The Woodpreneur Podcast

“I knew all the neighborhoods and what people were doing and I still do that like that is market knowledge is almost free. and you just have to spend the time on it. And it's invaluable. “ -Michael Barrett Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Michael Barrett from Barrett Homes, Michael's journey from a college student to spearheading a company that boasts approximately $200 million in sales is not just inspiring but also a masterclass in perseverance, market savvy, and the art of building not just homes, but trust. Barrett Homes was conceived in the dorm rooms of college, an idea that took physical form with the help of Michael's father. He supported Michael and his brother in forming an LLC and building their first spec homes. This early venture into the world of homebuilding, despite Michael and his brother taking different career paths initially, laid the groundwork for what Barrett Homes would become. Listen now and get the whole story! “We tried to just say a little bit ahead of what people are expecting. And, you know, the quality speaks for itself, almost every one of our homes that have resold the people have made quite a bit of money on the resells. “ -Michael Barrett Navigating Through Economic Downturns The 2008 recession was a turning point for Michael. As the housing market trembled under economic uncertainty, Barrett decided to delve back into building spec homes. This decision, risky yet calculated, paid off. Selling their first project for about $1.4 million in such turbulent times was no small feat. It was a testament to the resilience and forward-thinking that would come to define Barrett Homes. Establishing a Recognizable Brand Over the years, Barrett Homes has carved out a significant niche in the Chicago homebuilding market. Michael emphasizes the importance of being visible and accessible, contrasting the anonymity often found in the industry. With a prominent office location, Barrett Homes invites people to connect, fostering a sense of community and trust. Learning from the Ground Up Michael's Chicago roots run deep. Born and raised in a city known for its architectural marvels, he drew early inspiration from his father, an Irish builder. This hands-on learning experience, combined with formal education in construction management at Purdue and invaluable industry exposure, laid a robust foundation for Michael's career. The Art of Scaling and Differentiation Scaling Barrett Homes involved strategic decision-making and leveraging connections. Early reliance on quality subcontractors, inherited from family connections, and a keen understanding of supply and demand dynamics enabled Michael to navigate the company through its nascent stages. Differentiation came from an intimate knowledge of the market, a dedication to innovative design, and a commitment to quality that resonates with clients. The Team That Builds Dreams Barrett Homes' growth is also the story of strategic partnerships and internal growth. Michael's brother joined the business, bringing his expertise to the fore. The hiring of a seasoned project manager from their father's network was another pivotal moment, highlighting the blend of familial legacy and professional acumen that underpins the company. A Future Built on Values and Innovation Looking ahead, Barrett Homes is poised for continued success. Their approach, deeply rooted in understanding community needs, market trends, and fostering relationships, not only with clients but within the team, sets a blueprint for sustainable growth. Want to get in touch with Michael Barrett? Contact him through: Instagram: https://www.instagram.com/barretthomeschicago/

“The misconception is, you can't do it. And then there's others that believe they can't, and they're the ones that believe they can, or they're usually the ones that succeed. You just have to be willing to put in the time and effort.” -Matt Outlaw Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Matt Outlaw from 731woodworks. In the world of woodworking and content creation, few stories are as compelling as that of our latest guest on The Woodpecker Podcast. A former sergeant with the State Police, our guest has transitioned into a full-time content creator, making significant waves in the woodworking community. His journey, marked by faith, determination, and a keen sense for business, offers invaluable insights into the power of pursuing one's passion. Three years ago, on our very podcast, he announced his decision to leave the comfort and security of his job with the State Police. A leap of faith that, by his own admission, filled him with nerves and doubts. Yet, as he reflects on his journey, it's clear that his fears were unfounded. Today, he stands as a testament to the fact that with hard work and faith, it's possible to turn your passion into a thriving career. Listen now and get the whole story! “I love getting those when somebody says, hey, you know, I watched this video, and it really inspired me or, you know, just your demeanor or your attitude towards things are inspiring. I like those because those kind of fill in the hate to get because you're gonna get that too great, too to get away.” -Matt Outlaw Building a Brand and Community: Transitioning from a structured job to the fluid world of content creation required a significant mindset shift. Balancing two full-time jobs at one point, he managed to grow his brand, 731 Woodworks, into a household name among woodworking enthusiasts. His decision to focus solely on content creation has not only allowed him more freedom but has also provided an opportunity for his wife to join him in this venture, further expanding their brand's reach and impact. Content Creation and Growth: Over the past few years, the channel has undergone significant changes, most notably in content delivery and frequency. By hiring editors and focusing on scaling, he has managed to increase the volume and quality of his content, thus reaching a wider audience. This approach has proved successful, evidenced by the channel's substantial growth in subscribers and views. Challenges and Opportunities: Despite the success, the journey hasn't been without its challenges. Finding competent help and diversifying content have been ongoing struggles. However, by leveraging his community and focusing on continuous improvement, he's managed to overcome these hurdles. Additionally, the introduction of physical products and a focus on diversification highlight his forward-thinking approach to business. The Impact of Faith and Community: At its core, the success of 731 Woodworks is deeply rooted in faith and community. The channel serves as a platform not just for woodworking tutorials but as a conduit for spreading positivity and faith. The stories of inspiration, change, and community building that emerge from his audience are a testament to the impact one can make through dedication and passion. Conclusion: The journey of our guest from a state trooper to a celebrated content creator in the woodworking community is nothing short of inspiring. It underscores the importance of faith, hard work, and community in achieving success. As he continues to grow his brand and explore new opportunities, his story serves as a beacon of hope and a guide for anyone looking to turn their passion into a profession. Want to get in touch with Matt Outlaw? Contact him through: Instagram: https://www.instagram.com/731woodworks/ Youtube: https://www.youtube.com/@731Woodworks/

“I started to see quite early on a real huge opportunity in this industry. Because there were a lot of makers, you know, small guys, maybe one or two man operations, maybe even grads type builders, that just finishing was not part of their MO and they needed to have somebody a good finishing partner, so that they could provide a finished product. “ -Jim Carrigan Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jim Carrigan from JECO Wood Finishing. A visionary who has carved a niche for himself in the wood finishing industry. Jim's journey from painting equipment in his early years to establishing a thriving finishing shop highlights not just his personal growth but also the evolving landscape of wood finishing. Listen now and get the whole story! “I started slow growing in my first shop, I think there were at most four of us working in it. Today, the shop that I have now has 15 staff, and two shifts.” -Jim Carrigan From Humble Beginnings to Industry Innovator: Jim Carrigan’s foray into the finishing world began in an unconventional manner—painting heavy equipment during the gold rush era. This early experience, working alongside his father, laid the foundation for Jim's expertise with a spray gun, a skill that would become the cornerstone of his career. Despite starting in the painting industry, Jim's affinity for wood and the satisfaction derived from working with it led him down the path of wood finishing. This journey wasn't just about mastering a craft; it was about identifying and nurturing a passion that resonated deeply with him. The Evolution of Jeco Finishing: Jeco Finishing's inception in 203 marked a significant milestone in Jim's career. His decision to focus exclusively on shop work was driven by a desire to hone his skills in a niche market. This specialisation wasn't just a business decision; it was a commitment to excellence, a promise to bring out the best in every piece of wood that passed through his shop. The relationships Jim established with carpenters, cabinet makers, and builders were instrumental in the growth of Jeco Finishing. These partnerships were built on trust and a shared understanding of the importance of a quality finish. For many of Jim's clients, a project's success hinged on its final appearance, a testament to the critical role finishing plays in the woodworking industry. Navigating Growth and Embracing Change: Jeco Finishing's journey from a one-man operation to a team of 15 staff members working in shifts is a story of calculated growth and adaptation. Jim's initial lack of a clear vision evolved into a strategic approach to business expansion, balancing the risks of rapid growth with the opportunities it presented. This cautious yet ambitious strategy has allowed Jeco Finishing to establish itself as a leader in the industry, setting standards for quality and innovation. The Future of Finishing: Education, Automation, and Expansion: Looking ahead, Jim sees significant potential for the finishing industry, particularly in the shift towards pre-finishing. This approach not only streamlines the construction process but also opens new avenues for small makers to compete in a broader market. Jim's plans for Jeco Finishing include exploring automation to enhance efficiency without compromising the artisanal quality that defines their work. “The best thing that I can think about is do you remember when Steve Jobs would do his, like yearly talks with his, you know, black turtleneck and he'd show his innovation, but the people in the audience were his actual end users' customers.” -Steve Larosiliere Contact him through: Instagram:https://www.instagram.com/jecofinishing/ Website: https://www.jecofinishing.com/

“Started out of our desire to build our home, and trying to come to terms with with a style that both my wife and I liked and agreed on. So once she found the look of timber framing, and just, we both agreed that that was something that we could get into and that we wanted to go after it. “ -John Page Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by John Page from Page Timber Works. John's journey into the world of timber works began in his childhood, woodworking alongside his father. As the oldest of four boys in a large family, contributing was a way of life. After a decade in remodeling post-high school, John's path took a pivotal turn when he and his wife decided to build their home. Their shared love for timber framing style became the foundation of Page Timber Works. In 2011, John attended a workshop to learn traditional methods of timber framing, marking the official start of his venture. What followed was five years of marketing, introducing the unique craft to the community, and undertaking projects like porches, pergolas, pool houses, and even cabins. Eight years later, John and his team built their own home, a testament to their skill and dedication to the craft. Listen now and get the whole story! “We do so many different things that it's that part of what I love about it is the you don't ever get bored with it.” -John Page Embracing a Unique Style in Timber Framing Timber framing was relatively new in John's central U.S. area, and educating the community became a significant part of his journey. John leveraged his and his father's reputations to introduce and expand the reach of this unique craft. The First Major Breakthrough The turning point for Page Timber Works was a massive barn project. This post and beam structure, featuring custom elements and challenging dimensions, proved John's capability to handle ambitious projects, paving the way for future success. Evolution of the Business Vision John's business didn't start with a grand plan but rather from a practical need to earn a living while maintaining work-life balance. Timber framing started as a personal project for his home but evolved into a business passion. Today, Page Timber Works is more than a timber framing company; it's a full-service general contractor still engaged in remodeling but with a strong focus on high-quality, timber-framed structures. Team Dynamics and Day-to-Day Operations John leads a team of six full-time craftsmen, including a timber design specialist and project manager. His role varies from sales to sourcing materials, reviewing estimates, and ensuring smooth operation across projects. His hands-on approach keeps him intimately involved in every aspect of the business. Balancing Family Life John, a father of five, faces the challenge of balancing a growing business with family life. Involving his children in the business and spending quality time with them helps maintain this delicate balance. Future Plans and Aspirations Looking ahead, John aims for a more consistent work-life balance and is committed to nurturing his employee relationships. He also plans to introduce a furniture element to the business, leveraging Arkansas's abundant timber resources. Marketing and Client Relationships John and his team focus on building strong client relationships. A significant part of their marketing strategy involves revisiting past clients to introduce new services like furniture making, demonstrating a commitment to long-term relationships and community building. Want to get in touch with John Page? Contact him through: Instagram: https://www.instagram.com/pagetimberworks/ Website: https://www.pagetimberworks.com/

“Carpentry was the name of the game. And that's what I wanted to do. So that's what I did. I took it full time and and it's been a blast ever since.” -Kyle Hammill Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Kyle Hammill from Trails End Custom Construction. Kyle's story is a testament to the power of hard work, creativity, and a willingness to seize opportunities. His early years were spent on farms, gaining practical skills and learning to navigate challenges. While in college and working in a bar kitchen, Kyle realized that his knack for handywork could be more lucrative than his current job. This realization led him down a path of various odd jobs, from painting doors to fixing railings, ultimately steering him toward carpentry - a field he deeply enjoyed. The turning point came with the decision to form an LLC with his brother. What started as a part-time endeavor soon became a full-time commitment after college. Unlike many of his peers, Kyle stepped into the real world not in search of a job, but as the owner of a burgeoning company. Listen now and get the whole story! “ The biggest thing is, you know, our CNC machine being able to get out of cut cabinets with computers and not not backbreaking.” -Kyle Hammill Growth, Challenges, and Evolution Fast forward to five and a half years later, Kyle's business has grown significantly. Initially a trim carpenter, he worked on numerous homes, learning the importance of efficiency and quality. However, dissatisfaction with the standard of materials led Kyle to innovate. He began focusing on custom cabinetry, which now forms half of his business, while his brother manages the new home construction side. Their journey wasn't without challenges. The team soon realized the importance of outsourcing to manage workload efficiently. This strategy allowed them to focus on unique, high-quality projects while maintaining control over the design and installation. The Importance of Process and Teamwork One of the key factors in Kyle's success has been his emphasis on process and teamwork. Every project follows a meticulously planned sequence of steps, ensuring efficiency and quality. This approach has not only streamlined operations but has also helped manage the growth sustainably. The team at Trails In Custom Construction operates on an idea meritocracy, where everyone's input is valued and considered. Regular meetings and feedback sessions help refine processes and ensure that everyone feels heard and valued. Reflections on Leadership and Business Philosophy Kyle attributes much of his business acumen to his upbringing and the influence of his family. His father, a physician with a knack for leadership, instilled in him the importance of making everyone feel included and necessary. This lesson has translated into his business, where he emphasizes the importance of having the right people in the right roles and focusing on product, process, and people. The Future of Trails In Custom Construction As the business continues to grow, Kyle remains focused on finding ways to reach his ideal clients, those involved in high-end residential projects. He understands that this requires a mix of strong relationships, effective marketing strategies, and a presence in the right circles. Conclusion: A Story of Grit and Innovation Kyle Hamill's journey from a college student doing odd jobs to the owner of a thriving custom construction business is a powerful story of grit, innovation, and unwavering commitment to quality and process. His approach to business, emphasizing teamwork, process management, and continuous learning, serves as an inspiration to aspiring entrepreneurs and business owners alike. Want to get in touch with Kyle Hammill? Contact him through: Instagram: https://www.instagram.com/trails.end.construction/ Website: https://www.trailsendconstruction.com/

