Trusted Authority - The Podcast

Whether you're an executive but have the feeling you're not making the impact you have the potential to make or you're an individual contributor who struggles to get buy in for ideas and recommendations or you're an up and coming leader (of people, projects, change or thoughts), this episode is for you as we discuss some of the most common mistakes people make but also practical ways how you can improve how people perceive you so you can establish yourself as the leader, the Trusted Authority in your industry. Definition- Executive Presence It's the combination of factors that other people take into consideration about someone whether they have the credibility, the capability and the confidence required to tackle a certain situation. Key components of Executive Presence Confidence Credibility Communication skills Appearance and demeanor How to develop Executive Presence Define your values and leadership style Seek feedback from others Practice active listening and effective communication Build your confidence through knowledge and experience Cultivate a strong personal brand Common Mistakes That Can Damage Your Executive Presence Being too aggressive or passive in your communication style Failing to listen actively or show empathy towards others Dressing inappropriately or failing to groom yourself properly Allowing your emotions to control your behaviour Failing to adapt to different audiences or situations Not contextualizing before communicating Strategies for Building and Maintaining Your Executive Presence To build and maintain your executive presence, you need to be intentional and consistent in your actions. Some strategies to consider include: Practicing self-care and stress management: Building a support network: Continuing to learn and grow: Stay up-to-date on industry trends and best practices to maintain your credibility and relevance. Cultivating your network: Build strong relationships with colleagues, clients, and other stakeholders to expand your influence and build your reputation. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn 5.) Join the upcoming LIVE Trusted Authority - Group Coaching Intake(start: 20th April 2023) Check out all show notes and further resources over at https://www.impaccct.com

The world may have become more competitive and complex with more technology being part of our daily lives, it doesn't mean that our approach to staying relevant has to simply fight harder and fear that robots will take our spot. Quite the opposite is actually the case. Leveraging more tech to be more effective and efficient and have more options to choose from thanks to more supply, emphasis the importance of collaborations and partnerships built on genuine relationships. This is exactly what this episode is all about as we are joined by someone who's specialised in building, growing and monetising partnerships and communities: Justin Zimmerman Justin leverages his background in direct response marketing and content together with his experience in partnerships and is now consulting to businesses on identifying, creating and growing partnerships and communities. This interview is full of gold nuggets as Justin explains that people and relationships start where tech ends which is why he explains that integration doesn't equal partnerships. He also talks about the role of content today and its impact in building and commercialising communities the right way. Justin gets very practical with his tips on what it takes to build strong partnerships that are mutually beneficial as well as pitfalls to avoid since many are afraid that they are taken for a ride. Who is Justin? Meet Justin Zimmerman, who in less than 6 months built a tight community of over 1,000 tech partners who show up by the 100's every month to his monthly meetups! Come to hear how and why you should partner to build a community before you partner to build and sell your product! Follow Justin On LinkedIn https://www.linkedin.com/in/justinzim/ Get the latest playbooks https://partnerplaybooks.com/ Join his next meetup https://calendly.com/partnerplaybooks ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn 5.) Join the upcoming LIVE Trusted Authority - Group Coaching Intake(start: 2nd March 2023) Check out all show notes and further resources over at https://www.impaccct.com

If you haven't lived under a rock, you'd have either already played with ChatGPT or at least heard of it. So naturally, people are worried about what it means to their role, their profession, and their industry. Will it change things? 100%. Will it replace humans? No. However, humans who are able to leverage tech and can operate new tools like ChatGPT however, will replace those who resist the change. So if you want to get on the forefront of it and not only future-proof your career but step up as a leader, you need to know how you can make yourself irreplaceable beyond your current title and credentials and this is exactly what this episode is all about. No matter where you're at, the approach is very similar for the most part which is why I want to walk you through so you can focus on giving yourself the best chances to succeed and make 2023 the best year yet! The 8 strategies we'll cover are: Self-awareness for the win Focus On the Big Picture And Ask Big Questions Focus on facts, not interpretation Connect and demonstrate your expertise with stories Initiate and Innovate Be A Brand Ambassador Sharpen Your Communication Skills Leadership Goes Beyond Your Role ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Scaling your influence, income and impact is simple but not easy. It requires to have not only a solid strategy in place but a structured way to implement, leverage and monitor it whilst taking the 4 main aspects that make or break your success into consideration. They are: product-market fit (and that also goes for your IP if you want to monetise your expertise) people processes and of course, tech If you want to fast-track the growth of your corporate career, the corporate you're working for or your own business, this episode is for you as we're joined by someone who's specialised in scaling service based businesses by trading tech for time because let's be real: who wants to work 24/7 when there are smarter ways to go about it? Our guest is Josh License and he is not only one of my incredible clients but a perfect example of a Trusted Authority: Josh Licence is an engineer, who has moved into the world of business and tech consulting. He's had experience at the 'Big End of Town' with roles at Mondelez International, Cadbury and Deloitte. He is the founder of Apparatus Quo, a business that helps companies grow sustainably. Josh uses his "SAS for SaaS" framework to help clients align technology with their business strategy and has completed 500 projects to date. He focuses on facilitating sustainable growth and change through workshops and support, helping businesses move from zero to one and beyond. ___________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn 5.) Join the upcoming LIVE Trusted Authority - Group Coaching Intake(start: 2nd March 2023) Check out all show notes and further resources over at https://www.impaccct.com

