The Veterinary Marketing Podcast

In todays Inbetweenisode i cover the importance of having a marketing plan in place. Be sure to listen and let me know if you have any questions, comments or need help with anything!

So you are now in charge of the digital marketing in your veterinary practice, but you may be asking yourself what next? For the next 4 weeks, I'll be covering what to do when you are in charge of marketing. Also, the next steps to take to become a great digital marketer for your practice. In today's episode, I will be giving an overview of what you can expect to learn and what I will be cover in this 4 part series. The first thing you want to start off with is having someone who is genuinely interested in marketing to run your practice's marketing or else you could possibly not get the results you want. The first 3 things you need to do before you get started Inventory- Take an inventory of your site. Make sure your site is easy to navigate, functional and works effectively. Which automations you have, what are your current limitations , and assess the kinds and amount of content you have. While taking inventory you want to figure out all the basic data of who is coming in, what are you putting out, and where you are already in your veterinary practices marketing. Plan- Planning out your next steps for your content and offers is very important as it keeps on track with your marketing goals you have in place. Plan both your offers and content around your client avatar to make sure you are targeting exactly the kind of clients you want coming into your veterinary practice. Execute- Taking the basic data you collected from inventory and the plans you have based on your goals it is now time to put those plans in motion. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays inbetweenisode, I share what painkillers and vitamins have in common with marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Slow seasons can hit veterinary practices at any time of the year, some may experience a slow down in summer or even during the winter holiday season. In today's episode, I share with you 5 Practical Tips you should use when business starts to slow down in your veterinary practice. The 5 things I would suggest doing are 1) Running Paid Ads The absolute first thing I would suggest doing is to run paid ads for your veterinary practice. Running ads is the best thing to do to bring in new clients to your practice. You want to make sure you are targeting the right kinds of clients and the right kinds of demographics to come into your practice. 2) Building Marketing Systems One thing beneficial about a slow down in your veterinary practice is that you and your staff have more time on your hands. with your extra time you can now build out important marketing systems to help your digital marketing run better all through the year. building these marketing systems while business is a little slower will make your life and job much easier during extremely busy times. 3)Training Staff and Improving Staff Skills Training your staff with the knowledge of what specials and offers you are running and also training them on how to make phone sales will go a very long way in your practice 4) Stockpiling Content Stockpile content that is appealing and interesting to your targeted audience. Provide solutions in your content to client pain points and struggles. 5) Brainstorm New Ideas Think of a ton of ideas even if they are crazy or bad and then refine down to the best 10 ideas Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I share a major new feature I found in Facebook business manager! Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Podcast Episode I talk about how to drive your ad cost down and how to ultimately make your veterinary practices marketing and ads more effective. As we are starting to go into the holiday season here we are starting to see seasonal and competition changes coming up, making keeping your ads cost down even more important. These tips I will be sharing in this episode will help you have a great framework for your paid ads and get better cost per results and cost per action. The 3 Things you can do to help lower your ads costs and make your ads more effective are: 1)Having high-quality pieces of content you can mix in along with other content and offers. Like with every piece of content or offer set aside some time to really think about who your client avatar is and who you want to target with your content or offer. Put ads out with intention, think of who your client is, what do they want or need, and why do they need it. Also, think about having a few to up to 12 pieces of pillar content that you can rotate throughout the year. Typically having higher quality content will make for lower cost engagements. 2)Have a great responsive website. Make sure your website is nice looking, easy to use and understand, and has all of your information easy to see. The less time your clients have to take to find your number, address, or hours the better. 3)Build out micro-segments Retargeting a very small niched audience that is specific to the piece of content or offer will also help drive down your ad cost Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode I share a quick tip on how you can turn your social following into clients for the holidays. Be sure to listen and let me know if you have any questions, comments or need help with anything!

