Andrew Bateman: Bateman Labs
The Woodpreneur Podcast · Acres of Timber
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Show Notes
In this episode, Steve Larosiliere interviews Andrew Bateman from Bateman Labs. Andrew discusses the development and launch of their VRM chair, a comfortable and technology-focused workstation designed to replace traditional desks. The chair is modular and customizable, with various accessories available. Andrew shares the challenges of transitioning from custom cabinetry to a single product focus and the positive reception they have received at gaming conventions. He seeks advice on marketing strategies to reach a wider audience of work-from-home professionals.
Takeaways:
- Bateman Labs developed the VRM chair, a comfortable, technology-focused workstation designed to replace traditional desks.
- The chair is modular and customizable, with accessories like cup holders, headphone hooks, and monitor stands.
- The company transitioned from custom cabinetry to focusing on the VRM chair.
- The VRM chair received positive feedback at gaming conventions.
- Marketing strategies could include partnering with work-from-home influencers and highlighting the chair's ability to solve common workspace problems.
Chapters:
00:00 Introduction to Bateman Labs and the VRM Chair
03:09 Development and Features of the VRM Chair
06:07 Transition from Custom Cabinetry to Single Product Focus
11:11 Positive Reception at Gaming Conventions
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