If you want to go fast, go alone. If you want to go far, go together. It's an oldie but goodie and has never been more relevant than today. If you can't be seen, you can't be considered, so building and fostering a highly influential network is key for you to get ahead in your career. The question is - How do you actually do it, build an ecosystem that can support you in achieving your goals [especially when you're busy, want to break into a new circle of influence or level up the connections to the decision maker level in your industry / profession]? This is exactly what this episode is all about. More specificially, we discuss 3 [updated] strategies for 2023 that reflect my up-levelled vision and goals. So if you're in a similar position, then this episode is a must. 1. [Continue] Creating Content but alternate batch creation with live's to also focus on the community-building aspect 2. Be more intentional and active in relevant industry leading communities but on more intimate platforms [like Telegram and Discord] 3. Join the thought leader communities in an active capacity/ role [eg: board, official council member] ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn 5.) Join the upcoming LIVE Trusted Authority - Group Coaching Intake(start: 2nd March 2023) Check out all show notes and further resources over at https://www.impaccct.com

Different times require a different way to create results and this is where innovation comes in. Now the definition of innovation is not necessarily creating newness but making sense of what you have and connecting it to make it a new solution. This is in the end exactly what the Trusted Authority framework is all about - and If you've listened to the the show for a little while, you know how much I'm banging on how powerful it is to connect 2 worlds that are relevant. To you (based on your background) and your decision maker to future-proof yourself, set yourself apart from the competition by creating an economy of one that can't be duplicated. We are joined by someone who has done exactly that: addressing a current industry trend that needs a different solution compared to what's been considered as 'best practise' in the talent attraction and engagement space: Meqa Smith is joining us for a candid conversation on how she could reinvent herself by combining her past experience as director human interest at Saatchi & Saatchi and roles in marketing to create her new positioning and a business around it where she now supports businesses who truly value their people looking to improve both employee wellbeing and business performance in a practical, sustainable, and cost-effective way. Meqa is all about becoming unforgettable, which is also why she named her business, The Unforgettable Way™. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn 5.) Join the upcoming LIVE Trusted Authority - Group Coaching Intake(start: 2nd March 2023) Check out all show notes and further resources over at https://www.impaccct.com

Whether you're still feeling the New Year's Go-Getter energy or you never have stopped wanting the year ahead to be bigger and better than the one before, this episode is for you! Because it's one thing to want it but it's another thing to know what you need to know and do to make that happen! This is exactly what this episode is all about as I'm going to share 3x aspecs that you need to consider if you're serious about 10x-ing your results when it comes to building and boosting your authority (and with that, the opportunities that you get exposed to). In a nutsehll, the 3 big topics for this episode are: Why mindset is key when you prepare to 10X your authority positioniong (and with that, your results) The rise and the importance of creating and sharing content to cement your positioning and set yourself apart from the rest Where to invest in to support and fast-track your results (coaching + mentoring) Learn more about the Authority Brand VIP Days where you'll get your tailored Authority Brand Strategy + Marketing Assets done for you! Schedule a call to see if it's a good fit for you: https://calendly.com/petra_zink/strategy ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

If there's one thing I love more than talking about trends then it's talking about trends before they're mainstream and an actual trend. And I couldn't think of a better person to do it with than with the one and only Mark Schaefer who's a return guest after he was a stand out, delivering the goods in our first interview where w got to know him and his approach this spotting trends and then riding the wave of its development. Now, he's spotted the next big thing, in fact he says it's the last thing left for a great marketing strategy and that's belonging to the brand by building and fostering a community. This conversation was fascinating and as always, so insightful as Mark is one of those people who you throw a thought or an adhoc idea and he just runs with it and continues spinning it further. In this conversation we cover: Why he wrote the book now (based on the 3 big trends that he's been observing that all lead to the point of belonging) The difference between an audience or a following an a community The benefits (including the business case of a community) How to move your audience to become a community The role of the community leader as well as the future of this becoming a profession And a whole lot more ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

