Unconventional Leaders

There are stories we “think” we should tell… and then there are the ones that won’t stop tapping us on the shoulder.From raw advice by singer-songwriter Yungblud to a powerful reminder from storyteller Neal Foard, this episode is a call to stop hiding behind trends and start sharing the kind of truth that truly connects.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady EPISODE MENTIONED:Stories Telling Tips for Social Media | Neal Foard https://www.youtube.com/watch?v=b5i_3gjJQGk&t=2697sCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/117

Ray Edwards is one of the world’s top copywriters. His words have generated over $500 million for clients like Tony Robbins, Michael Hyatt, and Jack Canfield.But his most powerful story isn’t about marketing.In 2011, Ray was diagnosed with Parkinson’s disease. He prayed for healing…and it didn’t come. What happened next led him to deconstruct everything he believed, rebuild his faith from the ground up, and discover a deeper connection to God than ever before.If you’re wrestling with faith, or if you just need to hear a perspective that will stop you in your tracks…you might wanna sit down for this one. This is Ray Edwards.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:After deconstructing your faith, what led you back to Jesus?Is salvation really only found through struggle?Why do you think God allowed this experience in your life?Advice to those who feel spiritually dryCONNECT WITH RAY EDWARDS:Website: https://www.rayedwards.com/ CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/116

What’s the BEST way to capture attention…and keep it? I asked pro storytellers in Atlanta, content creators in Austin, and even sat down with a Pixar storyteller who worked on Toy Story. Here’s what they told me… and their answers might surprise you.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady CONNECT WITH THE STORYTELLERSEldon Smith: https://www.instagram.com/eldonosmith/ Misha Sanders: https://www.instagram.com/reverend_misha/ Gregg Clunis: https://www.instagram.com/greggclunis/ Tito Rosado: https://www.instagram.com/gunchuckgaming/ Matthew Luhn: https://www.instagram.com/matthewluhnstory/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/115

Fredrik Haren has spent the last 25 years traveling to more than 75 countries asking one question:  How does creativity differ around the world?He’s interviewed thousands, from Silicon Valley executives to Mongolian nomads, and what he discovered might surprise you.From his geometric dome on a private island, Fredrik shares why his new book The World of Creativity might just convince you to stop forcing creativity… and start listening to it.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:The difference between creating for yourself and creating for the idea itselfHow culture shapes our understanding of creativityThe role of mystery and surrender in true creative flowCONNECT WITH FREDRIK HAREN: Website: https://www.fredrikharen.com/ Pre-order ‘The World of Creativity’: https://a.co/d/idyWBIe CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/114

Want to become a better storyteller? You HAVE to master the science and art of LISTENING. Today, I’m sharing 4 clips from 4 different storytelling experts, each showing how they use listening in their craft.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady EPISODES MENTIONED:How to Captivate an Audience & Be More Confident | René Rodriguez https://www.youtube.com/watch?v=PBcAws9Byss&t=3311sMeaning in the Making | Sean Tucker |  https://www.youtube.com/watch?v=kTlhFpLgVn4&t=25sCelebrity Interviewer: How to Ask Better Questions, Be Yourself, and Have Fun | Jenelle Riley https://www.youtube.com/watch?v=C2M6WyXIfg4&t=3140sCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/113

Brian Recker is a former evangelical pastor turned public theologian who's challenging the very foundations of Christianity. In his viral content and new book Hell Bent, Brian unpacks why so many of us were handed a spirituality rooted in punishment and how that’s distorted our relationships with God, others, and even ourselves.In this conversation, Brian shares his personal story of deconstruction and what it means to rebuild a faith based on love, curiosity, and mutual respect. From publicly affirming LGBTQ+ people to questioning hell itself, Brian invites us to rethink everything we thought we knew about Jesus.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:Why Brian went public with his affirming stance on LGBTQ+ inclusionHow hell-centered theology impacts your view of GodHow to love others without falling into the “Savior complex”CONNECT WITH BRIAN RECKER: Website: https://www.brianrecker.com/ Order Hell Bent: https://www.amazon.com/gp/product/0593853199?tag=randohouseinc7986-20CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/112

