The Yogipreneur: Business and Marketing for Yoga Teachers

Do you want to build a sustainable yoga business and be in this industry for the long haul? Then having an evergreen sales funnel within your business is a necessity. An evergreen sales funnel is not only a source of passive income, but having one in place will allow you to stay within your zone of genius and focus on the tasks that really matter to you.In this episode we talk about why you need an evergreen sales funnel and educate you on the best evergreen funnel strategies out there.If you are feeling burnt out and questioning the sustainability of your yoga business, give this episode a listen.This episode covers: What is an evergreen funnel? Why you need an evergreen sales funnel The benefits of an evergreen sales funnel Different evergreen funnel strategies The truth about passive income The number one mistake yogipreneurs make when it’s comes to creating their evergreen funnel The difference between a live launch and an evergreen launch Click here to join the Profitable Yoga Teacher program wait list. Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on InstagramSubscribe to our Youtube channelLike us on Facebook

Imposter syndrome is a normal, almost unavoidable part of one’s entrepreneurial journey. Therefore it's important to recognize it for what it is and identify strategies that you can use to learn how to overcome imposter syndrome.In this episode we talk about how imposter syndrome is a normal phenomenon that affects all yogipreneurs, regardless of how experienced they are. We then dive deep into 6 strategies that will help you beat imposter syndrome, become more confident and show up within your yoga business, as the powerful yogipreneur that you are. This episode covers: The truth about imposter syndrome and how it affects yoga teachers How asking the right questions can help you doubt yourself less How you can use your credentials and experience to combat imposter syndrome Why celebrating your wins is crucial to overcome imposter syndrome Why embracing failure is key to running a successful business Click here to join the Profitable Yoga Teacher program wait list. Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on InstagramSubscribe to our Youtube channelLike us on Facebook Update Description

An online course is a valuable asset for your online yoga business. However, it's necessary to make sure that you have the right launch strategies and mindset in order to actually make money selling your course online. In this episode we talk about the number one secret to launching an online yoga course that sells and dive deep into the type of mindset that is necessary in order to have a profitable online yoga course launch. This episode covers: Why niching down is important to have a successful course launch The number one secret to launching an online yoga course that sells The mindset that is necessary to successfully sell your online course The power of deciding and taking necessary action Why failure is an integral part of any successful business and how to navigate it Click here to join the Profitable Yoga Teacher program wait list. Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on InstagramSubscribe to our Youtube channelLike us on Facebook Update Description

The role of the yoga teacher has shifted within the post pandemic world. In order to step into this new role, it’s necessary for you to diversify your yoga offerings and provide a deeper transformation for your students, rather than just offering drop-in online yoga classes.In this episode, you will learn 4 types of offerings that you can offer to your students instead of online yoga classes, and strategies on how to market each of these offers to help create more impact with your students.So, what is holding you back from diversifying your yoga offerings? This episode covers: The role yoga teachers have in the post-pandemic world. Why you need to move away from just offering drop-in yoga online yoga classes. How to diversify your current yoga offerings. Why getting specific can help you create offers that are not just online yoga classes. 4 types of yoga offerings that you can offer to your students. Strategies on how to market each of the 4 types of yoga offerings. Click here to join the Profitable Yoga Teacher program wait list. Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on InstagramSubscribe to our Youtube channelLike us on Facebook Update Description

Learn how becoming a Yoga Coach can grow your Yoga Business.If you’re not yet ready to launch an online course as a yoga teacher, but are looking to grow your online yoga business, then Yoga Coaching is a great next step.Being a yoga coach is about supporting your students 1:1 in your specialised yoga niche. Taking them on a journey of transformation, from point A to point B. If you’ve already achieved those results yourself or have helped others do it, you can sell your knowledge and time working 1:1 with your students as a yoga coach. Coaching or mentoring students on a 1:1 basis is a powerful and effective first step to creating and launching an online yoga course. This episode covers: Using your knowledge & expertise to help students 1:1 Understanding your niche as a yoga coach How to build authority in your field as a yoga coach & teacher How working as a yoga coach can be a powerful step in creating & launching your online yoga course Using your specialised yoga coaching experience to build a solid foundation for your online yoga course Click here to join the Profitable Yoga Teacher program wait list. Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on InstagramSubscribe to our Youtube channelLike us on Facebook Update Description