You'd think that having the degrees, the years of experience, the expertise in your area would mean you've MADE it, right? I mean, all of your professional goals have come true, and you've gotten so far! Only… to realise that you're either not recognised for it, you're bored with what you do, or you don't even quite know what you actually want to contribute. In fact, getting the first few big runs on the board, from degrees to promotions to big projects seem daunting first but in hindsight, it's a walk in the park for what's next - and that's the transition from being the technical expert and executer to becoming the trusted authority, the executive in your field who's known, recognised and of course trusted for their thought leadership on the topic, not just their ability to do the work. I know, because I've been there myself. In today's podcast episode, I'll be covering the 7 biggest mistakes to avoid if progressing in the C-Suite is a priorty for you in 2023, why they are so common, and why I personally feel so passionately about helping others avoid them. Not being clear on the actual goal that is aligned with your personality Thinking that another degree/ credential will be the solution Not building branding/marketing/sales skills next to technical skills Focusing on too much content, not enough context (immediately trying to answer a question rather than giving context how to come to the conclusion) Not taking initiative early, often and frequently Thinking it's only a skill and tool set and forgetting the mindset shift that's required (from IQ to EQ and from me to you and from now to then) Only seeing immediate solutions and straight lines rather than turns (also not working with a coach) ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Work, work places and workforces - they are all changing and technology certainly fast-tracks those changes even more so which means that in order to stay relevant and competitive in the market, we need to adjust to this new and next world. The rise of remote work, with that, global teams with diverse backgrounds, a wider adoption and sophistication of automation and AI tools, seeing mass lay offs whilst facing the war for talent and the great resignation at the same time, dealing with supply chain issues, cyber attacks and a more competitive market place as well as the increased demand for mental health and wellness programs as part of employee packages - are just a few challenges and changes we're facing. The question is - what are best ways to equip ourselves and our teams/ clients for this next and new world of work? This is exactly what we discuss in today's episode: the now, the new and the next in careers and I couldn't be more excited to be joined by a leader in this field who trains career coaches and consultants in this field also: Marie Zimenoff is today's guest. She is the CEO of Career Thought Leaders and the Resume Writing Academy and has a fascinating background in the career coaching and counselling space. We are talking about some of the latest insights from the Career Industry Trends Research she conducted, how new tools like ChatGPT impact skill sets and careers, the one way to not only future-proof your career but progress quicker (and spoiler alert: it's no tool or tech) as well as best ways to stay on top of the game without burning out. Connect with Marie on LinkedIn ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

We live in a noisy world where we have more choice and with that, more competition than ever before. That applies whether you're an employee and want to be not only considered but chosen for the promotion, managing the high stakes clients or the big budgets or you're an entrepreneur who's pitching for work. The question is - how do people make the decision who to engage for a project, who to hire or to trust with this main client/ major project? They go to the person they see as the trusted authority, the one who has established a relationship with the decision maker (and that includes a non-direct one – meaning without necessarily knowing the person properly which can happen through building a strong social media presence for example as well as referrals but also who's proven their expertise on their topic which is demonstrated through content they shared or contributions made by speaking at conferences, podcast guesting & co. So, when your decision maker is in the market for what you do and stand for … will you be the One, the Trusted Authority that they turn to? If you're not sure that the answer is a 100% yes – don't worry because in this episode, I'll share with you 6 guaranteed ways how you can establish yourself as an authority on your topic/ in front of your decision maker / within your community: Specialisation over Generalisation (Focus on a Micro-Niche) Develop a signature framework / syste Connect studies with stories Be where your decision makers are (Content) Sharing is caring Boost credibility through others Consistency over intensity While it takes time, effort, commitment as well as resources to position yourself as an authority on your topic, the benefits you'll receive will be worth the investment. As the trusted authority, it's you who gets tapped on the shoulder for opportunities rather than you having to chase them it and not only that – it's also you who can demand more for what you do because you've already done the groundwork of letting others getting to know, like and trust you that you're the one who understand your decision maker by speaking their language and have a way to get them the results. _________________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Have you ever wanted to be a fly on the wall when coaches get together to reflect on their lessons learned, their challenges they face and support their clients with and the skill-, mind-, and tool set they focus on developing to prepare for what's next? if so, you're in for a treat as this episode let's you do exactly that! We're joined by Leanne Hughes, an Australian businesswoman, entrepreneur, and high-performance business consultant and Dr Maike Neuhaus, a psychologist, coach and a self-leadership fanatic. Topics we discuss: - reflection on 2022 and lessons learned - how to leverage those insights for 2023 - the mind-, skill-, and tool set we focus on developing and supporting our clients with. - and life updates in general! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

'Do so because I told you so' doesn't really fly anymore [and arguably - hasn't for a long time now]. However, if you want to get anything done and want to get the buy-in and/or the support for an initiative you need people to trust you and see you as an authority. Question is - how do you do this especially when you don't have (and maybe never want to have) the official title? This is what we discuss in this episode. Resources mentioned in the episode: Authority Content Creation Hub LinkedIn Academy [+ special offer to bundle it with the content creation hub] ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

