Unconventional Leaders

Here are 3 Storytelling Myths DEBUNKED by Experts.EPISODES MENTIONED:How to be a Better Storyteller | @matthewjohndicks | Author of StoryworthyStorytelling Tips for Personal Brands | @SunYiCo | Episode 39Improve Your Short Form Video by Doing This | @BrendanKane | Episode 8TOPICS FROM THIS EPISODE:Why stories should be boringWhy you don’t need powerful wordsWhy you might NOT want to “change things up”CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/72

To make space for something new, we first need to clear the clutter.In this episode, I connected with Tyler Moore, famously known online as Tidy Dad. An educator from New York, Tyler has built a massive following by tackling one universal topic: tidying up your life. But as Tyler reveals, this isn’t just about the mess in your home—it’s about the emotional and mental clutter that affects every aspect of your work and life.By clearing out his personal space, Tyler found his voice and began using storytelling to help others find joy and order in the beautiful mess of life. In this conversation, Tyler shares how he not only cleaned up his life but also uses storytelling to help others do the same.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:Dealing with emotional and mental clutter that affects our work.Storytelling tips for conveying HUGE topics without the overwhelm.Taking the first step when you're stuck—finding clarity in chaos.CONNECT WITH TYLER MOOREOrder Tidy Up Your Life: https://www.amazon.com/Tidy-Your-Life-Rethinking-Declutter/dp/B0DG394ZV1Follow on Instagram: https://www.instagram.com/tidydad/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/71

Do you feel like you need to dumb down your message to grow your social platforms? Think again. In today’s episode, I’m breaking down why that thought pattern is totally wrong—and sharing exactly how to frame your deep, meaningful message in 60 seconds or less.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady EPISODES MENTIONED:How to Tell Your Personal Story (Like a Pro) | Irene’s Entropy https://www.youtube.com/watch?v=m7A-XOR8a4k&t=9sHow to be a Better Storyteller | ‪@matthewjohndicks‬ | Author of Storyworthy ttps://www.youtube.com/watch?v=lohwMR56bvA&t=10sHow to Captivate an Audience & Be More Confident | ‪@learnwithrene‬ | Episode 10 https://www.youtube.com/watch?v=PBcAws9ByssCONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/70

Feeling behind in your business or creative work? As the year wraps up, it’s easy to feel down if you didn’t meet your goals or feel off track from where you want to be. If that sounds like you, here’s a little pep talk for ya.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/69

If you struggle with telling your story—whether it’s fear of being judged or labeled, or maybe exposing others that you love—this episode is for you. Today, I connected with Irene from Irene’s Entropy, a musician and content creator. She’s built a big ol’ community around her journey of leaving Mormonism and rebuilding her life and career after leaving literally everything behind and having to start all over.Although her story is complex, she has mastered a way to communicate it through her music and short-form content.And my guess is, maybe you have a complex story too. There is a way to communicate it effectively, but it’s going to require something. Like Irene says, “It really all comes back to self-awareness, emotional awareness, and understanding your goals and where you’re headed. And then being okay if the public doesn’t see you for who you are yet—knowing that they will if you keep moving toward your goal.”Well, this is a good one, y’all. This is Irene.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:How to share your story despite fear of judgment or appearing like a victimHow to share deeply personal experiences without exposing othersHow to keep your story engaging without it feeling gimmicky or repetitiveCONNECT WITH IRENE: https://www.instagram.com/irenes.entropy/SERIES OF MUSIC VIDEOS SHARING HER STORY: https://www.youtube.com/watch?v=nj_qq_wDnHg&list=PLv49btAcOU0IMix14DxFZCpwlK9nCA-Y_CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/68

In today’s episode, we are answering a question from Conner: “How do you get your creative work ‘out there’?” I had a few thoughts and then brought in my friend Jay, who is an Emmy Award-winning filmmaker, to help answer this question.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady Previous Interview with Jay: https://www.youtube.com/watch?v=pnKyZ92DXWo&t=1sConnect with Jay: https://www.instagram.com/jayworsley/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/67

