Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide, talks about local SEO. While a national SEO strategy can be beneficial for businesses that sell products nationally, neglecting local SEO may lead to the exclusion of potential leads. So, before creating any content, it is in a business’ best interest to check whether the keywords they plan to target have local intent or national intent. Today, Karl discusses local vs national intent. Show NotesConnect With: Karl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Whether we’re talking about local or global SEO teams, the biggest challenge always boils down to finding the right talent for the SEO team. Furthermore, that could explain why there are always more SEO jobs available than there are SEOs to fill those vacancies. Today, Adrien talks about how to manage a global SEO team. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Though the value of SEO has been underestimated for a very long time, that is slowly changing as a result of technology and innovation. And, in an era where we cannot rely on click data anymore, companies like Botify are making it easier for clients to prove the value of their SEO efforts. Today, Adrien talks about SEO technology innovation. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. SEO is now seen as a performance marketing channel and this has led to SEO teams needing to deliver a greater impact. In response, Botify created tools and analytics to implement organic search marketing strategies faster. Today, Adrien talks about some emerging trends in SEO. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kathy Brown, SEO consultant at Searchmetrics joins Ben to talk about the impact of semantic search on SEO. What is semantic search? And why is Google investing in it? Today, Ben and Kathy talk about the relationship between SEO and semantic search. Show NotesConnect With: Kathy Brown: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. As an SEO agency, you’re going to get clients who may have had negative experiences with SEO previously. Rather than ignoring these feelings, it’s crucial to address them from the beginning of the relationship and teach your team to respond to these feelings with empathy. Today, Jason talks about client management and retention. Show NotesConnect With: Jason Jackson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. Becoming a good digital marketer and honing your SEO skills requires determination and a willingness to learn as much as possible. SEO is forever evolving and the key to advancing your SEO skills and starting your own agency is to always have a student mentality and use failure as a stepping stone toward success. Today, Jason talks about learning and development within the agency context. Show NotesConnect With: Jason Jackson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Critchlow, Founder of SEO MBA, discusses how to present SEO to your CEO. SEO is not a standalone activity and buy-in for our SEO initiatives needs to come from the executive and other stakeholder groups. And, the first step to getting buy-in from these individuals is figuring out what goals they are working towards and how the goals of your SEO initiatives can align with theirs. Today, Tom talks about getting buy-in for your SEO projects. Show NotesConnect With: Tom Critchlow: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Critchlow, Founder of SEO MBA, discusses how to present SEO to your CEO. As SEOs, we have a tendency to obsess over the technical and complicated nature of SEO. But, getting buy-in, resources, and budget from the executive team requires that we’re able to communicate our SEO strategies in a clear, straightforward way that makes it more digestible for them. Today, Tom talks about presenting SEO to your CEO. Show NotesConnect With: Tom Critchlow: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brandon Schakola, Sr. Director of SEO at Overstock, discusses SEO strategy. SEO is not a standalone activity and buy-in is required from several teams to get any traction on your SEO initiatives. Essentially, rather than simply pitching a strategy to the executives, it’s the responsibility of an SEO to involve the different stakeholder groups throughout the development of the SEO strategy to secure buy-in. Today, Brandon talks about executing an SEO strategy. Show NotesConnect With: Brandon Schakola: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brandon Schakola, Sr. Director of SEO at Overstock, discusses SEO strategy. It takes time, effort and knowledge to create a winning SEO strategy that will get executive buy-in and bring in the traffic you're looking for. As an SEO, your job is to provide specific experiences for your target audience, so before creating a strategy, you must determine what your audience needs. Today, Brandon talks about creating an SEO strategy. Show NotesConnect With: Brandon Schakola: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brandon Schakola, Sr. Director of SEO at Overstock, discusses SEO strategy. If you want to get the most out of your SEO strategy, you need to build a strong foundation. And, rather than looking externally at your competitors first, you must understand how your organization prioritizes SEO to ensure that you’ll have the resources required to drive the SEO changes outlined in your strategy. Today, Brandon talks about building the groundwork for your SEO strategy. Show NotesConnect With: Brandon Schakola: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Martha Van Berkel, CEO of Schema App, discusses managing structured data. When it comes to SEO, there are so many results that can be vague and do not paint a clear picture of SEO’s contribution to business results. However, schema performance and results