We Live It | LiveAg's Livestock Marketing Podcast

What does it take to lead with purpose in the livestock industry?BioZyme CEO Lisa Norton joins the We Live It Podcast to discuss leadership, building strong teams, and the importance of innovation in animal nutrition and agriculture.In this episode, we also share the announcement of LiveAg’s partnership with BioZyme, bringing additional visibility to cattle backed by VitaFerm® and Gain Smart® nutrition programs. Through LiveAg’s nationwide video auction platform, producers who invest in premium nutrition and sound management can better showcase their cattle to a competitive national buyer base.This conversation highlights: • Leadership in the livestock industry • Building strong teams and company culture • The importance of fermentation and nutrition science • Value-added marketing opportunities for producers • The future of data-driven cattle marketingAt the end of the day, good cattle start with good management, strong partnerships, and the right people behind them.Subscribe for more conversations with leaders who truly live it.The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Cattle health starts with proper nutrition, and that is why BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle fed VitaFerm and Gain Smart mineral are positioned in front of a national, competitive buyer base on sale day, often receiving premium returns. Learn more here. 00:00 Highlight Clip 01:03 Show Intro 01:18 Welcome & Lisa Norton Introduction 03:05 BioZyme Company Overview 05:40 Leadership & Company Growth 08:15 Hiring the Right People in Agriculture 10:02 Company Culture & Team Building 11:35 Lisa Norton’s Career Journey 15:45 Innovation & Fermentation Technology 19:29 The Future of Livestock Industry 21:50 Leadership Philosophy 23:20 Closing Thoughts

In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Andy Holloway of Canadian, Texas, for a grounded conversation straight out of the Texas Panhandle.They cover what producers are seeing in the market right now, how replacement females are fitting into long-term strategies, and why staying connected to industry conversations matters more than ever. From local insight to bigger-picture policy and market signals, this episode is about thinking ahead, building relationships, and staying sharp in a changing cattle industry.If you’re in the business, thinking about getting in, or just want to stay informed, this is one worth listening to.The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Cattle health starts with proper nutrition, and that is why BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle fed VitaFerm and Gain Smart mineral are positioned in front of a national, competitive buyer base on sale day, often receiving premium returns. Learn more here. 00:00 Intro & Welcome 01:45 Life & Ranching in Canadian, Texas 05:30 Current Cattle Market Conditions 10:15 Replacement Females & Long-Term Strategy 16:40 Building Relationships in the Industry 22:10 Staying Ahead of Policy & Trends 27:30 Texas Panhandle Perspective 32:00 Final Thoughts & Takeaways (00:00) - Intro & Welcome (01:45) - Life & Ranching in Canadian, Texas (05:30) - Current Cattle Market Conditions (10:15) - Replacement Females & Long-Term Strategy (16:40) - Building Relationships in the Industry (22:10) - Staying Ahead of Policy & Trends (27:30) - Texas Panhandle Perspective (32:00) - Final Thoughts & Takeaways

In this episode of the We Live It Podcast, we sit down with Angus breeder Josh Worthington of Worthington Angus in Dadeville, Missouri. Recently recognized as the American Angus Association's Young Angus Breeder of the Year, Josh shares how discipline, proven genetics, and a customer-first mindset have shaped his Angus bull program.We discuss what commercial cattle producers should look for in Angus bulls, how seedstock decisions impact calf crops at weaning, and why consistency and long-term breeding strategy matter in today’s bull market. Josh also shares insights on building a successful bull sale, reaching new buyers through online bidding, and staying focused on delivering value to customers.Get registered for the Worthington Angus bull sale on March 28, here: https://bid.live-ag.com/events/event/325/worthington-angus-11th-annual-spring-saleIf you’re involved in Angus cattle, bull sales, or commercial cow-calf production, this episode is packed with practical insight from a breeder who has built his program from the ground up.🔔 Subscribe for more conversations with Angus breeders, cattle producers, and leaders in the livestock industry.We’re proud to partner with BioZyme, Inc., the makers of VitaFerm and Gain Smart. Learn more: https://biozymeinc.com/blog/biozyme-partners-with-liveag/

This week on the We Live It Podcast, Ty deCordova and Casey Mabry sit down with Doug Stanton of IMI Global to break down one of the biggest new announcements in value-added cattle marketing — the Raise Well program.If you're wondering:How do I add more buyers on sale day?What claims actually matter in today’s market?What are retailers and consumers demanding in 2026?Is Raise Well different from CARE or Natural programs?Should I bundle verification programs?We cover it all.Doug walks through the evolution of third-party verification programs including: • Source & Age • NHTC (Non-Hormone Treated Cattle) • Natural • CARE sustainability platform • Angus Link & GMS • And now… Raise WellRaise Well is an animal welfare-based, natural, traceable program already approved by Whole Foods and being utilized by retail supply chains. It represents a growing shift toward consumer-driven beef standards and gives producers another opportunity to attract new buyers.The key takeaway?You don’t build premiums overnight — you build buyer pools.The more programs you qualify for, the more options you create on sale day.If you're marketing feeder cattle, backgrounding calves, or selling through video auctions, this episode will help you understand how third-party verification adds market access and protects long-term buyer relationships.Subscribe for weekly conversations built by cattle people, for cattle people.#RaiseWell #IMIGlobal #CattleMarketing #VerifiedBeef #WeLiveIt (00:00) - Welcome from Denver | Coors Field Recording (02:00) - IMI Global Background & Third-Party Verification History (05:30) - Why Source & Age Is the Foundation (09:45) - NHTC, Natural & Bundling Programs for More Buyers (15:20) - The CARE Sustainability Platform Explained (21:10) - What Retailers Are Learning from Consumer Data (26:30) - Introducing the Raise Well Program (30:45) - How Raise Well Differs from CARE (35:00) - Whole Foods Approval & Retail Demand (38:40) - Country Natural Beef & Expanding Buyer Pools (42:00) - Why Adding One More Buyer Matters on Sale Day (46:00) - Don’t Chase Premiums — Build Market Access (50:00) - Protecting Buyer Relationships Long-Term

