Angus Access Unveiled: EID Technology, Breedr Partnership, and the Evolution of Red Angus Marketing
We Live It | LiveAg's Livestock Marketing Podcast · LiveAg
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Join host Ty deCordova (yes, that's really him without the beard!) and 2024 World Champion Auctioneer Wade Leist as they sit down with Katie Martin, Director of Communications at the Red Angus Association of America, for an in-depth look at the exciting transformation happening in Red Angus marketing.
Katie walks us through the evolution from the Feeder Calf Certification Program to the newly launched Angus Access program, explaining how this rebrand better positions Red Angus cattle in today's marketplace. Discover what the shift to EID tags means for producers and buyers, and learn about the groundbreaking collaboration between RAAA and Breedr that's revolutionizing how Red Angus producers connect with buyers through cutting-edge digital tools.
Whether you're a seasoned Red Angus producer or exploring new marketing avenues for your operation, this conversation provides valuable insights into the future of cattle marketing and the tools available to help you succeed.
Learn more: https://redangus.org/raaa-rebrands-fccp-as-angus-access-to-increase-market-competitiveness/