Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about Google Search Console API and Python. While Google Search Console is an invaluable tool for SEOs when it comes to providing data about users and diagnosing traffic and other SEO issues. While a lot of the data is not accessible from the UI, the API can be used to access this hidden data and extract all that valuable search data that is available. Today, Steve discusses why users should be diving into Search Console via API and using Python to automate the things they’re using from it. Show NotesConnect With: Steve Toth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses enterprise SEO. Traditionally, most SEO teams operated within marketing teams, and this is still an ideal structure for smaller websites. However, when it comes to SEO for large websites like those in the eCommerce or travel industry, it's important to be in the product org in order to get big-impact SEO fixes deployed. Today, Ryland looks into how enterprise SEO varies by industry. Show NotesConnect With: Ryland Bacorn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses Core Web Vitals and performance. When you’ve optimized for Core Web Vitals, you’re not only helping your website gain more recognition in the SERPs, but you’re also providing your audience with a seamless browsing experience. But, what is our role as SEOs in diagnosing and articulating Core Web Vitals issues to dev and engineering teams? Today, Ryland looks into how Core Web Vitals is actually performance. Show NotesConnect With: Ryland Bacorn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Farzad Rashidi, Lead innovator and Co-Founder at Respona, talks about connecting your content and linking strategies. As far as Google’s ranking factors go, backlinks could arguably be considered the most important one. Beyond building high quality pieces of content, SEOs must create and cultivate relationships that maximize domain authority for all parties involved. Today, Farzad discusses generating targeted backlinks. Show NotesConnect With: Farzad Rashidi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Indig, Growth Advisor at Kevin_Indig.com, discusses SEO strategy, tactics, and eCommerce SEO. As Amazon continues to excel in the eCommerce and advertising space, Google has been making several changes to try and regain dominance. For eCommerce, the 10 blue links are basically dead and it’s now time to look at other ways your brand can appear on the SERP. Today, Kevin talks about where eCommerce SEO is going. Show NotesConnect With: Kevin Indig: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Indig, Growth Advisor at Kevin_Indig.com, discusses SEO strategy, tactics, and eCommerce SEO. Many SEOs and agencies are often limited by their lack of understanding when it comes to SEO strategy. While many SEOs prefer to focus on tactics, it’s really the ability to develop a solid SEO strategy and get buy-in from stakeholders and executives that will get SEO the funding it needs to implement those strategies. Today, Kevin talks about SEO strategy versus SEO tactics. Show NotesConnect With: Kevin Indig: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beatrice Gamba, Senior SEO Strategist at WordLift, discusses the knowledge graph. The knowledge graph is Google’s semantic database of the world, cataloging millions of entities, their relationships, and general facts about them. This means that it’s a perfect match for content optimization, the process of writing content that conveys your business goals while fulfilling user intent. Today, Beatrice talks about content optimization with knowledge graphs. Show NotesConnect With: Beatrice Gamba: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beatrice Gamba, Senior SEO Strategist at WordLift, discusses the Knowledge Graph. The Knowledge Graph is a powerful tool for search engine optimization and can help you improve the relevance of your content by adding more meaning to it. In fact, it’s so powerful that simply submitting a Knowledge Graph can be considered an SEO strategy. Today, Beatrice talks about Knowledge Graph SEO. Show NotesConnect With: Beatrice Gamba: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. When many think of artificial intelligence, they tend to think of humans being overtaken by machines. While AI hasn’t taken over, it has changed the way we work for the better; however, the lack of regulation of big technology companies still leaves many worried. Today, Jordan talks about the future of SEO artificial intelligence. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Google rolled out another update in October 2022 and it seems to be a reminder to websites to clean up their act. However, unlike the other algorithm updates, this spam update is not expected to cause major ranking changes as the other algorithm updates did. Today, Jordan talks about spam, spam, spam updates. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Facebook, Snapchat, Twitter, etc have been struggling with revenue and earnings for their core advertising businesses as the ad spending slowdown continues. In contrast, Google has been able to increase earnings for Google Ads over the last quarter, but failed to hit their revenue and profit expectations targets for the quarter. Today, Jordan talks about why Google's Q3 earnings stunk. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in October. Google’s approach towards the misspellings of branded terms and determining intent has been advantageous to social media websites. However, rather than benefiting from this, LinkedIn has experienced a decline in SEO performance on brand-related queries. Today, Tyson discusses this month’s SEO losers. