Trusted Authority - The Podcast

Whether you're in a corporate role, you're running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: Part 1: What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your sweet spot (no matter whether you are and maybe even want to stay a corporate employee or you want to establish more income streams to your business without you adding more work for yourself) - LISTEN NOW Part 2: How you can turn your expertise into income / business model / portfolio career (also when you're fulltime employed) - LISTEN HERE Part 3: Visibility tools, techniques and tactics to get you in front of the right audience so you can monetise your expertise Doors are open to the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c/ 4/5/2022! Join before April 17th 2022, and get access to a bonus content creation workshop (on the 19th April). More details here Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Whether you're in a corporate role, you're running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: Part 1: What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your sweet spot (no matter whether you are and maybe even want to stay a corporate employee or you want to establish more income streams to your business without you adding more work for yourself) - LISTEN NOW Part 2: How you can turn your expertise into income / business model / portfolio career (also when you're fulltime employed) Part 3: Visibility tools, techniques and tactics to get you in front of the right audience so you can monetise your expertise Doors are open to the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c/ 4/5/2022! Join before April 17th 2022, and get access to a bonus content creation workshop (on the 19th April). More details here Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Whether you're in a corporate role, you're running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: Part 1: What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your sweet spot (no matter whether you are and maybe even want to stay a corporate employee or you want to establish more income streams to your business without you adding more work for yourself) Part 2: How you can turn your expertise into income / business model / portfolio career (also when you're fulltime employed) Part 3: Visibility tools, techniques and tactics to get you in front of the right audience so you can monetise your expertise Doors are open to the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c/ 4/5/2022! Join before April 17th 2022, and get access to a bonus content creation workshop (on the 19th April). More details here Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

You've landed the defining meeting, you've got an incredible opportunity to pitch or you've been invited to this critical interview and then there it is: the rejection, the objection to your proposal or a statement that throws you. How do you handle those high stakes conversation? What to say when you get a no and What does sales best case practise look like in 2022 and beyond? These and many more questions are what we discuss in today's episode where we are joined by Charles Hsuan. About Charles Hsuan Charles Hsuan from Flying Kite is a StorySelling Coach for business owners & sales professionals, he works with growing businesses with a strong culture of learning. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

In this 2-part training that I recently ran for a private mastermind, I give you a behind the scenes look into my tries & tested content strategy that you can steal, after I share some of the trends and latest features on LinkedIn (+ how to maximise them). Part 1: The Role Content Plays When Building Your Authority Status, Types Of Content That Converts, Trends, News + Latest Features on LinkedIn - listen here Part 2: 3x3 Preparation + Publishing Framework, 3-Steps Content creation method Join me in my monthly content creation workshops where you get not only the strategy for the month ahead but also 20+ ready to copy & paste captions, the latest trends on LinkedIn and personalised feedback on your content strategy. Doors are open to the Trusted Authority Roadmap _____________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session r.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

In this knowledge economy we live in, the only way you can demonstrate your authority and get recognised for your message (problem you solve) is through creating content, especially on LinkedIn. However, the biggest struggle most of my clients face is not knowing what to post and even if, how to create content that doesn't take hours. In this 2-part training that I recently ran for a private mastermind, I give you a behind the scenes look into my tries & tested content strategy that you can steal, after I share some of the trends and latest features on LinkedIn (+ how to maximise them). Part 1: The Role Content Plays When Building Your Authority Status, Types Of Content That Converts, Trends, News + Latest Features on LinkedIn Part 2: 3x3 Preparation + Publishing Framework, 3-Steps Content creation method Join me in my monthly content creation workshops where you get not only the strategy for the month ahead but also 20+ ready to copy & paste captions, the latest trends on LinkedIn and personalised feedback on your content strategy. Doors are open to the Trusted Authority Roadmap _____________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

What does data storytelling and PB have in common you may wonder? Well- short answer: A LOT. And in this interview you'll learn how you can create visibility for yourself using data the right way, how to leverage data to start and join conversations that you otherwise wouldn't have been part of and how it might fast-track your career journey to a leadership role. We are joined by Kate Norris who I've known for years and call a dear friend. Her insights on all this data visualisation and data storytelling. Workshop with Kate as guest facilitator (17th May 2022 - recording available): www.content-creation.club ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Especially introverts enjoy being on their own and blending in. However, they also run the risk when being out of sight being out of mind. Here are 12 tips how you can stand out as introvert in this extraverted world. ________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

