The Woodpreneur Podcast

In this episode, Steve Larosiliere interviews Elvin Hurst, the founder of Kountry Kraft. Elvin shares his journey of building a successful kitchen cabinet business over 65 years, discussing the company's humble beginnings, growth, and the principles that have contributed to its longevity and success. Takeaways: Vision and ambition are essential for building a successful business.Putting customers and employees first, and oneself last is a key principle for business success.Treating customers and employees fairly and doing good work are crucial for any industry, including the wood industry. Chapters: Building a Legacy: The Country Craft StoryThe Power of Vision and Ambition in Business Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Elvin at: https://www.instagram.com/kountrykraftcabinetry/ https://www.kountrykraft.com

In this episode, Steve Larosiliere interviews Daniel Dodd from Hudson Builders in Austin, Texas. Daniel shares the story of starting his construction business during the pandemic and the challenges he faced. He discusses the importance of customer experience and the key roles in his team. Daniel talks about his role in estimating, client interaction, and networking with architects and builders. He emphasizes the value of networking and collaboration in the Austin community. He also shares insights into the progression of his business through various projects and the importance of work-life balance and personal development. Takeaways: Starting a construction business during the pandemic presented unique challenges and opportunities.Customer experience is a top priority for Hudson Builders, focusing on trust, collaboration, and professionalism.The key roles in the team include a project manager and a project coordinator, each playing a crucial part in the success of the business.Networking and collaboration are valuable in the construction industry.The progression of a construction business through various projects is essential for growth.Work-life balance and personal development are important for business owners.Considerations for technology and project management are crucial in the construction industry. Chapters: 00:00 Navigating the Pandemic: Starting a Construction Business03:01 Prioritizing Customer Experience in Construction05:57 Building a Strong Team: Key Roles and Responsibilities24:48 Project Progression and Business Growth34:23 Balancing Work and Personal Development in Construction Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with DANIEL at: https://www.instagram.com/hudson.builders/ https://www.hudsonbuilderstx.com

In this episode, Steve Larosiliere interviews Jo Huddle, the owner of 5'1 Perspective. Jo shares her journey as a small business owner in the woodworking industry. She discusses how she started her business during the COVID-19 pandemic and the challenges she faced. Jo talks about reinvesting in a laser machine to scale her business and streamline her production process. She also highlights the rewards of being able to bring her customers' visions to life and the satisfaction of creating personalized keepsakes. Jo shares her experiences with marketing and the need to improve in that area. She expresses her desire to find more passive income streams and considers the possibility of hiring help in the future. Overall, Jo's story is a testament to the resilience and creativity of small business owners. Takeaways: Starting a small business during challenging times is possible with determination and resourcefulness.Investing in the right tools, like a laser machine, can help streamline production and scale the business.Marketing is a crucial aspect of running a small business and requires continuous improvement and adaptation.Finding passive income streams can provide stability and growth opportunities.Knowing when to hire help and delegate tasks is essential for business growth and personal well-being.Creativity and the ability to bring customers' visions to life are rewarding aspects of being a small business owner. Chapters: 00:00 Introduction and Background02:16 Starting a Small Business During Challenging Times03:36 Scaling and Streamlining Production with a Laser Machine09:03 The Challenges and Importance of Marketing11:17 Exploring Passive Income Opportunities11:43 Considering Hiring Help for Business Growth19:37 The Benefits of a Reliable Laser Machine26:19 Business Performance and Seasonality31:30 The Importance of Marketing and Branding33:49 Overcoming Mental Blocks and Embracing Growth39:02 Conclusion and Future Plans Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Jo at: https://www.instagram.com/51perspective/

In this episode, Steve Larosiliere interviews Carter C from 1BENMU Millworks Design & Studio. Carter started his business by building custom live edge tables. He then transitioned into furniture making and eventually embraced CNC machining and software technology for custom millwork. He emphasized the importance of value-added products and efficient processes. Carter's company focuses on commercial projects and offers project management services. They also specialize in micro cement finishing. Carter discussed the challenges of marketing and the need for a strong online presence. Takeaways: Starting small and building a reputation for quality can lead to business growth.Embracing technology can streamline processes and improve efficiency.Value-added products are essential for sustainability in the market.Project management services can enhance the customer experience.Micro cement finishing offers seamless and waterproof solutions for interior design.A strong online presence and effective marketing strategies are crucial for success. Chapters: 00:00 From Custom Tables to Furniture Making04:02 Embracing Technology for Custom Millwork05:10 The Importance of Value-Added Products09:17 Project Management for Commercial Projects Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Carter at: https://www.instagram.com/1benmu/ https://www.1benmu.com

In this episode, Steve Larosiliere interviews Peter Pomerantz, a custom cabinet maker based in Vermont. He primarily works with contractors, designers, and architects to create custom kitchen cabinetry. Peter's journey into cabinet-making started as a hobby and eventually turned into a successful business. He emphasizes the importance of building a strong team and fostering good relationships with clients. Peter's business has grown over the years, and he is currently in the process of building a new shop to accommodate the increasing demand. He is looking to expand his client base by connecting with designers and contractors in other areas. Takeaways: Building a strong team is crucial for the success of a business.Fostering good relationships with clients leads to word-of-mouth referrals.Scaling up and expanding a business requires careful planning and investment.Staying up-to-date with technology can give a competitive edge in the industry.Finding ways to balance work and personal interests contributes to a fulfilling life. Chapters: 00:00 - Introduction and Background 02:59 - Building a Business and Growing the Team 09:31 - Fostering Relationships and Word-of-Mouth Referrals 13:22 - Finding Fulfillment in the Work 15:22 - Investing in Employees 25:26 - Future Plans and Growth 30:26 - Conclusion Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Peter at: https://www.instagram.com/pomerantz_cabinetry/

In this episode, Steve Larosiliere interviews Colton Broadbent, the creative director of an architectural design firm. He shares his journey of starting the firm right out of college and how it has grown over the years. Colton emphasizes the importance of rooting designs in traditional values while also being creative and thinking outside the box. He discusses the need for the architectural industry to evolve and adapt to new technology and resources, while also focusing on education and creativity. Colton shares his goal of helping change the culture of architectural design and ushering in a renaissance of better design. He also talks about the impact of architecture on mental health and the importance of creating inspiring spaces. Takeaways: Starting an architectural design firm right out of college is possible and can lead to significant growth.Rooting designs in traditional values while being creative and thinking outside the box is a winning combination.The architectural industry needs to evolve and adapt to new technology and resources, while also focusing on education and creativity.Changing the culture of architectural design and ushering in a renaissance of better design is a goal worth pursuing.Architecture has a significant impact on mental health, and creating inspiring spaces is essential. Chapters: 00:00 - Starting an Architectural Design Firm 04:01 - Rooted in Tradition, Creative in Design 08:49 - Evolution and Education in Architectural Design 13:22 - Changing the Culture of Architectural Design 26:15 - Balancing Online Presence and Design Work 33:17 - Spreading the Word and Inspiring Others Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Colton at: https://www.instagram.com/cbroadbentdesign/

In this episode, Steve Larosiliere interviews Tanner Rowley. He shares his journey from biomedical engineering to woodworking, starting his own business, Outer Woods. He discusses the challenges and rewards of entrepreneurship and the need to find ways to scale his business. Tanner also emphasizes the importance of perseverance and being all-in on your dream. Takeaways: The journey to entrepreneurship can be lonely, but social media and connecting with others in the industry can help create a sense of connection.Starting a business that aligns with your passion and values allows you to build your dream rather than someone else's.Entrepreneurship is a constant battle of finding motivation and consistency in doing mundane and repetitive tasks.Building a successful business requires finding ways to scale revenue without proportionally increasing stress and labour.Hiring employees and outsourcing certain tasks can help free up time and allow for more focus on scaling the business.Perseverance and being all-in on your dream are essential for success in entrepreneurship Chapters: 00:00 - Tanner's Background and Introduction to Woodworking 02:21 - Transitioning to Entrepreneurship and Starting Outer Woods 05:38 - Building a Business Aligned with Passion and Values 10:24 - Challenges of Motivation and Consistency in Entrepreneurship 16:37 - Scaling a Business: Increasing Revenue without Increasing Stress 25:17 - Perseverance and Being All-In on Your Dream Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Tanner at: https://www.outerwoods.net https://www.instagram.com/outer_woods/

In this episode, Steve Larosiliere interviews Nick from Oakvale Homes and Development, a large remodel and new construction business in Buffalo, New York. It began as real estate investors and transitioned into working for other homeowners. Oakvale Homes focuses on high-quality craftsmanship and delivering a positive customer experience. It uses project management software like BuilderTrend to streamline its processes. The company has hired carpenters, implemented a lead carpenter system, and employed a dedicated project manager to manage its growth. Oakvale Homes targets customers who have previous renovation experience and understand the process. The company is considering expanding into custom home building and educating their audience through content creation. Takeaways Oakvale Homes started as a real estate investor and transitioned into a remodel and new construction business.They focus on high-quality craftsmanship and delivering a positive customer experience.Oakvale Homes uses project management software to streamline their processes.They have hired carpenters, implemented a lead carpenter system, and hired a dedicated project manager to handle their growth.Oakvale Homes targets customers who have renovated before and understand the process.They are considering expanding into custom home building and educating their audience through content creation. Chapters 00:00 Introduction to Oakvale Homes and Development 04:07 The Value of an Outside Perspective in the Construction Industry 04:35 The Challenges and Learning Curve of Starting a Construction Business 06:26 The Thrill of Selling a Project and Shifting the Risk to the Customer 07:22 Building a Team and Delegating Responsibilities 08:23 The Consulting Background and its Influence on the Construction Business 09:49 The Evolution of Oakvale Homes' Services and Focus 10:30 Implementing Project Management Software and Overcoming Resistance to Change 12:26 Hiring and Training Carpenters and Project Managers 14:40 The Importance of the Customer Journey and Transparency 20:21 Dealing with Challenging Projects and Learning from Mistakes 22:18 Word of Mouth Referrals and Targeted Print Advertising 24:53 Managing Multiple Projects and Planning for Growth 26:06 Considering Differentiation Between Remodelling and Custom Home Building 26:15 Exploring the Strategy of House Flipping 27:07 The Current State and Future Outlook of Oakvale Homes 28:26 Targeting Customers Who Have Renovated Before 29:22 Educating Customers and Expanding Content Creation 32:11 The Ideal Customer Profile for Oakvale Homes Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Nick at: https://www.instagram.com/oakvalehomes/ https://www.oakvalehome.com

In this episode, Steve Larosiliere interviews Andrew Bateman from Bateman Labs. Andrew discusses the development and launch of their VRM chair, a comfortable and technology-focused workstation designed to replace traditional desks. The chair is modular and customizable, with various accessories available. Andrew shares the challenges of transitioning from custom cabinetry to a single product focus and the positive reception they have received at gaming conventions. He seeks advice on marketing strategies to reach a wider audience of work-from-home professionals. Takeaways: Bateman Labs developed the VRM chair, a comfortable, technology-focused workstation designed to replace traditional desks.The chair is modular and customizable, with accessories like cup holders, headphone hooks, and monitor stands.The company transitioned from custom cabinetry to focusing on the VRM chair.The VRM chair received positive feedback at gaming conventions.Marketing strategies could include partnering with work-from-home influencers and highlighting the chair's ability to solve common workspace problems. Chapters: 00:00 Introduction to Bateman Labs and the VRM Chair 03:09 Development and Features of the VRM Chair 06:07 Transition from Custom Cabinetry to Single Product Focus 11:11 Positive Reception at Gaming Conventions Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Andrew at: https://www.instagram.com/batemanlabsinc/

In this episode Steve Larosiliere interviews Kory Robison, owner of Robison Home Builders. Kory shares his journey in the construction industry and his company's growth. He grew up in the industry, working for his father's custom home-building company. After a few years of college, he decided to join the family business and eventually took over the company. He emphasizes maintaining core values and quality as the company grows. He discusses the challenges of scaling the business and the need for effective systems and subcontractor relationships. Kory also highlights the impact of word-of-mouth marketing and the influx of out-of-state clients. Kory also shares his goals for growth and how he measures success based on client satisfaction. He discusses the communication cadence with clients and the use of technology in his business. Finally, he seeks advice on marketing strategies for his custom home-building company. Takeaways: Growing up in a family construction business provides valuable experience.Maintaining core values and quality is crucial for growth.Scaling requires effective systems and strong subcontractor relationships.Word-of-mouth marketing and referrals are powerful for growth.Out-of-state clients can drive business expansion.Custom home construction demands problem-solving and flexibility.Success is measured by client satisfaction.Effective client communication is essential.Technology can streamline construction operations.Marketing strategies include storytelling, community involvement, and targeted advertising. Chapters: 00:00 Introduction and Background05:37 Seeking Mentorship and Business Coaching10:21 Lessons Learned from Scaling Too Fast14:50 Pride in Sustaining Growth and Core Values23:48 Effective Communication32:39 Marketing Strategies Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Kory at: https://www.instagram.com/robisonhomebuilders/ https://www.robisonhomebuilders.com

