The Veterinary Marketing Podcast

In this episode, we had the pleasure of chatting with Dennis Yu, a marketing legend from blitzmetrics.com. Dennis boasts an impressive background, having managed over $1 billion in ads for major brands such as Nike, American Airlines, and the Golden State Warriors. What's even more intriguing is his ability to distill his expertise into practical tips for local businesses, including veterinary hospitals like yours. Dennis's journey in digital marketing began at Yahoo as a search engine engineer, and he has since been involved in significant projects. His mission is to create one million jobs, and he travels worldwide to collaborate with agencies and governments. During our conversation, Dennis shared some fascinating insights from his recent discussion with Facebook, where he underscored the importance of feeding conversion events back into the system for optimization. We also delved into the art of digital advertising, with Dennis emphasizing the necessity of at least 250 conversion events per month to optimize your campaigns. He introduced his renowned "dollar per day" method, enabling you to test different variations of successful ads without straining your budget. Dennis also stressed the power of hyper-local and relevant content, as well as the effectiveness of live streaming in cultivating a local celebrity status. One of the most captivating segments of our conversation was when Dennis recounted his visit to a funeral home in Las Vegas. He employed AI tools to transform the videos into engaging content for various platforms, highlighting the significance of creating content that might appear mundane to the business owner but holds audience interest. We also explored the truth about SEO, with Dennis expressing his skepticism about the industry and offering audits to assist small business owners in avoiding scams by agencies. Overall, our conversation with Dennis Yu was eye-opening, providing valuable insights into the realm of digital marketing. Whether you're a small business owner or a marketing professional, there's much to glean from Dennis's experiences and expertise. Make sure to tune in to the episode on the Veterinary Marketing Podcast and prepare to harness the power of digital marketing for your veterinary hospital.

In this episode, I had the pleasure of chatting with Sarah Rumple, the owner and chief creative officer of Rumpus Writing. We had a deep dive into the world of copywriting in veterinary marketing, and it was a fascinating conversation. Sarah and I discussed how copywriting plays a crucial role in attracting and retaining clients for veterinary hospitals. We explored the importance of creating a brand voice and identity, selling without feeling salesy, and achieving desired outcomes through effective copywriting. We also touched on the power of a good website and the common mistakes to avoid in copywriting. One of the key takeaways from our conversation was the value of educational content in establishing a veterinary practice as a credible source of information. Sarah shared that Rumpus Writing writes over 200 pet owner-facing blog posts every month for veterinary practices. We also discussed the potential uses of AI-generated content, such as ChatGPT, in veterinary practices. If you're interested in learning more about the power of copywriting in veterinary marketing and how it can benefit your practice, be sure to check out the full episode on the Veterinary Marketing Podcast. And don't forget to visit Rumpus Writing's website to discover their unique blend of medical knowledge and writing expertise. I hope you find this episode as informative and engaging as I did. Remember, with the right copywriting strategies, you can attract and retain the right clients for your veterinary practice. ‍

Today, I'm thrilled to bring you some amazing insights from a recent episode featuring Michael Shirley, the owner of Family Pet Health veterinary hospital. Let me tell you, Michael's veterinary practice knows how to make a grand opening unforgettable. They managed to attract a whopping 350-450 people to their grand opening event, despite the challenges of parking and logistics. But it wasn't just a celebration of their new location - it was a showcase of their unique approach to veterinary care. They took participants on a guided tour, where they got to learn about different aspects of the practice, from radiology to surgery and recovery. And get this, they even used a stuffed animal dog to simulate real-life scenarios, like a pregnant dog needing surgery. How cool is that? One of the biggest takeaways from Michael's experience is the power of special events in engaging clients. At the grand opening, they handed out passport books to participants, who had to collect stamps from different stations to enter a contest for free vaccines for life. This clever strategy not only created excitement, but also allowed Family Pet Health to collect valuable contact information for future marketing campaigns. And let me tell you, Michael knows a thing or two about marketing. He used social media to generate buzz leading up to the event, creating authentic videos with his cell phone to showcase the unique features of their new building. They even ran video ads on platforms like Instagram, YouTube, and Facebook, which received a high click-through rate thanks to their engaging content. But that's not all. Michael also shares his insights on controlling the message about his new vet hospital and addressing concerns about potential price increases. He emphasizes the importance of charging what they're worth and providing a higher-end experience. And let's not forget about community engagement - Family Pet Health has a large garage space that can be rented out for events, from dog training classes to wedding and baby showers. By offering this space at a low cost, they not only give back to the community, but also attract potential clients who may already have dogs and need a veterinarian. I hope you found these insights as valuable as I did. If you want to connect with Michael, you can find him on LinkedIn or Facebook, where he's always active. And don't forget to check out the Veterinary Leadership Book Club, a Facebook group with over 3000 veterinary professionals, where they read and discuss books related to veterinary practice. A big thank you to our sponsors, the International Veterinary Dentistry Institute, Veterinary Dentistry.net, Used Vet Equipment, and New Vet Equipment. Without their support, we wouldn't be able to bring you these amazing episodes. So, share this podcast with others who could benefit from the content, and let's keep learning and growing together in the veterinary industry.

In this episode, I want to share with you the incredible insights I gained from my recent conversation with Luria Petrucci, a true pioneer in the world of live streaming and content creation. With over 17 years of experience under her belt, Luria's expertise is invaluable for anyone looking to up their content game and connect with their ideal clients. During our chat, Luria emphasized the power of live streaming as the most effective form of content creation. She believes that going live builds trust and authenticity, allowing you to connect with your audience on a deeper level. The benefits of live streaming are numerous, including less post-production time and the ability to create content even if things aren't perfect. We also discussed the importance of incorporating both live and pre-recorded content into your strategy, as they serve different purposes in reaching and engaging your audience. Creating content that resonates with your audience is key, and Luria shared some fantastic tips on how to do just that. Leveraging your expertise and incorporating storytelling can make your content engaging without the need for extensive research. For veterinarians, Luria suggests using animals as props and finding unique ways to connect with your audience. We also touched on the challenges of creating content for a hyper-local industry like veterinary hospitals and the effectiveness of platforms like Facebook and Instagram, especially through live videos. Engagement is crucial in live videos, and Luria provided some great insights on capturing attention. Incorporating animals, children, and food can help grab your viewers' interest. Luria also stressed the importance of connecting with your audience on a human level and taking a stance on relevant issues. We discussed the ideal setup for content creation, addressing common issues like bad echoes and background noise. Luria recommends having professional quality video for credibility but also acknowledges the value of raw, authentic content. Lastly, we talked about Luria's upcoming workshop, which focuses on content strategy and driving business growth. She emphasizes the importance of being intentional and consistent with your content creation efforts. Results may take time, but staying committed and making adjustments along the way is key. To find out more about Luria's workshop, head over to procom/masterclass. So, whether you're a seasoned content creator or just starting out, remember to stay committed, be consistent, and always strive to connect with your audience on a human level. Happy streaming!

