Getting Buy-In for Your SEO Projects -- Tom Critchlow // SEO MBA
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · I Hear Everything
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Show Notes
Tom Critchlow, Founder of SEO MBA, discusses how to present SEO to your CEO. SEO is not a standalone activity and buy-in for our SEO initiatives needs to come from the executive and other stakeholder groups. And, the first step to getting buy-in from these individuals is figuring out what goals they are working towards and how the goals of your SEO initiatives can align with theirs. Today, Tom talks about getting buy-in for your SEO projects. Show Notes
Connect With:
- Tom Critchlow: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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