In this episode, Steve Larosiliere interviews Steve Yi, founder of SpeTools. Steve shares his journey of starting the company and creating woodworking tools to meet customer demands. The company started on Amazon in 2006 and quickly gained popularity. Steve discusses the challenges they faced in developing new products and the importance of customer feedback. He also mentions their focus on CNC tools for woodworking and their plans to expand their product range. Steve highlights the satisfaction he gets from solving problems for woodworkers and the excitement of identifying new opportunities in the market. Takeaways SpeTools started on Amazon in 2006 and quickly gained popularity by offering affordable woodworking tools that met customer demands.The company focuses on developing CNC tools for woodworking and plans to expand its product range to include jigs and gauges.Customer feedback plays a crucial role in product development, and SpeTools actively listens to customer needs and preferences.Steve Yi finds satisfaction in solving problems for woodworkers and is excited about identifying new market opportunities. Chapters 00:00 - Introduction and Starting SpeTools on Amazon 06:42 - Listening to Customers: The Key to Product Development Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with STEVE at: https://www.instagram.com/spetool_cnc/?hl=en https://spetools.com

In this episode, Steve Larosiliere interviews Jake Frampton. Jake shares his journey from corporate HR to starting his own remodelling business. Discovering his passion for project management and hands-on work, he was inspired to leap the COVID-19 pandemic. Jake emphasizes the role of social media, especially Instagram, in growing his business and connecting with designers and architects. He highlights the importance of showcasing the people behind the business and building a personal brand. Jake discusses the challenges of managing a growing team and large projects, and how therapy has helped him find balance and fulfillment. The conversation touches on empathy, intentionality, and conveying value in business. Steve advises on increasing perceived value through storytelling, clear processes, and testimonials, and suggests creating content to educate and engage customers. Takeaways The COVID-19 pandemic can inspire starting your own business and pursuing your passion.Instagram is a powerful tool for growing your business and connecting with clients and industry professionals.Showcasing the people behind your business and building a personal brand can attract clients.Effective project management and team empowerment can help manage growth and large projects.Prioritizing mental health and seeking therapy can improve work-life balance and personal growth.Empathy leads to better decision-making and intentional actions.Conveying value to clients is crucial for business success.Storytelling, clear processes, and testimonials increase perceived value.Creating videos and photos can educate and engage customers. Chapters 00:00 - Introduction and Jake Frampton's Origin Story 07:58 - Harnessing the Power of Social Media for Business Growth 15:04 - Challenges and Rewards of Managing a Growing Business Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with JAKE at: https://www.instagram.com/frampton.remodeling/

In this episode, Steve Larosiliere interviews JT Belknap from DFM Toolworks. JT shares his journey of starting a woodworking tool business. He discusses the challenges of entering a market dominated by overseas sellers and the importance of making their products in the US. JT talks about the initial funding and the use of credit cards and partnerships to bootstrap the business. He also highlights the benefits of selling on Amazon and the scalability it offers. JT shares his experience with automation and the use of robots in manufacturing. He also mentions the challenges of expanding into other product lines and the importance of focusing on woodworking to pay the bills. JT discusses the challenges of selling on Amazon and the importance of data analysis. He considers the benefits of starting a podcast for brand building and lead generation. Takeaways: Selling on Amazon provides scalability and the ability to experiment with new products.Automation, including robots, has helped improve efficiency in manufacturing.Expanding into other product lines can be challenging, and it's important to focus on the core business to generate revenue.Selling on Amazon has become more competitive, with increased competition and carbon copies of products.Analyzing data on Amazon can provide valuable insights into market size and market share.Podcasting can be a powerful tool for brand building and lead generation.Building a community around a brand and providing value upfront can help attract and retain customers.Utilizing data and databases can provide valuable insights for business growth. Chapters: 00:00 Introduction and Background 07:21 Managing a Team of Part-Time Employees 11:41 Scalability and Automation with Amazon 16:23 Challenges of Expanding into Other Product Lines 30:24 Building a Community and Providing Value Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with JT at: https://www.instagram.com/dfmtoolworks/

Ken DeCost from Materia Millwork shares his journey of starting the company and the challenges of finding skilled cabinet makers. He emphasizes the importance of branding and creating a luxury image for the company. Ken also discusses upcoming projects and the value of attention to detail in their work. Steve provides advice on talent acquisition, suggesting networking events, Facebook groups, and hosting a paid apprentice program. Takeaways - Materia Millwork was born from NS Builders and has since opened its doors to other builders and direct-to-homeowners. - Ken emphasizes the importance of attention to detail and grain matching in their work, even though it may not always be the most profitable. - Finding skilled cabinet makers has been a challenge for Materia Millwork. They have tried posting on social media and job platforms. - Building a strong brand image and creating a luxury feel has been a priority for Materia Millwork. Chapters - 00:00 - Introduction and Background of Materia Millwork - 03:03 - Challenges in Finding Skilled Cabinet Makers - 06:26 - Attention to Detail and Grain Matching in Cabinetry - 08:13 - Creative Talent Acquisition Strategies - 11:06 - The Value of Networking and Building a Community - 14:03 - Creating a Strong Brand Image for Materia Millwork Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Ken at: https://www.instagram.com/kendecost/ https://www.materiamillwork.com

In this episode, Steve Larosiliere interviews Chris Huguet, founder of The Lumber Lab. Chris shares his journey from studying microbiology and neuroscience to starting his own woodworking business. He discusses the challenges he faced, including switching career paths and the impact of the COVID-19 pandemic. Chris highlights the importance of finding a niche market, focusing on high-end products, and maintaining safety precautions and financial stability. He recounts the fire that destroyed his shop and the support from the woodworking community. Despite setbacks, Chris has built a thriving business through word-of-mouth marketing and exceptional customer service. He emphasizes communication and attention to detail to stand out from competitors. Steve advises him to hire a part-time employee and explore expansion opportunities like offering accent walls and partnering with other professionals. Chris’s story is a testament to perseverance and innovation in a competitive market. Takeaways Don’t be afraid to switch career paths and pursue your passion.Focus on high-end, custom products for sustainability.Build a strong support network within the woodworking community.Prioritize safety precautions and have a financial safety net.Resilience and perseverance are key to overcoming setbacks.Exceptional customer service and attention to detail set a business apart.Word-of-mouth marketing can significantly grow a business.Hiring help can free up time for business expansion.Explore complementary services and partnerships for growth. Chapters 00:0 - Introduction and Background 02:59 - Switching Career Paths and Starting The Lumber Lab 09:06 - Finding a Niche Market and Focusing on High-End Products 12:14 - Overcoming Adversity: The Fire Incident 27:19 - Resilience and Success 30:30 - Word-of-Mouth Marketing 32:26 - Business Growth and Hiring Help 39:32 - Buying Back Time 48:09 - Exploring New Opportunities Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Chris at: https://www.instagram.com/lumberlabinc/ https://www.lumberlabinc.com

In this episode, Steve Larosiliere interviews Derek Wyman from Cali Hardwoods. Derek shares his background in the lumber industry and the evolution of his family business. He discusses the unique wood species found in Northern California and the challenges of transitioning from custom furniture to lumber sales. Derek also talks about starting a retail lumber store and the partnerships he has formed. He highlights the underutilized wood resources in California and seeks advice on e-commerce and marketing strategies. The conversation concludes with a discussion on building a community and offering exclusive deals to customers. Takeaways Transitioning from custom furniture to lumber sales can be challenging due to the complexities of custom projects and tight profit margins.Starting a retail lumber store requires careful planning and considering location, marketing, and e-commerce strategies.There are underutilized wood resources in California, and partnerships with other sawmills can help scale up operations.Building a community around a brand and offering exclusive deals can create a sense of urgency and customer loyalty. Chapters 00:00 Introduction and Background 03:01 California Hardwoods and Unique Wood Species 06:30 Transition from Furniture to Lumber Sales 09:29 Challenges of Custom Furniture 10:28 Starting a Lumber Store Retail 19:26 Underutilized Wood Resources 21:22 Marketing and Business Advice 26:15 Building a Community and Exclusive Offers 28:12 Conclusion Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Derick at: https://www.instagram.com/calihardwoods/

In this episode, Steve Larosiliere interviews Cam Read from Cread Wood and shares his journey of starting a woodworking business and the role of CNC machines in his work. He discusses how he got started during the COVID-19 pandemic and the support he received from friends and family. Cam talks about the expansion of his product line and building relationships with customers. He also shares his plans for the future and the challenges of balancing work and family life. Finally, he receives advice on organizing his back office and using a CRM to manage his workload. Takeaways Starting a business based on your passion can lead to success and fulfillment.Building relationships with customers and providing excellent service can lead to word-of-mouth referrals.Investing in the right tools, such as a CNC machine, can greatly enhance productivity and expand the range of products and services offered.Organizing the back office and using a CRM can help manage leads, projects, and customer communication more effectively. Chapters 00:00 Introduction and Background 02:51 Starting Cread Wood 05:58 Getting a CNC Machine 09:05 Building Relationships and Expanding Product Line 12:06 Using the CNC Machine for Custom Furniture 14:58 Future Plans and Growth 21:06 Advice for Managing Workload 23:59 Organizing Back Office and CRM 25:59 Conclusion and Contact Information Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Cam at: https://www.instagram.com/cread.wood/

In this episode, Steve Larosiliere interviews Jack Forsberg, a carpenter, cabinet maker, and designer. Jack shares his journey in the woodworking business and how he evolved from furniture making to specializing in historical renovation. He also discusses the Rust Fest, an annual community gathering he organizes, and the importance of social media in connecting with like-minded individuals. Jack emphasizes the need for entrepreneurs to assess their goals and determine if they are more inclined to be artists or entrepreneurs. He advises entrepreneurs to move up during recessions and stay true to their values. Takeaways - Specialize in a niche and focus on high-quality work to stand out in the market. - Assess your goals and determine if you are more inclined towards being an artist or an entrepreneur. - During recessions, move up and offer value instead of lowering prices. - Use social media to connect with like-minded individuals and showcase your work. - Continuously adapt and adjust your business model to stay relevant and successful. Chapters - 00:00 Introduction and Background - 00:22 Jack's Business and Specialization - 04:17 Early Years and Starting the Business - 05:32 The Rust Fest and Community Gathering - 21:53 Advice for Entrepreneurs - 28:22 Assessing Goals and Moving Forward Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Jack at: https://www.instagram.com/jackenglishmachines/ https://jforsberg.ca

In this episode, Steve Larosiliere interviews Laura Basili, the Deck Diva. She shares her journey in the decking industry and the growth of her business, Brazilian Lumber. She discusses the challenges of marketing niche products and the importance of training the marketing team. Laura emphasizes the significance of personal development and staying grounded as a business leader. She also highlights the impact of the economy on the industry and the plans for her business. Takeaways Focus on personal development as a foundation for business success.Create training materials and online courses to onboard new team members and share industry knowledge.Stay grounded and present to approach challenges with a clear mind.Emphasize the importance of good service and building relationships with customers.Adapt to market trends and expand product offerings to meet customer demands. Chapters 00:00 - Origin Story and Deck Diva Name 01:03 - Getting into the Industry 03:46 - Trends in the Decking Industry 05:42 - Business Operations and Team 06:58 - Marketing and Building a Customer Base 08:46 - Challenges in Running the Business 09:58 - Personal and Professional Development 11:14 - Expanding to a Second Location 12:18 - Exciting Aspects of the Business 13:51 - Importance of Being Grounded and Present 16:04 - Impact of the Economy on the Business 20:16 - Approach to Personal and Professional Development 25:32 - Perspective on Life and Business 29:35 - Marketing Advice and Training the Marketing Team Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Laura at: https://www.instagram.com/brazilian_lumber/ https://www.instagram.com/realdeckdiva/ https://brazilianlumber.com