In this episode, I'm super excited to share some awesome insights from our latest episode, where we dived deep into the fascinating world of loss aversion and how it can be harnessed in marketing and copywriting. Loss aversion is a psychological principle that suggests people are more motivated to avoid loss than to gain something. Think about it this way: losing $100 feels way worse than finding $100 feels good. This fear of loss can be a powerful motivator for people to take action. But here's the thing, we need to balance loss aversion with the potential for gain. We're not about fear mongering here, but rather framing offers in a way that highlights the potential benefits and the consequences of inaction. In addition to loss aversion, we also discussed three other levers that can be used in marketing: the gain lever, the logic lever, and the fear lever. The gain lever focuses on what can be obtained from taking action, like having a healthier and happier pet. The logic lever explains why taking action is important, such as how regular dental care is crucial for a dog's overall health and longevity. And the fear lever highlights what will happen if action is not taken, like the potential for serious health issues due to neglecting a dog's dental health. Sprinkling a bit of status, like the prestige of owning a healthy pet, can also be effective. So, my friend, loss aversion, when used ethically and strategically, can be a game-changer in your marketing efforts. By understanding and applying this principle, along with the three levers of marketing, you can improve response rates and create more effective offers. Remember, it's not about scaring people, but rather motivating action by highlighting the potential gains and logical reasons for taking action. Give it a try in your marketing strategies and see the difference it can make.

I recently had an awesome discussion about generating clients for veterinary hospitals using digital marketing. I wanted to share the insights from that episode with you, breaking down the six strategies I discussed and giving you my take on their effectiveness. First up, we talked about paid advertising. It's a powerful tool for reaching a wide audience, but it's important to remember that it should come after establishing other methods. Paid advertising can be effective, but it's not the first step in building a solid client base. Next, we touched on cold outreach. While it can be effective, it's not scalable and can be time-consuming. So, I don't typically recommend it as a primary method for generating clients. Now, let's talk about my personal favorite - client referrals. When your clients refer others to your veterinary hospital, it's a clear indication of good service. Plus, it attracts similar clients, helping you build a strong, loyal client base. Another great strategy is forming strategic partnerships with businesses that have the same client type. By partnering with boarding facilities or groomers, for example, you can tap into their client base and offer your services, creating a win-win situation. We also discussed the power of organic media, which involves creating and publishing content on external sites like blogs, social media, videos, and podcasts. This helps you reach a wider audience and establishes you as an authority in your field. Lastly, we talked about owned media, which includes email or text message lists. This is a powerful tool for directly communicating with your clients and keeping them updated about your services. To wrap it up, I emphasized the importance of diversifying your traffic sources to protect against market conditions. Referrals, building your own media list, strategic partnerships, and content creation should be prioritized. Paid advertising and cold outreach can be effective, but they shouldn't be your primary methods. Remember, building strong relationships with your clients and providing excellent service are key. If you have any questions or need assistance, feel free to reach out. I'm here to help you succeed in your veterinary marketing efforts. ‍

In one of our recent episodes, I had the pleasure of chatting with Chris Do, an Emmy award-winning designer, CEO, and chief strategist of Blind. Chris is also the founder of The Futur, an online educational platform that aims to teach one billion people how to make a living doing what they love. Today, I want to share with you some of the key insights from our conversation. Chris is a legendary figure in the world of branding and graphic design, with over 15 years of teaching experience at prestigious art and design colleges. During our chat, he emphasized the importance of building an emotional connection with customers. According to Chris, successful branding lies in understanding and catering to the unique values and interests of different clients. This approach can help businesses move away from the commoditization trap and towards value-based pricing. Speaking of value-based pricing, Chris advocates for a shift from pricing based on labor hours to pricing based on the value delivered to the client. He believes that different clients have different values and interests, and pricing should reflect that. For example, someone may value a logo differently based on their financial situation. We also discussed the role of branding in local businesses, the importance of efficient systems and exceptional customer service, and the significance of investing in research and development and marketing services. Chris's insights into branding and marketing strategies, particularly for creative professionals, were truly eye-opening. His expertise and experience make him a highly respected figure in the industry, and I'm grateful to have had the opportunity to learn from him. I hope you find these insights as valuable as I did.

In this episode, I have some exciting news to share! Recently, I had the incredible opportunity to sit down with none other than Seth Godin, the legendary marketer and author. Seth has written 20 New York Times bestselling books, and his book "Permission Marketing" was actually the first marketing book I ever read. Needless to say, having him on the show was a true honor, and I can't wait to share the insights we discussed. During our conversation, Seth and I dove into the ever-evolving world of marketing and advertising. We explored how digital platforms have completely changed the game, transforming marketing from just advertising to encompassing the entire experience and story of a business. We also delved into the power of storytelling and the importance of being genuinely unique in order to stand out in a crowded market. Seth shared some fascinating examples, including a chiropractor who built a successful practice by doing his work in public, demystifying the profession and attracting customers. We also tackled the role of discounting and diversification in attracting customers. Seth suggested offering discounts or benefits to loyal customers, as well as considering additional services associated with pet care, such as grooming or specialized treatments. By providing a range of services and benefits, veterinarians can differentiate themselves and attract customers who value their expertise and trust. Pricing was another hot topic, with Seth emphasizing that if a veterinarian can charge more and deserve it, they will likely do better. We also discussed the importance of choosing the right clients and getting rid of bad customers who don't appreciate your value. But it wasn't all serious business. Seth and I also touched on the impact of AI on marketing and the need for local businesses, including veterinary practices, to create a unique and memorable experience for customers. We even delved into selling businesses, perfectionism, and content creation, with Seth challenging the notion of perfection and suggesting that a simple one-page website with essential information is often sufficient. Overall, my conversation with Seth Godin was eye-opening and filled with valuable insights. As we navigate the ever-changing landscape of marketing, it's crucial to remember the power of storytelling, the importance of uniqueness, and the need to provide exceptional service. So let's embrace the challenge, meet specifications, and serve our clients to the best of our abilities.