Learn 10 High Ticket Sales and Marketing Strategies for Yoga Teachers.You may have heard the term high ticket or premium priced offers. These are offers that provide high value and transformation for your students. A high ticket offer would be an online course, program, membership, mentorship or 1:1 yoga coaching. When it comes to actually selling an online course or any other higher priced online offering, it really requires a higher level of visibility form you and an understanding of buyer behaviour that your students go through to decide if this is the right investment for them or not.As such it’s important to learn some of the best sales and marketing strategies to help you sell your high ticker offerings, to scale and grow your business.This episode covers: 10 best sales and marketing strategies to sell high ticket offerings How to sell online courses How to understand your ideal customer and their pain points Getting clear on your niche & what solution you're offering your ideal student How to connect and build powerful relationships with your audience How to launch your online course Click here to join the Profitable Yoga Teacher program wait list. Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on InstagramSubscribe to our Youtube channelLike us on Facebook

Understand how to stop procrastinating your online yoga course launch and finally make it happen!In this episode you will learn 7 reasons why you haven't launched your online course and what you can do to make it happen.When you create an online course you're actually creating a digital asset in your business which helps you to set yourself up for more financial freedom and flexibility.Once you have created an online course, you can sell it again and again. Offering you limitless opportunities to expand and grow your online yoga business. But what keeps you stuck in procrastination and not taken action to launch your online course? This episode covers: 7 reasons why you haven't launched your online course How to move past procrastination & blocks that keep you stuck The importance of understanding your ideal student & their pain points Why you need to get clear on your niche to create your impactful course topic How to move past self limiting beliefs that keep you stuck The power in building and nurturing your community & email list How to overcome fear & move forward to grow your business Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on InstagramSubscribe to our Youtube channelLike us on Facebook

Is creating an online course your next best step in 2022?As a yogipreneuer you must constantly look at your business and find ways to improve so that you can grow your community, create more impact and make more sales. To succeed its important to view challenges as opportunities and look for ways that you can expand your business. This is especially true if you are struggling to make more money. Is your business capped right now, and making the same amount of money, month after month? Does your current business model have the capacity to scale and grow?It’s important to identify what your offerings are, how much you are charging for them and what it actually takes to reach your monthly income goals. Are you constantly trading time for money? Can you only reach a certain number of students with your drop in or online Zoom classes?In order to grow and scale your business, you need to look for ways to stop trading time for money, reach more students and increase your income. Creating an online course is a powerful way to do just that.This episode covers: The power of creating a sales funnel to scale your business and reach more students The importance of defining your niche and solving your student's specific pain points How creating an online course can help you create a scalable and sustainable online yoga business How to reach more people, reduce your costs and create a greater impact How to create more free time, flexibility and financial freedom Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on InstagramSubscribe to our Youtube channelLike us on Facebook

Overcoming Self Limiting Beliefs: 5 Self Limiting Beliefs that Block your Success as a YogipreneurAs yoga business owners, you will have times where you question whether you're good enough to become successful in your space. You will experience self limiting beliefs that will hold you back from creating the success that you envision for yourself.These self limiting beliefs especially come up when things don't go as planned. This can lead you to questioning if you actually have what it takes to build a successful online yoga business.The key to business success is to learn how to overcome self limiting beliefs that are blocking you from succeeding in your business. Understanding how to overcome limiting beliefs holds the key to help you step into being a yogipreneur.In this episode I share 5 common self limiting beliefs that block your success as a yogipreneur.This episode covers:▪️ The thoughts and limiting beliefs that block your success▪️ How to shift and reframe your mindset ▪️ Where to focus your time and energy for ultimate success▪️ How to combat comparison and doubt in the online space▪️ The importance of doing mindset work and getting supportJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

To create a successful online yoga business and make sales, you need to know how to find your niche and specifically your yoga niche.Without a niche, it's difficult to create messaging and offerings that resonate with the right people. If you don't have messaging and offerings that resonate, your marketing simply won't work.If your marketing doesn't work, you won't make any sales, which means you don't have a yoga business. In reality, 99% of yoga teachers are resisting niching down and avoiding focusing on a specific yoga niche. It feels safer for them to keep their options open with a broader more general offering. Yet more than ever, you need to stand out amongst the online noise and create a specific yoga niche in order to speak directly to your ideal clients, and be seen.If you're yet to "niche down" or you're unsure what that actually means for your business, this episode is for you!This episode covers:▪️ What holds most yogipreneurs back from niching down▪️ What a niche is and how to develop your niche▪️ Why niching down is so important and critical to sales and growing your business▪️ The importance of having a niche for content and online business successJoin Yogipreneur LaunchPad at www.digitalyogaacademy.com.Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

