The Yogipreneur: Business and Marketing for Yoga Teachers

The truth is, no strategy (no matter how good it is) will be effective in your business if you don't have the right mindset to make it work.Working on your mindset is a daily job and when you do it right you cultivate a mindset that will... Allow you to break through limiting beliefs that hold you back Support you to work through your fears that stop you from being visible Encourage you to keep going when something doesn't go as planned If you're in a negative mindset, you'll feel stuck and overwhelmed.You'll tell yourself you're not good enough.You'll compare yourself to other teachers.And you'll stop yourself from showing up and telling people what you have to offer because you're not quite 100% sold in it yourself.It's not a good place to be operating from and this is WHY you have to get serious about working on your mindset every single day.This episode covers: The daily mindset practices of profitable Yogipreneurs. Building your profitable yoga business. Visualisation for your future Tips on how to have the right mindset Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Are your drop-in classes paying the bills?Probably not. And so it’s time to create a higher priced, higher value online offering that provides the transformation your students are actually searching for ✨This episode covers: Why it is important to understand what your ideal student NEEDS Different pricing for different offerings Getting over the fear of charging more Learning about your customer High-ticket items are a high-value and high-priced products or services and today we dive deep into why you need to be offering high ticket programs and courses.Elevate Your Expertise!Claim your seat today for my FREE online Virtual Conference for entrepreneurial yoga teachers being held on 15-17 March 2021 Learn how to leverage your expertise and elevate your yoga business online - with daily challenges & accountability.https://digitalyogaacademy.lpages.co/elevate-your-expertise/My signature group coaching program, The Profitable Yoga Teacher, is launching again soon!Join the VIP waitlist for The Profitable Yoga Teacher and receive a $300 discount when enrolment opens. A transformational four-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it! The program starts on 5 April 2021https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-waitlist/The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:https://www.facebook.com/groups/digitalyogaacademy/Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

This episode is for you if you've already created and launched a course and it didn't go as planned or you're yet to launch and you want to avoid the common mistakes that lead to a launch that doesn't turn out as planned.Whatever the outcome of your launch, it's important to see this as a learning experience as it's inevitable that things will not always go as planned. If you have that mindset, then you will set yourself up for success whatever the outcome of your launch. Here at Digital Yoga Academy, we are launching (or re-launching) a program or training every single month, so we REALLY understand what it takes to create profitable, scalable, and repeatable launches. This episode covers: Course topic ideas Growing your community Mistakes to avoid Content strategies Tune in to discover five reasons why course launches "flop" or perhaps don't go as planned!Elevate Your Expertise!Claim your seat today for my FREE online Virtual Conference for entrepreneurial yoga teachers being held on 15-17 March 2021 Learn how to leverage your expertise and elevate your yoga business online - with daily challenges & accountability.https://digitalyogaacademy.lpages.co/elevate-your-expertise/My signature group coaching program, The Profitable Yoga Teacher, is launching again soon!Join the VIP waitlist for The Profitable Yoga Teacher and receive a $300 discount when enrolment opensA transformational four-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it! The program starts on 5 April 2021https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-waitlist/The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:https://www.facebook.com/groups/digitalyogaacademy/Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

The wonderful Claire Eli shares her experiences as a student inside The Profitable Yoga Teacher program and her journey from overwhelmed and unsure how to grow her community online to becoming a THRIVING, PROFITABLE yoga business owner!Since the program last year, Claire has launched her program The Modern Yogi TWICE, making $6.5k and $6k! She's also co-founded a new business with her best friend and they generated $10k on their first course launch! ALL WITHIN ONE YEAR! Message to you today - do the work and you'll get the results 🚀Start your journey as a profitable yoga teacher, we start 5 April. https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-april-2021/

In 2020 most teachers pivoted to teach their yoga classes online to the Zoom room. You're here right now for a reason. I believe that reason is that you're being called to show up now in a different way. The world needs more than just a weekly yoga schedule right now! What we're craving more than anything right now, is connection and community. Is it your purpose to help people heal? Will a Zoom class create that impact you really want to create? Probably not! We need to show up differently.In this episode I share...This episode covers: How teaching yoga has changed since 2020 Why yoga teachers are being called to serve and heal right now Zoom fatigue and isolation What transformation are you here to guide people through? How to break free from the hustle to fill classes Who do you need to identify as to create a transformational course? Understanding why people show up to do yoga Enrolment for The Profitable Yoga Teacher is now open!A transformational six-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it! The program starts on 5 April 2021https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-april-2021/The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:https://www.facebook.com/groups/digitalyogaacademy/Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

Online entrepreneurs and course creators are ALWAYS talking about evergreen funnels. They make it sound like super special complicated magicThe truth is, an evergreen sales funnel is just a fancy way of saying an automated system that sells your courses year-round, every day, to your audience, in a strategic way.That’s it!When you get your funnel dialled in and working it does the selling part for you, so you can get back to focusing on what you really LOVE: helping your students, teaching, sharing free content and value with your audience, and creating things!In this episode I’m sharing how you can go from launching live courses to a more passive evergreen launch model. This episode covers: What you need to do before launching your yoga offerings How a ‘live’ launch model works & why you need to start by launching live The truth about evergreen launch models Why evergreen models are not entirely a passive source of income The importance of doing live launches before launching an evergreen funnel 3 things you need to launch an evergreen funnel Elevate Your Expertise!Claim your seat today for my FREE online Virtual Conference for entrepreneurial yoga teachers being held on 15-17 March 2021 Learn how to leverage your expertise and elevate your yoga business online - with daily challenges & accountability.https://digitalyogaacademy.lpages.co/elevate-your-expertise/ My signature group coaching program, The Profitable Yoga Teacher, is launching again soon!Join the VIP waitlist for The Profitable Yoga Teacher and receive a $300 discount when enrolment opensA transformational four-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it! The program starts on 5 April 2021https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-waitlist/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