In a recent episode, I had a thought-provoking conversation about a common mistake in social media marketing - posting content that adds no value and is just filler. Trust me, this is a topic that hits close to home for me because I truly believe that social media can be a powerful tool for connecting with clients and building a brand. We've all been guilty of creating those meaningless posts that seem to be there just for the sake of posting something. But here's the thing - posting nothing at all is actually better than posting content that serves no purpose. In the episode, I emphasized the importance of providing value through your social media posts. I shared an example of a missed opportunity - a simple "happy national cat day" post with no substance. Instead, I encouraged businesses, especially veterinary hospitals, to use these holidays as a chance to tell stories and connect with their ideal clients. By sharing funny or interesting stories about cats, talking about cat owners in the practice, or highlighting the unique aspects of your cat care, you not only provide value to your audience but also build your brand and establish a meaningful connection with your clients. But that's not all. I also discussed the pitfalls of outsourcing social media to companies that simply post pictures without generating engagement. It may seem like an easy solution, but it doesn't help with building a brand. It's crucial to put thought into your social media posts and ensure they serve a purpose. So, my call to action for you is to be intentional with your social media posts. Put effort into creating interesting and valuable content. Remember, it's not about quantity, but quality. And if you want to dive deeper into these topics, make sure to subscribe to the Veterinary Marketing Podcast because I've got some exciting episodes coming up. Let's make every post count in the world of social media.

In this episode, I want to dive deep into a recent episode where we tackled one of the biggest challenges faced by veterinary hospitals when it comes to marketing their practice: communicating value. You see, it's not enough to just offer services. It's all about how those services are perceived by your clients. Many practices believe they can't discount their services and feel the need to offer premium options. While being premium can give you a competitive advantage, it's crucial to understand what your clients truly care about and how your practice addresses their concerns. In our discussion, I introduced the concept of the four levers of value: the outcome and dream outcome, the perceived likelihood of achieving the outcome, and the time, effort, and money required. Effective marketing involves amplifying the dream outcome and perceived likelihood while reducing the perceived time, effort, and money required. To differentiate your practice from the competition, it's important to empathize with your clients and understand their desired outcomes. By framing the benefits of your services in terms of avoiding potential problems or improving quality of life, you can motivate clients to take action. Testimonials, specific claims, and guarantees can also help build trust and increase the perceived likelihood of success. But it's not just about the messaging. Practices can also make it easier for clients by offering convenient appointments, mobile services, or advanced procedures. By communicating your values and philosophy of medicine, you can attract like-minded clients who see the value beyond just the cost. If you want to dive deeper into these strategies and connect with other veterinary marketing nerds, I invite you to join our Veterinary Marketing Nerds community. It's a fantastic platform for learning, sharing, and growing together. And don't forget to subscribe to the Veterinary Marketing Podcast for more valuable insights. Remember, effective marketing in veterinary practice is all about effectively communicating value. So let's start communicating value effectively and watch our practices thrive!

In this episode, we dive deep into the future of traffic and marketing in the veterinary industry. I had the pleasure of discussing this topic with Brandon Breshears, a seasoned marketer who shared his insights on the cycle of attention in marketing and how it applies to the veterinary industry. So, here's the deal. Every market experiences the emergence of a new medium that initially offers cheap attention and organic growth. In the past, this has been true for radio, TV, infomercials, and most recently, the internet. However, as these mediums stabilize, they inevitably become more expensive. Right now, the internet, especially platforms like Facebook and Google ads, provides a period of cheap traffic for businesses. It's been a game-changer, allowing veterinary hospitals to reach a wider audience without breaking the bank. But here's the catch - this trend won't last forever. As the internet continues to mature, traffic prices will increase, making it more difficult and expensive for businesses to stand out. So, what does this mean for veterinary hospitals? It means they need to focus on making their clients as valuable as possible. Attracting the right clients is important, but implementing retention tools is equally crucial. We're talking about having a support system in place, such as follow-up communication through email and text messages, to maximize revenue per customer. Now, I know this shift in the market may not be the most exciting prospect, but it's the reality we face. Businesses need to adapt to survive and thrive. My advice? Invest in your clients and build strong relationships to ensure their loyalty. Make them feel valued and appreciated, and they'll keep coming back, providing a steady stream of revenue. During our conversation, I also mentioned Russell Brunson, owner of ClickFunnels.com, as a marketer I enjoy listening to. His insights and strategies can provide valuable guidance for veterinary hospitals navigating the changing landscape of marketing. This episode was sponsored by Used Vet Equipment and New Vet Equipment, two websites that offer a range of veterinary equipment. They provide a valuable resource for veterinary hospitals looking to invest in their practices. In conclusion, the future of traffic and marketing in the veterinary industry will be challenging, but with the right strategies and tools, veterinary hospitals can navigate these changes successfully. Remember to subscribe and leave reviews on various podcast platforms to support the show and help us continue bringing you valuable insights.