In this episode, Steve Larosiliere interviews Eric Marton from Shoreline Custom Cabinetry. Eric shares how he and his partner Jason Jarrold started their business after meeting through the Kijiji app. They took a leap of faith and invested all their money into the business. Eric talks about the importance of networking and word-of-mouth marketing in growing their customer base. He also discusses the benefits of using a CNC machine and other investments they have made in their business. Eric shares their plans for future growth, including expanding into light renovations. In this conversation, Eric Marton, co-owner of Shoreline Custom Cabinetry, discusses the origin of the company's name and its location in Windsor, Canada. He shares insights into Windsor's growing population and the impact of EV battery plants on the local economy. Eric also talks about the benefits of using CanCam CNC machines and the importance of programming. He seeks advice on improving Instagram engagement and discusses the balance between direct customers and contractors. Steve emphasizes the value of documenting the process and creating content to showcase the company's values and attract customers. He also highlights the importance of optimizing the website and engaging with customers through social media. Takeaways: - Taking a leap of faith and investing in your business can lead to success. - Networking and word-of-mouth marketing are powerful tools for growing a customer base. - Using a CNC machine can greatly improve efficiency and accuracy in cabinetry work. - Investing in the right tools and equipment can help streamline operations and improve productivity. - Expanding into related services, such as light renovations, can open up new opportunities for business growth. - Choose a name that reflects the location and surroundings of your business. - Consider the impact of local factors, such as population growth and economic developments, on your business. - Invest in high-quality machinery and focus on programming to ensure efficient and accurate production. - Document your process and create engaging content to showcase your work and attract customers. - Optimize your website with testimonials, videos, and engaging content to make it easy for customers to choose your business. **Chapters:** 00:00 - Introduction and Background 01:20 - Starting Shoreline Custom Cabinetry 05:06 - Building the Brand and Getting Customers 07:26 - Partnership and Networking 09:02 - Benefits of a CNC Machine 12:09 - Semi-Partnership and Sharing Space 13:07 - Choosing a CanCam CNC Machine 14:01 - Impact of the CanCam CNC Machine 19:10 - Business Growth and Future Plans 20:26 - Expanding into Light Renovations 21:36 - The Origin of the Name Shoreline 22:22 - Location and Proximity to the United States 23:24 - Windsor's Growing Population 24:08 - Visiting Windsor and Getting a CanCam CNC 25:05 - The Importance of Programming in CNC Machines 25:23 - Advice for Improving Instagram Engagement 26:19 - Balancing Direct Customers and Contractors 27:17 - Dealing with Potential Time-Wasting Customers 28:19 - Customer Acquisition and Word of Mouth 29:17 - Documenting the Process and Creating Content 30:11 - Injecting Values and Storytelling in Content 31:08 - Optimizing the Website and Engaging with Customers 33:01 - Continuously Improving and Doubling Down on Success 34:06 - Investing in Testimonials and Organic Content 36:53 - Improving the Website and Adding Personal Photos 37:18 - Final Advice: Don't Give Up and Focus on Quality Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Eric at: https://www.instagram.com/shorelinecustomcabinetry/ https://shorelinecustomcabinetry.ca

In this episode, David Hoffman shares his journey from starting woodworking in 2019 to becoming a full-time woodworker. He began with small projects for his own home and gradually built up his skills and tools. David's obsession with woodworking led him to take on bigger projects, including his first kitchen job. He credits his success to his consistency in posting on social media and building a supportive community. While he may not be making more money than in his previous job, he values the freedom and fulfillment that woodworking brings him. In this conversation, David discusses his experience with different social media platforms, the importance of word-of-mouth and referrals, and his plans for his business. He also talks about the surprises and freedom of being his own boss and the challenges of scaling his business. Steve provides advice on outsourcing installations, identifying tasks to delegate, and building systems and processes. They also discuss the integration of content creation and business and the importance of feeding the social media beast Takeaways Consistency and obsession are key to success in woodworking.Building a supportive community and sharing knowledge can help grow a social media following.Woodworking provides a sense of fulfillment and freedom.Combining woodworking with social media can create new opportunities and revenue streams.Different social media platforms serve different purposes for businesses.Word-of-mouth and referrals are valuable sources of clients.Consider the balance between building a business and being a full-time content creator.Being your own boss provides freedom but also comes with challenges.Outsourcing installations can free up time for other important tasks.Identify tasks you love, hate, and should eventually replace yourself in.Think long-term and start building systems and processes.Integrate content creation into your business strategy.Feeding the social media beast is essential for growth and success. Chapters 00:00 Introduction and Background 03:19 David's Obsession with Woodworking 07:13 Choosing the Niche of Cabinetry 09:06 Getting the First Kitchen Job 10:12 Investing in Tools 11:02 The Jump to Full-Time Woodworking 13:08 Building a Social Media Following 15:19 Expressing Yourself and Building a Community 21:13 Combining Woodworking and Social Media 22:50 Different Social Media Platforms 23:17 Word of Mouth and Referrals 23:57 Future Plans: Building a Business or Content Creation 26:19 Surprises and Freedom of Being Your Own Boss 28:46 Scaling the Business 29:47 Outsourcing Installations 31:22 Identifying Tasks to Delegate 33:15 Thinking Long-Term and Building Systems 36:14 Content Creation and Business Integration 38:46 Building Systems and Processes 40:17 Feeding the Social Media Beast 42:20 Promoting Timberdust Woodworking Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with David at: https://www.instagram.com/timberdustwoodworking/ https://www.timberdustwoodworking.com

In this episode, Steve Larosiliere interviews Nick Gonzalez from San Diego Custom Cabinets. Nick shares the history of his company and how he started in the cabinetry business. He discusses his early years' challenges and his strategies to get customers, including attending trade shows. Nick also highlights the competitive advantage of manufacturing in Mexico and using conversion varnish for finishes. He talks about the importance of giving back to the Mexican community and the growth of his team. Finally, Nick shares his experience in managing and balancing his role as a leader. In this conversation, Nick, the owner of San Diego Custom Cabinets, discusses his journey of finding work-life balance and striving to be the best in his industry. He shares how he prayed for growth and focused on providing exceptional customer service. Nick also talks about the importance of marketing and acquiring customers through social media, and explores the potential of search engine optimization. He discusses the value of storytelling and dominating local markets, as well as the idea of segmenting product lines. Finally, he learns about engaging with followers and building an email list to grow his business further. Takeaways Attending trade shows can be an effective strategy for getting customers in the cabinetry business.Manufacturing in Mexico can provide a competitive advantage, such as using conversion varnish for finishes.Giving back to the community and providing employment opportunities can be a rewarding aspect of running a business.Building a strong team and relying on mentors can help in managing and growing an enterprise. Chapters 00:00 Introduction and Background 00:36 History of San Diego Custom Cabinets 03:32 Trade Shows as a Growth Strategy 04:58 Differentiating Factors and Competitive Advantage 06:20 Using Conversion Varnish and California Regulations 07:39 Transitioning to Manufacturing in Mexico 09:19 Early Challenges and Learning on the Job 10:26 Transitioning to Manufacturing in Mexico (Continued) 13:14 Size and Structure of the Company 15:12 Giving Back to the Mexican Community 16:37 Quality and Perception of Manufacturing in Mexico 19:40 Learning to Manage and Grow the Enterprise 21:11 Mentors and Learning from Others 23:36 Maintaining Sanity and Self-Care as a Leader 24:51 Finding Work-Life Balance 26:01 Striving to Be the Best 27:21 Praying for Growth 28:10 Personal Success and Gratification 29:21 Putting Customers First 30:01 Balancing Workload and Hiring 31:26 Marketing and Acquiring Customers 34:05 Next Steps in Marketing 36:10 The Value of Search Engine Optimization 38:15 Telling Stories and Dominating Local Markets 41:31 Segmenting Product Lines 44:16 Engaging with Followers and Building an Email List 48:21 Expanding the Brand and Targeting New Markets Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Nick at: https://www.instagram.com/sandiegocustomcabinets/ https://sdcustomcabinets.com

In this episode of the Woodpreneur Podcast, Steve Larosiliere interviews Mac Sheldon and John Henry from the Pantorouter. They discuss the origin story of the Pantorouter and how it evolved into a highly valued woodworking joinery machine. The Pantorouter solves the problem of joinery by providing a dedicated joinery machine that is safe and easy to use. It is accessible to a wide range of customers, including hobbyists, boutique furniture makers, and schools. The Pantorouter allows woodworkers to create high-quality furniture at an affordable price. The challenge lies in marketing and educating potential customers about the capabilities and benefits of the Pantorouter. In this conversation, Steve Larosiliere discusses how to get the most talented people to use the Pantorouter and replace their existing systems. They also explore the power of sharing the Pantorouter videos and building a community around the product. Takeaways The Pantorouter is a highly valued woodworking joinery machine that solves the problem of joinery by providing a dedicated and safe tool.The Pantorouter is accessible to a wide range of customers, including hobbyists, boutique furniture makers, and schools.The Pantorouter allows woodworkers to create high-quality furniture at an affordable price, making custom furniture more accessible.Marketing and educating potential customers about the capabilities and benefits of the Pantorouter is a challenge that can be addressed through branding, customer testimonials, and community building. Focus on getting the most talented people to use your product and showcase their work.Highlight the advantages of your product over existing systems to encourage adoption.Encourage customers to share their experiences and videos to create a sense of pride and community.Create a user gallery or platform where customers can upload and showcase their projects. Chapters 00:00 - Origin Story of Pantorouter 03:00 - Development and Improvement of the Pantorouter 04:44 - Background of the Founders 06:01 - Introduction of John Henry 07:43 - Problem Solved by the Pantorouter 08:48 - Benefits and Safety of Using the Pantorouter 11:28 - Affordability and Value of the Pantorouter 14:42 - Challenges in Marketing the Pantorouter 17:11 - Accessibility and Democratization of Custom Furniture 19:40 - Customer Demographics 21:00 - Applications of the Pantorouter 23:25 - Expanding the Market and Supporting Customers 29:04 - Features and Capabilities of the Pantorouter 31:28 - Making Custom Furniture More Accessible 35:55 - Marketing and Business Advice 44:47 - Getting the Most Talented People to Use Pantorouter 46:03 - Replacing Existing Systems with Pantorouter 47:14 - The Power of Sharing Pantorouter Videos 49:15 - Building a Community Around Pantorouter Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Mac & John at: https://www.instagram.com/pantorouter.usa/ https://www.pantorouter.com

In this episode of the Woodpreneur Podcast, Steve Larosiliere interviews Mike McCormack from McCormack Builders. Mike shares how he started his custom home-building company and the challenges and successes he has experienced over the years. He discusses the importance of self-education and continuous improvement in the construction industry. Mike also talks about the plans for his company, including moving to a new headquarters and implementing more efficient building practices. Steve provides feedback on marketing strategies, emphasizing the importance of storytelling and building relationships with clients. Takeaways: Continuous self-education is crucial in the construction industry.Building strong relationships with clients is essential for success.Telling stories and showcasing the process behind builds can attract potential clients.Optimizing marketing strategies can lead to increased visibility and growth. Chapters: 00:00 - Introduction and Background 01:20 - Getting Started in the Construction Industry 03:11 - Taking a Chance and Starting McCormack Builders 06:22 - Building a Dream Headquarters 08:46 - Growth and Scaling the Business 09:59 - The First Critical Hire 13:09 - Realizing the Potential of the Business 15:42 - No Imposter Syndrome 17:23 - The Importance of Self-Education 19:05 - Attracting the Right Clients 21:08 - Future Plans and Growth 23:48 - Marketing and Business Advice 26:28 - Telling More Stories and Building Relationships 28:00 - Feedback on Marketing Strategy Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Mike at: https://www.instagram.com/mccormackbuilders/ https://mccormackbuilders.com