If you are ambitious, it can sometimes be challenging to relate to others who don’t share that ambition. You may also wonder how to maintain healthy relationships when you choose to work more than the average person.In this episode, I sat down with Stefanos Sifandos, a relationships expert with an extensive background in psychology, philosophy, and ecology, to explore the delicate dance between ambition and connection. In this conversation, you’ll hear why Stefanos believes that "most people's ambition is a compensatory strategy to avoid the pain they don’t want to feel" and how "ambition doesn’t have to disappear, but it should evolve."If you’re curious about how to reconcile the drive to build something amazing while maintaining healthy relationships, this episode is for you.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparadyTopics from this Episode:Why ambitious people often feel misunderstood or unseenHow to balance the energy required to build something big while nurturing relationshipsWhat to do when your partner doesn’t share your passion or enthusiasmCONNECT WITH STEFANOS SIFANDOS: https://stefanossifandos.com/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/66

One of the biggest challenges I’ve faced lately as a creator is finding the balance between “being consistent” and not putting out something I don’t fully believe in. How do we stay professional and "show up," as Seth Godin says, while keeping our work honest and meaningful?TOPICS FROM THIS EPISODE:Understanding why you're creating and who it’s for.Accepting that inspiration doesn’t come on demand—and that’s normal.Using structure and deadlines to create space for creativity.Reusing ideas in fresh, exciting ways to ease the pressure of constant innovation.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady Overview of the 4 Stages of Flow: https://www.facebook.com/share/v/17xVsZbw3P/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/blog/65PSybYL8nuetKDcNNAyAQ

You might think content from a project management company would be dry, right? Think again.Today I sat down with Chris Cunningham, a founding member of ClickUp and the head of their social media marketing, to explore their unconventional approach to content creation. Believe it or not, ClickUp isn’t just making business content—they’re breaking all the rules by taking inspiration from comedy and entertainment (think Saturday Night Live) while still delivering value to their audience.Chris shared how their team takes their content strategy seriously—investing in talent, writing teams, and a creative vision that’s anything but boring. We also talked about how creators can adopt scrappier methods, why it’s important to “take bets off data,” and how reframing embarrassment can unlock your creative potential.WATCH THIS EPISODE ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:Scrappy ideas for content creatorsDocumenting your journey and leveraging that contentHow to “think in pictures” to spark better ideasRyan Reynolds’ approach to newsjacking (and what you can learn from it)How to reframe “embarrassment” as a creator and push through doubtCONNECT WITH CHRIS CUNNINGHAM:Instagram: https://www.instagram.com/cunningham/LinkedIn: https://www.linkedin.com/in/chrisclickup/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/episodes/64

Jimmy asked for marketing advice, and I gave a couple of answers he might not have expected.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady CONNECT WITH HEATHER:Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/episodes/63

There isn’t a straightforward career path for creatives. You’re often figuring it out on your own and facing resistance. When is it "too lofty" of a dream? Where’s the line between "This isn’t for me" and just needing patience?Today, I connected with Jay Worsley, an Emmy Award-winning filmmaker, here to share what it took to build a career (and life) telling stories. In this conversation, he shares his decision-making process and why he "says no as much as he can" (and sometimes says yes for reasons beyond the project). Jay also dives into finding emotion in a story, building a team, networking (even if you’re not extroverted), and his bold ideas about marketing indie films. And he shares why it’s crucial to get still and ask, How does this move me?This, my friends, is Jay Worsley.WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:When should you say “no” to a project?Developing a strong vision in your workFinding and conveying emotion in a storyYou might not need social media (try this instead)CONNECT WITH JAY WORSLEY: Instagram: https://www.instagram.com/jayworsley/Website: https://sonderstorytelling.com/CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/episodes/62

Today, I'm answering a question from William about what to do when friends and family are critical of your dreams.Clips Mentioned:Dan Martell TikTok Clip: https://www.tiktok.com/@money.secretx/video/7424834138139659538?_t=8qgENScavut&_r=1Lewis Howes with Jen Sincero: https://www.youtube.com/watch?v=2FV7YCDfp5A&t=42sWATCH Episodes on YouTube: https://www.youtube.com/heatherparady CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/episodes/61