What are your financial goals for 2021? It's important to remember that achieving your financial goal relies on building habits and taking actions in your routine and you going out of your way to stay on track. It’s about following frameworks and processes that make your default outcome success, so it becomes almost effortless to achieve your goals. In this episode, we dive into how you can do this so you can finally hit your financial goals in your yoga business! This episode covers: How to break down your goal into various income streams. The other important number besides sales revenue How to blow the ceiling off the potential that is available to you The type of business that brings limitless opportunities My financial goal for 2021 How to view making money and master your mindset to receive more And the #1 secret to hitting your financial goals and how this enabled me to hit over $300k in my biz in 2020 and will get me to 7 figures by the end of 2021. Elevate Your Expertise!Claim your seat today for my FREE online Virtual Conference for entrepreneurial yoga teachers being held on 15-17 March 2021 Learn how to leverage your expertise and elevate your yoga business online - with daily challenges & accountability.https://digitalyogaacademy.lpages.co/elevate-your-expertise/ My signature group coaching program, The Profitable Yoga Teacher, is launching again soon!Join the VIP waitlist for The Profitable Yoga Teacher and receive a $300 discount when enrolment opensA transformational six-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it! The program starts on 5 April 2021https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-waitlist/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

There’s something they don’t tell you when you start a yoga business- mindset is everything. I didn’t have the right mindset when I first started out.It's fair to say that when you look at roles within an organisation. - the mindset of an employee is different from the mindset of the CEO.Looking back I realise I held myself back with an employee mindset or in this context, the mindset of a yoga teacher. What I should have been doing is looking at my business with the mindset of a CEO - or the mindset of a Yoga Visionary The good news is that when I discovered what the problem was, I was able to take steps to transform my mindset and become more aware of my limiting beliefs that were holding back. In this episode, I am sharing how you can transform and transition your mindset from employee or ‘yoga teacher’ to CEO or ‘yoga visionary’ of your yoga business! This episode covers: What is the yoga visionary mindset? The biggest quality separating yoga visionaries from yoga teachers Marinating action with long term direction How I held myself back with an employee’s mindset The magic ingredient that shifted my mindset Upgrading your mindset by building a team Having a direction and connecting it to your purpose Business journalling Using the strengths of each mindset The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

I’m all about creating an asset in your yoga business...And by creating and launching an online yoga course you will be creating a valuable asset for your business which you can launch multiple times. Launching an online yoga course is a learning process of testing, iterating and optimising.Here at DYA, we are launching (or re-launching) a program, or training almost every single month, so I REALLY understand what it takes to create profitable, scalable, and repeatable launches. I want to see you exceed your ambitious goals this year, in this training I want to share 3 common launch mistakes we see entrepreneurs making, so you don’t have to! This episode covers: Creating a digital asset in your business that is beyond Zoom The two reasons why your course launches aren’t profitable The importance of doing market research before a launch Why you need a clear pre-launch strategy in place What to think about when you are planning out your pre-launch phase Doing the work of actually selling your course Seeing sales as serving Prioritising self care during a launch period The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

Holiday is a sociologist, coach, writer and speaker on the topics of philosophy, spirituality, culture and personal transformation. She is also co-founder of Kula, a consultancy that helps organisations develop conscious leadership and diverse, equitable and inclusive workplaces. All her work is in service of this question: “What will it take to build a wiser, kinder world?” Three things guide all Holiday’s work - deep compassion for others, a strong belief in our personal power to change things and the commitment to be a great ancestor to my children and future generations. In this episode Holiday & Kelly discuss how to reach a more diverse audience with inclusive marketing. This episode covers: What diversity, inclusion & equity means in relation to business The 3 step approach yoga teachers can take to be more diverse & inclusive Why it’s about more than just diversity in your yoga classes How teachers in studios can bring awareness of inclusivity to studio owners up to What not to do when it comes to diversity & inclusivity marketing How can yoga teachers ensure their offers attract diverse people Inclusive marketing tips Learn more about Holiday here Follow Holiday on Instagram The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

Allie is a once corporate marketing girl turned successful yoga teacher, chakra coach, retreat leader, small business owner, and full-time traveler with her husband via a sailboat. She primarily teaches yoga online through YouTube, courses, and a monthly membership called the Body Mind Soul Studio. Allie is passionate about using the yoga practice as a framework to create off the mat transformation and discover our potential. In this episode Allie & Kelly discuss essential strategies to sell out your online yoga courses with ease. This episode covers: Allie’s yoga business journey How Allie used Pinterest & challenges to grow her audience Why building your community can give you an edge over large membership sites Allie’s email list building tips Why having an email list is essential for your online yoga course launches Allie’s process of using free challenges to launch paid online yoga course For more information about Allie, visit her website Follow Allie on Instagram The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