Recorded live at Colorado Rockies home turf, Coors Field, during Stockmen at the Stadium, this episode is one we’ll never forget.We sat down with legendary cattle feeder, former President of ConAgra Red Meats, and Rockies owner Dick Monfort for a conversation that bridged two iconic American institutions: beef and baseball.Long before stadium lights and opening day crowds, Dick was riding pens at four years old, feeding cattle alongside his grandfather in northern Colorado. He helped lead one of the most transformative eras in the beef industry, from shipping live animals to pioneering boxed beef, to scaling plants that harvested over 100,000 head per week. He lived through razor-thin margins, near bankruptcy, plant start-ups, industry reinvention, and the relentless grind of feeding a nation.Then came a curveball.In the early 1990s, the Monfort name became tied to Major League Baseball when the Rockies franchise was awarded to Denver. What started as a $95 million investment turned into one of the most recognizable brands in professional sports. Today, Dick’s legacy spans feedyards, packing plants, and a ballpark that seats more than 50,000 fans under the Colorado sky.In this episode, we talk about:Growing up in a three-classroom schoolhouse outside GreeleyFeeding cattle year-round on Colorado’s Front RangeThe shift from carcass beef to boxed beefRunning a packing plant at 26 years oldThe ConAgra acquisitionWhy cattle genetics today are better than everAnd how running a feedlot compares to running a Major League franchiseWhat makes this conversation special is the humility. Dick speaks with deep respect for the cattle industry, calling it the business that “helped feed the world.” For us, recording this episode inside Coors Field felt like a full-circle moment for agriculture.Dick, thank you for your time, your candor, and the blessing of this conversation. It was an honor to sit in your stadium and talk about the industry that built it.If you care about cattle, leadership, grit, or the evolution of American agriculture… this one is for you.🎧 Listen now and don’t forget to subscribe to the We Live It Podcast. (00:00) - – Welcome to Coors Field (01:15) - – Growing Up in the Feedlot (03:45) - – Feeding Cattle Year-Round in Colorado (06:50) - – Shipping Carcasses vs. Live Cattle (08:30) - – The Birth of Boxed Beef (10:45) - – Learning the Hard Way in the Feedlot (13:20) - – Buying Cattle During College (15:00) - – Scaling to 100,000 Head (18:40) - – Running a Packing Plant at 26 (22:00) - – The ConAgra Acquisition (24:30) - – Entering Major League Baseball (26:45) - – Beef Business vs. Baseball Business (28:10) - – Hot Fat Trim & Innovation in Packing (30:00) - – Modern Genetics & Today’s Cattle Industry (32:00) - – The Future of Beef & Final Thoughts

In this episode of We Live It, host Ty deCordova sits down with two leaders who understand what it means to build something that lasts.We hear from Mary Russell of Higginbotham Insurance as she shares her perspective on investing in young people, supporting agricultural families, and strengthening the livestock community through leadership and service. Berry Cooper of Cooper's Old Time Pit Bar-B-Que joins the conversation to talk about legacy, full circle moments in the cattle industry, and why getting youth involved in showing livestock is critical to the future of agriculture.From stock shows to mentorship, business leadership to faith in the next generation, this episode dives into:• Youth involvement in showing livestock • Building leadership in the cattle industry • Supporting the next generation of producers • The importance of community in agriculture • Full circle moments in Texas cattle countryIf you care about the future of the livestock industry and the young people stepping into it, this conversation is one you won’t want to miss.🎧 Listen now and join us as we continue telling the stories of the people who live it every day.00:00 – Welcome from Cooper’s | 20,000 Head Selling Today 01:00 – Introducing Mary Russell & Berry Cooper 02:00 – Mary’s Background at Higginbotham (36 Years in Insurance) 03:30 – How Higginbotham Got Involved in the Stock Show 04:30 – Buying the Grand Champion “Snoop Dogg” 05:30 – Emotional Moments in the Sale Ring 07:00 – Berry’s Story: From Showing Steers to Judging & Leadership 09:00 – From County Agent to Corporate to Cooper’s BBQ 11:00 – Why Supporting Youth in Agriculture Matters 12:30 – The Character of Show Kids 14:00 – The Power of Mentors: County Agents & Ag Teachers 15:30 – The Networking Power of Livestock Shows 17:00 – Small World Ag Stories & Lifelong Connections 18:30 – Final Thoughts on Investing in the Next Generation

This week on the We Live It Podcast, Ty deCordova and Casey Mabry kick off a new Weekly Cattle Market Update format with a timely look at what’s shaping the cattle markets right now.With winter weather shutting down sale barns across the South, the guys break down how light cash trade is impacting the CME Feeder Cattle Index, January contract settlement, and what that means heading into February. They also unpack last week’s Cattle on Feed report, regional supply differences, grain prices, and why feeder cattle remain historically strong despite choppy day-to-day moves.Short, practical, and straight from the field. This is a market check you can actually use.📌 Topics covered: • CME Feeder Cattle Index & January settlement • Weather disruptions across Texas & Oklahoma • Cattle on Feed report takeaways • Northern vs. Southern supply differences • Grain prices, feed costs & market sensitivityHave questions or want us to cover a specific topic next week? Drop them in the comments. 00:00 Introduction & New Weekly Market Update Format00:50 Denver Trip Recap & Weather Challenges02:45 Winter Storms Impacting Sale Barns03:35 Lack of Cash Trade in the South04:00 How Southern Closures Affect the CME Feeder Cattle Index05:45 January CME Feeder Cattle Contract Settlement06:40 Cattle on Feed Report Overview07:30 Placements, Marketings & What the Numbers Really Mean09:15 Regional Differences: Northern vs Southern Cattle Supplies10:10 Market Sensitivity to Slaughter Levels10:55 Outside Markets: Grains, Feed Costs & Commodities12:00 Feeder Cattle Strength & Near-Term Outlook12:45 Upcoming Purebred Sales & Closing Remarks