We live in a busy and noisy world with shorter attentions spans and more competition than ever before. The only way to void blending in the sea of sameness is through working on being cut-through with your communication. So how do you do it? There are 3 main ingredients that are required to get your message across, no matter if that's in a meeting, in an email, through a social media post, in a conversation or through an actual presentation are: Clarity Brevity Empathy Today we're joined by someone who combines the worlds of art, communication and creativity to develop highly engaging and compelling visuals. Jade Goudling is an artist, communicator and creative. The collision of the 3 words has developed into a small business (Comms Nerd) and she now runs creative workshops, helping consultants and businesses share their messages visually and providing a professional and creative approach to consulting in comms and marketing. Jade has over 17 years experience in marketing, communications and graphic design, while also maintaining a regular fine art practice. She gets excited at the chance to impart creativity and inspiration and encourages others in their own exploration of expression. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Whether you want to level up your comms skills because you realise that your message doesn't cut through, online and/or offline or you want to increase your influence and with that, impact you can make on your team, department, organisation or industry, no matter your title, then this episode is for you as I share with you the one trait that sets apart technical experts from trusted authorities in their communication. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

In this epiosde, we're looking at some job market insights and employment trends as the one thing we can all agree on is that we're not going backwards anymore, the 'old normal' is a thing of the past and we have entered the next world of work. To shed some light on gut feelings and personal opinions, we are joined by Mitch Evans who is national enterprise lead & old state lead at SEEK. Mitch shares some data from their latest research looking at the candidate sentiment, he also talks about the great resignation and that it's been more a great realisation and of course, what those trends and changes mean for a talent and employee perspective. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com If there's one take out from this conversation than it's this: be pro-active. Don't wait for your employer or leader to tell you what's next. Identify your interests, be and stay curious, focus on complex problem solving and make connection with your work, your team, your clients a priority.

At some stage, you'll experience the (very common) challenge to decide what you want to be known for. It might be because of a major life change, an experience that gave you a new perspective, a shift of interests or simply growing out of your tried and tested environment. The questions that come up with that are: How to decide what you want to be known for? What if you make the 'wrong' decision? And how can you find out whether you're on the right track? This is the topics for this episode. The 7 steps I discuss are: Optimise for interest; not a career If money doesn't matter … Broaden your horizon Taking action vs thinking Know what you don't want Flip the script Get new perspectives _____________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session

As we enter the next world of work, with more complexity and ambiguity, exceptional leadership is key. However, that's easier said than done especially when you're in the trenches. Good news is that there is a blueprint how you can become a better leader and today's guest shares with us a no bullshit roadmap to success: Martin G. Moore, also known as Marty Moore is a leadership performance expert, author, and podcaster. His book, No Bullsh!t Leadership, is a Wall Street Journal bestseller, and his podcast of the same name has achieved almost 2 millions downloads, with listeners in over 100 countries. In this conversation we discuss: where his drive for his no BS approach comes from when you know that leadership is effective skills required for leaders to thrive in this highly ambiguous and complex world of work - ways to attract and retain talents trolls, negative comments and difficult conversions the 7 pillars of leadership transitioning from corporate executive to entrepreneur the role Personal Branding plays as leader Your Brand. Your Future. has been voted as Nr14 in the Top 25 Personal Branding Podcasts by Feedspot 🎉 THANK YOU! ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Personal Brands are built on truth, not on trends. However, the way how you go about it. leveraging different tactics, tools and and tricks change over time thanks to technology and the way we act and interact. In today's episode, you'll learn 9 trends to pay attention to in 2022 if building and monetising your Personal Brand is a priority for you this year. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session Check out all show notes and further resources over at https://www.impaccct.com Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session