Here are three clips from storytelling experts on why showing weakness not only improves your stories…but also builds your credibility.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady EPISODES MENTIONED:Storytelling Expert: Science of Emotions and Backstory | Lisa Cronhttps://www.youtube.com/watch?v=g4pb41H6OR4The Storytelling Process: Deep Dive with Screenwriter & Director Steven Bernsteinhttps://www.youtube.com/watch?v=TsSk_k8dMgk&t=36sSTORYTELLING TIP: The Hidden Power of UNHEALED Storieshttps://www.youtube.com/watch?v=XoQ68ATIoO8CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/111

Story coach and author Lisa Cron (Wired for Story, Story Genius, Story or Die) joins us to unpack the neuroscience behind powerful storytelling—and to challenge some of the most common (and misleading) advice writers are given. In this episode, Lisa shares how our brains are literally wired for story, the three key brain chemicals that great narratives activate, and why most people misunderstand what makes a character “likable.” Spoiler: it’s not about being nice. It’s about vulnerability and relatability.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:How neuroscience affects whether we care about a storyThe three brain chemicals essential to storytellingHow to build credibility and likability through storyCONNECT WITH LISA CRON:Website: http://wiredforstory.com/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/110

I want to share a personal story about the time I cussed out a real-life angel. Sometimes we think our message isn’t landing…but we never really know the impact our words can have.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/109

Trey Pearson, front man of the Christian rock band Everyday Sunday, sold hundreds of thousands of records, amassed millions of streams, and toured all over the world. Then, he came out of the closet and made national headlines.Trey's announcement sparked a national conversation, including a television appearance on The View and coverage from The New York Times, Billboard Magazine, CNN, and more. At one point, he was the #1 trending topic worldwide on Facebook.I had him on the show today to talk about reconnecting with your calling after deconstruction, finding real community, and what it means to create from a place of wholeness instead of performance.TOPICS FROM THIS EPISODE:Dealing with feeling betrayed by your communityCreating from love, not approvalStaying grounded after deconstructionCONNECT WITH TREY PEARSON:Website: https://www.treypearson.com/ Instagram: instagram.com/treypearson/ Trey’s Safe Place: https://www.facebook.com/share/g/1E1bx4pS3J/Stream on Spotify: https://open.spotify.com/artist/5pjtpHRdrbbw9zZWx83zCF?si=c8ObiNxpQH2Z2VlxzScIUwGreat Interview With Trey (Mentioned In Episode) https://www.youtube.com/watch?v=sSD7uAc8Plk&pp=ygUXdHJleSBwZWFyc29uIGludGVydmlld3M%3DCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/108

I asked Michael Gungor how to find your calling…and I loved his response. Enjoy this short clip featuring singer-songwriter Michael Gungor. Watch our full conversation (Reconstructing Through Creativity) here:https://www.youtube.com/watch?v=KJVMVwLEIMQ&t=164sCONNECT WITH MICHAEL GUNGOR:Website: https://www.michaelgungor.com/ Instagram: https://www.instagram.com/michaelgungor/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/107

Michael Gungor is a Grammy nominated singer-songwriter, producer, author, and co-founder of The Liturgists. Once known for leading worship in megachurches and writing anthems like Beautiful Things, Michael became a defining voice in the faith deconstruction movement.In this conversation, we explore how he found connection to the divine outside of religious systems…through creativity, mysticism, and surrender. Michael shares why play, wonder, and imagination are essential for wholeness, and what it means to discover calling beyond religion.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:How to nurture play, wonder, and imagination in your lifeLetting go of agenda-based creationFinding your calling (in the rearview mirror)CONNECT WITH MICHAEL GUNGOR:Website: https://www.michaelgungor.com/ Instagram: https://www.instagram.com/michaelgungor/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/106

Lauren-Michael Sellers is a Nashville-based singer-songwriter whose music I first heard on Season 26 of The Voice. But it wasn’t just her voice that struck me…it was the presence behind it. In this conversation, Lauren-Michael opens up about trauma, faith, and finding God in the middle of suffering. She shares why those who suffer are anointed, and why pain isn’t something that should push us away from God, but draw us closer.TOPICS FROM THIS EPISODE:Becoming a vessel for God and creativity to flow throughShould we accept suffering… is it orchestrated?How to move beyond the rational mind in the midst of painWATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady CONNECT WITH LAUREN-MICHAEL SELLERS:Instagram: https://www.instagram.com/laurenmichaelsellers/ Spotify: https://open.spotify.com/artist/6hAenNlARdfhIsPSamrmfcCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/105