If you have been Facebook Ads manager for some time you probably have seen that ads manager looks different lately. In today's episode, I talk about the newest updates to facebook ads and what exactly is conversion budget optimization? I also talk about a lot of the new automation tools now available and who and what they are built for and how you can use them. so many new changes and tools are coming to Facebook that it's exciting but it can also be a little complicated getting used to the new feature. As I cover the new updates from facebook ads I want to talk about automation and should you be using it, Using CBO ( conversion budget optimization), and whether you should be using the new tools that have become available with the updates from not only facebook ads but also google ads? The biggest new update to facebook ads was the addition of Conversion Budget Optimization. What Conversion Budget Optimization does is it will automatically spend your ad set to optimize for specific conversion events based on the performance of the ads you are running. Conversion budget optimization can only run with a conversion event so be sure if you are using conversion budget optimization that you have conversion pixels installed. Conversion budget optimization campaigns are now becoming the default and have been toggled on automatically. if you would like to run your campaigns without Conversion budget optimization be sure to run at least one ad campaign without CBO to opt-out of Conversion budget optimization becoming your permanent default come February 2020. The new tools and features are here to help your marketing but always be sure you are tracking and measuring your data to make sure your marketing is performing well. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I cover some new features available for your paid ads in facebook.

As we are starting to gear up for the upcoming holiday season we can count on a few things. the weather is getting colder, appointments start slowing down, and ad cost is going up! In today's episode, I talk about how to use micro-targeting in your practice's marketing to help with your ad expense. Micro-targeting makes your marketing more effective and helps you have lower cost. Ad tools on facebook, Instagram and Google ads are amazing in that they have options where you can target micro-groups or small niches of groups so you can make extremely relevant content for these groups. a few things to always keep in mind with ads are: 1) who are you trying to target with your offer? 2) What are they looking for or in need for? 3) what kind of offer do you have that are beneficial to these kinds of groups? Be aware that the more competition the higher ad cost becomes in Facebook and Instagram. In the holiday and election sesons cost for ads are going to rise. To stand out on facebook and instagram you have to be extremely relevant in the types of content you are putting out. You will also want to make your offers more attractive and enticing to drive clients to your practice. For google ads the cost to run ads there is lower, therefore, you have more options. Retargeting clients that didn't take you up on a special offer but were interested Visitation recency- remind clients that its time to come in again as its been 6 or more months Microcontent - A piece of content that is specifically targeted to a very small niche group of people If you would like to learn even more about paid ads join me on October 9th for a special webinar all about paid ads for your veterinary practices digital marketing. To learn more visit www.veterinarymarketingpodcast.com/webinar Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode I share an awesome tip that will help you easily simplify your tracking and measuring on your traffic. I also talk about my upcoming free webinar! To find out more go to veterinarymarketingpodcast.com/webinar

Using Facebook ads in your practices digital marketing you want to have your ads perform as best as they can. In Todays Episode I talk about the 5 different Facebook marketing strategies you can use in your veterinary practice digital marketing. These strategies are a recipe for success and great to use for both Facebook and Instagram paid advertising. A few things to remember: Understand what each end goal of your ads are, have a good mix of the type ads you put out (Content, offers, and engagement), and to focus on content, engagement, retargeting. Also, what is the specific offer you will be offering, what is the action you want to take, and make the call to action very clear. Think about who your audience is because will depend on who you are targeting. Get creative with your offers to get people through the doors of your practice. 5 different strategies to use depending on your end goal: 1)Direct to services with your different audiences 2) Create content and send it out for cold traffic use content to build an audience that is going to want your services. The more specific your marketing is the more interesting it is. 3)Use lead magnets to build up segmented lists Think about something you can offer your audiences that gives them instant information that is valuable to them. 4)Use mini courses or mini-series to create credibility and help drive specific services into your business 5) Retargeting Ads Reaching out to people who already know, like, and trust you so you can sell more services to them. Also, remind them about the specific services and products that they need or want. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I talk about email marketing and what is the best amount of emails to send and if you are sending your email lists too many or not enough.