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in October. After Elon Musk’s recent takeover of Twitter, it’s unsurprising that the platform experienced a significant jump in its overall organic visibility. Surprisingly, a lot of this increase was due to the misspelling and variants of brand names working in their favor of social media companies. Today, Tyson discusses this month’s SEO winners. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Content should enable consumers to better forecast their own experience and consumption of a product or serviceFor SaaS companies especially, monthly and yearly subscriptions depend on getting consumers excited about potential user experiences. Today, Dan talks about creating a better user experience via forecasting content. Show NotesConnect With: Dan Taylor: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Large businesses, in operation for a number of years, in the offline sphere, don't necessarily go through the ideal digital transformation stage. Typically, they end up having multiple websites on multiple platforms that still need to communicate with one another. Today, Dan talks about edge SEO and utilization of content delivery networks (CDNs). Show NotesConnect With: Dan Taylor: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Optimizing your website to rank internationally is an entirely different ballgame from usual ranking practices. It is especially important to pay attention to link building and optimize URLs and content for region intent. Today, Dan explores the process of debugging complex canonical issues. Show NotesConnect With: Dan Taylor: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lindsay Shearer, CEO of Pins 4 Profit, talks about social media and its impact on SEO. Come next year, the cookieless era will take full effect and advertisers will lose their ability to track and target consumers on different platforms the way they once used to. To build sustainable brands, eCommerce companies will need to master the search engine game on multiple search engines and they’ll need to do so using content. Today, Lindsay discusses matching Pinterest and your SEO strategy. Show NotesConnect With: Lindsay Shearer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lindsay Shearer, CEO of Pins 4 Profit, talks about social media and its impact on SEO. When thinking about search engines, Google or Bing probably come to mind before Pinterest. But, What most people don’t realize is that Pinterest is a search engine and eCommerce brands should have a good SEO strategy for the platform. Today, Lindsay discusses whether Pinterest SEO is actually a thing. Show NotesConnect With: Lindsay Shearer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. Paid search teams are accustomed to receiving six-figure annual budgets, while SEO has historically been an underinvested channel. This tendency can be attributed to SEOs being unable to answer questions from senior management but SEO testing can help SEO teams to build those business cases. Today, Will talks about SEO testing tools. Show NotesConnect With: Will Critchlow: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. It’s easy for experienced SEOs to default to SEO best practices and recommend changes that may do more harm than good. However, we now have access to tools and the ability to run positive, negative, and neutral tests to determine whether a change will produce positive, negative, or no impact at all. Today, Will talks about negative tests. Show NotesConnect With: Will Critchlow: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. SEO is an ever-evolving field as Google’s algorithm and your competitors will always be implementing changes. As a result, there’s been a shift in mindset toward the continual evolution of websites and that is also being applied to the cadence of SEO testing. Today, Will talks about testing cadence and objectives. Show NotesConnect With: Will Critchlow: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. We’re living in the age of access to the enormous amount of statistical data that can help us make better business decisions. Similar to the rise of the three-point shot and the decline of the midrange in basketball, SEOs have access to data that can help them build more efficient strategies and take advantage of tactics undervalued by the market. Today, Will talks about SEO moneyball. Show NotesConnect With: Will Critchlow: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. With AdWords and conversion rate tests, you can test two different landing pages by sending half your users to one and half of the users to another. That approach is not applicable to SEO, but you still have to be able to prove its value and impact on revenue, and that’s where SEO testing comes in. Today, Will talks about SEO testing fundamentals. Show NotesConnect With: Will Critchlow: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide, talks about local SEO. City pages are a great way to showcase your products and services to a specific audience. You can target specific keywords and phrases that are relevant to each location and this can help you attract more traffic from people searching for businesses in your area. Today, Karl discusses city-specific pages. Show NotesConnect With: Karl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide, talks about local SEO. While a national SEO strategy can be beneficial for businesses that sell products nationally, neglecting local SEO may lead to the exclusion of potential leads. So, before creating any content, it is in a business’ best interest to check whether the keywords they plan to target have local intent or national intent. Today, Karl discusses local vs national intent. Show NotesConnect With: Karl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Whether we’re talking about local or global SEO teams, the biggest challenge always boils down to finding the right talent for the SEO team. Furthermore, that could explain why there are always more SEO jobs available than there are SEOs to fill those vacancies. Today, Adrien talks about how to manage a global SEO team. