The Yogipreneur: Business and Marketing for Yoga Teachers

If you’re showing up, building your yoga business and working hard toward your goals, then you're a yoga business entrepreneur and it’s time to own it! But maybe you're thinking... "I can’t call myself an entrepreneur!"This belief stems from the fear of not being good enough (hello imposter syndrome!), or that you’re not doing enough, or that you’re not doing it right. If those fears are coming up for you, then this podcast episode is for you. You'll discover the three do's and three don’ts for budding Yogipreneurs!The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Starting a yoga Facebook group creates an amazing place for your students to get trustworthy support from you and from each other.In this episode, I share the top reasons why you should start a yoga Facebook group for your students! The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

In this episode you are going to learn about easy online tech tools for yoga teachers that you can start to adopt in your business to start making life a little easier!We all want to find more time and freedom in our day.We want to grow our yoga businesses and build our careers as yoga teachers, but we want to make life easier as well. That is why we need a little help from technology.In this episode I cover productivity tools, email marketing tools and tools for teaching yoga online.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

There are so many yoga teachers that want to teach yoga online! However, there is one main objection and that is the question: How expert do I need to be to teach yoga online? Many teachers believe they are not expert enough to share their teachings online.It might not be about the fact you’re not expert enough but actually your own fears.In this episode I discuss why you are most likely already expert enough to be teaching yoga online!The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Have you been thinking about creating an online yoga course? Maybe you’ve just started to entertain the idea but you’re not quite sure what type of yoga course to offer. In this episode you are going to learn about four types of profitable online yoga courses you can offer in your yoga business!This will help you to get a grip on the different types of courses and which one might be best suited for you.Courses covered in this episode: The Taster Course The Specific Topic Course The Signature Course A Membership Site To learn more business and marketing strategies to grow your community and yoga business, join the SUCCESS CLUB and get free access to 20+ online trainings for an entire month! Sign up here: http://digitalyogaacademy.com/successclubThe SUCCESS CLUB is a monthly membership club for yoga teacher entrepreneurs. The trainings cover everything from email marketing, website optimisation, social media, how to fill your classes and retreat planning and promotion.It’s only $24 per month and you can get your first month for free. Cancel anytime.Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:https://www.facebook.com/groups/digitalyogaacademy/

Do you know how to create partnerships in the yoga community and how it can help you and your business?There is so much value in working with other people!It’s important for you as a yoga teacher to look at who you can work with to build your network. In this episode I share actionable tips on how you can start to create your network. The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

How should you start a yoga business?The key is to build strong roots for your business so that you can successfully grow. It’s about your vision and your goals. When you’re starting a yoga business, you need to have a strong vision for the future. It’s a vision for your life, not just your business.There are essential things that you should be doing, especially as yoga teachers when starting a yoga business. It’s really hard to grow your community unless you have these strategies in place. In this episode I share 4 essential elements you need to have in place to build a successful yoga business.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

It's time to feel tech-tastic about online systems and integrations - you can do this!I want to support you to break through the resistance with step by step plans and action taking!In this episode you will discover three options for hosting your online yoga course and the pros and cons of each!The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Have the fears set in about going on camera? Thinking you're not "expert" enough to teach online? FEELING fear is normal - but staying STUCK in fear is a choice.I want to support you in taking the leap from fear and overwhelm... to passionate and excited about creating an online yoga course!In this episode I share 6 common fears when it comes to teaching online and how to overcome themThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Do you have a Facebook Ads strategy for your yoga business? If you don’t really know where to start, you can learn!There are lots of ways that you can run your ads. Facebook ads actually include Instagram because you set up your Instagram ads in Facebook Ads Manager. In this episode I cover what you can Facebook Ads to advertising and the best strategy you need to be using for your Facebook Ads is your yoga business. The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Every person on this planet has an online course inside of them. You don’t have to be a mega expert to teach something to others online. Lots of teachers like the idea of taking their teaching online, but when it comes to working out what they’re going to offer, they get stuck and finding the perfect course idea becomes a challenge.Sharing your teaching online is the perfect next step in your yoga biz because you're already sharing valuable teachings in-person and you’re relatable to your students. In this episode, I cover strategies to help you to find a profitable idea for an online yoga course. The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Where do you spend most of your time on Instagram? Over 500 million people are in Instagram Stories every single day so if you said Stories, you're not alone! In fact, most people are now flicking through Stories versus scrolling their feed....which means, if you want the best chance of being seen, you need to be active in your Stories. Hanging out in the same place as your students increases your visibility and helps you to make the most of the connections you have online. Instagram stories are more raw, unedited and spontaneous - giving you an amazing opportunity to engage with your followers and show them the ‘real’ you. You can show your followers behind the scenes, be more vulnerable by sharing your journey and even ask them questions. In this episode of The Yogipreneur, you'll learn how to use Instagram stories to create better connections with your yoga students.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Building a yoga email list is a really important element of a yoga business strategy but it is often left out! This post is about understanding the key components of the email list building planning process.Growing a yoga email list is quite simple, but it’s crucial that you spend a little bit of time understanding why you’re trying to build your list. You need to understand your goals and which strategies will help you to reach them.There are three questions that you need to answer in order to have an effective plan for building your yoga email list: Goals – What do you want out of your yoga email list? Audience – Who is your ideal student? Offering – What your ideal students need to achieve their goals? Once you know the answers to these questions, it’s going to give you more clarity and more purpose for your list building activities. In this episode I dig deeper into each of these questions and how you can use them to create a solid plan to build your email list!The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