“I was probably incredibly competitive on price, based on, what legitimate, established contractors were charging for some of the work right, like small kitchens, bathrooms, some basement stuff, things like that.” -Jimmy Moore Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jimmy Moore from Petra Custom Builders. His journey from a budding carpenter to a visionary business leader offers a wealth of insights and inspiration for anyone aspiring to make their mark in the wood industry. Jimmy’s foray into the world of construction began post-school, when he joined a commercial general contracting company. His early experiences ranged from miscellaneous construction jobs to more traditional carpentry roles, gradually leading him to a fascination with the management side of the business. This curiosity and drive to explore beyond the known boundaries led him to Petra Custom Builders, marking the start of an extraordinary entrepreneurial journey. Listen now and get the whole story! “I haven't known how to do a lot of this stuff that I've just jumped in and started to do, and then figured it out as I go. And so we decided to start Petra together.” -Jimmy Moore Navigating Challenges and Embracing Management In 2008-2009, amidst economic uncertainties, Jimmy decided to leverage his competitive pricing and the volume of work available to transition from side jobs to a full-time business venture. This bold move laid the foundation for Petra Custom Builders, a venture that started with a vision for a different kind of leadership in the construction industry. Building Petra Custom Builders: A Tale of Growth and Vision The initial years were a testament to the company's growth, with revenue hitting $475,000 in the first year. The journey wasn't just about financial growth; it was about learning, adapting, and setting a sustainable path for the future. In 2015, Petra Custom Builders had grown into a multi-million-dollar enterprise, compelling Jimmy to buy out his partner and take sole leadership. This transition marked a new era for the company, guided by Jimmy’s philosophy of balancing immediate needs with scalable strategies for future growth. The Human Element: People as the Core of Business Jimmy’s approach to business is people-centric. He emphasizes the importance of relationships – with employees, trade partners, and vendors. This focus on people, he believes, is the key to navigating challenges and ensuring the company's adaptability and resilience in the face of change. Visionary Leadership: More Than Just Building Under Jimmy’s stewardship, Petra Custom Builders transcended the traditional boundaries of a construction firm. The company’s ethos evolved to emphasize the service aspect, focusing on enriching and inspiring clients' lives through thoughtful design and construction. This philosophy of servant leadership and focus on relationships is the cornerstone of Petra's success. Looking Ahead: Embracing Challenges and Driving Innovation As the company stands in 2023, it continues to face new challenges, but Jimmy’s approach remains unwavering – to tackle the unknown with confidence and adaptability. His leadership style, deeply influenced by his background in wrestling, advocates for facing challenges head-on and learning from them to forge ahead. “There's this thing. And it's a joke that people see that you have more than two kids, they automatically think that you're a great dad, like, you just got more kids. But there's like this feeling like you're this leader. But I'm, I'm saying that just because you have a you have a pretty sizable team. “ -Steve Larosiliere Want to get in touch with Jimmy Moore? Contact him through: Instagram: https://www.instagram.com/petracustombuilders/ Website: https://www.petracustombuilders.com/

“ I went to college on the jazz guitar scholarship and I'm all right brain and ended up doing construction on the side to kind of help pay the bills you know, music is a really hard way to make a living. And remembering things led to another and I started stumbling into the really artistic aspects of woodworking. And so that kicked it off.” -Chad Beall Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Chad Beall from Tree Frog Woodworking, Chad’s story begins with his love for music. Attending college on a jazz guitar scholarship, he envisioned a life filled with melodies and chords. However, life had a different rhythm in store for him. To support his musical aspirations, Chad started working in construction, which inadvertently introduced him to the world of woodworking. His entry into the woodworking industry wasn't planned; it was a serendipitous encounter with the artistic side of this craft. As life progressed, Chad's priorities shifted, especially with the arrival of his first son. He realized the need for a stable career over an expensive hobby, marking the inception of Treefrog Woodworking. Listen now and get the whole story! “ I really liked people, but, you know, it's mutually we need to separate in order for them to be doing be on their own path, you know, and grow. “ -Chad Beall The Growth and Evolution Incorporated in 1998, Treefrog Woodworking gradually evolved from a one-man show to a team of six skilled craftsmen. Chad’s initial years were filled with diverse projects from house framing to basement remodels. These experiences, though not always aligned with his interests, were crucial in building a foundation for his future endeavors. One significant turning point was a pergola project. This task was unique, offering Chad a canvas to blend functionality with art. From there, the business branched out into making gates and other custom woodworks, which defined Treefrog Woodworking's niche. A Symphony of Skills: Music, Photography, and Woodworking Interestingly, Chad’s passion for music never faded. It transformed into a recreational pursuit, bringing a refreshing balance to his life. He highlights the importance of having a creative outlet that is separate from one's professional work to maintain creative vitality. Another fascinating aspect of Chad's journey is his foray into photography. Initially, it was a means to showcase his woodworking projects. However, it grew into a passion, aiding significantly in marketing his business and showcasing the intricate beauty of his works. Challenges and Triumphs Running Treefrog Woodworking wasn't always smooth sailing. The initial years were filled with challenges, from handling diverse projects to managing a growing team. The turning point was a major project for the state capitol, involving extensive metalwork. This not only elevated Treefrog Woodworking’s reputation but also helped Chad recover from financial strains caused by the 2009 economic downturn. The Future of Treefrog Woodworking As for the future, Chad aims to maintain the current momentum, balancing the influx of new projects while upholding the quality of work. He strongly believes in word-of-mouth marketing, reinforced by the power of his photography skills. He also plans to explore blogging, adding another dimension to his artistic and business endeavors. Parting Wisdom for the Woodworking Community Chad’s advice to the woodworking community is heartfelt and simple: pursue your passion, not just the money. He emphasizes the importance of finding joy and pride in your work, which he believes is the key to a fulfilling career. Want to get in touch with Chad Beall? Contact him through: Instagram: https://www.instagram.com/tree_frog_woodworking/ Website: https://www.treefrogwoodworking.com/

“I watched other contractors and they never really showed what work they actually did. You know, this, this constant thing on social media is so new. Nobody knew that before. And when I started, I was like, we got to show people how this is done.” -Drew Prince Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Drew Prince from Oak Hearth Homes. Drew's story begins with a simple yet powerful dream: flipping houses with his wife. Back in 2016, Drew and his partner embarked on this venture, little knowing it would evolve into a full-fledged remodeling business and ultimately lead them into home building. This progression from flipping to remodeling wasn't a planned one. After a substantial financial loss on a big house flip, Drew found himself pivoting towards remodeling, thanks to recommendations from friends and family. This twist in their business trajectory opened a new world of possibilities. Oak Hearth Homes' growth can largely be attributed to word-of-mouth publicity. Drew emphasizes the importance of building a strong foundation within the community. Listen now and get the whole story! “ It was really between people that just follow us and want to, you know, never see our work in person. Then, you know, people that were interested in the house and then friends and family . It was a lot, but it was awesome to see the responses on it.” -Drew Prince From Challenges to Opportunities Every entrepreneur's journey is dotted with challenges, and Drew's was no exception. Quitting a lucrative job in home improvement sales to start Oak Hearth Homes was a risk. Drew recalls how some family members and his former boss doubted his decision. But driven by a passion for hands-on work and a love for the construction industry, he persisted. This leap of faith, fueled by a deep-rooted belief in karma and the power of giving back, has paid off handsomely. A Unique Business Model Oak Hearth Homes stands out for its comprehensive approach to home improvement. Drew's vision is to create a one-stop solution for everything related to homes – from remodeling and building to buying and selling. The idea is to offer customers a seamless, trustworthy experience. This customer-centric approach, combined with high-quality craftsmanship, has set Oak Hearth Homes apart in a competitive market. The Future of Oak Hearth Homes Looking ahead, Drew is excited about delving deeper into custom home building. The satisfaction of designing and building a home from scratch, coupled with the joy of seeing clients' happy faces, fuels his passion. Oak Hearth Homes aims to continue blending impeccable design with functionality, ensuring every project they undertake is not just a house, but a home that resonates with the owner's personality and needs. Advice for Aspiring Entrepreneurs Drew's advice to budding entrepreneurs in the home improvement sector is straightforward – build a solid reputation in your community, document your work meticulously (before and after photos), and engage actively with your audience on social media. He emphasizes the importance of setting clear expectations with clients and building relationships based on trust and transparency. A Testament to Hard Work and Community Spirit Drew's story with Oak Hearth Homes is more than just a business success story; it's a testament to resilience, community spirit, and the belief that doing good always pays off. As they expand their services and continue to build beautiful homes, Oak Hearth Homes remains a beacon of inspiration for entrepreneurs and home improvement enthusiasts alike. Want to get in touch with Drew Prince? Contact him through: Instagram: https://www.instagram.com/oakhearthhomes/ Website: https://www.oakhearthhomes.com/

“We've had what, three three major transitions in the business now. It's almost like I've had three separate businesses because, you know, we're doing woodworking. I tried to transition to concrete, almost specifically, I pushed on that pretty hard for a little bit.” -Chris Roth Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Chris Roth from Areté Wood & Concrete. Chris shares the origins of his business, which started as a furniture company around 2015. He talks about the transition from a hobbyist pursuing woodworking to a professional craftsman, emphasizing the initial focus on furniture. In the last three years, Chris explains, Areté Wood & Concrete has shifted its primary focus to cabinetry. He reveals the reason behind the inclusion of "concrete" in the name, highlighting the experimentation with concrete in furniture but ultimately steering away due to practical challenges. Chris reflects on the heaviness and difficulty of working with concrete, expressing admiration for its unique properties but acknowledging its limitations. Listen now and get the whole story! “ I like to hand cut all the drawers and then put butterflies in the backside of the drawers if there was a crack and so it's like a really furniture ask piece. But we had I don't know, like almost 2025 linear feet of cabinets for like six grand. “ -Chris Roth Finding Inspiration in Illinois The conversation takes a turn to Chris's roots, as he talks about living in Illinois with his wife and the influence of an Amish barn house on his woodworking journey. He shares a pivotal moment when he crafted pipe holders from dry wood for friends during Christmas, sparking his passion for woodworking. The short stint in Illinois became a foundational chapter in Chris's career. The Move to Oregon and Getting into Cabinets Steve explores Chris's move back to Oregon, prompting him to share his experience pursuing a master's degree in exercise science and eventually transitioning to a full-time woodworking career. The discussion turns to Areté Wood & Concrete entry into cabinetry, prompted by customer demand. Chris candidly discusses the challenges of setting pricing, managing cash flow, and navigating the complexities of the business without formal business training. Pivoting to Concrete and Challenges Faced The podcast delves into the brief foray into concrete, exploring Chris's experimentation with epoxy slabs and concrete elements in furniture. However, the challenges of handling heavy concrete slabs and the declining market interest led Chris to pivot again, this time toward the lucrative field of cabinetry Building Custom Cabinets and Overcoming Challenges Chris shares the story of his first significant cabinet project, a challenging endeavor that involved hand-cutting drawers and intricate details. The early years were financially lean, requiring creative problem-solving and perseverance. The conversation touches on the shift from furniture to cabinetry and the realization that providing essential, functional products like cabinets can have a significant impact on clients' homes. Navigating Business Transitions Reflecting on the various transitions in the business, Chris describes the process of moving from furniture to concrete and, ultimately, to cabinets. He acknowledges the role of optimism and the support of his wife and team in navigating these shifts. The discussion emphasizes the importance of adapting to market demands and finding what works best for the business. Want to get in touch with Chris Roth? Contact him through: Instagram: https://www.instagram.com/aretewoodandconcrete/ Website: http://www.aretewoodandconcrete.com/

“All these coatings that are out there in the marketplace have been bought,most finishers don't understand what they're playing with. Yeah. If they did, they would be able to make it mostly by themselves.” -Robert Chickey Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Robert Chickey from Bespoke Finish. Bespoke Furniture Finishes, as the name suggests, provides bespoke, or custom, finishing solutions for our customers. We excel in two main areas: creating formulas and processes for vendors struggling with specific colors and offering on-site finishing services for clients seeking an extraordinary touch. Additionally, we've introduced a revolutionary product called Liquid Metal Spray, which adds a unique flair to our offerings. I was in the painting industry for two decades, primarily working on historical woodwork. The challenge arose when working on older woodwork and seamlessly blending new additions. Conventional products didn't cut it, and that's when I realized there was a gap in the market. Bespoke Finish was born in 2016, but my journey in this field spans over 30 years. Listen now and get the whole story! “We make the formula and the process for vendors who can't figure out a certain color so that they can do what the designer or architect wants. And the other side of this that we have, on site furnish services for those clients that want a level of extraordinary that is not common. “ -Robert Chickey Catering to Discerning Clients The problem we solved was maintaining consistency in finishes, especially when working on projects involving older woodwork additions. Our method allows for a seamless blend, saving clients both money and time. Clarity and accentuation. Most finishers don't comprehend what they're working with. I believe in educating clients on the possibilities of clarity and accent, showcasing finishes that redefine their perception. The Bespoke Finish Method After being out of work for a year due to an injury, I realized the industry lacked solutions. I developed the Bespoke Finisher Method, offering vendors a clear process for achieving desired finishes without the limitations of off-the-shelf products. Our focus is on repeatability and providing alternatives that challenge the status quo. Unveiling Liquid Metal Spray Liquid Metal Spray is a game-changer. It allows us to spray metal finishes onto various surfaces, providing a high-quality result that can endure outdoor conditions. It's cost-effective, versatile, and, most importantly, challenges the traditional perception of metal finishes. Challenges and Future Plans The challenge lies in making people aware of a problem they might not even recognize. The industry is shifting, and many are unaware of the possibilities beyond conventional finishes. My focus is on growing our Liquid Metal Spray line. Once everything is in place, we plan to expand our offerings, including a custom color line. Want to get in touch with Robert Chickey? Contact him through: Instagram: https://www.instagram.com/bespokefinish/ Facebook: https://www.facebook.com/robert.chickey