When it comes to sharing our story, we’ve all heard the advice: “share from your scars, not from your wounds.” But Renee Frojo, a brand and content strategist, makes a bold case for doing the opposite.In this episode, Renee discusses the power of speaking from your pain before it’s polished, how vulnerability builds real credibility, and why the future of storytelling might actually make us more human. As she says, “It’s the very things we are afraid of that ultimately unlock potential, connection, and answers.”WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:The hidden cost of always trying to appear “credible” onlineThe fear of exposure—and how it blocks creative potentialWhy emotionally intelligent storytellers will thrive in the age of AICONNECT WITH RENEE FROJO:Website: reneelynnfrojo.com/ Instagram: https://www.instagram.com/reneelynnfrojo/ CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/104

In this episode, we have with us Amie McNee (@inspiredtowrite), the author of We Need Your Art and the voice behind the wildly popular community, Inspired to Write, where she helps her global audience of creatives dismantle limiting narratives and start taking their work seriously.CONNECT WITH HEATHER:Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/103

Terry Rice is a keynote speaker, author, and coach for high performers and teams, specializing in storytelling for influence, impact, and income. He had a major breakthrough in his work when he learned to lean into the dark side of his story instead of shying away from it. In this conversation, Terry opens up about the power of storytelling, how to know when to share your truth, and how to transform pain into impact.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:Sharing raw, vulnerable stories as an authority figureUsing alter egos to enhance storytellingClarifying your audience by knowing yourselfCONNECT WITH TERRY RICE:Website: https://terryrice.co/ Instagram: https://www.instagram.com/itsterryrice/ CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/102

Today we’re revisiting two conversations, one with Matthew Lunn from Pixar and another with Todd Herman, author of The Alter Ego Effect, to explore how we can develop our imagination.TOPICS FROM THIS EPISODE:How Matthew Luhn’s parents nurtured his imaginationWhat happens in our brain when we are in a state of playThe power of letting go of outcomes to unleash your best ideas.PREVIOUS INTERVIEWS MENTIONED:Matthew Luhn: https://www.youtube.com/watch?v=D-65jOrpPlA&t=852sTodd Herman: https://www.youtube.com/watch?v=SRiKFGs7pck&t=2186sCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/101

Powerful storytelling is not just about what you choose to say, but HOW you say it. Mike Ganino, the secret weapon behind some of your favorite professional speakers, joins us today to walk us through how to use our physical bodies to tell parts of the story that words alone never could.Mike shares what it takes to go from a “good” speaker to a great one, how to use your quirks as strengths, and why we have far more choices in how we show up, not only on stage but in the world, than we often believe.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparadyTOPICS FROM THIS EPISODE:How to go from a “good” speaker to a “great” speakerUsing your quirks wisely, intentionally, and as an assetWhy we have far more choices in how we show up than we often believeCONNECT WITH MIKE GANINO: Website: https://mikeganino.com/ Instagram: https://www.instagram.com/mikeganino/ CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/100

If you feel a deep calling but are absolutely terrified to switch careers, this is for you.Mark Shiiba was working on nuclear reactors aboard an aircraft carrier when he made the bold decision to leave the Navy and share his music with the world. I discovered him on Season 26 of The Voice, fell in love with his music, and immediately noted his old soul. I had to bring him on to talk about all things spirituality, creativity, and what it means to make the bold, friggin' choice to lean all the way in.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:Self-mastery vs. flow and creativityNavigating next steps when you don’t have an exampleLeaning into the work (no one is coming to save you)Balancing writing for your audience vs. yourself (they keep you honest)Morality and the pursuit of your dreamsCONNECT WITH MARK SHIIBAInstagram: https://www.instagram.com/markshiibamusicWebsite: https://markshiiba.com/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/99

Can you rediscover a relationship with God through your creative work? Maybe even find a community of people who are truly tapped in? After leaving the church, I discovered a deeper level of faith and connection through the creative process…and I want to share that with you, especially if you’ve been feeling a little lost when it comes to connecting with God outside the institution.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:The connection between creativity and spiritualityIs God the muse?Can you find “church” through a creative community?CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/98

