The Storytelling Blueprint for Viral Videos | Jenny Hoyos
Unconventional Leaders · Heather Parady
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Show Notes
Jenny Hoyos built 10 million YouTube subscribers by age 20, not through luck, but by mastering storytelling craft. She's a content strategist who studies story structure and viral mechanics to create videos that consistently engage millions of viewers.
In this episode, Jenny reveals her storytelling secrets: the B-storyline technique for short-form content, how to create memorable characters for your brand, and why conflict drives engagement.
WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady
TOPICS FROM THIS EPISODE:
- The B-storyline technique for short-form content
- Creating memorable characters for your personal brand
- Finding conflict and themes in everyday stories
CONNECT WITH JENNY HOYOS:
- Website: https://jennyhoyos.com/
- Instagram: https://www.instagram.com/jennyhoyoslol/
- Ted Talk: https://www.youtube.com/watch?v=ZmNpeXTj2c4
EPISODES MENTIONED:
- How to Tell Better Stories | Pixar’s Matthew Luhn | Episode 3 https://www.youtube.com/watch?v=D-65jOrpPlA&t=834s
CONNECT WITH HEATHER:
- Ask Heather a Question: https://www.heatherparady.com/ask
- Follow Heather on IG: https://www.instagram.com/heatherparady/
- Access Full Show Notes Here: https://www.heatherparady.com/blog/120