Ben Uyeda, a designer and content creator, shares his journey from architecture to building a successful media company. He discusses the challenges of transitioning from client-based work to pursuing personal projects and monetizing through online platforms. Ben emphasizes the importance of aligning personal interests with financial opportunities and the value of authenticity in creative work. He also talks about his current project of building a hotel and the balance between work and personal life. Ben's approach to growth is driven by curiosity, interest, and the desire for continual escalation in his projects. The conversation explores interesting ways to source raw materials, such as logs for woodworking and fabrication. It discusses overlooked species with heavy uses, unique sources of logs, logs with a story, and the value in unconventional wood. The conversation also highlights the importance of creativity in finding extraordinary margins and mentions specific woods like eucalyptus. Takeaways Align personal interests with financial opportunities to create fulfilling work.Demonstrate value and curiosity in your projects to attract opportunities.Focus on authenticity and genuine interests rather than seeking external validation.Continually challenge yourself and escalate projects to foster growth and motivation.Maintain balance by evaluating and adjusting priorities regularly. Consider exploring overlooked wood species with heavy uses, such as Sycamore, Hemlock, Cedar, Doug Fir, and Osage Orange.Look for unique sources of logs, such as salvaging bog logs or partnering with tree services that have contracts with state and local governments.Seek out logs with a story or historical significance to add character and value to your woodworking projects.Embrace the potential of unconventional wood materials, as they can offer unique aesthetics and high margins. Chapters 00:00Introduction and Background 03:00Transition from Design to Content Creation 06:17Challenges in Pursuing Personal Projects 09:13Demonstrating Value and Attracting Opportunities 11:14Authenticity and Genuine Interests 14:21Choosing Brand Partnerships 18:20Escalating Projects and Continual Growth 22:26Building a Hotel Project 25:34Maintaining Balance and Self-Care 29:59Completion and Launch of the Hotel 35:18Evaluating Personal and Professional Growth 37:14Advice and Struggles 38:29Sourcing Raw Materials: Types of Logs 39:45Overlooked Species with Heavy Uses 41:15Unique Sources of Logs 42:24Logs with a Story 44:06Value in Unconventional Wood 45:07Creativity and Extraordinary Margins 46:36Eucalyptus and Other Interesting Woods Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Ben at: https://www.instagram.com/benjaminuyeda/ https://www.benuyeda.com

Rohan Ward, a furniture maker and designer, shares his journey of starting and growing his business in Chicago. He discusses his background in woodworking and furniture design and the influence of his childhood and education on his craft. Rohan emphasizes the importance of personal branding and standing behind the quality of his work. He also talks about the challenges and rewards of running a small business, including managing a team and maintaining a high level of craftsmanship. Rohan shares his approach to marketing and finding clients and his interest in exploring AI in furniture design. In this conversation, Steve Larosiliere and Rohan Ward discuss strategies for scaling up and making more money in the furniture-making business. They explore the importance of recognizing expertise, increasing prices, and nurturing and optimizing the brand. They also discuss the potential for expanding the product line and branding, and the idea of creating a line of furniture. Finally, they explore the concept of building a product that pays without requiring physical labour. Takeaways Personal branding and standing behind the quality of your work can be powerful marketing tools.Craftsmanship and attention to detail are essential in the furniture-making industry.Word-of-mouth referrals and building relationships with designers can lead to new clients.Exploring AI in furniture design can offer new possibilities for creativity and efficiency. Scaling up and making more money in a business often involves finding the right recipe for growth and expanding labor.Recognizing expertise and increasing prices can help position a brand as elite and attract higher-paying clients.Nurturing and optimizing a brand is essential for long-term success and increased recognition.Expanding the product line and branding can help reach a wider audience and increase revenue.Creating a line of furniture based on years of knowledge and experience can be a lucrative venture.Building a product that pays without physical labor can provide a sustainable income stream. Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Rohan at: https://www.instagram.com/rohanwarddesigns/ https://rohanwarddesigns.com

In this episode, Steve Larosiliere interviews Zach Shrum from Centurion Wood Coatings. Zach shares his journey into the wood coatings industry and how he transitioned from owning a painting business to working for Centurion. He discusses the company's focus on industrial wood coatings and its target market of professional cabinet makers and painters. Zach also talks about the importance of creating opportunities for others and the satisfaction of growing a business. He provides insights into Centurion's product line and their approach to finding and working with distributors. Lastly, he seeks advice on how to break past 10,000 followers on Instagram and improve their marketing efforts. In this conversation, Zach Shrum and Steve Larosiliere discuss the use of hashtags to build community and increase brand visibility. They explore the power of hashtags in reaching a targeted audience and share examples of how hashtags have helped businesses grow. They also discuss the importance of focusing on one's unique ability and delegating tasks to others. The conversation emphasizes the value of surrounding oneself with smart people and leveraging their expertise. Takeaways Zach Shrum's journey into the wood coatings industry started with owning a painting business and eventually led him to Centurion Wood Coatings.Centurion Wood Coatings focuses on industrial wood coatings for professional cabinet makers and painters.Creating opportunities for others and growing a business can be incredibly satisfying and fulfilling.Centurion Wood Coatings offers a range of products, including 2K water-based polyurethane and self-cross-linking acrylic.Finding and working with distributors is a combination of organic growth through customer referrals and targeted marketing efforts.To improve their Instagram marketing, Centurion Wood Coatings can create a branded hashtag, encourage user-generated content, and engage with their community through a private Facebook group. Hashtags are a powerful tool for building community and increasing brand visibility.By using relevant hashtags, businesses can reach a targeted audience and stand out among competitors.Tapping into local communities with hashtags can lead to new opportunities and connections.Focusing on one's unique ability and delegating tasks to others can increase productivity and success.Surrounding oneself with smart people and leveraging their expertise can lead to greater achievements. Chapters 00:00Introduction to Centurion Wood Coatings 01:15Zach Shrum's Journey into the Industry 03:05Taking Over and Growing a Business 04:24Transition to Centurion Wood Coatings 06:47The Responsibility of Creating Opportunities for Others 11:46The Role of Director of Sales and Marketing 18:35Centurion Wood Coatings Product Line 22:55Finding and Working with Distributors 26:26Advice on Instagram Marketing 35:57Using Hashtags to Build Community 39:00The Power of Hashtags 40:20Tapping into Local Communities with Hashtags 44:45Focusing on Your Unique Ability 47:36Surrounding Yourself with Smart People Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Zach at: https://www.instagram.com/thebeardedfinisher/ www.thebeardedfinisher.com

In this episode of the Woodpreneur podcast, Steve Larosiliere interviews Brent from BYOT. Brent shares his journey of starting a YouTube channel focused on DIY home improvement and woodworking. He discusses how he transitioned from a full-time contractor to a content creator and the impact of COVID-19 on his business. Brent emphasizes the importance of audience-first content and the value of networking with other creators. He also shares insights on staying motivated, continuously learning, and finding success in the content creation industry. In this conversation, Steve Larosiliere speaks with Brent about time management and the importance of delegating tasks. They discuss the amount of time spent on various activities, such as emails and scheduling, and explore ways to streamline these processes. Brent expresses the need to prioritize self-care and physical well-being. Steve suggests hiring a virtual assistant to handle administrative tasks and shares tips on finding the right person for the job. They highlight the benefits of outsourcing certain tasks and the potential for increased productivity and growth. Takeaways Transitioning from a full-time job to content creation requires dedication and perseverance.Listening to your audience and adapting your content to their needs is crucial for success.Building a supportive network of fellow creators can help combat the loneliness of entrepreneurship.Continuous learning and staying ahead of industry trends are essential for growth and success. Efficient time management and delegation of tasks can free up valuable time for other activities.Prioritizing self-care and physical well-being is essential for overall productivity and well-being.Hiring a virtual assistant can help streamline administrative tasks and allow for more focus on core responsibilities.Outsourcing low-wage tasks can save time and enable the pursuit of higher-value activities. Chapters 00:00Introduction and Background 03:00Creating the BYOT Brand 06:54Navigating Challenges and Unexpected Success 10:45Finding the Right Audience 13:42Balancing Personal and Professional Life 18:34The Loneliness of Content Creation 23:08Motivation and Overcoming Challenges 28:59Staying Ahead and Continuous Learning 30:45Plans for the Future 37:09Advice on Hiring 41:21Managing Time and Tasks 43:04Taking Care of Yourself 45:11Delegating Tasks to Assistants 47:38Benefits of Hiring Assistants 48:50Maximizing Time and Productivity Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Brent at: https://byotools.me/ https://www.instagram.com/byotools/

Dagan Koffler, owner of Dagan Design Construction, shares his journey in the design and construction industry. He discusses how he got into the business, the challenges he faced, and the growth of his company. Dagan emphasizes the importance of building a strong team and creating a positive company culture. He also talks about the benefits of being a design-build firm and the value of social media in marketing his business. Overall, Dagan's story highlights the rewards and challenges of running a successful design and construction company. The conversation covers various strategies for showcasing and promoting design projects. It emphasizes the importance of creating articles and case studies based on each project in the portfolio. The discussion also highlights the value of featuring customers in videos and social media to provide relatable content. Additionally, the conversation explores the idea of deepening storytelling and expanding into furniture design. However, challenges with client participation in terms of privacy concerns are acknowledged. Takeaways Building a strong team and creating a positive company culture are essential for business growth.Being a design-build firm can provide a competitive advantage and streamline the construction process.Social media is a valuable tool for marketing and connecting with potential clients.Continual learning and self-improvement are key to success in the design and construction industry. Create articles and case studies based on each project in the portfolio.Feature customers in videos and social media to provide relatable content.Deepen storytelling by showcasing the people behind the projects.Consider expanding into furniture design to offer a broader range of services. Chapters 00:00Introduction and Background 01:13Getting into Design and Construction 04:06Growing the Business and Hiring Staff 07:10Taking the Business Seriously and Making Investments 09:05Building a Team and Delegating Responsibilities 11:51Learning and Growing as a Leader 15:14Focus on Remodeling and Design-Build 17:12The Reward of Creating and Building 18:23Differentiating from Competitors 21:12Maximizing Social Media and Marketing 25:05Building a Strong Company Culture 26:59Expanding into Other Business Ventures 27:41Advice on Social Media and Marketing 33:12Creating Articles and Case Studies 33:57Featuring Customers in Videos and Social Media 35:25Deepening the Storytelling 36:23Expanding into Furniture Design 37:34Challenges with Client Participation Connect with Steve: BuilderGrowth.io Instagram.com/thelarosiliere Instagram.com/woodpreneurnetwork Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com Connect with Dagen at: dagandesignconstruction.com https://www.instagram.com/dagandesign/

"I read a fair amount, like pretty much everybody. What I have is a great ability to see what other people are doing, to observe what people are working on, and to understand techniques or things that can work for us." Miles Janes Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Miles Janes from Vermont Heavy Timber. Miles grew up surrounded by the aroma of sawdust and the intricate beauty of woodwork, thanks to his father, a skilled cabinet maker and woodworker. Despite initially considering a career in kitchens. Miles found his true passion in the realm of timber frame restoration. His journey began when he joined a timber frame restoration company in his hometown, Building Heritage, owned by his now good friend, La Lothrop. Little did he know, this would mark the beginning of a remarkable journey in the world of heavy timber. Listen now and get the whole story! “I love challenges. And so that's really exciting. And also, what's exciting is that we're finally like, we're doing well. It's been a grind for like, three years, I'd say, you know, we're always growing.” Miles Janes Lessons Carved in Wood Reflecting on his decade-long journey in the business, Miles shares some invaluable lessons. One of the core principles guiding his business is a commitment to integrity and quality. Refusing to compromise on the type of work they undertake and the standard of craftsmanship they deliver has been key to their success. Additionally, Miles emphasizes the importance of continuous learning and seeking wisdom from those who have walked the path before. Facing Challenges with Grit and Determination While the road hasn't always been smooth, Miles navigated through uncertain times with resilience and determination. From tight financial spots to daunting projects, he faced each challenge head-on, always maintaining his commitment to excellence and integrity. Looking Ahead: A Vision for the Future As Vermont Heavy Timber celebrates its 10th year, Miles is excited about the future. With a stellar crew and a solid reputation, the business is poised for growth. Miles envisions expanding into new territories, potentially transitioning into an ESOP model, and taking on even more challenging projects. Crafting Success Through Storytelling In the ever-evolving world of business, Miles understands the power of storytelling as a tool for growth. By documenting their projects, sharing their journey, and showcasing their expertise, Vermont Heavy Timber aims to solidify its position as a leader in the industry. From captivating website narratives to engaging social media content, Miles is determined to let their work speak for itself. Want to get in touch with Miles Janes? Contact him through: Instagram: https://www.instagram.com/vtheavytimber/