As we're moving into the new year, it's important for us to understand what's ahead and what's required when it comes to talent and leadership expectations. With the challenges over the past couple of years, the game certainly has changed and truth told - we're not going backwards anymore. We truely have entered the next wave and world of work so the question is - how to best prepare and stay ahead of the curve? This is what this week's episode is all about as we're joined by a returning guest - Veronica Llorca-Smith who's has a crazy personal and professional year behind her but also learned a lot when it comes to working with leaders and teams on challenges they are facing. Are you ready for 2023? Let's see! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Whether you're taking time off over the holiday season or you're working through - if you're looking for ways how to get a headstart for the new year to come - this episode is for you as I share with you some activities you can do to make the most of this usually more quiet time: Clean up your online profiles Learn new skills Batch create content Workspace clean up + update So if you're ready to start this new year with a bang and feel ready to roll when the clock ticks over, then let's go! Resources mentioned in the episode: Authority Content Creation Hub LinkedIn Academy [+ special offer to bundle it with the content creation hub] ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

If 2022 has been a rough year for you and/or you know that 2023 will be nothing short but challenging and a stretch for you, then this podcast episode is for you as we're joined by the man who keeps me calm in chaos (as well as himself), who deals with high risk and high stakes situations daily as he's been in the army for 21 years this year and who has been diagnosed with cancer, not once, twice but 3 times. We're joined by my life partner Don Mander who's become a WO 2 in the Australian Army at the age of 36 despite having been told he wasn't suitable for the army, who has been deployed 4 times and who's managed to raise 2 kids with special needs and making it all look so easy. Tune in for his advice how to stay calm in chaos and how you can do the same. _______ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

As the saying goes: 'If you don't plan, you plan to fail'. And especially now with so much uncertainty going on, it's you who can create some certainty in your life. So, if that sounds exactly what you're looking for, then this episode is for you as I share with you not only my process but also some of the tools and systems that I've implemented so you can jump straight into what works! Sounds like a plan? Then let's go! Resources mentioned in the episode: Authority Content Creation Hub LinkedIn Academy [+ special offer to bundle it with the content creation hub] ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

'If you want t o go fast, go alone. If you want to go far, go together'. This is exactly what comes to mind when I think of this week's guest, Bryan Williams who's not only built an executive career in and around partnerships but now also established his own consultancy. In this interview, Bryan lays out the steps he took to make the jump, how he determined the right time and also what he'd do differently if he had to do it all over again. He also gives a mini-masterclass on how to build partnership eco systems the right way to accelerate growth and simple steps you can take to foster strong relationships that can be commercialised in the long run. Connect with Bryan on LinkedIn Resources mentioned in the episode: Authority Content Creation Hub LinkedIn Academy [+ special offer to bundle it with the content creation hub] ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Want to Know How to Boost Your Authority Though Assets and Systems? Then you're in for a treat! Systems are the backbone of making anything sustainable and effective, without you having to be involved all the time. It's one thing to want to build a presence, profile and authority status. It's another thing to *actually* do it. This is where systems come in as they do the heavy lifting for you after you set them up once and then only maintain them. In this podcast episode, I'm going to share the four systems that are absolutely critical as you turn your expert ability into authority status. I still focus on these four systems now and I know that they'll still be with me for quite some time. So if you're ready to get your systems in check and learn how to be trulysupported in your authority building journey, then this podcast is for you. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

In professions and industries where certainty is low because it's either so new or so volatile and results are not guaranteed, it all comes down to who you trust the most. Crypto, blockchain and the entire Web 3.0 world has been a big talking point, not just from a positive perspective. So the question is: how do you navigate through a world where people put up their guard and how do you change the perception about this still very abstract world? This and much more is what we cover in this interview where I'm joined by Jenks Guo - who's a developer advocate currently with Filecoin Foundation and with that, he's the perfect example of being a trusted authority: he connects the worlds of software development and business and supports developers on their journey to develop a platform business. This episode is perfect for those who're either brand new to the world of web3.0 and want to get their head around its opportunities (explained in layman's terms since I'm all for simplifying things) but also for those who understand the concept already quite well but want to expand their horizon as to what's possible with this next generation of the evolution of web technologies. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Thought leadership isn't a type of content—it's an approach to content. I said it before and I'll say it again: Many people create good content but only a few create good content consistently. This is already a big part of becoming the Go-To, the trusted authority in your space: showing up consistently as it takes a few touch points for people to not only know and like you but more importantly trust you! This is where a solid strategy comes in that not only takes the guesswork out of content creation but also the struggle as to what to actually write. In today's episode, I share with you a behind the scenes of how I create content and the 5 types of content you should focus on creating to build your thought leadership status. In a nutshell, they are: 1. Calendar is king 2. On the go content 3. Curated content 4. Commentary and counter arguments 5. Collaborate Resources mention: Content Creation Hub https://www.content-creation.club ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

