Trusted Authority - The Podcast

If you can't be seen, you can't be considered. However, it's not about being seen by everyone. It's about being seen by the right people and for the right reasons. This is where strategic networking comes in, which involves building connections with decision-makers, door-openers, and those who can make introductions, rather than just building a network of peers. In this episode, you will learn valuable insights and actionable strategies for strategically expanding your network and gaining visibility with key stakeholders. You will get inspiration from real world examples which include: Internal workshop organisation Whitepaper research + release Build your own network and event Whether you're aiming for career advancement, business growth, or personal development, this episode will provide you with the tools and inspiration to elevate your networking game and achieve your goals. __________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Not only has the way we work together changed significantly over the last few years, but also the makeup of the workforce continues to evolve. So while we're trying to find our feet in this next world of work, we're already facing the next challenge, whether it's the constant pressure to do more with less, changing market conditions, or increased competition. This certainly puts a lot of stress on leaders in particular, and we have to rethink how we interact, connect, and engage with the teams and people around us. This is where strategic leadership communication comes in, which goes beyond getting your message across. It comes down to inspiring, motivating, and aligning your team toward a common goal. So the question is: how do you lead in 2024 and beyond? In this interview, we have the privilege of speaking with Mel Kettle, an internationally recognised expert in fully connected leadership and communication. With more than two decades of experience, Mel is a valuable asset to leaders and teams that want to achieve real connection and sustained engagement. She is the host of the podcast This Connected Life and author of two books, the best-selling Fully Connected and The Social Association. We cover a lot but the key take aways are: Navigating Workplace Challenges: Best ways to navigate the hurdles faced in modern workplaces, such as remote work, hybrid environments, and financial stress, which brings out the importance of adaptability and effective communication. Prioritising Self-Care and Boundaries: Self-care and boundary-setting in leadership roles are non-negotiable, to mitigate burnout and fostering healthy work environments. Building Trust and Relationships: Trust-building emerges as a central theme, with insights shared on fostering trust among team members, navigating professional relationships, and demonstrating genuine interest in colleagues' lives. Seizing Opportunities and Building Resilience: Obstacles can be opportunities when managed the right way, examples are navigating career transitions, and building resilience in the face of challenges, highlighting the importance of perseverance and preparedness. Practical Strategies for Effective Communication: Practical strategies for enhancing communication skills are discussed, including the use of love languages, asking probing questions, and leveraging social proof to strengthen professional relationships. Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Building a powerful personal brand isn't just about what you do or say; it's about how others perceive you and the value you bring to the table. In this episode, we're uncovering the three key elements that form the trifecta for enhancing your brand's impact and influence: Credibility through assets, systems and processes Community and connections to validate your authority and POV Content and thought leadership to demonstrate originality ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Strong leadership comes down to getting results and that comes from getting buy in for a topic or cause, the support to make an inspiring vision come true and of course a level of accountability to step up, especially when things are hard or have gone wrong. And this is where communities come to play. Especially the last few years, communities have seen an increase in popularity, relevance and importance and that's for a good reason. However, in the second there are emotions, different agendas as well as competing priorities are involved, it takes the complexities how to actually achieve results to another level. Today we are joined by Elise Green, the Founder and Chief Problem Solver at Assent Communication who provide COMMUNIGAGEMENT - communications advisory services that facilitate problem-solving between government and communities. She has mastered the art and science of becoming a translator of 2 very different parties by developing not only a solid framework around her expertise for herself but helping her clients build StoryFrameworks so they can convey their message effectively by establishing mutual understanding, shared goals, and commitment to action between government and communities. We cover a lot in this conversation, but the big topics we discuss are: The role communities (and that means: each and everyone of us) play in the decision-making process Why it is so importance to build communities as they not only take pressure off the government but contribute to creating the future of living and working Success factors that contribute to building a strong, healthy and sustainable community Challenges that come up in the process and how to go about solving them And trends for 2024 that will make a big difference as they are the response from the bigger changes we're seeing Learn more about Assent Communications: http://assentcommunications.com.au Connect with Elise on LinkedIn: https://www.linkedin.com/in/elise-green/ ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Becoming a trusted authority in your industry isn't easy. It's a journey that requires consistent effort and the right actions. But because everyone's goals, resources, and backgrounds are unique, there's no one-size-fits-all approach to personal branding. The coaching industry adds another layer of complexity because it lacks regulation. Different strategists may focus on different things based on their background and expertise. However, there are essential elements that are crucial for effective personal branding, and focusing on the shiny marketing assets usually comes in way too early. Your personal brand is your reputation. To succeed in personal branding, you need to understand how you see yourself, how others see you, and where you want to go. This self-awareness is key to building a solid strategy. That's why I specialise in personal branding. With my clients, we don't just wait for the future to happen but we actively dessign and shape it. Whether it's building on strengths or forging a new path, strategic personal branding is about creating a future that matches your goals and dreams. In this episode, I cover the first 5 essential steps in developing a strategic roadmap to clarify and enhance your personal brand presence and profile: Define Your Brand Promise and Performance Develop Your Signature Framework Visual and Verbal Identity Development Visibility and Network Building Strategies Consistent Brand Communication and Delivery ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Starting growing and scaling businesses certainly has never been easy. However, in the last few years we have seen increased complexities from cyber attacks to requirements to meet ESG standards and everything in between. And clearly the pressure on boards and leaders has increased. Now with that said, over the last few years also the importance and relevance of advisory boards has seen a big increase in the market, which is great to see. I'm so excited to be joined by the driving force and the trusted authority behind advisory boards. We are joined by Louise Broekman. Louise is the founder and CEO of the advisory board centre and I'm really excited to explore the topic of advisory boards, the role it plays and the future of leadership. In this interview we cover: 📌 What sets governance and advisory boards apart 📌 The roles and responsibilities of each and how they connect 📌 The key features of an effective advisory board structure 📌 Where advisory boards offer the most value in various sectors and situations 📌 Signs indicating when advisory boards might not offer the needed support 📌 ... and of course, how to get started! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