“Once you get into that design kind of mind frame, it just stays with you 100% You become a magpie of, you know, choosing things, and storing things away for free. “ Dan Bullen Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Dan Bullen from Iluka London. Dan's journey began with a desire for change, a longing to shift from the digital realm to the tactile world of creating physical products. As a graphic designer and with his wife, Sarah, an interior designer, they embarked on a quest to blend their talents with their passion for woodworking. Iluka derives its name from an Australian Aboriginal word meaning "by the sea," paying homage to Dan's roots and his connection to a little fishing village near his hometown on the east coast of Australia. The company specializes in crafting exquisite pieces predominantly from wood, complemented by acrylic, resin, and metals. Their signature creations include table lamps, furniture, lighting, and accessories, with a spotlight on the coveted river tables. Listen now and get the whole story! “I've always had this flattening jig, right for flattening, which is a manual that runs off extruded aluminum, but you manually push it back and forth, right, and it's just mind numbingly repetitive. And I thought, you know, it's all set up to roll smoothly. “ Dan Bullen Embracing Innovation: What sets Iluka apart is its commitment to innovation. Dan's journey took a new turn when he ventured into the realm of tool design. What started as a personal endeavor to enhance his woodworking experience evolved into Iluka Tools—a venture aimed at revolutionizing woodworking processes. From automated sanding to CNC-inspired solutions, Iluka Tools embodies efficiency and craftsmanship. Building a Brand: Dan's background in graphic design instilled in him a keen eye for branding and aesthetics. With Iluka, he has crafted not just products but a brand synonymous with creativity and quality. By understanding his audience intimately and fostering a vibrant community, Dan has laid the foundation for sustainable growth. Future Directions: As Iluka Tools gains traction, Dan faces the exciting challenge of scaling the venture. Balancing affordability with innovation, he aims to democratize access to advanced woodworking tools. From affiliate-driven guides to turnkey solutions, Dan explores various avenues to expand the reach of Iluka Tools while staying true to its ethos. Conclusion: In the world of woodworking, Iluka London and Iluka Tools stand as beacons of innovation and craftsmanship. Dan Bullen Webb's journey exemplifies the power of passion, creativity, and a relentless pursuit of excellence. Whether it's crafting stunning furniture or designing cutting-edge tools, Iluka continues to push the boundaries of what's possible in woodworking. Visit Iluka London and Iluka Tools online to experience the intersection of artistry and innovation firsthand. Want to get in touch with Dan Bullen? Contact him through: Instagram: https://www.instagram.com/ilukalondon/ Website: https://www.ilukalondon.com/

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Cam Anderson from Blacktail Studio. Cam reflects on the changes and challenges he faced over the past few years, especially during the global pandemic. He made the daring decision to quit his full-time job as a life flight pilot to pursue woodworking and content creation. Cam shares the challenges and uncertainties he faced during this transition, especially considering his wife's business and the state of the world at the time. Despite the initial uncertainty, Cam's decision paid off as he witnessed a significant surge in his YouTube channel's popularity during the pandemic. With dedication and hard work, Cam managed to replace his income and even surpass it through his woodworking projects and YouTube content. Listen now and get the whole story! “I need to find this voice because I want to be like this person. And for me, this is the only one I know how to do. You know, if you had me in charge of a TV show, and I had to create a character? I couldn't do it. Because it would just be the one.” -Cam Anderson The Creative Process: Cam delves into his creative process, highlighting his approach to finding inspiration for his woodworking projects and YouTube videos. He emphasizes the importance of staying open to new ideas and leveraging various sources for inspiration, such as social media platforms like TikTok. Branding and Authenticity: Cam discusses his branding strategy, which revolves around simplicity and authenticity. He shares insights into his snarky humor and how it resonates with his audience, leading to increased engagement and brand loyalty. Expanding Horizons: Apart from YouTube, Cam has ventured into other entrepreneurial endeavors, such as launching Maker Book—a directory of woodworking spaces—and creating his own product line, including the successful Three Nana ceramic finish. Lessons Learned and Future Plans: As Cam reflects on his journey, he emphasizes the importance of focus, commitment, and embracing change. He discusses his future plans, including further expanding his YouTube channel, growing his product line, and staying relevant in the ever-evolving world of content creation. Conclusion: Cam's story is a testament to the power of passion, dedication, and resilience. From quitting his job to pursue his dreams to building a successful brand and product line, Cam's journey inspires aspiring creators and entrepreneurs to follow their passions and carve their own path to success. “It's about getting their name and their brand out there and getting their unique perspective out there, like that's what a woodpreneur to me is like, because woodpreneurs do things that not a lot of people can do.” -Steve Larosiliere Want to get in touch with Cam Anderson? Contact him through: Instagram: https://www.instagram.com/blacktailstudio/

“I probably am exaggerating, all the clients we've gotten thus far have been primarily word of mouth and recommendation.” Tony Mcklem Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host, Steve Larosiliere, is joined by Tony Mcklem from Hollywood Decks, a leading outdoor living company based out of Northeast Florida. In this blog, we delve into the insightful conversation from The Woodburner Podcast featuring Tony Mcklem, the founder of Hollywood Decks, as he shares his remarkable journey and the keys to their success. Tony Mcklem, along with his wife, embarked on a journey to establish Hollywood Decks, an outdoor living company, after moving from Los Angeles to Northeast Florida. With a background in finance and a passion for hands-on construction, Tony found himself seeking a change from the office world to the outdoors. Inspired by his volunteer experiences and driven by a desire for a new beginning, Tony took the leap into the construction industry. Listen now and get the whole story! “We're just sharing who we are, our purpose, our mission, and our goals, and why we do things the way we do. And we're fortunate to have such good feedback, such good support from some of these folks in the social media world.” - Tony Mcklem Networking and Relationship Building: Recognizing the importance of networking and building relationships, Tony focused on connecting with industry professionals, suppliers, and representatives in the area. Leveraging his connections from Los Angeles, Tony sought out key individuals who could support Hollywood Decks' growth in the new market. Through strategic networking and word-of-mouth referrals, Hollywood Decks began to establish its presence and reputation in the community. Transitioning to High-End Projects: As Hollywood Decks gained traction, Tony identified a niche market for high-end deck building in Northeast Florida. Rather than competing in the saturated market of pressure-treated decks, Tony positioned Hollywood Decks as a provider of premium, elaborate outdoor living spaces. This strategic differentiation allowed Hollywood Decks to stand out and attract clients seeking quality craftsmanship and personalized designs. Investing in Growth: With the success of their initial projects, Hollywood Decks began to invest in their business expansion. Tony recognized the need to scale operations and enhance their capabilities to meet growing demand. This included bringing in experienced team members and investing in equipment and resources to deliver exceptional results. By prioritizing quality and customer satisfaction, Hollywood Decks solidified its position as a trusted provider in the industry. Content Creation and Brand Partnerships: In addition to their on-site projects, Hollywood Decks ventured into content creation and brand partnerships to further elevate their brand presence. Collaborating with reputable companies and brands in the outdoor living space, Hollywood Decks produced engaging content to showcase their expertise and showcase their projects. Through strategic collaborations and content marketing efforts, Hollywood Decks expanded its reach and connected with like-minded partners who shared their vision and values. Embracing the Journey: Today, Tony Mcklem and the Hollywood Decks team continue to pursue their passion for creating stunning outdoor living spaces while fostering meaningful connections within the community. Their journey serves as a testament to the power of perseverance, strategic networking, and a commitment to excellence in craftsmanship. As they look ahead to the future, Hollywood Decks remains dedicated to pushing the boundaries of innovation and delivering unparalleled outdoor experiences for their clients. Want to get in touch with Tony Mcklem? Contact him through: Instagram: https://www.instagram.com/hollywooddecks/ Website: https://hollywooddecks.com/

“If we can really put heirloom pieces into people's homes, so that should anything happen—whether they need to move, sell, or pass things down to family—those cabinetry pieces could arguably be uninstalled, moved to new locations, and reinstalled, allowing people to carry them with them for decades.” -Katie Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Katie& Jesse from JKath Design + Build. We delve into the fascinating journey of Katie and Jesse from Jay Kath Design Build. From the origins of their business to their approach to craftsmanship and client relationships, there's much to uncover. Katie and Jesse's journey began nearly 15 years ago with a passion for cabinetry. What started as a custom cabinetry shop evolved into a full-fledged design-build firm, fueled by a blend of craftsmanship and a keen eye for design. Their foray into Instagram marked a turning point, opening doors to new opportunities and expanding their reach. Listen now and get the whole story! “I think what's been really fun in the last few years is that we've gained all of our clients' trust. You know, they just seem to allow us to do our job versus questioning everything, including pricing.” -Jesse Finding Their Niche: In a saturated market, JKath Design + Build stands out for its commitment to quality and its ability to cultivate trust with clients. With a focus on high-end remodeling and big additions, they've carved a niche for themselves, attracting clients who value expertise and reliability. Building Trust Through Experience: Their ideal clients are those who have navigated renovations before, understanding the intricacies and challenges involved. By curating the design process from the outset, they build trust early on, fostering smoother collaborations and successful outcomes. Crafting the Jay Kath Brand: For Katie and Jesse, the brand extends beyond aesthetics—it's about embodying values of integrity, attention to detail, and enduring quality. From branded vehicles to meticulous project management, every aspect reflects their commitment to excellence. Balancing Business and Family: As a couple running a business together, Katie and Jesse have learned to navigate the delicate balance between work and family life. With three children and a blended family dynamic, they prioritize communication, delegation, and intentional time together. Scaling the Business: As JKath Design + Build continues to grow, the challenge lies in replicating their expertise and ethos. Hiring and delegation are crucial, yet daunting tasks, requiring careful consideration and a commitment to nurturing talent. Seeking Advice and Growth: Despite their success, Katie and Jesse recognize the need for continual improvement. From streamlining operations to enhancing their marketing efforts, they remain open to learning and evolving in their journey. Conclusion: The story of JKath Design + Build is one of passion, perseverance, and the pursuit of excellence. Through their dedication to craftsmanship, integrity, and family, Katie and Jesse have built not just a business but a legacy of timeless design and unwavering commitment to their clients. Want to get in touch with Katie & Jesse? Contact them through: Instagram: https://www.instagram.com/jkath_designbuild/

"The best way for you to do that is to tell more stories. Optimize your bio and post more frequently. You could even revisit your old posts and turn them into videos. Essentially, you just need to post more videos." Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode, I’m going to help you unlock growth for your wood business. In the fast-paced world of marketing and business, finding the right advice can often feel like searching for a needle in a haystack. But what if I told you that sometimes, the most invaluable insights come from unexpected places? Steve Larosiliere's insights provide a roadmap for the growth and prosperity of your woodworking business. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! Embracing Imperfection: The Power of Unveiling the Process David from Amelia Cabinet Company deals with a dilemma that many artisans face: the reluctance to share unfinished work. With a commitment to high-end craftsmanship, he often finds himself hesitant to showcase his projects until they're near perfection. However, Steve offers a different perspective—one that emphasizes the value of transparency and storytelling. They urge David to embrace the journey, to document the process, and to share the stories behind each creation. Instagram as a Platform for Connection and Growth Instagram, often hailed as a powerful marketing tool, serves as a double-edged sword for David. While he acknowledges its potential to attract clients and foster connections, he grapples with the frequency and content of his posts. Steve advocates for a more consistent and narrative-driven approach. By sharing daily stories and highlighting the behind-the-scenes moments, David can deepen his engagement with his audience and amplify his brand's presence. The Impact of Storytelling on Client Relationships The conversation delves deeper into the significance of storytelling in building client relationships. Steve emphasizes the emotional resonance of narratives and the potential to convert leads into loyal patrons. By infusing his brand with personal anecdotes, family legacies, and philanthropic endeavors, David can create a compelling narrative that transcends mere transactions. His clients aren't just purchasing cabinets; they're investing in a legacy, supporting a cause, and becoming part of a community. Honoring Heritage: From Branding to Giving Back Central to David's journey is the legacy of his sister, Amelia, whose name adorns his company. While initially hesitant to capitalize on her memory for commercial gain, David's mentor reframes it as a tribute to her legacy. By amplifying the brand with Amelia's name and integrating her story into its fabric, David can honor her memory while propelling his business forward. Moreover, by aligning his company with charitable initiatives close to his heart, David can imbue his work with a sense of purpose and impact. Charting a New Course: Post-Podcast Reflections As the podcast draws to a close, David reflects on the transformative insights he's gained. Inspired by Steve’s guidance, he envisions a future where Amelia Cabinet Company isn't just a purveyor of fine craftsmanship but a beacon of storytelling and community engagement. From over-branded hoodies to heartfelt narratives, Contact Steve through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneur Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“When you start spending, you know, an infinite amount of time doing so, you might as well build it yourself in the first place. “ -David Vincenzi Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by David Vincenzi from Amelia Cabinet Company. David's journey begins with his father, an architect with a passion for cabinetry. Over 30 years ago, his father made a pivotal decision to specialize in cabinetry, laying the foundation for what would become Amelia Cabinet Company. Growing up immersed in the business, David learned the ropes, from installation to manufacturing, paving the way for his future role. The 2007 financial crisis brought about significant changes for Amelia Cabinet Company. Forced to adapt, they shifted focus to in-house manufacturing to maintain control over quality and margins. David's resilience and determination led him to take the reins fully in 2012, driving the company forward amidst adversity. Listen now and get the whole story! “It's so much more fun than saying, you know, hey, I'm just looking for this white kitchen that looks like everybody else's. It's a lot and brings a lot of personality into it and makes it yours makes it unique. “ -David Vincenzi A Name with Meaning: Honoring a Legacy Amelia Cabinet Company bears a name rich in significance. Named after David's younger sister, Amelia, the company pays homage to her enduring spirit. Despite her battle with a rare autoimmune disorder, Amelia's memory lives on through the craftsmanship and dedication of the company. Crafting Excellence: The Heart of the Business At the core of Amelia Cabinet Company lies a commitment to quality and craftsmanship. Specializing in kitchens and inset all-wood cabinetry, their work reflects a blend of old-world charm and modern innovation. With a team dedicated to perfection, each project is a testament to their passion and skill. Navigating the Modern Landscape: Innovation and Tradition In an ever-changing industry, David remains at the forefront of innovation. Integrating modern technologies with traditional craftsmanship, Amelia Cabinet Company continues to set the standard for excellence. Their ability to adapt and evolve ensures they remain a beacon of quality in a dynamic landscape. Building Relationships: Beyond Business For David, the journey extends beyond business transactions. Building relationships with clients is a cornerstone of Amelia Cabinet Company's ethos. From initial design concepts to the final installation, each project is a collaborative endeavor, resulting in spaces that inspire and delight. Looking Ahead: A Vision for Tomorrow As David looks to the future, his vision is clear: to create a lasting legacy built on excellence and integrity. With a focus on quality over quantity, Amelia Cabinet Company aims to leave a mark that transcends generations. Through dedication, passion, and unwavering commitment, Amelia Cabinet Company continue to shape the landscape of fine craftsmanship. “If people are literally contacting you because of pictures, they want to see you, they want to see the team, they want to see all of the things behind. And I know that your product, your end product, is about perfection.” Steve Larosiliere Want to get in touch with David Vincenzi? Contact him through: Instagram: https://www.instagram.com/amelia_cabinet_company/

