The Yogipreneur: Business and Marketing for Yoga Teachers

One of the biggest lessons I’ve learned is that to create success we have to be prepared to get out of our own way and put our ideas and message out into the world.We have to be visible!​​ 😬It's something that ALL OF US struggle with at some point...There are common fears like the fear of being judged or the fear of not being good enough and these fears stop us from going out there and telling people what we do and how we can help them.​These fears make it about you and this is not about you......it's about your students!When you come from a place of service and your goal is to help people, everything changes. So it's time to face the fears that are holding you back.In this episode I share 4 common fears that hold you back from showing up in your business!Topics Covered: The importance of being visible Fear #1: Looking stupid Fear #2: Not having good enough content Fear #3: Not being professional enough Fear #4: Being judged Letting go of your fears The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

How many of you know that you want to grow your community, perhaps you want to run workshops and retreats or even have your own online yoga course....but you don’t know where to start?Feeling stuck can really hold you back from making progress and can really slow you down.Listen to this episode for a little tough love and to learn strategies to help you move forward and feel comfortable taking imperfect action towards your goals.Topics Covered: Feeling stuck is an excuse Getting comfortable feeling uncomfortable & overcoming learning barriers Staying stuck by playing small Why things don’t have to be perfect before you release them in your business How to take imperfect action & stop letting perfectionism hold you back Approach things as if you know exactly what you are doing (even if you don’t!) The importance of making decisions quickly Treating your business like a laboratory A challenge for you! The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Whether you have an online yoga business, an online course or membership, plans to launch one in the future, or you’re just starting out… Don’t worry, I’m going to give you the guidance you need to keep moving forward!Here’s the deal, you can’t ignore what’s going on in the world. Things are rapidly changing by the second. Know that you can move forward even in a time of crisis.In this episode I am going to tell you how.It's relevant, timely and exactly what you need to hear right now!Topics Covered: Showing up during a crisis Validate your feelings and push past fear & overwhelm Challenge: Focus on 3 key things in the next 7 days Morning rituals Meditation & Journalling Use the gift of extra time Why you should sell during a crisis Free yoga vs paid yoga Transitioning of your in-person community to a paid online community Adapting your offerings to solve a problem How you show up now will determine your successYou’re not just selling, you’re serving The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

How to Sustain Your Yoga Business in Tough TimesAs business owners, we’re used to dealing with uncertainty and challenges - it’s all part of growing a business into a successful reality. The way we respond in tough times and uncertainty determines whether we sink or thrive. ✨ So how can you make sure you thrive? ...so that no matter what you face, you’ll always come out the other side with your dreams and mission to build a successful yoga business very much intact? ✨It's time to ensure that this story is your story.In this episode, you will learn some simple but powerful ways to stay motivated and inspired to take action in the toughest times and how to find opportunities and solutions in uncertainty.Topics Covered: How to stay motivated and positive Meditation Journalling Find Inspiration Finding new opportunities Think of ways to serve others right now Adapt your online offering beyond Zoom Work on your business and get organised Website Branding Social Media presence Systems and processes Planning goals and strategies Gather student testimonials Create content Work on yourselfKeep learning and upskilling Build a SUPER YOGI TRIBE The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Zoomed out?! Zoom is a fantastic option for live-streaming your online yoga classes....⁠⁠...but there are other (free and paid) options to consider too!⁠⁠Perhaps you've not jumped on to Zoom yet as the tech feels too complicated or you're stuck in Facebook-Skype-Zoom 🤷🏻‍♀️ platform overwhelm🤯⁠⁠The thing is, showing up online is where you need to be right now. Your class is the very thing that someone needs. ⁠⁠Not only is there an active online audience but more people than ever are spending more of their time online. ⁠⁠Which means there are more people to hear your message and attract into your community.⁠⁠So if it really is the platform overwhelm that's keeping you stuck listen to this episode to learn about 5 platforms you can use to stream your yoga classes and the pros and cons for each!To learn more business and marketing strategies to grow your community and yoga business, join the SUCCESS CLUB and get free access to 20+ online trainings for an entire month! Sign up here: The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

COVID-19 has turned almost everyone’s lives upside down and has seen many teachers taking their yoga classes online. Our businesses have been seriously affected by the closure of businesses and strict social distancing across the world.However, you can minimise the loss in your business and continue to support your students when they need you the most by taking your yoga classes online!You can maintain a strong relationship with your students and they can continue to stay healthy by practising with you.In this episode you will learn 3 easy steps to take your yoga classes online fast! We’re not overcomplicating things here. The 3 steps include setting up the technology, deciding on what you will offer and the equipment you need to set up your home studio.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

If you’re showing up, building your yoga business and working hard toward your goals, then you're a yoga business entrepreneur and it’s time to own it! But maybe you're thinking... "I can’t call myself an entrepreneur!"This belief stems from the fear of not being good enough (hello imposter syndrome!), or that you’re not doing enough, or that you’re not doing it right. If those fears are coming up for you, then this podcast episode is for you. You'll discover the three do's and three don’ts for budding Yogipreneurs!The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Starting a yoga Facebook group creates an amazing place for your students to get trustworthy support from you and from each other.In this episode, I share the top reasons why you should start a yoga Facebook group for your students! The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