Reconstructing your faith can be tricky.  It can take years to unravel what was indoctrinated into you and it can be scary leaning back into the Christian world when the God that the American church follows isn’t the God you know.Meet Jeremy Alder. His online series Christians Who Don’t Suck is completely blowing up. As an ex-evangelical, homeschooled preacher, he’s now sharing unconventional messages of hope in some unlikely places. Jeremy joins us to talk about the tension between faith and doubt, the weight of deconstruction, and the unexpected role humor plays in making sense of it all.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:Finding calling post-religionHow to stay hopeful—not closed off or bitterReturning to church with a new lens (and a political act)CONNECT WITH JEREMY ALDER:Almost a Grown Man: https://open.spotify.com/album/0PC4B1O1eELKEAXSn3hDrbWebsite: https://www.jeremyalder.comInstagram:https://www.instagram.com/jeremy.alder CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/97

Worried about offending others? Conditioned to be offended yourself? I’ve got a story, a confession, and a few challenging thoughts. The truth doesn’t need protection…it doesn’t flinch when questioned.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:Why suppression creates explosive reactionsThe link between control and fearHow staying curious can actually strengthen your faithCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/96

The thing that made you weird as a kid makes you great today. James Victore, graphic designer, art educator, and in-demand speaker on creativity joins us to flip the script on what society calls “weird” and walk us through how to leverage what sets us apart as our greatest creative gift. So let me ask you… What made you weird as a kid?WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:Leveraging your weird (even if it used to get you in trouble)Dealing with criticism from the people you love mostFinding your true voice vs. the one planted in you by othersCONNECT WITH JAMES VICTORE: Buy Hey Weirdo: https://yourworkisagift.myshopify.com Instagram: https://www.instagram.com/jamesvictore/ CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/95

If you have ever asked yourself as a creator, “Is anyone even listening?” This is for you. WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:A personal story when I almost quitCreating to express vs. creating to be heardChasing attention vs. creating for connectionCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/94

Today you're going to learn why discipline might be the reason you're failing at your goals. Craig Ballantyne, known as the world's most disciplined man, is here to tell us the truth—and it's not what you would expect. We're pulling back the curtain on the dark side of discipline, the side that no one in the multi-million dollar self-help industry wants to admit.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:How to know if you’re pushing yourself for the right reasons (or just avoiding something deeper)Why chasing “challenges” can distract you from what truly matters long-term.Is going “all in” really necessary for people wired for intensity?CONNECT WITH CRAIG BALLANTYNE:Instagram: https://www.instagram.com/realcraigballantyne/ Buy the Book: https://amzn.to/4izWOX0CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/93

In today’s episode, I’m sharing an embarrassing story and what a horrible experience taught me about humanity and our role as creators.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/92

Content is changing…but are we losing our soul in the process? Tony Berardo, founder of a content agency and host of the podcast Humanity and Hashtags, joins us to explore how to keep content meaningful, how user-generated media is evolving, and why AI might actually force us to become more human.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:The shift from influencer content to soul-led storytellingWhat makes UGC (User Generated Content) work (and when it falls flat)The case for slow, sustainable creative careersCONNECT WITH TONY BERARDO: Instagram: https://www.instagram.com/theberardoPodcast: Humanity and Hashtags: https://pod.link/1421224989Human Dad: https://humandad.com/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/91

Gabrielle Reyes is known as the Singing Vegan Chef. Her videos are fun, her voice is soulful, and her message? Unapologetically rooted in joy, healing, and spirit. But what’s really going on behind the music and colorful meals?In this episode, Gabrielle shares her journey from battling disordered eating to discovering the power of food, God, and creativity. From the moment she started singing about “coco peanut butter balls,” it was clear: her work isn’t just about recipes—it’s about waking people up.If you’ve ever wrestled with the tension between being visible and being humble, felt spiritually disconnected while building your online brand, or wondered whether what you eat could actually affect your connection to Source—this episode is for you.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:Wanting to be on camera: Is it selfish… or is it sacred?Staying spiritually awake in digital spacesThe connection between food and God: How what you eat affects your connectionCONNECT WITH GABRIEL REYES:Website: https://onegreatvegan.com/ Instagram: https://www.instagram.com/onegreatvegan/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/90

Today you're going to learn how to take all of your passions, the things that you love and create a cohesive, badass brand. Ace Anderson has done this not just for himself, but dozens of other creatives, including his wife who now performs as a singing vegan chef. Ace says that order for all of this to work though, there's something you have to stay ready for…WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:How to combine multiple creative passions into one brandWhat to ask yourself when your talents feel disconnectedThe one thing you must always be prepared for if you want more opportunitiesCONNECT WITH ACE ANDERSON:Website: https://aceofalltrades.xyz/Instagram: https://www.instagram.com/aceshotthat/ CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/89

