Three Things I Learned In SaaS, Sports, Tech & Live Events Podcast

Three Random Things I Learned In SaaS, Sports, Tech & Live Events for the week of October 15th, 2020. The three things is a collection of weekly ideas, notes and experiences we have while building businesses in enterprise software as a service, the sports industry, technology, and live events. Real advice from real entrepreneurs we hope can help others along the way. 1. SPACs and sports 2. The Spin Zone 3. Authenticity, Hypocrisy and Culture

In this episode we discuss the NBA's sagging finals ratings. Why China's post-Covid tourism resurgence doesn't signal the same for the North American live events industry. And thoughts and advice on your new groundbreaking idea and how to 'protect' it.

We discuss Imposter Syndrome, how to understand whether you're getting the attention or if the brand is opening doors for you (hint: it's often the brand) and why keeping a journal has been great for us.

1. Live events professionals cannot stall out. We need to move while events are on pause 2. "Do you really want to leave this decision to a politician in a costume" - some of the best advice I've gotten on lawsuits 3. If you build something beautiful others only have two choices 1) build their own or 2) tear it down. How do we handle the haters.

1. Time is all that matters to great salespeople. They don't "have to make 500 calls," they know they only "have" ~500 calls before time expires. They don't even look at activity stats. Once they see the world through the time lense, they prioritize what closes deals. They don't waste time on people who can't say yes. They get to No quickly. They ruthlessly eliminate busywork. Like Bill Walsh says - "The score will take care of itself" 2. Why use destruction when distraction works better. "If I were Satan, I wouldn't destroy the church with big bombs. I would distract them with the two to three things they disagree on so they didn't pay attention to the hundreds they do agree on. Little bombs over and over. Then, they'll destroy themselves." Yikes. We've seen dynasty's crumble over the little bombs. Teams, countries and businesses. Covid is hurting us all so badly but we have to keep our attention on the little bombs. 3. Find someone close to you who cares about you enough to tell you No. We're so blessed as entrepreneurs to have done this for so long. As such, we get contacted about ideas- many of which won't work. It's so hard to say no for two reasons: 1) it hurts feelings and 2) even if you're right, many will dislike you for it.

In this episode we discuss how our business will always pay for the sins of others in the past, and how we can adapt We talk about how partnerships are no longer only about the money with incumbents taking equity stakes in their new business partners And we share how the bad sales and marketing incentives of your competition are your best advantage

We discuss how to cope with the fear of zero when starting and growing a business. We share some lifelong, and simple, wisdom learned through young heartbreak And finally, we discuss what your team is saying about you when you're not around - and an exercise to make us all better

In this episode we discuss how to handle "Ladder Leapers" when selling into big companies. We share our experiences losing bids and how the many times we won their business later and we help sales people understand why selling to executives is what differentiates big time salespeople from the also-rans.

Welcome to the Three Things I Learned In SaaS, Sports, Tech & Live Events! The Three Things is a journal of our experiences building a sports technology SaaS from a three man garage band with our own money to a $100 million dollar industry leader. In the welcome podcast we discuss why we do the Three Things, what we hope to share and who we are.