66. The Business Case For Personal Branding [For Corporates]

Doors are open to the Trusted Authority program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details here _________ Maybe building your Personal Brand is on your priority list and you're not sure how to get support from your company or maybe you're on the other side and get the enquiry to support your staff's personal branding efforts and you're not quite sure if you should get behind - this episode is for you as I go through 3 very common scenarios and how to tackle them in this episode: We have a strong company brand. Why would I want to invest in an employee's brand? Why would I want to pay for you getting poached left, right and center? This personal branding stuff is just a distraction from getting real work done and you're working on billable hours. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com