We Live It | LiveAg's Livestock Marketing Podcast

In the debut studio episode of "We Live It," hosts Ty deCordova and Casey Mabry reveal their unlikely journeys from growing up at the horse race tracks to becoming cattle industry innovators. Discover how their unique perspectives - from spending years in the sale barn to now raising kids in the show livestock industry - have shaped their approach to the cattle business.Our hosts share candid stories from their mentors, buying and trading cattle, navigating market volatility and passing their passion to the next generation. Casey then shifts gears to deliver essential market insights for spring, breaking down the Commitment of Traders report and offering practical risk management strategies that only come from decades of hands-on experience.Get a taste of what's to come in future episodes as Ty and Casey preview the industry leaders, controversial topics, and actionable market intelligence that will help your operation thrive—all delivered with the straight-talking wisdom of men who don't just talk cattle, they live it.New episodes of "We Live It" release every Thursday, bringing you market intelligence that meets ranch-ready wisdom from LiveAg. Subscribe to our channel to stay up to date!

Join host Ty deCordova on the We Live It podcast as he sits down with Elite Livestock Marketing Group legends Darrell Stokes and Jerry Etheredge ahead of a 5,000+ head auction at the Alabama Cattlemen's Association Convention on Feb. 21. With decades of experience connecting top-tier southern cattle producers with buyers nationwide, they share insider insights on livestock marketing, industry trends, and what makes Elite Livestock Marketing the trusted choice for ranchers from Alabama to Florida and the states in between. Don’t miss this deep dive into the business from those who truly live it!

Step into the action of LiveAg's February Video Auction as hosts Ty deCordova and Casey Mabry break down the day's market outlook and sit down with special guest Jeff Peck of Sandhollow Trading. Based in Boise, Idaho, Jeff brings valuable perspective from the buyer's side of the gate, sharing insights on what drives value in today's cattle market and what he looks for when bidding. Whether you're marketing cattle or building your program, this conversation offers real-world market intelligence from someone who lives the livestock business every day. Recorded live during our February 13th Video Auction. (00:00) - Intro with Casey and Ty (02:02) - Feb. 13 Video Auction Preview (03:20) - Market Outlook by Casey Mabry (06:00) - Meet Jeff Peck, LiveAg Buyer, Sandhollow Trading (13:02) - Closing and wrap up

Join us at Coors Field in Denver for a historic moment in cattle marketing. Your hosts Ty deCordova and Casey Mabry sit down with industry innovators to discuss the future of livestock marketing and share stories from the cutting edge of the cattle business. Recorded live before LiveAg's groundbreaking stadium auction event on Jan. 16. (00:00) - Introduction (02:30) - Background on hosts (06:00) - Meet Alan Lee, BioZyme, Inc (16:30) - Meet Mindi Birkeland, IMI Global (35:00) - Closing market report