We live in a world filled with knowledge, data, and information, which levels the playing field and intensifies competition, one crucial factor sets you apart and positions you as the chosen one: your reputation. As the saying goes: Your reputation is your REP - the reason everyone pays you. It's not just about credibility; it's your currency, influencing how future decision-makers perceive and trust you. As Warren Buffett said: 'It takes 20 years to build a reputation and five minutes to ruin it.' If you think about that, you'll do things differently. Let's dive in to explore ways you can build, protect and control your reputation. Strategy 1: Face-to-Face / One-on-One relationships Invest time in building strong, face-to-face relationships because being with someone in person fast-tracks the trust and relationship building because we can see and observe how someone behaves, how they act and communicate. Personal connections and positive word-of-mouth play a significant role in attracting paying clients. However, don't confuse face-to-face with offline only. Video is the next best thing after being with someone in person and you can use it to send someone a personalised short message, add video to a proposal or shoot a short, 60 sec video that you use for social media where you let people get to know you, personally and professionally. Strategy 2: Professional associations When I research for my Trusted Authority framework what it takes to build and boost credibility, I found that there are only 3 ways to do so and I summarised them in the 3-O's: Own, on the go and others. Other people's reputation and credibility is often used to fast-track the trust building because we associate ourselves with someone who's already established a strong and trustworthy relationship with someone we want to get closer to. It may be that you join an industry body, that you volunteer at a professional association and become a member in networks where you can not only learn from but also find potential new clients, suppliers, partners or staff. So brand building by association is a great way to enhance your own credibility and improve your reputation! Strategy 3: Have A Plan for Conflict Resolution [Before You Need It] Conflicts, disputes and upset people happen. It's how we deal with them that makes all the difference. This is where a solid risk mitigation plan comes in - developed before you need it so the emotion is taken out of the equation and you can think clearly, you can align the language to your brand positioning and you can practice how you approach the situation. Every tough conversation is an opportunity to build stronger relationships when done right, meaning: when both parties can save faith. Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

TM, verified badges, digital certificates, and everything in between - it's safe to say that in today's world of abundant information, access to knowledge, and the rise of deep fakes, we're all searching for who's legit and who we can trust. This is where the legal side of branding steps in, and it's safe to say, it can be overwhelming. Figuring out what's what, where to start, and how to protect yourself and your intellectual property can be a real challenge. As we are going deeper into the topic of developing your signature frameworks around your IP and monetising it, we can't ignore the business and legal side of things. And if you think it's not crucial or relevant to you, think again because we're also talking about trademarking your name, aka your personal brand. There's no better person to shed some light on this usually quite dry topic of law than today's guest: Donna Patene. We crossed paths last year at the Tropical Innovations Festival in Cairns, where she served as the MC for my keynote and wowed the audience with her keynotes. Let me tell you - I've never heard anyone make law so fun and easy to understand. So, needless to say, Donna is the Trusted Authority on all things IP and trademark law for start-ups and scale-ups. Make sure to check out DRIPL - her business and connect with Donna on LinkedIn because she is one handy lady to know. In this conversation we cover: The difference between a business name and a trademark The changes we have seen over the last few years when it comes to protecting IP The type of IP you can and can't legally protect The difference between trademark, copyright, patents Signature frameworks: Can you trademark a process or framework or just the name? With OpenAI tools and sources, as well as blockchain, how the landscape has changed, and how it continues to evolve … and a ton more! Learn more about DRIPL: https://dripl.com.au Connect with Donna Patane on LinkedIn: https://www.linkedin.com/in/donnapatane/ ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com The Trusted Authority has been voted as Nr13 in the Top 25 Personal Branding Podcasts by Feedspot 🎉 THANK YOU!

Looking around the corner, being strategic with decision-making, and also being creative with reimagining how we can future-proof our careers, teams, and businesses is becoming a necessity. And yet, so many are stuck in a rut and can't think beyond this week, this month, or this year. If you feel a bit blah with your visionary thinking and want to rekindle your creativity - this episode is for you! Strategy 1: Reframing your situation Strategy 2: Content diet check Strategy 3: Movement over motivation Strategy 4: Proximity is power Strategy 5: Let loose when creativity is striking ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com The Trusted Authority has been voted as Nr13 in the Top 25 Personal Branding Podcasts by Feedspot 🎉 THANK YOU!

We're seeing more and more executives and experts stepping out of corporate and into entrepreneurship. For some it's a choice, for others its a necessity. Whatever camp you may be in, your mindset is what either gets you to where you want to be or not. And whilst it's often thought of a woohoo topic, today we're shedding some light on what a true CEO mindset is all about, no matter if you're an employee, entrepreneur or someone who's on a cross road. We're joined by Carmen Reed Wilkinson who gives us a mini masterclass in how to start, fix up (as he calls it) and scale a knowledge / service based business. Carmen Reed-Gilkison is an Online Business Manager, a Whole Person Certified Coach with over 25+ years of marketing experience, and the co-founder of Encore Empire. Carmen specializes in mindset in entrepreneurship and marketing. Carmen and her business partner, Deirdre Harter, teach their clients the business of business through their year-long coaching programs with the goal of helping ambitious women scale their service-basedbusinesses without all the guesswork. Just as no two people are the same, no two businesses are the same. For that reason, they don't believe in making their clients fit into cookie-cutter frameworks. They work with female B2B service providers & consultants providing holistic business coaching & mentoring where they help build the strategies, systems, and support their clients need to create more consistent revenue while getting back their time. Both Carmen and Deirdre believe in providing easy access to the experts, which is why they have set out to provide high-touch programs where their clients have direct access to them five days a week. The Encore Empire programs not only focus on optimizing your online presence, sales, marketing, productivity, mindset, and systems, but they do so while teaching clients how to step into the role of CEO. They teach them how to track the metrics that matter to help inform decisions and understand how to evaluate opportunities going forward to determine whether or not they should pursue them. Carmen takes us behind the scenes on Which traits to focus on when you step into a business vs scale it The truth of getting your first and next client Best practise marketing that works, today and tomorrow How to overcome the fear of putting yourself out there Ways to build and monetise a community, also when you start from scratch, without being overwhelmed or feel sleazy about it … and a whole lot more. Learn more about Encore Empire:: https://encoreempire.com/ Download your Free resource: https://encoreempire.com/trusted ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

The one big difference between an expert, often the best-kept secret, and an authority, the Go-To in their industry, is mastering the art and science of communication. The importance of cut-through communication is nothing new, but I truly believe it's becoming more sophisticated and more complex in 2024. Why? Because the expectations are higher, the competition has increased, and the tools available are endless. So, there is no excuse in 2024 not to elevate your executive presence and brand through effective communication. The question is - which aspects of communication should you focus on? This is what this episode is all about. Visual Communication Dominance Elevate Your [Personal Brand] Marketing Assets Rise of Video Communication ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

When you can speak well, you can easily outshine others and whilst communication is more an art than a science, this week's episode will give you practical tips, tactics and approached to become a better speaker so you can make communication your competitive advantage. We are joined by someone who has made communication her profession: Nadia Bourboulas Nadia is a Masters qualified Corporate Communications Professional. She holds experience as a Private Communications Coach to children, young adults and professionals, as well as contributing to her former universities as a Lecturer and Tutor - Queensland University of Technology and Griffith University. More recently she has worked for large global aviation organisations – Qantas and Emirates and architecture and design practices – Populous and Hassell. Nadia loves helping people present as the best versions of themselves, and believes that using their voice to do so is a very powerful tool in the process. In this conversation we are exploring how you can go from being a good speaker to become a great speaker. We cover: The 2 main traits a strong communicator needs The 4 pitfalls when it comes to public speaking How to structure any presentations the right way to ensure the audience is engaged and you can cut through the noise Ways to manage anxiety and nervousness before a big event … and a whole lot more Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Being a leader has always been challenging but I'd argue that it's now more challenging than ever before as we're facing more complexity, more uncertainty and of course, consistent change which comes with a new set of challenges and opportunities. Since the way we work, act and live is changing, we also need to rethink leadership, reprioritise their contribution and focus on skills required to navigate this landscape. This is exactly what we cover in this episode and there are 3 challenges/ opportunities that are becoming apparent to focus on: The Rise of Digital Leadership Profit and purpose need to go hand in hand Personal Branding as a Competitive Advantage ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com The Trusted Authority has been voted as Nr13 in the Top 25 Personal Branding Podcasts by Feedspot 🎉 THANK YOU!