CattleFax CEO Randy Blach joins We Live It from the shared CattleFax and NCBA headquarters in Denver for a straight-talk conversation on the U.S. cattle market.Hosts Ty deCordova and Casey Mabry sit down with one of the most trusted voices in cattle market analysis to break down what’s really driving today’s prices and where the industry may be headed next.In this episode, Randy digs into:Why cattle prices remain historically strongHow tight cattle supply is shaping the marketWhat changes in slaughter capacity mean for producersWhere we are in the cattle cycle and what comes nextHow demand is holding up across the beef complexWhat cow-calf producers should be watching right nowWith decades of experience advising ranchers, feeders, packers, and policymakers, Randy brings clarity to a market often clouded by noise. This is a fundamentals-first conversation focused on supply, demand, and disciplined decision-making.If you’re a rancher, feeder, or cattleman trying to understand the forces shaping today’s cattle market, this episode delivers context you can use.0:00 Why cattle prices are historically strong right now 2:10 How today’s demand is holding together 5:30 What the market is already pricing into 2025–2026 8:40 The real story behind tight cattle supply 11:15 Why supply matters more than headlines 14:00 Where we are in the cattle cycle 14:40 Slaughter capacity and why it’s a bottleneck 16:15 Heifer retention, cow numbers, and herd rebuilding 20:30 What these fundamentals mean for cow-calf producers 25:10 Market volatility vs. long-term fundamentals 30:00 What Randy is watching most closely right now 36:00 Demand risk, supply discipline, and market balance 39:30 Reading the road ahead for cattle prices

We’re joined by Wyatt Agar of Durbin Creek Ranch on the latest We Live It Podcast to talk Hereford cattle, beef cattle industry leadership, and long-term decision-making in today’s cattle market.Wyatt discusses why engagement at the local and national level matters for producers, reflecting on his time as a Wyoming State Senator and as chairman of the American Hereford Association board of directors. We explore how successful operations think beyond sale day and the impact their genetics have for their commercial customers. The conversation also includes a preview of the Durbin Creek Ranch Hereford Bull Sale on February 4, 2026, featuring PAP-tested Hereford bulls and an outstanding set of F1 baldie females, plus Wyatt’s perspective on the commercial cattle business as a newly onboarded LiveAg commercial representative.A must-listen for seedstock producers, commercial cattlemen, and anyone focused on building a resilient cattle operation.Register to bid on the Durbin Creek Ranch annual bull sale here: https://bid.live-ag.com/events/event/262/14th-annual-bull-sale-durbin-creek-ranch

In this episode of We Live It, Ty and Casey sit down with Beaver Yoder, a member of the Elite Livestock Marketing Group and Florida Cattlemen's leadership team, to talk about the people, places, and stories that shape Florida’s ranching community.Beaver shares his family’s long history in the agriculture industry, what it was like growing up in Florida cow country, and how ranchers in the Southeast adapt to a landscape unlike anywhere else in the United States. From year-round management to differences in forage, Florida ranching requires grit, creativity, and a deep connection to the land.Together, they dig into: • Beaver’s family background and how he got his start in the cattle business • What makes Florida ranching truly unique • Challenges and advantages of running cattle in a subtropical climate • The community, traditions, and people who keep the Florida cattle industry thriving • Beaver’s work with the Elite Livestock Marketing Group and his passion for serving producers across the SoutheastThey also preview two major upcoming LiveAg sales: • The Dec. 11 Video Auction featuring more than 9,000 head • The Stockmen at the Stadium Video Auction coming January 15 at Coors FieldWhether you run cattle in Florida, the Southeast, or anywhere across ranch country, this conversation offers a genuine look at the heart behind the industry.Have questions for next time? Submit yours here: https://heyor.ca/sq3C0dReady to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipmentWorthington Angus Fall Sale - November 1st at Noon. Register to bid remotely: https://bit.ly/4nMMiiDWork with the best. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/Interested in advertising on We Live It? Contact Katy Holdener at [email protected]

Rising equipment costs, land values, and input prices mean more ranchers are turning to financing - not because they're struggling, but because they're making strategic decisions to grow their operations. In this episode, we sit down with Hollie Bunn from United Producers, Inc. (UPI) to demystify ag loans and help you understand what lenders are really looking for.Hollie breaks down the key differences between financing land versus equipment, what documentation you need to have ready, and the common mistakes that can delay or derail your loan application. Whether you're a first-time borrower looking to expand your herd, a young producer trying to get started, or an established operation upgrading equipment, this conversation will help you approach financing with confidence.We cover real-world examples of ranchers who've successfully secured financing for herd expansion and equipment upgrades, plus the action steps you should take before ever walking into a lender's office. Financing doesn't have to feel overwhelming - it's a tool that, when used strategically, can help move your operation forward.Key Takeaways:What lenders want to see: records, credit, cash flow, and collateralTips for first-time borrowers and smaller operationsQuestions you should ask lenders before signing anythingHow to prepare your operation for financing approvalReady to put this into action? Register now for the LiveAg End-of-Year Live Virtual Equipment Auction on December 16th. Browse tractors, balers, trailers, livestock handling equipment, and more from trusted operations across the country—then get pre-approved for financing to make your purchase happen. Whether you're upgrading your operation or adding proven machinery to your fleet, this is your chance to invest strategically in equipment that works as hard as you do.Register to bid: https://heyor.ca/wg21Sg

Running cattle is hard enough without drowning in receipts and spreadsheets. In this We Live It podcast episode, we sit down with Alex Thompson from Norwood, Colorado to talk about the financial headaches every rancher faces—from tracking expenses across multiple enterprises to actually knowing if you're profitable at the end of the year.Alex truly lives it. Being married to a rancher running Limousin cattle at high altitudes, she understands the ranching lifestyle firsthand. Now working with Ambrook, she's helping producers modernize their bookkeeping without abandoning the values and traditions that define ranching. We dive into why accurate financial data matters for making better breeding, marketing, and operational decisions, and how the right tools can simplify back-office chaos so you can spend more time doing what you do best: raising livestock.This isn't about replacing ranchers with technology. It's about giving you the data you need to run a more profitable operation while staying true to who you are. Whether you're a third-generation commercial operator or just starting out, this conversation will help you think differently about ranch finances.Learn more: ambrook.com/liveagHave questions for next time? Submit yours here: https://heyor.ca/sq3C0dReady to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipmentManage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/Interested in advertising on We Live It? Contact Katy Holdener at [email protected]

Most ranchers know trace minerals matter, but do you really understand how they're affecting your herd's fertility, immune function, and long-term productivity? In this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with Bryson Williams, Account Manager at Zinpro®, to break down the science behind trace mineral nutrition and why it's one of the most overlooked tools in your herd management strategy. Bryson shares what he's seeing across cow-calf operations today - the challenges producers are facing and the real opportunities to improve herd health and performance through better mineral supplementation. We dig into why trace minerals like zinc, manganese, copper, and cobalt play such a critical role in everything from hoof health to reproduction, and how Zinpro performance trace minerals are designed to make a measurable difference. We also talk through Zinpro® ProFusion®, a complete trace mineral supplement designed specifically for beef cattle, and where you can find it to start making improvements in your own operation. Shop Zinpro ProFusion: https://heyor.ca/iRRTuy Learn more about Zinpro: https://www.zinpro.com/en_na/species/beef/Whether you're dealing with open cows, foot problems, or calves that just aren't thriving like they should, this episode will give you a better understanding of how trace mineral nutrition can help you build a healthier, more profitable herd.