One of the biggest differentials between technical experts and specialists in their field and trusted authorities and leaders is the ability to communicate and create content that resonates with their decision makers who usually don't have the same technical expertise and background than they have. Whilst content market has been a hot topic in the business and entrepreneur world, it is becoming more and more popular also amongst corporate leaders as traditional marketing gets less traction and cut through. So the question is: How do we get started with content creation? What are some of the tips, tricks and tools to create binge worthy content (especially when we're busy enough) and ways to build your Personal Brand as corporate employee by creating content? We are joined by Maria MacInnes, founder of Content Queen. With many years working in PR, journalism and marketing under my belt, she noticed that all the jargon makes marketing seem more complicated than it really is. And she is here to simplify it for us! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Personal Branding isn't the same as Thought Leadership. Whilst they do go hand in hand and complement each other, they still require different attention and action steps to build. Your brand is the foundation to then build your thought leadership status on it. It's a non-negotiable as everything from there either tanks or takes off. The question is - what makes a thought leader and with that, a trusted authority? In true Petra manner, I have of course a framework to make it easier to remember and that's the 5C's: Competence based on deep expertise in your area A clear point of view Community over credentials Credibilty Consistency Tune in to the full episode as I share the difference and how you can use one to build the other, the right way! Resources mentions: Content Creation Hub: https://www.content-creation.club Build your authority status through content that gets engagement! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Doors are open to the Trusted Authority program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details here ___________ Getting your first or next degree often seems to be the answer for how to get started or progress in your career quicker. But what happens when you got the degree, put in the work and then … crickets. How do you make the transition from academia to industry when you are highly qualified and yet, due to lack of practical experience can't break into the industry? The missing link between expertise and career success What decision makers are looking for - also (or especially) in highly technical and regulated industries This is much more is what we discuss in this interview where we are joined by Dr. Thu (Sue) Nguyen PhD who's made it her mission to support STEM graduates and PHDs in their transition from academia to industry. Sue is the founder and MD of Clueo Clinical. She combines 15 years of combined experience in clinical and pre-clinical research and development, training and management. Sue developed the Industry-Bridging Program that supports STEM Graduates as well as PhDs in making the transition from academic to industry. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

*FINAL CALL!!* The final Trusted Authority cohort for 2022 kicks off in w/c 10th Oct 2022 so if you've been waiting until now ... this is your last chance to join! Details are over at: https://www.trusted-authority.co/enrollment-2022 _________ Flatter hierarchies, leaner organisational structures and more collaborative work environments require a different type of leadership and building authority. You can't rely on tenure anymore to then get the title to then have the authority to make things happen. If you want to get things done, you need to be able to influence, beyond your title. The only way to do it is by building trust. This is exactly what this episode is all about. I share the framework of the Trusted Authority and how you can apply those principles straight away! CAPABILITY: translating your credentials into results that matter [to your decision maker] = Value Proposition + Authority Positioning CREDIBILITY: building your own framework and social proof around your capabilities VISIBILITY: enhancing your authority position through intentional visibility strategies ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Doors are open to the Trusted Authority program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details here ________ You can be the best at what you do but if you're not able to communicate it to your decision maker in a way that resonates with them, you're not getting far. Words are powerful and written communication is one of the most important soft skills that make or break career progression and business success. It starts with words for your resume or website, followed by emails, social media captions, proposals, presentations, negotiations … Being able to communicate clearly and succinctly doesn't only show leadership skills but also thought leadership that can take you to new levels. But where do you start when you have a blurry idea what to say but then struggle with turning it into a compelling pitch? How do you ensure that your proposal hits a nerve and doesn't get lost in the mix? And how do you recover when things go pear-shaped? These are many more questions are what we discuss in this episode where we're joined by someone who connects the world of human psychology and words to teach copywriting skills that convert. Anita Siek is a lawyer turned brand and copy strategist and creator of Wordfetti, a human-centred copywriting school and resource hub dedicated to teaching brands that don't do normal, how to stand out through her framework that blends consumer psychology, design-thinking and words. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Doors are open to the Trusted Authority program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details here _________ Maybe building your Personal Brand is on your priority list and you're not sure how to get support from your company or maybe you're on the other side and get the enquiry to support your staff's personal branding efforts and you're not quite sure if you should get behind - this episode is for you as I go through 3 very common scenarios and how to tackle them in this episode: We have a strong company brand. Why would I want to invest in an employee's brand? Why would I want to pay for you getting poached left, right and center? This personal branding stuff is just a distraction from getting real work done and you're working on billable hours. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

