreneurs about the most efficient way to use your time when producing your podcast. "I think it's all about providing a ton of value and not holding back." From minute 8.40, Jessica explains how to really come across as the expert, on your own show, or on someone else's. "I really believe in... always having an abundance mindset." From minute 11.20, Jessica talks about how to deal with any fears you may have about there not being enough room for both you and your guest expert on your show. "You can monetize it in a couple of different ways..." From minute 14.37, Jessica advises you about how you can best monetize your podcast. "You could go the route of actually working with an advertising agency..." From minute 18.37, Jessica talks about how you can reach out to a podcaster that you would like to sponsor. "I always say that the listeners are kind of the bonus... for me, the primary value of this interview is the time I'm spending with you..." From minute 22.30, Jessica talks about how you can extract the most value from being interviewed on someone's podcast. To contact Jessica: www.jessicarhodes.biz Jessica recommends books by Dan Kennedy.

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. If you're considering signing up for an online course, or Mastermind, but you're wondering if it will be worth the money, or if your husband just doesn't see the value in it and that's holding you back, you will really benefit from today's show. Listen in as Stacy dives deeper into the things that you, as an entrepreneur, really need to talk to your husband about, when it comes to investing in online courses. Stacy wants to help you to figure out how you can make it work and how you can get it through to him that these courses really are a great investment. Join her today, as she urges you to talk to your husband and explain things in a way that he can get it and find out how you can get yourself out there, do what you do best and start sharing your talents with the world. Some highlights include: "First, I want you to understand that this is your education you're talking about, right?" At minute 1.18, Stacy puts this kind of investment into perspective. "This year alone, between those two things, I spent like about $56 000 on those two..." From minute 2.18, Stacy explains how much she will bring in, due to having invested that money. "I'm saying that it brought in $20 000 into my business, because of one strategy that I used there." From minute 3.12, Stacy explains that it's not about how much it costs, but about how much it will make for you. "There is so much more money that I'm putting into my personal development..." From minute 3.49, Stacy explains how much she spends on live events and why it's so well worth it. "I have grown up in a family business and because of that, when I talk about anything about my business, my family gets it." At minute 4.55, Stacy talks about the advantage of having your family's support when you have a business. "I also married an extremely supportive husband..." From minute 5.24, Stacy explains that her husband trusts her, even if he doesn't understand the specifics of what she's doing and the huge advantage of that for her. "And then you might have somebody who doesn't get it and they're going 'you're nuts for doing this.'" From minute 6.08, Stacy explains that she wants you to figure out how you're going to make this better and not to just give up. "So I purchased an online course for $997 from an online expert. I used the strategy that was sold in that product and my launch that I did, using this strategy, brought in $60 000." At minute 6.40, Stacy gives an example of something that her husband understood. "So start to educate your husband on things like that." At minute 7.08, Stacy explains more about how you can go about educating your husband about the value of investing in online courses. "I want you to know that your wife is out there doing what she does best and doing what she loves..." From minute 8.05, Stacy explains to husbands how much their support means to their wives. "Confidence is huge- it's make or break in this space..." At minute 8.27, Stacy talks to husbands about the importance of their wives being confident with what they do. "People are making millions of dollars online every single day..." At minute 9.01, Stacy explains how online products, although often intangible, make a huge difference in people's lives. "If you have the funds to do this on your own, do you need their support? Can you go through with it anyway?" At minute 9.55, Stacy talks about the amazing groups you can join to get support, inspiration, and motivation from other female entrepreneurs. Links: Stacy's website: www.shesbuildingherempire.com Stacy's free Facebook Group: She's Building Her Empire club

The guest on today's show is Lindsay Padilla. Lindsay, who has two graduate degrees, used to work as a University Professor and is now an online Teaching and Learning Consultant. Last April, Lindsay was at lunch with some big influencers, after attending Todd Herman's Ninety Day Year. She was helping one of them with an upcoming launch and the person was so impressed with what Lindsay had to offer that she wanted to know why she wasn't teaching this to other people. This made so much sense to Lindsay and she realized then that she actually had many things to offer to people that could really benefit them, as entrepreneurs. On today's show, Lindsay talks to Stacy about her online business and she also shares some incredibly simple, yet effective ways that you can attract more people, streamline your content, find your niche and really stand out, with online coaching. Listen in today and discover more ways to keep your business growing. Some highlights include: "You know, I've been in academia for at least like thirty years..." From minute 1.15, Lindsay talks about how got to where she is today. "And so that common thinking of how do I translate my face to face course into an online course is actually pretty much what I help entrepreneurs do all the time." At minute 4.07, Lindsay talks about her current business and what she does. "You never know what connection you meet- that would trigger off the next idea..." At minute 4.58, Lindsay talks about the importance of being open, networking and going to events, to growing your business. "To get started, it's a really good way to like get testimonies from people and just get the vibe of what it's like to work with someone one on one." From minute 7.10, Lindsay talks about the value of bartering or swapping services with others, when starting out in your business. "If you find yourself in a niche, or something that you're realizing doesn't have a lot of people or a niche that does, you have to stand for something." At minute 9.03, Lindsay explains how you can make yourself stand out from other people. "I'm good on camera and I think it has to do with me teaching a little bit..." From minute 12.59, Lindsay talks about her personal strengths and what makes her business unique and special. "You know, I actually started to go to live events that aren't necessarily in the little bubble..." From minute 14.29, Lindsay talks about live events- her favorite ones and how many she goes to each year. "I have my first full-time employee and I essentially cloned myself..." From minute 18.46, Lindsay talks about delegating things to other people. "So I tend to actually get people who are academics..." from minute 24.06, Lindsay talks about the type of people she attracts to work with. "There's too much content..." From minute 24.28, Lindsay talks about some common mistakes she sees with course creation and what can be done to fix them. "Make sure you have transcripts... get all your videos transcribed." From minute 28.41, Lindsay explains some small things that you could do, to really benefit your business. To contact Lindsay: www.lindsaympadilla.com Lindsay on Facebook: The Teacher's Lounge Group Resource: www.pdfescape.com – to help you to stay organized Go to www.audibletrial.com/herempire for your free trial from Audible.