This week on We Live It, Director of Purebred Operations Margo Paeltz joins us for a deep dive into LiveAg’s Purebred Division — plus market analyst Casey Mabry breaks down current cattle market volatility and what producers should expect heading into year-end.We cover how our Purebred Team partners with ranchers nationwide, what to expect when booking your sale, and strategic tips for preparing for auction day. Then Casey walks through the latest market swings, what’s driving the volatility, and his short-term outlook for cow-calf producers, feeders, and purebred breeders.Episode Highlights:How to book your purebred sale with LiveAgWhat ranchers can expect from our Purebred TeamUpcoming purebred auctions across the countryMarketing opportunities for breedersCurrent cattle market volatility trendsCasey Mabry’s outlook on feeder cattle, calves & replacement femalesWhat ranchers should watch in the weeks aheadWhether you’re planning a purebred sale or keeping an eye on the market, this episode delivers practical insight you can use.👉 Subscribe for weekly cattle-market commentary, ranch stories, and industry updates.

Host Casey Mabry sits down with Margo Paeltz and Blake Tucker, the leadership team behind LiveAg's purebred division. With a combined 20+ years of auction broadcasting experience, Margo and Blake manage a team of 10+ reps who broadcast purebred cattle sales and production sales across the country.Discover how their team helps seedstock producers and breeders reach new bull buyers through the LiveAg online bidding platform—especially crucial for remote ranching operations looking to expand their market reach. Margo and Blake share insights from the Montana Angus Tour, discuss how technology has transformed the purebred cattle auction industry, and explain why streaming your cattle sale could be the key to connecting with more buyers nationwide.Whether you're a seedstock operator considering your first livestreamed sale, or simply curious about the people behind the auction technology, this conversation offers practical knowledge and a behind-the-scenes look at modern cattle auction broadcasting. Learn how online bidding platforms are changing the way ranchers sell bulls and registered cattle in today's market.Contact the LiveAg Purebred team about streaming your auction by calling 817-533-6699 or emailing [email protected] questions for next time? Submit yours here: https://heyor.ca/sq3C0dReady to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipmentWorthington Angus Fall Sale - November 1st at Noon. Register to bid remotely: https://bit.ly/4nMMiiDManage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/Interested in advertising on We Live It? Contact Katy Holdener at [email protected]

In this legendary episode of We Live It, Ty and Casey sit down with cattle industry titan Richard Stober, a third-generation cattleman whose livestock marketing career spans over five decades of innovation and success. From trading cattle as a teenager to becoming one of the West's highest-volume buyers—handling 110,000+ head annually—Richard shares his incredible journey through the livestock industry.Discover how Richard was one of the first pioneers of video cattle auctions in 1980, created the groundbreaking "Value Added Programs" that revolutionized marketing for video auctions, and managed cattle procurement for Harris Ranch Feeding Company's 120,000-head feedyard. Richard drops invaluable knowledge on cattle marketing strategies, shares hard-earned truths about the livestock business, and offers practical advice for preparing the next generation of ag marketers.Whether you're a seasoned cattle producer, aspiring livestock marketer, or simply passionate about agriculture, this conversation is packed with wisdom from someone who's bought, sold, and marketed millions of head throughout his legendary career. Richard's philosophy says it all: "Love what you do, work hard, and help others along the way—and never stop being a student of your craft."Thank you to our partners!- Worthington Angus: https://bid.live-ag.com/events/event/185/worthington-angus-7th-annual-fall-sale- AgTexas Farm Credit: https://agtexas.com/- Texas Ranch Sales: https://texasranchsalesllc.com/- Consign in our Dec. 16 equipment auction: live-ag.com/equipment- Work with the best. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/- Interested in advertising on We Live It? Contact Katy Holdener at [email protected] questions for next time? Submit yours here: https://heyor.ca/sq3C0dReady to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.Chapters:01:18 Intro01:46 Meet our Guest02:48 Richard's Legendary Background06:32 Being a Student of the Market08:36 The First Video Auction in California13:07 Creation of Western Video Market22:00 Understanding the Market (01:18) - Intro (01:46) - Meet our Guest (02:48) - Richard's Legendary Background (06:32) - Being a Student of the Market (08:36) - The First Video Auction in California (13:07) - Creation of Western Video Market (22:00) - Understanding the Market

What does it mean to sell cattle "on the grid"? How do margin calls work in cattle feeding? This episode is for YOU! Ty deCordova and Casey Mabry are answering listener-submitted questions in a rapid-fire FAQ format.They kick things off discussing current cattle market conditions and their optimistic outlook on futures, then dive into your most-asked questions: How are live, feeder, and fat cattle priced differently? What drives feeder calf prices? How do video auctions compare to local sale barns? They break down breakevens, explain if they think packers pay premiums for certain breeds, discuss how exports impact U.S. cattle prices, and give you the real talk cattlemen and ranchers need.Have questions for next time? Submit yours here: https://heyor.ca/sq3C0dReady to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipmentWorthington Angus Fall Sale - November 1st at Noon in Dadeville, MO. Register to bid remotely: https://bit.ly/4nMMiiDManage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/Interested in advertising on We Live It? Contact Katy Holdener at [email protected]👍 Hit subscribe, drop a like, and leave us a comment. (00:00) - Intro (01:26) - Feeder Cattle Market Outlook (02:02) - Heifer Retention Chat (05:14) - Price of Beef on Consumer Demand (06:49) - Casey and the Lord's Chicken (10:50) - What does it mean to sell cattle on the grid? (13:37) - How are live, feeder and fat cattle priced differently? (16:55) - What are margin calls in cattle feeding? (18:58) - What's the difference between a basis and a cash price? (22:33) - How do video auctions compare to local sale barns? (24:24) - Why do packers sometimes pay more for certain breeds or crosses? (29:08) - How do exports impact US cattle prices? (35:10) - How to submit questions for next time

