Season 1 · Episode 4
How "Ladder Leapers" Hurt Business - How to Lose Business - Never Fear Executives, Sell to Them
In this episode we discuss how to handle "Ladder Leapers" when selling into big companies. We share our experiences losing bids and how the many times we won their business later and we help sales people understand why selling to executives is what differentiates big time salespeople from the also-rans.
Three Things I Learned In SaaS, Sports, Tech & Live Events Podcast
July 31, 20203m 26s
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode we discuss how to handle "Ladder Leapers" when selling into big companies.
We share our experiences losing bids and how the many times we won their business later
and we help sales people understand why selling to executives is what differentiates big time salespeople from the also-rans.
Topics
sports sponsorshipsticketsentrepreneursports marketingsports businesstechentrepreneurshipstart-upsticketingsports sponsorshiptechnologylive eventssponsorshiphow-toclient entertainment