In this episode you are going to learn about easy online tech tools for yoga teachers that you can start to adopt in your business to start making life a little easier!We all want to find more time and freedom in our day.We want to grow our yoga businesses and build our careers as yoga teachers, but we want to make life easier as well. That is why we need a little help from technology.In this episode I cover productivity tools, email marketing tools and tools for teaching yoga online.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

There are so many yoga teachers that want to teach yoga online! However, there is one main objection and that is the question: How expert do I need to be to teach yoga online? Many teachers believe they are not expert enough to share their teachings online.It might not be about the fact you’re not expert enough but actually your own fears.In this episode I discuss why you are most likely already expert enough to be teaching yoga online!The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Have you been thinking about creating an online yoga course? Maybe you’ve just started to entertain the idea but you’re not quite sure what type of yoga course to offer. In this episode you are going to learn about four types of profitable online yoga courses you can offer in your yoga business!This will help you to get a grip on the different types of courses and which one might be best suited for you.Courses covered in this episode: The Taster Course The Specific Topic Course The Signature Course A Membership Site To learn more business and marketing strategies to grow your community and yoga business, join the SUCCESS CLUB and get free access to 20+ online trainings for an entire month! Sign up here: http://digitalyogaacademy.com/successclubThe SUCCESS CLUB is a monthly membership club for yoga teacher entrepreneurs. The trainings cover everything from email marketing, website optimisation, social media, how to fill your classes and retreat planning and promotion.It’s only $24 per month and you can get your first month for free. Cancel anytime.Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:https://www.facebook.com/groups/digitalyogaacademy/

Do you know how to create partnerships in the yoga community and how it can help you and your business?There is so much value in working with other people!It’s important for you as a yoga teacher to look at who you can work with to build your network. In this episode I share actionable tips on how you can start to create your network. The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

How should you start a yoga business?The key is to build strong roots for your business so that you can successfully grow. It’s about your vision and your goals. When you’re starting a yoga business, you need to have a strong vision for the future. It’s a vision for your life, not just your business.There are essential things that you should be doing, especially as yoga teachers when starting a yoga business. It’s really hard to grow your community unless you have these strategies in place. In this episode I share 4 essential elements you need to have in place to build a successful yoga business.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

It's time to feel tech-tastic about online systems and integrations - you can do this!I want to support you to break through the resistance with step by step plans and action taking!In this episode you will discover three options for hosting your online yoga course and the pros and cons of each!The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Have the fears set in about going on camera? Thinking you're not "expert" enough to teach online? FEELING fear is normal - but staying STUCK in fear is a choice.I want to support you in taking the leap from fear and overwhelm... to passionate and excited about creating an online yoga course!In this episode I share 6 common fears when it comes to teaching online and how to overcome themThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Do you have a Facebook Ads strategy for your yoga business? If you don’t really know where to start, you can learn!There are lots of ways that you can run your ads. Facebook ads actually include Instagram because you set up your Instagram ads in Facebook Ads Manager. In this episode I cover what you can Facebook Ads to advertising and the best strategy you need to be using for your Facebook Ads is your yoga business. The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Every person on this planet has an online course inside of them. You don’t have to be a mega expert to teach something to others online. Lots of teachers like the idea of taking their teaching online, but when it comes to working out what they’re going to offer, they get stuck and finding the perfect course idea becomes a challenge.Sharing your teaching online is the perfect next step in your yoga biz because you're already sharing valuable teachings in-person and you’re relatable to your students. In this episode, I cover strategies to help you to find a profitable idea for an online yoga course. The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Where do you spend most of your time on Instagram? Over 500 million people are in Instagram Stories every single day so if you said Stories, you're not alone! In fact, most people are now flicking through Stories versus scrolling their feed....which means, if you want the best chance of being seen, you need to be active in your Stories. Hanging out in the same place as your students increases your visibility and helps you to make the most of the connections you have online. Instagram stories are more raw, unedited and spontaneous - giving you an amazing opportunity to engage with your followers and show them the ‘real’ you. You can show your followers behind the scenes, be more vulnerable by sharing your journey and even ask them questions. In this episode of The Yogipreneur, you'll learn how to use Instagram stories to create better connections with your yoga students.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Building a yoga email list is a really important element of a yoga business strategy but it is often left out! This post is about understanding the key components of the email list building planning process.Growing a yoga email list is quite simple, but it’s crucial that you spend a little bit of time understanding why you’re trying to build your list. You need to understand your goals and which strategies will help you to reach them.There are three questions that you need to answer in order to have an effective plan for building your yoga email list: Goals – What do you want out of your yoga email list? Audience – Who is your ideal student? Offering – What your ideal students need to achieve their goals? Once you know the answers to these questions, it’s going to give you more clarity and more purpose for your list building activities. In this episode I dig deeper into each of these questions and how you can use them to create a solid plan to build your email list!The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