In this episode of the Veterinary Marketing Podcast, I had the pleasure of speaking with two incredible veterinarians, Dr. Deborah Rotman and Dr. Christie Cornelius. We discussed their groundbreaking project, Vet Spark, and how it's revolutionizing end-of-life care services in veterinary practices. Before we dive into the episode, I want to give a special shoutout to our sponsors for this episode - Used Vet Equipment and New Vet Equipment. These platforms are a game-changer for veterinarians looking to buy or sell both used and new equipment, from cages to x-ray machines and everything in between. Now, let's talk about our amazing guests. Dr. Rotman and Dr. Cornelius have a wealth of experience in veterinary medicine and have successfully built and sold their own practices. Their passion for improving end-of-life care for pets is truly inspiring. During our conversation, Dr. Rotman and Dr. Cornelius emphasized the importance of mobile end-of-life care. They suggested that smaller practices in the same area could collaborate or specialize in specific areas, like dental or radiology, to better serve their clients. They also proposed the idea of having a dedicated team within a practice solely focused on end-of-life care. We also delved into the topic of mobile euthanasia services and how veterinary practices can incorporate them into their existing client base. Our guests recommended starting by offering the service internally to current clients and then developing a marketing plan to attract new clients specifically for end-of-life services. Now, you might be wondering about the equipment needed for mobile euthanasia services. According to Dr. Cornelius, it's actually quite simple. You don't need a fancy mobile vehicle; a regular car like a Subaru Forester would do just fine. And for larger pets, a stretcher is all you need. The key is having the necessary skills, medications, and confidence to perform euthanasia in different situations. Dr. Rotman and Dr. Cornelius also emphasized the importance of differentiating veterinary practices and marketing their unique offerings. Understanding clients' needs and educating them about available treatments and services is crucial. They also mentioned the potential of leveraging technical staff and customer service to create a comprehensive palliative care program. Expanding services and building networks are essential for veterinary practices. Our guests shared strategies like skill development in areas such as vena puncture and intra-renal injections for euthanasia in cats. They also suggested reaching out to other veterinary clinics in the area to introduce yourself and request to be added to their referral list. When it comes to pricing services, Dr. Rotman and Dr. Cornelius advised against solely basing prices on competition. Instead, they recommended considering the value and costs associated with the service and establishing a pricing strategy that reflects both aspects. If you're interested in learning more or need guidance in end-of-life care practices, start-up practices, general practices, or crematories, Dr. Rotman and Dr. Cornelius offer their consulting services through Vet Spark Consulting. I want to extend my heartfelt thanks to Dr. Cornelius and Dr. Rotman for sharing their invaluable insights. If you have any questions or need assistance, don't hesitate to reach out to them at [email protected]. Thank you so much for tuning in to today's episode. I hope you found it enjoyable and informative. Your support means the world to us, and we can't wait to bring you more valuable content in our next episode. Until then, have a fantastic day, everyone!

This episode is an absolute treasure trove for anyone looking to skyrocket their marketing conversion rates. To kick things off, I dive right into a quick tip that can truly make all the difference: recognizing buying signals. It's crucial to train your customer service teams to be able to identify these signals and convert leads effectively. Timing is everything, and being able to strike while the iron is hot can make or break your conversion rates. But here's where things get really interesting, my friends. I share personal stories that highlight the importance of avoiding biases and judgment calls in customer service interactions. We all know that first impressions matter, but I can't stress enough how treating new clients as important and special can be a game-changer. Nobody wants to feel like they're just another dollar sign, right? Now, listen up because this next part is an absolute game-changer. I emphasize the significance of closing and asking closing questions during customer service calls. This is the ultimate secret sauce to boost those conversion rates! By guiding the conversation towards a clear and decisive conclusion, you're more likely to seal the deal and turn leads into loyal customers. As we wrap up the episode, I extend an open invitation to all of you to reach out with any burning questions or comments you may have. Don't be shy! Take advantage of this opportunity to tap into my expertise and take your marketing game to the next level. Believe me, my friends, this episode is an absolute must-listen for anyone serious about crushing their marketing conversion rates. So grab your headphones, get ready to take some notes, and prepare to revolutionize your approach to customer service. Let's go out there and convert like never before!

In this episode, I'm sharing four simple marketing ideas that can help veterinary hospitals attract and retain clients. First up, I always recommend including a call to action on every marketing piece. Whether it's a flyer, social media post, or email, make sure there's a clear next step for potential clients to take. This can be anything from scheduling an appointment to signing up for a newsletter. Next, it's important to review the performance of your front desk staff when it comes to handling calls. Mishandling calls can result in lost revenue, so it's crucial to make sure your staff is trained to handle inquiries and schedule appointments effectively. Third, email and text message marketing can be incredibly effective for attracting and retaining clients. By providing value and building relationships through regular communication, you can keep your practice top of mind and encourage repeat visits. Finally, it's important to make your marketing, content, and website unique to your practice. Avoid commoditization by showcasing what makes your practice special and different from others in the area. This can help attract better clients who are a better fit for your practice. By implementing these ideas, you can improve your digital marketing efforts and see massive results. And don't forget to check out the sponsor of the episode, Used Vet Equipment and New Vet Equipment by Brad Haven, for all your veterinary equipment needs. Thanks for tuning in!

In this episode, I had the pleasure of interviewing Tobe Brockner from Katuva.com about how virtual assistants can help businesses save time and increase productivity. As a business owner, I know that time is my most valuable asset. But what if I could delegate some of my tasks to someone else? That's where virtual assistants come in. Tobe shared his experience in hiring and training virtual assistants from the Philippines to help businesses save time and increase productivity. During our conversation, Tobe explained that virtual assistants can do almost anything, from admin tasks like screening emails and managing calendars to marketing tasks like creating social media posts and videos. By hiring a virtual assistant, businesses can focus on high-value tasks while saving time and money. But how do you find the right virtual assistant for your business? Katuva.com offers a six-week onboarding process called Empower Plus, which includes a kickoff call to understand your needs, a DISC assessment to match you with a compatible VA, and over-the-shoulder calls to review progress and ensure a solid working relationship has been established. Tobe also shared his team's strategy of sending small gifts to clients who refer them to others. Investing time and effort in building systems in the beginning can save a lot of time and increase consistency in the long run. Building a client experience system can also help retain clients and attract new ones. The pricing for hiring a virtual assistant through Kava.com is also reasonable, with part-time VAs costing $695 a month and full-time VAs costing $1350 a month, which works out to be less than $8 an hour. In conclusion, virtual assistants can help businesses thrive by allowing owners to focus on high-value tasks while delegating other tasks to remote workers. Katuva.com offers a comprehensive onboarding process and reasonable pricing, making it a great option for businesses looking to hire a virtual assistant. So, if you're looking to save time and increase productivity, consider hiring a virtual assistant today!