"Imagine a thank you note with a poem or quote, to the client, or the GC. Right? Imagine your brand, with your, like, most famous quote, or like one of your quotes, or sayings or what have you." -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode, I’m going to help you learn how to carve your niche in carpentry. In the bustling world of carpentry and construction, standing out can feel like an uphill battle. But what if I told you that your true brand lies not just in your craftsmanship, but in the essence of who you are? Let's delve into a transformative conversation between Cod from Plate and Nail on the cusp of discovery, and his mentor, unraveling the art of building a brand that resonates. Steve Larosiliere's insights provide a roadmap for the growth and prosperity of your woodworking business. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. Now, let's delve into the complete story. "The more I was myself, the more I discovered. And as I showed my face, the more I found I needed. If I just completely leaned into being myself..." - Steve Larosiliere Discovering the Heart of Your Craft Cody's journey towards self-realization. Sometimes, it takes a guiding hand to unveil the hidden treasures within ourselves. As Cody confessed his passion for poetry, it became apparent that his craft extended far beyond the realm of hammers and nails. Embracing poetry as his true calling was the first step towards carving his unique niche in the world of carpentry. Craftsmanship Meets Creativity: The Birth of a Brand Steve ignited a spark of possibility. Imagine intertwining poetry with plywood, etching verses that transcend time into the very framework of a home. The notion of infusing gratitude into every nail driven resonated deeply. This wasn't just about building structures; it was about building connections, leaving an indelible mark on every project. Amplifying Your Essence: The Power of Authenticity In a world inundated with replicas, authenticity emerges as the ultimate differentiator. Steve's mentor's wisdom echoed through the conversation, urging him to embrace his quirks and idiosyncrasies wholeheartedly. It wasn't about fitting into a mold but rather about standing out by simply being himself. This revelation carried profound implications, transforming Cody's perception of success and self-expression. The Modern Art of Brand Building Carving a niche extends beyond physical storefronts and word-of-mouth referrals. Steve's mentor underscored the importance of leveraging social media platforms as virtual Main Streets, where artisans can showcase their craft to a global audience. Through platforms like Instagram, Cody could amplify his brand, inviting others to join him on his journey of innovation and inspiration. Embracing the Journey Ahead As Cody bid farewell to his mentor, a newfound sense of purpose infused his every step. Armed with a vision that transcended mere construction, he set forth on a path illuminated by poetry and possibility. Each project became an opportunity to weave narratives, leaving behind not just structures but enduring stories for generations to come. Contact him through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneur Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“Instead of being in a classroom, I could be out in the field on-site doing stuff. And so I spent three years doing that. And from there, it just kept going.” Cody Hansen Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Cody Hansen from Plate and Nail. Cody's journey into carpentry didn't just start with swinging hammers and cutting wood. It began with a family legacy of craftsmanship and a deep-rooted passion for creating with his hands. His father, a seasoned handyman for over four decades, instilled in him the value of hard work and the satisfaction of building something from scratch. Cody's story is one of blending tradition with innovation, of finding purpose in passion, and of crafting dreams one nail at a time. Listen now and get the whole story! “You've got to know your numbers, especially for me, like you, you have to understand that it is a business. No matter how good you are at the trade or whatever you're delivering, if you can't manage that business part successfully, and you have, you can't intelligently discern what you need as a business.” Cody Hansen Embracing the Craft: The Birth of Plate and Nail After years of honing his skills under the guidance of seasoned professionals, Cody decided to take the leap and start his own business. Plate and Nail wasn't just about building houses; it was about crafting homes where memories would flourish. With a focus on custom home framing, renovation, and a penchant for finishing basements and building pergolas, Cody's vision was clear: to create spaces that resonated with the warmth of craftsmanship and the precision of artistry. Lessons in Entrepreneurship: Navigating the First Year The first year of any business is a rollercoaster ride of challenges and triumphs. Cody's journey was no different. From securing his first clients to learning the ropes of business management, every hurdle became a stepping stone towards growth. Cody's humility and willingness to learn from mistakes paved the way for Plate and Nail's success. As Cody reflects on his journey, he emphasizes the importance of patience, reputation, and collaboration in the world of entrepreneurship. Expanding Horizons: Looking Towards the Future For Cody, the future holds endless possibilities. As he sets his sights on expanding Plate and Nail's services, his vision goes beyond just building houses; it's about building communities and inspiring the next generation of craftsmen. With a focus on sustainability and quality craftsmanship, Cody aims to redefine the standards of residential construction. His passion for the craft and dedication to excellence serve as guiding beacons as Plate and Nail embarks on its next chapter. Crafting Dreams, One Nail at a Time Cody's journey exemplifies the transformative power of passion and perseverance. From humble beginnings to burgeoning success, his story is a testament to the timeless art of craftsmanship. As Plate and Nail continue to carve its legacy in the world of construction, one thing remains certain: Cody's unwavering commitment to his craft and his community will continue to inspire generations to come. After all, in the hands of a true craftsman, every nail is not just a tool but a symbol of dreams taking shape. "Start looking for people to hire. I would start by getting into the zone where you're not building all the time—you're the one bidding and overseeing. Right? Because that's where you're going to get the highest leverage." Steve Larosiliere Want to get in touch with Cody Hansen? Contact him through: Instagram: https://www.instagram.com/plateandnail/

“The reason for the appointment is to book another appointment. Never walk out of the appointment without booking another point. It could be if you sold the job, it could be an installation. It could be a remeasure.” Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode I’m going to help you with unlocking growth for your wood business. In the fast-paced world of marketing and business, finding the right advice can often feel like searching for a needle in a haystack. But what if I told you that sometimes, the most invaluable insights come from unexpected places? Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! Abundance Mentality: The Key to Success What truly struck me about Steve's approach is his unwavering commitment to abundance. As he articulated, "It's about sharing. And it's about creating community." In a world often dominated by cut-throat competition, Steve's perspective is like a breath of fresh air. He understands that true success isn't about hoarding knowledge—it's about lifting others up and fostering a culture of generosity. The Golden Rule: Appointment to Appointment Steve imparted one final gem of wisdom: the Golden Rule of business—“The reason for the appointment is to book another appointment.” This simple yet profound principle encapsulates Steve's ethos of proactive engagement and unwavering commitment to customer satisfaction. It's not just about closing deals; it's about building lasting relationships. Embracing Life's Adventures: A Parting Message Steve left us with a poignant reminder to embrace life's adventures with fervor and enthusiasm. "Have fun with life. It's most simple," he urged, encapsulating the essence of his entrepreneurial philosophy. With Steve's guidance, navigating the intricacies of marketing and business development becomes not just a journey, but a joyous expedition filled with boundless opportunities for growth and discovery. Contact Steve through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneur Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

"I am still not afraid of change, because everybody tells me once you just go get another job like, well, I really like what I do. Working in closets is different from everything else; we work with different people. People who want to organize themselves are of a different caliber than those who are messy." -Eric Marshall "Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Eric Marshall. Eric's love for woodworking ignited during his high school days in Hawaii, where he honed his skills in the art of crafting. Little did he know that this passion would lead him into a lifelong career in the closet industry. His journey began when he transitioned from Hawaii to California, where he found himself immersed in the world of closets. Fast forward twenty years, Eric's expertise grew as he ventured from one company to another, eventually establishing his own business. What sets Eric's approach apart is his deep understanding of his clientele. He highlights the fascinating dynamic between the type of customers attracted to closet organization and the joy of working with individuals striving for order in their lives. Eric emphasizes that closets are not merely storage spaces; they represent a sanctuary where individuals start their day, setting the tone for productivity and positivity. Listen now and get the whole story! “It's an enjoyable product. You know, I can't tell you how many people come into the closet after we're done and they just want to hug you because they're so excited about the change that's happened in their life.” - Eric Marshall Evolution in Closet Design: From Customization to Accessibility Eric sheds light on the evolution of closet design over the past decades. With a keen eye for detail and functionality, he emphasizes the importance of adapting to customers' diverse needs, from shoe enthusiasts to those seeking simplicity. Eric's innovative mindset paved the way for accessible and adaptable closet solutions that cater to a broader market, ensuring that everyone can experience the benefits of organized living. The Birth of the Closet Training Institute: A Vision for Empowerment Amidst his battle with cancer, Eric found solace in his newfound mission: to share his wealth of industry knowledge with others. Thus, the Closet Training Institute was born. Eric's vision transcends mere business; it's about empowering individuals to transform their lives through organization and efficiency. From private training to industry conventions, Eric's commitment to community-building and knowledge-sharing shines through. Embracing Abundance: Lessons for Success and Fulfillment In our conversation, Eric shares invaluable insights into the power of abundance and community. He stresses the importance of fostering meaningful connections, embracing change, and always striving for joy and fulfillment. Eric's journey exemplifies the transformative power of passion, resilience, and a commitment to making a difference in the lives of others. Conclusion As we conclude our conversation with Eric Marshall, it's clear that his impact extends far beyond the confines of closets. His story is a testament to the transformative power of passion, resilience, and a relentless pursuit of excellence. Whether you're a seasoned professional or an aspiring entrepreneur, Eric's insights serve as a guiding light on the path to success and fulfillment. Join us in embracing the art of organization and transformation with Eric Marshall and the Closet Training Institute. “I work with a lot of woodpreneurs, and depending on the product or service, it could be an easy sell or very hard. You know that the sale is inconsequential, right? Like, it doesn't matter whether the sale is made or not.” - Steve Larosiliere" Want to get in touch with Eric Marshall? Contact him through: Instagram: https://www.instagram.com/closettraininginstitute/