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Though the value of SEO has been underestimated for a very long time, that is slowly changing as a result of technology and innovation. And, in an era where we cannot rely on click data anymore, companies like Botify are making it easier for clients to prove the value of their SEO efforts. Today, Adrien talks about SEO technology innovation. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. SEO is now seen as a performance marketing channel and this has led to SEO teams needing to deliver a greater impact. In response, Botify created tools and analytics to implement organic search marketing strategies faster. Today, Adrien talks about some emerging trends in SEO. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kathy Brown, SEO consultant at Searchmetrics joins Ben to talk about the impact of semantic search on SEO. What is semantic search? And why is Google investing in it? Today, Ben and Kathy talk about the relationship between SEO and semantic search. Show NotesConnect With: Kathy Brown: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. As an SEO agency, you’re going to get clients who may have had negative experiences with SEO previously. Rather than ignoring these feelings, it’s crucial to address them from the beginning of the relationship and teach your team to respond to these feelings with empathy. Today, Jason talks about client management and retention. Show NotesConnect With: Jason Jackson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. Becoming a good digital marketer and honing your SEO skills requires determination and a willingness to learn as much as possible. SEO is forever evolving and the key to advancing your SEO skills and starting your own agency is to always have a student mentality and use failure as a stepping stone toward success. Today, Jason talks about learning and development within the agency context. Show NotesConnect With: Jason Jackson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Critchlow, Founder of SEO MBA, discusses how to present SEO to your CEO. SEO is not a standalone activity and buy-in for our SEO initiatives needs to come from the executive and other stakeholder groups. And, the first step to getting buy-in from these individuals is figuring out what goals they are working towards and how the goals of your SEO initiatives can align with theirs. Today, Tom talks about getting buy-in for your SEO projects. Show NotesConnect With: Tom Critchlow: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Critchlow, Founder of SEO MBA, discusses how to present SEO to your CEO. As SEOs, we have a tendency to obsess over the technical and complicated nature of SEO. But, getting buy-in, resources, and budget from the executive team requires that we’re able to communicate our SEO strategies in a clear, straightforward way that makes it more digestible for them. Today, Tom talks about presenting SEO to your CEO. Show NotesConnect With: Tom Critchlow: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brandon Schakola, Sr. Director of SEO at Overstock, discusses SEO strategy. SEO is not a standalone activity and buy-in is required from several teams to get any traction on your SEO initiatives. Essentially, rather than simply pitching a strategy to the executives, it’s the responsibility of an SEO to involve the different stakeholder groups throughout the development of the SEO strategy to secure buy-in. Today, Brandon talks about executing an SEO strategy. Show NotesConnect With: Brandon Schakola: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brandon Schakola, Sr. Director of SEO at Overstock, discusses SEO strategy. It takes time, effort and knowledge to create a winning SEO strategy that will get executive buy-in and bring in the traffic you're looking for. As an SEO, your job is to provide specific experiences for your target audience, so before creating a strategy, you must determine what your audience needs. Today, Brandon talks about creating an SEO strategy. Show NotesConnect With: Brandon Schakola: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brandon Schakola, Sr. Director of SEO at Overstock, discusses SEO strategy. If you want to get the most out of your SEO strategy, you need to build a strong foundation. And, rather than looking externally at your competitors first, you must understand how your organization prioritizes SEO to ensure that you’ll have the resources required to drive the SEO changes outlined in your strategy. Today, Brandon talks about building the groundwork for your SEO strategy. Show NotesConnect With: Brandon Schakola: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Martha Van Berkel, CEO of Schema App, discusses managing structured data. When it comes to SEO, there are so many results that can be vague and do not paint a clear picture of SEO’s contribution to business results. However, schema performance and results enable you to directly correlate clicks and impressions from rich results to the work that you're doing. Today, Martha talks about how to better invest in and execute your schema strategy. Show NotesConnect With: Martha van Berkel: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Martha Van Berkel, CEO of Schema App, discusses managing structured data. In 2020, Google released a number of new types of rich results. And, since then, we’ve seen a lot of changes on the Google SERP and requirements around documentation and the content that needs to be on your page. Today, Martha talks about managing structured data like a financial portfolio. Show NotesConnect With: Martha van Berkel: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other big technology firms as much as they used to. Google’s response to this public distrust has taken on many forms with the shift towards multiple URLs in featured snippets being just one of them. Today, Mordy discusses the evolution of featured snippets. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. The average Google user has come to expect a SERP that looks nothing like the SERPs in the past. There’s an expectation that not only text links will be served, but videos, images, and other formats will be present, and this is only possible with MUM. Today, Mordy discusses Google MUM and the future of search results. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google’s search results have come a long way since 2016, providing consumers with better results thanks to NLP and machine learning. But, before getting to the point, their algorithm incentivized content creators to create subpar content which fostered consumer mistrust that still lingers amidst massive improvements on Google’s end. Today, Mordy looks into whether Google results are getting worse. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in September. Summer is officially over and Google was very busy this month. The helpful content update was followed by another product review update and a core update causing a lot of chatter and anticipation about the impact within the SEO community. Today, Tyson discusses this month’s SEO winners and losers. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Bell, Co-Founder and Consulting Partner at PreVisible, talks about operational SEO. When you start out doing SEO for a smaller website, you’re essentially the master of your own ship and you’re not answering to many stakeholders. But, at the enterprise level, you’re expected to win stakeholder buy-in for SEO initiatives and find mutual ground with stakeholders on those initiatives. Today, David outlines how to incorporate operational SEO into your day to day for SEO success. Show NotesConnect With: David Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. Similar to any other algorithm, Youtube looks at certain factors to determine how to rank and distribute your content. However, it’s not enough to simply upload the content onto Youtube, the content should also be published externally and receive engagement on other platforms to indicate to Google that it is worth being ranked. Today, Brett discusses YouTube SEO. Show NotesConnect With: Brett Lane: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. When it comes to mastering local SEO, it’s critical to demonstrate to Google that people who are close to your business are interested and interacting with your business. Ultimately, Google wants to show search results that will facilitate the best user experience, and to rank favorably in those results, there are specific actions that SEOs can engage in. Today, Brett discusses local SEO tactics for Google's 3-Pack. Show NotesConnect With: Brett Lane: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. When it comes to boosting your link-building strategies, there are several avenues you can take. However, when your link building seems inauthentic, this sends a signal to Google that you’re using underhanded tactics and this could lead to penalization. Today, Victor talks about problems scaling through link building. Show NotesConnect With: Victor Karpenko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. SEOProfy has spent years developing a learning management catalog to educate team members on the different ways to think about SEO. As SEO is forever evolving, when creating an SEO team, it’s ideal to find team members that not only have the technical skills but are also coachable, results-oriented, and have an aptitude to learn new skills. Today, Victor talks about SEO team management and learning management. Show NotesConnect With: Victor Karpenko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. When we talk about speed and SEO, we're usually referring to getting your pages to load faster. And, while that is always ideal, the research process for SEO can be tedious, but there’s a lot of the process that SEOs can expedite simply by using the right data and tools. Today, Victor talks about making important SEO decisions fast. Show NotesConnect With: Victor Karpenko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. It is in the best interest of the government and the legal system in the US to protect consumers and allow them to know all of the choices that they have available to them. Recently, it was brought to the public’s attention that Google is paying Apple to be the default search engine on their devices, and now Google is under investigation by the DOJ. Today, Jordan talks about why Google pays Apple more than a billion dollars a year. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. While Google’s helpful content update did not have the devastating outcome that was anticipated by the community, it was likely a data gathering exercise. With a new core algorithm update announcement on September 12th, it is highly likely that there will be a lot of rank changes and major shifts in traffic driving positions in the near future. Today, Jordan talks about Google's core update. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.