The conversation around money and art is a tricky one. What do you do when folks aren't buying your work? How much should you really be charging? And why do so many people feel uncomfortable even talking about this?Today, we have with us Amie McNee, the author of We Need Your Art and the voice behind the wildly popular community Inspired to Write, where she helps her global audience of creatives dismantle limiting narratives and start taking their work seriously.In this episode, you’ll hear why Amie believes that charging for art is “ANTI-Capitalist,” the conspiracy around keeping artists “small and poor,” and why, as a creative, you might want to ignore traditional marketing advice and… f*ck the niche.WATCH Episodes on YouTube: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE:Why making money with your art is “anti-capitalist”What you should consider when folks AREN’T BUYING your artA unique approach to MARKETING (that’s actually kinda fun) Why ”NICHING DOWN” is NOT good adviceCONNECT WITH AMIE:Order ‘We Need Your Art’: https://www.penguinrandomhouse.com/books/761126/we-need-your-art-by-amie-mcnee/Website: https://www.amiemcnee.com/ CONNECT WITH HEATHER:Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherparady.com/episodes/60

Negative comments. Some folks advise that you “just shouldn’t look at them.” What if there was another trick?ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/episodes/59Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on YouTube: https://www.youtube.com/heatherparady

Eric Petersen is an American actor, singer, and comedian – most recently known for his leading role as Kevin in Kevin Can F**k Himself. You may have also seen him in Kirstie, Modern Family, The Big Bang Theory, and even Broadway plays like School of Rock, Shrek, and Escape to Margaritaville. He also co-hosts one of the biggest Christmas podcasts – The Christmas Countdown Show. In this conversation, we dig into how to keep the magic of the creative spirit alive while navigating the business side, building traction in your creative career, calming nerves during performances, and the invitation “to be smarter” as a creative.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/58TOPICS FROM THIS EPISODE:Keeping the magic of the creative spirit – even when there’s a business sideBuilding traction in your creative careerCalming nerves during performancesEric’s creative process for finding charactersConnect with Eric Petersen: https://www.instagram.com/ericpete/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Brandi asked, 'What are the three best books on tactical storytelling?' I share them here, along with examples of what they taught me.Books Mentioned:Storyworthy by Matthew Dicks: https://amzn.to/4877Gs6The Best Story Wins by Matthew Luhn: https://amzn.to/4dMxHxQOn Writing by Stephen King: https://amzn.to/3XZ7g2dSave the Cat by Blake Snyder: https://amzn.to/4dGHQMI Episodes Mentioned:Matthew Dicks:    • How to be a Better Storyteller | @mat...   Matthew Luhn:    • How to Tell Better Stories | Pixar’s ...   Rob Bell:    • Rob Bell on Writing, Creativity, and ...   ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/57 Follow Heather on IG:  / heatherparady   WATCH Episodes on Youtube:  / heatherparady  

You may have worked hard to get the opportunity in front of you—whether it’s landing a speaking gig, getting cast in an independent film, or finally gathering the courage to post content online for the first time. Even though you genuinely want it, your body may be in full freak-out mode.In today’s conversation, I sat down with Will Reynolds—an actor, writer, composer, and seasoned performer who has written songs for Central Park on Apple TV and Disney. We talked about why Will believes overcoming nerves requires stepping into service-based storytelling, how to reframe rejection by seeing art as medicine, and how to approach performing from a healed place, rather than using it to seek validation.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/56 TOPICS FROM THIS EPISODE:Service-based storytellingHow to reframe rejection by seeing art as medicineOperating from a healed place → Not making art for validationTools for calming nerves and preparing adequately for successConnect with Will Reynolds: https://willreynoldsonline.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady 

Someone sent me an email the other day. The bottom of it said, “Sometimes I worry that I am too old to do X”.My response? You are too old.Here is why.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/55 Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today’s episode is a solo one. Let’s talk about Apathy.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/54 Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady 