The fundamentals of growing a sustainable online yoga business is to understand the business planning process and key strategies. The fundamentals of growing a sustainable online yoga business is to understand the business planning process and key strategies.Being a yogipreneur means intentionally planning for your business and taking action to make it happen. When you have planned goals and strategies you are able to focus on the areas of your business that bring about growth and profitability. Helping you to move away from the day to day yoga class framework, to an online yogipreneur. It's possible to achieve your dreams. The key is to create planned and strategic action. This episode covers:▪️ How to plan what your want to happen in your business for the year▪️ How to take different action to make your goals reality▪️ How to make your website work for you ▪️ Why you need to create content and show up online▪️ The importance of niching down and email marketing ▪️ How to sell and convert your communityJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Are you ready to launch your yoga business online and make an impact on the lives of people all around the world?In this episode learn a powerful 3 step framework to launch your online yoga business, whilst creating a sustainable and profitable business of yoga.To create a sustainable yoga business you need to go beyond your drop in yoga classes and start working with your students on a deeper level to provide real transformation. Teaching drop in classes doesn’t bring financial stability. Growing your online yoga business is about making a living doing what you love whilst reaching as many people as possible. The key to doing that is to build a solid foundation and learn how to create financial stability so that you can serve.To succeed in the online space, it takes commitment, consistency and showing up for yourself and your business. You need to break through fear and limiting beliefs that could be holding you back from becoming a thriving online Yogipreneur.This episode covers: How to launch yourself as an online Yogipreneur How to grow a sustainable online yoga business The power of defining your niche How to create solid business foundation How to build your online community How to serve your online community Join the Yogipreneur Launchpad waitlist to take your yoga business into the online world. Click here to learn more. Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on InstagramSubscribe to our Youtube channelLike us on Facebook

Shifting your mindset from being a yoga teacher to a yogipreneur, is key in growing your business and creating a successful online business model.Cultivating an entrepreneurial mindset will help you succeed in your online yoga business, assisting you to shift gears from the employee mindset to an entrepreneurial mindset.Learn how to change your mindset for success and cultivate a yogipreneur mindset for your business. It's time to understand how to think like an entrepreneur and grow your business.This episode covers:▪️ How to shift your fears that hold you back and embrace them instead▪️ How to get comfortable taking risks and trust your instincts▪️ Tips for balancing all of the roles of being a yogipreneur▪️ How to no longer trade your time for moneyJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

How to Stop Feeling Overwhelmed in Your Yoga Business! Learn how to combat and stop feeling overwhelmed in your yoga business with these 5 steps.I know from experience that when I start my week without clear direction and unclear priorities, my focus and concentration suffer and procrastination sets in. My to do list feels overwhelming and I just don't know where to start.When you start the week like that, you allow your never-ending to-do list to claim victory before you've even have the chance to get anything done.The key is the prioritise what matters and manage your time in a way that not only allows you to actually complete tasks, but also protects your mindset and focus. Ensuring that you don't go down an endless rabbit hole, feeling overwhelmed and stressed.In this episode, I outline a 5 step plan to help you get focused, stop the overwhelm and get clear on your priorities. This episode covers:▪️ How to set business goals that actually get you results▪️ Important boundaries around emails and social media▪️ Why you should start your day creating▪️ How to set up a space to work in the most productive way▪️ How to use a timer and work in sprintsJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Discover the importance of content marketing and how to create content that inspires some kind of action from your community. Learn content marketing strategies to help you grow your online yoga business. Whether that’s a comment on a post or a sign up to your email list. What are the essentials to ensure that your community engage with your content and turn into paying customers? Listen in to find out!This episode covers:▪️ Why you need to know your audience for your content messaging▪️ The importance of YOU showing up in your content▪️ How to be consistent with your content and reach your ideal students▪️ How to create a process and strategy▪️ How to harness your website content to drive an action▪️ Best practices for creating content for social media to spark engagement▪️ Why it's important to be visible onlineJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Email marketing is stronger than ever and not going anywhere. That's why it's so important to grow and harness a community that you can nurture and sell to. This is a platform you actually own and can have more control over for your business. Don't miss out on this opportunity this year to learn and use powerful email marketing strategies to grow your online yoga business!This episode covers:▪️ The importance of email marketing and growing your community through that platform▪️ How to start with an email service provider▪️ Why you should create a high-value freebie▪️ How to harness your network to grow your online community▪️ Best practices for using paid ads to promote events for your freebie▪️ Why you should send a weekly email and show up in your community's inboxJoin the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on InstagramSubscribe to our Youtube channelLike us on Facebook