“We want to do your kitchen and pantry and mudroom and all that. We want to be your one stop shop. And I feel like that's a great need for people who don't want to deal with 1012 contractors in their home at once. “ -Ty Hardy Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Ty Hardy from AG Designs, Ty is the shop manager at AG Designs, a custom woodworking shop that has been crafting stunning pieces for over five years. We delve into the world of AG Designs, a company that stands by the philosophy: if it involves wood, they can create it for you. From bespoke furniture pieces to full millwork, kitchen cabinetry, closets, vanities, and everything in between, AG Designs has mastered the art of custom woodworking. As Ty shares the company's origin story, we learn that it all began with the owner, a former firefighter, who stumbled upon the beauty of reclaimed materials while taking down barns. This passion for repurposing wood evolved into a business that started with crafting reclaimed furniture and expanded into the comprehensive custom woodworking shop we see today. Listen now and get the full story! “We've got a great following on Instagram and our opinion and we're really trying to hone in on that to make sure that our products are out there and being seen” -Ty Hardy The Growth Journey: With Ty's five-year tenure at AG Designs, we explore the company's growth trajectory. Starting with a team of three, including Ty, AG Designs now boasts nine talented individuals. Ty sheds light on how the team's passion and skills naturally shaped the company's progression. The evolution from crafting individual furniture pieces to full millwork packages for homes marked a significant turning point. Role of a Shop Manager: Ty gives us insights into his role as the shop manager. Acting as the go-to person for the team, he manages everything from coordinating with the interior design team to handling installs and ordering materials. He emphasizes the importance of managing expectations, especially when dealing with external clients, and the challenges of delivering sometimes difficult news. Navigating Challenges: As the conversation unfolds, Ty shares experiences from a recent large-scale project, highlighting the intricacies of their work. The challenges of balancing internal and external expectations become apparent, and Ty discusses how effective communication is key in such situations. The Future Vision: Looking ahead, AG Designs envisions growing as a millwork company, aiming to be a one-stop-shop for clients. Ty details their focus on expanding into more kitchens, closets, and complete home solutions. The goal is to streamline the process for clients who prefer dealing with a single, reliable source for all their woodworking needs. Marketing Insights: In the latter part of the episode, Ty seeks advice on marketing strategies. While word of mouth and Instagram have been their primary tools, Ty wonders about the potential of other social media platforms. Steve emphasizes the power of storytelling, encouraging AG Designs to share the behind-the-scenes process, the craftsmanship, and the personalities of the team. Parting Thoughts: Before concluding the episode, Ty shares valuable advice for those feeling overwhelmed in the industry. His recommendation is clear: seek help and delegate tasks. He emphasizes the importance of finding joy in the work to ensure both personal satisfaction and business success. Want to get in touch with Ty Hardy? Contact him through: Instagram: https://www.instagram.com/agdesignsco/ Website: https://www.agdesignscollingwood.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “I worked in high end cabinetry for a really long time. And like, so I was very much in that niche, though, like, I enjoy it. And the other side of it, I also enjoy design. So that kind of made sense for me to pivot in that direction.” -Kevin Fassnacht Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Kevin Fassnacht from Fine Point Cabinetry. From the hands-on creation of high-end custom cabinetry to the strategic shift towards kitchen design, Kevin shares the trials, triumphs, and the unique path that has shaped Fine Point into the success it is today. In the heart of the conversation, Kevin reflects on Fine Point's humble beginnings, spanning seven years of hard work and dedication. The early years were marked by long hours, minimal rewards, and the sheer love for the craft. Kevin's commitment to his woodworking roots led him to specialize in high-end custom cabinetry, building his creations in-house. As the conversation unfolds, Kevin delves into the pivotal decision to shift towards kitchen design and outsourcing fabrication. This strategic move allowed him to balance his passion for woodworking with a desire for a more balanced life. Outsourcing bulk fabrication while retaining the custom touch in his shop became the blueprint for Fine Point's success. Listen now and get the whole story! “I basically live in referrals that I don't market myself, and I don't know if you saw my website is extremely dated. And it's one thing that I do not do well. And I feel like it's one of the reasons why I've stayed the size I am. Because if I've always had a bit of a fear, if I market it, I can get outside of my comfort zone. “ -Kevin Fassnacht The Art of Outsourcing: Crafting Partnerships Kevin sheds light on Fine Point's unique model, acting as a small, appointment-only design showroom. By representing renowned manufacturing facilities, he brings forth the Luxor Collection and other high-end brands, offering clients fully customizable options within the parameters of their preferences and budget. Navigating Growth: The Dilemma of Scale Reflecting on the challenges of growth, Kevin candidly discusses the internal conflict of defining Fine Point's future. The desire to scale up clashes with the love for hands-on work, creating a personal struggle. The conversation evolves into contemplating the balance between becoming a large design showroom or continuing to build the in-house workshop. Customer Tastes and Trends: Adapting to Expectations Fine Point's success has largely relied on recommendations and referrals, ensuring a consistent client base. While customer tastes haven't dramatically shifted, Kevin acknowledges the evolving expectations in terms of engagement and trust, especially since he transitioned from crafting everything in-house to outsourcing fabrication. Championing High Stakes: The Current Landscape Kevin shares insights into one of Fine Point's current projects, the highest ticket venture to date. Dealing with a 1% clientele and working with top-tier materials, this high-stakes project exemplifies the pinnacle of craftsmanship and design. Despite the unease, Kevin embraces the challenge and envisions more projects of a similar caliber in Fine Point's future. Personal and Professional Growth: Learning from the Journey The conversation takes a reflective turn as Kevin opens up about his personal and professional growth. Embracing past struggles, financial challenges, and moments of self-discovery, he acknowledges the value of those experiences in shaping him into the business owner he is today. Want to get in touch with Kevin Fassnacht? Contact him through: Instagram: https://www.instagram.com/fine_point_cabinetry/ Website: https://www.finepointcabinetry.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “We've had quite a few of those project, you'd be surprised. Yeah, we develop client relations through that. So that's probably one of the big ones another big one would be quality so you can be making drawer boxes, you can be making shelves just make the best ones you can” -Bob Gild Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Bob Guild from Craftworks USA, a commercial architectural woodworking outfit based in the Pittsburgh area. We provide nationwide services, specializing in crafting custom pieces for various projects, including reception desks and more. I initially studied product design, but I found my way into custom furniture design and high-end built-ins after graduation. From there, I ventured into commercial drafting and estimating. Craft Works USA became the perfect fit for me, allowing me to explore both the design and business aspects of the industry. Over the years, I've witnessed and contributed to the growth of Craft Works from a 10,000-square-foot shop to a 32,000-square-foot facility. The constant variety and excitement of new projects keep me engaged. Listen now and get the whole story! “ I thought about this a little bit. And I think, like a lot of the other millwork shops right now we have a great client base. So we're trying to learn, you know, the right times to say no, so we can grow the way we want to grow.” -Bob Gild The Role of Technology at Craft Works USA We recently invested in Enertia to streamline our processes. Prior to that, we relied on multiple spreadsheets. Enertia has helped us tie everything together, making tracking and logging much more efficient. I oversee engineering, some strategic initiatives, and focus a lot on design-build methods. Currently, my role involves a significant amount of training and teaching, which presents its own set of challenges. The Art of Leadership and Development It's been a learning process for me. Teaching someone requires understanding how they want to learn and adapting to their style. Patience is crucial, especially when guiding individuals to discover their potential. It's a longer road, but witnessing their development is rewarding. Delivering on promises and ensuring client satisfaction is paramount. Quality craftsmanship is another key factor. We take pride in producing top-notch products that stand out. Crafting a Unique Future for Craft Works USA While growth is on the horizon, we aim to pace it more comfortably. We're focused on maintaining our current revenue levels and enhancing efficiency. Managing growth strategically is our primary objective. Perhaps it's through continuous education and storytelling, showcasing the artistry and craftsmanship behind each project. Helping clients understand the value we bring could redefine how projects are assessed. Want to get in touch with Jared Foster? Contact him through: Instagram: https://www.instagram.com/craftworks_usa/ Website: https://www.instagram.com/craftworks_usa/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “ I loved seeing the end product. Everything was always every job was new, every challenge was new. It just keeps you going, you know, and one day I get to that spot where we can be so good. “ -Nick Peragine Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Nick Peragine from PeragineMillwork, a high-end millwork company based in the Hamptons of New York. Join us as we explore Nick's story, his business strategies, and the challenges he faced in the woodworking industry. Nick shares his journey into the woodworking industry, starting from working in a tool store to eventually founding Paragenie Millwork. The challenges of breaking into the high-end millwork market and the company's focus on custom veneer work, inset cabinetry, and high-end finishes. Listen now and get the whole story! “I must have been 17 or 16 years old. And I remember saying, How am I going to do this for my family? How are we going to go on vacation? Yeah. How am I going to do this? You know what I mean? And it's like, how do you do this? And, and that stuck in my head” -Nick Peragine Growth and Challenges: Nick reflects on the struggles of the early years and the decision to go out on his own. The importance of perseverance and the passion for seeing the end product as driving forces in overcoming challenges. Building a Team: Nick discusses the growth of Paragenie Millwork, highlighting the key roles in his team, including cabinet makers, finishers, managers, draftsmen, bookkeepers, and installers. The challenges of managing a growing team and the recent decision to hire department managers to enhance efficiency. Investments in Leadership: The role of leadership in the woodworking business and Nick's insights gained from books, particularly those by Navy SEALs. The shift from reactive approaches, such as yelling, to proactive problem-solving and effective leadership strategies. Strategies for Success: Nick emphasizes the importance of focusing on quality over volume, debunking the myth that volume alone leads to success. The significance of word-of-mouth referrals, repeat clients, and relationships with architects and builders in sustaining the business. Looking to the Future: Nick discusses his vision for the future, considering the possibility of selling the business or finding a successor within the company. The importance of attracting and retaining talent as a crucial aspect of business growth. Advice for Starters: Nick offers valuable advice for those entering the woodworking industry, emphasizing the importance of tracking labor, time, and job costs to ensure profitability. The challenge of accurately assessing costs in a business that involves bulk purchases and the need for diligence in tracking expenses. Want to get in touch with Nick Peragine? Contact him through: Instagram: https://www.instagram.com/peraginemillwork/ Website: https://www.peraginemillwork.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “ First was obviously very intimidating, the whole idea of just jumping into something, knowing exactly how to do it. Kind of just really taught him to stretch himself, abilities, and really, ultimately, take risks and critically think through problems. So that's how it really began. “ -Jacob Reinbold Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jacob Reinbold from Reinbold inc, In this episode, we dive deep into Jacob's journey, discussing how he started his business, the challenges he faced, and the principles that guided him to success. Join us as Jacob shares insights into his company's approach to woodwork, his team's growth, and the legacy he envisions for Reinbold, Inc. Reinbold, Inc. Specializes in renovation and tailored woodwork. The core of our work revolves around woodcraft, emphasizing customer satisfaction and attention to detail. It all started when I got involved in woodwork at a young age, thanks to a mentor who recognized my potential. Listen now and get the whole story! “if you didn't have your portfolio, yeah. People that can look at it, whether it's in spreads, and no matter what brands Oh, hey. Pull it up. And so here's, here's what it is in the context of what we're necessarily talking about, when you can see the whole project and you can start to see this guy, or maybe that was what he's doing. “ -Jacob Reinbold Seizing Opportunities and Taking Risks I began working in the field at 14, not knowing it would shape my future. The opportunity came through someone who saw potential in me, and I embraced it. The early years were challenging, filled with self-performing tasks and learning the ropes. Over time, I realized the importance of seizing opportunities and taking risks, fundamental principles that have guided my journey. Navigating the Initial Years The initial years were tough, juggling everything from invoicing to hands-on tasks. I started with basic projects, gradually shifting towards cabinetry and millwork. Delegating tasks and building a reliable team became essential. It took time to understand the importance of teamwork and effective leadership. Building a Team and Business Model Currently, we have 14 full-time team members, divided between the field and the shop. The business model involves three main components: renovation, custom home building, and cabinetry/millwork. Each aspect complements the others, creating a balanced and versatile approach to our work. Reflecting on Noteworthy Projects One project that stands out is a multi-year renovation that showcased our skills and attention to detail. Having a robust portfolio became crucial, allowing clients to see the quality and uniqueness of our work. Confidence in our abilities and the ability to articulate our processes played a pivotal role in establishing trust with clients. The Importance of Personal Connection Personal connection is vital in our industry, considering the significant investments clients make. Relatability and empathy play a role in understanding their dreams and concerns. Building a connection goes beyond merely telling clients what they want to hear; it's about being honest and transparent, ultimately leading to satisfied customers. Want to get in touch with Jacob Reinbold? Contact him through: Instagram: https://www.instagram.com/reinboldinc/ Website: https://www.reinboldinc.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “There's so many parts of the puzzle. But now we got the it's kind of two different aspects of this business at this point with the milling the mill and the shop work. “ -Evan Haxo Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Evan Haxo from Hexo Design & Fabrication, a small millwork custom shop in Northwest Connecticut. Join us as we delve into Evan's journey, the intricacies of his craft, and the unique challenges of running a woodworking business. Evan takes us on a journey from his childhood, growing up around his father's millwork business, to his involvement in installs from a young age. He shares how his passion for working with his hands and the influence of his father led him to establish Haxo LLC in 2017. Listen now and get the whole story! “ it's so much easier to make something when there's not a spec that you have to build to, if you just have some logs that come off the mill, that look beautiful, turn them into a simple table, something like that weld up some legs, throw it on there, that takes up space, and I don't have the space to store large pieces like that. “ -Evan Haxo The Blend of Tradition and Innovation: Evan discusses the collaborative dynamic with his father and the evolution of their business into sawmilling, emphasizing the value of creating their own materials. The incorporation of a chainsaw mill and later a Norwood reflects their commitment to innovation within the traditional craft. Investing in Tools and Equipment: Evan discusses key investments in equipment, highlighting the value of the bandsaw mill and the recently acquired Powermatic shaper. The discussion touches on the multifaceted nature of their business, including both milling and shop work. Marketing Unique Woodwork: Evan explores their client acquisition strategy, emphasizing word of mouth and collaborations with general contractors and architects. The conversation shifts to Evan seeking advice on marketing their unique tables, countertops, and small furniture pieces. Expanding Horizons: Future Plans for Haxo LLC: Evan shares his vision for the future of Haxo LLC, focusing on the expansion of their offerings and the desire to establish a showroom. He discusses plans for a new shop and the potential for showcasing their craftsmanship in a dedicated space. “I was like, just max out your mill and get the cash going. Because you you know I'm sure because you're you and your father have been in this business and in your area for so long. “ -Steve Larosiliere Want to get in touch with Evan Haxo: Instagram: https://www.instagram.com/haxo_design_fab/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “I started with a local Door Company. And that's where I started learning the trade. Worked in the shop at that company for five years, worked in sales for five years, got to learn all sides of the business. “ -Jesse Schmitt Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jesse Schmitt from Premier Custom Millwork, a prominent hardwood custom door manufacturer catering to the luxury market. In this episode, Jesse shares the remarkable journey of his business, offering insights into its origins, challenges, and triumphs. The story begins in high school, where Jesse participated in a BOCES program, gaining hands-on experience in building trades. His journey continued with an internship at a local door company, marking the start of his immersion in the world of custom millwork. Having worked in both the shop and sales for a total of ten years, Jesse's passion for crafting high-quality products laid the foundation for Premier Custom Millwork. Listen now and get the whole story! Navigating the Early Years Premier Custom Millwork officially kicked off 13 years ago, and Jesse vividly recalls the challenges of those initial years. Armed with determination and fueled by a desire to put his name on a superior product, he embarked on the entrepreneurial journey, cashing in his 401k to launch the venture. The business initially focused on reselling before evolving into a full-fledged manufacturer of custom hardwood doors. A Solo Venture For the first 12 years, Jesse operated as a one-man band, relying on machinery to enhance efficiency. Notably, it was the strategic acquisition of a state-of-the-art pod and rail five-axis CNC machine that proved to be a game-changer, opening up new possibilities and paving the way for expansion. Growth and Acquisitions Reflecting on the recent growth, Jesse discusses the addition of team members and the acquisition of another millwork company. This strategic move not only secured essential product lines but also resulted in the establishment of a second location and the hiring of five additional employees. Adapting to Leadership As the business scaled, Jesse found himself transitioning from a sole craftsman to a business leader. Learning to delegate and trust his team became pivotal, challenging his inclination toward control. Acknowledging the importance of releasing some control, Jesse emphasizes the role of effective management and the continuous evolution required to lead successfully. Looking Ahead While Jesse admits that the vision for the business has evolved over the years, he expresses a desire to maintain a hands-on approach to production. Balancing growth with a commitment to delivering personalized, high-quality products remains at the forefront of Premier Custom Millwork's future plans. Engaging with the Community Jesse highlights the significance of networking and collaboration within the woodworking community. He credits his success, in part, to open communication with peers and the willingness to share knowledge. Networking not only facilitated the exchange of work but also provided valuable insights into industry trends and challenges. Overcoming Challenges and Seeking Solutions In the latter part of the podcast, Jesse seeks advice on managing customer expectations, particularly when dealing with expedited requests. Recognizing the need for proactive communication, he explores strategies, including CRM systems and community-building initiatives, to keep customers informed and projects on track. Want to get in touch with Jesse Schmitt? Contact him through: Instagram: https://www.instagram.com/premiercustommillwork/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “ I've always been drawn to mid century and then, you know, as people have contacted me, you know, it's I try to skew my designs towards a more mid more minimalist or more mid century style. “ -Aaron Matheson Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Aaron Matheson from Matheson Woodwork. Aaron's journey into woodworking started with a personal touch. Having bought a house, he decided to create custom furniture instead of purchasing ready-made pieces. This initial spark led to the establishment of Matheson Woodwork. Aaron's background in art and photography, coupled with his hands-on experience working with his father, a stonemason, contributed to his inclination towards craftsmanship. The decision to transition from a full-time job to full-time woodworking is often a significant step. Aaron shares his story of taking the plunge in 2019. While initially juggling woodworking as a hobby, the birth of his son in 2016 marked a turning point. As custom commissions and sales started rolling in, Aaron took the leap into full-time woodworking, with his wife's support. Listen now and get the whole story! “There are definitely times where people will come to me and I'm like, I'm not super excited. “ -Aaron Matheson Business Growth and Customization Matheson Woodwork, based in Miami, Florida, primarily focuses on crafting custom furniture. Aaron's designs are influenced by mid-century and minimalist styles. He emphasizes the importance of customization, allowing clients to personalize their furniture. Over the years, his business has grown, attracting both residential and corporate clients. Challenges and Triumphs Aaron discusses the challenges of balancing family life and business. The decision to go full-time coincided with the birth of his daughter, prompting a reevaluation of childcare costs. This strategic move allowed him to invest more time and energy into growing his business. Crafting a Distinct Style Influenced by mid-century design and driven by a passion for modern aesthetics, Aaron's work reflects a unique style. His background in photography and hands-on experience in stonemasonry contribute to the artistry embedded in each piece. Aaron shares how collaborating with clients and adapting designs to their preferences has been pivotal in building strong relationships. Looking Ahead Aaron envisions keeping his business relatively small while considering the possibility of expanding his workshop and hiring additional help. He also explores the idea of moving back to the West Coast, possibly collaborating with others in the field. As he continues to receive interest and orders from clients, Aaron's dedication to his craft remains unwavering. Marketing Strategies In discussing marketing strategies, Aaron expresses a desire to drive more organic traffic to his website. He acknowledges the importance of search engine optimization (SEO) but hasn't fully tapped into its potential. Steve provides insights into SEO, emphasizing the significance of naming images, optimizing meta tags, and creating content that aligns with potential clients' search queries. Want to get in touch with Jared Foster? Contact him through: Instagram: https://www.instagram.com/matheson_woodwork/ Website: https://www.mathesonwoodwork.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “I was nine and Isaac was seven, I think, around when our dad started the company. Yeah, I feel like so we would kind of help doing pretty much anything, you know, being a small shop, his projects would spike and didn't go to nothing. So we did marketing campaigns. So we drove around in a minivan and they would say, "Go put these little cards in people's mailboxes.” -Issac & Asher Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Issac & Asher from Hardwood Creations, a custom cabinet manufacturer based in Charlotte, North Carolina. Isaac and Asher share the inspiring story of Hardwood Creations' inception, tracing back to their father's modest one-man shop in the shed of their backyard. The brothers recount their unconventional introduction to the business, with childhood experiences that involved marketing campaigns, finishing work, and even learning the art of discretion when it came to pointing out flaws in front of clients. Listen now and get the whole story! “ we work with about six of the big high end custom home builders in Charlotte and we have a pretty good reputation with them and the designers that they work with in architects. And so we don't really aggressively go out and sell because we get our repeat business from those builders and designers.” -Issac & Asher Crafting Dreams in Wood The focus shifts to Hardwood Creations' core projects, specializing in high-end residential cabinets and millwork. The brothers shed light on their target projects—residential homes ranging from $2.5 to $6 million. Isaac delves into the joy of collaborating with clients to bring their unique visions to life, emphasizing the importance of capturing the essence of their dreams in each project. Building Efficient Operations Isaac walks us through the intricacies of their operations, detailing the meticulous planning involved in the custom cabinet manufacturing process. From engaging with high-end custom home builders to coordinating with designers and architects, the emphasis is on front-end planning and designing to ensure flawless execution in the shop. The goal: delivering exceptional products within a tight timeframe. Fostering a Positive Company Culture The discussion shifts to the vital aspect of maintaining a positive company culture at Hardwood Creations. Isaac and Asher share their initiatives, from team-building activities like ping pong and whitewater rafting to addressing employees' needs and integrating new hires into the company culture. The brothers stress the significance of employee retention and how a healthy culture contributes to the overall success of the business. Embracing Technology for Efficiency Isaac delves into the technological advancements that have enhanced efficiency at Hardwood Creations. From utilizing Google Sheets for initial organization to adopting Coda for ERP (Enterprise Resource Planning), the brothers are keen on leveraging technology. Isaac's enthusiasm for AI and the ongoing migration to Energy, a high-end millwork software, showcases their commitment to staying at the forefront of innovation. Leadership Evolution and Development The Anthes brothers share insights into their roles as leaders within the family business. Emphasizing a collaborative approach, they highlight the importance of leading by example and fostering an environment where everyone contributes to each other's growth. The focus is on continuous learning and building a team of skilled individuals who share the same vision for the company's future. Want to get in touch with Hardwood Creations? Contact them through: Instagram: https://www.instagram.com/hardwoodcreationsnc/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “A continuous growing pain is that you're always evolving your approach. I mean, as you gain yours and age and gain years and experience, you constantly have a new perspective on how to properly manage the process” -Yossi Woodworx Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Yossi and Jesse from Yossi Woodworx. Their focus at Yossi Woodworks is on high-end specialty work. They run a substantial operation with 35 to 40 workers, emphasizing custom projects such as kitchens, closets, libraries, tables, and various millwork. They work with an array of materials, including wood, metal, glass, laminates, and more. Our specialty lies in building close relationships with designers and clients, ensuring our projects are not just functional but also aesthetically remarkable. By the age of nine, I was already delving into millwork, fixing bikes, and crafting furniture. At 15, I left school and worked at a furniture shop until I was 17. That's when I ventured into Yossi Woodworks, starting small and gradually expanding. The initial years were a mix of passion, challenges, and learning how to transform my craft into a thriving business. Listen now and get the whole story! “The thing is, we have a very big commercial side of ourselves. But I would say I would like that I don't even post much, right? Yeah, I have, you know, certain companies that bring me yearly, you know, like 1.5 2 million and just commercial projects. “ -Yossi Woodworx Challenges and Growth: The early years were financially tight, with ups and downs. It was during a period of reflection, prompted by a broken ankle, that I reevaluated my approach. I shifted from being solely passionate about the craft to understanding the business side of millwork. Over time, I transformed the company into a profitable venture, learning from mistakes, investing in research, and focusing on efficient processes. Jesse joined Yossi Woodworks over three years ago when the team was smaller. Yossi was looking to structure and organize the growing business. My background in managing custom fabrication companies allowed me to contribute to implementing systems, and we adopted Asana for project management. This shift helped streamline operations, reduce stress, and enhance overall efficiency. Most Profitable Projects: Yossi, within the diverse realm of millwork, what types of projects have proven to be the most profitable for Yossi Woodworks? Yossi: I thrive on challenging projects that push boundaries while being financially rewarding. While we engage in commercial projects for quick turnarounds and profit, our focus is increasingly on large, high-end residential projects. These projects not only showcase our craftsmanship but also contribute significantly to our revenue. CNC Integration and Kitchen Focus: Yossi, as Yossi Woodworks stands as a significant player in the industry, what are your plans for future growth? Yossi: Our immediate focus is on transitioning to a workforce where 80% are CNC operators, enhancing efficiency and allowing us to take on more projects. Additionally, we aim to delve deeper into high-end kitchens. By optimizing CNC operations, we can handle increased demand, pursue more clients, and achieve sustainable growth. Continuous Optimization: Jesse, how do you approach the continuous optimization of Yossi Woodworks' processes and systems? Jesse: Optimization is a continuous journey. Want to get in touch with Yossi Woodworx? Contact him through: Instagram: https://www.instagram.com/yossiswoodworx/ Website: https://yossiswoodworx.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “I didn't move to Denver, Colorado for a couple of years and studied Fine Woodworking out there. And that's kind of like a fast track to fine woodworking one on one and a little bit of furniture design. But after graduating that program moved back to Minneapolis here in 2013. So that's when technically started Rovab and just hit the ground running highs and lows all the time.” -Andy Weld Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Andy Weld the founder of Rovan Furniture, has carved out a niche for himself and his team in Minneapolis, Minnesota. In a recent Andy shared insights into his journey, the evolution of Rovan Furniture, and the valuable lessons he's learned over the past decade. Though the initial focus was on furniture, the company has evolved into diverse millwork projects, including built-ins and other woodworking endeavors. Andy shared that their workshop is nestled in the Seward neighborhood, a vibrant mix of residential and industrial spaces that fosters creativity. Listen now and get the whole story! “we're gonna be really transparent on the pricing and like how things work and finish samples and design drawings. And then we're going to build it, and you can come by the shop and see it and like, you know, have a time walking through.” -Andy Weld Crafting Experiences, Not Just Furniture The Rovan Furniture team specializes in crafting custom pieces for a variety of spaces, from restaurants and bars to coffee shops, offices, and hotel lobbies. While maintaining a strong presence in the commercial sector, they've also delved into the residential side, creating high-end dining tables, credenzas, and built-in shelving. Andy emphasized that their goal is not just to build furniture but to curate an entire experience for the client. A Decade of Dedication: Celebrating 10 Years In 2013, Andy embarked on the Rovan Furniture journey, marking a decade of dedication this year. Reflecting on the beginnings, he recounted how his passion for woodworking was sparked during high school when he started building drums. From there, a series of experiences led him to a furniture restoration shop in St. Paul, eventually paving the way for the birth of Rovan Furniture. The Entrepreneurial Spirit and Lessons Learned When asked about the decision to start his own company, Andy admitted to a youthful naivety that fueled his entrepreneurial spirit. Learning on the go, he acknowledged the steep learning curve, marked by both highs and lows. Over the years, he learned the invaluable lesson that effective communication trumps even the finest craftsmanship. Responsiveness, transparency, and a commitment to client satisfaction have been the pillars of Rovan Furniture's success. Building a Legacy of Quality As the company celebrates its 10th year, Andy emphasized the importance of constantly improving and delivering top-notch quality. The team takes pride in eliciting emotional responses from clients, whether it's a hug, tears of joy, or genuine appreciation. The focus on quality, coupled with a willingness to address challenges head-on, has solidified RovanFurniture's reputation as a reliable and client-centric business. “All of the stories you could just share, save them, you could put table furniture, built-ins, commercial work. And then and then you just put highlights on each. And then lastly, it's like, "I want to hear your story.” -Steve Larosiliere Want to get in touch with Andy Weld? Contact him through: Instagram: https://www.instagram.com/p/CcTWjP-JAyr/ Website: https://www.rovanhandcrafted.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “I want to continue to grow in the direction of growing as opposed to scale back.” -Jeff Weldon Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jeff Weldon from Lucky Nelson Sawmill. Jeff shared his story, revealing the roots of his passion for woodworking and the evolution of his business. Let's explore how Lucky Nelson's journey from tree service to artisanal wood products unfolded. Jeff's story begins with a family legacy deeply rooted in the timber industry. His father owned a tree company for over three decades, instilling a love for woodcraft in Jeff from a young age. After years of working alongside his father, Jeff found himself at a crossroads when his dad sold the business due to health issues. This pivotal moment led him to contemplate how he could turn the discarded wood into a profitable venture. Listen now and get the whole story! “ First time I've ever seen the table with a natural edge on both sides. I've never seen that before, up until that point. And immediately I'm like, I gotta figure out how to do this. Yeah, that I started out with the chainsaw mill. You know, pretty much right away. I was like, on it. “ -Jeff Weldon From Tree Service to Wood Artisan: Inspired by a desire to create something unique, Jeff explored the world of woodworking. Having dabbled in the cabinetmakers union and equipped with a vision, he stumbled upon the potential of live-edge tables during a tree work project. This discovery ignited his entrepreneurial spirit, propelling him to invest in a chainsaw mill and embark on the journey of crafting live-edge wood products. The Birth of Lucky Nelson's: In 2016, armed with a chainsaw mill, Jeff started Lucky Nelson's, named after a beloved family pet. He began selling green slabs through platforms like Craigslist, Facebook Marketplace, and his own business page. The demand for his products grew, prompting Jeff to acquire a Wood-Mizer LT 40 Stan sawmill and establish a dedicated workspace. Growing Pains and Milestones: As the business expanded, Jeff faced the challenge of balancing his time between working for his father and managing his growing wood products enterprise. The turning point came when he realized that Lucky Nelson's had the potential to be a full-time venture. Jeff moved into a larger workshop, signaling the serious commitment to his passion. Diverse Products and Services: Lucky Nelson's portfolio includes an array of projects, from live-edge tables to custom wood countertops. Jeff's dedication to utilizing local wood is evident, and he even takes on portable sawmill jobs, showcasing the diversity of his skills. Approximately half of his projects involve creating full-circle pieces, from milling the wood to crafting the final furniture. Marketing and Future Aspirations: To reach a wider audience, Jeff employs a mix of online platforms, including Google, Facebook, and Instagram, running ads to enhance visibility. While contemplating the future, he envisions expanding Lucky Nelson's with a larger shop, introducing additional woodworking machinery, and emphasizing the use of local hardwoods. Navigating Business Challenges: Jeff candidly discusses the challenges of time management and the desire to streamline processes like customer relationship management (CRM) and email marketing. He acknowledges the need for a mentor and recognizes the importance of seeking advice to navigate the complexities of business growth. Want to get in touch with Jeff Weldon? Contact him through: Instagram: https://www.instagram.com/luckynelsonssawmill/ Website: Lucky Nelson's (luckynelsons.com)