Joshua Dixon is the founder of Admire Wear, a platform that explores issues around mental health and helps its community rediscover their self-worth. After surviving a life-threatening pit bull attack as a little boy, Joshua is on a mission to help others overcome deep struggles and find purpose in pain. In this conversation, you will hear how, as a grown man, Joshua has conceptualized what happened to him and used his story to impact the lives of tens of thousands of people.Please support his work here: https://www.admirewear.com/ ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/53 TOPICS FROM THIS EPISODE:Looking within to find validationHow to use your story to connect with others and make an impactMaking sense of faith after traumatic experiencesConnect with Joshua Dixon: https://www.joshuadixonarts.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Michael Jamin is a veteran TV writer and showrunner with over 20 years in the industry, known for his work on shows like Just Shoot Me, King of the Hill, and Beavis and Butt-Head. Michael is also the author of the bestselling collection of personal essays, A Paper Orchestra, which he tours as a one-man show.In our conversation, we explored how to draw inspiration from small, relatable moments and the significance of writing through the lens of character. Michael shared valuable insights on the future of writers and performers, tips for avoiding oversharing in storytelling, and whether it's best to conclude a story with a joke or a serious note.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/52 TOPICS FROM THIS EPISODE:Michael’s writing process and the questions he asks himself when outlining a storyShowing the “dark” side of yourself to connect with your audienceWhy he has chosen to build an audience on social media (while still working in television)Connect with Michael Jamin: https://michaeljamin.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today, I connected with Cindy Zaweski, an award-winning journalist, storyteller, and content strategist. With over 15 years of experience in journalism, she left her job as an executive editor and content director for a luxury magazine in New York to open her own boutique content marketing agency.Since then, she has built a loyal online community of over 80,000 people. She helps founders connect their expertise and passions through authentic storytelling—get this—all while rejecting conventional niche marketing. In today's conversation, you're going to hear the one thing that will kill a story, why the hero's journey is *%$# on social media, and why you and your audience all share a common enemy.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/51TOPICS FROM THIS EPISODE:Identifying the key elements of the story & what’s important to shareThe #1 killer of stories & Why the hero's journey is sh*t on socialConnect with your audience with the “common enemy”Listen to Matthew Dicks’ episode here: https://www.youtube.com/watch?v=lohwMR56bvA Connect with Cyndi Zaweski: https://www.cyndizaweski.com/Follow Heather on IG: https://www.instagram.com/heatherparady/WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Dr. David Hindin is a trauma and critical care surgeon at Stanford University who is... obsessed with storytelling.You heard me right—a surgeon who tells stories. In addition to serving as the Associate Chair of Innovation and Clinical Assistant Professor of Surgery, and the Assistant Director of Stanford’s Biodesign Faculty Fellowship, he also developed a storytelling course at Stanford to help physicians and engineers enhance their communication skills, blending his passion for medicine with creativity. What?I found him on Instagram, where I was intrigued by his storytelling skills, methods of communication, and advocacy for the arts in scientific fields. I had to have him on the show today, and I was lucky that he agreed (I think this is the first surgeon I’ve ever interviewed). I never would have imagined it would be about this…In this conversation, you will hear:How he creates emotional connections in his storytellingThe principles behind being “entertaining,” especially when you dont feel like you areHow he finds the extraordinary in the “ordinary”How to deal with the fear of being “seen” as a creator in you professionACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/50 Connect with David Hindin: https://www.instagram.com/thesurgeonlife/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