"I would build a specialty website and potentially, you know, either through it or just have it, like, just build a community around parents that, and parents of special needs, and custom furniture just for them." Steve Larosiliere Embracing Authenticity in Marketing The conversation begins with a refreshing honesty about discomfort with traditional marketing approaches. Jeff, despite his expertise, prefers to keep things real, admitting to his own uncertainties and mistakes. This raw authenticity serves as the cornerstone of his business philosophy, resonating deeply with his audience. In a world dominated by social media and constant innovation, staying true to oneself can be a challenge. Yet, this individual's commitment to honesty and transparency has cultivated a loyal following, driven not by flashy ads but by genuine connection. Nurturing a Niche Market The focus then shifts to a unique business venture: creating custom furniture to make homes more accessible for those with special needs. This venture isn't just about profits; it's about making a meaningful impact on the lives of others. The speaker's passion for serving this niche market shines through, highlighting the importance of finding purpose beyond financial gain. The Power of Storytelling and Community Building What truly sets this business apart is its dedication to storytelling. By sharing the stories of those impacted by their products, they create an emotional connection that transcends traditional marketing tactics. Through videos showcasing the construction process and testimonials from satisfied customers, they weave a narrative of empathy and compassion. But their community-building efforts don't stop there. By partnering with nonprofits and social service organizations, they extend their reach and make their products more accessible to those in need. It's a testament to the belief that business success should be measured not just in profits but in the positive impact it has on society. Looking Towards the Future As the conversation unfolds, the speaker's humility and willingness to learn shine through. Despite his success, he remains open to new ideas and approaches, recognizing that growth requires continuous evolution. With ambitious goals for expansion and a commitment to serving their community, the future looks bright for this purpose-driven business. "I would partner with all of those social services, nonprofits, and Facebook communities of these families. And literally just give them a discount, like a show offer. You know, buy now and pay later type deals, just so that you could, I mean, this could literally, I mean, this alone could like, significantly boost your current business." Steve Larosiliere Contact him through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneru Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere

“It wasn't even about the money. It was just like, my brain was so screwed up, and it was always sick. I needed to pick a spot where I needed to be, so I had a drop dead date. And that helped a lot. But those people who just make the jump, they don't have to, like, that's pretty good stuff." Jeff Himstedt Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jeff Himstedt from JHimWoodworking. Jeff's journey into woodworking began in a humble setting. Growing up on a farm near Springfield, Illinois, and later enlisting in the US military, Jeff's path eventually led him to woodworking. He recalls the pivotal moment when he decided to leave farming behind and pursue his passion for woodworking full-time. It all started with a few projects here and there, building furniture pieces for himself and sharing them on social media. What began as a hobby soon evolved into a thriving business. Jeff's transition from farming to woodworking wasn't without challenges. Raised in a family of farmers, he had no formal training in carpentry. Yet, Jeff discovered a natural talent and passion for woodworking early on. Unlike his experience in other fields, woodworking captured his attention and fueled his creativity. He found joy in the process of crafting pieces from scratch, visualizing each step and bringing his ideas to life. Listen now and get the whole story! The Evolution of JHimWoodworking As JHimWoodworking gained traction, Jeff found himself faced with decisions that would shape the future of his business. From working out of his garage to expanding into a dedicated space, Jeff's entrepreneurial spirit guided him through each phase of growth. With the support of his team, including his first employee, Craig, JHimWoodworking continued to thrive. Crafting Success One of the defining moments in Jeff's journey was the development of the "Evans bed," a specialty children's bed that garnered attention nationwide. What started as a single project evolved into a product line, showcasing JHimWoodworking’s commitment to quality craftsmanship. Investing in CNC machines and expanding their offerings, Jeff and his team elevated JHimWoodworking to new heights. Navigating Challenges Despite JHimWoodworking’s success, Jeff encountered challenges along the way. From managing client expectations to balancing creative freedom with business demands, Jeff learned valuable lessons about setting boundaries and prioritizing projects that aligned with his vision. Through perseverance and a relentless pursuit of excellence, JHimWoodworking continued to thrive in a competitive market. Building a Brand Jeff's approach to marketing reflects his authenticity and transparency. Instead of relying on traditional tactics, Jeff leverages social media to showcase his work and connect with potential clients. By sharing his journey, embracing imperfections, and staying true to his craft, Jeff has cultivated a loyal following and established JHimWoodworking as a trusted brand in the woodworking community. Embracing Growth As JHimWoodworking continues to evolve, Jeff remains committed to his craft and the principles that guided him from the beginning. With a focus on quality, integrity, and customer satisfaction, JHimWoodworking is poised for continued success. Conclusion Jeff Himstead's story is a testament to the power of passion, perseverance, and the pursuit of excellence. “Everybody could do what you do. I believe that there's more than enough work out there and, I probably you know, you're, you're a man of Christ, but like, you believe you have to believe in abundance, you have to believe in it in a, in a world where there's more than enough customers for your tables and your cabinets out there. “ Steve Larosiliere Want to get in touch with Jeff Himstedt? Contact him through: Instagram: https://www.instagram.com/j.him_woodworking/

"If you don't show up, if you don't show up on time, you're out. If you don't do this, you're out. Like, you're like, 'Yeah, this is how we feed our family.' Like, this isn't a game, right?" -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode I’m going to help you with the secret of attracting more clients for your wood business. Hartman Cabinetry grapples with a common rural dilemma – a scarcity of skilled labor. Despite a bustling business driven by word-of-mouth referrals, the need for more hands on deck is undeniable. Recognizing this bottleneck, the owner sought guidance on how to attract talent to their doorstep. Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! “I would put together a PowerPoint, and do an overview of who you are, what you do, and then have a paid internship for three people. And they have to complete a certain number of tasks in like five or six weeks. “ -Steve Larosiliere Crafting a Solution: The entrepreneurial mentor, armed with years of experience, proposed a visionary solution – an apprenticeship program tailored for high school students. This program aimed to bridge the gap between education and industry, offering a pathway for young minds to explore and thrive in the world of woodworking. Execution Strategy: The blueprint was clear – outreach to nearby high schools, engage with guidance counselors, and present the opportunity for eager juniors and seniors to embark on a journey with Hartman Cabinetry. Through a structured program comprising paid internships and formal apprenticeships, the aim was to cultivate a pipeline of skilled craftsmen poised to join the workforce upon graduation. Integration of Technology: Recognizing the evolving landscape of craftsmanship, the conversation veered towards embracing technology. The mention of CNC machines and automation underscored the business's commitment to innovation. The owner's brother, a student of automation robotics, symbolized the integration of traditional craftsmanship with cutting-edge technology, laying the foundation for future growth and diversification. Building a Sustainable Future: Amidst plans to expand and fabricate machines for trade shows, a crucial realization emerged – the need to nurture talent for long-term sustainability. The journey from apprenticeship to full-time employment symbolized not just a job but a commitment to the community and the legacy of craftsmanship. Embracing Social Media: In a digital age, the importance of social media in business cannot be overstated. The podcast conversation culminated in the recognition of the power of platforms like Instagram and Facebook. As the owner acknowledged the potential of social media to amplify their reach, a new avenue for showcasing their craft and attracting talent emerged. Conclusion: In the tranquil countryside where tradition meets innovation, Hartman Cabinetry stands as a beacon of hope and opportunity. Through strategic planning, innovative thinking, and a commitment to nurturing talent, this family business is not just weathering the challenges of rural life but flourishing amidst them Contact him through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneru Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“I came on full time in May. Working for my dad. He started making cabinets when he was in high school. Basically went to college and said, that isn't for him. He got into it full time in 1993. And it's been doing really good, and that's where we are right now. I’m working with my dad everyday and love it.” -Issac Hartman Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Issac Hartman from Hartman Cabinetry. Isaac's introduction to woodworking diverged from the conventional path of apprenticeship, instead evolving naturally from his upbringing. Growing up surrounded by sawdust and craftsmanship, he joined his father's cabinetry business at the age of 16, gradually honing his skills in the workshop. However, it was during the COVID-19 pandemic that Isaac's passion for the trade truly ignited. With schools closed, he found himself fully immersed in the family business, realizing his aptitude for woodworking and the potential for growth in this field. Hartman Cabinetry's success story is not just about tradition; it's about embracing technology and innovation. Isaac highlights the pivotal role of technology and equipment in their small yet efficient workshop. With a focus on investing in CNC equipment and leveraging modern software like AlphaCAM and Mosaic, they've managed to streamline their processes, allowing for greater productivity and precision in their craft. Listen now and get the whole story! “You're gonna have entry level jobs to do in the shop. And our entry level jobs are quite a bit different than a traditional smaller shop.” -Issac Hartman Challenges and Solutions: As with any business, challenges abound, and for Hartman Cabinetry, the primary hurdle lies in attracting and retaining skilled workers. Isaac sheds light on the difficulty of finding motivated individuals, especially in today's age where traditional trades often take a back seat to more mainstream career paths. However, he doesn't just dwell on the problem; he's actively seeking solutions. Attracting the Next Generation: Isaac's proactive approach to talent acquisition involves reaching out to local high schools and engaging with students interested in woodworking or related fields. By participating in career fairs and offering paid internships, Hartman Cabinetry aims to not only introduce young minds to the art of woodworking but also provide them with a pathway to a fulfilling career. The Apprenticeship Program: One of the most exciting initiatives Isaac discusses is the creation of an apprenticeship program. By partnering with local high schools and tech schools, they plan to offer hands-on experience and mentorship to aspiring woodworkers. This structured program, complete with internships and potential employment opportunities, serves as a beacon for those seeking a viable alternative to traditional education paths. Looking Towards the Future: Isaac's vision extends beyond the workshop floor; he envisions a future where Hartman Cabinetry continues to thrive, not just as a family business but as a hub for innovation and skill development. With plans to expand their reach through social media and community engagement, they're laying the foundation for a new generation of woodworkers to carry the torch forward. Conclusion: In the world of woodworking, where craftsmanship meets technology, Hartman Cabinetry stands as a testament to the enduring legacy of tradition and the boundless potential of innovation. Through their dedication to mentorship. Want to get in touch with Issac Hartman? Contact him through: Instagram: https://www.instagram.com/hartmancabinetry/

“So for folks like for businesses like yours, it's about the same amount of exposure that you have, right? So this is a good way to look at is like, how many people are seeing your name and your brand?” -Steve Larosiliere Unveiling the Struggles of Entrepreneurship The conversation opens with a candid revelation of the struggles faced by many entrepreneurs, particularly in marketing and business investment. The guest reflects on past experiences, admitting to investing significant time, money, and effort into various avenues without tangible returns. However, a strategic shift in focus towards website development, SEO optimization, and a diversified approach to marketing brought about a new perspective. Embracing the Power of Community and Mentorship Amidst the challenges lies a beacon of hope: the Woodpreneur Network. This comprehensive community hub, designed for woodworkers, furniture makers, contractors, and millworkers, offers a sanctuary for growth and collaboration. Recognizing the need for support and guidance, the Woodpreneur Network serves as a catalyst for scaling businesses and fostering long-term success. Deciphering the Metrics of Success As the conversation unfolds, the importance of measuring success becomes apparent. With a plethora of marketing channels and strategies at hand, determining the most effective approach can be daunting. From SEO investments to lead acquisition and customer retention, the journey is marked by a continuous cycle of analysis, adaptation, and refinement. Empowering Entrepreneurs through Education Reflecting on past ignorance of tools like Google Analytics, the guest highlights the significance of continuous learning and adaptation. In a rapidly evolving digital landscape, staying abreast of technological advancements and marketing trends is paramount. Through education and perseverance, entrepreneurs can navigate the complexities of modern business with confidence. A Call to Action: Join the Movement In closing, the Woodpreneur Podcast extends an invitation to join the Woodpreneur Network and become part of a transformative community. By subscribing, liking, and reviewing the podcast, individuals can amplify its reach, spreading valuable insights and fostering collaboration within the woodworking community. Contact Steve through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneru Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“My first couple of years as I was doing that, Steve, I was running so hard that I had no idea what the hell made me money. What didn't make me money.” -Sinan Music Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Sinan Music from SMC Construction. Sinan shares insights into his journey, starting from a painting company that transitioned into construction amidst the economic downturn of 2008-2009. As new construction projects waned, remodeling opportunities emerged, prompting Sinan to diversify his services. Through adaptability and perseverance, SMC Construction was born. Listen now and get the whole story! “We did a couple of local stores that we converted, like one of their entire departments into a makeup department, you know, or rebranding on restaurants, and stuff like that, as they are kind of out there.” -Sinan Music Adversity and Growth: Lessons Learned Sinan's personal journey took an unexpected turn when he faced a life-altering accident, breaking his neck and defying the odds of paralysis. This setback became a catalyst for introspection, reshaping his priorities and business approach. By delegating tasks, leveraging subcontractors, and setting boundaries, Sinan found a balance between work and family life. Cultural Influences and Entrepreneurial Mindset As a first-generation immigrant, Sinan reflects on the cultural values of hard work instilled by his upbringing. However, he emphasizes the importance of redefining success beyond mere hustle, acknowledging the significance of personal fulfillment and family time. Through self-discovery and mentorship, Sinan embraced a growth-oriented mindset, fostering a supportive network within his industry. Team Dynamics and Company Culture SMC Construction's team dynamics have evolved over the years, adapting to market fluctuations and external factors like the COVID-19 pandemic. Sinan discusses the challenges of rebuilding his team post-pandemic, highlighting the fluid nature of organizational culture and the resilience required to navigate change. Strategic Vision and Future Growth Looking ahead, SMC Construction remains committed to excellence and innovation. With a focus on commercial projects and strategic partnerships, Sinan envisions continued growth and impact within the construction industry. By prioritizing customer satisfaction, fostering a collaborative work environment, and embracing technological advancements, SMC Construction is poised for success in the years to come. Conclusion: Building Dreams, One Project at a Time As our conversation with Sinan Music comes to a close, we're reminded of the power of resilience, adaptability, and community in the world of construction. Whether facing adversity or charting new paths to growth, Sinan's journey serves as a testament to the transformative potential of entrepreneurship. Join us next time for more inspiring stories and insights on the Woodpreneur Podcast! “SEO is probably the best investment for you right now. Because that's a platform that you own, and you can tweak and measure it right. “ -Steve Larosiliere Want to get in touch with Sinan Music? Contact him through: Instagram: https://www.instagram.com/smc_construction_inc/ Website: https://smcmn.com/