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “When it came time to high school, and woodshop was available, I took that. And so it really came very organically, for me. And yeah, so that's the real start to things.” -Jason Saari Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jason Saari,a skilled carpenter hailing from the picturesque town of Ucluelet in British Columbia. Join us as we delve into Jason's incredible journey, from his early inspiration to his recent adventures in Japanese carpentry. Jason's journey into carpentry began with a childhood fascination sparked by his father, a dedicated do-it-yourselfer. Watching his father rebuild and create ignited Jason's belief in his ability to craft. High school woodshop further fueled his passion, setting the stage for a career that would span nearly three decades. Listen now and get the whole story! “ I have done projects for people where there were more explicit details that are Japanese. And it's again, it's come rather organically the the enthusiasm that I have for my share with the client, and so far, it's always been met with with a lot of enthusiasm and appreciation.” -Jason Saari The Catalyst for Change: Despite his extensive experience in construction, Jason faced challenges in finding fulfillment and fair compensation for his skills. A turning point came with the passing of his father in 2018, prompting deep reflection on life's purpose. Inspired by a long-standing admiration for Japanese craftsmanship, Jason embarked on a transformative journey influenced by the magic of the internet, Instagram, and YouTube. Embracing Japanese Carpentry: Jason immersed himself in the artistry of Japanese carpentry, drawing inspiration from masters like Meow Die Coo. His dedication to mastering authentic Japanese techniques over the past four years has resulted in a unique blend of craftsmanship and aesthetic appeal. Challenges of Becoming a Brand: The transition from being an employee to an independent subcontractor brought its own set of challenges. Jason shares the struggles of becoming his own brand, facing periods of unemployment that took a toll on his mental health. However, an upward trend in the last four years has seen him overcome these challenges and find renewed purpose in his craft. The Intersection of Passion and Profit: As Jason aligns his passion for Japanese carpentry with his business, he reflects on the most rewarding projects. While profit remains a nebulous term for him, he emphasizes the joy derived from the projects he finds most fulfilling, such as a recent greenhouse build. Want to get in touch with Jason Saari? Contact him through: Instagram: https://www.instagram.com/builtbysaari/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “Instead of sitting home and not doing anything, I kind of just got the ball rolling. And there seemed to be a real big need at that time. And I was just kind of like, right place at the right time and kind of haven't looked back since” -Louis Vignapiano Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Louis Vignapiano the talented craftsman and founder of LSV Carpentry. In this episode, Louis shares his inspiring journey from a craftsman working for others to the owner of his own thriving carpentry business. Louis delves into the origins of LSV Carpentry, explaining that he ventured into entrepreneurship right before the pandemic. After being let go from his job, he identified a unique opportunity in the market. LSV Carpentry was born out of the right timing and a genuine need for custom, boutique-style carpentry work. Listen now and get the whole story! “The biggest thing that I found of at least getting to this point in my business now is like, if you don't ask questions, no one's gonna answer them for you, or no one's just gonna come out of the blue and just say, Hey, this is what you're looking for.” -Louis Vignapiano Craftsmanship Focus: The conversation shifts to the heart of LSV Carpentry's expertise—cabinetry and millwork. Luis elaborates on the diverse range of projects he takes on, emphasizing the custom and unique nature of each endeavor. From full cabinet and millwork projects to constructing custom stairs and loft areas, LSV Carpentry thrives on delivering passion-driven, high-quality craftsmanship. Passion-Driven Journey: Luis reflects on his 10-year journey in carpentry, starting with restoration work and gradually transitioning into finish work. His passion and eagerness to learn drove him to excel in the field. He emphasizes that the joy he derives from his work is a key factor in the success of LSV Carpentry. Marketing and Growth: With a focus on word of mouth and social media, Luis discusses how he has attracted clients through platforms like Instagram. He acknowledges the role of a designer who played a crucial part in boosting his portfolio and securing larger projects. Luis reveals his excitement about the steady growth of LSV Carpentry and the positive trajectory it's on. Challenges in the Carpentry Business: Luis addresses the challenges in the highly competitive carpentry industry, particularly the struggle to establish a name and connect with the right clientele. He emphasizes the importance of thinking outside the box to stand out in the market and navigate the initial difficulties in building a reputation. One-Man Show and Future Aspirations: As a solo entrepreneur, Luis talks about the hands-on approach he takes in every aspect of his business. He recently brought his girlfriend on board to handle administrative tasks, allowing him to focus more on design and production. Looking to the future, Luis envisions a larger facility, potentially hiring employees, and expanding the reach of LSV Carpentry. Want to get in touch with Louis Vignapiano? Instagram: https://www.instagram.com/lsv_carpentry/ Linkedin: https://www.linkedin.com/in/louis-vignapiano-30936b26b/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “I can say so many things about mentality, you know, going through challenging times as an entrepreneur, the value of a community that has similar goals, and it was it's awesome that the program is kind of just given provided that all to me” -John Bonema Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by John Bonema from Cut Twice Woodworks. John shares the origins of Cut Twice Woodworks, a venture that began in Northern California in March 2020. His relocation to the Nashville area marked a pivotal point for the business, specializing in custom furniture and gifts. The success story includes surpassing revenue goals by 210% for 2023, a testament to the power of the mentorship program. Listen now and get the whole story! “ I jumped in probably the first month, and I dragged my feet for months, two, and three. And I would say that, when it started to click for me was that I realized that I was being provided with kind of coaching on a mindset. “ -John Bonema Identifying Challenges: Before joining the program, John faced challenges in reaching the right audience for his custom woodworking. He recounts his early days, participating in various events and fairs, assuming business card distribution would convey the full scope of his offerings. The primary challenge was connecting with the right clientele in his rural setting, individuals who valued and could afford custom furniture. Enter the Mentorship Program: John delves into what drew him to the mentorship program. Referred by a friend's wife, he found a program that aligned with his goals after experiencing frustration with larger, less personalized referral-based platforms. Steve's genuine interest in John's goals and the program's focus on woodworking industry intricacies motivated him to take the plunge. Overcoming Mindset Challenges: John candidly shares his initial resistance to fully embracing the program's teachings. It wasn't until he recognized the value of mindset coaching that things started clicking. The program guided him in breaking free from self-imposed limitations and embracing a mindset of abundance. Building a Supportive Community: A key highlight of the program for John is the supportive community it provides. With around 20 like-minded individuals in a rolling admissions setup, the group became a valuable resource for sharing ideas, troubleshooting challenges, and celebrating each other's successes. “ My dreams are validated. Oh, because why? Because there are other people that are doing the things that I want to do like, and sometimes you can get a little piece of acknowledgement, like, Oh, if I do good enough, where people will recognize me no, like, you actually have to let people know that you exist. “ -Steve Larosiliere Want to get in touch with John Bonema? Contact him through: Instagram: https://www.instagram.com/cuttwicewoodworks/ Youtube: https://www.youtube.com/cuttwicewoodworks Facebook: https://www.facebook.com/CutTwiceWood