I'm excited to share our latest episode with you. Are you finding it challenging to attract new clients to your veterinary hospital? Or maybe you're struggling to retain current clients and engage with them effectively? Well, you're in luck because in this episode, we're diving into how to create effective marketing systems for your veterinary business. Our guest speaker and I share valuable insights on the importance of creating reusable and duplicatable marketing systems with specific goals and objectives. We break down these systems into three categories: attracting new clients, retaining current clients, and engaging with current clients. By focusing on these three areas, you can ensure that your marketing efforts are targeted and effective. One key takeaway from this episode is the importance of using a consistent naming convention for easy access to content. This ensures that you can quickly access the relevant information you need and saves you time in the long run. We also highlight our podcast sponsors, usedvetequipment.com and newvetequipment.com, which offer used and new veterinary equipment with clear pricing and warranties. And as always, I offer free marketing consultations to interested listeners, with a focus on creating scalable, measurable, and dependable ways to generate clients for veterinary hospitals. In conclusion, if you're struggling with your veterinary business's marketing efforts, this episode is a must-listen. By following the tips and advice provided, you can create effective marketing systems that will help you attract new clients, retain current clients, and engage with them effectively. And remember, don't hesitate to reach out for further assistance and support.

I'm excited to dive into a topic that's essential for veterinary hospitals - long-form content. As a hospital, you want to attract high-quality clients who trust your expertise and values. But how can you do that through your content? In this episode of the Veterinary Marketing Podcast, we'll explore the importance of creating both short-form and long-form content, with a focus on the latter. Long-form content, such as podcasts and videos, allows you to provide more value to your clients and dive deeper into specific topics. Clients who engage with long-form content are more likely to believe in your recommendations and have a shorter buying decision process. They may also be more informed about your hospital's values and approach to veterinary care. But why does long-form content have such a powerful impact? It comes down to trust and credibility. When you take the time to create in-depth content, you demonstrate your expertise and dedication to your field. Clients are more likely to trust you and see you as a valuable resource, which can lead to long-term loyalty. Of course, short-form content like reels and stories also have their place in your content strategy. They can capture attention and provide a quick glimpse into your hospital's personality and services. However, don't neglect the potential benefits of long-form content. So, how can you get started with long-form content? Don't be intimidated! Consider topics that your clients may be interested in, and think about how you can provide in-depth value. Don't forget to showcase your personality and approach to veterinary care. At the end of the day, creating both short-form and long-form content can help you attract and retain high-quality clients for your veterinary hospital. Give it a try and see the impact it can make. And if you need any help or have questions, don't hesitate to reach out to us for content marketing assistance. As always, thanks for tuning in to the Veterinary Marketing Podcast!

I'm really excited about this episode because it's something that's really close to my heart. We're going to be talking about how economic challenges shouldn't hold you back from pursuing your passion for animals and veterinary medicine. I've been in the veterinary industry for a while now, and I know firsthand how tough it can be to start and grow a successful veterinary practice, especially in today's economic climate. But I truly believe that with the right mindset and strategy, it's possible to thrive and create a practice that not only supports you financially, but also allows you to make a real difference in the lives of animals and their owners. In this episode, I'm going to be sharing some of my top tips and insights for overcoming economic challenges and building a successful veterinary practice. We'll be talking about everything from developing a strong business plan to leveraging digital marketing and social media. There are plenty of strategies you can use to take control of your practice and steer it towards success. I always say that it's important to be the captain of your own ship and take charge of your practice's future. So if you're ready to overcome economic challenges and build the practice of your dreams, be sure to tune in to this episode of the Veterinary Marketing Podcast. I can't wait to share my insights with you!

In this episode I wanted to share a game-changing tip with all of you veterinary professionals out there who are looking to improve your conversion rates and attract more clients. In this episode, I discuss the importance of providing direct booking links on your social media and listing profiles. By providing these links, you make it easier for potential clients to book appointments with your practice. This not only improves your conversion rates but also helps to establish trust and credibility with your audience. So, if you're a veterinarian or work in a veterinary hospital, take note and make sure to implement this tip into your marketing strategy. It's a simple yet effective way to attract more clients and grow your practice. Tune in to the Veterinary Marketing Podcast to learn more about this topic and other marketing strategies for veterinary professionals.

As a veterinary practice, it's crucial to have a solid marketing strategy in place to connect with clients and grow your business. In this podcast episode, the hosts discuss some of the best marketing tools for veterinary practices that can help you achieve your goals and measure success. The episode covers a range of topics, from web tracking and practice management software to client engagement and content creation. One of the key takeaways is the importance of setting goals and using analytics to measure success. By using tools like Google Analytics and GA4, you can track your progress and make data-driven decisions about your marketing strategies. Another essential tool for veterinary practices is practice management software that integrates with APIs like Google Analytics and web hooks for tracking conversions and ROI. This allows you to monitor your campaigns in real-time and optimize for target ROAS bidding in Google Ads. The episode also touches on client engagement and retention, highlighting the effectiveness of email and text messaging. By using a comprehensive communication platform like Go High Level, you can send targeted messages, automate your campaigns, and save time. Other tools discussed in the episode include Zapier for automation, Canva for creating social media graphics, and Auto Podd for editing podcasts. These tools can help you streamline your marketing efforts and create high-quality content that resonates with your target audience. Overall, the episode offers valuable insights and recommendations for veterinary practices looking to improve their marketing strategies. By taking advantage of these tools and resources, you can connect with clients, grow your business, and achieve your goals. So, what are you waiting for? Start implementing these tips and tricks today and see the difference they can make for your veterinary practice.

In this episode of the Veterinary Marketing Podcast, host Brandon Breshears discusses using digital marketing to attract, engage, and retain clients for veterinary hospitals. The episode focuses on a hack for automating Google Business Profile posts using AI tools and Zapier. Brandon explains how to set up the process and emphasizes the benefits of quick ranking and organic local keyword ranking. The episode also promotes two websites that sell veterinary equipment and a new resource called the Connect with Clients Assessment, which helps veterinary practices improve their client connections. Listeners are encouraged to check out the AI marketing course on the Veterinary Marketing Podcast website for more information.