Cowboy, rancher, and storyteller Buster Frierson joins the We Live It podcast to talk about what it means to live the cowboy code in today’s world — from the saddle to the screen. Known for his work in ranch rodeos, Western film sets like 1883, and authentic ranch management, Buster shares his perspective on grit, leadership, and keeping the ranching lifestyle alive. Plus, Casey previews the cattle market ahead of the Oct. 9 LiveAg Video Auction, breaking down key regional trends and what sellers and buyers should watch this week. We'd love your feedback on the We Live It podcast. Send us your topic or guest ideas here: https://heyor.ca/sq3C0dLooking to advertise on the show? Contact Katy Holdener ([email protected]) for more information.

Join We Live It for a behind-the-scenes conversation with Express Ranches’ Donnie Robertson and Kevin Hafner ahead of their 2025 Fall Angus Bull Sale. Hear how one of America’s leading seedstock programs continues to raise the bar in Angus genetics, marketing innovation, and ranch management.In this episode, we talk about their personal journeys in the cattle industry, the vision behind Express Ranches’ success, and the importance of partnerships that keep the beef business moving forward. 🎙️ Subscribe for more We Live It episodes featuring leaders shaping the future of ranching and livestock marketing.

Three stock show dads walk into a podcast studio... and the result is pure gold for anyone showing livestock!Join hosts Casey Mabry and Ty deCordova as they sit down with Alan Lee, Vice President of Operations at BioZyme, Inc., for a deep dive into the company that's been fueling champions for decades.🏆 What You'll Learn:The history behind BioZyme's foundation products for cow-calf producers: VitaFerm and Gain SmartWhy Sure Champ is celebrating 40 years of show ring successReal stories from the show trail (the good, the bad, and the hilarious)How research-proven supplements give your stock the competitive edgeBehind-the-scenes insights from three dads who've been thereFrom the cow-calf operation to the show ring, BioZyme's products have become household names in the livestock industry. Alan breaks down what makes their supplements different and why generations of stockmen trust their animals to BioZyme nutrition.Whether you're a seasoned show dad, just getting started, or somewhere in between, this episode delivers laughs, lessons, and the inside scoop on products that help livestock succeed both in and out of the ring.Perfect for: Stock show families, cattle producers, livestock exhibitors, 4-H/FFA participants, and anyone interested in livestock nutrition and show supplements.Learn more about Biozyme: https://biozymeinc.com/Learn more about SureChamp: https://surechamp.com/We'd love your feedback. Send us your topic or guest ideas here: https://heyor.ca/sq3C0dLooking to advertise on the show? Contact Katy Holdener ([email protected]) for more information.00:00 Intro01:37 Stock show dad update02:35 Meet Alan Lee, VP of business development at BioZyme, Inc07:58 SureChamp products for small ruminents10:45 BioZyme's saftey and research 19:30 The team behind the brand25:55 Family stories30:01 Why 4H and FFA programs are so important

Join hosts Ty deCordova and guest host 2024 WLAC Wade Leist as they sit down with Alabama cattle producer Eric Smith, one of 40 stakeholders in the Livestock Marketing Association's Common Ground Coalition.Eric breaks down the historic summit that brought together diverse livestock leaders to tackle the industry's biggest challenges with one unified voice. Discover the 5 key priorities that could reshape America's livestock future:✅ Ag-friendly tax policy ✅ Effective risk management tools✅ Improved labor access ✅ Livestock hauler flexibility ✅ Support for young producersFrom preserving family farms to ensuring America's food security, this episode reveals why now is the pivotal moment for livestock producers to unite. Eric shares insider details from the Denver summit and explains how these initiatives will impact your operation in the coming years.Whether you're a cattle rancher, livestock buyer, or industry stakeholder, this conversation provides actionable insights on joining the movement to strengthen America's livestock industry.Learn more: https://www.commongroundsummit.netSubmit your guest or topic ideas: https://heyor.ca/sq3C0dEmail [email protected] for advertising opportunities. (00:00) - Intro & Highlights (03:00) - Partnerships (04:02) - LMA's Common Ground Coalition (08:00) - AgTexas Farm Credit Ad (00:09) - 20 The 5 Challenges (11:00) - Agar Transportation (13:30) - How to Get Involved (19:00) - Eric's Background and Call to Action

Join hosts Ty deCordova and Wade Leist as they sit down with 2025 World Livestock Auctioneer Champion Dean Edge in this special episode recorded ahead of our September 11 Video Auction. Edge claimed the top prize at the World Livestock Auctioneer Championship in Dunlap earlier this summer, sharing his emotional journey and the mentors who shaped his career.In this episode, you'll hear about:Edge's path from working under mentor Dan Skeels (2004 World Champion) to becoming champion himselfThe vital role of 4H and FFA projects in developing tomorrow's agricultural leadersBehind-the-scenes auction barn stories, including a memorable encounter with a snake entering the auction ring in TexasInsights into the livestock auction industry and what it takes to reach the topWhether you're involved in livestock auctions, cattle ranching, or agricultural youth programs, this episode offers valuable perspectives from one of the industry's best. Don't miss these championship insights before our upcoming video auction event.

Ty and Casey are back together after Casey's busy summer away from the podcast, and boy, do they have some catching up to do! From video auctions and steers in the show barn, to Casey's entertaining tale of a potential truck break-in while shopping for show pigs in South Texas – it's been quite the summer.But let's talk about what's really got everyone's attention: this absolutely smoking hot cattle market that has ranchers stopping and staring. Casey brings his risk management perspective on how he's advising clients to handle hedging and margin calls in these wild market conditions, while Ty shares his practical insights as a cattle trader on protecting assets and helping customers capitalize on premium opportunities.What's driving this crazy market? The guys dive deep into the tightest beef supply in U.S. history, how the dairy industry is getting creative with dual-purpose cattle, and the impact of Mexican feeder cattle import restrictions due to new world screwworm concerns. Plus, with green grass everywhere and plenty of rain and hay this summer, the feeder cattle market is riding high.The latest Cattle on Feed numbers are eye-opening – inventory down 1.6%, placements down 6%, and the Commitment of Traders data shows cattle feeders have more hedges on than ever before. Casey's advice? Focus on what you haven't sold yet and stay bullish, because this market doesn't look like it's slowing down anytime soon.From video auction prices going through the roof to feed costs being more affordable than normal, this episode covers everything ranchers need to know about navigating these unprecedented market conditions.Perfect for: Ranchers, cattle traders, anyone trying to make sense of this wild market – and folks who enjoy a good South Texas pig-buying adventure story!