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “ It was basically just sitting in front of computers doing some concepts for Chinese companies, which usually we're going just to the bean, and you just do it do it. “ -Filip Winiewicz Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Filip Winiewicz from Romero Hardwood HK Ltd. Living in various countries, including islands, Beijing, and Malaysia, Filip eventually landed in Hong Kong, where he got married to his Korean wife. Dissatisfied with the architectural work in Hong Kong, which he found lacking in the creative and hands-on aspects, Filip sought an alternative. Intrigued by woodworking as a smaller scale of architecture, he saw it as an opportunity to have more control over his ideas and faster results. Without any formal training, he relied on YouTube to acquire woodworking skills. Starting a woodworking venture in Hong Kong presented challenges, considering the exorbitant rent and tough market competition from China, the world's largest furniture manufacturing country, located just across the border. Listen now and get the whole story! “ My knowledge was like, mainly YouTube. And, and probably Hong Kong is the worst place to start woodworking but yeah, and it's hard to Okay, now we can call it business, but I just decided to do something I want to do.” - Filip Winiewicz Evolution of Projects: Starting with live-edge slab tables, Filip's business evolved from competing with China on slab tables to specializing in custom, high-end furniture for residential projects. He emphasizes the challenging nature of these projects, often involving intricate details and solid wood. Clients opt for Filip's craftsmanship, trusting his expertise over mass-produced alternatives from China. Steve: "Your work is truly remarkable, Filip. How did you navigate the initial stages of your business and establish your presence in such a competitive market?" Building Presence and Overcoming Challenges: Filip shares his early strategy of leveraging Instagram for marketing. Recognizing the rarity and appeal of wood products in Hong Kong, he strategically built a significant Instagram following by targeting potential customers interested in unique, high-quality furniture. This, coupled with a smart pricing approach, allowed him to gain a foothold in the market. Filip also emphasizes the challenges he faces, particularly in sourcing wood from China, where quality control is limited. The discrepancies in wood quality and the constraints of Hong Kong's small workshop spaces pose ongoing challenges. Steve: "It's fascinating to hear about your journey, Filip. As you've grown, what are the key tools and investments that have played a crucial role in your woodworking business?" Key Tools and Investments: While Filip's workshop may seem basic compared to American standards, he highlights essential tools like the Felder combination jointer and planer thicknesser as his significant investments. Acquiring a secondhand CNC machine at a bargain further expanded the business's capabilities, allowing for more intricate projects. Want to get in touch with Jesus Romero? Contact him through: Instagram: https://www.instagram.com/hardwood_hk/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “I got lucky that that kept me busy for a while. But for the most part, it's been you know, you know, I'm like, thumbtack yeah jobs through there. I don't I don't love it. Yeah, and I it's kind of the I think I've probably lost money being on that one. “ -Zachary Austin Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Zachary Austin from Ausitn Builds. In this episode, we delve into the story of Zach's venture into the world of cabinetry, furniture, and the challenges of entrepreneurship. Let's unravel the tale of passion, perseverance, and the pursuit of craftsmanship. Listen now and get the whole story! “I mean, to be honest, it's been a rough last couple of months only getting like small jobs, which is been really tricky. But um, I've been now working with a couple of different other like, contractors. So it looks like it's starting to pick up. Yes, which I'm excited for.” -Zachary Austin Finding the Passion: Zach Austin, the man behind Austin Builds, began his journey into woodworking more than a decade ago as a cabinet maker. However, his roots in the craft can be traced back to his childhood, where the influence of his builder father quietly planted the seeds of a passion he would come to discover later in life. Although woodworking wasn't an immediate calling, Zach's exposure to it during his formative years left an indelible mark on him. The Journey Takes Shape: After honing his skills in various shops over the years, Zach found himself at a crossroads when the last company he worked for unexpectedly closed its doors. Despite the initial shock and heartbreak, this unexpected turn of events served as a catalyst for Zach to embark on his entrepreneurial journey. Recognizing the desire to forge his path and build something of his own, Austin Builds was born. From Kitchen Cabinets to Custom Creations: Zach's focus with Austin Builds centers around cabinetry and furniture, with a specialization in crafting unique pieces that breathe life into spaces. His expertise spans a myriad of projects, from kitchens and vanities to bespoke furniture and intricate wall paneling. The diversity in his creations reflects not just his skill but also his eagerness to take on new challenges and push the boundaries of his craft. The Leap into Entrepreneurship: The transition from being an employee to an entrepreneur isn't always a planned endeavor. In Zach's case, the decision was thrust upon him when the company he worked for abruptly closed its doors. This unexpected turn, while initially daunting, fueled his determination to build something meaningful and lasting. Austin Builds became more than a business; it became a testament to Zach's resilience and commitment to his craft. Navigating Challenges: The path of entrepreneurship is laden with challenges, and Zach candidly shares the struggles he faced in the early stages of Austin Builds. Financial uncertainties, the struggle to find the right clients, and the constant juggling act of work and family life – these challenges have been both testing and transformative. Yet, Zach's passion for woodworking and the freedom of being his own boss have been the driving forces that keep him moving forward. “I would narrow down your, your services to two things, okay? And these two things that you really, you do vanities and you do builtins, right, like, and those I mean, it kind of sounds like it's a mix of both like built ins you're not completely in love with but you got the skills to completely do it. “ -Steve Larosiliere Contact him through: Instagram:https://www.instagram.com/austinbuildsllc/ Youtube: https://www.youtube.com/@austinbuildsllc

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “I couldn't charge what I knew my stuff was worth, because otherwise, like, I'm unknown, so I would just be sitting, not doing any work. So yeah, that helped me to maximize the revenue I can make from each physical project.” -Mike Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Mike from Woodshop Mike. In the world of woodworking, where craftsmanship meets creativity, Woodshop Mike has emerged as a prominent figure. In a recent episode of the Woods Printer Podcast, hosted by Steve, Woodshop Mike shared insights into his journey, challenges, and strategies for success. Let's delve into the conversation and extract valuable lessons from Mike's experiences. Listen now and get the whole story! The Genesis of Woodshop Mike: Mike's woodworking journey began in high school when he apprenticed with a guitar builder as a class credit. The initial goal was to transition into woodworking full-time after achieving financial stability. However, life took an unexpected turn when Mike lost his 3D design job in Atlanta a few years ago. Faced with a crossroads, he made the bold decision to go full-time into woodworking, leveraging support from his church and strategic planning. Strategic Decision-Making: One key aspect of Mike's success was strategic decision-making. He recognized the importance of aligning his passion for woodworking with content creation and custom work. Mike's approach involved overlapping projects, creating content for brands, and building a portfolio for potential collaborations. This strategy not only maximized his revenue but also laid the foundation for future opportunities. The Role of Networking: Mike emphasized the value of networking with successful entrepreneurs during his transition. Having mentors and a sounding board outside the woodworking niche provided him with valuable insights. Leveraging these connections allowed him to refine his business model and make informed decisions. The Challenges of Content Creation: As a content creator, Mike highlighted the challenges of balancing woodworking projects with the demands of recording and editing. He candidly shared the time-consuming nature of filming and editing, emphasizing the need for authenticity in his videos. Acknowledging the longer timelines for content creation, he recently started outsourcing some projects to an editor to streamline the process. Identifying the Core Audience: A pivotal moment in Mike's journey was identifying his core audience, personified as "Larry." By understanding Larry's characteristics, preferences, and skill level, Mike tailored his content to resonate with this target audience. This approach ensures authenticity and meaningful engagement, fostering a dedicated community. “The kind of mindset that you have as it relates to attracting an audience and building an audience around your content? Like, have you what have you, what have you learned through the process of putting out regular content and understanding what they need? “ -Steve Larosileire Want to get in touch with Mike ? Contact him through: Instagram: https://www.instagram.com/woodshopmike/ Youtube: https://www.youtube.com/@WoodshopMike/videos

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “I really want to challenge my skills around joinery and hand tools, which is kind of funny because it's like going backwards, because I started to call power tools, but I've been getting really into it over the last six to nine months. “ -Alyssa Timmer Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Alyssa Timmer from at timberworks. In this episode, we delve into her journey from starting as a novice woodworker in 2020 to building a thriving business while working as a CPA and accounts payable manager. Alyssa’s venture into woodworking started innocently enough – with a need for furniture in her own home. What began as a personal project unfolded into AT TimberWorks, a woodworking business specialising in custom furniture, from charcuterie boards to larger pieces like desks and tables. Listen now and get the whole story! “I want to do bigger, as much as the cutting board or charcuterie board is fun. I really, like don't want to do that all the time.” -Alyssa Timmer Navigating the Business Landscape Explore the transition from woodworking as a hobby to establishing AT TimberWorks as a business. Alyssa shares insights into her business's financial aspects, including when she started making a profit and the products that became her bread and butter. Alyssa dives into her marketing approach, emphasizing the power of word-of-mouth within her local community. Learn how she leverages social media platforms like Instagram and Facebook, along with personal connections, to effectively market AT TimberWorks. Balancing a Dual Life: CPA by Day, Woodworker by Night Uncover the unique dynamic of Alyssa's dual life – working as a CPA and pursuing her passion for woodworking. She shares the challenges of balancing these two worlds and the unexpected ways her woodworking skills benefit her corporate career. Alyssa reflects on the uncertainty of her future path, considering the possibilities within both her corporate career and woodworking. She discusses the challenges of time management and her commitment to continuous skill enhancement. Crafting a Unique Brand: AT TimberWorks Eco-Friendly Approach Learn about Alyssa's partnership with the National Forest Foundation's Sapling Program. She shares how @TimberWorks contributes to environmental sustainability by planting trees with each purchase and involving customers in the process. Alyssa discusses the challenges of maintaining an eco-friendly brand and how it adds value to her products. Discover the impact of incorporating sustainability into the marketing strategy and fostering a sense of shared responsibility with customers. “ I think there's in corporate America, there's this belief that like, oh, people can't do it all like, hell yeah, you can do Yeah, like you can. You can maintain a passion and a hobby like the executives are playing golf. I'm all the time, like, all the time, and you're gonna say, "Oh, you're not doing work because you're playing golf.” -Steve Larosiliere Contact him through: Instagram:https://www.instagram.com/at_timberworks/ Youtube: https://www.youtube.com/@at_timberworks