There's a lot of hype online these days about building a six-figure business. It seems like everyone is promoting some system or strategy to get to “six-figures”. And it all sounds very sexy and whether it's deceiving or not, one thing for sure is that overnight success is a myth, it simply doesn't exist. It requires time, hard work, grit and perseverance to build a successful yoga business. If you feel triggered by the words “six figures”, what is your money story that might be holding you back from the possibility of you generating six figures in your yoga business?In this training, you will discover how you can smash your own ceiling and reach your income goals by shifting your money mindset and showing up in your business differently.This episode covers: Why ‘six-figures’ might be a trigger word for you Breaking down the numbers Your money mindset and strategy How to take the cap off your earning potential Why building out a team is essential Finding your purpose, drive & getting off the hamster wheel Overcoming fear based ambition Shifting your mindset from selling to serving The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

Does the idea of excluding students feel scary and counter-productive?I get it!When you’re starting out especially, you want to attract as many students as possible and it feels scary to focus your efforts on finding a smaller group of students.Yes, I'm talking about that buzzword again...Niche.Niching is really about becoming the big fish in a small pond and that's exactly what I'm talking about in this training.In this episode, you are going to learn why it's now the time to really hone in on your niche for your yoga business!This episode covers: The fear of niching down What a niche actually is Why it’s important to have a niche Becoming an expert in your field Journal prompts to explore The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

There's a powerful message that's really coming through for me right now.... and it's to give yourself permission to fully show up this year2021 is the year to do things differently.It is the year of permission and you're being called right now to show up and share your gifts, your message and your story to help others to heal. This is what all your yoga training has been for!If your purpose is to help people to heal, how are you going to do that now?Is a zoom class going to create that impact you really want to create? Probably not.So we really need to show up differently, shed the identity of "just" being a yoga teacher and instead step into the shoes of the leader who guides, coaches and mentors their students to the transformation that they desire.This is what 2021 is about and in this episode I'll be sharing the #1 pivot that you need to do in your yoga biz right now to show up in 2021 as the leader that you really are.This is your year to show up in your biggest, fullest way possible and I'm going to show you that pathway!This episode covers: Leaning into lessons from 2020 Moving from being a yoga teacher to a leader Going deeper with your offerings for healing & transformation Moving away from Zoom classes Your signature offering Benefits of creating a signature online course The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

In this episode of the Yogipreneur Podcast Kelly shares three reflections from 2020 that stand out as big lessons and wins for Digital Yoga Academy. She will also share three essentials that yoga teachers must focus on in 2021 to grow sustainable and profitable online yoga businesses. This episode covers: Taking your growth & learnings from 2020 into 2021 Energetic decisions and attaching to outcomes Letting go of fear and embodying CEO energy Adaptability and responding to student needs Investing in your knowledge and business Creating and selling offerings in 2021 to help & heal people The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

How do you ensure that what you’re creating is something that your community actually wants to watch, read or listen to? ⁣⁣You've likely experienced that nerve-wracking moment when you share a blog post in a Facebook group or on Instagram, crossing your fingers that it will drive traffic over to your website.⁣⁣And then…⁣⁣You wait and wait and your blog post doesn’t get one single comment. ⁣⁣You dig a little deeper into google analytics and realise no one even viewed the post!⁣⁣And so all of that hard work feels like a waste of time because you didn’t get the results you wanted.⁣Most people give up at that point, never to write and share a post again. ⁣⁣But the thing is, we must be consistent in sharing our content. It’s not a case of share once and that’s it job done. We must re-purpose our content (I talk about this during this episode) and share it multiple times to continue to drive our community over to our website to read more. That's important.⁣⁣In this episode, you'll discover three exercises to help you create content your students actually want and need.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

Everyone who has an online business needs to create a sales funnel to convert people who land on their website to paying customers. It is no different for yoga teachers with an online business.In this episode, you will learn what a sales funnel is and why you need one in your online yoga business!This episode covers: The journey that a non-paying student takes through a sales funnel The three stages of a sales funnel Attract Nurture Convert How to move people through the stages of your sales funnel Why content is an essential part of your sales funnel A vital ingredient to make your funnel run smoothly The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

Before you dive head first into creating and launching an online yoga course or membership there are 4 essentials in your yoga business that you need to have in place FIRST. In this episode, I'm going to share those 4 essentials with you so you can set yourself up for success with teaching yoga online!This episode covers: Why you should consider teaching yoga online The biggest mistake you could make Why you need a website Creating consistent free valuable content for your niche Building your email list Why you need to be visible online Extra resources: Training: Why teaching yoga online is an incredible and feasible business model for yoga teachers Find free resources here The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

Do you feel stuck in your yoga business?Sometimes as business owners we can get ourselves stuck in a rut and unable to move forward and keep growing our businesses.In this episode, I'm going to share what to do when you feel stuck as a Yogipreneur continuing to build a thriving yoga business!This episode covers: The different ways feeling stuck can come up Why being stuck is an excuse Taking imperfect action Learning and iterating as you go along The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

