Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. In May, Google announced SGE, which adds generative AI capabilities to Google Search results. Though Google has been using artificial intelligence for a long time, SGE’s launch marked a significant step towards incorporating generative AI capabilities directly into Google Search results. Today, Jordan discusses Google’s SGE launch. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about how to leverage Google's ever evolving SERP changes. As SERP features like popular products and People Also Asked occupy more real estate and rise to the top of the page, eCommerce brands must adapt strategies for visibility. Search, being a critical channel for product discovery, emphasizes the need for effective adaptation in the evolving SERP landscape. Show NotesConnect With: Prasanna Dhungel: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about adapting to Google SERP changes for effective lead generation. In a rapidly changing digital landscape, businesses are constantly navigating the dynamic terrain of Google's algorithms and evolving SERP features. Adapting to these changes is vital for maximizing online visibility and generating valuable leads. Today, Prasanna discusses Google SERP changes’ impact on brand lead flow. Show NotesConnect With: Prasanna Dhungel: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. If your SEO strategy is still based on topping the results in terms of the traditional 10 blue links, you’re likely to get overshadowed on the SERPs. In reality, the SERP is moving towards being a more visual experience, so the more that you understand what’s going on with the SERP and user intent, the more you’ll understand what content formats you need to be producing to stay relevant. Today, Andy discusses non-obvious uses of video in the SERP. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. When it comes to optimizing your SEO strategies, it’s not just about creating good content or ranking for keywords. A lot of the time, it boils down to having a flexible SEO and SERP strategy and trying to understand what Google is looking to provide to its users so that you can get the most visibility through your relationships. Today, Andy breaks down how you can fix your broken SERP strategies. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Horn, CEO of Stub Group, talks about SEO and PPC. One thing every advertiser fears is getting their Google Ads account suspended. Getting the account reinstated isn’t an impossible feat, but it does require that certain steps are followed carefully to avoid having to appeal numerous times. Today, John discusses staying on the good side of Google. Show NotesConnect With: John Horn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Horn, CEO of Stub Group, talks about SEO and PPC. If Google’s changes to the SERP indicate anything, it’s that there’s a clear prioritization of paid ads. So, to maximize your chances of winning a user’s click, you have to have a good PPC and SEO strategy or risk losing out on traffic. Today, John discusses the interaction between SEO and PPC. Show NotesConnect With: John Horn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, explores the state of the SEO job market. Despite the surge in tech layoffs, the SEO job market shows signs of strengthening. Several executive-level positions are now emerging within enterprise companies, presenting a golden opportunity for mid-level SEO professionals to advance into upper management positions. Today, Tyson discusses the latest developments in the SEO job market. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. It’s always challenging to get buy-in from stakeholders for SEO recommendations. But, what if there was a data-driven way to indicate future ROI on content pieces? Today, Thomas talks about understanding market intent and conversion rates to drive ROI. Show NotesConnect With: Thomas Johnson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. When users type queries into a search engine, how can you ensure that your business, product, or service shows up in the search result? Since we can always be sure of the user’s intent, we go through a process of keyword intent mapping to attract the right traffic. Today, Thomas talks about leveling up keyword mapping with intent. Show NotesConnect With: Thomas Johnson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeremy Moser, CEO of uSERP, talks about the benefits of link building. While SEO tactics continue to evolve, link building has stood the test of time. Link building plays a crucial role in establishing expertise and credibility in a specific subject matter, and when reputable websites link back to your content, search engines take notice. Today, Jeremy discusses why link building is so important to SEO. Show NotesConnect With: Jeremy Moser: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeremy Moser, CEO of uSERP, talks about SEO strategies for startups. For SEO beginners in the startup world, there is a common misconception that driving meaningful traffic to their websites will require a significant amount of time. However, the timeline is often shorter than anticipated when a strategic approach is taken. Today, Jeremy discusses how to do SEO for startups. Show NotesConnect With: Jeremy Moser: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeremy Moser, CEO of uSERP, talks about link building in 2023 and beyond. If the December 2022 link spam update is any indication, link building is still crucial and may be even more important than before. However, traditional link-building tactics have lost their effectiveness, and obtaining high-quality links from reputable domains that were previously difficult to access is now the differentiating factor in a highly competitive landscape. Today, Jeremy discusses link building in 2023 and beyond. Show NotesConnect With: Jeremy Moser: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brenton Thomas, Founder of Twibi, talks about the organic content marketing