How To Build A Waitlist For Your Yoga RetreatWhen you are running yoga retreats the ideal scenario is to sell out your retreat months in advance so you have the comfort and security of knowing you have the numbers to ensure the retreat is a success.So how do you go about selling out your retreat well in advance?The top strategy to achieve this is to build a waitlist for your retreat using email marketing and social media a year or more before your retreat actually happens. This is the most effective way to build hype and get all those spaces filled!During this episode, I share tactics and tips to get your students lining up to be the first to get their name on your retreat list.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Do you have a yoga blog?These days there are so many experienced yoga teachers that standing out is becoming a challenge.Truth is, if you’re not open to trying new tactics to share your message, it will become even more difficult to thrive and make a living from teaching yoga. Say hello to starting a yoga blog!So if you’re asking yourself if you really need to start a yoga blog and spend time researching, writing and sharing, the answer is a big yes.Starting a yoga blog is important because it’s such a critical piece for building an online presence and adding value and positioning yourself as an expert in your community.One of the ways to be truly visible online is through starting a yoga blog. And it’s actually super easy as all you’re doing is sharing your thoughts on the thing you love and know the most – yoga!Most people who start a yoga blog will write two or three articles and then quit and that’s often because the process can become so overwhelming.When overwhelm kicks in, it’s easy to fall off the bandwagon because you’re teaching and doing everything else in your yoga business. In that case, starting a yoga blog just becomes a lesser priority.That’s why it’s so important to have a plan. So you know what you’re going to write about when you put pen to paper.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

When it comes to growing your local community, yoga events are the best place to start.Yoga events work alongside your online business strategy. You can: Test out an idea (workshop, theme, concept) and validate it in-person at your yoga event before creating an online version Record the entire yoga event and use it as part of your online offering Invite your yoga event attendees to continue to practice with you online But even if you’re not yet considering teaching online, hosting yoga events can help you to quickly grow your community, expand your network and make money!In this episode, you will learn 9 tried and tested strategies to sell out your yoga events! These strategies cover everything from promotions to getting big features, how to price your event and so much more! The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com Get your FREE yoga events checklist by signing up to the link below:https://digitalyogaacademy.com/free-resources/

When you choose yoga as a career there are lots of different paths that you can take and lots of different tasks to complete! There are also shiny objects lurking around every corner.This means being a new yoga teacher can become quite overwhelming and a bit confusing.When you’re not sure where to start or what to do next you start to lack focus and this can lead to overwhelm and frustration. In this episode you will learn 5 key areas to focus on when you are starting out in your yoga career to discover your WHY, build an online presence and grow a thriving community of students.These key areas are essential for all successful online yoga businesses so experienced yoga teachers can use these 5 areas as a checklist. The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com You can check out my yoga business, Good Yoga Life, here:http://goodyogalife.com/

Put your hands up if you sometimes find yourself in the imposter syndrome rabbit hole?When you compare your “beginning” to someone else’s “middle” you create expectations that will hold you back.These expectations are not rooted with goals or a system to get results because they’re based on someone else’s journey, not yours.You end up being very hard on yourself and losing time and energy that’s better spent on your own yoga entrepreneurial journey - and this makes you feel stuck.In this episode, you will learn some action steps and tools to overcome this so you can move forward with goals and a system to eliminate imposter syndrome and take action!The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Defining what it is that you offer is so much easier when you’ve already spent the time to dig deep into your passions. It’s really important to have a clear idea of who you are, what you are passionate about, and what kind of yoga teacher you want to be.In this episode discover what might be stopping you from physically putting your passion-filled offering out into the world and the steps you can take to uncover your unique calling. The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

Discover why it's important to narrow in and niche on a specific type of student with a specific need and how becoming laser focused will help you to successfully fill your offerings.You’ve got to know who you’re talking to, who you’re creating content for, and who you're selling to. You want to know this person inside and out - their wants, their needs, their challenges, their struggles... Why? Picture this... you create an online yoga course, put it out their into the world and your ideal student says "Wow! This was exactly what I need right now.”They feel like you're reading their mind because you truly understand them, where they are in their yoga journey, what help they need from you as their teacher and how you can create offerings, experiences and services that will really support them with their yoga journey. If you don’t understand your ideal student, how can you do this? You can’t!In this episode you'll discover why it's important to get laser focused and how exactly to go about it.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com

As a yoga teacher who wants to build their community, you have to constantly put yourself out there and be visible in the places your ideal students are hanging out online. This means getting comfortable with sharing your story on Instagram, going live on Facebook, publishing your words on your website and consistently appearing in your student's inbox. And when you do these things - when you’re being visible in your business - you’re either showing up as you and being totally authentic or you’ve not quite found your voice yet and so you’re showing up as "someone else". In this episode you'll discover how to overcome the mindset blocks that hold you back from sharing the real you and strategies that you can use today to start allowing your personality to shine through in everything you do.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list at www.digitalyogaacademy.com