Who wouldn't love to have a glimpse into a crystal ball every now and then? 🔮👋 But the next closest thing to preparing for the future — with a more scientific aspect — is to talk to a futurist. And that's exactly what we do in this week's Trusted Authority - The Podcast interview. We're joined by Dr. Elissa Farrow, who specialises in working with companies and leaders to reimagine the future of their industry and business, assisting them in bridging the gap between the now and then. This conversation was beyond fascinating as we dove into aspects of this topic, feeling like we were opening a can of worms. In the end, we're not only facing more challenges but also more complex situations than ever before, without being able to follow a 'paint-by-the-numbers' approach, simply because we've never had to deal with these kinds of events before. But this is what we have to come to terms with: Disruption is the new normal and to prepare for what's next, we need to be able to anticipate and respond to change, no matter the role, profession or industry we are in. And the only way to reimagine what the future might look like is to learn and apply the art and science of futures thinking. Dr Elissa Farrow gives us a glimpse of how we can do that and a lot more: → The role of a futurist [and how to see what's ahead in 50+ years] → A recap of trends, changes and updates that shape what's next → What the future of work actually means and how it will look like → The impact of Ai and working in a hybrid [AI + Humans] world of work → Skills to focus on to future-proof careers and businesses → How to make decisions [without having all the answers] Connect with Dr Elissa Farrow on Linkedin: https://www.linkedin.com/in/drelissafarrow/ Visit her website over at: http://drelissafarrow.com ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com The Trusted Authority has been voted as Nr13 in the Top 25 Personal Branding Podcasts by Feedspot 🎉 THANK YOU!

2024 is here, and if 2023 has taught us one thing, it's that change is inevitable, and disruption is the new normal. Being able to look around the corner and prepare for what's next is how you can not only future-proof your career, your team, and/or your business but create an economy of one! The question is - what is ahead in 2024, and how does it impact the ways we build authority, influence, and impact? This is exactly what I cover in this very first episode for 2024! The big 3 shifts I'm seeing are: The need for transparency Adaptability in the Age of AI (which impacts how we think about value creation aka monetisation) Changed work behaviours and the rise of portfolio careers ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com The Trusted Authority has been voted as Nr13 in the Top 25 Personal Branding Podcasts by Feedspot 🎉 THANK YOU!

The world is changing and so is the job market. Some skills that were in hot demand only a few years ago have become a commodity. Mass redundancies, more competition with a global talent pool, rising interest rates and the impact of Ai overall have been in discussion over the last few months and will continue in 2024. The question is - how do you prepare for uncertain times to ensure your status not only relevant but get ahead? This is exactly what we discuss in this week's episode where we are joined by a trail blazer in the career space. Richard Triggs has been in senior exec and board directors recruitment space for 15 years and has seen it all so who better to ask the tough questions than him? In this conversation, we cover: The current job market and economical landscape Navigating through a recession What the hidden job market is all about and how you can take advantage of it Practical steps to stand out [hint: they are not new but more relevant than ever before] Marketing material to consider when you go for the more senior and less mainstream roles in particular .. and a whole lot more. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

The Christmas period is the perefct time to reflect, rest but also use to plan the year ahead. This episode gives you 5 practical strategies you can follow to set yourself up for success: Step 1: Mindset Check Reflect and Evaluate Set Boundaries and Prioritise Diversify and Innovate in your personal life Step 2: Audit Your Skills Step 3: Enhance Your Online Presence Step 4: Amplify Your Influence Step 5: Review and Boost Your Income ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

No matter which camp you find yourself in regarding AI—whether you're an enthusiast or a skeptic—one thing remains undeniable: artificial intelligence is shaping the future in ways we couldn't have imagined just a few years ago. With constant changes and evolution happening literally daily, there are, of course, numerous concerns and questions regarding its impact on skill sets, careers, and industries. In this episode, we are joined by someone who not only stands at the forefront of leveraging AI to shape the future of work but is actively creating it. Our guest this week is Denver Naidoo, the founder of Zeligate, which officially launched its brand in Las Vegas in October 2023. And yes, if you've been following me on LinkedIn, that was the reason I was there too. The truth is, the future is AI, and it is both exciting and complex. I firmly believe that the genie is out, and there's no turning back. Instead of fearing or, even worse, resisting the change that is already happening, I am fully committed to being proactive in figuring out how we can best integrate it into our daily lives. If you haven't had a look at Zeligate yet, make sure to check it out. While we are currently in beta, the waitlist is quickly filling up, and as you might know, there is always limited access to early innovation like this. Now, before we dive into the interview with Denver Naidoo to explore the current state of AI, as well as his insights on its future trajectory, impact on careers, skill sets, and industries, ethics in AI, and how it will revolutionize education, let me provide some background. Denver and I have known each other for nearly a decade. We initially crossed paths through a company where he held the position of Head of Architecture, and I was engaged as a consultant to assist them in developing their brand and marketing strategy. Between then and now, Denver has founded and successfully exited multiple startups, serving as an architect and senior technology leader over the past two decades. Since childhood, Denver has maintained a passion for emerging technologies, a passion he carried throughout his career, including completing his Bachelor's Degree in Computer Science from London. Inspired by the potential for technology to unlock more of our human potential, Denver developed expertise in AI and machine learning, which ultimately sparked the vision for Zeligate. As the CTO of Zeligate, Denver is determined to use AI to empower people to be the best they can be. Connect with Denver on LinkedIn Check out details on Zeligate ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