If you can't be seen, you can't be considered. Visibility is a massive factor in whether you and/or your business is successful. In last week's episode, episode 64 I discussed the visibility framework and strategies and tactics how you can increase your reach, no matter where you're in your expert to trusted authority journey. Contributing to trusted and established media outlets, collaborating with other credible thought leaders and brands is one of the ways to increase your credibility and visibility. It's also called 'social proof', meaning you've been 'vetted' that you're legit and know what you're talking about. Having said that, PR also often gets a bad rep through statements like 'what bleeds lads' or manipulation and most recently, also fake news. So the question is - what role does PR play today and tomorrow where information has been democratised? How has PR evolved since the rise of social media and what are best ways to leverage exposure to your advantage? Whether you're looking to build your personal public profile or you want to leverage your personal brand to boost your company and business brand- you'll love this episode. We're joined by Katie Martel, a 15-year award-winning brand and PR consultant and strategist and was named as Inside Small Business 'Top 50 Australian Small Business Leaders.'. She's the founder of CroftPR and helps some of Australia's leading brands to drive PR with purpose, meaning there's a greater positive purpose than just bottom'-line results. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Have you ever heard of Harvey Coleman's 3 Keys to Career Success: The Pieces of PIE model? He basically found out that there are 3 main factors that contribute to career success. These 3 factors are: performance, image and visibility. Now you might think, all 3 components are equally important but no - this couldn't be further away from the truth. His research showed that only 10% of your success is attributed to your performance, meaning how good you're at what you're doing. 30% comes down to the image you have aka the perception others have about you and a whopping 60% comes down to visibility, meaning: are you visible to the right people for the right reasons? When I stumbled across his research, I was gobsmacked but at the same time, it explained a lot. What it means in essence is that you can be the best at what you do and still don't get the recognition and reward for it if others don't know about it. This is why this week's episode is all about increasing visibility, depending on where you're in the journey of being the best kept secret to being the trusted authority. I'll also link to the process as I explain it in detail in my book and also episode 52 where I discuss the path if you prefer the audio version. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Maybe you have an idea for a new product, want to get into a new industry or want to do a 180 career change but then, you doubts creep in. How would anyone take you seriously without having had any experience. Who would buy into your vague solution without having any proven success stories to show? If any of that sounds familiar, then you'll love this episode because we're joined by someone who tapped into the 'on-the-go' credibility approach which I explained in Episode 62. Justin Falk is the founder and MD of TalentVine, a RecTech solution that connects recruiters and hiring managers. I've known Justin since day dot of his journey when TalentVine was pretty much just an idea and I remember it as it was yesterday when he came and visited for a chat to introduce the concept. He was very upfront where he was in his journey and didn't sugar coat anything. Now, 7 and a bit years later, he's turned this idea into a thriving business that I backed by investors, and continues to grow as it meets the demand of transparency for service solutions. No doubt, you'll get a lot out of this interview so make sure to take notes how Justin approached building his trust and credibility, especially in the early stages building when he didn't have social proof, successful case studies or even an actual ready-to-use product. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

When you hear the word credibility … What comes to mind? Most people associate credentials, titles, degrees and status with it. Because it was the old currency of credibility, before technology democratized knowledge, certificates, years of experience. However, in today's knowledge economy which I argue is becoming more and more a relationship economy, there's more to it than just that to cut through the noise in a very competitive market. The new currency is reputational capital built on an "the sum value of your online and offline behaviours across communities and marketplaces." (Rachel Botsman). Credibility goes beyond credentials and that applies especially to topics and trends that are up and coming. Think of Web 3.0, NFTs or Meta - that are literally growing - there's no official title or education that makes you qualified to talk about them. In this episode, I discuss the credibility framework and how you can leverage it to fast-track your personal credibility, no matter where you're at in your journey. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

No matter if you want to attract investors, clients or staff - the one thing to focus on to get their buy in is ... trust! Especially when you're in early stages of your ideas, your career or business. This week's guest has been innovating and setting new standards when it comes to commercialising up and coming trends as services before they were mainstream and accepted: Llew Jury Llew is a leading Australian serial startup entrepreneur and investor that has foundered and exited to ASX entities over his 24 year investing, digital and marketing career. He is the former Founder, Managing Director & Chair of The Reload Group, one of Australia's largest digital & eCommerce marketing agencies that was sold to Hardie Grant Media in 2022. From 2006 Llew built the Reload business to 85 staff and 300 clients located in offices throughout Brisbane, London and Manila. From 1999 to 2006 Llew was co-Founder of leading Queensland web, eCommerce and digital agency Alfresco, that was sold to a consortium led by the ASX listed STW Group. Llew is the former Entrepreneur-in-Residence (EiR) for the RCL Muru-D Accelerator and Activate+ programs and is the EiR for the Bentleys Carefactor Aged Care Tech Accelerator. Connect with Llew Jury over at https://www.llewjury.com Find Llew on Twitter More info to Sprint (early and growth-stage venture capital team): https://sprint.vc _____________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority: https://www.impaccct.com/freebies 2.) Watch my brand new 33min training how to become a Trusted Authority: https://www.trusted-authority.co/authority-masterclass 3.) Book your complimentary 20min Strategy Session: https://calendly.com/petra_zink/strategy Check out all show notes and further resources over at https://www.impaccct.com