mistakes every business is making. There are several common, avoidable mistakes that can hinder the organic growth potential of a website. Understanding and addressing these mistakes is crucial to ensure optimal performance in search engine rankings, visibility, and ultimately, business success. Today, Brenton discusses common organic growth mistakes. Show NotesConnect With: Brenton Thomas: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brenton Thomas, Founder of Twibi, explores the difference between short-term and long-term marketing strategies. Paid ads deliver instant visibility while SEO is a longer-term strategy that requires time and effort. However, ​by utilizing both approaches simultaneously, businesses can reap the benefits of immediate visibility and long-term organic growth. Today, Brenton discusses long-term versus short-term digital marketing strategies. Show NotesConnect With: Brenton Thomas: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brenton Thomas, Founder of Twibi, talks about how to migrate from Universal Analytics to Google Analytics. As of July 1st, 2023, Universal Analytics will no longer collect data, and users will need to switch over to Google Analytics 4. To ensure the process is as seamless as possible, it's crucial for users to plan and prepare for the migration process. Today, Brenton discusses a step-by-step guide for Google Analytics 4 migration. Show NotesConnect With: Brenton Thomas: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elaine Richards, COO of Basecamp, discusses embracing remote work. The pandemic basically catapulted many of us into remote working. And, while many of us loved the idea of skipping the work commute, as SEOs our willingness to reach out to cross-functional patterns unfortunately decreased. Today, Elaine talks about the future of remote work. Show NotesConnect With: Elaine Richards: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elaine Richards, COO of Basecamp, discusses the executive's perspective on SEO. As SEOs, there are several steps we can take to be better business partners. It’s up to SEOs to create awareness for executives in terms of guidance on SEO initiatives within the business. Today, Elaine talks about the general understanding of executive knowledge on SEO. Show NotesConnect With: Elaine Richards: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joey Randazzo, Owner of SEO Growth Partners, talks about the importance of Google reviews as a ranking factor and how they influence a business's online presence. Reviews provide social proof of a business's quality, reliability, and customer satisfaction. While positive reviews build trust and confidence in the business's products or services, negative reviews can also contribute to a business' credibility and authenticity, when managed appropriately. Today, Joey discusses why Google reviews as a ranking factor are bigger than you think. Show NotesConnect With: Joey Randazzo: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joey Randazzo, Owner of SEO Growth Partners, talks about defining SEO goals and success. SEO clients and stakeholders may not always have a clear understanding of the goals of SEO. As an SEO professional, part of your role is educating and guiding them in defining their SEO goals based on their business’ resources. Today, Joey discusses defining goals in SEO and what really is success. Show NotesConnect With: Joey Randazzo: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how AI tools can help with SEO. When it comes to utilizing AI tools for SEO, the abundance of options in the market can be overwhelming. However, by understanding your workflow and identifying tasks that can be automated with AI, you can effectively evaluate and choose the right tools. Today, Brian discusses the AI tools that help us execute our content and SEO work. Show NotesConnect With: Brian Piper: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how conversational search works in the SEO landscape. Though voice search was supposed to completely alter the search landscape, people are still using traditional search. With conversational search receiving the same kind of concern, will it be the real paradigm shift in search? Today, Brian discusses conversational search and how it works in SEO. Show NotesConnect With: Brian Piper: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how generative AI can significantly impact our design and content. Generative AI tools like ChatGPT are making it easier than ever to produce content in bulk. However, putting out purely AI-generated content exposes you to copyright issues and can potentially erode your audience’s trust in your content. Today, Brian discusses generative AI's impact on the content landscape. Show NotesConnect With: Brian Piper: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters differentiation, a deeper understanding of client needs, and the ability to provide unique solutions that drive impactful results. Today, Yvette discusses thriving as a Latina woman in the male-dominated SEO industry. Show NotesConnect With: Yvette Valencia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters differentiation, a deeper understanding of client needs, and the ability to provide unique solutions that drive impactful results. Today, Yvette discusses specialization within content marketing. Show NotesConnect With: Yvette Valencia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. A lot of enterprise brands struggle with creating content that is both specific and relevant to their brand at scale. The challenge for brands that lean towards the technical side is finding capable writers who understand the brand enough to represent its ideas effectively in writing. Today, Andrew discusses how to hire a B2B content marketing agency. Show NotesConnect With: Andrew Eagar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. The level of execution and project management required for enterprise brands greatly differs from what’s required for non-enterprise