“You need to stay in touch with every single one of your customers on a regular basis. Like friend him on Facebook, friend him on Twitter, on Instagram, just like, literally stay, stay on top of them.“ -Steve Larosiliere Exploring New Horizons: In today's segment, we had the privilege of conversing with Carrie, a seasoned artisan who shared her journey navigating the evolving landscape of marketing and business in the woodworking industry. Carrie shed light on the challenges she faced, particularly amidst economic shifts, and sought advice on how to adapt her strategies effectively. Embracing Authentic Connections: One aspect that resonated throughout our discussion was Carrie's commitment to cultivating meaningful relationships, both in business and personal life. Recognizing the significance of authenticity and genuine connections, she emphasized the value of staying in touch with customers and fostering a sense of community around her brand. Crafting a Personal Brand: As we delved deeper into Carrie's aspirations, it became evident that she possessed a unique identity as a woman entrepreneur in the woodworking realm. With a rich tapestry of experiences and a steadfast dedication to her craft, Carrie was encouraged to lean into her personal brand, showcasing her expertise and vision to a broader audience. Harnessing the Power of Media: An integral part of Carrie's journey involved harnessing the power of media to amplify her message and showcase her craftsmanship. From engaging social media content to captivating visual storytelling, Carrie recognized the importance of leveraging various platforms to reach her audience effectively. Building a Thriving Community: Central to Carrie's vision was the concept of building a thriving community around her brand. By nurturing relationships with customers, embracing her role as a mentor, and championing inclusivity within the woodworking industry, Carrie aimed to create a supportive ecosystem where artisans could thrive. Charting a Course for Success: In concluding our conversation, Carrie expressed her gratitude for the insights shared and outlined her plans for the future. With a renewed sense of purpose and a commitment to authenticity, she embarked on a journey to elevate her brand and inspire fellow artisans in the woodworking community. Join the Movement: If you're a woodworker, furniture maker, or enthusiast looking to connect with like-minded individuals and propel your business to new heights, consider joining the Woodpreneur Network. Together, let's build extraordinary businesses and celebrate the artistry of woodworking. “I'm just telling you that, like, literally leaning into woman owned entrepreneurs, you should be speaking to other entrepreneurs you like, you need to be on stage. You need to be putting your thoughts and opinions out there.” -Steve Larosiliere Want to get in touch with Steve Larosiliere? Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en WoodpreneurNetwork Instagram: https://www.instagram.com/woodpreneurnetwork/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere WoodpreneurNetwork YouTube: https://www.youtube.com/@woodpreneurnetwork Facebook: https://www.facebook.com/stevelarosiliere1/

“I could figure out how to make something out of, and kind of just one thing led to another, and a friend of mine suggested that maybe I start doing this for other people.” -Carrie Nelson Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Carrie Nelson from 4 Chicks Furniture & Wood Art. Carrie shares her inspiring journey from woodworking enthusiast to successful business owner. We delve into Carrie's origin story, her entrepreneurial spirit, and the lessons learned along the way. Carrie's journey into woodworking and entrepreneurship began with humble roots, nurtured by her upbringing in a farmhouse south of Chicago. Learning the ropes from her father, she developed a knack for woodworking, which blossomed further after she found herself as the primary furniture maker following a divorce. With determination and creativity, Carrie began crafting furniture pieces from reclaimed materials, igniting the spark for what would become 4Chicks Furniture. Listen now and get the whole story! “Now I keep a very tight schedule, because you know, time is money and clients are waiting, and, you know, so it looks different now than it did then. But yeah, it's kind of like having a newborn.” -Carrie Nelson Transition to Entrepreneurship: Despite having a degree in hotel management, Carrie's passion for woodworking led her to pivot from her corporate career to pursue her entrepreneurial dreams. The transition wasn't without its challenges, but Carrie's unwavering commitment to her craft fueled her drive to succeed. Her first client, a friend who commissioned a dollhouse, marked the beginning of 4 Chicks Furniture's journey, which eventually led to corporate projects and a thriving business. Managing Growth: As 4 Chicks Furniture grew, Carrie faced the challenge of balancing hands-on craftsmanship with the demands of managing a burgeoning enterprise. With a keen eye for organization and a flexible approach to scheduling, Carrie adeptly navigated the complexities of project management, ensuring timely delivery and client satisfaction. Despite the occasional setbacks, Carrie's commitment to continuous improvement and adaptability propelled her business forward. Empowering Others: Central to Carrie's philosophy is the belief in empowering others and fostering a collaborative work environment. By providing opportunities for her team to grow and learn, Carrie not only cultivates a sense of ownership but also fosters a culture of creativity and innovation within 4 Chicks Furniture. Each milestone achieved by her team members is celebrated as a testament to their collective success. Maintaining Perspective: While growth and success are important, Carrie remains grounded in her vision for 4 Chicks Furniture. Rather than aspiring for grandiose expansion, Carrie values maintaining a personal connection with her clients and preserving the essence of craftsmanship in every piece created. For her, success isn't measured by wealth but by the ability to sustain a fulfilling livelihood doing what she loves. Conclusion: Carrie Nelson's journey with 4 Chicks Furniture exemplifies the transformative power of passion, perseverance, and purpose. From humble beginnings in her garage to a thriving enterprise, Carrie's story is a testament to the boundless possibilities that arise when one follows their dreams with unwavering dedication. As she continues to craft success, Carrie Nelson serves as an inspiration to aspiring entrepreneurs and artisans alike, reminding us that with determination and creativity, anything is possible. Want to get in touch with Carrie Nelson? Contact her through: Instagram: https://www.instagram.com/4chicksfurniture/ Website: https://www.4chicksfurniture.com/

“You want to shift from social into marketing, your personal Facebook page is more than a social space. It's a marketing asset, this mindset shift is going to be crucial for you. “ -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. Today's guest is none other than Steve Larosiliere himself! Today's workshop is all about personal branding, a topic close to my heart. I've dubbed it "Organic Lead Mastery," and trust me, the strategies I'll be sharing have helped my clients generate millions of dollars. So buckle up; we're in for a ride! Personal branding isn't just about promoting your business; it's about amplifying your growth, nurturing client relations, and maximizing cost efficiency. Your personal brand is your beacon, guiding opportunities not only within your industry but beyond. It's time to hear the complete story now! “Once you start putting limits to life, or conditions in which you operate in this world, it makes it really hard to just just exist. Okay, big thing, document versus create. So sometimes you're like, Oh, my God, I don't know what to create, I don't know what to put out there.” -Steve Larosiliere Understanding Your Audience Your ideal audience holds the key to your success. Take a moment to reflect on your past clients – what do they have in common? Understanding their demographics, psychographics, and preferences is crucial in shaping your brand's narrative. We'll delve deep into crafting your ideal customer profile, from age and income level to lifestyle choices and values. Remember, falling in love with your ideal client is the first step in building a meaningful connection. Building Your Online Presence Now, let's talk about leveraging social media for branding, with a spotlight on Facebook. With 2.8 billion active users, Facebook is a powerhouse for personal branding. Your Facebook profile isn't just a social space; it's a marketing asset, your digital storefront. When it comes to content, aim for an 80/20 split – 80% personal, 20% business. Share insights from your woodworking projects, but don't forget to sprinkle in personal anecdotes, funny memes, and behind-the-scenes glimpses into your life. Crafting Your Story and Unique Selling Proposition Your story is your most powerful tool. Craft it well. Share insights from your projects, celebrate successes, and embrace vulnerability. Remember, people want to do business with people – not faceless entities. Optimizing your profile is crucial. A professional photo, a compelling bio, and a well-crafted intro can make all the difference. Showcase your work, highlight your skills, and engage with your audience authentically. Want to get in touch with Steve Larosiliere? Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en WoodpreneurNetwork Instagram: https://www.instagram.com/woodpreneurnetwork/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere WoodpreneurNetwork YouTube: https://www.youtube.com/@woodpreneurnetwork Facebook: https://www.facebook.com/stevelarosiliere1/

“ We got to let people know who we are, and started talking to folks and we had some success doing, you know, like, we had some, we started talking to people and we just started to make connections. “ -Mathew Roth Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Mathew Roth from Hawthorn Builders. Mathew Roth's journey into the world of real estate began soon after college. With a background in investment development from NYU, he initially ventured into the realm of real estate analysis in New York City. However, it was his move to Boston that paved the way for something truly remarkable. Teaming up with his neighbor and business partner, Mathew embarked on a journey fueled by ambition and a desire to carve their path in the industry. Their initial foray into flipping properties was met with challenges, yet they persisted, honing their focus on the suburban landscape outside Boston. Listen now and get the whole story! “We've had a pretty successful business now, for a long time it took a while to get it up. But we've been doing, you know, we've been grinding.” -Mathew Roth From Flips to Flourishing Design-Build Firm Their breakthrough came when they identified a niche in their local market, focusing on the school districts in Needham. By controlling properties and building homes tailored to the needs of the community, Hawthorn Builders found their stride. This marked the beginning of their transition from property flipping to a full-fledged design-build firm. With strategic partnerships and a dedicated team, including the invaluable contributions of individuals like Jessica, who spearheaded their design endeavors, Hawthorn Builders flourished. They evolved from catering solely to their immediate market to collaborating with architects and designers, expanding their horizons while maintaining a commitment to quality and craftsmanship. Embracing Evolution and Emphasizing People Throughout our conversation, it became evident that Hawthorn Builders' success is not solely attributed to their business acumen but also to their unwavering focus on people. Mathew emphasizes the importance of cultivating a team and fostering an environment where individuals feel valued and supported. Their journey underscores the significance of adaptability and resilience in the face of challenges. As Mathew reflects on the past 19 years, he acknowledges the unexpected twists and turns that have shaped their trajectory. From navigating market fluctuations to embracing sustainable building practices, Hawthorn Builders continues to evolve, guided by a steadfast commitment to excellence. Looking Ahead: A Balanced Perspective In an industry often characterized by relentless pursuit of growth and profit, Mathew's perspective offers a refreshing insight. He highlights the importance of finding fulfillment beyond monetary success, emphasizing the value of appreciating the journey and maintaining a sense of purpose. As Hawthorn Builders charts its course forward, Mathew remains grounded, acknowledging the inherent complexities and uncertainties of the business. Yet, amidst the challenges, there's an unmistakable sense of optimism and determination—a testament to the resilience that defines their ethos. Conclusion The story of Hawthorn Builders serves as a testament to the transformative power of perseverance, innovation, and, above all, a commitment to people. “I've found that what I've learned through therapy was, like, I don't have to, I can ask for help, like, and I don't have to shoulder everything, like I don't that's, and it's actually kind of dumb to shoulder everything. “ -Steve Larosiliere Want to get in touch with Mathew Roth? Contact him through: Instagram: https://www.instagram.com/hawthornbuilders/