Tables are turned and I'm joined by an incredible go-getter and leader of some of the biggest brands! Veronica Llorca-Smith is taking the seat of the interviewer this week and asks some candid questions on all things career reinvention, establishing yourself in a different country, overcoming those unique challenges that come from starting over and everything in between. Some of the topics we discuss: 1) Getting back to the workforce after a break: Having been out of the workforce for a few months, it's daunting to take the first step back. What advice do you have to get started and take the first step? 2) Building your network: One of the most effective ways to find a job is through connections and network. It's all about relationships and talking to the right people. How do you start building your network when you are new somewhere, or you are starting from scratch? 3) Branding yourself: What are some good tips you have for how to position yourself and start building your own brand? 4) Building a community of followers: Having a social presence is important if you want to build your branding and a community around it, however the space seems really saturated. What are the building blocks to build a community in a sustainable way? 5) Tips for continuing learning and growing ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Video - a hot topic and the next best thing after meeting someone in person. It's no surprise that video has taken off over the last few years and doesn't go anywhere anymore. This week's guest is no other than Julian Mather who has hands down, one of the most fascinating career path to date. From starting as a sniper, to then becoming a globe-trotting camera man for ABTV, National Geographics and BBC to becoming a professional magician and teaching others the business of becoming a professional kids entertainer. Julian Mather sure has seen the world through many lenses. Now Australia's leading voice on authentic video, he helps leaders amplify their influence so they can be seen as trusted authorities that people want to do business with. It's worth grabbing a pen and paper or getting your notes ready because you'll get a mini masterclass in producing your own videos, without the overwhelm! Julian's website: /www.julianmather.com ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

As the saying goes … if you want better answers, you need to ask better questions. This is exactly what the role of a coach is all about: getting their clients to think differently by asking questions that they may not have asked themselves and/or that are uncomfortable. No matter if you're starting building your Personal Brand or want to rebrand - this episode is for you to get you started with building your DIY strategy. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com _____________

There is a misconception about the fact that in order to be a Trusted Authority in your space you have to come up with a completely new solution the world hasn't seen, or patent a product that's brand new or have a unique insight into a topic that has never been discussed before. And none of that is the case and today's guest is living proof for it. To become a Trusted Authority you need to have a relevant insight into a topic that is backed by data and stories and you need to be able to translate your insight in a way that makes sense to your decision maker. In this episode, we are joined by a guest who is doing exactly that - he zigs when others zag, he focuses on insights before actions and prefers facts, not fashion - Malcom Auld. Mal is a marketer, author, copywriter, speaker and lecturer as well as the founder of MAD. He is regarded as a pioneer in the direct and digital marketing industries with numerous "firsts" in his credentials. He has worked in the US, Asia and Australia and has trained marketing executives in 20 countries. He ran his first e-marketing seminar in 1994 while in 2008 wrote and launched Australia's first online certificate course in direct and digital marketing. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

"How do I know when I have enough expertise to start building my personal brand around it or commercialise my expertise?" This is a question I get asked a lot. No matter if you're a corporate professional, entrepreneur, career pivoter, educator … doesn't matter - this topic applies to everyone as I know that impostor syndrome is real. I've experienced that in every single transition I made. From changing careers and industries completely to doing the same but on a bigger level like speaking in front of a bigger stage, working with bigger clients or leveling up my price. The saying 'new levels, new devils' is real and imposter syndrome doesn't go away. So if you're someone who resonates with this message because you're on a crossroad in one or another way and you want to learn how to not stand in your own way but feeling confident in your abilities, then this episode is for you! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com _____________

If you want to learn what it takes to build (personal and business) brands, that can leave a legacy and live beyond you - this episode is for you! We are joined by Phil Di Bella, who I'd call a serial entrepreneur, futuristic leader and remarkable builder of brands, businesses and people. It's a juicy conversation and one to bookmark because Phil is a very open book and shares very generously a ton of practical and very actionable insights. In this interview, we covered: what it takes to build businesses that not only lead the way but set new standards in the industry the role and responsibilities employees and employers play in building a future-proof business the 'secret' ingredient in building a strong culture how he judges and approaches current and new business opportunities (and he even shares a template to follow if you're on a cross road and not sure whether it's time to jump or stay) his way of building a brand and sharing strong opinions as a leader publicly ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

If you've ever been picked last, missed out on promotions, weren't even considered for an opportunity or didn't get the buy in, may it be figuratively or financially, chances are - the decision maker didn't trust you. Good news? You can change that if you want people to trust you - there's one thing you need to focus on. Curious what it is? Then this episode is for you! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com _____________

Disrupt or be disrupted. In today's fast paced world of work, where the only constant is change, we have two options: disrupt ourselves and be in control of the changes and the impact. Or: be disrupted and react. I know which one I choose and so does our guest: Danielle Lewis, co-founder of Scrunch is sharing the evolution of her personal brand and her businesses, the considerations that have gone in every time she pivoted and of course, the ups & downs that have come from the change. It is a jam packed episode where we also get into the topic of NFTs and the power of communities, how to create an economy of one and how to spot trends to create commercial opportunities. Connect with Danielle Lewis over at https://www.daniellelewis.io Learn more about Scrunch over at https://scrunch.com ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