It's easy for us to open up Instagram and think every other yoga teacher is ahead and is having crazy success.We call it overnight success and when you see others having "overnight success" it can cause anxiety because you feel like you're not enough because of it.The issue is that it puts an unrealistic expectation of quick success and when quick success doesn't happen it causes feelings of anxiety and feeling left behind.So I want to first lay it on the table - overnight success is a big fat myth.After coaching hundreds of yoga teachers, I can tell you now that one of the most common obstacles in becoming successful is the unconscious desire and expectation for overnight success and having it all worked out right now.And these desires and expectations make you feel impatient. and more inclined to want to take short cuts which means that your performance suffers.In this episode I discuss why overnight business success is actually just a myth!Topics covered: Why hard work, grit and resilience is required for success Thinking positively about your own journey Tackling imposter syndrome Why you don’t want to skip working hard to reach success The power of failure Why business strategies and mindset are essential for success Journal prompts for success Extra resources:Kelly’s live training archive: https://www.facebook.com/groups/digitalyogaacademy/learning_content/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

Your yoga message is what you’re putting out there into the world. It’s what you stand for, it’s your brand.So it’s super important to get super clear on what your message is!When you do this - when you nail your message - everything else falls into place.Because it’s your message that:* connects with your ideal students* attracts them into your tribe* magnetises them to pay attention to what you have to say* sells your offerings* converts your ideal students to paying students* creates the superfans who become dreamboat clients – the ones who will come to work with you again and again and tell their friends about youAs you learn to harness the power of your message, self-doubt disappears.... and 3 things happen(1) You gain clarity(2) You gain confidence(3) You gain clientsTopics covered: What your messaging encompasses How to use your messaging to attract your ideal students Magnetic messaging Being 100% sold on your own offering Communicate the transformation you are offering with emotion Being okay with not being everyone's cup of tea Why your story is more important than your writing skills Sending emotionally driven surveys to idea students Extra resources:Kelly’s live training archive: https://www.facebook.com/groups/digitalyogaacademy/learning_content/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

"Zoom classes are not going to heal the world" You have something that you can offer to your community - something that people need right now - and it's not an online zoom class. You must start thinking, creating, experimenting and launching offerings that don't fall into the category of your online zoom class. Because here's the thing. If you want to make money as a yoga teacher you must create "offerings" and "make offers". And not just any offering, you must craft an offering that your community can't resist. When your community can't resist it, it will sell out.In this week's episode, you’re going to learn the 6 steps to create a sold-out online yoga workshop. Topics covered: Refining the problem you are promising to solve The step by step method How to format a workshop Offering bonuses to your students Pricing your workshop What to name your workshop FREE MASTERCLASS: MON 30 NOV 19:00 GMT 3 Winning Yoga Marketing Strategies to Thrive in 2021...without the hustle and overwhelm! As 2020 comes to a close, there are two places you can be as you get to the finish line…OPTION 1: You're in a state of "effect"You blame the pandemic for slowing things down, ruining your plans and reducing your income.You’re almost ready to call it a day. OPTION 2: You're in a state of "cause"You see all of the new opportunities in front of you and you're excited about the new offerings you'll create for your community. You take responsibility and create a winning plan for a thriving 2021 and you know you have the power to create the success you want.Let's help you to choose option two!It starts with you taking responsibility for your success. Sign up to join the masterclass today! https://digitalyogaacademy.lpages.co/yoga-business-masterclass-2021-strategies/The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

SPECIAL GIVEAWAY EPISODE: WIN 1:1 STRATEGY SESSION WITH KELLY MCHUGH! In this episode, we are celebrating the Yogipreneur’s 1st Birthday by sharing how to play a bigger game in your yoga biz! Whether that’s starting your own podcast or launching your first online yoga course, your big dream IS possible for you. In this episode you’ll: Discover how to get over your fears so that you can move out of your comfort zone and achieve your goals. Learn the three characteristics of entrepreneurs who are playing a bigger game and how to apply these characteristics to your yoga biz. Get three journal prompts so that you can take action to recognise the limiting beliefs that are holding you back, identify how you want to play a bigger game and create an action plan to make your first steps today! But first I want to ask you a question...⁣⁣⁣⁣What is possible for YOU?⁣⁣⁣What do you think is possible for you? Where do you set your limit as to what is possible to you? ⁣⁣⁣⁣Because what you think is possible for you indicates how big you're prepared to play in your business. ⁣⁣⁣⁣... and indicates how big you are currently playing in your business and perhaps the limits that you may subconsciously or consciously setting yourself.⁣⁣⁣⁣If you're giving yourself limits when it comes to what is possible for you and your business, then it's possible you're playing small....⁣⁣⁣⁣And if that's the case, now is the time to change that story. ⁣⁣⁣⁣It's time to play a bigger game and in today's episode, I'm going to show you how!⁣⁣ FREE MASTERCLASS: MON 30 NOV 19:00 GMT 3 Winning Yoga Marketing Strategies to Thrive in 2021...without the hustle and overwhelm! As 2020 comes to a close, there are two places you can be as you get to the finish line…OPTION 1: You're in a state of "effect" You blame the pandemic for slowing things down, ruining your plans and reducing your income.You’re almost ready to call it a day. OPTION 2: You're in a state of "cause" You see all of the new opportunities in front of you and you're excited about the new offerings you'll create for your community. You take responsibility and create a winning plan for a thriving 2021 and you know you have the power to create the success you want.Let's help you to choose option two!It starts with you taking responsibility for your success. Sign up to join the masterclass today! https://digitalyogaacademy.lpages.co/yoga-business-masterclass-2021-strategies/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