In Todays Episode I cover how to use ultra segmented targeted list inside your veterinary practice to help grow your business through very pinpointed targeted marketing. I also talk about how using these segmented lists can actually be very helpful to increase conversion and in turn, increase your revenue in your veterinary practice. Keeping track and tracking clients and people coming into your practice and have been presented or offered a specific procedure, service, exam, or product but have not taken you up on your offer can be extremely useful data to input into your retargeting lists. Figure out what you can do to help improve client conversion and compliance. Using special offers that call to clients that have been offered this before in every possible medium whether it be direct mail, email marketing, telemarketing or even text message marketing can increase your conversion rates. Think of this method as the cart abandoned method remind your clients about offers and services they were interested in but didn't act on and show them their offer just for them. Custom and personalized ways to let your clients know about such offers will have better conversion rates such as handwritten letters or even personalized video messages that are sent directly to clients using an app called Bonjoro. Having automated segmented emails is also very effective. Two things to help you with your segmented marketing: 1) If you can create an offer that is laser targeted to your specific client and take it one step further and personalized you can increase client compliancy 2) Having your lists (email, phone, and mailing) segmented so you know exactly who you are communicating with and what you are communicating about, and how to create them a specific offer. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I share with you how you can prepare for the upcoming holiday and election seasons in your paid advertising

If you are doing content creation by yourself in your practices digital marketing you probably aren't sure what exactly you should be promoting or marketing to your clients to get them into your practice. In today's episode, I talk about how to really identify the aspects of your business and which offers you should be focusing on to try and drive new clients to your veterinary practice. When creating content for your veterinary practice you are going to want to create and have content about topics that relevant to what people in the industry are talking about or what clients and customers are concerned or curious about. Create content about hot topics at the moment that gives your clients information about topics that are important to them. Now, what should you be creating content around? what kind of offers should you be promoting? and how do you monetize your content? You ultimately want to create content that lets you attract and engage with clients so you can create ROI through your content. Your content needs to built and centered around a specific offer so you can retarget people that are specifically interested in that topic and offer. Ask yourself how can you develop something different to separate yourself from other veterinary practices in the crowd or even pet stores or online stores and how you can make your offer more effective? think about what makes your practice different from everyone else and what sets you apart. Using your knowledge and share that with your clients. Also, package your offers in a way that is extremely valuable to your customers. Outline what they get why they need it, and how it will improve or provide value to their lives Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode I talk about if Google reps advise is actually beneficial to your Google Ads marketing. And I also share some of my personal experiences with google reps.

Special guest Brynn Zittle From Brynn Zittle Cinema joins us on today's podcast to share her thoughts on the importance of storytelling in your practices video marketing, video production, professional production, and pillar content. We also cover thinking of new ways to improve your video marketing and the different storytelling methods she uses in her videos. Brynn Zittle has been working in and apart of the veterinary industry for now 7 years, she wanted to find a way to combine two of her biggest passions her love for animals and her love for video and film production and through that BZ cinemas was created. Content is one of the most difficult spots for veterinary practices when it comes to digital marketing. Practice managers are busy and to have to create a piece of content that will not only capture the attention of your audience but also make your practice stand out to potential clients can be quite the feat. Brynn suggests having at a minimum one piece of pillar video content that you can use again and again across social platforms. These types of videos should be something that really captures and highlights the hospital as a whole as a way to show both potential and current clients who you are. Creatively share a story with your clients that will create a connection with them on an emotional level and give them a feel of how you treat your patients and clients while sharing what you stand for and what services you offer. Treat your high production videos as an asset to the marketing of your practice as these videos make a great first impression of you and your practice. If you are interested in working with Brynn or would like to get in touch with Brynn Zittle You can check out her social channels Instagram @brynnzittlecinema Facebook https://www.facebook.com/BrynnZittleCinema/ and Check out her website www.thuisstudios.com/bzcinema Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I share a tip on how taking notes on your ads and content can drastically improve your digital marketing.

Before you get started running ads for your veterinary practices digital marketing their are 3 things you should know. In today's episode, I cover the 3 campaign elements you need to have set up, squared away, and understood before you begin running ads You have a much higher chance for success for paid promotions anywhere for digital marketing. Having the correct settings and having your prework setup is extremely important for your practice's marketing. The 3 campaign elements to have set up are : Turn off automatic placements- Automatic placements while they sound like a good thing they aren't. Facebook Instagram and google all have an automatic placement option for paid ads. Using automatic placements can actually hinder your ads and make them not perform aa well as they should. Placements to avoid are the right side desktop,mid-roll video ads, and instant experiences. I suggest creating ads for specific placements and creating a few different variations. Conversion objectives- Across every single ad platform, you need to know what the end goal of your ads are. Having conversion objectives set up will help give facebook enough data so they can understand who the ideal profile is of the potential clients. Test different conversions and track them properly with pixels. Conversions I like to use are clicks, landing page views, complete registration, and purchase conversions. and lastly Understanding your call to action-Choose one call to action and make it very clear what you are asking viewers and potential clients to do. Pick one main objective of your ad you want to achieve, focus on that one specific objective, have the call to action correspond to it, and make it very clear. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode I talk about one of google ad words metric that is going away in the newest update.