How to make sales in your online yoga business in 2022! Selling, how do we feel about selling?The word ‘sales’ can bring with it a lot of fear and bring up words like slimy, sleazy, and difficult.But selling is a really important part of your online business so it's really time to find ways that you can share your life’s work and ‘sell’ in a way that feels authentic and aligned.This episode covers:▪️ How sales should feel in your yoga business▪️ The top sales strategies of 2022▪️ Why you should create a premium online offering▪️ Creating a sales funnel for an ongoing stream of sales▪️ Two marketing strategies to grow your audience▪️ The importance of creating strategic content Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

How to choose profitable online course ideas for your yoga business, that magnetises your community?Whether you already have an online course idea or have yet to choose one, most likely you know what you want to share with the world to create a greater impact.The key is to know that you're expert enough to share with the world. You have something valuable to offer and deliver in an online course. This episode covers:▪️ Where to find inspiration for discovering online course ideas▪️ How to choose an idea that will sell and provide value▪️ How to position your idea in the market towards outcome and transformation▪️ Why it's important to follow your passion ▪️ How to grow and market your idea to your communityJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Looking to learn how to launch an online course successfully? Don't miss out on these launch strategies to sell online courses the right way. Learn what you need to be prepared and plan your online course strategy, whilst avoiding common mistakes along the way.If you're thinking of launching something new in 2022 or you've recently launched an offering and were left feeling deflated or confused, today's episode is for you.In this episode I cover three essential strategies that are commonly missed from an online course launch. Key strategies which will help you to understand how to launch an online course successfully.This episode covers:▪️ How to launch an online course & be successful▪️ Tips on how to commit to your course for the long haul and not give up▪️ The importance of implementing 3 phases to your launch▪️ How to build your audience through each launch phase▪️ The importance of email marketing for your launch▪️ How to have sales conversations - learning how to sell an online courseJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Planning for profit in your yoga business for 2022! Today I'm focusing on planning and specifically planning for profit in your yoga business in 2022, because just like that, we're in the final month of the year!If you haven't done so already, there’s no better time than now to start thinking about what you can do to start 2022 on the right financial footing.This episode covers:▪️ How you can show up differently in the new year▪️ Ways to review and reflect upon the last year▪️ How to envision and manifest for what you want▪️ How to set and evaluate your goals for 2022▪️ What outcome and process goals are▪️ Ways to get micro-focused on actions and planningJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

How to Generate Passive income & my Top 3 Passive Income Mistakes to Avoid in your Yoga BusinessThese days "Passive Income" seems to be the pot of gold at the end of the Yogirepreneur rainbow!It may be something you've thought about and something you're working towards, and it's no surprise, as making money whilst you sleep or whilst on the beach sounds very appealing!But the thing is it's not a case of set your evergreen sales funnel up and that's it, you can put your feet up and chill on the beach drinking a coconut.And so this is WHY I don't really like to use the phrase passive income because it's never really passive.If you’re thinking about adding a passive income stream into your business, please watch this training first so you don’t make these three mistakes!This episode covers:▪️ What passive income is▪️ Examples of passive income streams for yoga businesses▪️ Why doing market research is so important ▪️ Why you need to launch your course live first before going evergreen▪️ The work that goes into creating and promoting passive streamsJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

In this episode Kelly McHugh speaks with Dianne Bondy about how she grew her business from teaching face to face classes to an online yoga business. Dianne shares her experience on how to grow your business online and shine by listening to your students, following your passion and learning from your mistakes and successes. She shares her tips to grow your online community, connect through social media and find a niche that you love.Dianne Bondy is a social justice activist, author, accessible yoga teacher, and the leader of the Yoga For All movement. Her inclusive approach to yoga empowers anyone to practice—regardless of their shape, size, ethnicity, or level of ability. This episode covers:▪️ How to take your business online ▪️ Effective ways to grow a following on social media▪️ How to use your current community to grow your business▪️ The power of your email list▪️ How to discover your passion and niche▪️ The power of listening to your students & discovering what they really need▪️ Creating online courses & workshops & strategies on how to launch themJoin the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on InstagramSubscribe to our Youtube channelLike us on Facebook