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “The only information you find typically online is made by marketers, or copywriters, or other types of professionals, but not the people actually doing the work. “ -Mark de Grasse Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Mark de Grasse the president of Digital Marketer. Mark shared valuable insights into the world of digital marketing and how it can benefit small businesses, including those in the woodworking and lumber industry. Digital Marketer is a leading online digital marketing organization with a rich history of teaching digital marketing strategies. They have trained over 120,000 marketers, agencies, and small business owners, making them a powerhouse in the industry. During our conversation with Mark, he highlighted the importance of content marketing and how it can help small businesses establish trust, credibility, and authority in their respective fields. “So how do you get exposure if you can't do advertise or advertising and say, a loss or breakeven, you get up to now maintain your customers? And how do you maintain customers, you create content and you show the customers and you nurture the relationship and you care about the customers and customers? What's gonna start happening is they're getting very committed to specific brands, for specific reasons.” -Mark de Grasse Content as a Qualifier: Mark emphasized that content is a way for businesses to display their competence to potential customers. It's a means to showcase your expertise, educate your audience, and build trust. Shift in Content Marketing: Mark discussed how the landscape of content marketing has evolved over the years. The advent of smartphones and social media has made content creation more accessible and essential for businesses. Creating Baseline for Marketing: Mark outlined three essential elements for small businesses looking to establish their online presence: a professional website, clear descriptions of services, and a conversion product. A website is your digital storefront, clear service descriptions inform potential customers, and a conversion product gets your foot in the door with clients. Importance of Consistent Content: Consistency in content creation is key. Mark encouraged small business owners to prioritize consistent content production over the overall volume of content. Whether it's blog posts, videos, or podcasts, regular content production keeps your audience engaged and informed. Leveraging Digital Advertising: If you're ready to invest in marketing, Mark recommended starting with online paid advertising. Create a budget and run ads for at least three months to see results. Remember that follow-up is crucial in converting leads into customers. “What I found to the unexpected thing about marketing, when you put yourself out there and you actually commit to is that so many more opportunities happen.” -Steve Larosiliere Contact him through: Instagram: https://www.instagram.com/markdegrasse/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “One of the things that I do with clients is I kind of tell them that it's okay to be yourself, I actually don't want you to be anybody else, I want you to be the type of person that shows up authentically.” -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode i’m going to be diving into the world of personal branding in the competitive home service and woodworking industry. It's all about thriving, not just blending in. Many woodworkers are naturally humble, but in today's digital age, putting yourself out there is essential. In this blog post, I'll explain what it means to put yourself out there, why it's crucial, and how to embrace the idea of standing out. Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! “So imagine that level of, of authenticity and consistency in your business by merely showing up, right, it also differentiates you from your competitors, because again, your competitors are not even watching this, right.” -Steve Larosiliere What Does "Putting Yourself Out There" Mean? Putting yourself out there means showcasing your authentic self, your personality, your work, your story, and the journey of building your woodworking business. In the past, people found you through the yellow pages or local advertising. Today, your online presence is your storefront, and social media is the main street. Authenticity is key. Be yourself, not someone else. Embracing Authenticity: Authenticity is the foundation of personal branding. Be genuine, transparent, and true to yourself at your highest form. When you show up authentically, you connect with people on a deeper level. Share personal stories, hobbies, and interests that resonate with your audience. For example, a woodworker who loves hunting can create content around their hunting adventures, forging a deeper connection with their customers. Another client who homeschools can share family activities and homeschooling insights, forming meaningful connections with like-minded individuals. The Power of Your Profile Picture: Your profile picture is the first impression people get of you. Choose a high-quality, smiling photo of yourself rather than an abstract image, logo, or pet. Showing your face can significantly impact your online presence, as it makes you more relatable and trustworthy. Why It's Important: Putting yourself out there allows you to build trust and credibility. When your audience knows the person behind the wood, trust naturally follows. Building your personal brand differentiates you from competitors who are not making this effort. It draws people who resonate with your values, style, and content. This authenticity enhances brand loyalty, leading to repeat customers. Creating Opportunities: Personal branding opens doors to numerous opportunities. You may receive media coverage, invitations to host shows, and participation in business plan competitions. By showing up authentically, you attract connections, collaborations, and growth. Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211 Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “ I was listening to the Woodpreneur Podcast, and that actually motivated me to do a lot of things, including rebranding, and growing and being becoming a business owner, using the skills that I have” -Donny Hinds Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Donny Hinds from Salem Wood Co. Donnie started as a woodworking hobbyist and transformed his passion into a thriving business. In this podcast, we'll delve into Donnie's inspiring journey, his experiences with personal branding, the Woodpreneur Mentorship Program, and his vision for the future. Listen now and get the whole story! “I think the biggest thing actually is group discussions wherein everybody's involved and you can learn through what other people are going through open and frank conversations. And, and, frankly, Steve to you leading it, and just being upfront with what you think is the best advice.” -Donny Hinds The Turning Point He witnessed the power of personal branding and its immediate impact. Steve encouraged participants to post personalized content on their social media platforms. Donnie acted quickly, and within minutes, he was amazed to see a quarter of his offerings sold. By the end of the day, he had sold out all his products. It was a turning point that motivated him to take his hobby to the next level. The Mentorship Program After realizing the potential of his woodworking business, Donnie's journey to success continued as he joined the Wood Printer Mentorship Program. The process was seamless, and he received support to integrate his website and social media platforms. Most notably, Donnie appreciated the sense of community within the mentorship program. He highlighted the importance of open and honest group discussions led by Steve. It offered the opportunity to learn from others and gather practical advice for business growth. The Mindset Shift Donnie emphasized the pivotal role of mindset in his journey. He admitted that before joining the mentorship program, he wasn't entirely confident in his abilities as a business owner. However, the program helped him believe in himself and his business. He acknowledged the importance of pushing past limiting beliefs, setting big goals, and pursuing them relentlessly. Achievements and Awards Donnie's journey had numerous milestones and achievements. Notably, he designed a unique coffee table, entered it into the "Made in North Carolina" awards, and received an honorable mention. This recognition led to increased visibility for his brand. His designs caught the attention of potential customers across the state, and he was even featured in local magazines and news outlets. Donnie's commitment to quality craftsmanship and innovation propelled his business forward. “The other thing too, is removing yourself from the idea that it's you. So I think many of the audience knows that I used to work in nonprofit, right? And so I've run a nonprofit, and I've raised lots of money.” -Steve Larosiliere Want to get in touch with Donny Hinds? Contact him through: Instagram: https://www.instagram.com/jpaulthecarpenter/ Facebook: https://www.facebook.com/donny.hinds.jr

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “we were running into issues where we couldn't find absolute success to the nth degree of businesses actually growing. We were doing everything that we could deliver. And then we found a need that we needed to help the small businesses, somehow, someway being able to provide automations and things doing the work that they couldn't do to get that last mile in place” -Robin Alex Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Robin Alex the Co-founder of Go High Level, on a brand new episode of the Wood Printer Podcast. In this exclusive conversation, we dive deep into the transformative power of automation, the impact of a robust CRM system, and the essence of personalized customer interactions that foster business growth. “I do think that many people kind of let off the pedal, in the sense of well, like just implementing kind of this basic stuff, and we've been doing it for the first four or five years. And I think you'll become stagnant” -Robin Alex Understanding the Genesis of Go High Level Robin Alex provides insights into the inception of Go High Level, drawing from his background as an entrepreneur and agency owner. He shares the challenges faced by businesses, particularly in providing automation that bridges the gap between leads generated and operational capacity. He emphasizes the essence of automation and the mission behind Go High Level's creation. Unveiling Go High Level's Journey The conversation unravels the journey of Go High Level, marking its five-year milestone since its launch in 2018. Robin elucidates the platform's evolution and its aim to consolidate diverse tools into one comprehensive system. The emphasis is on empowering individuals to leverage this platform for customized solutions tailored to specific business needs. Elevating Business Perspectives Through Automation The duo delves into the critical mindset shift needed to adopt automation and professionalization within businesses. Robin highlights the necessity for businesses to transition from being mere operators to proactive business owners by embracing data-driven insights and automation. Building a Community and Amplifying Brand Perception The discussion pivots towards the role of community in brand building and how Go High Level's platform enables businesses to establish deeper connections with customers. The emphasis is on the personal touch, reinforcing trust and organic referrals, resulting in enhanced brand perception and a premium customer experience. Future of Marketing and Automation Robin foresees the future of marketing and automation, emphasizing the continual advancement of technology, particularly AI, and the exploration of emerging channels like WhatsApp and digital billboards. The conversation focuses on adapting to changing trends and leveraging new channels to stay ahead. Want to get in touch with Robin Alex ? Contact him through: Linkedin: https://www.linkedin.com/in/robinalex/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “There's more than enough opportunities for everybody to eat,and so, again, go back to point number one is it forces you to level up, it forces it be better. And number two is like, it just makes the market bigger. “ -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode i’m going to discuss why competition is good for your wood, lumber, sawmill, and furniture business. In a world where many entrepreneurs fear competition, Steve sheds light on why it's not a bad thing at all. Let's explore the five compelling reasons why competition is a driving force for success in the woodworking industry. Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! “literally the people that provide the best service, I'm talking about, like white, grave, educating, empowering and motivating, inspiring brand for your customers that like, you're gonna win, and you're going to knockout competition, you know, and so like, it's truly about creating an experience that people want to tell other people about, like, Oh, my God, you know, I started working with this sawmill or I started working with this woodworker” -Steve Larosiliere Competition Forces You to Level Up: When you're the only player in your field, it's easy to become complacent. However, in a thriving marketplace with numerous competitors, you're constantly motivated to provide the very best products and services. Competition compels you to innovate, avoid laziness, and think bigger. In a post-pandemic world where everyone seems to be starting businesses, it's a challenge to stand out. But remember, this challenge is also an opportunity to raise your game. It Expands the Market: Competition doesn't just mean fighting for the same piece of the pie. In fact, it makes the pie bigger. When competitors advertise their services, they are essentially increasing market awareness. This results in more customers seeking out woodworking businesses. Having multiple options to choose from only encourages potential clients to explore the market further, which, in turn, benefits all businesses involved. Instead of viewing competitors as threats, see them as contributors to the growth of the woodworking industry. Focus on Key Metrics: One common pitfall in the woodworking business is getting lost in the details, such as tools and jobs. However, the real key to success lies in three metrics: leads, quotes, and sales. Competition reminds you to concentrate on these critical factors. If you're not actively tracking these metrics, you're playing the wrong game. Success in the woodworking industry comes from being results-oriented, not just busy. Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211 Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “ I have to tell you that, honestly, the biggest thing that gets in your way is being able to be open to new ideas. Like you have to be open to new ideas. Because if you're not open to new ideas, then you're never going to grow. “ -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode i’m going to talk about the common challenges faced by woodworking entrepreneurs and share valuable insights on how to overcome them. If you're struggling to grow your woodworking or furniture business, this episode is a must-listen. Let's break down the key reasons many woodworkers face difficulties and the solutions that can help you unlock your business's true potential. Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! “The hard part that I need to sort of think about or get through to you is that the same method in which you build and you make is not the same method and mindset that you need to market and do sales in your business.” -Steve Larosilire Don't Go It Alone: One of the primary stumbling blocks for woodworking entrepreneurs is the belief that they have to go it alone. Steve emphasizes the importance of community and collaboration. While woodworking can be a solitary craft, entrepreneurship doesn't have to be. Connecting with like-minded individuals who understand the journey can provide valuable insights and support, helping you see your business in a new light. Openness to New Ideas: Many woodworkers become resistant to new ideas, sticking to old methods that may no longer be effective. Steve urges woodworkers to remain open to fresh approaches, even when they seem unconventional. For example, using your personal Facebook page for business purposes can be a game-changer, and being open to such ideas can lead to business growth. Overcoming Limiting Beliefs: Steve addresses common limiting beliefs that hinder growth, such as the fear of putting yourself out there, the concern about getting too busy, and the desire to keep business and personal life separate. He emphasizes that people are generally more focused on themselves and that separating business from personal life can limit your growth potential. Embrace your authentic self and focus on the present instead of worrying about potential future problems. The Importance of Having a Plan: A lack of planning is a significant challenge for many woodworking entrepreneurs. Steve highlights the need for a clear roadmap for your business. Having a well-defined plan, investments, and a structured approach can make a world of difference in your business's growth. Don't rush to diversify revenue streams; first, maximize your primary source of income. Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211 Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “I sort of started enjoying sharing stuff on Instagram. And that's where a lot of my business was coming from. Yeah, but I have always had this itch to find the next hardest thing every time. As soon as I've done something, I don't have a ton of interest in doing it again” -Nick Sawyer Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Nick Sawyer from Sawyer Design. In this episode, we delve into Nick's journey as a custom furniture maker and content creator on YouTube. Nick shares his passion for one-of-a-kind pieces, the power of storytelling, and his plans for the future of his brand. Listen now and get the whole story! “I was able to build like this sculptural piece and really take the story of his life that his dad gave me and build a piece where every part of it was some representation of that story. Yeah. And something just clicked. It meant a lot.” -Nick Sawyer Finding His Way into Woodworking Nick's journey into woodworking began by accident, sparked by a desire to create patio furniture for his wife. Armed with a chop saw, he started building pallet wood furniture and honing his woodworking skills. A Mentor and a New Beginning Nick's passion for fine woodworking was ignited by a mentor in Boise, which was later carried forward when he moved to Portland. However, the transition from having a customer base to trying to make one-offs was challenging, driving him to share his work on Instagram. Discovering Content Creation Nick found his niche in sharing intricate, detail-oriented work on Instagram. His focus shifted to YouTube as he realized the potential for storytelling through video. The driving force behind his woodworking journey was the desire to create unique, high-quality pieces, rather than mass-produced items. Building a Unique Brand Nick emphasizes the importance of creating content that stands out in the saturated YouTube woodworking space. He seeks to cater to an audience of "wood pornographers" who appreciate intricate designs and processes. Finding a balance between stories that appeal to woodworking enthusiasts and broader audiences is key. Balancing Passion and Business Nick's unique style of woodworking is centered on creating high-end, one-of-a-kind pieces. Each piece is crafted as a commission rather than part of a product line. He maintains a small 400-square-foot shop and invests his all into every single piece. The Role of YouTube Nick's primary product is his YouTube content. While he invests substantial time and effort into his pieces, his focus is on creating compelling YouTube videos. From Custom Pieces to Digital Products Nick's desire to scale his business leads him to explore options beyond labor-based products. He is contemplating creating digital courses, but he refuses to release content that doesn't meet his high standards. “ I feel like a lot of people, especially in the woodworking space are a little afraid to go there. They're afraid to position themselves as like the star, they're the reluctant to even acknowledge that they a star star.” -Steve Larosiliere Contact him through: Instagram:https://www.instagram.com/sawyer_design/ Youtube: https://www.youtube.com/@SawyerDesign