How To Build A Waitlist For Your Yoga RetreatWhen you are running yoga retreats the ideal scenario is to sell out your retreat months in advance so you have the comfort and security of knowing you have the numbers to ensure the retreat is a success.So how do you go about selling out your retreat well in advance?The top strategy to achieve this is to build a waitlist for your retreat using email marketing and social media a year or more before your retreat actually happens. This is the most effective way to build hype and get all those spaces filled!During this episode, I share tactics and tips to get your students lining up to be the first to get their name on your retreat list.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Do you have a yoga blog?These days there are so many experienced yoga teachers that standing out is becoming a challenge.Truth is, if you’re not open to trying new tactics to share your message, it will become even more difficult to thrive and make a living from teaching yoga. Say hello to starting a yoga blog!So if you’re asking yourself if you really need to start a yoga blog and spend time researching, writing and sharing, the answer is a big yes.Starting a yoga blog is important because it’s such a critical piece for building an online presence and adding value and positioning yourself as an expert in your community.One of the ways to be truly visible online is through starting a yoga blog. And it’s actually super easy as all you’re doing is sharing your thoughts on the thing you love and know the most – yoga!Most people who start a yoga blog will write two or three articles and then quit and that’s often because the process can become so overwhelming.When overwhelm kicks in, it’s easy to fall off the bandwagon because you’re teaching and doing everything else in your yoga business. In that case, starting a yoga blog just becomes a lesser priority.That’s why it’s so important to have a plan. So you know what you’re going to write about when you put pen to paper.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

When it comes to growing your local community, yoga events are the best place to start.Yoga events work alongside your online business strategy. You can: Test out an idea (workshop, theme, concept) and validate it in-person at your yoga event before creating an online version Record the entire yoga event and use it as part of your online offering Invite your yoga event attendees to continue to practice with you online But even if you’re not yet considering teaching online, hosting yoga events can help you to quickly grow your community, expand your network and make money!In this episode, you will learn 9 tried and tested strategies to sell out your yoga events! These strategies cover everything from promotions to getting big features, how to price your event and so much more! The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com Get your FREE yoga events checklist by signing up to the link below:https://digitalyogaacademy.com/free-resources/

When you choose yoga as a career there are lots of different paths that you can take and lots of different tasks to complete! There are also shiny objects lurking around every corner.This means being a new yoga teacher can become quite overwhelming and a bit confusing.When you’re not sure where to start or what to do next you start to lack focus and this can lead to overwhelm and frustration. In this episode you will learn 5 key areas to focus on when you are starting out in your yoga career to discover your WHY, build an online presence and grow a thriving community of students.These key areas are essential for all successful online yoga businesses so experienced yoga teachers can use these 5 areas as a checklist. The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com You can check out my yoga business, Good Yoga Life, here:http://goodyogalife.com/

Put your hands up if you sometimes find yourself in the imposter syndrome rabbit hole?When you compare your “beginning” to someone else’s “middle” you create expectations that will hold you back.These expectations are not rooted with goals or a system to get results because they’re based on someone else’s journey, not yours.You end up being very hard on yourself and losing time and energy that’s better spent on your own yoga entrepreneurial journey - and this makes you feel stuck.In this episode, you will learn some action steps and tools to overcome this so you can move forward with goals and a system to eliminate imposter syndrome and take action!The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Defining what it is that you offer is so much easier when you’ve already spent the time to dig deep into your passions. It’s really important to have a clear idea of who you are, what you are passionate about, and what kind of yoga teacher you want to be.In this episode discover what might be stopping you from physically putting your passion-filled offering out into the world and the steps you can take to uncover your unique calling. The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Discover why it's important to narrow in and niche on a specific type of student with a specific need and how becoming laser focused will help you to successfully fill your offerings.You’ve got to know who you’re talking to, who you’re creating content for, and who you're selling to. You want to know this person inside and out - their wants, their needs, their challenges, their struggles... Why? Picture this... you create an online yoga course, put it out their into the world and your ideal student says "Wow! This was exactly what I need right now.”They feel like you're reading their mind because you truly understand them, where they are in their yoga journey, what help they need from you as their teacher and how you can create offerings, experiences and services that will really support them with their yoga journey. If you don’t understand your ideal student, how can you do this? You can’t!In this episode you'll discover why it's important to get laser focused and how exactly to go about it.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

As a yoga teacher who wants to build their community, you have to constantly put yourself out there and be visible in the places your ideal students are hanging out online. This means getting comfortable with sharing your story on Instagram, going live on Facebook, publishing your words on your website and consistently appearing in your student's inbox. And when you do these things - when you’re being visible in your business - you’re either showing up as you and being totally authentic or you’ve not quite found your voice yet and so you’re showing up as "someone else". In this episode you'll discover how to overcome the mindset blocks that hold you back from sharing the real you and strategies that you can use today to start allowing your personality to shine through in everything you do.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com