Whether you want to move up in your career, increase your influence – also without the title or motivate others, it comes down to impactful communication. Today we're joined by a Global Speaker Coach, TEDx Coach / Storytelling for Sales / Worldwide Events MC / Virtual Speaking Specialist – Peter Hopwood. Some of the highlights we cover are: What cut through communication is (he mentions 2 particular traits to focus in) How to gain and keep attention from listeners, online and offline The power of storytelling and how everyone can cultivate this skill set Your voice as competitive advantage – … and a lot more Your Brand. Your Future. has been voted as Nr14 in the Top 25 Personal Branding Podcasts by Feedspot 🎉 THANK YOU ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Do you know the enemy of great? No, it's not miserable. It's safe. True story; we prefer safety over happiness which is why so many people stay stuck where they are: staying in the role that pays ok and that's 'not too bad', sticking out a relationship that should have been ended years ago or spending time with people they have outgrown long-time ago but putting yourself out there, experiencing new situations, trialling new things is daunting. What if it doesn't work? What if I get negative comments on my posts? What if my business flops? In this episode, I go through some steps you can take to make big things happen in 2022 and overcome the feeling of overwhelm. TAKE ACTION TAKE A NEW PERSPECTIVE CONSISTENCY BEATS INTELLECT REALISTIC EXPECTATIONS COMMIT TO THE LONG GAME ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session Check out all show notes and further resources over at https://www.impaccct.com

Whether you're still on holidays or you're already back into swings - today's episode will give you an extra bit of inspiration, motivation and gentle kick in your backside if you're serious about building and monetising your Personal Brand in 2022. We are joined by someone who I've been following and learning from for quite some time, someone who sets trends before they are a thing and someone who consistently raises the bar when it comes to content, community building and commercialising his own Personal Brand: Phil Pallen. Phil is a branding strategist, speaker and full-time traveller. I'd add he's also an incredible storyteller (if you aren't following him yet on instagram, do yourself a favour because his stories and posts are to of this world). Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. He is a digital nomad and globetrotter whilst running his business that includes delivering speeches on five different continents so far. He also frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail Phil is the genius behind some of the biggest but also growing Personal Brands, those who want to build their online presence and a business around them This guy is speaking my language and I'm excited to share this jam-packed interview with you. Why building your Personal Brand needs to be a priority in 2022 [+ 3 steps to do so] Personal Branding Trends for 2022 Biggest Mistakes to avoid when building & monetising your Personal Brand Branding: DYI vs Done for you How to create content that cuts through and gets traction ... and a whole lot more! RESOURCES MENTIONED: Phil Pallen's website: https://philpallen.co Follow Phil on Instagram: https://www.instagram.com/philpallen/ Grab Phil's Freebies: https://philpallen.co/freebies ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session Check out all show notes and further resources over at https://www.impaccct.com

Final chance to enrol to the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off at the end of January 2022 and enrolment closes 12th Jan. More details over at: https://www.trusted-authority.co ----------------- Everyone knows the importance of doing the right things to get the results you want. And yes, there is a LOT that goes into becoming the Trusted Authority in your industry. However, as much as doing the right things matter, it also comes down to doing them in the right order and at the right time. This episodes gives you the timeline of when you should focus your resources (time, energy + money) on what type of activities and take out the overwhelm and shiny object syndrome. It's too easy to focus on activities that seem important (because they keep you busy, highly likely you also enjoy doing them) rather than getting those *actual* important activities done (you know – the ones that put you outside your comfort zone and get you to the next level?). I'm sharing the 3 stages of building, marketing and monetising your Personal Brand: CLARIFY your competitive advantage and your powerful positioning COMMUNICATE clearly and consistently your value, online & offline COMMERCIALISE your value proposition leveraging your credentials + characteristics __________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session Check out all show notes and further resources over at https://www.impaccct.com

You can only connect the dots looking backwards... this is exactly what I do in this episode and share my behind-the-scenes month by month. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session Check out all show notes and further resources over at https://www.impaccct.com