If you look up the name “Neal Foard” on social media, you will see a man standing in front of a black background telling stories. No flashy edits, no animations or jump cuts. It’s just him, the camera, and while staring straight into the screen, delivering powerful, personal stories.Guess what? It’s working.As an award-winning advertising and marketing creative professional with over three decades of experience, Neal has crafted successful campaigns for global brands such as Budweiser, Lexus, and Sony. Recently, he has brought that skill online.A few weeks ago, I asked previous guest Rain Bennett who one of the best storytellers he knows is. He said, hands down, it was Neal Foard. When I visited Neal’s pa lge, I was shocked to find him breaking so many social media rules and still knocking it out of the park. I had to have him on the show to pick his brain about storytelling.In this conversation, you will hear:How he develops his storytelling style and becomes comfortable with his deliveryHow he uses intentional vocabulary and scripts his contentHow he connects with his audience by shifting his energy and intentionACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/49 Other Episodes Mentioned:Increase Your Content’s Engagement Through Sequencing | ‪Rain Bennett‬ | Episode 43How to Captivate an Audience & Be More Confident | ‪Rene Rodriguez‬ | Episode 10William Paul Young | Finding God Outside of ReligionConnect with Neal Foard: https://www.nealfoard.com/ or https://www.storyfire.net/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Alejo Porras is a graphic artist and storyteller specializing in sketchnotes. I met him at a conference where I was speaking a few months ago. Afterward, he walked up to me and handed me this—a summary of everything I had said, designed in this insanely cool graphic. WOW.Apparently, this is a thing—artists who create pieces of art summarizing lectures, talks, etc., to help people remember what was shared. Cool idea, but how do you market something like this? What Alejo told me he does…is kind of surprising.In this conversation, you will hear:How he uses “voluntary generosity” to grow his businessUsing active listening techniques to become a better creatorA step-by-step walk-through of how he markets his sketchnotesACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/48 Connect with Alejo Porras: https://www.alejoporrasart.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Elisabeth Wykert  is a stand-up comedian and actress, famously known for her leotard dance videos. Yes, you heard that right.I’ve been following her since the pandemic when she decided one day, you know what, it's time to put on a leotard, dance in public, and put it on the internet. Definitely the type of person I want to know. What happened afterward is pretty mind-blowing.Growing an engaged audience of over a million people over the past couple of years, I’ve been so curious about her creative process, how she’s merging her online content with her professional goals, and where in the world she learned all these dance moves.In this conversation, you will hear:How she improves the quality of her content while maintaining relatabilityHow she manages her energy and shows up full force on screenAnd she shares something she's very passionate about but doesn't talk about much (it has to do with confidence and some societal issues that need to be addressed)ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/47 Connect with Elisabeth Wykert: https://www.instagram.com/elisabethwykert/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Susan George is the founder and CEO of Mediary, where she launches and scales top brands on TikTok through strategic influencer campaigns.As a Pop/Soul recording artist herself, she knows firsthand that pursuing creativity seriously as a career makes you a business. You need to not only be creatively talented but also be intentional about knowing how to monetize.During the pandemic, she started making videos on TikTok, landed big brand collaborations for herself, and eventually helped other creatives land deals and find unique ways to monetize, including, more recently, creating and selling products through TikTok Shop.In this conversation, you will hear:How she negotiates and lands collaborations with big brands (Cliff bar)How she “made her husband an influencer”How she helps influencers create their own productsACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/46 Connect with Susan George: https://www.instagram.com/susangofficial/ or https://www.mediarymarketing.com/  Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today, I connected with Rivky Gross, a hypnotherapist and somatic practitioner for heart centered leaders.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/45TOPICS FROM THIS EPISODE:When “healing” is actually a defense mechanism“Feeling” again (when it feels uncomfortable)What “urgency” is a sign of...Connect with Rivky Gross: https://www.rivky-gross.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Tyler Tometich landed his dream career, as a visual effects artist his career spanned Hollywood hits like Thor, Ant-Man, and Captain Marvel.Transitioning from film production to content creation during the COVID-19 pandemic, Tyler quickly amassed a following of nearly 500,000 across social media platforms by producing viral videos that resonate with visual effects enthusiasts.Tyler then shifted gears to focus full-time on his creator business, founding Viral VFX to teach aspiring creators how to build viral brands. His online courses have attracted over 1,200 students and generated six-figure revenue in just six months. In this conversation, we dig into his story as a young man overcoming addiction, building his dream career, and ultimately taking the unconventional path, to build his own business.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/44TOPICS FROM THIS EPISODE:Tyler’s journey from conventional entertainment career to full time content creator What to do if your product launch isn’t successful Why you should probably cut the beginning of all your videosConnect with Tyler Tometich: https://www.tylerjt.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today, I connected with Rain Bennett, a two-time Emmy-nominated filmmaker, writer, and competitive storyteller. In this conversation, we dig into how to increase retention and engagement in your stories through sequencing and developing a strong payoff.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/43 TOPICS FROM THIS EPISODE:How to properly sequence your storiesDeveloping a strong payoff in your contentWhy you might want to put your CTAs in the middle of your storyConnect with Rain Bennett: https://www.rainbennett.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today I connected with Adam Ivy, who helps creative entrepreneurs develop raving fans through what he calls 'Attention Marketing.' In this conversation, we dig into how to apply attention marketing to our content, how to make CTAs less icky, and how to create entertaining content while building a deep connection with our audience.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/42 TOPICS FROM THIS EPISODE:The 'Illusion of Productivity'Adam’s 'BRAVE' framework for CreatorsHow to make content entertaining and engagingConnect with Adam Ivy:  https://adamivy.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today, I connected with Reward Sibanda, a speaker, pastor, and content creator. In today’s conversation, we dig deep into our 'creative calling' and how we, as communicators, have a responsibility to not just be 'effective' but to raise others up to a higher standard. We also talk about how there is an existential crisis amongst the creative community, where we have to constantly 'make content,' and why it is actually 'divine wisdom' to slow down our output.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/41 TOPICS FROM THIS EPISODE:Thinking about story in the context of cultureHow to keep yourself 'pure and uncompromised' as a communicatorThe 'crisis of humility' and why we should protect the 'potency' of our purposeConnect with Reward Sibanda: https://www.rewardsibanda.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