brands. So, if an SEO agency is unable to account for and explain what they’re doing to drive SEO results, they’re probably not the agency your enterprise brand should be working with. Today, Andrew discusses how to find the best enterprise SEO agency. Show NotesConnect With: Andrew Eagar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Eagar, Directive Consulting’s Director of SEO, talks about agency SEO. In the B2B SaaS space, companies have high goals to achieve and the slow approach to SEO just won’t cut it. Instead, they need SEO strategies that will ensure their brands show up as much as possible on the first page of Google. Today, Andrew discusses B2B SaaS SEO plans. Show NotesConnect With: Andrew Eagar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. Generative AI and ChatGPT are completely overhauling the way we create and consume content. However, while ChatGPT has already proven to be a useful tool in language translation, content summarization, and even creative writing, there is still much room for improvement and innovation. Today, Jordan discusses whether ChatGPT is actually useful yet. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. Bing Chat's recent updates, including its ability to integrate with third-party plugins, have the potential to make a real impact in the search market. While it may not yet rival Google's dominance, the increasing adoption of Bing Chat and its new features suggest that it is a platform on the rise. Today, Jordan discusses the impact of Bing Chat’s upgrade. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Josh Bachynski, Host of the SEO + AI Show, talks about the little-known story of Google's secret war to uphold its famous motto, ‘Don't be evil’. For many years, Google was seen as a champion of the small business owner, prioritizing quality content and relevance over advertising budgets and brand recognition. But, it’s now nearly impossible to find a small mom and pop website in many searches, with big brands dominating the top results. Today, Josh discusses, Don't Be Evil: Google's Secret War. Show NotesConnect With:  Josh Bachynski: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Josh Bachynski, Host of the SEO + AI Show, talks about ethical concerns arising from Google's dominance in the tech industry. Artificial intelligence (AI) is rapidly transforming the way we live, work, and interact with technology. In the realm of search engines, Google's use of AI is changing the game for SEOs and raising important ethical questions. Today, Josh discusses the future of Google Search and ethics. Show NotesConnect With:  Josh Bachynski: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. Rumors are swirling that Samsung has plans to ditch Google and partner with Bing as its default search engine. While Samsung hasn’t officially announced the switch, this potential partnership poses a real threat to Google’s dominance in the search engine market. Today, Jordan discusses Samsung's romance with Bing. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. While ChatGPT has been making waves in the SEO and tech world, Google recently announced its own AI-powered search engine. Ultimately, the biggest threat to Google is the verticalization of search and Project Magi is its attempt to encourage users to return to Google to perform their initial searches and discovery. Today, Jordan discusses Project Magi, Google's AI search engine. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Damon Burton, Founder and President of SEO National, talks about how to compete with a billion-dollar business on Google. With billion-dollar corporations dominating search engine results, it can seem impossible to get your brand noticed when you’re a small business. Fortunately, there are strategies and tactics you can implement to level the playing field and successfully compete with these giants. Today, Damon discusses how to beat a billion-dollar company on Google. Show NotesConnect With: Damon Burton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Damon Burton, Founder and President of SEO National, talks about content topic selection and buyer intent. Do you want to attract everyone or the people who actually want to buy your product? Choosing the right topics for your SEO strategy can make or break your business, and it all begins with keyword research and understanding your audience's intent. Today, Damon discusses if content is king, are all topics created equally? Show NotesConnect With: Damon Burton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Konrad Sanders, Founder and CEO of The Creative Copywriter, explores the power of keywords. Targeting only obvious keywords related to your product neglects opportunities based on the audience's pain points and desires. However, exploring keyword opportunities based on your target audience's pain points and desires can reveal gaps, make it easier to rank high in search results, and lead more prospects to your offering. Today, Konrad discusses building a seven-figure business with a single keyword. Show NotesConnect With: Konrad Sanders: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Harkins, Director of SEO and Content at CoStar, talks about product management partnerships in SEO. Forming strong partnerships with product managers is crucial for SEO success as they play a pivotal role in driving the implementation of SEO recommendations. By fostering these relationships, SEOs can ensure SEO is integrated into the product development process from the beginning. Today, Craig discusses product management partnerships in SEO. Show NotesConnect With: Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Harkins, Director of SEO and Content at CoStar, talks about sprint planning for SEO success. Have you ever wondered why some companies consistently succeed in their SEO efforts, while others struggle to make an impact? It's not just about having the right tools and resources - it's about establishing a successful ecosystem within your company, and sprint planning