It’s time to rise up as the leader of your yoga community, as the yoga business owner, as the Yogipreneur and to use your voice to create lasting change! It's time to step into the shoes of the YOGIPRENEUR and to finally start building a thriving and abundant yoga business that can help to change the world! You can OWN the role of the YOGIPRENEUR, even if you have no marketing knowledge or experience. All you need is an entrepreneurial spirit… Now is the time to show up for the bigger vision in your life, to learn new strategies and receive expert support to step into your power as confident, visible sharing your message with the people who need to hear it most. So in today’s episode I want to share five reasons why Yogipreneurs who are stepping into that power and having more FREEDOM and FLEXIBILITY in their lives that allow them to serve their communities in a bigger way This is about heating off the hamster wheel, freeing yourself from burnout! Topics covered: Rising up as a Yogipreneur in these times The issue with the studio model Why it is necessary to get out of your comfort zone & take risks How being consistent and persistent really pays off Creating a bigger impact by going online Investing in yourself for your business Extra resources: Taking imperfect action when you don’t know where to start episode: https://podcasts.apple.com/us/podcast/taking-imperfect-action-when-you-dont-know-where-to-start/id1488910514?i=1000476988070 Kelly’s live training archive: https://www.facebook.com/groups/digitalyogaacademy/learning_content/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

There's a lot of hype online these days about creating a six-figure business. It seems like everyone is promoting some system, strategy or framework for getting to “six-figures”.“30 Days to a $100K Business”“How I Made Multiple Six Figures With a Single Coaching Funnel”“Six-Figure Webinars” The list goes on... And it can be misleading and sometimes even deceptive.We must remember that the "six-figures" relates to the revenue (sales), and depending on the business model, the profit could paint a very different picture. Not every six-figure business is profitable.But those that are more profitable are the businesses that have reduced expenses which are…ONLINE BUSINESSES! Successful businesses aren’t born overnight - they take years of expertise, practice, failing, hard work and failing some more. Having grown my online yoga business for the last three years, I know what it takes to actually create a six-figure business and I'm sharing this with you in this episode! Topics covered: What it means to be profitable Why the online business model is more profitable than other business models Digital Yoga Academy’s journey Starting with your why Cultivating a six figure success mindset Narrowing in on who your ideal student is Discovering your profit potential Foundational marketing elements needed to build an online business Extra resources:Kelly’s live training archive: https://www.facebook.com/groups/digitalyogaacademy/learning_content/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

We believe that we each have a responsibility to play our part in creating a more racially just world.⁣⁣We need to start with ourselves, we need to do the inner work, we need to learn, we need to listen. ⁣⁣When we start with ourselves it gives us an opportunity to look at our own circle of influence, our own behaviours, and our own belief systems.⁣⁣If we look at our own circle of influence and the impact that we have individually on the world, this extends and applies to our business - this is a place where you can start to create change. ⁣⁣We invite you to be part of this work, to share your knowledge and experiences so that together we can learn and support one another to become more aware of the issues and to commit to showing up for this work - becoming an imperfect ally, diversifying our businesses and adjusting our values to support equity, diversity and inclusion.⁣👊🏿👊🏼👊🏽👊🏾👊🏻Topics covered: The importance of taking action to create an inclusive business Commiting to your own ongoing anti-racism work Connect to WHY you want to do this work Diversifing your circle of influence Focusing on building relationships with your new circle of influence The ripple effect Extra resources: Kelly McHuhg’s Interview with Michelle Johnson: https://www.instagram.com/tv/CEUfxq6FuvD/ Podcasts: Yoga Talk - The Importance of Activism and Meditation During the Pandemic Recommended reading: "Me and White Supremacy" by Layla F Saad "Why I'm No Longer Talking to White People About Race" - Reni Eddo-Lodge "White Fragility" by Robin Diangelo “Skill in Action: Radicalizing Your Yoga Practice to Create a Just World” by Michelle C Johnson Accounts to follow: Rachel Cargle Layla F Saad Holiday Phillips Munroe Bergdorf Candice Brathwaite The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

In this week’s episode of The Yogipreneur, I’m sharing three essential elements your website needs to have in order for you to grow your community and your yoga business. It doesn’t matter whether you have a website yet or not, this episode is for you! It’s good to understand these essentials before you dive into building your website, which is something that you definitely need in your yoga business. Topics covered: Why you need to have a website Bounce rates How to optimise your homepage for your ideal students The importance of having an opt-in freebie on your website Creating fresh content for your website for SEO Extra Resources:More yoga website trainings with Kelly McHugh: https://www.facebook.com/groups/digitalyogaacademy/learning_content/?filter=1485192091870435 The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

In this episode, I’m sharing strategies so you can learn how to grow your email list, even if you’re starting from 0...especially if you're starting at 0 😜Topics Covered: Why having an email list is SO powerful The three steps to grow from 0 Getting set up with an email service provider How big your list should be How to use opt-in freebies to grow your list Getting to know your ideal student using Facebook groups Extra Resources: MailerLite resources: https://www.mailerlite.com/support Convertkit resources: https://convertkit.com/issues More email marketing trainings with Kelly McHugh: https://www.facebook.com/groups/digitalyogaacademy/learning_content/?filter=344826750164250 The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Three years in and with multiple launches under my belt, I've just welcomed 105 incredible entrepreneurial yoga teachers into The Profitable Yoga Teacher six-month group coaching program.... generating $130k in course sales revenue for my business 🚀🚀🚀If I can do this, YOU CAN DO THIS TOO!Building an online yoga course business IS possible for you and I want you to BELIEVE that and to be in the energy of having already decided that!When we're attached, energetically we put up a barrier and a cap on what's possible....but when we approach our business without attachment, the floodgates of momentum swing wide open! 🚀In this episode, you'll discover the HOW behind this incredible course launch and the magic sprinkled in too!Topics Covered: Mindset & the energy you invest in your business Deciding what is TRUE for your business & detaching from any outcome Filling any gaps in your knowledge with learning Strategy Always think about your own behaviour Grow & nurture your community FIRST to build trust Creating a freebie linked to your course idea Visibility & collaborations Sales strategies & techniques Empowering & supporting your students to invest Tackling student objections around self-doubt The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly Mchugh, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Daily habits and routines are so essential for making epic progress in your yoga business. Tune in to this episode learn more about how daily habits can result in a drastic growth in your business!Topics Covered: How to overcome the ‘hustle’ and burnout The power of consistency How to create a habit by changing your identity Prioritising tasks Creating your habits around a goal How long it really takes to form a habit Dealing with distractions Creating rituals Extra resources: Atomic Habits by James Clear - https://jamesclear.com/atomic-habits Forest Productivity App - https://www.forestapp.cc/ Why you need daily habits to achieve your business goals - https://digitalyogaacademy.com/daily-habits-achieve-yoga-business-goals/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly Mchugh, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Are you finding that your engagement on Instagram is down? You're not alone!In this episode I'm going to teach you how to be seen on Instagram so you can better connect and engage with your yoga students.Topics Covered: Why your engagement is dropping How the Instagram algorithm works Increasing engagement by creating valuable content Posting quality consistently The importance of engaging with your audience Using Instagram’s audience insights Instagram stories & other features Extra resources:How to easily repurpose content - https://podcasts.apple.com/us/podcast/how-to-easily-create-one-piece-weekly-content-to-share/id1488910514 Going live on Instagram & how to use swipe up feature without 10k followers - https://digitalyogaacademy.com/going-live-on-instagram-how-to-swipe-up-without-10k-followers/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly Mchugh, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Being visible on your website and across your social media channels is essential to building relationships and trust with your community. This will help you to convert potential students into paying students for your paid yoga offerings.In this episode I’m going to share tips on how you can be more visible in your yoga business.Topics Covered: Why you need to be visible online Building trust with your audience Getting into the mindset of a business owner Repurposing content to make life easier Fears that can hold you back from showing up online Acting out of service to your students Why you should be going live on Instagram and Facebook Visibility challenge The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly Mchugh, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Self promotion for yoga teachers can feel icky, salesy and inauthentic. Combining spirituality and business can be tough but to build a thriving online yoga business you need to be able to market yourself. In this episode, I'm going to share how to find your authenticity and get over the fear of promoting yourself online! Topics Covered: What platforms are you being showing up on? The importance of being visible in your yoga business The fear of looking stupid The fear of not creating content that’s good enough The fear of not being polished The fear of being judged The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly Mchugh, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Do you struggle to create fresh and engaging content each and every week for your yoga business? The idea of creating content can be a barrier from taking action.It can be difficult to constantly create new ideas and content especially with all the other tasks and responsibilities you need to take care of as a yoga business owner.In this episode I’m sharing how content repurposing is going to make creating daily content a breeze. You will learn how to create one piece of content and share it across multiple online and social media platforms so you can keep being visible online and have more time for yourself and to work on other projects in your yoga business!Topics Covered: Working on your business instead of in it Why you need to be creating online content in your business Dedicating time weekly to creating content that’s non-negotiable The 5 goals of content creation My strategy for creating a weekly blog post to share in multiple ways Email List Instagram & Facebook Live IGTV recording Create social media posts from “golden nuggets” The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly Mchugh, business talks with inspiring yoga teachers, daily education content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Do you struggle to promote yourself and your yoga business online? Oftentimes it can come down to feeling inauthentic in your brand messaging. In this episode I'm going to share how you can bring more of YOU into your branding and messaging online to help you attract your ideal students and hone in on your niche.Topics Covered: Injecting your personality into your messaging & brand What makes up a good yoga brand Brand differentiation through your personality Building trust with your niche Using your heart to transform your message How big companies create their brands How to bring your brand into your written content Repurposing branded content across your social media channels Branding the copy on your website’s about page The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly Mchugh, business talks with inspiring yoga teachers, daily education content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

One of the most effective ways to get people onto your email list is to offer what's called an opt-in freebie or a lead magnet. It's a piece of content that you would create and when people visit your website, they can sign up to receive it for free. This is a really effective way to get more people onto your email list!In this episode you are going to learn how to create a free email challenge as an opt-in freebie to effectively grow your email list and build your yoga business.Topics Covered: How lead magnets or opt-in freebies work Why you need then to grow your list Opt-in freebie ideas Examples of email challenges Benefits of an email challenge freebie strategy Brainstorming email challenge ideas Using a free challenge to launch a paid offering The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly Mchugh, business talks with inspiring yoga teachers, daily education content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Anyone can build an incredible network from scratch...you don't have to be special or really successful to attract influential, like-minded people and it's one of the best things you can do to boost your yoga career.Why? Because a network opens up opportunities to collaborate and create partnerships that expose you to new audiences - and potential students! Which, if you're just starting out, can be an incredible, easy and free way to build your community and extend your reach.In this episode you will learn 3 different collaboration ideas so you can start reaching out and extending your reach today!Topics Covered: Guest blogging Giveaways Contributing to Facebook groups in your niche. The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly Mchugh, business talks with inspiring yoga teachers, daily education content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Your classes are online... now what? Teaching yoga online via Zoom is just the beginning. As you grow your online community, you'll start to see that you can reach students who aren't local to you - students from different towns, cities and countries around the world. The online space allows us to share our yoga message far and wide, which means we get to make a bigger impact in the world. Building an online yoga business brings with it the opportunity to create an asset that you can launch again and again - an online yoga course opens the doors to a sustainable and profitable business that will see you teaching for years to come. In this episode you will learn how to go from teaching on Zoom to creating an online yoga course!Topics Covered: Online classes vs online courses Strategies for launching online courses Why having the right mindset more important than having the right strategies Why people will pay for online yoga courses How you can make more income by taking your offerings online Consistency, persistence and failure Not focusing on the hustle and instead focusing on alignment The foundational elements you need to have in place The process of finding and validating your course idea Crafting a process that will lead people to an outcome Why it is okay to feel fear The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly Mchugh, business talks with inspiring yoga teachers, daily education content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Are you ready to create and launch an online yoga course? The time to launch an online yoga course is now! In this episode I share the top 3 mistakes that yoga teachers make when creating and launching an online yoga course so you don’t have to. After this you will know how to avoid these mistakes and create a successful and profitable online yoga business! Topics Covered: My mistakes when I first launched Digital Yoga Academy The problem with jumping headfirst into course creation The importance of growing your community prior to launching your course Validating your online course ideas Consistency and creating habits Persistence and grit Reviewing successes and failures of your launch Why you need to invest in your business: Make your money work FOR you Addressing your mindset and overcoming fear The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly Mchugh, business talks with inspiring yoga teachers, daily education content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Perhaps you already know that you want to offer workshops, retreats or even launch an online course but you’re just not 100% sure what these offerings will actually look like. During this episode you'll discover the first steps to creating higher priced offerings that will move you away from teaching just studio classes and into a place where you can work less hours and earn more. Topics Covered: Yoga teacher hustle and burnout Getting your business into alignment Reflecting on who are as a yoga teacher Defining your niche Brainstorming ideas for your offering Validating your ideas The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly Mchugh, business talks with inspiring yoga teachers, daily education content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

If you couldn't fail, what would you do in your yoga business?Maybe you’d wave a magic wand and launch your online course out into the world, free from the fear and overwhelm that was previously holding you back?You see, this is stuff that big dreams are made of and ultimately the only thing that holds us back is fear!So ask yourself...Would you rather sit in your fear and continue “thinking” about launching an online course or take a step into the unknown and realise the impact you are actually here to create?Knowing what it actually takes to create and launch an online course is the first step. In this episode you will learn what it really takes to launch an online yoga course!Topics Covered: The steps required to create & launch an online course Dealing with overwhelm Start acting like a yoga business owner Being brave and taking action Your ability to take risks and embrace failure The problem with striving for perfection Getting comfortable feeling uncomfortable A strategy to use your time more wisely The value of your time The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly Mchugh, business talks with inspiring yoga teachers, daily education content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Teaching yoga online is an incredible and FEASIBLE business model for yoga teachers.You might be thinking, 'why would someone pay for yoga online when there are so many free classes on YouTube?' In this episode I explain why people will pay for YOUR online yoga courses.Topics Covered: The online learning industry Making more impact by reaching a global community If creating an online yoga course is right for you Conversion rates and number crunching Why making money from yoga is a good thing Why teaching online is life changing for you and your students Reach people who don’t have access to yoga studios Online yoga courses will give your students better results Creating a business asset to create more financial freedom Gaining credibility and becoming an expert in your niche The online yoga course framework you need to follow The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly Mchugh, business talks with inspiring yoga teachers, daily education content and loads of support.Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:https://www.facebook.com/groups/digitalyogaacademy/Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Email List Building Strategies to Grow Your Tribe with Allie Van Fossen, The Journey JunkieIn this interview you're going to learn the strategies that Allie Van Fossen has used to grow her email list and community to over 50,000 yogis worldwide.Topics Covered: Allie's vision five years ago when she was starting at 0 - and how that now looks with 70,000 yogis on her list How Allie approaches content creation and re-purposing so that she can show up consistently week after week with content that supports her tribe's journey The role that content has played to not only grow her list but also to nurture the subscribers on it Spending $10k on Facebook ads for one launch and the mindset shifts that come with it Why teachers should move their focus from Instagram to growing their list How the size of your email list relates to the size of your bank account And so so much more!This interview is full of golden nuggets of wisdom that will really make you rethink where and how you spend your time.Connect with Allie!Allie’s website: The Journey Junkie: Home Allie’s Youtube: Allie - The Journey Junkie The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