We live in a knowledge economy where information is not only easily accessible to almost everyone but is also free. This trend has turned titles and credentials into commodities and means that we now face increased competition in the traditional employment space. Not only that - there's also been an increase in experienced professionals looking to monetise their expertise and experience, stepping out of traditional employment for various reasons and into into the consulting and coaching industry. Both sectors are growing rapidly, which is fantastic, but the increased supply has made it more challenging to stand out. Yes - it's your personal brand for sure, meaning - your reputation in the market but it's even more so your signature framework that you connect with it. Especially in professions like coaching or consulting, having a transparent process or method is what not only builds trust but creates predictability of results as well as repeatability. But the question is - how do you even come up with your framework? This is exactly what we discuss in this episode: What Is a Signature Framework? Building Your Unique Framework Define Your Brand Promise Understand Your Ideal Decision Maker Develop a Step-by-Step Framework Commercialising Your FrameworkFamous Examples and Case Studies of commercialised signature frameworks Common Pitfalls to avoid ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

In today's rapidly evolving business landscape, the rules have changed. What used to be 'good enough' no longer cuts it. Customers demand more, talent is scarce, costs are rising, and competition is fierce. To survive, businesses must adapt and innovate like never before. Digital transformation is no longer a buzzword—it's a necessity. But with countless options and overwhelming technology choices, where do you start? Even if you find the right tech solution, there's another challenge: getting your team on board. Shockingly, over 70% of digital transformation projects fail due to a lack of team buy-in. Today, we're joined by the experts at Staxd, who specialise in holistic digital transformation. They'll show us how to future-proof your business by embracing change, leveraging technology, and ensuring team-wide commitment. Connect with Andrew Economopoulos: https://www.staxd.com.au ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

AI is here and it's here to stay. If you listen to this episode in real time, it's pretty much the 1st anniversary when ChatGPT was released to the public and AI tools have become mainstream. In this AI-dominated landscape, personal branding takes on a whole new level of significance. It's the distinguishing factor that sets you apart from the algorithms and ensures your unique value is recognised and appreciated. The question is - how do we go about building a personal brand in the age of AI? This is what I discuss in this episode. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Self-promotion is often associated with bragging or arrogance. However, being able to talk about yourself in a clear, concise, and, of course, confident manner is often what sets you apart and gets you chosen over someone else. Can it feel icky to put yourself in the spotlight? Absolutely. But it doesn't have to. I always say: skills to succeed in the 21st century are equal - technical skills as well as the ability to brand, market and see yourself. And this is exactly what we want to show you in this week's episode where we dive deep into the aspects of self-promotion, exploring how to communicate your achievements, skills, and goals without feeling icky or inauthentic. We're joined by someone who I've known for nearly 10 years when we were both working at the same agency. Eleni Dracakis is this week's guest - she is a business psychologist and works with companies and leaders reach their fullest potential. Since we met initially ventured into the world of entrepreneurship, so self-promotion is a key element in staying in business. However, we are not only covering what it takes to use self-promotion the right way to gain new clients but also how to do it the right way in the corporate world, whether it be to secure that next promotion, gain buy-in for your projects, or simply make your mark in a competitive environment. Eleni shares her invaluable and very tactical insights and experiences in balancing the fine art of self-promotion, both as an entrepreneur and in the corporate world. Connect with Eleni: https://elenidracakis.co ____________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Join the FINAL Live Intake for the Trusted Authority Group Coaching Program (starts: 2nd Nov 2023) _________ The increase in clients who want to change gears and reposition themselves, whether by stepping out of their industry or profession and starting a completely new chapter or by rethinking how they can leverage their background and repackage it to deliver it in a different way (often from contributor to consultant), has never been higher. In a recent LinkedIn Live that I did with Veronica Llorca-Smith, we discussed the reasons, and this conversation was also the catalyst for this episode because there are quite a number of reasons why this topic is relevant now. And since you may be in the same boat and not sure what's better for you - to reposition yourself in the market or rebrand, here is your guide for the 'how-to.' I discuss: the difference between rebranding and repositioning the reasons and motivations for both how to navigate the change successful examples for some inspiration ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session

If you've ever woken up and already being tired, took forever to complete a simple task or have all the grand plans but feel like you've got nothing left in the tank to actually embark on this journey - then chances are - your energy levels are off and it's time to calibrate them back so you can not only perform at your highest level but do it in a consistent way. As a high performer, constantly striving for more, may it be ticking more to do's off the list, growing the business or gaining more status is our second nature an yet- it can also run us into the ground if we don't know how to refill our cups and priorities our health. Today we're joined by Tanessa Shears who is a holistic health consultant with a background as a Kinesiologist, Certified Sleep Science Coach, fitness trainer and nutrition coach. She now helps entrepreneurs doubling their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols. She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years. Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success. You will love this conversation because Tanessa shares incredibly practical strategies, tips and tactics on health management and she dropped the magical world ROI becoming your best friend to track your progress and use data to make decisions. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Join the FINAL LIVE Group Coaching Intake to the Trusted Authority Program (Start 2nd Nov 2023) Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

This episode is a continuation of a conversation I reecently had to JR Lowry where we went down memory lane of my career/ biz journey and discuss how not only roles have changed but the way we provide value in this digital-first world of work. We talk about how we have to rethink our skill sets and future-proof ourselves by evolving and embracing emerging technology. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn 5.) Join the upcoming LIVE Trusted Authority - Group Coaching Intake(start: 2nd Nov 2023)

No matter the industry or profession you're in right now, the skills that have gotten you to where you are may not necessarily propel you further. Technology, especially AI, is disrupting and reshaping nearly every profession and industry at an unprecedented pace. So, what can you do to future-proof yourself while staying true to your core strengths and values? How can you ensure you remain relevant and thrive in this rapidly evolving world of work? In this episode, we have a special guest, Jane Kim, a translator by trade who recognised early on how profoundly AI would impact her profession. Rather than just accepting it for what it is, she has paved her own unique path in the world of language and communication, leveraging emerging technology into her work. Jane Kim has not only adapted to the changing landscape but is also teaching other translators how to evolve with the times and future-proof themselves. She also emphasises the importance of building a personal brand in this often "behind-the-scenes" profession. This conversation is a mini-masterclass with tactical tips and tools to help you not only future-proof your career but also setting new standards in your industry by paving the way. We cover: the evolution of the translation industry and pattern of changes to look for in your profession so you can get ahead the shift of skills needed to stay relevant in this digital-first world how to tackle the fear of change and make a conscious the mindset and identity shift tangible strategies and tactics how you can become the Trusted Authority, the Go-To in your field, taking advantage of the changes ... and a whole lot more! Jane Kim is an author, AI enthusiast, futurist and translator who explores the future of translation by leveraging emerging technology and educates others along the way. Connect with Jane on YouTube: / @janekim_author _____________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority: https://www.impaccct.com/freebies 2.) Enrol on the FINAL Live Intake to the Group Coaching Program - Trusted Authoirty (Start: 2nd Nov 2023): https://impaccct.kartra.com/page/TA-enrolment-2023 3.) Book your complimentary 20min Strategy Session: https://calendly.com/petra_zink/strategy Check out all show notes and further resources over at https://www.impaccct.com