If you want to communicate more powerfully, become more magnetic with your message, and speak from a place of vibrational truth, turn this up. Today, I connected with Garrain Jones, who went from ex-convict to transformational coach, author, and founder of Artist Power—a global movement transforming the entertainment and personal development space. In this conversation, we explore finding 'seeds of peace' in an 'ocean of pain,' approaching challenging tasks from a place of ease, and transforming negative energy into a positive, life-giving force.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/40 TOPICS FROM THIS EPISODE:How to shift your energy (so you can stay 'lit up')How to deepen your belief in yourselfCommunicating from a place of vibrational truth"Connect with Garrain Jones: https://www.garrainjones.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today I connected with Sun Yi, an entrepreneur, storyteller, and the founder of Night Owls. In this conversation, he walks us through how to enhance your personal brand through storytelling. We discuss the ideation process, how to craft your story, and the importance of drawing a line in the sand to make a bigger impact with your message.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/39 TOPICS FROM THIS EPISODE:Understanding your triggers as a creative and how they affect your contentHow to find stories and develop the courage to make a stand in your contentUsing anchor words to make your content strongerConnect with Sun Yi: https://sunyi.co/ Follow Sun on IG: https://www.instagram.com/sun.yi/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

I found Leif Abel, also known as ‘RevisionFurniture,' on Instagram, where he has a unique storytelling style to market his business. As the founder of ReVision Restoration, Leif has restored and sold over $500,000 worth of high-end furniture, and he uses storytelling on Instagram specifically to market his business.I had him on the show to talk about how he crafts his videos, how he finds 'the story' in restoring furniture, and to learn about his philosophy of looking at cues from TV shows to make his content more interesting.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/38 TOPICS FROM THIS EPISODE:Using perfectionism as a strength and making intentional decisionsHow to use cues from TV shows to make your content more interestingWalk through of several of his videos and how he made themConnect with Leif Abel: https://www.revisionrestoration.com/Follow Leif on IG: https://www.instagram.com/revisionfurniture/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on YouTube: https://www.youtube.com/heatherparady

Bea Chu is a YouTuber, tech enthusiast, sound designer, and filmmaker. She has set her career towards guiding the generation of DIY filmmakers and currently resides in Manila, Philippines. Additionally, she is a lactose-intolerant iced latte addict.I originally came across her on Instagram and loved not only her fun personality and great content tips but also noticed that she stood out from many other creators. I mean, check out this vibe.And it's working; hundreds of thousands of people are tuned in to what Bea is up to. I had her on the show to talk about how to develop a strong brand for your short-form content, tips on editing and achieving better sound quality in your videos, and how to improve production without compromising reliability. This, my friends, is Bea Chu.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/37 TOPICS FROM THIS EPISODE:How to Develop a Strong Brand for Your Short-Form VideosTips on Editing and Achieving Better Sound Quality in Your VideosHow to Improve Production Without Compromising ReliabilityConnect with Bea Chu: https://www.instagram.com/beachutv/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