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Today, Stacy talks about the great success of her Brand To Expand five day challenge and points out that it's not too late to join. She explains why she likes challenges so much, due to the quick wins and the clarity you can achieve in a really short time. On today's show, Stacy talks about how she really got to know so many people so well through her challenge- and very quickly. She points out that this is not by chance. She explains that she's very intentional with what she does and today, she breaks down how she goes about doing this. Listen in and find out how you can use your intention to build your business and create success. Some highlights include: "One of my company values is to deliver 'wows' to my customers." At minute 1.48, Stacy explains how she delivers 'wows' to her customers. "Do something that nobody is doing." At minute 2.35, Stacy explains more about how to deliver 'wows'. "So what we did was she put all of those emails in a folder for me..." At minute 3.18, Stacy talks about using a personal touch to 'wow' your customers. "So it's not about the all or nothing attitude..." From minute 4.30, Stacy talks about doing what you can, when you can. "So each time you touch or reach out to somebody, it's noticed." At minute 5.12, Stacy talks about unexpected things you can do for your customers. "One of my favorite ways to 'wow' customers is when you mess up." From minute 5.55, Stacy talks about thinking ahead and creating systems in your business. "How should you deliver 'wows' in your mistakes..." At minute 6.35, Stacy explains how you can 'wow' your customers by pleasantly surprising them. "It has to be brag-worthy." At minute 8.03, Stacy talks about offering something brag-worthy to make up for mistakes. "Be more referable." At minute 8.28, Stacy shares some advice to get more referrals. "Do not be bitter with your customers that leave you." At minute 10.08, Stacy gives some advice to get customers to come back to you, should they leave. "This is one of my modules in She's Building Her Empire." At minute 10.36, Stacy explains how you can learn more through her online academy. For Stacy's Brand To Expand Five Day Challenge go to: www.brandtoexpandchallenge.com For Stacy's Online Courses go to: www.shesbuildingherempirelive.com

Today's guest is Maggie Patterson, a Communications Strategist and Chief Marketing Officer at Scoop Industries. Maggie, who has over fifteen years of experience, has spent her career working in Client Placing roles in Marketing and as a Copywriter and she's been self-employed for the last eleven years, as a consultant. She is also co-host of Services, Sales, Success Podcast (formerly known as The Inside Scoop Podcast), a Master Level Content Marketer (as awarded by Copyblogger) and her work has been in many different places, such as Virgin.com and Fast Company.com. Today, Maggie shares her experience and explains how she mentors business owners to She is also co-host of Services, Sales, Success Podcast (formerly known as The Inside Scoop Podcast), a Master Level Content Marketer (as awarded by Copyblogger) and her work has been in many different places, such as Virgin.com and Fast Company.com. Today, Maggie shares her experience and explains how she mentors business owners to scale their businesses in a smart way, that doesn't kill them in the process. On today's show, Maggie and Stacy discuss some hot marketing strategies. Listen in and find out about what you should be focusing on in your business and learn how you can do way better by getting back to the basics and doing less. Some highlights include: "So I was one of those really entrepreneurial kids, always wanting to have a business..." From minute 0.57, Maggie shares her background story. "So I co-own a marketing agency called Scoop Industries..." From minute 3.02, Maggie talks about what her business looks like today. "There's really two parts to this..." From minute 4.40, Maggie explains where you should be looking to find new clients. "So one of the biggest things I see and this is that we don't value what comes easily to us..." From minute 7.33, Maggie explains the basics that you need to have in place, when trying to seal the deal when closing a booking with clients. "So what I always tell people is – have three packages." At minute 8.32, Maggie talks about whether there should be a maximum number of offerings that you have for your clients. "Pricing tells a story." From minute 10.33, Maggie gives some tips for appropriate pricing and packaging. "So number one go-to resource is literally to cut your to do list in half..." From minute 12.38, Maggie shares some of her favorite systems, strategies and resources to move your business to a higher level. "A lot of times we talk about boundaries with our clients..." From minute 15.51, Maggie shares some tips to take you above and beyond with customer service. "Our team is fascinating." From minute 19.14, Maggie talks about the team she works with. To contact Maggie: Maggies website: www.scoopindustries.com Maggie is co-host of the Services, Sales, Success Show (Formerly The Inside Scoop Podcast)