"I don't have a Phd, I haven't written a book, I haven't invented anything groundbreaking nor have I won any awards - can I still become a trusted authority?" If that's what's been on your mind, then you've come to the right place because today's episode will shed some light on what it takes to become the Go-To in your field and I'll share with you the exact path to take if you want to make the transition from technical expert to trusted authority. Listen to Epi 50 - Why be(come) a Trusted Authority ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

When you speak, do others listen? Or do they tune out? Do you sometimes feel that your ideas are not heard and you are not able to speak with clarity and conviction? Having a fear of public speaking and a lack in confidence can hamper your career success. What if, instead, you could step up every time you speak with rock solid confidence and a powerful message? This is exactly what this episode is all about. We are joined by Lisa Evans, certified public speaking and storytelling coach. Find out more about Lisa over at http://speakingsavvy.com.au ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com _____________

The Podcast is rebranded! Goodbye Your Brand. Your Future... Hello Trusted Authority - The Podcast! Tune in to this 1st (50th) episode where we go back to basics and not only get more behind the scenes insights about the rebrand but also talk about why becoming the Trusted Authority should be on your radar. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Having a tough conversation ... it certainly isn't something most of us seek out pro-actively. However, being (not) able to navigate those high-stakes conversations has a massive ripple effect - on your own health, your level of success, your team and business. In this conversation we are joined by Kate Crawshaw who's made it her career to teach others to have courageous conversations. why it is important to have them [psychologically + financially] how to navigate through them [incl the preparation that goes in it] when to seek them out vs when to better let it go best ways to manage emotions [your own and your counter part's] ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

What do highly successful and impactful (thought)leaders in common? They commit to daily habits and activities to not only get to where they're but also stay there. In today's episode, I share 7 highly impactful activities that you can implmenet straight away to get results, not only down the track but straight away! 1. Commit to life-long learning 2. Know the importance of clarity and consistency 3. Relationships, relationships, relationships 4. Get external perspective 5. Embrace and immerse yourself into your (ideal) community 6. Social proof 7. Having a repeatable system Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Have you ever wondered how you can make LinkedIn work for you and what it takes to turn an average profile into an excutive profile that does the heavy lifting for you? If so - this episode is for you! We are joined by Karen Tisdell, a top 10 independent LinkedIn trainers across the Asia Pacific. Karen is a listener, a brand storyteller and a copywriter, and LinkedIn is her medium. In this conversation, we are talking about: How to leverage LinkedIn the most powerful way The do's and dont's on LinkedIn (profile, connections, content) What separates executive profiles from average profiles) What it takes to build a community A (personal) community building mistake to avoid How to build your profile and presence within minutes (and not hours) ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Your Personal Brand does requirement investment – financial, emotional as well as time investment. Having said that, I truly believe it's one of the (if not THE) best investment you'll ever make in yourself as you gain insights and awareness about yourself (and with that, also others), you wouldn't get anywhere else. In this part 2/2 I share with you how you can measure the ROI of your Personal Brand with tangible metrics, that cover financial as well as non-financial indicators. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Most of use it everyday - it's the tool that connects us with others, our 'voice'. And yet - it isn't something we pay a lot attention to. This is about to change because we are joined by someone who is dedicated to make people's voices heard, impactful and influential - Sally Prosser is today's guest to talk all things: what an impactful presentation is (which you may not expect to be) why even perfect presentations can fall flat (and what to do about it) finding your niche/ topic how to prepare for an important speech best ways to deal with haters and trolls and a lot more!

Doors are open to the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in May 2022! ========= So you've been thinking of taking your Personal Brand serious and consider to invest in bringing it to life and manage it more strategically? 'Cause spoiler alert: you already have a personal brand, it's just a matter of a) what it is that you're currently known for (and if that aligns with your future goals) and b) by whom you're known for (and if these are the people that help you get where you want to go) and wondering – where to start to invest and how much does it cost? This episode (2-parts series) is your answer! In Part 1/2, we cover the different investments that are involved when buidling your Personal Brand and also recommendations where to focus on first. ========= Resources mentioned: Download your Free Step-by-Step Personal Branding Guide: https://www.impaccct.com/freebies Squarespace Canva ========== Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com Connect with Petra Zink on LinkedIn

Whether you're still sitting on the fence or have already committed to enrolling in the Trusted Authoirty program but want to know how some of the previous students turned their learnings into action, today's episode is for you! Doors are open to the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the Trusted Authority in your industry. We kick off in May 2022! DOORS CLOSE ON THE 27th APRIL Ps- price goes up by nearly 50% for our next intake in July ... ============== Your Brand. Your Future. has been voted as Nr14 in the Top 25 Personal Branding Podcasts by Feedspot 🎉 THANK YOU! Connect with Petra Zink on LinkedIn Download your COMPLIMENTARY Guide: 5 Strategies to go from Expert to Trusted Authority