🎉 Celebratory 100th Episode! *WIN a Coaching Session* instructions belowLessons from my journey of scaling to a 7 figure business!I know what you may be thinking...Exactly what I was thinking just a few years back when I would hear those really big numbers and although I felt excited about the potential for my own business, part of me wondered how I would ever get there.Self doubt would creep in - how could that be possible for me?In fact, when I first started out, my goal was a six figure year and if you'd told me then that I would create multiple six figure launches, have a $200k month and be scaling to a 7 figure business, my mind would have been BLOWN away!I just want to remind you that I've been doing this for over four years now so comparing your journey, especially if you're just starting out, is really counter-productive. We're likely on different timelines and I do believe it takes some time to get there, this isn't about being an overnight success.It's also not about luck. It actually takes a lot of long-term strategic planning.Wherever you are in your journey right now and whatever your financial goal is, don't fear those words or conversations because business is about making money. So if you're feeling a little uncomfortable or triggered, this is actually showing you that there's some work to do on your money mindset and your capacity to receive.And that's ok - that's part of being an entrepreneur!Learning is another part and today I shared some of the lessons I've learnt along the way in scaling to a 7 figure business. This episode covers:▪️ What to do and not to do for expansion in your business▪️ Mindset shifts to help you grow and increase revenue▪️ How to increase your revenue cap▪️ How to stretch and plan for your financial goals▪️ What's important to remember as you are setting your financial goals▪️ How to change the way you think about sales▪️ Tips to move through resistances that come up for you in your businessClick the link to enter for a chance to win a coaching call with Kelly McHugh, the Founder of Digital Yoga Academy for leaving a review on The Yogipreneur podcast: https://digitalyogaacademy.lpages.co/podcast-review-100th-episode/Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

What does it actually take to become a profitable online course creator as a yoga teacher? Are you curious about what the secret sauce is to kick off your online yoga business and turn your yoga Zoom classes into an online course? Moving into the space of becoming a profitable online course creator?It may not be exactly what you're guessing, but chances are that you being here and consuming this content means that you have it in you to make it happen!This episode covers:▪️ How to go from yoga teacher to an online course creator▪️ What it actually means for a business to be profitable▪️ What the journey of being an online business owner really takes▪️ Lessons learned from growing a multiple 6-figure yoga course businessJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Showing up in your business during major life change can be challenging and at times overwhelming. These challenges faced by small business can add extra strain on your business and personal life.This topic is super relevant for all of us, as it's fair to say that the last year and a half has been difficult for each and every one of us in many ways.We've all been forced to navigate major changes and challenges both in our lives and also in our business. Changes that have resulted in pivoting your business online.And the thing is, your business doesn't just stop when life throws you a curveball. When you run your own business, the lines between personal and professional become blurred.Challenges faced by small business are real and can feel overwhelming. So what happens when your personal life becomes more demanding than usual? What happens to your business when you're faced with a sudden unexpected change or you're going through some kind of life transition?Today I’m sharing my own personal experience of how I have managed my own business when I was going through a very challenging life change. This in the hope that if you’re experiencing something challenging right now, you're not alone. Every business is faced with challenges and I hope that my experience can help you navigate your challenges with more ease.Remember that challenges faced by small business are real and possible. Tap into the support that is around you and find yourself a mentor who has been there, to guide you through those challenging times. This episode covers:▪️ Why it's important to embrace change and challenges▪️ Why it's a blessing to survive the challenges▪️ Lessons you can learn from change ▪️ How I healed and got support for my business and life▪️ How to manage your energy for your mental healthJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Understand how to reset your mindset for success, moving from being a stuck yoga teacher to a successful Yogipreneur! Have you been feeling stuck lately? We all have been there at some point. Maybe you're not sure what to do next or where to start, which causes you to not move forward. This is actually an excuse, with limiting thoughts and mindset holding you back. In this episode I talk about how to reset your mindset for success and why your thoughts are keeping you stuck. This episode covers:▪️ How to combat what is truly holding you back▪️ The limiting beliefs getting in your way ▪️ The importance of taking imperfect action▪️ Why your thoughts are keeping you stuckJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Lessons from my first ever online course launch!To continue moving our business forward, we must be prepared to take risks - and risk-taking and mistakes go hand in hand.But the positives to making mistakes is that they help us to learn quickly and to take action - they become lessons!This episode covers:▪️ The positives when things don't go quite to plan▪️ What I changed from my first to second online course launch▪️ How to believe and keep going with your offer▪️ How to learn from past launch mistakes▪️ The importance of building your community and setting systems in placeJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