Why Your Veterinary Practice Needs to Be on TikTok: Insights from a Pro Are you a veterinary practice owner who thinks social media marketing is not worth your time and effort? Think again! According to Ariel Putter from Spot On Veterinary Hospital and Hotel, TikTok can be a game-changer for promoting your practice and attracting new clients. In a recent episode of the Veterinary Marketing Podcast, Ariel shared her experience of using TikTok to showcase her practice's unique services, beautiful facility, and adorable patients. So, what makes TikTok so special? Ariel believes that TikTok offers a unique opportunity to connect with clients and show them what goes on behind the scenes. With over 60 million views and 10 million likes in just six months, she has seen an increase in clients who have found them through the platform. Once they grab someone's attention on TikTok, they tend to become more dedicated clients. But how can you create engaging content on TikTok? Ariel suggests using trending songs, adding captions, and posting frequently to increase engagement. She also emphasizes the importance of showing personality in videos and making jokes to hook viewers in. And don't forget to engage with viewers in the comments section, which she achieves by creating recurring characters that people love. While some people may argue that TikTok is not local or regional, Ariel notes that TikTok allows for more niche communities to form. It also allows for more personality to shine through and that creators can engage with their audience in a more personal way. TikTok is not curated, and it allows for more creativity and originality than other social media platforms. So, what are you waiting for? Follow Ariel's advice and start using TikTok to promote your veterinary practice today. Who knows, you might just become the next viral sensation!

Hey everyone, it's Brandon Breshears, and in this episode of the Veterinary Marketing Podcast, we're going to talk about something that's really important for your veterinary practice's marketing strategy: upgrading to Google Analytics 4. Now, if you're not already aware, the old version of Google Analytics, Universal Analytics, is being sunsetted in July, which means you need to switch over to GA4 as soon as possible. But don't worry, it's not just about upgrading for the sake of it - GA4 is actually a better product that comes with a lot of benefits for your practice. First of all, GA4 integrates really well with other Google products, which means you can get a more comprehensive view of your marketing efforts across different channels. And, it allows for more detailed event tracking and conversion tracking, so you can really understand how people are engaging with your website and where you can make improvements. But here's the thing: if you don't make the switch to GA4, you're going to miss out on valuable data and benchmarks that you'll need to inform your marketing decisions. Without this information, you won't be able to see what's working and what's not, and you could end up wasting your marketing budget on tactics that aren't effective. The good news is that by making the switch, you'll get better insights, more conversion actions, and better linking across products. It's really a no-brainer if you want to stay ahead of the game in the competitive world of veterinary practice marketing. And hey, before we wrap up, I want to give a shoutout to our sponsors for this episode: UsedVetEquipment.com and NewVetEquipment.com. Be sure to check them out if you're in the market for veterinary equipment - they've got some great deals! So, don't wait any longer - listen and make the switch to GA4 today and start getting the insights you need to take your veterinary practice marketing to the next level.

The Veterinary Marketing Podcast features an interview with Gil Bulin, co-founder of Sploot Vets, a veterinary clinic network that offers primary and urgent care services for pets. The episode discusses the unique approach of Sploot Vets in terms of customer experience and service offerings, and the marketing strategies that have contributed to the success of the business. Gil emphasizes the importance of data in marketing decisions and the need to connect the dots to understand what is working and what is not. The discussion also covers the challenges of hiring in the veterinary industry and the importance of marketing in attracting new veterinarians and support staff.

In Today's Episode, I share 4 of my favorite AI Tools that I think will be able to help your digital marketing Hopefully, this will help you improve your veterinary practice's marketing so that you can grow the practice of your dreams. Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing Be sure to listen and let me know if you have any questions or comments, or need help with anything

Over the past few years, artificial intelligence tools specifically within the marketing space have been creeping up, but over the past couple of months huge strides have been made, and chatGPT has gone viral if you haven't been seeing a slew of AI created images or people raving about how good the AI created text is you probably haven't been on Facebook in the past month. In this episode, we talked about how to use these new and emerging AI tools to improve your veterinary practice's marketing. I'm extremely excited for the future and what all of these tools for business owners, and content creators. I dive into the implications of what a tools can do, the major categories of tools that I think are going to be most impactful, especially across the content creation side of marketing, and then what that actually means in terms of impact. I think this new emergence of ChatGPT signals a new paradigm shift, much like the disruption the internet caused in the past. If you have questions comments or need help with anything please be sure to reach out to [email protected] Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing Be sure to listen and let me know if you have any questions or comments, or need help with anything

In Today's Episode, I share how you can make your digital marketing easier by using one simple quick tip Hopefully, this will help you improve your veterinary practice's marketing so that you can grow the practice of your dreams. Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing Be sure to listen and let me know if you have any questions or comments, or need help with anything

In Today's episode we have a special guest, it's Rhonda Belle from DogDaysConsulting.com and she's sharing her insights on branding and building your veterinary hospitals presence online. I found the interview to be incredibly insightful and gives us some super practical tips for creating a brand that's going to attract the right kind of clients to your Veterinary Hospital. We cover everything from how to develop a brand for your Veterinary practice, to how to handle and approach your team members to creating their own brands in practice, and much more! I really liked having Rhonda on because she is a CVPM and has a ton of in-practice experience. This lends itself to giving tips and tools that are actually going to be used, especially when it comes to creating content, which usually gets put on the back burner. So often, you'll hear the word authenticity turn around when it comes to creating content and building a brand oh, but what does that actually mean? I really liked Rhonda's examples of how to figure out what you want to be about and then how to communicate that. Ronda also has some really great insight into creating additional streams of income, which I think is incredibly powerful, especially because there's a huge need when it comes to Brands reaching consumers All Brands reaching other Veterinary professionalsIf you want to see how Rhonda and her team can help your veterinary practice, be sure to head on over to DogDaysConsulting.com I know you'll be able to take a ton of value away from today's episode, so be sure to listen all the way through and if you need help with anything don't hesitate to reach out.