Doors are open to the Trusted Authority program 🎉, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in January 2022! Final Day to join: 20/12/2021. More details here Trusted Authority: My book is out! Grab your copy on Amazon! _______________ The world of work is changing rapidly which means that the way how we approach career development and progression needs to adopt also. In this episode, I share with you the 3 big shifts to make to future-proof your career: SHIFT 1: BEYOND CREDENTIALS + JOB DESCRIPTIONS SHIFT 2: CUT THROUGH COMMUNICATION SKILLS SHIFT 3: COLLABORATION & CONNECTIONS OVER COMPETITION Handy Links & Resources: Epi 23: Interview with Dr Nadya Zhexembayeva Doors are open to the Trusted Authority until 20th Dec 2021 Join the final FREE Office Hour (21st December) Book 'Trusted Authority' is available on Amazon

Doors are open to the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in January 2022! Join before Dec 14 2021 and get access to a bonus content creation workshop (on the 14th Dec). More details here ------------ Today we are joined by someone who's made it her mission to help companies and their leaders to not survive the chaos but thrive during chaos (and all the changes it's calling you to do) Dr. Nadya Zhexembayeva. She is a researcher, consultant, TedX speaker, author and hands down, now of the most amazing human beings I've come across. She is also known as the "The Reinvention Guru", and has worked with brands including Coca-Cola, IDM, CISCO, L'Oréal, Danone and many more to help them reinvent their products, leadership practices and business models to meet new market demands and prepare for incoming disruptions. In this episode, we talk about The definition of reinvention Some mind-blowing statistics and insights from her research Why we resist to change (and what to do about it) Ways to reinvent yourself also when you work in highly regulated environments Tools to use to stay relevant What the Titanic syndrome is (and how to spot it) Trust me when I say: you're in for a treat so make sure to also check out her website https://chiefreinventionofficer.com and grab the free downloads that are a ton of value.

READY TO BECOME A TRUSTED AUTHORITY IN YOUR FIELD? DOORS ARE OPEN🎉 CHECK OUT THE DETAILS HERE Want to learn how to become the Go-To in your field? Not by title but through trust? If so, you've come to the right place because over the next 3 episodes, I share with you the Trusted Authority formula. PART 1: CAPABILITY PART 2: CREDIBILITY PART 3: VISIBILITY In this 3-part mini-training, I break down step-by-step what you need to do to become the Go-To in your field (and also share why the old ways of career progression don't work anymore). Make sure you subscribe to the show Connect with me on LinkedIn

READY TO BECOME A TRUSTED AUTHORITY IN YOUR FIELD? DOORS ARE OPEN🎉 CHECK OUT THE DETAILS HERE Want to learn how to become the Go-To in your field? Not by title but through trust? If so, you've come to the right place because over the next 3 episodes, I share with you the Trusted Authority formula. PART 1: CAPABILITY PART 2: CREDIBILITY PART 3: VISIBILITY In this 3-part mini-training, I break down step-by-step what you need to do to become the Go-To in your field (and also share why the old ways of career progression don't work anymore). Make sure you subscribe to the show Connect with me on LinkedIn

READY TO BECOME A TRUSTED AUTHORITY IN YOUR FIELD? DOORS ARE OPEN🎉 CHECK OUT THE DETAILS HERE: http://trusted-authority.co Want to learn how to become the Go-To in your field? Not by title but through trust? If so, you've come to the right place because over the next 3 episodes, I share with you the Trusted Authority formula. PART 1: CAPABILITY PART 2: CREDIBILITY PART 3: VISIBILITY In this 3-part mini-training, I break down step-by-step what you need to do to become the Go-To in your field (and also share why the old ways of career progression don't work anymore). Make sure you subscribe to the show Connect with me on LinkedIn

FREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register here Want to learn more about becoming a Trusted Authority in your field yourself? Join the waitlist for the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in January 2022! ------ Click here for the full show notes One of the aspects of becoming a Trusted Authority is social proof, meaning: who else vouches for you and of course- visibility: if you can't be seen you can't be considered. If you want to progress in your career, it comes down to being a life-long learner, building a strong Personal Brand and a high net worth network. This is the exact framework Andy Storch shares in his new book 'Own your career, own your life'. Andy is a Consultant, Coach, Speaker and the Author of the book 'Own your career, own your life. He is the host of two podcasts including The Talent Development Hot Seat and the Own Your Career Own Your Life Podcast and he shared in this interview that he is working on a new podcast called my NFT journey. He is also the founder and host of the Talent Development Think Tank conference and community. Most importantly, Andy is a husband, father and friend who is on a mission to get the absolute most out of life and inspire others to do the same. And this is exactly what he did in this interview where we talk about: The importance of having the right mindset if you're serious about career progression How to become a super connectors and also be more like-able His approach to getting in touch with highly influential people Quick and easy ways to build your profile and presence online, also without creating original content And a whole lot more. Connect with Andy Storch on Linkedin Connect with Petra Zink on LinkedIn

FREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register here ------ If you want to achieve anything, you need to be able to influence, also without the title. That requires trust which comes from clarity in your message, consistency in your presence and performance and continuous engagement with your audience. Want to learn more about becoming a Trusted Authority in your field yourself? Join the waitlist for the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in January 2022! ------- FREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register hereIn this episode, we are joined by Neal Schaffer, author of 4 books, including his latest being 'The Age of Influence' that redefines both influencer marketing as well as how businesses should be approaching social media. Besides, Neal is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. Check out Neal's Maximize Your Social Influence podcast for marketing inspiration. In this episode, we cover: who is an influencer (+ most common misunderstandings) what it takes to become the trusted influencer in your space how to get started with content creation to build trust best practise on how to deal with negative comments on social media why tapping into (micro)influencers is the way to cut through the noise Connect with Petra Zink on LinkedIn

FREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register here ----- Truth told: in the digital-first world we live in with access to global talent pools, degrees and years of experience have become a commodity. The only way to stand out is by being known as the Trusted Authority - meaning: the Go-To in your field by choice, not by title. This episode is a recording from a recent Deloitte TechTalk where I share with you: The difference between expert and authority (and why it matters ) The role trusts plays in the next world of work How to identify which stage you are in The 3 elements of a Trusted Authority 3 practical steps you can take to build your Authority Brand Download your COMPLIMENTARY Guide: 5 Strategies to go from Expert to Trusted Authority Connect with Petra Zink on LinkedIn Your Brand. Your Future. has been voted as Nr14 in the Top 25 Personal Branding Podcasts by Feedspot 🎉 THANK YOU!

Your Brand. Your Future. has been voted as Nr14 in the Top 25 Personal Branding Podcasts by Feedspot 🎉 THANK YOU! Chances are that you have gone through more changes and transitions in the last 12 months than in most other years before. Covid has forced most of us to rethink the way we work, communicate and live. And to be honest: I think this is only the beginning and we haven't seen the full extend of the permanent changes yet and what they means related to the future of work The one thing that's for sure is this: the only constant is change and being able to navigate through those transitions and recognising the mental stages we have to go through every time we leave something or someone, may it be on our terms or not, is key to thrive in this fast changing world of work. One of the biggest challenges my clients face when they go through my program trusted Authority which is very much an initiated and pro-active change is their limiting beliefs and doubts. There is always this nagging voice that makes us question if we are 'ready and qualified enough for it'. Truth told: it never goes away and when you reach new levels, you also reach new devils. To go through any transition means we are entering something unknown and our brains aren't wired to be happy. They are wired to keep us safe and in the known. However, today's episode will challenge this thinking and acting small approach as we are joined by someone who's experienced a diversity of personal and professional transitions over the course of his life, including multiple international relocations and redirections of career path: Neville Starick In this episode, we cover: what transitions mean (and why it is so important to be able to navigate through them) ways to manage emotions (the right way) how to deal with uncertainty and the unknown what holds us back and keeps us playing small Neville Starick Neville has experienced a diversity of personal and professional transitions over the course of his life, including multiple international relocations and redirections of career path. These life experiences have not only developed a breadth of knowledge and a wide skill-set but has also given him a unique perspective into the process of change, all of which contributes to his therapeutic practice and his support of others personally and professionally. Neville specialises in coming alongside professionals to prepare for and to successfully navigate through significant life change. Connect with Petra Zink on LinkedIn Download your COMPLIMENTARY Guide: 5 Strategies to go from Expert to Trusted Authority