Why are we telling young people they can’t focus? What if there’s something else to blame?WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady IN THIS EPISODE:Why blaming short attention spans is a cop-out for bad contentWhat longer-form trends reveal about real human desireHow creators can stop chasing hacks and start creating from truthCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/88

Have you dismissed the possibility of getting sponsors or brand deals because your brand is “too small”? Think again.Even if you don’t have a massive following, you can be making money.Today I connected with Justin Moore, founder of Creator Wizard. As a sponsorship coach, he’s helped creators generate over $5 million in brand deals.In his book Sponsor Magnet, Justin breaks down why brands sometimes pay smaller creators more than bigger ones, the biggest mistakes creators make when pitching to brands, and how to articulate the unique value of your audience—beyond follower count and views.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:How to get clear on your “surprising transformational promise”Detaching your value from follower countThe real reasons brands ghost you after you give a priceCONNECT WITH JUSTIN MOORE: Order the Book: https://www.sponsormagnet.com/Instagram: https://www.instagram.com/creatorwizard/ CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/87

Today, we’re talking about how embracing your flaws can build more connection and why audiences root harder for the anti-hero.TOPICS COVERED IN THIS EPISODE:Why you might not want to paint yourself in the best lightThe anti-hero framework and how to use it in your own storyHow to share vulnerability without oversharingEPISODES MENTIONED:Attention Marketing for Creative Entrepreneurs | with Adam Ivy | Episode 42 https://www.youtube.com/watch?v=GOuNxNhepKI&t=7sThe Storytelling Process: Deep Dive with Screenwriter & Director Steven Bernstein | Episode 32 https://www.youtube.com/watch?v=TsSk_k8dMgk&t=24sHow to Tell Better Stories | Veteran TV Writer | with Michael Jamin‬ | Episode 52 https://www.youtube.com/watch?v=KSDEAS-StzQ&t=15sCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/86

Creativity and business can often feel like two opposing forces, one requires flow and emotion, while the other demands strategy and structure. But to move forward with your creative work, you have to think like a producer.Today, I connected with Tara Mewis, the President of Honey Cut Studios, a creative agency known for its innovative storytelling. Tara has written, filmed, and produced content for nearly 20 years. In this conversation, she shares how she’s learned to balance creative vision with leadership, why you need to practice embarrassment, and the key mental shift that helps creatives finish what they start and get projects across the finish line.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:Balancing rhythm and consistency with risk and uncertaintyAdvice for creatives who want to get more projects across the finish lineHow to stay grounded when your to-do list never endsCONNECT WITH TARA MEWIS:Website: https://honeycutstudios.com/LinkedIn: https://www.linkedin.com/in/tarayolanmewisvideoCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/85

WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady Today, we’re talking about why outsourcing your content might be destroying it.TOPICS COVERED IN THIS EPISODE:The biggest mistake business owners make when outsourcing contentHow top creators stay involved in their content (and why it matters)A practical way to balance authenticity and delegation in your businessEPISODES MENTIONED:Nicky Saunders – Why overthinking kills creativity and how to simplify your content strategy.Will Reynolds – How content can truly impact people and why showing up authentically makes a difference.Adam Ivy – Why business owners should be as passionate about their work as street evangelists.REFERENCED CLIPSJoel Byers (Hot Breath Podcast)Gary Vaynerchuk InterviewLindsey Stirling Live StreamCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/84

How many times would you let the world tell you no before you gave up on your dream? After submitting his manuscript to 147 agents and being rejected 147 times, today's guest not only learned how to publish his books himself but also sold 300,000 of them.In this episode, I sit down with Ty Allan Jackson, an award-winning children's author, literacy advocate, and dynamic speaker who has dedicated his life to inspiring young readers and educating adults on the transformative power of literacy. Ty's journey into the world of children's literature began unexpectedly, leading him to become a prominent figure in promoting reading among youth.In this conversation, you'll hear Ty’s tactical advice on getting your work into the hands of the right people, how to mentally move past rejection and use it as a driving force, and why he believes that adventure is always on the other side of risk.TOPICS FROM THIS EPISODE:Ty's approach to independently selling over 300,000 copies of his booksHis mindset around resilience and riskHow he gained over 150,000 followers in the past year and a halfWATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady CONNECT WITH TY ALLAN JACKSON: Website: https://tyallanjackson.com/Instagram: https://www.instagram.com/ty_allan_jackson/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/83