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “I figured the tool companies tell you how much a tool costs and, you know, mills and kilns and, you know, you know, whether it's festivals, you can see, so I'm just gonna pull back the curtain, and I'm just gonna let you know. And I'm doing my best to just give you as much information as possible, nothing to hide, just so that it's just so much easier when you get on the phone with either myself, or one of our growth advisors, or you're talking to one of our growth specialists about the business,” -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode I want to discuss how you can work with me and Builder Growth IO to take your wood business to the next level. If you've been wondering about our offerings and pricing, I'm here to provide you with all the details. Transparency is key, and I want you to have all the information you need to make an informed decision for your business. Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! “ if I'm gonna be telling, you know, my salespeople and I'm going to be promoting this a lot more. Again, this is as a fall 2023 Don't hold us to it be cuz programs and pricing will probably change as we add more value to the community and the more results we get, and the busier we are, things may change.” -Steve Larosiliere Kickstart Program (Coming Soon): This program is designed for those who want to take a DIY approach to learning and growing their wood business. You'll have access to a library of our podcast episodes, free resources, and mini-courses, all for an affordable price. Foundations Program: This program includes a free course, access to a community (on Discord), and monthly subscription-based content. It's perfect for those who want to dive deeper into wood business strategies and tap into a supportive community. This is ideal for those just starting to invest in their business, and the monthly fee is budget-friendly. Foundations Plus: Priced at around $3,000, this program offers substantial value. You'll receive a website, a logo refresh, group coaching calls, access to our 10k in 15-day sprint program, and our personal branding course. It's a great choice if you're ready to invest in professional branding and business growth. Branding and Advertising Program: For $5,000, this program provides you with everything you need to boost your marketing efforts. We'll set up your CRM, manage your Facebook and Google ads, and provide access to our courses and community for six months. You'll also get personalized coaching to fine-tune your product and pricing strategies. Wood Printer Marketing Systems Program: Priced at $10,000, this program is designed to install a marketing department in your business. We create content, manage your ads, and even provide a virtual marketing assistant to handle tasks like appointment booking and sending quotes. It's a comprehensive package to help you scale your wood business efficiently. Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211 Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “Event planning framework is to help you get a bunch of leads and a bunch of sales and increase brand awareness about your business in a short period of time. “ -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode we're diving into a valuable strategy that could transform your wood, lumber, or furniture business - the art of hosting events. I'm Steve Larosiliere, the founder of Builder Growth, where we specialize in helping wood-based businesses scale from six to seven figures. In this blog, I want to share a snippet of the training I provide to my clients on how to leverage events to grow sales and increase brand awareness. It's a powerful strategy that's worked wonders for businesses, with some raking in substantial revenue - from $15,000 to an impressive $60,000 in a single day. Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! “I recommend folks combined personal branding strategy, and paid ads just to start generating leads generating leads generally, even though a lot of those leads that were like, you know, when you run an ad, and there's a lot of tire kickers like those people, you need to actually get their email address, you need to you need to like get their contact info, because those people that are tire kickers now, if you keep in touch with them can end up being customers.” -Steve Larosiliere The Timeline for Your Event We'll kick off with a timeline. The objective of this event planning framework is simple: gather leads, boost sales, and create brand awareness in a short period. To do this, I recommend combining personal branding strategies and paid ads. Those tire-kickers you attract through ads? They can turn into loyal customers with a bit of nurturing. Six to Eight Weeks Out: Pick a Date and Venue Your first step is to select a date and venue for your event. Whether you have a showroom, storefront, shop, or yard, or even if you don't, you can collaborate with existing businesses to use their space. Consider whether you want a one-day event or something spanning multiple days. Multi-day events can be especially successful, so don't rule them out. Six to Eight Weeks Out: Gather Your Contacts Next, gather all your contacts. Export data from your phone, QuickBooks, social platforms, and email contacts. You want to create a comprehensive invite list that includes names, email addresses, and phone numbers. Six to Eight Weeks Out: Create a Name and Theme Still, six to eight weeks before the event, come up with a catchy name and theme. Align it with the season or consider themes like grand openings, rebrands, or new website launches. These are all excellent reasons to invite people to your event. Four Weeks Out: Set Up on Social Media Now, it's time to create an event on Facebook and design a flyer. Eventbrite is your best friend for registration. Make sure people RSVP; you can entice them with giveaways and collect valuable contact information. These RSVPs are your potential future customers. Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211 Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “Event planning framework is to help you get a bunch of leads and a bunch of sales and increase brand awareness about your business in a short period of time. “ -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode we're diving into a valuable strategy that could transform your wood, lumber, or furniture business - the art of hosting events. I'm Steve Larosiliere, the founder of Builder Growth, where we specialize in helping wood-based businesses scale from six to seven figures. In this blog, I want to share a snippet of the training I provide to my clients on how to leverage events to grow sales and increase brand awareness. It's a powerful strategy that's worked wonders for businesses, with some raking in substantial revenue - from $15,000 to an impressive $60,000 in a single day. Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! “I recommend folks combined personal branding strategy, and paid ads just to start generating leads generating leads generally, even though a lot of those leads that were like, you know, when you run an ad, and there's a lot of tire kickers like those people, you need to actually get their email address, you need to you need to like get their contact info, because those people that are tire kickers now, if you keep in touch with them can end up being customers.” -Steve Larosiliere The Timeline for Your Event We'll kick off with a timeline. The objective of this event planning framework is simple: gather leads, boost sales, and create brand awareness in a short period. To do this, I recommend combining personal branding strategies and paid ads. Those tire-kickers you attract through ads? They can turn into loyal customers with a bit of nurturing. Six to Eight Weeks Out: Pick a Date and Venue Your first step is to select a date and venue for your event. Whether you have a showroom, storefront, shop, or yard, or even if you don't, you can collaborate with existing businesses to use their space. Consider whether you want a one-day event or something spanning multiple days. Multi-day events can be especially successful, so don't rule them out. Six to Eight Weeks Out: Gather Your Contacts Next, gather all your contacts. Export data from your phone, QuickBooks, social platforms, and email contacts. You want to create a comprehensive invite list that includes names, email addresses, and phone numbers. Six to Eight Weeks Out: Create a Name and Theme Still, six to eight weeks before the event, come up with a catchy name and theme. Align it with the season or consider themes like grand openings, rebrands, or new website launches. These are all excellent reasons to invite people to your event. Four Weeks Out: Set Up on Social Media Now, it's time to create an event on Facebook and design a flyer. Eventbrite is your best friend for registration. Make sure people RSVP; you can entice them with giveaways and collect valuable contact information. These RSVPs are your potential future customers. Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211 Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “ I just saw other people making money in other ways rather than just, you know, busting their butt trying to build every day. And I was like, man, let me let me try to see if I can do this.” -Jared Foster Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jared Foster from Jpaulthecarpenter. Jared's journey from the music industry to becoming a skilled woodworker and successful business owner is nothing short of inspiring. Let's dive into his remarkable story. Jared's journey into the world of woodworking started in an unconventional way. He moved to Atlanta and spent a year and a half on tour with a music artist. However, the constant travel and living out of a suitcase took its toll. Jared knew he needed a change. He decided to leave the music scene behind and embrace a new path. Once off the road, Jared's journey into woodworking began. He started small, using pallets and reclaimed materials from the neighborhood to create unique pieces of furniture. This is where his passion for woodworking started to flourish. Jared's creativity was unleashed, and he began making TV stands with LED lights, tables, and more. Listen now and get the whole story! “My price is my price. I want to give you the best thing that I can give you. And I want other people to see this thing. And want to come and shop with me.” -Jared Foster The Power of Connections Jared's journey continued to evolve. He collaborated with a well-known general contractor in Atlanta who mentored him in the ways of contracting and home renovations. This mentorship broadened Jared's skillset and provided invaluable insights into the industry. The Porch Swing King For five years, Jared's primary focus was creating beautiful porch swings. These swings became so popular that people in Atlanta affectionately referred to him as "the porch swing king." He created swings that became a hub for families to gather and enjoy their homes. However, Jared's journey didn't stop there. Expanding Into Home Renovations Jared's ambition led him to expand into home renovations, taking on projects that involved complete transformations of living spaces. He gradually built a team, hiring part-time help and collaborating with various contractor teams in Atlanta to handle different aspects of renovation projects. Challenges Along the Way One of the significant challenges Jared faced was negotiating prices with clients. He realized that compromising on pricing often led to the use of cheaper materials, which affected the quality of the final product. His lesson was clear: maintaining his prices was essential to ensuring the highest quality for his clients. “part of that is having a visionary mission and a vision for your company, so that you can start to attract the right talent to your company. Yeah, right. But it's a little, it's a muscle that you need to develop. You know, one needs to develop in order to start sourcing, outsourcing and scaling. “ -Steve Larosiliere Want to get in touch with Jared Foster? Contact him through: Instagram: https://www.instagram.com/jpaulthecarpenter/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms “I love power tools. So I wrote back and I said, you all need to prioritize marketing and sales. The first thing in the morning, take one to two hours a day. Your first job in running your business is marketing and sales and getting attention. “ -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast, we discuss about the ultimate resource for all things related to the lumber, woodworking, hardwood flooring, and sawmill industries. I'm your host, Steve, from Acres of Timber. In this episode, we'll dive into the importance of taking action and putting aside excuses when it comes to achieving your business goals. I was inspired to discuss this topic during a recent challenge I hosted within my community. So, let's get started! Now is the time to listen and hear the whole story! Excuses and Challenges: I recently noticed a trend among participants in a 10k challenge I organized. Some of them were struggling to get started due to various reasons. One individual admitted to not even beginning the challenge by day three or four. Others were too busy with their woodworking tasks, while some wished they had a virtual assistant to help them. The Shift in Focus: In response to these concerns, I emphasized the need to prioritize marketing and sales. Your first job when running a wood-related business should be marketing and sales. Building and crafting come after attracting customers and generating sales. Unfortunately, too many individuals in the industry tend to get lost in their craft, forgetting the vital step of bringing in new customers. The Uncomfortable Skill of Focusing on Metrics: Focusing on metrics like leads, sales, and quotes might feel uncomfortable, especially for those more comfortable with woodworking tools. Yet, this sprint challenge is designed to help you develop these critical skills that are essential for your business's success. It's like learning to focus on marketing and coaching yourself; it's akin to a pivotal life decision, like getting married. Investing in Your Business: Investing in your business can feel just as challenging and uncomfortable as any other significant life change, like marriage or having kids. It might seem daunting, but you'll rise to the occasion when you prioritize it. The key is to step out of your comfort zone, focus on what drives you, and believe that you can achieve your goals. “I sent out some feelers but I heard back from one you know yada yada. And then I said Read look, it is really uncomfortable. And an it's an really uncomfortable skill to focus on a few key metrics on your business leads, and sales.” -Steve Larosiliere Want to get in touch with Steve Larosiliere? Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ YouTube: https://www.youtube.com/c/SteveLarosiliere Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211 Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“you need a certain level of organizational skills you need. You need to have some clarity as to, start and finishing projects, being disciplined and knowing how to if you Oh, my God, if you've managed people this is like this is one of the best things that you can do is to start your own business” -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast, we discuss about quitting your job to go full-time with your wooden lumber business. I'm Steve Larosiliere, your host, and I'm also the President and Founder of Builder Growth IO. We specialize in helping wood, lumber, furniture, and millwork companies scale their businesses through effective marketing systems. Over the years, I've had the privilege of mentoring and coaching several woodpreneurs, assisting about eight of them in making the leap from the corporate world to full-time wood-based entrepreneurship. Today, I'm thrilled to share insights and strategies on how to transition from your day job to living your passion as a woodpreneur. Now is the time to listen and hear the whole story! My Journey: My journey into full-time entrepreneurship began while I was working a 9-to-5 job at a marketing agency. As I became proficient at my role, I started a side hustle with a partner, leveraging our network to secure new clients. One of those clients happened to be a record company, and our commitment to delivering exceptional value led to an offer that allowed us to start our business. This was my first taste of quitting a job to pursue a dream. The second time I left a job was to start a nonprofit organization. I had a job at a nonprofit, but my passion project required more immediate funding. I had saved up four months of living expenses to bridge the gap, and quitting my job provided the time I needed to launch the nonprofit successfully. My third transition came while working full-time at a nonprofit. On the side, I had built a company using the skills I had honed. By this point, I had learned how to delegate, build teams, and manage efficiently. Eventually, my consulting and podcast work in the wood industry provided enough income to replace my job, allowing for a natural transition. Inspiring Client Stories: Matt: Matt, a father of six from Minnesota, began his wood journey part-time while working at a factory. With a well-thought-out freedom plan, he continued to save money and expand his business until he reached a point where his day job was costing him more than he was making from his lumber business. When your side gig becomes more profitable than your day job, it's a clear sign it's time to take the leap. The Foundation for a Seamless Transition: Now, let's delve into the key elements needed for a successful transition from employment to full-time entrepreneurship: Skill Development: To go all-in on your wood-based business, you must have the necessary skills and experience. This might involve mastering woodworking, furniture-making, or millwork. If you lack these skills, you'll need to invest time in learning and honing them. “Some people are lucky. But and I would say that I'm fortunate but it hasn't always been easy. And so you kind of have to like go in and just be patient, be patient with yourself, be patient with the process. If you are doing things for yourself, oftentimes it does take longer. “ -Steve Larosiliere Want to get in touch with Steve Larosiliere? Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211 Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“ I invested in my own website. And whatever money I had left from the servers, I went out and bought as many tools that I could that I think we're going to set me up to make money down the line. You know, I can remember my very first day full time in my shop, my little one car garage. Remember, I had this customer I've been talking with, and he ended up putting a deposit down, like 2500 bucks cash that day. And I was like, wow, this is great.” -Brian Seitz Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Brian Site from Urban Industrial Design (UID). Brian takes us on a journey back to 2016 when he purchased his first home and decided to take on various renovation projects. His quest for unique furniture led him to discover the world of custom woodworking. Brian, with no prior woodworking experience but a strong mechanical background, decided to build his own furniture pieces. With basic tools, a one-car garage, and determination, he began his journey. “I crossed paths with and worked with different companies and what's out there, what's next? And I don't know that it just, I just kept getting, you know, sidetracked with the thought of running my own business.” -Brian Seitz The Turning Point Brian's woodworking skills quickly evolved, and his work garnered attention, eventually leading to a turning point in his life. But before he could go full-time into his newfound passion, he had a stable job in the alternative energy field, specifically working with solar panels. The career provided Brian with problem-solving experience and a desire to bring projects from conception to reality. However, fate had something different in store. Brian: "I had a six-week heads up that I had to go full time with this business. And it was the next move. I remember was just, I ran wild with, you know, at the time, Craigslist, that's whoever was advertising. I put, you know, many different items, like food on Etsy, I've learned everything about, you know, sort of how to get your scene out there on Etsy." The Beginnings of UID Brian's transition into full-time woodworking was a leap of faith. He hustled to grow his small garage-based business, and the support of friends and family played a significant role. The early days were marked by long nights and weekends spent perfecting his craft. Brian's willingness to embrace the challenge and adapt was a defining factor. Steve: "So how many years between from when you started to the 5,000 square foot shop? And how many employees did you have?" Brian: "I think it was about three years in between there. When I moved into that space, I had a full-time guy and two part-time guys." Overcoming Challenges and Growth Brian's business steadily grew, and he acquired valuable skills along the way. The ability to identify opportunities and adapt to changing circumstances became a recurring theme in his journey. He expanded into commercial and residential furniture, and his diverse product line evolved to include floating shelves. “The wood industry is so diverse, you know, there's so many different things you can do. Like, you know, you can kill it with floating shelves, you can kill it with slabs, you can kill it with, you know, so many different so many different things.” -Steve Larosiliere Want to get in touch with Brian Seitz? Contact him through: Instagram: https://www.instagram.com/urban_industrial_design/ Facebook: https://www.facebook.com/urbanindustrialdesign