I connected with Rachel Gibler, entrepreneur, manifestation coach, spiritual teacher, and host of the Top 15 USA Podcast It's F*cking Spiritual. In this conversation, we discuss somatic healing for creatives, how to balance both feminine and masculine energy, and how to create authentically while still healing.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/36 TOPICS FROM THIS EPISODE:What is somatic healing, and how can it help our creative careers?How do you create while still healing from your past?How do you manage your masculine and feminine energy?Connect with Rachel Gibler: https://rachelgibler.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today, I connected with Kent King, known as the 'Content Chemist.' In this conversation, we explore how to approach content creation from an entrepreneurial mindset, enhance your content's searchability, and efficiently use data to boost your online presence.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/35 TOPICS FROM THIS EPISODE:How to make your ORGANIC content reach and serve the right peopleWhy we should focus on the “audience over platform  How to leverage data to boost your content (and make it more shareable)Connect with Kent King: https://www.kentcultivate.com/Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on YouTube: https://www.youtube.com/heatherparady

You probably grew up learning that “the ego” is bad. Today's guest, however, challenges that notion and encourages us to heal our relationship with the ego because, whether it's popular or not to admit it, that's how we accomplish great things.Today, I connected with Jamie Gruber, an entrepreneur, multifamily investor, mastermind leader, and the host of the Tribe of Millionaires Podcast. In this conversation, he shares with us his spiritual journey reconnecting with the ego, partnering with it, and leveraging its guidance to make an impact in this world.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/34 TOPICS FROM THIS EPISODE:Why we shouldn't “put down the ego” but “partner with it” insteadGauging morality and the egoHow to use  “solo weekends” and a “spiritual round table” to gain clarityConnect with Jamie Gruber: instagram.com/thejamiegruber/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on YouTube: https://www.youtube.com/heatherparady 

Today, I connected with Maha Abouelenein, the CEO and Founder of Digital and Savvy, who has more than 30 years of experience as a global communications strategist and is the author of 7 Rules of Self-Reliance. In this conversation, she shares with us the role of self-reliance in building your personal brand, communicating more effectively, and why mastering this skill can position you to make a much greater impact in your work.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/33 TOPICS FROM THIS EPISODE:Understanding what self-reliance is, what it is not, and how it can change your lifeHow to be self-reliant while remaining strongly supported in your communityHow to create an authentic personal brand while protecting your private lifeThe process of communicating effectively (when what you have to share is controversial)Pre-order the 7 Rules of Self-Reliance h ereConnect with Maha Abouelenein: https://www.mahaabouelenein.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/

Today, I connected with Steven Bernstein—screenwriter, director, and cinematographer—about his creative process and the art of becoming a master storyteller. Steven guides us through his approach to ideation, uncovering the core truths of a story, and enhancing its visual appeal to captivate audiences more effectively.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/32 TOPICS FROM THIS EPISODE:How to give your ideas space to develop (while still being ambitious)The decision-making process of knowing which ideas to pursueHow to craft a better story and tips on starting and concluding your narrativeConnect with Steven Bernstein: https://www.instagram.com/stevenbernsteindirectorwriter/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today, I connected with Antonio ‘Tony Talks' Baldwin, a full-time content creator and social media personality. In this episode, we take a deep dive into topics such as balancing creativity as a creative, brand growth, ambition & humility and navigating relationships amid a growing career.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/31 TOPICS FROM THIS EPISODE:Getting over perfectionism as a creativeHow to level up your brand without losing the humannessFeeling guilty for ambition and navigating relationships as your life changesHow to temper between humility/staying grounded and ambitionConnect with Antonio “Tony Talks” Baldwin: https://www.youtube.com/@iamtonytalks Throwback Episode: https://youtu.be/IUzbecQzxgw?si=S6ONNNgekmcmK1SF Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