Your Brand. Your Future. has been voted as Nr 14 in the Top 25 Personal Branding Podcasts by FeedSpot 🎉 THANK YOU!! If you have ever considered to monetise your Personal Brand but not sure if it would work for you, where to start and how to grow it into a commercial full-time opportunity, this blog is for you. Leanne Hughes shares how you can get booked out in 90 days, starting from scratch. Leanne Hughes is an international facilitator, trusted advisor and speaker who loves creating unpredictable workshop experiences, that predictably work. She combines her experience in Marketing, her passion for group dynamics, with her education in Psychology, to help leaders dramatically improve their project teams' performance. Based in Brisbane, Australia, Leanne has partnered with organisations all around the world (in-person and virtual) including Australia, Canada, Hong Kong, India, Indonesia, Mongolia, Papua New Guinea and Singapore and believes in a strengths-centred approach to learning and development. She has over 14 years' of experience across a range of industries including mining, government and tourism sectors. She's the host of the First Time Facilitator podcast and was a finalist in the 2018 Australian Learning Impact awards for Learning Professional of the Year. Connect with Leanne Hughes on LinkedIn Visit Leanne's website Connect with Petra Zink on LinkedIn Download your Free Guide + Audio Mini Masterclasses: 5 Strategies To Go From Expert To Authority

Your Brand. Your Future. has been voted as Nr14 in the Top 25 Personal Branding Podcasts by Feedspot What to do when great isn't good enough anymore? When despite all efforts, the odds are against you? How can you still stand out, make an impact and create movement? This and much more is what we discuss with our guest, Mark Schaefer. In this interview we cover: how to spot trends early that are worth pursuing the role influence plays: in marketing, business and social media why authenticity is overrated following your passion isn't the (only) answer to becoming known what makes content BADASS (aka: his formula to follow to make content commercially viable) the future of marketing: why we have to rethink how we market ourselves and businesses Learn more about Mark Schaefer and his work over at his website Businesses Grow Connect with Mark Schaefer on LinkedIn or Instagram Download your COMPLIMENTARY Guide: 5 Strategies to go from Expert to Trusted Authority

Your Brand. Your Future. is voted as Nr 14 show in the Top 25 Personal Branding Podcasts by Feedspot Everyone is talking about the importance of innovation, reinvention and challenging business models that aren't agile to change. However, hardly anyone talks about the 'how to' actually do it. Our guest, Dr Michael Thiemann takes us behind the curtains to discuss the 'how to' behind the what and why. In this interview, Dr Michael Thiemann discussed with Petra Zink: why innovation isn't just for geeks and researchers how to stay on top of trends, the right way tried and tested ways to turn an idea into success the future of businesses and careers More resources and information about Dr Thiemann's expertise: Strategy-Lab Join Petra in one of the upcoming Complimentary Office Hours (every last Tuesday at 9am AEST) to get your burning questions answered on all things Personal Branding, Content, Social Media and Career Development.

Your Brand. Your Future. has been voted as Nr 14 in the Top 25 Personal Branding Podcasts by FeedSpot 🎉 THANK YOU!! In this noisy and more competitive world of work we live in, standing out seems to get harder and harder. However, in this episode, we are challenging this mindset as we are joined by Scott McKain who has developed a framework to not only become distinct but to become iconic - the ultimate level of distinction. Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. Scott's recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction," was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, "Create Distinction: What to Do When 'Great' Isn't Good Enough to Grow Your Business" was named by thirty major newspapers (such as the Miami Herald) as one of the "ten best business books of the year." Scott's expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he's appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the "fifty greatest movies in the history of cinema," directed by the legendary Werner Herzog. With a client list that represents the world's most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the "Sales and Marketing Hall of Fame." After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the "Professional Speakers Hall of Fame." Check out Scott's programs & further content: Project Distinction Distinction Nation Scott's Best-Selling Business Books Connect with Petra Zink on LinkedIn Download your Free Guide + Audio Mini Masterclasses: 5 Strategies To Go From Expert To Authority