Over the last few weeks the focus has been on pivoting, reinventing and shifting gears and that's been for a reason because I'm in the midst of my 4th pivot and only slowly getting a clearer picture as to what it is. So I wanted to set the scene, start the conversion and taking a leave out of my own book and work out loud. Now I haven't quite worked out as loud as I would usually do it myself, simply because I still tried to figure things out and get clearer with my own words and set ups etc myself Now I'm excited to share that, especially the last couple of weeks, have given me a lot of clarity because I spoke to my mentors, gathered feedback and also made it public in front of selected groups, like a business community that I joined last year and became now an alumni so the alumni lunch actually was the first time I said out loud what i was thinking and the support and offer to help that I got in form of introductions, things to look out for etc have been beyond amazing. And since it has been a while since I did a BTS episode and also shared a bit about my journey and how i personally and professionally prepare for what's ahead, I thought it'd be the perfect opportunity to bring an interview that I recently had with the fabulous JR Lowry for his podcast show called the Career Sessions, Career Lessons. It's a long interview so it's a 2 part episode. Shameless plug- make sure to subscribe to the show if you haven't done so yet to not miss part 2 of this interview but also the amazing other shows that are in the pipeline. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Did you know that the level of trust is directly correlated with your profitability, especially when you're in a serviced based profession? And: it's now meaurable and trackable. This week's episode will give you mindblowing insights from a research this week's guest conducted as part of her MBA studies and trust me when I say: you want to take notes because trust is becoming the competitive advantage [in pretty much every industry and profession]. Why? Because whilst everyone is still talking about us being in the knowledge economy, what I'm already excited about is the next iteration thanks to the rise of AI, deep fakes and their likes - the trust economy. In the end, whether we engage someone or not - may it be a person, a company or brand comes down to how much we trust. But it doesn't stop there - trust also impacts the profitability and likelihood of being sued and prosecuted. However, it has been hard to proof and make it measurable - until now because today's guest has done ground breaking work as part of her MBA program where she researched trust in professional services, in particular for lauders. Michelle Hughes is this week's guest and for those who haven't had the pleasure to connect with her yet, do yourself a favour and reach out to her. Not only is she an accomplished Executive Leader, with a decade of expertise in steering growth, innovation, team development, process efficiency, client experience, and quality behind her but she has also held the pivotal position of Chief Marketing Officer at McCarthy Durie Lawyers, where she orchestrated firm revenue, spearheaded innovation, and ensured rigorous compliance. Her track record is punctuated by the successful implementation of automated customer feedback systems, with new development on AI and CRM integrations, and the achievement of substantial revenue growth milestones. This conversation delivers the goods and you may want to listen it a couple of times as Michelle's findings are beyond fascinating and a good wake up call for professional services to prepare for this next trust economy. Connect with Michelle on LinkedIn ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Leaders realise the importance and value of turning their employees into brand ambassadors and elevate the company brand through personal brands. However, a common concern that comes up is the worry pretty much every company addresses with me: that their staff's LinkedIn profiles were attracting recruiters and their talents are getting poached left, right and center. First things first- It's a very common challenge that many businesses face but doesn't have to be when done right. In this episode, I share the 3 distinct levels to your organisation's LinkedIn strategy and how everyone's role should be reflected online to get to the desired goals: Level 1: External-Facing Force - Your sales and business development champs. They're the ones who connect your products and services with the customer. Think business-to-business as well as individual sales professionals whose role is to get new customers on board and would be the one who're attending client meetings, pitches and delivering presentations. Their main audience are - you guessed it - decision makers in company's your organisation is targeting and they want to see everything but statements like 'exceeded sales targets in 2023 by xx%' and therelike. Noone wants to be part of another trophy or become a statistic so we need to focus on the experience those people would have, what makes your sales and BD force different to work with and also - what makes this particular person unique? This is where hobbies can come in but also personal stories and achievements like climbing Mt Everest or selling lemonade from the age of 8 years etc. This is where you can be intentional with the story you choose that supports the individual's position in the organisation Level 2: People Leaders, Managers and the Executive Powerhouse - Whilst the main audience for your external facing team is future clients and customers, the role that people leaders and managers play on LinkedIn is to not only be a brand ambassador for the products or services the company offers but also to attract and recruit the best talents. Especially the younger generations of talents are looking to work for leaders who they can learn from who they look up to and who they aspire to be and be associated with. In terms of content - it should be a mix between educational content for the products/services but also a 'behind the scenes' - how meetings are conducted at the organisation, how values are lived as a team, how individuals are getting rewarded and recognised for their contribution etc. People at this level are also responsible to create and nurture industry partnerships and adding credibility to the organisation as decision-makers still check who's ultimately responsible. In the end, we simply want to translate the role we play in our day-to-day online because as a leader and manager, your role is to get the best out of people and by focusing on the individuals, may it be through internal recognitions, promotions, pay rises and there likes, we want to do the same online. Having said that- there is a function on LinkedIn which I don't recommend - not only because I absolutely hate it but also because I've never seen anyone nailing it or getting much traction. It's the 'recognise co-worker' sticker which is so generic and couldn't be further away from a personalised recognition. It may be just me and you've had a different experience. In this case, send me a DM and let me know what and why it worked because I always love to be proven wrong. Level 3: The CEO- A CEO's profile is incredibly important and has multiple functions: From adding credibility to potential customers and clients to attracting the best talents to contributing insights to the wider industry as well as sharing the company's vision (which in return attracts potential customers, clients and talents) rather than just sharing current projects and updates, being the one who introduces new projects which also helps to build goodwill with an audience when you take them on the journey, explain the rationale behind the decisions and the impact it will have or not have. It's basically risk mitigation and crisis management before it happens and I work with a lot of emerging and advanced tech leaders especially in the AI, crypto and NFT space who are or will be facing push back for one or many reasons. This brings me to the last point - content and communications strategy. Optimsing your LinkedIn profile is one thing but driving traffic to it through content to increase your reach is another. However, reach isn't everything. But relevance is and this is where cut through content comes in. If your posts starts with 'really excited to be here at conference xx' - or 'great opportunity to join the team' - stop right there. These bland posts haven't worked since the early 2000's so don't waste your time and energy on them. Add some flair and flavour by explaining the backstory, sharing a behind the scenes photo of the team, celebrating your teams or