A listener recently asked how I personally apply creative constraints in my short-form content. Here is my answer along with a lesson from Project Runway.TOPICS FROM THIS EPISODE:Creative lesson from Project RunwayThe specific constraints I use in my Reels How you can use constraints to make better contentWATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady EPISODES MENTIONED:How to Beat Overwhelm (Secrets from Creative Professionals) https://www.youtube.com/watch?v=_XlIIYf61ZIMake Better Short From Videos by Doing THIS | Bea Chu |‪ Episode 37 https://www.youtube.com/watch?v=omfyhAGVmtY&t=2sHow to Produce Better Content as a One-Man Show | George Sidiropoulos | Episode 11 https://www.youtube.com/watch?v=oGBRZHeyFHo&t=17sImprove Your Short Form Video by Doing This | ‪Brendan Kane‬ | Episode 8 https://www.youtube.com/watch?v=wiC8GU_ycmw&t=129sOvercoming BURNOUT and Finding the HEART of the Story | Filmmaker ‪Carlos Andres Cuervo‬ | Episode 27 https://www.youtube.com/watch?v=3AA_xw0M3ic&t=1830sCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/82

When Ken Pozek started his YouTube channel, he wasn’t trying to build a media company, he was just looking for new ways to get leads. But after posting 100 videos in 100 days, everything changed…Now, Pozek Group is a full-scale, media-powered real estate business, closing millions in sales and shaping the future of Orlando’s market. But Ken’s success wasn’t just about making more content, it was about telling better stories, leveraging analytics, and staying in the game when there was no immediate ROI. In this conversation, you’ll hear not only his tactical strategy for growing social channels but also his mindset on pushing the envelope and truly being unconventional.TOPICS FROM THIS EPISODE:Scaling content without losing creativity and how he developed his editing and visual storytelling styleWhat he learned from facing “a million no’s” before getting a yes (including how he landed a video inside Shaquille O’Neal’s mansion)Why some content works—and some flops plus his Monday morning review process for analyzing performanceWATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady CONNECT WITH KEN POZEK:Website: https://www.pozek.com/Instagram: https://www.instagram.com/kenpozek/Youtube: https://www.youtube.com/@kenpozekCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/81

Putting your art out into the world can feel like you are standing in front of everyone you know completely butt naked. In this episode, we explore why taking risks feels so vulnerable and how to move past the fear of being seen.EPISODES MENTIONED:https://www.youtube.com/watch?v=u4v-uRjowKg&t=35shttps://www.youtube.com/watch?v=YhB1oT_MGag&t=1069sTOPICS FROM THIS EPISODE:How ego can block opportunitiesOvercoming fear by focusing on missionWhy your work isn’t meant for everyoneCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/Access full show notes here: https://www.heatherparady.com/blog/80

Have you ever been told that in order to succeed, you need to pick one lane and narrow your focus?Meet Natasha Pearl Hansen. She’s a touring comedian and startup founder who is successfully embracing two worlds unapologetically. From launching her own tech company to navigating the business side of entertainment, she has always been intentional about creating her own path. Pretty unconventional, hmm?In this conversation, Natasha shares how she manages relationships and networking, stays productive without burning out, and makes smart decisions about which opportunities to pursue. She also talks about the moment she turned her canceled wedding into a comedy special, her approach to producing shows, and what it really means to build a portfolio-style career.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:How to maintain relationships and build your network (even when you are super busy)How to make strategic moves: Knowing when to say “yes” and when to say “no.”How to create a “portfolio career” (balancing entrepreneurship with a creative career)CONNECT WITH NATASHA PEARL HANSEN:Website: nphcomedy.comInstagram: https://www.instagram.com/nphcomedy/Hustle and Chill: https://hustleandchillwithnph.beehiiv.com/subscribeCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/79