The #1 problem with online courses!Maybe you're thinking..."Kelly, you're always telling us how amazing it is to have an online course so what is this all about - problem?!"And my answer to that is yes, it is amazing to have an online course in your business. But there's a very important issue at play IF you want to launch a course that truly creates impact.This episode covers:▪️ The potential and power of online courses▪️ Why the online space is continuously booming and needing yoga/healing▪️. What the #1 problem is with most online courses ▪️. What to focus on when creating your online course▪️. How to create a sustainable online courseJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

You can still have a profitable online yoga course launch with a small community! The size of your email list doesn't matter, it's about nurturing your community. This is a common fear for most yogipreneurs before deciding to launch their online course. Don't let it hold you back!This episode covers:▪️ How you can personalise your emails to connect with your community ▪️ Why it's important to build trust with your community▪️ The benefits of consistently showing up▪️ Strategies to get first-time course clients▪️ How to harness a small email listJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Don't let these fears hold you back and stop you in your tracks when wanting to create your online course! These fears are fears that I’ve personally struggled with as I’ve built my online business - and likely fears you'll face as you build yours. These are common fears!This episode covers:▪️ How to know you are expert enough to teach an online course▪️ The tech needed to create an online course▪️ How to overcome the fear of an over-saturated marketing▪️ How to build your community to sell your online course▪️ How to charge your worth for your course▪️ Overcoming the fear of lacking timeJoin the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

How to Choose the Right Coaching Program For YouOnce you've decided to go for it and build your online business, it can be overwhelming to choose the right coaching program and mentor to give you the support and guidance you're looking for. It's important to take the time to make the right decision and this episode will help guide you to do so.This episode covers:- What's important to know about yourself and your business before looking for a coach or program- How to know if a mentor is aligned with you- What fears are holding you back from choosing the right coaching program and how to combat them - How to make sure the coaching program gets you the results you're looking for Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

5 Tech Tools to Grow Your Online Yoga Business There are so many essential tools to help you grow your business that save you time and make your life so much easier. Don't let not having the right tool hold you back from working on your website, your email, your blog, or your online course. Start here by learning about how each of these tools can help each aspect of your online business. This episode covers:· How tech tools will help you grow your business · Why implementing tools is important and efficient· How to use each tool · Expert advice and walkthroughs of each tool· Why you're already on the right path Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

How much free content vs paid content should you share? Having worked with plenty of yoga teachers, there is a belief that if you share all of your knowledge for free then why will someone pay you. Or if you educate your audience on the topics that you want to teach inside your online course, then you'll have given it all for free. So there's definitely a misconception that if you give away some of your best content for free, you’re going to make fewer sales or get fewer paying students. In reality, it’s the opposite. This episode covers:· Why sharing VALUABLE content over your BEST content will help you more· Why implementing a content strategy is important· What type of content you should be sharing· The importance of knowing what your ideal students want from you· Growing your community Join the Digital Yoga Academy Facebook community The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

How To Know If your Online Yoga Course Is a Profitable IdeaIf you are thinking about creating an Online Yoga Course you should have a pretty good idea of a course topic in mind. Most teachers tend to think about an idea for their course for some time, but they’re just not sure how to move forward and they aren’t certain if their community will actually pay them for it. As soon as you know what your ideal students need from you and you can create an outcome for them… this is when your course will be PROFITABLE! In this episode you’ll discover how you can create a profitable Online Yoga Course by simply connecting with and building an audience.This episode covers: Researching what your ideal students want Understanding what your ideal clients are looking for Crafting your offering Tips on taking action towards launching your online course Growing your community Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