Building a personal branded presence or personal branded business doesn't mean you have to do it alone and you definitely don't have to do it all. Truth told- I've had support for many years across various aspects, from designing content to setting up systems, automating workflows, building sales funnels, … you name it, I probably had help and today I'm very excited to bring on the powerhouse who's making this magic happen - Lyra Almoite is joining us in this episode. Whilst her official role is an OBM (online business manager which we talk about in the episode what that even is), I'd consider her more of a team member and part of the furniture because not only do I trust her and her team 100% but her leadership skills are next level [and she is definitely someone we all can learn from]. I point out a couple of profound things she said in the conversation when it comes to building a team, scaling your impact and getting results that go above and beyond the job description - so whether you're in a corporate leadership role or you're building your own team, you will get a lot out of this conversation. Connect with Lyra on Instagram: https://www.instagram.com/thehomebasedworker/ Check out Lyra's website: http://thehomebasedworker.com/work-with-us/ ____________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Where to focus first - your personal brand or your business brand, especially when it comes to monetising your IP? What's the difference between your executive brand and leadership brand? And how can you best build an ecosystem of all of the above to create ripple effects from one to the other? This and a lot more is what we cover in this episode. Personal Brand: This is all about who you are as an individual – your values, beliefs, strengths, and the unique qualities that make you stand out. It's the perception people have of you as a person and I always say it's the basics, the nitty and gritty and yes- the unsexy part of building your presence because it involves asking [yourself] all the tricky to answer questions, the questions no one else asks you when you grow up like what's important to you, what do you believe in, what should other people remember about you, and so forth. But when we have this aspect sorted, the rest - aka the marketing of your point of difference is the easy part. Leadership Brand: Still starts with your personal brand as you aren't [and shouldn't] be 2 different personas in your professional and your personal life but since your responsibilities are different and the type of people you're with are different, your own behaviour needs to be different. However, the actions you take still need to be in alignment with your personal brand as otherwise, you will burn out if you always try to push uphill [meaning: you're always trying to be someone you're not or lobby for something you don't believe in]. You can do it but a) only for so long and b) people can sense it when you don't fully stand behind your actions. So your leadership brand is all about how you lead, inspire, and influence others to get to a certain outcome. Executive Brand: executive branding goes beyond the tactical, day-to-day aspect of leadership and role/ organisation. It's more focused on you establishing yourself as a strategic leader through your content, building a community, showing up online or at events etc. Company Brand: Finally, the company brand is the public face of your organisation or the organisation you work for – its values, products, services, and reputation in the market. This is the sum of people work in an organisation, making up the culture that has then a certain reputation. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

There are 2 ways how you can monetise your personal brand - either through building a community and giving other people access to it aka leveraging the exposure of brands to an audience that you've grown and nurtured and either doing bonded deals or affiliate marketing. Or: and this is what I'm passionate about: systemising, packaging and monetise your IP by building a portfolio of income streams, all based on the results you can get through your signature framework, process or method. Now if camp 2 interests you because you're at a point in your career where sharing your wisdom is becoming a priority and/or you want to scale your service based business through different formats how people can work with you, today's episode is for you! We're joined by Matthew Mason who is the founder of MavenZeal which started out as Superb Learning but shifted since 2021 to focus more on the heart work. Matthew is now partnering with coaches and consultants thought leaders and authors to help them develop courses and/or turn their IP from books into online programs. In this episode we cover: Why systemising your IP is especially in todays' and tomorrow's world of information so important How to get started with packaging your IP The do's and don's when I comes to systemising and packaging your IP into a program that offers a transformation (not just a transaction) Tips, tricks and tools to make your content impact and effective ... and a whole lot more ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

In this day and age, most first interactions happen online and it's not just the presence of the bad but also the absence of the good that forms the perception we have about others, meaning: if we can't find someone or their profiles are outdated, we immediately form an option about this person and draw conclusions along the line that they are not up to date or their skills are not up to date and so forth. And whilst there is so much conversation and controversial discussion around whether social media is good or bad, a waste of time, truth told: it can be an extremely effective tool (if used correctly) to build your presence proactively, to take control over the narrative and with that, the perception people have about you which then shaped the types of opportunities that come to you (or not). I've experienced that many times over - mainly through LinkedIn these days but I also had big successes for my coaching business early on, being proactive in Facebook groups. Lots has changed since then … clearly but the question is - how do you use social media, more specifically LinkedIn to your advantage, to build your brand and business without being overwhelmed and spending hours on the platform? This is exactly what this episode is all about. It is a recording from a workshop that I recently hosted and as it was a paid workshop, it's not the full recording but you will still get a good understanding and hopefully some very tactical tips tricks and tools how you can make Linkedin work for you! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

I've you've been wondering how to build your personal brand and presence online through content but either not sure how to get started, worried about negative comments or not sure how to manage restrictions from your company doing so - this interview is for you! Mitch King is joining us in this week's episode to share his journey and experience creating content on LinkedIn, some of his learnings when it comes to creating content that actually moves the needle and also practical tips how you can navigate the balance between building your company/ employer brand and your personal brand. In this episode, we cover: some of the not-so common reasons why building your presence and social footprint is a good idea what works at the moment when it comes to content creatin and cutting through the noise practical tips and tactics how to get started creating content a work-around technique if your company isn't supporting your ambition to build your personal brand online how to stand out to a recruiter ... and a whole lot more ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