In Today's Episode, I share one thing you can do to improve your marketing dramatically! If you would like to get Dog and Cat Cards in your waiting room and want to get in contact with Leanna you can reach out to her at [email protected] and check out her website Here! Hopefully, this will help you improve your veterinary practice's marketing so that you can grow the practice of your dreams. Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing Be sure to listen and let me know if you have any questions or comments, or need help with anything

In this episode we talk all about optimization. Optimization is the secret tool that almost no one uses in the bedroom industry when it comes to their marketing. Most practices will set out to create some kind of marketing, whether its content marketing, social marketing or anything else for that matter, they'll execute that and then never think about it again. If you're taking the time to do the act of creating content, ads or something else but not taking time to reflect and make adjustments you're missing out big time! The optimization lets you make dramatic improvements on what you're already doing, and more importantly cut out the stuff that is not working for you and your Veterinary practice. The crazy thing about optimization is that a 2% increase in conversion can lead to a 17% reduction in cost per conversion. Imagine that you're able to decrease the cost it takes to bring in a new client by 17%! You would be dramatically more profitable! In this episode we break down the most crucial things to think about when it comes to optimization that apply to any kinds of marketing. I didn't focus on specific optimization tactics because those are going to be very greatly between what it is that you're doing. Example if you were doing social media marketing optimization for posts his going to look different than if you were doing email marketing. This process really comes down to ensuring that you have proper tracking and analytics set up so that you can make informed decisions on what works and what doesn't. Next you're going to want to test your hypothesis on why something is working to get a better understanding of how your marketing is bringing in clients. If you need help with any of this please don't hesitate to reach out. Let's get in contact! Schedule a 30 Minute meeting Here Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In this in-between episode I give you a quick tip that will dramatically help you improve your content's reach, engagement and conversion. The truth is, I initially thought hat when it came to content creation, the most important element was well, the content. The truth is, you need to fucs just as much on the topic, hook and engagement tactics to get more out of what you're doing. When I started working on ideas and hooks, the numbers went up, and I was able to increase retention. It all starts with the first click and the first engagement, and if you don't have a shot at getting that, there isn't any point to making the content itself.

In today's episode I cover the essential Elements you need to consider when you're creating content for Veterinary Hospital. A lot of the content that I create in the past year has been dramatically different from previous years, because I've been intentionally trying to improve the content, reach and engagement of the things that I do create. In this episode, I'll detail the most important elements that you need to consider before during and after content creation. When it comes to content I believe that now more than ever you need to focus on your Niche Target audiences. I like to call these audiences buckets or content buckets. Within each bucket, you'll have subgroups, and you want to test and try targeting the subgroups for example in your general buckets you'll have things like dog owners, or cat owners and then in the sub buckets, you'll have content related to kittens more large breed dogs or senior pets. The more specific that you get within your Niche typically the more useful it will be to that Niche audience. One of the most important elements that I used to pass over was attracting more attention, and getting as many views and clicks on the content as possible. Now I'll spend a lot more time thinking about the idea of the hook and how to engage and then go through the creation process. Do you want to be more successful with your content start out with your content buckets that you'll be focusing on, clearly identify the sub Niche audiences that you'll Target, think about how to hook these people and engage them in your content and then have relevant offers. You should also be targeting a lot of your content towards conversion so that you can see actual return on investment from your content. Once you're done creating content make sure that you're naming it in a way that you can easily access it and use it. The naming convention process is really helpful both in the creation, especially if you have a team that is also working on your content, as well as repurposing and reusing content you've created in the past.

How frequent is too frequent to send out emails and text to your clients? In today's inbetweenisode we talk about how frequency in your content, emails, text and messaging is key. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything

I've made changes to my podcast, my client work and what you can expect! If you want to work with me go here: https://calendly.com/brandonbreshears/30min

Should your veterinary practice use text message marketing? There are many reasons why I think text message marketing is incredibly important and only gaining steam, but here are a few: First, text messaging for your veterinary practice is a marketing is an owned medium, so you can control how often the texts go out, what the message is and when people get it. Second, text messaging is highly effective when it comes to open rates. You can't beat it. Period. If you need to fill appointments or schedules getting text messages out really helps to get response. Third, it isn't going anywhere. Text messaging is only gaining traction and as a medium it is probably one of the most effective ways you can market. On top of that, you already have a contact list in your PMS. IN this episode I cover some of the best text messaging platforms out there that allow you to create automation flows, allow you to connect on a 1-to-1 basis as well as a 1-to-many basis. The items I talk about are: Twilio.comManychat.com Community.com If you need any help with your marketing or have any questions let me know! Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Do you ever feel like you're addicted to learn more? I know there are times when I can find myself constantly consuming new books, podcasts, training and courses and it usually doesn't result in better marketing. At least for me, the act of learning can become what feels like an achievement rather than implementation. In today's episode, I cover the framework that I use so that I don't get distracted by trying to learn more and more without implementing. Hopefully this will help you improve your veterinary practice's marketing so that you can grow the practice of your dreams. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything

Most better hospitals don't have client generation systems in place. The proof is when things slow down all of a sudden they ask, quotes what should I do to get more appointments? I can't tell you how many conversations I've had lately that have turn off by saying we're down by 20%, or we have a lot of appointments open this week, what should we do? Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything! So today's episode is to give you a clear path on what you need to do so that you can generate new clients without worry. We talk about first identifying who you want to be targeting, then we talked about creating your offer and finally applying traffic so that you can generate more new clients for your Veterinary Hospital. When you think about marketing your Veterinary practice, there's really only two very basic ways to approach your strategy kolin you can either Target People based on their behavior or Target People based on their demographics. All marketing essentially boils down to that. this is why it's so important that we first figure out who we want to be targeting so that we can decide if we need to create an offer that's going to appeal to somebody who's taking an action or somebody do we have to interrupt based on their demographic or psychographic data if you can really nail down who your ideal Prospect is along with an offer that's going to be irresistible to them the last step is simply applying traffic, and it isn't that difficult to generate your perfect clients. Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode.