This is a throwback episode with Antonio 'Tony Talks' Baldwin on an episode titled 'Honor Your SPARK & Find VALUE in Your Gift' in 2021. Watch our conversation from 2024 here: https://youtu.be/1dg6vcRrutw Connect with Antonio “Tony Talks” Baldwin: https://www.youtube.com/@iamtonytalks 2024 Episode: https://youtu.be/1dg6vcRrutw Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today, I connected with Kary Oberbrunner, former pastor and now a Wall Street Journal and USA Today bestselling author and the founder of Igniting Souls Publishing Company. In this episode, we do a deep dive into healing from spiritual and emotional scars, and finding your unconventional calling.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/29 TOPICS FROM THIS EPISODE:Finding your calling after ministryHow to share your story (when it might affect others)Breaking free from bitterness from religionConnect with Kary Oberbrunner: https://ignitingsouls.com/Easy IP: https://www.easyip.today/Follow Heather on IG: https://www.instagram.com/heatherparady/WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today, I connected with the founder of 365 Driven, Tony Whatley. As a successful entrepreneur with over 20 years of experience, Tony is breaking the mold in content creation within his industry. Whether it's adding sketch comedy or documenting his journey to skateboarding after age 50, he is paving the way for what it looks like to make an impact and leave a legacy while still integrating it all into our creativity.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/28 TOPICS FROM THIS EPISODE:How do you merge motivational business content with humorous, entertaining content?Shifting your identity from your current self vs. your ideal selfHow do you deal with embarrassment or hesitation?Join us in Costa Rica: https://365driven.com/advance7/ Connect with Tony Whatley: linkedin.com/in/tonywhatley or 365Driven.comListen to our previous interview: https://tinyurl.com/yc2yyt9nFollow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today, I connected with Carlos Cuervo, a cinematographer, documentary filmmaker, and photojournalist. In this conversation, we dig into how to navigate burnout as creatives, how boundaries can help our creativity grow further, and how, despite not feeling like a leader, the fact that you’re effectively communicating your message may already make you one.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/27 TOPICS FROM THIS EPISODE:Reframing “Rest” (For Those Who Feel like They Should be Hustling)Find the Heart of the Story: 5 Questions to AskDetaching from Expectations in RelationshipsLessons from History: Is Creativity Leadership? Connect with Carlos Cuervo: http://carloscuervo.com/ ‘Jump Start Your Brain’ by Doug Hall: https://amzn.to/4cOnEJk Follow Carlos on IG: ​​https://www.instagram.com/andrescuervo/Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today, I connected with Joel Byars, stand-up comedian and the founder and host of Hot Breath Comedy Network. In this conversation, we discussed navigating ambition as a creative and developing a clear vision for your career.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/26 TOPICS FROM THIS EPISODE:How do you stay grounded while trying to build a career in comedy?How do you detach from the ambitious/work-centered life and allow yourself to be human and have fun?Going back to your goals and determining if you are on the right pathConnect with Joel Byars: https://www.instagram.com/joelbyarscomedy/ ‘Be Useful’ by Arnold Schwarzenegger: https://amzn.to/3vyL6cS ‘No More Mr. Nice Guy’ by Dr. Robert Glover: https://amzn.to/3PKz1YO Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

In this episode, I talk with Scott Dikkers, a comedy writer and the founder of The Onion, where he served as their owner and editor-in-chief for 30 years. Today, Scott shares his 4-step process for coming up with the BEST ideas, why feedback groups are the missing ingredient for most creatives, and why "being boring is good".ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/25 TOPICS FROM THIS EPISODE:The tension between letting ideas simmer and needing to produceThe importance of cultivating "bad ideas"Cultivating community as an introverted, workaholic creativeConnect with Scott Dikkers: https://scottdikkers.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today, I connected with two-time Emmy-winning Director Eric Anderson to discuss how to develop our ideas and foster creativity, the process of bringing our ideas to life, the differences between big-scale productions and being a content creator, and why sometimes you should just throw caution to the wind (because playing it safe can get kinda boring).ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/24 TOPICS FROM THIS EPISODE:Differentiating between a dry spell vs “I shouldn't be doing this”Is there a spiritual element to creativity?Why boredom is something we should aspire toConnect with Eric Anderson: https://www.esanderson.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today we are talking with content creator, actor, and writer Adam Rose (known for that lovely blue cardigan you see on the internet) to hear about his journey as an entertainer, his creative process, and why he believes creativity “requires speed”. ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/23TOPICS FROM THIS EPISODE:Blending the conventional entertainment industry with content creationHow do you take an idea from paper to execution?How do you know when an idea is ready?Connect with Adam Rose: https://www.realadamrose.com/ Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady