Episode 64
64: Inclusive marketing: How to reach a more diverse audience with Holliday Phillips
The Yogipreneur: Business and Marketing for Yoga Teachers
February 13, 202141m 22s
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Show Notes
Holiday is a sociologist, coach, writer and speaker on the topics of philosophy, spirituality, culture and personal transformation. She is also co-founder of Kula, a consultancy that helps organisations develop conscious leadership and diverse, equitable and inclusive workplaces.
All her work is in service of this question: “What will it take to build a wiser, kinder world?”
Three things guide all Holiday’s work - deep compassion for others, a strong belief in our personal power to change things and the commitment to be a great ancestor to my children and future generations.
In this episode Holiday & Kelly discuss how to reach a more diverse audience with inclusive marketing.
This episode covers:
- What diversity, inclusion & equity means in relation to business
- The 3 step approach yoga teachers can take to be more diverse & inclusive
- Why it’s about more than just diversity in your yoga classes
- How teachers in studios can bring awareness of inclusivity to studio owners up to
- What not to do when it comes to diversity & inclusivity marketing
- How can yoga teachers ensure their offers attract diverse people
- Inclusive marketing tips
Learn more about Holiday here
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