In this podcast I'm breaking down the 5 most common mistakes I see when growing your yoga community so you don't have to make them. This episode covers: Why it's crucial to niche down and understand who you're serving The importance of having a freebie and sharing it Getting the support and help you need to grow your community The purpose of sharing and creating consistent content Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Have you ever thought about launching your very own yoga podcast? Get your notebooks and pens out for this step-by-step guide to provide you with the roadmap and plan to make your podcasting dreams finally come true! We're going over all things scheduling, planning, equipment, editing, and promoting your podcast. This episode covers: Deciding on the format of your podcast Equipment and Software that you need to create your podcast Tips for recording your podcast Creating promotional graphics for your social media and podcast Promoting your podcast The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:https://www.facebook.com/groups/digitalyogaacademy/Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

Today we're talking about one of my favourite topics, online courses.If you've been in this community for some time, you'll know that I talk about online courses and why you should create one in your business all the time. There are many reasons for that. Having a digital asset in your business is really about setting yourself up for more financial freedom, flexibility, and location independence.In this episode, learn how to overcome your fears and believe in yourself as an expert to create and market your online yoga course. The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.This episode covers: Why always having a online course to offer will set you up for success Learning how to build our community online Learning how to create higher priced offerings that aren't an online yoga class - Learning how to listen to your audience and respond so that you can create an offering that truly meets needs. Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Student Success Story - Meegan Bradley How Meegan grow her email list, attracted 250 people into her online yoga challenge, welcomed 60 new students into her membership AND launched her first online yoga course and made just shy of $5k! Meegan is a student inside The Profitable Yoga Teacher program and in less than six months she's done all if this and it's just the beginning!Discover how she's overcome imposter syndrome to believe in herself and her dreams and embrace what the world of online has to offer. Connect with us…The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.Follow us on Instagram Subscribe to our YouTube channel Like us on Facebook

Now, more than ever, people all over the world are craving more than leadership.They're craving teachers they can relate to and who can guide them to create a better life for themselves.So what if you could be that guide?What if your story, your teachings, your offering could inspire others to make the changes they desire and turn everything around for them?And not just a few people, but hundreds of people - maybe even thousands!Would you step up?Would you answer the call to become a leader in your space?Because here's what we know about you!You're here to make a difference.You started this to touch people's lives.You have a role to play in changing the world.And it's no accident that you chose this time to be on earth.It's time to step up so that you can reach more people and change more lives.And in today's episode you'll discover the secret to doing that successfully.You have a powerful message to share with the world. The problem is they don't know it yet.So don't keep them waiting yogipreneur! You’ve got work to do 🚀🚀🚀This episode covers: The secret to filling your yoga offerings and actually making sales. Showing up as the leader Collaborations and how to go about it Your niche and content around this Using your time wisely The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:https://www.facebook.com/groups/digitalyogaacademy/Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

If the number of students showing up to your Zoom class has been dwindling by the week and you're blaming yourself by thinking..."it must be my marketing, I really don't know what I'm doing""perhaps I'm no good at teaching over Zoom"You really need to hear this message today. The future of your yoga business depends on it. The teachers who are thriving online made this very important mindset shift. They're ahead of the curve and you can be too with the right support to transition your yoga business into this new digital era. Are you ready to be ahead of the curve too? This episode covers: The limiting beliefs holding you back The tools you need to get you ahead of the curve Knowing the problems of your ideal students Offering what your clients want and NEED Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

As we expand and up-level in our business, we are faced with new challenges, mindset blocks, and limiting beliefs that can be unique to your stage of business and growth.Figuring your business out on your own got you this far, but it won’t take you to the next level: scaling your business. If you’re serious about scaling, you’re not going to be able to do it by yourself. You will need the help of a reliable team.In this episode, I share my top tips for building an epic team that can support you and your business as you scale, including the top hires to make. This episode covers: How to develop your team over time Where to find support Know when to hire support Finding the RIGHT support Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

It’s easy to trick yourself into thinking that a great course will sell itself, and most of the time that’s not going to be the case. Good sales copy can do that, and since copy is going to be the primary way you sell your course online, taking the time to do it right is worth the effort.This is something quite simple that most yoga business owners are not doing.This change - or improvement - will help you to not only increase engagement but also to increase sales and conversions. This episode covers: the #1 copywriting change you can make in your yoga biz to boost sales and how to make that change. What information you need on your sales page How to use certain features in your content Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