This is part 2/2 of a mini-series on career reinvention and redeign. In part 1 (epi 106), we discussed the 5 most common reasons that justify a career change or pivot. If you haven't listened yet, I'd highly recommend to do so because everyone gets in a funk, everyone gets annoyed sooner or later with their team members, their bosses, their projects and tasks. That doesn't mean it's time to hand in the resignation and storm off. As we know, any type of changes are hard and come with a ton of challenges so you want to be sure you do it for the right reason. Once you know though that it is time for a change, it comes down to being strategic about it and also intentional with the steps you take as in the end, a job search or business repositioning is a massive undertaking and time- and energy consuming. This episode gets granular with the tactics on how to transition into your next chapter: Take a step back and get clear on your unique value proposition. Assess your skills and strengths Match market with your value proposition Experiment and gain experience Strategic Networking Align offline with online branding Working out loud ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Leadership has changed over time and continues to evolve as we're seeing so many shifts and changes in the economy and world of work. However, most of us still think of leaders are those loud, extraverted and very confident, charismatic people. Until today because this week's interview and insights will show you that there is power in being quiet. Megumi Miki is joining us to share some of her insights and findings of her research of and work with executive leaders and teams where she challenges the status quo in leadership to unlock the hidden talent and collective potential. Megumi Miki is an author, speaker and consultant in leadership, culture and diversity and inclusion, with a background in strategy, economics and finance. She has supported a diverse range of clients, including government agencies, non-profits, and multinational corporations and speaking at a range of conferences. Megumi challenges the status quo in leadership to unlock the hidden talent and collective potential. She is best known for her book "Quietly Powerful: How Your Quiet Nature is Your Hidden Leadership Strength," which challenges conventional assumptions about what it takes to be a successful leader. The book received the Australian Career Book Award for 2020 from RSA Oceania and Best Leadership Book of 2020 from the Australian Business Book Awards. Drawing on her personal experiences and working with leaders from diverse backgrounds and industries, Megumi offers a fresh perspective on the qualities that enable quiet individuals to be effective and impactful leaders. In addition, Megumi advocates for a more expanded and diverse approach to leadership that values quieter, understated approaches – whether you are naturally quiet or not. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Whether you're already in the midst of pivoting your career and/or business, you consider a change but not quite sure in which direction or you know exactly what your next chapter should look like but when it comes to actually making the transition ... different story - this 2-part series is for you! In this first part, I explore the 5 most common reasons that justify a change because let's be honest - how often have we thought about throwing the towel because of an annoying colleauge, an unreasonable client or an incredibly demanding boss only to realise that we may have taken things out of perspective? In a nutshell, we discuss these 5 common reasons: Dissatisfaction or lack of fulfillment Changes in personal or professional circumstances Stagnation or lack of growth Market or industry shifts Lack of alignment with long-term goals and/or your personal values ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Trust is an interesting concept. It's invisible, it's intangible and yet, it is THE most important aspect when it comes to human interactions and relationships which are the foundations for everything beyond that. The way how we build, manage and rebuild trust has changed and continues to evolve. So naturally, questions come up, like: What is the future of trust? How will it be reflected in Web4.0? And how to rebuild trust once it's breached? This [and a whole lot more] is the focus of this week's episode where we're joined by Severin de Wit who's been exploring trust since 2020 through his podcast TrustTalks where he discusses the multifaceted nature of trust with an incredible variety of guests. Prior to that, he was an attorney in prominent law firms. In this episode, we dive deep into the importance of trust in our relationships, how it has evolved over time, and practical ways to build and maintain trust, whether on an individual or organizational level. Severin shares valuable insights on different types of trust, from interpersonal to institutional trust. We also uncover the secrets to bridging the gap between academic research and public perception, using relatable language, storytelling metaphors, and analogies that resonate with everyone. Last but not least - we also open pandora's box by discussing the process of rebuilding trust after it has been breached. Severin highlights three crucial elements: a sincere apology, transparency in revealing the cause of the breach, and proactive measures to prevent future mistakes. Real-world examples, including PwC's restoration of trust after the Oscars incident, will provide valuable lessons. Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

How to increase your influence, establish your authority and impact outcomes, also when you don't have the official title to do so? This was the main focus for a virtual keynote I gave recently for the ACMP - the Association of Change Management Professionals in May as some of the biggest challenges for change, project or program managers is to be recognised for their contribution and relevance. And truth told - this is a challenge most of my clients face which is why I wanted to share the recording also with you. Now it's a special episode and the sound quality is a little different but you will get used to it. You won't be able to hear a couple of questions that my MC asked that were asked - big shout out to Leo Lin - but you will hear my answer with a quick recap of the question so you're not missing out on anything. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Whether you're already a seasoned speaker, may it be paid or unpaid and want to take it up a notch to get bigger engagements or more of a regular event or you want to explore the world of professional public speaking further, this episode is a special treat for you as we're covering the marketing assets, systems and processes you need to leverage public speaking to build and boost your personal brand. It's a LinkedIn Like session that Veronica Llorca-Smith and I did a few weeks ago. If you haven't been following me on LinkedIn, you may not know that Veronica and I have been hosting weekly Live's since January and every week, we get more traction by the week so hopefully you will join us at an upcoming event live! Assets, Systems and Processes we discuss: Personal Brand Style Guide Media Kit Speaker Kit Research Tools for upcoming events, podcasts and conferences Outreach Messages Tracker for Outreach Messages ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

The Recession-Proof Executive Recession, high inflation, increasing energy prices, rising interest rates, layoffs and replacement by technology advancements – truth told: there is a lot of uncertainty going on in the market and no matter which profession, industry or even level of seniority you are in – now is the time to get active, and take control over your career and future. As much as the current climate presents unique challenges, it also means there are unique opportunities if we embrace them for what they are. In this episode I share 3 case studies from my curret clients to talk through how we not only future-proof their career but fast-track their progress so you get some ideas and inspiration how you can leverage different coaching programs yourself. Strategy / Case study 1: Create your own Business Case Strategy / Case Study 2: Stepping into Partnership Strategy / Case study 3: Build a Portfolio Career ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Whilst most people associate effective communication skills with what and how things are said, not many consider what hasn't been said / how to listen to understand rather than just to respond. Interesting facts: We spend 55% of our day listening, yet only 2% of people know how to listen.​ We speak at 125 words or minute, we think at 900 words per minute and there's an 11% chance that what we say is what we mean. Deep listening helps you to listen to the other 775 words that are unspoken. We cover: 📈 fascinating facts and figures on how listening [or the lack of it] impacts the bottom line 🛠 practical tips, tricks on tools how we can become better listeners [that you can immediately implement] 👂 the art & science of true and deep listening [and how you can become a better listener to increase your influence and impact] 👥 the different types of listeners and how you can best communicate with them 📝 ... and a whole lot more goodness that you have never heard before [pun intended] Take the Listening Test: https://www.oscartrimboli.com/listeningquiz/ Oscar Trimboli is an author, host of the Apple award-winning podcast Deep Listening and a sought-after keynote speaker. Along with the Deep Listening Ambassador Community, he is on a quest to create 100 million deep listeners in the workplace. Through his work with chairs, boards of directors, and executive teams, Oscar has experienced first-hand the transformational impact leaders can have when they listen beyond words. He believes that when leadership teams focus their attention and listening, they will build organizations that create powerful legacies for the people they serve – today and, more importantly, for future generations. Oscar is a marketing and technology industry veteran working for Microsoft, PeopleSoft, Polycom, and Vodafone. He consults with organizations, including American Express, AstraZeneca, Cisco, Google, HSBC, IAG, Montblanc, PwC, Salesforce, Sanofi, SAP, and Siemens. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Maybe you've already considered working with a coach because you've heard others raving about it, or you have already worked with a coach and wonder which type of coaching is best for your next step in your career. Wherever you are in your journey, this episode is for you, as I give you the lay of the land when it comes to coaching. Yes, there are a lot of cowboys in the industry, and not all types of coaching will get you the results you want. I will also discuss what the different coaching types and engagements look like and where mentoring or masterminds may be better so that you can make the best decision when it comes to your next investment in your personal and professional development. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Have you ever wanted to be a fly on the wall and listen in to what coaches talk about when they get together? Well, today is your lucky day! Because the coaches corner is back! The idea of getting together 3 coaches - who also happen to be very close friends beyond work - came to life early January as the regular catch ups we had over the last nearly 2 years with the 2 incredible ladies, Dr Maike Neuhaus and Leanne Hughes always sparks new ideas, energy and insights for me. Unlucky for me (and lucky for Maike), she's currently travelling the world with her family so our regular in person catch ups between the 3 of us (which happened to be late long and lunches) are on hold for now. Whilst Leanne and I are still catching up regularly for walks & talks and yes, also still for long lunches, I thought of an excuse to arrange regular chat amongst the 3 of us and so the coaches corner was born. The conversations are always full of gold, so it would be selfish to hold back on those conversations 🤓 In this week's conversation, we catch up on the first quarter for 2023 where we reflect on experiences we had in the first 3 months, personally and professionally and based on what we've seen and trends we're closely monitoring, what's ahead and how to prepare for it. Trust me- you will love this episode, wether know one or all of us or you've never been in our world. The energy is always infectious! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