is a vital part of that. Today, Craig discusses sprint planning for success in SEO. Show NotesConnect With: Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matthew Edgar, Partner and SEO Consultant at Elementive, explores technical SEO and ChatGPT. While AI has been used in SEO for some time now, ChatGPT's advanced capabilities offer a wide range of opportunities for technical SEO. However, it's important to remember that ChatGPT is simply a tool and should be utilized as such. Today, Matthew discusses why technical SEO still matters in the age of ChatGPT. Show NotesConnect With: Matthew Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matthew Edgar, Partner and SEO Consultant at Elementive, explores technical SEO. In 2023, the technical side of SEO remains crucial, as Google must first crawl and fetch content before applying natural language processing to understand it. Without a properly functioning technical foundation, efforts to improve SEO performance will be futile. Today, Matthew discusses technical SEO fundamentals for 2023. Show NotesConnect With: Matthew Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brie Moreau, Director at White Light Digital Marketing (WLDM), explores beating the Google link spam update. In the past, website owners could simply purchase or exchange links with other sites, regardless of their relevance or quality, in order to improve their search rankings. However, search engines are now able to detect and penalize such manipulative practices, and are placing greater emphasis on natural, high-quality backlinks earned through content creation, outreach, and relationship-building. Today, Brie discusses a more sustainable approach to backlinking efforts in SEO. Show NotesConnect With: Brie Moreau: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brie Moreau, Director at White Light Digital Marketing (WLDM), dives into the topic of backlinks. The link spam update in 2021 was an effort by Google to improve the quality of search results by targeting websites that use spammy and manipulative tactics to get more backlinks. As a result, it's now more important than ever for website owners to focus on building high-quality, relevant backlinks through legitimate means. Today, Brie discusses how the world of backlinks is evolving. Show NotesConnect With: Brie Moreau: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Harkins, Director of SEO and Content at CoStar, talks about enterprise SEO and how he thinks about planning and partnerships. A common topic of discussion in the SEO community is how SEO can secure a seat at the table. A key factor in achieving this is understanding the priorities and concerns of decision-makers, and aligning SEO efforts with overall business objectives to increase impact. Today, Craig discusses planning and partnerships in the enterprise SEO space. Show NotesConnect With: Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Loren McKechnie, Head of SEO at Palo Alto Networks, talks about rethinking SEO content strategy. As technology continues to evolve, so does the world of SEO content strategy. With the rise of AI and machine learning, there has been a significant shift in the way businesses approach content production and keyword research. Today, Loren continues the discussion on rethinking your approach to SEO content strategy. Show NotesConnect With: Loren McKechnie: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Loren McKechnie, Head of SEO at Palo Alto Networks, talks about rethinking SEO content strategy. To create a successful SEO content strategy, it's important to rethink the traditional funnel and instead see it as a journey with your customer. This requires a focus on micro-conversions and creating valuable content at each step of the way. Today, Loren discusses enterprise SEO content strategy. Show NotesConnect With: Loren McKechnie: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Björn Darko, Head of Product and SEO at Ladenzeile, talks about vision and strategy for new SEO leaders. When it comes to getting SEO initiatives implemented, it's crucial for SEOs to embrace ownership of the process and understand that they are responsible for bringing others along with them. This means meeting stakeholders where they're at, taking extra time to build their confidence and belief in the vision. Today, Björn discusses establishing executive alignment with the new SEO team. Show NotesConnect With: Björn Darko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Björn Darko, Head of Product and SEO at Ladenzeile, talks about vision and strategy for new SEO leaders. It's common for executives to believe that SEO is a complex and mysterious process, which can make it challenging to gain support for an SEO strategy. As an SEO leader, your task is to effectively communicate your plans and acquire buy-in by incorporating management and all relevant stakeholders into the process. Today, Björn discusses vision and strategy for new SEO leaders. Show NotesConnect With: Björn Darko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. While it’s easy to overlook, search data has numerous applications beyond just optimizing for SEO and marketing. By analyzing search queries related to specific products or industries, businesses can identify emerging trends, uncover gaps in the market, and gain a competitive edge. Today, Tory discusses non-SEO applications of search data. Show NotesConnect With: Tory Gray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tory Gray, CEO and Founder of Gray Dot Company, connects the dots between SEO objectives, insights, and execution. Waiting too long to measure progress can hinder the success of an SEO program. Rather, by continuously monitoring SEO to identify problems quickly and course correct, SEOs can ensure initiatives are working and communicate the right things to stakeholders and clients at the right time. Today, Tory discusses the SEO customer funnel. Show NotesConnect With: Tory Gray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.