Join host Ty deCordova (yes, that's really him without the beard!) and 2024 World Champion Auctioneer Wade Leist as they sit down with Katie Martin, Director of Communications at the Red Angus Association of America, for an in-depth look at the exciting transformation happening in Red Angus marketing.Katie walks us through the evolution from the Feeder Calf Certification Program to the newly launched Angus Access program, explaining how this rebrand better positions Red Angus cattle in today's marketplace. Discover what the shift to EID tags means for producers and buyers, and learn about the groundbreaking collaboration between RAAA and Breedr that's revolutionizing how Red Angus producers connect with buyers through cutting-edge digital tools.Whether you're a seasoned Red Angus producer or exploring new marketing avenues for your operation, this conversation provides valuable insights into the future of cattle marketing and the tools available to help you succeed.Learn more: https://redangus.org/raaa-rebrands-fccp-as-angus-access-to-increase-market-competitiveness/

What does it take to run one of the West's most respected Angus operations? Hosts Ty deCordova and Wade Perks (stepping in for Casey Mabry from Blue Reef AgriMarketing) sit down with Rob Thomas from Thomas Angus ranch in Baker City, Oregon to find out.Rob pulls back the curtain on how his ancestors made the bold move from New York to Oregon's high desert and built an operation that's setting the standard for regional adaptation in Angus cattle. You'll hear about the massive scale of their embryo transfer program, how they've navigated recent market changes that are reshaping what commercial producers want in their bulls, and why adapting genetics to environment isn't just smart, it's essential for raising livestock out West.This isn't your typical ranch tour conversation. Rob dives deep into the strategies that have made Thomas Angus a go-to name for producers who need cattle that can thrive anywhere, from high desert conditions to diverse regional challenges. Whether you're running commercial cattle or just curious about what separates the leaders from the followers in today's Angus industry, this episode delivers insights you won't hear anywhere else.Learn more about Thomas Angus Ranch: https://www.thomasangusranch.com/Market your cattle with LiveAg: https://heyor.ca/0V46yJManage your risk with Blue Reef Agri-Marketing: https://bluereef.ag/

Hosts Ty deCordova and Casey Mabry conclude the Livestock Marketing series with the ultimate guide to video auction success. In this comprehensive finale, learn the complete video auction process from start to finish, including the stress-reduction benefits for cattle (no hauling to sale barns) and the financial advantages of forward contracting - selling your cattle on video in summer for fall delivery.Ty steps out of his COO role to share insider knowledge as a seasoned video auction rep, breaking down consignment contracts, explaining what documentation earns premium prices, and revealing how hand-selected reps ensure transparent transactions for both buyers and sellers. The hosts address marketing strategies for smaller operations that can't fill full truckloads, helping every size ranch maximize their marketing potential.Perfect for cattlemen and women seeking practical livestock marketing insights, stress-free selling strategies, and proven management practices. Whether you're considering video auctions for the first time or looking to optimize your current approach, this episode delivers actionable strategies for modern cattle marketing success.

Join host Ty deCordova and guest host Wade Perks from Blue Reef Agri-Marketing for a LIVE recording of the We Live It podcast, featuring Logan Ipsen from the Western Livestock Journal. This episode dives deep into what really drives success in the cattle industry - family legacies, strong relationships, and building the right teams.Logan shares insights on how relationships remain the backbone of cattle marketing, the importance of hiring quality people, and how his rep team and editorial staff make the difference. The conversation explores family backgrounds in ranching, how personal connections still matter in today's market, and the Western Livestock Journal's approach to blending traditional print advertising with modern digital marketing to reach producers across all demographics.Recorded ahead of Thursday's July 24 video auction in Boise, Idaho, this episode offers valuable perspectives on team building, relationship-driven marketing, and maintaining family traditions in agriculture. Essential listening for cattle producers, ranch families, and anyone interested in the human side of livestock marketing.

From Startup to Success: Building America's Fastest-Growing Livestock Auction Company with LiveAg CEO Jason BarberJoin hosts Ty deCordova and Casey Mabry as they sit down with LiveAg CEO Jason Barber for an exclusive look inside America's fastest-growing livestock auction company. Since launching last fall, LiveAg has successfully marketed over 190,000 head of feeder cattle, transforming how ranchers buy and sell livestock across the nation.In this episode, discover the story behind LiveAg's founding partners, their mission to revolutionize livestock marketing, and the team driving this groundbreaking company that's taken the industry by storm. Jason shares insights on key mentors who shaped his career, his background in the livestock industry, and how the founding team came together to create a company that's changing the game for cattle ranchers nationwide.Whether you're a rancher, livestock marketer, or agricultural entrepreneur, this conversation offers valuable insights into building a successful agtech company and the future of livestock marketing.Interested in marketing your cattle on LiveAg? Find your rep here: https://bit.ly/lareps Looking to manage your risk with Blue Reef Agri-Marketing? Contact them here: www.bluereef.ag Submit your questions or guest ideas to the show hosts here: https://heyor.ca/sq3C0d

Tune into our Livestock Marketing Series! In this first episode, hosts Casey Mabry and Ty deCordova sit down to discuss proven strategies for managing risk and maximizing profitability in cattle marketing. Casey shares his expertise on building effective teams, leading young hires in the livestock industry, and working directly with ranchers to navigate critical marketing decisions. Learn about Livestock Risk Protection (LRP) programs and other risk management tools that can help protect your operation's bottom line.This episode covers:Building and managing successful livestock marketing teamsLeading and mentoring young professionals in agricultureCustomer relationship strategies for cattle marketingLivestock Risk Protection (LRP) and risk management toolsDecision-making frameworks for profitable ranchingThis is Part 1 of our 3-part livestock marketing series designed to help ranchers make more informed marketing decisions. Coming up: video auction marketing strategies and working with LiveAg representatives to optimize your cattle sales.Resources mentioned:Blue Reef Agri-Marketing: https://bluereef.ag/LiveAg: https://live-ag.com/Have questions or topics you'd like us to cover? Submit them here: https://heyor.ca/sq3C0d - we're planning a Q&A episode this summer!Stay tuned for Part 2 where we'll dive deep into video auction marketing methods and how they compare to traditional sale barn approaches.