If you’ve been teaching for any length of time or just being in business, perhaps as a freelancer, you’ve probably heard people say “charge your worth” or charge what you’re worth, your time is worth so much more. This is always part of a larger conversation about pricing, and is something I’ve definitely heard in the yoga space usually between a teacher who is struggling to make a sustainable living teaching yoga and a friend or even a coach trying to be helpful. The message is that if you’re not charging what you’re worth, you’re not charging enough and dammit, you’re worth more than that.In this episode I’m talking about charging your worth and specifically why you shouldn’t charge your worth. This may be the opposite to what you’ve been told so listen to this episode and let me explain.Topics Covered: Your intrinsic self worth does not align with how much money you earn Tying your pricing to the value of your work instead of your personal value! Imposter syndrome and self doubt Our deep rooted beliefs, emotions and behaviour around money Taking the emotion out of pricing Communicating the value of your offering The way you price has to be linked to what you can offer as results Why charging higher prices can make your offerings easier to sell Charging more can motivate you to raise your game Questions to ask yourself when it comes to pricing Separate your potential income from your self worth The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

One of the biggest lessons I’ve learned is that to create success we have to be prepared to get out of our own way and put our ideas and message out into the world.We have to be visible!​​ 😬It's something that ALL OF US struggle with at some point...There are common fears like the fear of being judged or the fear of not being good enough and these fears stop us from going out there and telling people what we do and how we can help them.​These fears make it about you and this is not about you......it's about your students!When you come from a place of service and your goal is to help people, everything changes. So it's time to face the fears that are holding you back.In this episode I share 4 common fears that hold you back from showing up in your business!Topics Covered: The importance of being visible Fear #1: Looking stupid Fear #2: Not having good enough content Fear #3: Not being professional enough Fear #4: Being judged Letting go of your fears The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

How many of you know that you want to grow your community, perhaps you want to run workshops and retreats or even have your own online yoga course....but you don’t know where to start?Feeling stuck can really hold you back from making progress and can really slow you down.Listen to this episode for a little tough love and to learn strategies to help you move forward and feel comfortable taking imperfect action towards your goals.Topics Covered: Feeling stuck is an excuse Getting comfortable feeling uncomfortable & overcoming learning barriers Staying stuck by playing small Why things don’t have to be perfect before you release them in your business How to take imperfect action & stop letting perfectionism hold you back Approach things as if you know exactly what you are doing (even if you don’t!) The importance of making decisions quickly Treating your business like a laboratory A challenge for you! The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Whether you have an online yoga business, an online course or membership, plans to launch one in the future, or you’re just starting out… Don’t worry, I’m going to give you the guidance you need to keep moving forward!Here’s the deal, you can’t ignore what’s going on in the world. Things are rapidly changing by the second. Know that you can move forward even in a time of crisis.In this episode I am going to tell you how.It's relevant, timely and exactly what you need to hear right now!Topics Covered: Showing up during a crisis Validate your feelings and push past fear & overwhelm Challenge: Focus on 3 key things in the next 7 days Morning rituals Meditation & Journalling Use the gift of extra time Why you should sell during a crisis Free yoga vs paid yoga Transitioning of your in-person community to a paid online community Adapting your offerings to solve a problem How you show up now will determine your successYou’re not just selling, you’re serving The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

How to Sustain Your Yoga Business in Tough TimesAs business owners, we’re used to dealing with uncertainty and challenges - it’s all part of growing a business into a successful reality. The way we respond in tough times and uncertainty determines whether we sink or thrive. ✨ So how can you make sure you thrive? ...so that no matter what you face, you’ll always come out the other side with your dreams and mission to build a successful yoga business very much intact? ✨It's time to ensure that this story is your story.In this episode, you will learn some simple but powerful ways to stay motivated and inspired to take action in the toughest times and how to find opportunities and solutions in uncertainty.Topics Covered: How to stay motivated and positive Meditation Journalling Find Inspiration Finding new opportunities Think of ways to serve others right now Adapt your online offering beyond Zoom Work on your business and get organised Website Branding Social Media presence Systems and processes Planning goals and strategies Gather student testimonials Create content Work on yourselfKeep learning and upskilling Build a SUPER YOGI TRIBE The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Zoomed out?! Zoom is a fantastic option for live-streaming your online yoga classes....⁠⁠...but there are other (free and paid) options to consider too!⁠⁠Perhaps you've not jumped on to Zoom yet as the tech feels too complicated or you're stuck in Facebook-Skype-Zoom 🤷🏻‍♀️ platform overwhelm🤯⁠⁠The thing is, showing up online is where you need to be right now. Your class is the very thing that someone needs. ⁠⁠Not only is there an active online audience but more people than ever are spending more of their time online. ⁠⁠Which means there are more people to hear your message and attract into your community.⁠⁠So if it really is the platform overwhelm that's keeping you stuck listen to this episode to learn about 5 platforms you can use to stream your yoga classes and the pros and cons for each!To learn more business and marketing strategies to grow your community and yoga business, join the SUCCESS CLUB and get free access to 20+ online trainings for an entire month! Sign up here: The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

COVID-19 has turned almost everyone’s lives upside down and has seen many teachers taking their yoga classes online. Our businesses have been seriously affected by the closure of businesses and strict social distancing across the world.However, you can minimise the loss in your business and continue to support your students when they need you the most by taking your yoga classes online!You can maintain a strong relationship with your students and they can continue to stay healthy by practising with you.In this episode you will learn 3 easy steps to take your yoga classes online fast! We’re not overcomplicating things here. The 3 steps include setting up the technology, deciding on what you will offer and the equipment you need to set up your home studio.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com