In today's Inbetweenisode I share a small tip and an easy trick to help you with google analytics. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In this episode, we covered the easiest way in my opinion to get better at marketing for your Veterinary Hospital: using Google analytics. Google Analytics is a great product that's been around for now almost two decades, but very few veterinary hospitals that I know actually use it. The truth is most Veterinary practices, and small businesses for that matter have analytics installed on their site but the crazy reality is that about 70% of people never actually look at what's going on. The easiest way to get better at marketing is to understand: 1) how you're getting traffic2) how the traffic is engaging with your site end 3) how to make improvements so that you increase your conversion, and retention which will turn into better results Most people can't remember what they ate for lunch 2 days ago. Yet, they expect that they're going to be able to remember what works and what doesn't when it comes to marketing, messaging, call to action, or anything else related to digital marketing. we need to fix that approach, make sure that you're tracking where traffic is coming from, and how it's engaging, so that you can set benchmarks and understand if there's problems or slowdowns you can correctly assess and identify the problems. Let's say your appointments dropped suddenly by 20%, how would you understand what is causing this problem? If you don't have accurate data or benchmarks, you'll have to guess and hope you're right. Imagine if you had to run your veterinary hospital but you weren't allowed to examine the pet, run any tests, or do any Diagnostics you just had to instinctively know what the problem was and provide a solution. That's the approach most people take when it comes to marketing. next episode a break down some of the basic data that you can assess based on Google Analytics, I talked about the easiest ways to track your traffic and how to use Google analytics with other products like tag manager and Adwords Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I talk about conversions with google analytics 4! Have openings in your schedule? Let's work together to get it filled! Contact me Here Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's podcast, I share the 6 most crucial fundamental marketing steps to use to grow and transform your veterinary practice digital marketing. These activities are the bare minimum to use in your digital marketing that will drive returns in your marketing. 1) Analytics -We need to have Google ads, google tag manager, goals, and events all set up. Need to understand how your traffic is getting there. Figuring out where each audience is coming from. 2) System for generating customers, clients, and lead flow.- A steady stream of people who want and need your services as well as a way to engage with potential clients. And understanding exactly what you offer and why they are beneficial to clients. 3) Email marketing- Send at least a weekly email to customers 4) Text message marketing- Having text as an option is quicker and if done correctly can be highly beneficial 5) Content marketing strategy - If we have all the other steps already in place the content will drive more traffic to your site, referalls to your practice and overall just perform better. and 6) Testing and optimization - We should always be trying new things and seeing what works in our marketing and continues to work. Testing lets us experiment and expand in new areas and ways with out having to start from scratch. Have openings in your schedule? Let's work together to get it filled! Contact me Here Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share a brand new tool from google that will help you with your video ads in your marketing. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's podcast, I am joined by special guest Dr. Caitlin Dewilde from The Social DVM to talk about creating return with your social media marketing. We also cover how to track ROI, What is working, what should you be doing with video, photo,written content, and more practical tips for your veterinary practice. Caitlin is a veterinarian from St. Louis who was fed up with clients looking up stuff through the internet so The social DVM was born in 2013. To reach and interact with clients directly through social media. She also has a brand new book now available Social Media and Marketing For Veterinary Professionals. She shares with us some of her biggest and most important tips for social: Have a multi modal or media approach. Branch out to other social sites. Think about your best clients at your practice and how do we target our best clients to get new clients just like them to grow our business with the best of the best clients in our practice. And how we target them is we ask them directly what do they want to see on socials We have seen over time the slow of new social platforms. We saw there was a massive boom of new social media apps popping up all the time. Go to the platforms you are creating content for. And much more. Be sure to listen to the whole interview to hear all the tips Check out Dr. Caitlin Dewilde new book now available Here Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share how to improve your copywriting to attract clients for your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's podcast, I talk about the state of social media we currently see it, what's working, what's not working on social media, and some of the most important trends for your veterinary practice. Some of the most significant changes we have seen on social media have been typically in and surrounding content. We see changes in each one of these areas: How content is shared How content is created and How content is distributed but the biggest change we've seen and continue to see is how people engage with content. Most platforms such as Twitter, Facebook, and Instagram have for the most part been pretty consistent with their algorithm for the last 3 years and haven't had any major groundbreaking changes to their algorithm. We also see that across platforms there are different behaviors now. We are moving more towards niche type of content rather than personal relationship content of people you actually know. Creating content that is general and vague is just not going to perform well. Niching down to very specific audiences is going to be more beneficial to your practice. Data hygiene is now also something to really focus on as a post-IOS 14 time. We need to make sure we have good conversion data you can give these platforms to know how you are performing which is your top priority. The second priority is learning to niching down to your specific subgroups within groups. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing Be sure to listen and let me know if you have any questions, or comments, or need help with anything!

In today's Inbetweenisode I share the two types of transactional clients you should be focusing on in your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today's podcast, I am joined by social media marketing expert Cheyanne Flerx from Hey Cheyanne again! We talk about social media marketing with intentionality, how to find the best type of marketing, how to target organic content, how to establish your goals for your practice, And overall how to succeed with your social media marketing. Cheyanne got her start in veterinary medicine as a vet assistant. She was introduced to the world of social media marketing in the veterinary space by being given the task of updating the practice's Facebook page. Now she runs her own brand, Hey Cheyanne where she is a social media marketing educator and coach helping other Veterinary practices. We are now seeing a shift in social media in general but definitely in veterinary marketing. And something that practices need to figure out is. What is the core reason or why you are using social media in your practice? That is the key practices need to find so they can effectively have their marketing work and attract the clients you want to draw in. Also building deep connections through content with the clients you have clearly defined as your target audience will grow your bond much farther than generic content. We also share much more thoughts on current social media trends, platforms, and functionality. If you want to check out more from Cheyanne be sure to check out her website here Sign up for her membership Vet Social Hub and follow her on Instagram @hey_cheyanne Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing Be sure to listen and let me know if you have any questions, or comments, or need help with anything!

In today's Inbetweenisode I share some tips and tricks that I use for my clients to fill up their practices schedule Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Michael Shirley from Family Pet Health joins us again! In today's podcast, We cover how to do community marketing by how to use a podcast to get on radio stations, creating events in your local community area, writing for local newspapers, and much more. Community marketing is a great way to build awareness of your practice while actively growing your clientele right around you and becoming a known name of the community. Michael shares how he creates and produces his content for his community marketing. Create your podcast contact with a script or at least an idea of what topic you'll be covering. As well as creating content for your client avatar and what they want to learn and hear about. Invest in a good microphone, can be small and portable to have great sound quality. Having an easy to use editing software either on your phone or desktop is also very helpful. Michael likes Twisted Wave for phones and Audacity Once the podcast is created and ready to go it can be sent out to local radio stations which can take 30 seconds to 1 minute clips that can be used as news for pet owners. Also, create podcast content that you can share with your client's insight and behind the scenes of your practice. You can create and write a press release of local pet issues and news that are happening and send them to local newspaper companies or even online newspapers. Michael created an event for the Walk My Dog Program and teamed up with 8 local businesses to sponsor them and their event giving out prizes for people at the event. Be sure to be on the lookout for the upcoming Podcast course coming soon! Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I talk about pricing in your practice. Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!