enable you to directly correlate clicks and impressions from rich results to the work that you're doing. Today, Martha talks about how to better invest in and execute your schema strategy. Show NotesConnect With: Martha van Berkel: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Martha Van Berkel, CEO of Schema App, discusses managing structured data. In 2020, Google released a number of new types of rich results. And, since then, we’ve seen a lot of changes on the Google SERP and requirements around documentation and the content that needs to be on your page. Today, Martha talks about managing structured data like a financial portfolio. Show NotesConnect With: Martha van Berkel: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other big technology firms as much as they used to. Google’s response to this public distrust has taken on many forms with the shift towards multiple URLs in featured snippets being just one of them. Today, Mordy discusses the evolution of featured snippets. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. The average Google user has come to expect a SERP that looks nothing like the SERPs in the past. There’s an expectation that not only text links will be served, but videos, images, and other formats will be present, and this is only possible with MUM. Today, Mordy discusses Google MUM and the future of search results. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google’s search results have come a long way since 2016, providing consumers with better results thanks to NLP and machine learning. But, before getting to the point, their algorithm incentivized content creators to create subpar content which fostered consumer mistrust that still lingers amidst massive improvements on Google’s end. Today, Mordy looks into whether Google results are getting worse. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in September. Summer is officially over and Google was very busy this month. The helpful content update was followed by another product review update and a core update causing a lot of chatter and anticipation about the impact within the SEO community. Today, Tyson discusses this month’s SEO winners and losers. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Bell, Co-Founder and Consulting Partner at PreVisible, talks about operational SEO. When you start out doing SEO for a smaller website, you’re essentially the master of your own ship and you’re not answering to many stakeholders. But, at the enterprise level, you’re expected to win stakeholder buy-in for SEO initiatives and find mutual ground with stakeholders on those initiatives. Today, David outlines how to incorporate operational SEO into your day to day for SEO success. Show NotesConnect With: David Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. Similar to any other algorithm, Youtube looks at certain factors to determine how to rank and distribute your content. However, it’s not enough to simply upload the content onto Youtube, the content should also be published externally and receive engagement on other platforms to indicate to Google that it is worth being ranked. Today, Brett discusses YouTube SEO. Show NotesConnect With: Brett Lane: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. When it comes to mastering local SEO, it’s critical to demonstrate to Google that people who are close to your business are interested and interacting with your business. Ultimately, Google wants to show search results that will facilitate the best user experience, and to rank favorably in those results, there are specific actions that SEOs can engage in. Today, Brett discusses local SEO tactics for Google's 3-Pack. Show NotesConnect With: Brett Lane: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. When it comes to boosting your link-building strategies, there are several avenues you can take. However, when your link building seems inauthentic, this sends a signal to Google that you’re using underhanded tactics and this could lead to penalization. Today, Victor talks about problems scaling through link building. Show NotesConnect With: Victor Karpenko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. SEOProfy has spent years developing a learning management catalog to educate team members on the different ways to think about SEO. As SEO is forever evolving, when creating an SEO team, it’s ideal to find team members that not only have the technical skills but are also coachable, results-oriented, and have an aptitude to learn new skills. Today, Victor talks about SEO team management and learning management. Show NotesConnect With: Victor Karpenko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. When we talk about speed and SEO, we're usually referring to getting your pages to load faster. And, while that is always ideal, the research process for SEO can be tedious, but there’s a lot of the process that SEOs can expedite simply by using the right data and tools. Today, Victor talks about making important SEO decisions fast. Show NotesConnect With: Victor Karpenko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. It is in the best interest of the government and the legal system in the US to protect consumers and allow them to know all of the choices that they have available to them. Recently, it was brought to the public’s attention that Google is paying Apple to be the default search engine on their devices, and now Google is under investigation by the DOJ. Today, Jordan talks about why Google pays Apple more than a billion dollars a year. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. While Google’s helpful content update did not have the devastating outcome that was anticipated by the community, it was likely a data gathering exercise. With a new core algorithm update announcement on September 12th, it is highly likely that there will be a lot of rank changes and major shifts in traffic driving positions in the near future. Today, Jordan talks about Google's core update. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. We're just about three weeks into the rollout of Google’s helpful content update, and not much has changed. While some sites have taken a hit during this period, it seems as though Google’s intent was to send a message to the SEO community that their focus should be on creating high-quality experiences and content. Today, Jordan talks about the helpful content update. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads, using AI. Businesses put themselves at a disadvantage in search when decisions are based on individual data points. With artificial intelligence, they can benefit from insights based on multiple data points, and make better decisions. Today, Jeff talks about AI’s influence on content creation and optimization. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads. Companies driving leads from search build engaging top and middle of the funnel content. And, they understand how a strong organic presence drives more users to convert on paid and organic links. Today, Jeff talks about using search for lead generation. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. In this time of economic downturn, larger businesses have started to pull back on their investments in advertising and marketing. With Google’s new ad units, it’s obvious they’ve recognized the slowdown and they’re now pursuing small business owners to invest more in promoting their local business. Today, Jordan talks about Google's new ad units. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. Recently, there was an unexpected fire that occurred at one of Google’s data centers. While Google wouldn’t have been as communicative with the SEO community about what took place and the steps to resolve it, their approach to this incident was professional and involved a lot more transparency in terms of communication. Today, Jordan talks about why Google is on fire. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. SEO is forever evolving, and as 2023 draws near, SaaS companies will need to adjust their strategies to stay ahead of competitors in search. Plus, as inflation continues to rise, companies will have to face campaign and hirings challenges for next year as marketing budgets shift more towards SEO and people demand more flexibility in their working arrangements. Today, Alexander discusses some SEO challenges and predictions for 2023. Show NotesConnect With: Alexander Rehnborg: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. Much like any other investment, companies need to calculate the ROI of their SEO campaigns. However, there are a lot of factors that must go into this calculation because there are so many customer touchpoints before the conversion occurs. Today, Alexander discusses the ROI of your SEO. Show NotesConnect With: Alexander Rehnborg: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. When it comes to SaaS companies, the first business model is producing software for one business area while the second is the all-in-one route where more features and integrations are added. But, regardless of the business model, SaaS companies need to have a solid search engine presence, and that’s where SaaS SEO comes into play. Today, Alexander discusses SEO for SaaS companies. Show NotesConnect With: Alexander Rehnborg: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, PreVisible CEO and Co-Founder, discusses the Google helpful content update. As SEOs, we’re no strangers to readjusting our strategies and tactics when Google releases an algorithm update. The Google helpful content update is Google’s way of ensuring we’re not publishing useless content, but it’s going to also require that we look keenly at the data points we’re using to determine which content is useful. Today, Jordan talks about how the helpful content update should change your SEO strategies. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, PreVisible CEO and Co-Founder, discusses the Google helpful content update. We're almost two weeks into the announcement and rollout of the Google helpful content update, and absolutely nothing has happened. While some fluctuations have been observed in terms of some sites dependent on UGC, we’re yet to see any dramatic dips in traffic as a result of the update. Today, Jordan talks about the impact of Google's helpful content update. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, PreVisible CEO and Co-Founder, discusses Google’s helpful content update. Google’s new update says that practical SEO tactics used by SEOs for a long period of time are no longer going to be relevant. The update also implies that the majority of SEOs are trying to pull a fast one on the algorithm when most are just trying to drive traffic to their websites. Today, Jordan talks about Google's helpful content update. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the movers and shakers in the NFL. Football season is starting and, as expected, the Dallas Cowboys and the Greenbay Packers are leading in SEO visibility. However, surprisingly, a team like the Jacksonville Jaguars aren’t at the absolute bottom in terms of search performance and they’re still managing to capture search demand. Today, Tyson will be using his team's SEO data to understand which of the NFL teams is winning the SEO visibility battle. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in August. Google has rolled out yet another update and it’s football season which means big changes in SEO. For other industries such as eCommerce and big technology vendors, movements have been minimal with just a few stand-out performances. Today, Tyson discusses this month’s SEO winners and losers. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Billy Watts, Senior SEO Strategist at Homes.com, talks about where enterprise SEO belongs in the organization. While it’s more common for SEO to be integrated into the marketing department in an organization, Homes.com has integrated their SEO and product teams. Similar to Homes.com, many other large websites have been trending toward integrating SEO with product teams. Today, Billy discusses whether SEO at the enterprise level belongs in the marketing or the product org. Show NotesConnect With: Billy Watts: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Antonie Meeker, Founder and CEO at AM Marketing, debunks some SEO myths. There are many SEO myths floating around from 13 blog posts a month being the magical number to making sure your content is over 1,444 words. However, when it comes to SEO strategies, it’s really about doing your own research to figure out what will work best for your business. Today, Antonie discusses common SEO myths and why they're busted. Show NotesConnect With: Antonie Meeker: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Antonie Meeker, Founder and CEO at AM Marketing, debunks some SEO myths. Which should come first, the website or the SEO strategy for the website? Though many companies make the mistake of creating their website before thinking about an SEO strategy, coming up with the strategy first will undoubtedly work to your business’ benefit in the long run and help you to avoid costly website overhauls. Today, Antonie discusses why you should think about SEO before building your website. Show NotesConnect With: Antonie Meeker: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eric Ritter, Founder and CEO at Digital Neighbor, discusses leadership tips from SEO to CEO. When your business deals with clients, you’re bound to run into instances where employees make mistakes. While mistakes are opportunities to improve your processes, if you hired the wrong individuals, their response to these mistakes being called out may not be the most favorable. Today, Eric continues to talk about general leadership tips from an SEO to CEO. Show NotesConnect With: Eric Ritter: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterTyson Stockton: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eric Ritter, Founder and CEO at Digital Neighbor, discusses leadership tips from SEO to CEO. Moving from the point of being an SEO to being a CEO involves way more than just doing quality SEO work. It involves aspects such as sales, and managing a group of employees with a myriad of experiences, talents, and challenges. Today, Eric talks about general leadership tips from an SEO to CEO. Show NotesConnect With: Eric Ritter: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterTyson Stockton: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Pagilo, Digital Marketing Manager at Flyte New Media, talks about local SEO and Google My Business. We’ve seen Google making the big shift towards keeping users on their search results page by any means necessary. If you haven’t yet taken advantage of Google posts, questions and answers, and the messaging feature, you run the risk of being overlooked by both users and Google. Today, John discusses leveraging your Google My Business profile in competitive industries. Show NotesConnect With: John Pagilo: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. If your SEO strategy is still based on topping the results in terms of the traditional 10 blue links, you’re likely to get overshadowed on the SERPs. In reality, the SERP is moving towards being a more visual experience, so the more that you understand what’s going on with the SERP and user intent, the more you’ll understand what content formats you need to be producing to stay relevant. Today, Andy discusses non-obvious uses of video in the SERP. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. When it comes to optimizing your SEO strategies, it’s not just about creating good content or ranking for keywords. A lot of the time, it boils down to having a flexible SEO and SERP strategy and trying to understand what Google is looking to provide to its users so that you can get the most visibility through your relationships. Today, Andy breaks down how you can fix your broken SERP strategies. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Horn, CEO of Stub Group, talks about SEO and PPC. One thing every advertiser fears is getting their Google Ads account suspended. Getting the account reinstated isn’t an impossible feat, but it does require that certain steps are followed carefully to avoid having to appeal numerous times. Today, John discusses staying on the good side of Google. Show NotesConnect With: John Horn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Horn, CEO of Stub Group, talks about SEO and PPC. If Google’s changes to the SERP indicate anything, it’s that there’s a clear prioritization of paid ads. So, to maximize your chances of winning a user’s click, you have to have a good PPC and SEO strategy or risk losing out on traffic. Today, John discusses the interaction between SEO and PPC. Show NotesConnect With: John Horn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. To get the attention of your target audience, the content you create has to be creative and not be perceived as boring. However, before getting to the point of creating content that gets your audience’s attention, you must write content that enables search engines to rank your website. Today, Katrina talks about what type of content ranks on Google. Show NotesConnect With: Katrina McKinnon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.