The four phase customer journey begins from the moment your ideal student realises they have a particular problem to the point where they book / buy / enrol in your offerings i.e. they discover a solution to the problem. Throughout the duration of this journey, it is down to you as the business owner to provide them with content that is both appropriate and relevant based on their phase in this journey. And the reason why you want to create and share content relevant to each phase is because it helps your community to move more smoothly through the journey and closer to making a purchase. This episode covers: How you can create a four phase customer journey in your business The journey process for your customers The 4 stages of your customers journey before they will buy from you Content around the 4 stages Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

Maybe you struggle with self-doubt, fear of rejection, imposter syndrome, and the inner critic that is known to be a little harsh.It's easy to look at other successful yogipreneurs and think they just had it easy or it happened for them so quickly or they didn't have that many obstacles along the way.That's simply not true! It's just that we don't often see the challenges that other business owners go through. If you want to transform your self-doubt into unstoppable confidence, this episode is for you! This episode covers: Working on your mindset How to overcome self doubt Why believing in yourself will make you the successful Yogipreneur you want to become The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:https://www.facebook.com/groups/digitalyogaacademy/Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

Are you actively growing your email list right now?If you're not, or you have one but it's not growing or worse, you're not engaging your list, what if I told you that there is a direct correlation between the growth of your email list and the growth of your business bank account...Would that persuade you to prioritise your list?! This episode covers: The common email marketing mistakes that yoga teachers are making What you need to do to grow your email list What you need to be offering in your content Knowing your customer Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

This is for you if you're dreaming of going from your 9-5 to being your own yoga boss, doing work that truly lights you up, gives you location independence and allows you to break the financial glass ceiling that you're currently experiencing.This episode covers: Steps you need to take to go from side hustle to profitable business Making the transition from side hustle to online business Committing to your yoga business Why researching and learning is important in order to make the transition Creating offerings that work for you Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

How to scale to consistent 10k months and why it's possible for you!Uncertainty is the only thing that is certain in life. It's how we navigate it that matters and as the saying goes "what got you here, won't get you there".In this episode, you'll receive practical strategic advice on how to scale your yoga biz.This is for you if you feel like you're doing everything you can to grow your community and fill you classes yet you seem to hit a glass ceiling when it comes to your income goals.This episode covers: How you can scale to 10K months Understanding your audience Questions you need to ask yourself to get to 10K months Stepping outside of your comfort zone The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:https://www.facebook.com/groups/digitalyogaacademy/

How to increase engagement inside your Facebook groupOne thing is for sure is that you should absolutely have a Facebook group for your yoga community. People are spending more time online looking for the answers and guidance than they've ever done before, and one place they are certainly looking is within Facebook groups. Discover three strategies to increase engagement inside your group!This episode covers: Why it's important to have a Facebook Group How having a Facebook increases your chances of making more sales Why having a Facebook groups allows you to connect with your audience more How you can utilise Facebook groups in more ways then one! Join the Digital Yoga Academy Facebook communityThe Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook

The word ‘sales’ can bring with it a lot of fear and bring up words like slimy, sleazy and difficult.But selling is a really important part of your yoga business - without sales you have no business.In this episode, you'll discover five steps to embrace selling as "serving" your yoga community. This episode covers: How to embrace selling as serving your yoga community Serving your community rather then selling Understanding your value Building Trust The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:https://www.facebook.com/groups/digitalyogaacademy/Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list

In today's episode, you'll discover free organic marketing strategies to grow your yoga community.When you grow your community organically it's because people have come across your website from a search result in Google or maybe they've discovered your post because they're following a particular hashtag in Instagram.Perhaps they wanted to listen to a podcast on a particular topic and your podcast showed up!All of these free, organic discovery methods are dependant on one thing...content! This episode covers: Marketing strategies to grow your yoga community Showing up consistently and being known as the "expert" Different content strategies to have an engaged audience Creating your own social media groups Elevate Your Expertise!Claim your seat today for my FREE online Virtual Conference for entrepreneurial yoga teachers being held on 15-17 March 2021 Learn how to leverage your expertise and elevate your yoga business online - with daily challenges & accountability.https://digitalyogaacademy.lpages.co/elevate-your-expertise/My signature group coaching program, The Profitable Yoga Teacher, is launching again soon!Join the VIP waitlist for The Profitable Yoga Teacher and receive a $300 discount when enrolment opens.A transformational four-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it! The program starts on 5 April 2021https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-waitlist/The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:https://www.facebook.com/groups/digitalyogaacademy/Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list