In this special We Live It episode, host Ty deCordova goes live ahead of the June 26 LiveAg video auction featuring 15,000+ head of quality feeder cattle. He’s joined by 2024 World Champion Auctioneer Wade Liest and LiveAg rep Jimmy Lambert — two Michigan natives with deep roots in the livestock world. From family connections that span decades to hilarious stories from the road, Wade and Jimmy talk camaraderie, cattle marketing, and the friendships that fuel the auction business. Don’t miss our cattle market outlook, plenty of customer shout-outs, and behind-the-scenes banter from two of the best in the business.Interested in marketing your cattle on a video auction this summer? Fill out this form to be put in touch with your local LiveAg rep: https://heyor.ca/0V46yJ

Join the We Live It team we they dive deep into the evolving world of livestock marketing with guest Jared Wareham of Horizon Venture Management. Discover how the new Sustainable Beef Angus Beef Brand Program (G-161 Specification) is creating premium opportunities for cattle producers through the recently opened North Platte, Nebraska packing plant.In this comprehensive episode, we explore the evolution of beef certification programs, starting with the pioneering Certified Angus Beef G-1 Specification and how it paved the way for hundreds of similar programs now available to producers. Jared breaks down the specific requirements for the North Platte program, including American Angus Association and Red Angus Association phenotypic standards, age limitations under 30 months, marbling texture requirements, and muscling specifications that help cattlemen qualify for premium quality grades.The conversation covers critical marketing insights across different cattle breeds - from Charolais and Red Angus to Black Angus - and their unique marketability advantages. This in-depth discussion spans the entire beef supply chain, offering valuable insights for:Seedstock producers looking to improve genetics for specification programsCommercial cattlemen seeking premium markets and understanding carcass requirementsMarketing agencies navigating specification programs and AMS certification proceduresNorth Platte area producers interested in the new packing plant opportunitiesAnyone involved in sustainable livestock production and premium marketingWhether you're raising cattle in Nebraska or involved in livestock marketing nationwide, this episode provides actionable insights into today's premium beef programs, specific plant requirements, and sustainable production practices that are shaping the industry's future.

Fresh from the World Livestock Auctioneer Championship, Jace Thompson joins us on the We Live It podcast to discuss his journey from Montana ranch kid to world-class auctioneer. Born into an auctioneering family and raised in the beef cattle industry, Jace offers insights on carrying forward generational traditions while embracing new perspectives. Hear about his eye-opening travels through South Asia, how international exposure changed his view of global markets, and Casey's analysis of where cattle markets are headed. This conversation captures the intersection of family legacy, global awareness, and market intelligence from one of the industry's most promising young professionals.

In this episode of We Live It, hosts Casey Mabry and Ty deCordova sit down with Colorado rancher Levi Grove for a fun, wide-ranging conversation on all things cattle. Raised on the Kansas plains and now managing commercial livestock across Colorado, Levi shares his journey from buying and raising stock to navigating today’s cattle market. Whether you're new to the livestock game or a seasoned producer, you'll enjoy this candid talk about market trends, getting started in trading cattle, and what it really means to live the ranching lifestyle.🎧 Tune in for real-world advice, laughs, and authentic stories from someone who truly lives and breathes the cattle industry.

In this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with legendary rancher Monty Younglund of New Raymer, Colorado to talk cattle, family, and the evolving beef industry in the High Plains. From his family’s early days homesteading the region to running modern cow-calf operations with innovative genetics, Monty shares a lifetime of wisdom, humor, and heart. They discuss changes in the Colorado beef industry, raising cattle in today’s environment, and how to bring the next generation back to the ranch.Whether you're in the saddle every day or just love a good ranching story, this episode delivers.

This week on the LiveAg Ranch and Livestock Marketing "We Live It" Podcast, we're joined by Cassie Lapaseotes from Bridgeport, Nebraska. Cassie is a fourth-generation rancher who's helping revolutionize cattle processing in the Midwest. As a founding member of the Sustainable Beef packing plant set to open its doors in late May 2025, Cassie walks us through the five-year process to bring local processing back to Nebraska ranchers. From managing family dynamics at the Lapaseotes Feedyard to planning for future generations, this conversation showcases the grit, vision, and collaboration that defines today's agricultural pioneers.Learn more about Sustainable Beef: https://www.sustbeef.com/Learn more about marketing your livestock with LiveAg: https://live-ag.com/#livestock #cattleauction #cattle #cowcalf #ranchers #nebraska #nebraskacornhuskers #cattlemarketing #agriculture #farming #auction (00:00) - Summer Video Auction Schedule (01:00) - Meet Cassie

In this episode, we go behind the smoke with Barry Cooper, the man behind Cooper’s Old Time Pit Bar-B-Que, to explore how a small BBQ joint in Mason, Texas grew into a statewide icon - feeding Texans and travelers from New Braunfels to the Fort Worth Stockyards. We cover: 🔥 How Cooper’s BBQ built its legacy—serving 50 head worth of beef per location, per day 🔥 The evolution of the Fort Worth Stockyards from cattle exchanges on Exchange Ave to today’s tech-driven auctions 🔥 The importance of consistency, community, and giving back, including daily donations to local shelters 🔥 How Cooper’s BBQ helps tell the story of modern ag to tourists, veterans, and families 🔥 And yes - how a Hereford bull with the Barber Ranch brand ended up right there in the Stockyards. It’s a smoky, meaty journey through Texas history, beef markets, and the future of agriculture. 🎧 Subscribe and listen wherever you get your podcasts.