You've worked hard to get where you are now: got the degrees, gained experience, earned your stripes. And no matter how more more projects you put your hand up for, how many more responsibilities you take on, how many more difficult cases and clients you manage, it seems your career doesn't progress anymore. There is a reason for it: The missing link is exposure to the right people which comes from being strategic and working ON your career, not just IN your career. In this conversation, Petra Zink and Prina Shah discuss what it takes to get to the next step in your career and activities you can take straight away to be in control over your level of success. Land your first and next board role: Free Masterclass on the 14th Oct with Jon Hottot. Save your spot here Download your Free Guide: Expert to Trusted Authority Connect with Prina Shah on LinkedIn Connect wit Petra Zink on LinkedIn

How do you lead in a more complex, connected and rapidly changing world of work? Short answer: through Trust. Long answer: through rethinking what career success looks like, questioning through what type of leadership role you can make the biggest impact and by challenging the skills needed for the hybrid world of work we enter. This is a keynote a gave at the APIdays Australia, sponsored by Deloitte. Connect with Petra Zink on LinkedIn Download your FREE guide here: From Expert to Trusted Authority

Today's topic is a topic that's been requested a lot. It's also one of the most common reasons why my 1:1 coaching clients work with me: they are ready to take their career to the next level and are eager to join a board of directors. They have the experience and the credibility and are ready to make a bigger impact to work on a more strategic level And whilst they have everything needed on paper, they still miss out on those opportunities. This is where we usually meet because they realise that simply being the best at what they do doesn't make them being the best at landing a board role. So the question is: How do you break through and land your first or your next board role? Today we are joined by Jon Hottot who is Director in Executive Search & Board Recruitment to talk through: - the difference between executive search and board recruitment - what the best time is to join a board - the different types of board roles and engagements - the required marketing assets - the process to land the first and next board role Useful links: Connect with Jon Hottot on LinkedIn Live workshop (lunch & learn, 12th Oct 12pm): Register here Download your free guide: Go from expert to trusted authority

Content, social media captions, packaging and monetising your IP, landing speaking engagements … they are all parts of your Personal Brand strategy and no doubt- they are all very crucial to success But what happens when you have all the bells and whistles, and you still don't see results? You're doing all the 'right things' and still- you feel you're treading water? Whilst I'm a strategist at heart and love all things step by step – for myself and also what I give my clients, simply having the best strategy isn't enough. There is something – much bigger – that goes on behind the strategy that we often overlook or don't treat it with the same priority but can massively impact the results we get (or don't get). So in today's episode, I'm breaking down exactly what that is and also how you can spot and manage it. Download your Free Step-by-Step Guide: Personal Branding for Busy Corporate Professionals Register for an upcoming complimentary and live office hour to get your burning questions answered. Connect with Petra Zink on LinkedIn

Whether you want to step up in your current profession, transition to another career or are juggling multiple projects at the same time, you probably struggle with a common problem: Telling your backstory - not just any story. But a story that does the heavy lifting for you, that connects the dots to help your decision maker understand why you are the best fit for the opportunity, also when you don't have the traditional background for it. Truth told - we all have to pitch ourselves more frequently. It may be because our roles are changing, the industries are getting disrupted or to pursue a side project. We are joined by someone who has made his passion of storytelling his profession: Luke Wheatley He is a passionate creative marketer, and has worked in various marketing roles across the FMCG range category including natural health, entertainment, food and travel. He's got a major in Marketing and Law, and has used his skills across multiple roles with his latest being the Head of Creative and Content for one of the largest travel companies in the world, Flight Centre. Luke is now the Co-Founder of In Three Production where they tell interesting stories in long form and short form. Recent work has had him launch the new brand direction and created their first ever travel series 'The 48 Hour Destination' on network 10 and is now working on bringing the knowledge and passion to life through the WOW series Luke was a finalist in the Best Content Strategy for 2019 and is a board member of the Gold Coast Film Festival and Brisbane International Film Festival. Download your Free Step-by-Step Guide: Personal Branding for Busy Corporate Professionals Register for an upcoming complimentary office hour to ask your burning questions!

The word 'storytelling' is everywhere, and it seems it has blown up over the last few years although it is the oldest form of communication there is. And still- it's one of the biggest challenges people face when they want to build their Personal Brand: telling their story. What to say? Which one to choose? Don't think you have a story? Or you have a story but it's not very interesting? If any of those statements sound familiar, then you've come to the right place because in today's episode I'll share with you the why, the what and of course, the how when it comes to telling your story to build your Personal Brand. ownload the Step-by-Step Guide: Personal Branding for busy Professionals Connect with Petra Zink on LinkedIn Join us at an upcoming office hour and get your burning questions answered. Check dates here

It doesn't matter if you want to stay in your industry and want to establish yourself as the go-to-person or if you want to jump ship and do something new. The only way to cut through the noise and be seen as the only option in your field is by becoming an authority. In this episode, I walk you through the 5 Steps you can take to establish yourself as the Go-To in your profession/ industry; Step 1: Define your niche Step 2: Become visible by the right people by building a presence on relevant platforms Step 3: Create and curate content Step 4: Brand building by association Step 5: Stay a life-long learner Download the Step-by-Step Guide: Personal Branding for busy Professionals Connect with Petra Zink on LinkedIn Join us at an upcoming office hour and get your burning questions answered. Check dates here

The roles of leaders have changed. No longer is it enough to do outstanding work. Being able to communicate it and do so in an effective way, to those who matter is the key to success. We are joined by Marcus Darbyshire who is a CIO Leadership Coach and Advisor, Digital Strategist and Executive Partner. He works with leaders on their positioning and branding, internally and externally. In this conversation, Marcus breaks down the framework he applies when he works with his clients and also shares practical examples how you can implement those steps straight away. Connect with Marcus Darbyshire on LinkedIn Build your Personal Brand (also when you're busy): Download your free, step-by-step guide Join an upcoming (complementary) office hour to ask any burning questions on all things Branding, Marketing and Career Progression.

If you try to compete on titles, degrees and years of experience, you are already a commodity. In this episode, I share with you ways how to differentiate yourself so you can stand out for the right reasons and without having to be loud. Step 1: Map out your background Step 2: Clarify your decision makers Step 3: Do some research and competitor analysis Step 4: Define your unique value and selling proposition Step 5: Develop your content and communications strategy Download your free step-by-step guide: Building your Personal Brand for busy corporate professionals Connect with Petra Zink on LinkedIn

The term branding or more specifically personal branding is used in many ways– rightly and wrongly. Depending on where you're in your own career journey – you may already have built a Personal Brand and reputation around your area of expertise but want to amplify it and make a bigger impact Maybe you're at a stage where you want to change direction and don't want to be known for your past anymore. Maybe you want to fast track your career success but not sure where to start? Should you brand, rebrand, reposition, all of the above or none? Let's find out because this is exactly what this episode is all about! Download your free step-by-step guide: Personal Branding for busy professionals Have any burning questions? Get them answered in an upcoming office hour. Check next availability here. Be social! Let's connect - find Petra Zink over on LinkedIn

Have you ever wondered why some get ahead in their career, although they don't have the experience and expertise that you do? Why do some get invited to speaking engagements although you have so much more to say about this topic. And why is it that some get all the recognition whilst you do the work? They know and do something that most don't: they build their Personal Brand, position and marketing themselves, the right way. I truly believe that the missing link between your current career and your future success is your Personal Brand. Now if you're serious about making a bigger impact in your career and your life – than you have come to the right place! Today's episode is all about why the future of work is personal branding and how you can get started! Download your free step-by-step guide: Personal Branding for busy professionals Connect with Petra Zink on LinkedIn

If you're doing the same over and over and expect different results, it's insanity. Einstein already knew that back then. However, with technology changing the way we live, work, act and interact pretty much on a daily, being able to read between the lines, identifying where those drivers of change are taking us and reinvent ourselves based on what's in demand at that time is how we stay relevant. This is why it is so important to learn to unlearn how to be successful and detach ourselves from the idea of building a career and focus on building a Brand. And I'm on a mission to give you the exact steps how you do this so you can pivot into any direction you want quickly and without slowing down your success or progress. Download your free step-by-step guide: Personal Branding for busy corporate professionals Ask your burning question on all things Branding, Marketing & Career in an upcoming free office hour Connect with Petra Zink on LinkedIn