“ I invested in my own website. And whatever money I had left from the servers, I went out and bought as many tools that I could that I think we're going to set me up to make money down the line. You know, I can remember my very first day full time in my shop, my little one car garage. Remember, I had this customer I've been talking with, and he ended up putting a deposit down, like 2500 bucks cash that day. And I was like, wow, this is great.” -Brian Seitz Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Brian Site from Urban Industrial Design (UID). Brian takes us on a journey back to 2016 when he purchased his first home and decided to take on various renovation projects. His quest for unique furniture led him to discover the world of custom woodworking. Brian, with no prior woodworking experience but a strong mechanical background, decided to build his own furniture pieces. With basic tools, a one-car garage, and determination, he began his journey. “I crossed paths with and worked with different companies and what's out there, what's next? And I don't know that it just, I just kept getting, you know, sidetracked with the thought of running my own business.” -Brian Seitz The Turning Point Brian's woodworking skills quickly evolved, and his work garnered attention, eventually leading to a turning point in his life. But before he could go full-time into his newfound passion, he had a stable job in the alternative energy field, specifically working with solar panels. The career provided Brian with problem-solving experience and a desire to bring projects from conception to reality. However, fate had something different in store. Brian: "I had a six-week heads up that I had to go full time with this business. And it was the next move. I remember was just, I ran wild with, you know, at the time, Craigslist, that's whoever was advertising. I put, you know, many different items, like food on Etsy, I've learned everything about, you know, sort of how to get your scene out there on Etsy." The Beginnings of UID Brian's transition into full-time woodworking was a leap of faith. He hustled to grow his small garage-based business, and the support of friends and family played a significant role. The early days were marked by long nights and weekends spent perfecting his craft. Brian's willingness to embrace the challenge and adapt was a defining factor. Steve: "So how many years between from when you started to the 5,000 square foot shop? And how many employees did you have?" Brian: "I think it was about three years in between there. When I moved into that space, I had a full-time guy and two part-time guys." Overcoming Challenges and Growth Brian's business steadily grew, and he acquired valuable skills along the way. The ability to identify opportunities and adapt to changing circumstances became a recurring theme in his journey. He expanded into commercial and residential furniture, and his diverse product line evolved to include floating shelves. “The wood industry is so diverse, you know, there's so many different things you can do. Like, you know, you can kill it with floating shelves, you can kill it with slabs, you can kill it with, you know, so many different so many different things.” -Steve Larosiliere Want to get in touch with Brian Seitz? Contact him through: Instagram: https://www.instagram.com/urban_industrial_design/ Facebook: https://www.facebook.com/urbanindustrialdesign

“Specialization is the path to becoming an authority and a leader in your field. So pick an industry, a niche or product set, either based around what your market needs or your tools. And make sure that it aligns with your passions and skills. So that when people think about whether it's renovation or cabinetry or, or new home builds, or you know tables, like they literally just think of you” -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode i’m going to discuss about 10 Proven Strategies to Grow Your Wood or Lumber Business, If you're a woodworker looking to take your business to the next level, you're in the right spot. But before we dive in, make sure to subscribe to the channel you're listening or watching from. Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! “You can't just stay in the shop, he can't stay behind the computer, you have to actually go out and there's a power in DMing people to start having conversations. The next strategy number six is streamlining your workflow.” -Steve Larosiliere Enhance Your Online Presence: In today's digital age, having a robust online presence is non-negotiable. Your website and social profiles are the first impression of your business. Make them visually appealing, user-friendly, and filled with great content, images, and videos of your work. Your woodworking journey begins here. Niche Specialization: Specialization is the path to becoming an authority in your field. Pick a niche or product set that aligns with your market needs, your tools, your passions, and your skills. When people think of woodworking, they should think of you. Effective Marketing Techniques: Marketing is the bridge to your ideal client. Utilize digital marketing strategies such as search engine optimization and social media content marketing to reach a larger audience. Engage with your audience authentically. Elevate Your Client and Customer Experience: Exceptional customer service sets you apart. Go above and beyond your clients' expectations, from personalized project updates to after-sales support. Make every interaction memorable. Networking: Networking is your secret weapon. Connect with peers, suppliers, industry professionals, and other businesses. Don't just stay in your shop or behind a computer – reach out and start conversations. There's immense power in networking. Streamline Your Workflow: Identify bottlenecks in your workflow and invest in time-saving tools and technology. Learning to be more efficient reduces waste, boosts productivity, and saves you both time and money. “Think and go big. That's I always say that that's like my motto is I challenge you to think and go big. “ -Steve Larosiliere Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211 Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“It was like a goodwill I wanted to help people get some big milestones in their life and their business, you know, and I'm glad it was perfect. I'm glad that it was able to help you at a time when you need it” -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. Today, we have a remarkable success story to share with you. Meet Brandon from BC Woodworks, who took on a 15-day challenge that completely transformed his business and set him on a path to success he'd never imagined. So, grab your favorite coffee or tea, and let's dive into Brandon's journey. Now is the time to listen and hear the whole story! “I just like to get things done quickly. So 15 Day Challenge, knock it out real quick and see what happens. But like I said, What do you got to lose? You got to try new things if you want to grow? “ -Brandon Cord Background and Beginnings Before we jump into the challenge, let's get to know Brandon a bit. Brandon started his woodworking journey at a young age, working alongside his father building custom cabinets, mainly kitchens. For over a decade, he honed his skills in the shop, eventually taking on the role of a foreman. However, Brandon started feeling burned out on cabinets and wanted to build his legacy, something that truly resonated with his passion. He began crafting custom furniture and ventured into selling lumber, which he did for two years before making the leap to go full-time. The Motivation to Take on the Challenge Now, you might be wondering why Brandon decided to participate in the 15-day challenge. Well, he had a goal - to achieve $10,000 in revenue. But it wasn't just about the money; he needed more work and wanted to explore how he could leverage the power of Facebook, something that's both simple and free. With August slowing down and September approaching, Brandon decided he had nothing to lose and everything to gain by taking on the challenge. The Results That Surpassed Expectations Fast forward through the 15-day challenge, and Brandon accomplished something remarkable. His initial goal was to reach $10,000 in revenue, but the results were beyond his expectations. Brandon generated an astounding $27,565 in just 15 days! That's more than double his previous highest month ever. What's even more impressive is that this newfound success isn't just a one-time thing. Brandon secured two significant ongoing accounts, each potentially worth around $75,000 to $80,000 annually. This success has put him in a position to hire someone to help manage the growing workload and expand his business even further. “I'm also in line to buy a sawmill first of the year. So we're gonna play with that, too. If the numbers make sense, I I got a like a brand new Lt. 40 guys wants me to buy it for them. So that would be a big help to buy that right now. “ -Brandon Cord Want to get in touch with Steve Larosiliere? Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211 Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/

“It just felt like I was sitting on a powder keg, just apply a little bit of sales and some operations and, and watching it grow.” -Jim Becker Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jim Becker the driving force behind Creative Log and Lumber, a full-service urban lumber company located in Southeast Wisconsin. Jim's story is one of transformation, from a career in aerospace and hydraulics manufacturing to becoming a passionate advocate for sustainable woodworking and the preservation of urban trees. Jim's journey began in the world of manufacturing, where he spent 12 years working primarily in aerospace and hydraulics component manufacturing. Although he excelled in this field, it wasn't his true passion. Then came a furlough from his company due to the COVID-19 pandemic, and it was the catalyst for change. Jim's journey into the world of urban lumber started with a simple kitchen renovation project during the pandemic. He stumbled upon Creative Log and Lumber while searching for a live-edge bartop or island top. Little did he know that this encounter would set the course for his future. Months later, when the furlough extended, Jim decided to reach out to Creative Log and Lumber to offer his assistance temporarily. What was meant to be a short-term gig turned into a two-and-a-half-year adventure of passion and learning in the urban lumber industry. Listen now and get the whole story! “My mom looked at me and said, Jim, your marketing is so bad that your family members don't even know it. And she was done. And she's always called it as she's seen it. So that was a wake up call just so that I felt like I talked about what I did and shared with people what I did.” -Jim Becker The Genesis of Creative Log and Lumber Creative Log and Lumber is a division of Creative Edge Landscapes, owned by Bob and Corrine Livingston. These visionary entrepreneurs saw the potential in salvaging high-quality urban logs that often ended up as low-quality landscaping products. In 2011, they purchased a sawmill, built a dehumidification kiln, and slowly built their lumber business piece by piece. Jim joined the company when it was on the cusp of exponential growth. With his manufacturing expertise, he applied lessons from his previous career to the lumber industry, implementing operational improvements and quality control standards. Becoming Visible: The Marketing Challenge One of the significant challenges Jim faced was the company's lack of visibility. Creative Log and Lumber was nestled in a small town in Wisconsin, and very few people knew about their existence. Even Jim's own family members were unaware of his involvement in the business. The wake-up call came during a family dinner when Jim's mother-in-law innocently revealed that they were buying a table from a local woodworker found on Facebook Marketplace. Jim's dismay at not being their first choice highlighted a severe marketing deficiency. Jim realized that to grow the business, he needed to overcome his aversion to social media and embrace it as a powerful tool for reaching potential customers. It was time to change the narrative and make Creative Log and Lumber a well-known entity in the market. “I know, there's like this mindset amongst the wood community. It's like, if you do good enough work, people will find you, i’m like No!!!” -Steve Larosiliere Want to get in touch with Jim Becker? Contact him through: Website: https://www.logandlumber.net/ Instagram: https://www.instagram.com/creativelogandlumber/

“I think part of what I wanted to do with this was to help show people what was possible. Yeah. And I think like, I think I told you this, or you found out that this is literally one strategy. Like this is just one strategy to get you to where you need to be. “ -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. Today, we have a remarkable success story to share with you. Leanne Maximilian, co-owner of a furniture company in Dallas, Texas, recently participated in our 10k in 15 Day Challenge sprint. Despite facing some personal challenges, she achieved incredible results, making it one of her best months ever. In this episode, we'll dive into Leanne's journey and discover the strategies that propelled her business forward. Now is the time to listen and hear the whole story! “ It's such a huge part of our business, like, there's no way to forget about it. Especially if you want to make what we love. Right, the pieces that we love, we need to find the right clients for that. So the only way is by marketing.” -Layane Maximillion Motivation to Participate: Leanne's motivation to participate in the challenge stemmed from curiosity and a desire to learn more about effective marketing strategies within the woodworking community. She decided to give it a try, despite not having any prior marketing plans due to her surgery. The Impact of the Challenge: During the challenge, Leanne began to notice positive changes in her business. She started receiving more leads and new followers on social media, particularly from the tasks assigned by the challenge. It was around day three or four when she realized that the strategies were genuinely working to generate leads and boost her business. Significant Impact: Around day five, Leanne noticed a significant shift. She realized that maintaining consistent marketing efforts every day was the key to success. This realization highlighted the importance of daily activity for generating consistent leads and sales. Most Effective Strategies: Leanne found that a combination of paid advertising on Facebook and Instagram, as well as leveraging Nextdoor, yielded remarkable results. Additionally, actively adding friends on Facebook, a strategy she hadn't previously used, proved to be highly effective in expanding her network. Breakthrough Moments: Leanne shared that posting on her personal Facebook page, which she rarely did, was a breakthrough moment. It helped her connect with friends and acquaintances she didn't know were interested in her business. This demonstrated the power of utilizing a variety of marketing strategies. Overcoming Obstacles: The challenge helped Leanne overcome the obstacle of not consistently staying active with marketing efforts. She realized that maintaining daily marketing activities was essential to ensuring a steady flow of leads and opportunities. Specific Results: In just 15 days, Leanne's business generated over $12,400 and received 17 new leads, with approximately 30-40% of those being new clients. “ I had some friends that I really did not know I had as, as friends, local people. And they were like, Oh, my gosh, your pieces are beautiful. I didn't know that. That's what you did. Like, literally, friends from our Facebook already. So. So that's something big too. So just put it in our together the whole, like, the whole, you should use a little bit of every strategy. It was awesome.” -Layane Maximillion Want to get in touch with Steve Larosiliere? Contact him through Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere

“if you follow the instructions and you do everything you're you're going to generate more money, potentially than you've ever made before.” -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast, If you've ever doubted the power of mentorship and the impact it can have on your business, Todd Nordstrom's story is bound to change your mind. In a recent podcast interview with Steve Larosiliere, Todd shared his experience of taking on the 10K in 15 Days Challenge and the incredible transformation it brought to his sawmill business. This podcast takes you through the key takeaways from the conversation. Now is the time to listen and hear the whole story! “I'd say just, you know, kind of stepping out of my comfort zone and reaching out and actually being active in the in the community and then with previous customers. And then posting a lot being like, you know, this is who I am, this is what I do” -Todd Nordstorm The Challenge That Changed It All Todd Nordstrom, a sawmill owner based in Mount Bethel, Pennsylvania, embarked on a journey that would redefine the possibilities for his business. Prior to taking on the challenge, Todd was making around $5,000 a month from his sawmill business, primarily selling beams and siding made from white pine and oak. But he knew there was more potential waiting to be unlocked. Steve Larosiliere's 10K in 15 Days Challenge provided the perfect opportunity for Todd to push his boundaries. The challenge aimed to help participants generate $10,000 in 15 days, an ambitious goal for Todd, who had never crossed the six-figure mark in his business. A Shift in Mindset and Strategy As Todd dove into the challenge, he started noticing significant shifts in his business. One of the first realizations he had was the importance of being active on social media and reaching out to previous customers. Consistency in posting and engagement with his audience turned out to be key drivers in generating leads. Todd reached out to a mix of homeowners and contractors, expanding his client base. It wasn't long before he witnessed the challenge's impact. By day six or seven, Todd had secured substantial orders, and this was a game-changer. He was finally beginning to see the fruits of his labor. “ I'm gonna help you visualize what that means. Yeah, you could ideally spend $100 to get one customer. Oh, yeah. $170. But that $170 or even $200 Will for one customer. They're going to be worth way more than that. Because you got a lot of repeat customers in the past, “ -Steve Larosiliere A Message for Skeptics For those who may still be skeptical about the power of mentorship and challenges like this, Todd Nordstrom has a message. He firmly believes that consistency and a commitment to giving it your all are the prerequisites for success. The challenge helped him visualize his goals, break through his limitations, and embrace a new perspective on his business. Want to get in touch with Steve Larosiliere? Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere

“I'd seen all these awesome people on Instagram and stuff making incredible things. But I never really fathom that there is this interconnected network of all of these makers and influencers that like I didn't realize it like everybody already knew each other for the most part. And they were just looking for an excuse to come together and like share their skills with one another.” -Austin Handel Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Austin Handel from The Maker Camp. In the world of craftsmanship and creativity, there are places that serve as hubs for artisans to gather, learn, and share their skills. One such place is Maker Camp, a unique and grassroots event located in eastern New York. In this podcast episode, we explore the journey of Austin Handel, the mastermind behind Maker Camp, as he talks about the inception of the event, its growth, and the challenges he has overcome to make it a thriving success. Listen now and get the whole story! “whenever I find something that people are interested in, I tried to find ways to expand on it. Like last year, I had purchased Neiman teaching silver smithing classes and people really liked it. So I've got somebody doing some some cold for metal smithing.” -Austin Handel Building a Community Austin reflects on the sense of community that has grown around Maker Camp. He discovered that the maker community was not just a loose collection of individuals but a tightly-knit network of passionate artisans and influencers. The first year of Maker Camp served as a transformative experience for him, as he realized the depth of interconnectedness within the maker world. Planning and Growth Organizing Maker Camp is no small feat, and Austin explains how the planning process typically begins immediately after the previous year's event. The podcast delves into Austin's meticulous planning process and how he incrementally adds new elements and classes each year to enhance the experience for attendees. The International Reach of Maker Camp Maker Camp's popularity has grown significantly, with attendees coming from various parts of the world, including Norway, Japan, Germany, the UK, and Canada. Austin expresses his pride in putting his small town of East Durham on the map, drawing people from across the globe to his family's resort. “ I love and I get energy from people, but then when I'm done, I'm like, I just want to squirrel away for a little bit. Just like refocus, not be around the energy. “ -Steve Larosiliere Want to get in touch with Austin Handel? Instagram: https://www.instagram.com/themakercamp/ Website: https://catskillmountainmakerscamp.com/2023-events