This week, we're honored to feature three brilliant young women from the Texas Youth Livestock Ambassador program who are changing the face of agricultural advocacy! From their inspirational mentors to heartfelt gratitude for their supportive families, these future leaders share how they're bridging the gap between consumers and producers in a world that's now three generations removed from the farm.As these young women prepare for college next year, they reflect on how the program has shaped their career goals and provided them with collegiate-level training and hands-on experience in the livestock industry.Whether you're in agriculture or simply love hearing from passionate young leaders, this episode will inspire you!

Join us LIVE from Montgomery, AL as host Ty deCordova sits down with Alabama Cattlemen's Association Executive Director Erin Beasley to discuss our April 24 video auction and get an insider's look at the passionate team driving Alabama's beef industry forward. Don't miss this opportunity to hear directly from the leadership shaping the ranching community in Alabama.#AlabamaCattle #BeefIndustry #WeLiveIt #livestockauction

In this essential episode for Texas cattle producers, host Ty deCordova brings you an exclusive conversation with the current leadership team of the Texas & Southwestern Cattle Raisers Association from the 2025 Cattle Raisers Convention in Fort Worth.President Carl Ray Polk Jr. (Lufkin), First Vice President Stephen Diebel (Victoria), and Second Vice President, Secretary & Treasurer Dan Gattis (Georgetown) share their firsthand experiences fighting for ranchers' property rights and livelihood in the Texas legislature.The discussion delivers practical insights on pressing issues directly impacting your ranch operations: combating aggressive eminent domain threats, strategies to address the widening rural-urban divide, protecting productive grazing land from suburban development, and countering misinformation about beef production amid the rise of lab-grown proteins.Discover how TSCRA's internship and scholarship programs are creating pathways for the next generation, including first-time ranchers without family land connections. These leaders, who run working cattle operations themselves, understand the real-world challenges you face daily.Whether you're managing a multi-generational ranching operation or looking to establish your first herd, this straight-talking conversation reveals how TSCRA's leadership is safeguarding your rights to ranch in Texas today while building a sustainable future for cattle production.Creators & Guests Ty deCordova - Host Katy Holdener - Producer Click here to watch a video of this episode. Click here to view the episode transcript.

Step into the action of LiveAg's April 11 Video Auction as hosts Ty deCordova and Casey Mabry break down the day's market outlook ahead of our auction at the TSCRA Convention in Fort Worth, Texas. Whether you're marketing cattle or building your program, this conversation offers real-world market intelligence from folks who live the livestock business every day.

In this practical follow-up episode, Ty and Casey continue their conversation with John Sloan of AgTexas Farm Credit, diving deeper into the nuts and bolts of agricultural lending. Walk step-by-step through the entire lending process - from application to acquisition to marketing your cattle and planning for the next season. Whether you're running a stocker operation, looking buying wheat pasture cattle, or just starting out in the business, this episode delivers actionable advice you can take straight to the bank.Learn what paperwork you'll need, how to navigate each stage of the financing journey, and hear candid stories about the mistakes our hosts have made so you don't have to repeat them. Discover how relationships drive successful cattle operations and get insider tips on how to position yourself for long-term success with your lender. Don't miss this hands-on guide to securing and maximizing your agricultural loans!Interested in sponsoring the show? Have a topic or guest you would like us to cover? Email [email protected] for more information.

Part one of a two part series! Join Ty and Casey as they welcome John Sloan of AgTexas Farm Credit for an insider's look at agricultural lending. Through real-world role-play scenarios, they break down exactly how to approach your banker, structure your operation for maximum credit potential, and build the relationships that keep your cattle business growing. Whether you're looking to expand your herd or navigate market volatility, this episode delivers practical strategies straight from a lending expert who understands the cattle industry from the inside out.Interested in sponsoring the show? Have a topic or guest you would like us to cover? Learn more about the "We Live It" podcast here: https://bit.ly/laweliveit (00:00) - Intro (01:06) - Welcome (03:36) - Going to the bank is like going to the dentist (06:02) - Cost of production (08:32) - Looking back to look forward (11:02) - Understanding Margin calls (21:22) - Where is your equity going (28:02) - This is a people business

From dash cam auction chants to competitive swimming and selling unusual items (think deer...genetics?), this episode delivers insights on perseverance, mentorship, and the unique world of livestock auctioneering. Join Ty deCordova and Casey Mabry as they sit down with Wade Leist, the reigning World Champion Livestock Auctioneer from Boyne City, Michigan. Wade shares his unconventional path from a decade in law enforcement to the auction block, revealing how skills from both professions overlap in surprising ways. The trio explores regional differences in cattle marketing between the northern and southern states, while trading stories from their 20+ years of friendship. Hit subscribe if you love what you hear! (00:00) - Intro - Meet Wade (02:26) - 20+ year friendship (04:03) - From Badge to Gavel (08:40) - Feedback helps you improve (10:11) - How the competition works (16:53) - Knowing how to win and how to lose (18:31) - Differences in sale barns (21:03) - Wade's auction schedule (24:03) - Persistance is the key to success

Step into the action of LiveAg's March 13 Video Auction as hosts Ty deCordova and Casey Mabry break down the day's market outlook and sit down with special guest Wesley Granthum of Mississippi. Whether you're marketing cattle or building your program, this conversation offers real-world market intelligence from folks who live the livestock business every day. (00:00) - Intro (02:00) - Ty and Casey's recent updates (03:20) - Meet Representative Wesley Granthum (13:00) - Casey's market outlook

Whether you're a seasoned rancher or new to the industry, this episode delivers actionable insights from one of the most respected voices in livestock marketing. Join hosts Ty deCordova and Casey Mabry as they sit down with cattle marketing legend Dennis Metzger to explore his remarkable journey from Charolais field rep to video auction management at Western Video Market, and now Rep Relations Manager at LiveAg. Dennis shares wisdom gained under mentor Ellington Peek and offers his perspective on today's cattle market while discussing his new mission—hiring and mentoring young reps entering the business. This conversation dives deep into supporting young ranchers entering the industry, delivering exceptional customer service, and cultivating crucial relationships with cattle buyers. Dennis reveals how his approach extends far beyond sale day—from helping producers select bulls to enhance genetic potential to strategic delivery timing and leveraging value-added programs. Subscribe to "We Live It" for more conversations with industry leaders who don't just talk the talk—they live it. New episodes dropping every Thursday!