Feeling Overwhelmed by Too Many Ideas? Try This Trick Used by Professional CreativesTOPICS FROM THIS EPISODE:How innovation thrives within structureWhy setting rules can actually make you more creativeHow to use structure to grow your platformEPISODES MENTIONED:Improve Your Short Form Video by Doing This | ‪@BrendanKane‬https://www.youtube.com/watch?v=wiC8GU_ycmw&t=129sHow to Produce Better Content as a One-Man Show | George Sidiropoulos https://www.youtube.com/watch?v=oGBRZHeyFHo&t=17sThe Creative Process of Adam Rose https://www.youtube.com/watch?v=aTsYFUMx5oU&t=2sWATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/78

A year ago, I started watching a ton of celebrity interviews, hoping to understand how actors, directors, and producers built successful careers in such an oversaturated industry. What I didn’t expect, though, was to be captivated by the person interviewing them all.Today, I connected with Jenelle Riley, an Emmy-winning journalist, playwright, and editor at Variety. She started out in Oregon with no industry connections but built her career through her brilliant writing and natural ability to connect with people.Today Jenelle shares with us how to become an exceptional interviewer, from research and preparation to making a real connection with A-list guests. Whether you're aspiring to be a professional storyteller or just need some encouragement, you'll love this conversation with Jenelle Riley.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:Putting yourself out there while building organic relationshipsAsking better questions, getting guests to open up, and knowing when to go off-scriptHow to stay present and grounded in any conversationCONNECT WITH JENELLE RILEY: Instagram: https://www.instagram.com/jenelleriley/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/77

Putting yourself out there—sharing your content, your ideas, your voice—can feel terrifying.Over the past several years, I’ve interviewed over 1,000 people across different shows, and when it comes to confidence, three conversations stand out the most.Each of these ideas is unique, but my hope is that one of them will be exactly what you need to push past fear and take action on what you know you're called to do.🎥 WATCH EPISODES ON YOUTUBE: youtube.com/heatherparadyEPISODES MENTIONED:https://www.youtube.com/watch?v=PBcAws9Bysshttps://www.youtube.com/watch?v=kRhWvciRCUc&t=71shttps://www.youtube.com/watch?v=SRiKFGs7pckTOPICS FROM THIS EPISODE:Stop waiting to feel confident. Confidence isn’t a prerequisite—discipline is.Confidence isn’t about the absence of insecurity. It’s about how you move through challenges and come out stronger.Leverage an alter ego. Stepping into a character can help you show up with more confidence.CONNECT WITH HEATHER:Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/76

If you've ever felt like you're on the sidelines, cheering for others while knowing deep down you're holding yourself back—this episode is for you.I sat down with Rivky Gross, a somatic and subconscious-based practitioner, to explore the concept of the shadow artist—a term from Julia Cameron’s The Artist’s Way. A shadow artist feels the pull to create but hesitates due to fear, perfectionism, or self-doubt.As Carl Jung said, “Until you make the unconscious conscious, it will direct your life and you will call it fate.” Suppressing creativity can manifest as perfectionism, anxiety, or a deep sense of unworthiness. Many creatives fear being misunderstood or judged, keeping them from sharing their work. But the world needs more creators who dare to be fully themselves. If you’ve been holding back, consider this your permission to create and share unapologetically.SIGN UP FOR THE SHADOW ARTIST OUR WORKSHOP HERE: https://www.heatherparady.com/shadowartistworkshopTOPICS FROM THIS EPISODE:What it means to be a shadow artist—and how to know if you are one.How unexpressed creativity can lead to anxiety, self-doubt, and fear of visibility.The role of shadow work in reclaiming your creative power.Why creative expression matters—even if it’s not loud or profitable.Actionable steps to move from the sidelines into full creative freedom.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady CONNECT WITH RIVKY:Website: https://www.rivky-gross.com/Instagram: https://www.instagram.com/rivkygross/ CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/75

How can you tell a BIG Story in Less Time? Here are three tips from experts.TOPICS FROM THIS EPISODE:How to break down big ideas using the “watermelon” methodWhy limiting your options will help you find the heart of the storyHow to start your story to get to the point fasterEPISODES MENTIONED:How to Make More SPACE in Your Life for Creativity & Impact | Tyler Moore @tidydad | Episode 71Overcoming BURNOUT and Finding the HEART of the Story | Filmmaker @CarlosAndresCuervo | Episode 27Matthew Dicks: How to be a Better Storyteller | @matthewjohndicks | Author of StoryworthyWATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/74