The only constant we have in this more complex world of work we live in is change so staying ahead of the curve, learning and growing your mind-, skill-, and tool set is a non-negotiable. However, especially most recently with so much conversation going on around AI and how technology can already replace certain skill sets, professions and disrupts industries, the question is: where, when and in what should you invest in to maximise your output? This is what this episode is all about as I discuss the different types of investment to make as you progress in your career. In a nutshell, they are: Early stage career (either straight after leaving Uni and/or changing careers entirely): expose yourself to as many different options (projects, tasks, environments, people, industries etc) as possible so you get a holistic understanding of the industry/profession. Attend specialised conferences and events to hone in on your technical skills. Mid-level career: start developing your parallel skill set that focuses on high level strategic thinking, persuasive communication and relationship/ network building. Senior-level career: time to give back by sharing your knowledge through either more traditional opportunities like guest lecturing at Unis but also by creating your own content (paid and unpaid) as well as collaborating with other senior professionals to curate new and advanced knowledge. Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Have you ever heard the term 'educational wellness'? If not - you should because it is the answer to the question what it takes to stay relevant and ahead in this fast-paced and constantly changing world of work. Dr Michael Rosemann joins me for this week's Trusted Authority - The Podcast interview to discuss the future of education, more specifically the future of higher education, to prepare us for the next world of work where we face more changes, complexity and competitiveness. Let's just say: the insights he gained through his research and his translation of them into what that means for the education economy has been nothing short of fascinating. What is the future of education, Dr Michael Rosemann is a true Trusted Authority as he connects both worlds, academia with 'the real world' and in this interview we discuss: 💡 the concept and definition of the current and the new learning economy 💡 what 'educational well-being' is and why we should consider it as guideline for our skill development 💡 the three learning disorders of the current learning economy, and how do they impact learners 💡 the 6 strategic learning principles that impact the effectiveness and relevancy of learning (for education institutions as well as for corporates) 💡 whether building a T- shaped skill set is still the best approach to learn and of course, we address the elephant in the room: 💡is higher formal education still relevant in this fast changing world of work we live in This interview is a must listen! Check out the link to Dr Michael Rosemann's latest book, The New Learning Economy: www.amazon.com/michaelrosemann ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

The higher you climb, the less it comes down to your personal technical skills and hands on capabilities for the role. Building and having relevant capability is the cost of entry but the more influence and responsibilities you have, the more it is about looking and working 2, 3, 5 steps because as a Trusted Authority, your job is to stay up to date with the latest trends and topics for your area of expertise so you can be the translator of what they mean for your decision maker. Committing to life-long learning is essential for maintaining your edge in a highly competitive market. The question is – how do you do it, what skills to focus on to make sure they move the needle to where you want to go, especially when you have enough on your plate already? This is exactly what we discuss in this episode as I share some of the strategies that successful authorities use to focus on developing the right type of skills whilst staying fresh and relevant over time, and all the time. The 5 Skills Authorities Should Focus on Learning Skill 1: Authority Branding Skill 2: Digital Storytelling Skill 3: Content Creation and Curation Skill 4: Lateral Thinking Skill 5: Building a Network and Community Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

If you snooze, you lose! Technology fast-tracks the changes we see and experience in today's and tomorrow's world of work and that impacts businesses, careers and leadership. The question is - where is AI at right now, what changes have we seen already in this short window since it has been made available to the wider public and of course: how to best leverage it to future-proof yourself? This - and a lot more - is exectlay what we discuss in this interview where we are joined by someone who's known for helping leading brands, personalities & businesses raise their voice through podcasting, while positioning their message to stand out in a crowded market place: Ronsley Vaz. However, this is not all. In his most recent venture he went back in time, leveraging his professional background in software engineering and computer science and connect it with the conversation that has dominated the last few month, yes- the power of AI. Since his mission is to help businesses grow he's developed commercial solutions to do exactly that. Ronsley Vaz is joining us this week for one of the most fascinating and most up to date conversations around how AI impacts the world of work, careers and businesses. Who is Ronsley? He is also the founder of the world's first podcast conference in the Southern Hemisphere - we are podcast and, executive producer and host of the show Should I Start a Podcast. Along with his first podcast, the mega-successful Bond Appetit, Ronsley has been downloaded more than 5 million times across 133 countries. His TEDx Talk which was made a TED talk in 2020, "The Perfect Recipe for a Deep Conversation", touches on his passion of exploring the world through his voice, and the voices of others. __________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Being a Trusted Authority means being able to translate complex and technical information into language that is easy to understand and compelling to your decision makers and requires a deep understanding of a particular subject matter. However, since we live in a world where new tech, ideas and tools pop up every 2 seconds, it also comes down to being able to understand them and being able to connect the dots and communicate what those trends and innovations. The question is – how do you do it, how do you get across a new trend or an innovation quickly and integrate it with your message and area of expertise? This is what I'll discuss in this episode and share 10 practical strategies that help you stay up to date and fast-track your learning: Accelerate Learning With Technology Turn To The Experts Remain Curious Simplify The Subject By Summarising It Tap Into Your Community For Expertise Teach What You Want To Learn Go Vertical In The Topic Engage In All Learning Styles Ask An Expert To Teach You Learn More By Doing More ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

While we all can speak, giving a keynote presentation or facilitate a strategy day or run transformational workshops is a different level of speaking. There is a good reason why keynote speakers have a higher rate than trainers or facilitators who educate on a certain framework or teach a specific methodology. Keynotes and pitches are designed to change minds, to inspire to take actions and to leave the long-lasting impression that triggers referrals, testimonials and of course, the required action you want participants to leave with. For some it might be to buy into a new idea and get funding for it. For others it might be to enrol in a program when a coach or consultant speaks. For others it's the team buy in for the company's vision, so they give their discretionary effort. Whatever your goal, there are a few elements that make speaker remark- and rememberable and if your goal is to become the Go-To, the Trusted Authority in your field, (which I'm assume you're because why would you listen to this otherwise?), then this is what you want to focus on: Learn to control your emotions Confident speakers believe in their message Connect studies with stories ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com