We Live It | LiveAg's Livestock Marketing Podcast
Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom.
LiveAg
Show overview
We Live It | LiveAg's Livestock Marketing Podcast launched in 2025 and has put out 68 episodes in the time since. That works out to roughly 30 hours of audio in total. Releases follow a fortnightly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 19 min and 34 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 3 weeks ago, with 28 episodes already out so far this year. Published by LiveAg.
From the publisher
Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life. From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.
Latest Episodes
View all 68 episodesFrom Accounting to Cattle: Building 3E Cattle Company with Tabor Ellis
Building Better Cattle & Repeat Buyers with Dan Wendland & Bill Lipscomb
The Gut Health Secret Behind Healthier Calves with Dr. Chris Cassady
Limousin & LimFlex Genetics Explained with NALF's Mark Anderson
World Champion Auctioneer Jace Thompson on Carrying the Family Torch
Growing Agriculture's Workforce: Jessie Jarvis on Building Of the West & Leaders of the West
Bull Genetics, EPDs & the Business Behind Riverbend Ranches with Chris Howell
Beef Genetics, EPDs & Premium Markets Explained with Mark Gardiner
How Ag News Reaches Ranchers Across Montana, Wyoming & The Dakotas
From Canada to Cattle Feeding: Emily Jackson on Beef Demand, Markets & Her Career in Agriculture
New World Screwworm Explained: What Texas Ranchers Need to Know Right Now | Wayne Cockrell
From Ranch Horses to Rope Horses: Inside the Corsica Horse Sale Story
Earn More for Your Cattle: Third-Party Verification, GAP Certified & NHTC Programs Explained
Gut Health, Heat Technology & Why the Southeast Cattle Market Is on Fire
Value Trace: How Charolais Is Using AI to Revolutionize Feeder Cattle Genetics & Profitability
AngusLink Explained: The Genetic Merit Scorecard for Feeder Cattle
Southeast Cattle Marketing Strategy: Selling More Cattle to More Buyers
A League of Their Own: The Head-to-Head Auctioneer Contest Goes National and Heading to Las Vegas
Cattle Market Resilience: Live Cattle Rally, Tight Supply & Strong Auction Demand | Weekly Market Update
Ep 49Leading with Purpose in the Livestock Industry: BioZyme CEO Lisa Norton
What does it take to lead with purpose in the livestock industry?BioZyme CEO Lisa Norton joins the We Live It Podcast to discuss leadership, building strong teams, and the importance of innovation in animal nutrition and agriculture.In this episode, we also share the announcement of LiveAg’s partnership with BioZyme, bringing additional visibility to cattle backed by VitaFerm® and Gain Smart® nutrition programs. Through LiveAg’s nationwide video auction platform, producers who invest in premium nutrition and sound management can better showcase their cattle to a competitive national buyer base.This conversation highlights: • Leadership in the livestock industry • Building strong teams and company culture • The importance of fermentation and nutrition science • Value-added marketing opportunities for producers • The future of data-driven cattle marketingAt the end of the day, good cattle start with good management, strong partnerships, and the right people behind them.Subscribe for more conversations with leaders who truly live it.The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Cattle health starts with proper nutrition, and that is why BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle fed VitaFerm and Gain Smart mineral are positioned in front of a national, competitive buyer base on sale day, often receiving premium returns. Learn more here. 00:00 Highlight Clip 01:03 Show Intro 01:18 Welcome & Lisa Norton Introduction 03:05 BioZyme Company Overview 05:40 Leadership & Company Growth 08:15 Hiring the Right People in Agriculture 10:02 Company Culture & Team Building 11:35 Lisa Norton’s Career Journey 15:45 Innovation & Fermentation Technology 19:29 The Future of Livestock Industry 21:50 Leadership Philosophy 23:20 Closing Thoughts