Introverts, did you know you have a competitive advantage—not just as a creative, but even in your business? Today, I connected with Margaret Soraya, an award-winning Scottish photographer, fine artist, and creative thought leader (and just an amazing human).Proud to embrace her introversion, she spends a lot of time alone, sometimes weeks unplugged, yet still manages to sell out her creative retreats—sometimes within minutes of being listed—and leads an engaged, loyal online community.Running a business doesn’t have to look just one way. Sometimes, we forget that we co-create our lives. If you feel trapped or pressured to be someone you’re not in order to “make it,” Margaret’s story is for you. As she beautifully says, “The more you get to know yourself, the better your work is.”WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/73TOPICS FROM THIS EPISODE:The competitive advantage of being introvertedHow self-awareness drives creativity and businessHow she sells out retreats fast and builds an engaged online communityConnect with Margaret Soraya: https://margaretsoraya.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/

Here are 3 Storytelling Myths DEBUNKED by Experts.EPISODES MENTIONED:How to be a Better Storyteller | @matthewjohndicks | Author of StoryworthyStorytelling Tips for Personal Brands | @SunYiCo | Episode 39Improve Your Short Form Video by Doing This | @BrendanKane | Episode 8TOPICS FROM THIS EPISODE:Why stories should be boringWhy you don’t need powerful wordsWhy you might NOT want to “change things up”CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/72

To make space for something new, we first need to clear the clutter.In this episode, I connected with Tyler Moore, famously known online as Tidy Dad. An educator from New York, Tyler has built a massive following by tackling one universal topic: tidying up your life. But as Tyler reveals, this isn’t just about the mess in your home—it’s about the emotional and mental clutter that affects every aspect of your work and life.By clearing out his personal space, Tyler found his voice and began using storytelling to help others find joy and order in the beautiful mess of life. In this conversation, Tyler shares how he not only cleaned up his life but also uses storytelling to help others do the same.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:Dealing with emotional and mental clutter that affects our work.Storytelling tips for conveying HUGE topics without the overwhelm.Taking the first step when you're stuck—finding clarity in chaos.CONNECT WITH TYLER MOOREOrder Tidy Up Your Life: https://www.amazon.com/Tidy-Your-Life-Rethinking-Declutter/dp/B0DG394ZV1Follow on Instagram: https://www.instagram.com/tidydad/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/71

Do you feel like you need to dumb down your message to grow your social platforms? Think again. In today’s episode, I’m breaking down why that thought pattern is totally wrong—and sharing exactly how to frame your deep, meaningful message in 60 seconds or less.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady EPISODES MENTIONED:How to Tell Your Personal Story (Like a Pro) | Irene’s Entropy https://www.youtube.com/watch?v=m7A-XOR8a4k&t=9sHow to be a Better Storyteller | ‪@matthewjohndicks‬ | Author of Storyworthy ttps://www.youtube.com/watch?v=lohwMR56bvA&t=10sHow to Captivate an Audience & Be More Confident | ‪@learnwithrene‬ | Episode 10 https://www.youtube.com/watch?v=PBcAws9ByssCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/70

Feeling behind in your business or creative work? As the year wraps up, it’s easy to feel down if you didn’t meet your goals or feel off track from where you want to be. If that sounds like you, here’s a little pep talk for ya.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/69

If you struggle with telling your story—whether it’s fear of being judged or labeled, or maybe exposing others that you love—this episode is for you. Today, I connected with Irene from Irene’s Entropy, a musician and content creator. She’s built a big ol’ community around her journey of leaving Mormonism and rebuilding her life and career after leaving literally everything behind and having to start all over.Although her story is complex, she has mastered a way to communicate it through her music and short-form content.And my guess is, maybe you have a complex story too. There is a way to communicate it effectively, but it’s going to require something. Like Irene says, “It really all comes back to self-awareness, emotional awareness, and understanding your goals and where you’re headed. And then being okay if the public doesn’t see you for who you are yet—knowing that they will if you keep moving toward your goal.”Well, this is a good one, y’all. This is Irene.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:How to share your story despite fear of judgment or appearing like a victimHow to share deeply personal experiences without exposing othersHow to keep your story engaging without it feeling gimmicky or repetitiveCONNECT WITH IRENE: https://www.instagram.com/irenes.entropy/SERIES OF MUSIC VIDEOS SHARING HER STORY: https://www.youtube.com/watch?v=nj_qq_wDnHg&list=PLv49btAcOU0IMix14DxFZCpwlK9nCA-Y_CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/68