In today's episode, we are taking a look at the current state of digital marketing, what could possibly happen in the future to digital marketing, what that means for your veterinary practices digital marketing and how to set yourself up to be prepared for possible future changes in digital marketing. Digital marketing is becoming increasingly more popular and now a more competitive market with the entry of huge companies getting in on mediums like Facebook and Instagram. Digital media has surpassed traditional forms of media (Radio, TV, Print, ETC...) Here are some things you should be doing and also may want to consider doing in your veterinary practices digital marketing. For starters, you should be minimum on both facebook and Instagram and be running ads. As well as have your prework setup for your ads, make sure funnels are set up and you have content that is being produced and posted regularly. Having offers to rotate throughout the year is a great way to have your digital marketing making money for you! Another way to help set you up for success is to diversify your traffic sources to help your digital marketing perform better, consider running ads for your content and not just offers as this will boost engagement and help drive in clients to your practice. Build an email marketing list and send emails regularly. Drive customers that are actively looking for a vet to your practice using google ad words. A huge benefit of google ad words is that its real estate isn't limited so you can be seen more frequently by more people And lastly, own as much of your media as you can. That includes email marketing, text message marketing, physical address mail marketing, push notifications, and more Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's Inbetweenisode I cover using Googles 3 key products in your veterinary practices digital marketing.

In Today's episode, I share a few tricks to use to get your veterinary practices digital marketing more attention and help your digital marketing stand out to your audiences. I will also be sharing with you how you can get your content and offers more attention because let's be honest, your offers and content can only work so much if they aren't getting enough attention. A few things to try to increase the attention your digital marketing is getting is to: Copy, Improve, Implement. Take past content or even past offers and copy the structure of it but improve the offer or content idea and then implement it in your marketing Be Unexpected Rule #1 don't be boring! Boring content does not get attention. Being unexpected in a fun way will attract more attention to your content Brainstorm Come up with at least 10 new ideas for content even if they are crazy because there might be a few that are just crazy enough that will work. Make Your Marketing be about the clients Try to focus your marketing on the clients and your audience, what's in for them to come to your practice and why do they need this special offer in their lives? Getting Straight to the point with your content Too many times people get wrapped up in blog post of videos being a certain length to help with algorithms that they often add unnecessary fluff to their content. The best way to have your content do better is to get straight to the point and not adding extra filler to your content Get an emotional response to your content Getting an emotional response can be anything from happy, funny, sad, anxiety or even angry. Evoke emotions by targeting issues that need to be addressed or even common client pain points Be Authentic Being yourself and talking about things you are passionate about is the best for content for people to relate to you and actually be interested in your content. and Curiosity Everyone is curious and everyone wants to be in the know, use that to your advantage. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In todays inbetweenisode I talk about Googles latest update to Google ad words and what that means for your digital marketing.

Have you ever been overwhelmed with your veterinary practice's digital marketing? In Todays Episode I talk about how much should you know about digital marketing? It all comes down to what is your job? If you are the practice manager but you have a marketing team for your practice then you only need to know so much but if you are the marketing director or the person in charge of the marketing you should have a firm understanding of marketing. For people in the practice who are not running the marketing but manage the marketers, they should have an understanding of marketing basics and general principles of how funnels work, how to take customers through each phase of the funnel (awareness, evaluation, and conversion) and how to turn strangers into returning clients at your veterinary practice. For the marketing professional or marketing team, they should be very well versed on the ins and outs of digital marketing and how things run and should be running and how to effectively have the veterinary practices marketing work. as well as be very aware and have a very solid understanding of all aspects of digital marketing. Understanding where the traffic is coming from, what the practice goals are, proficient, and communicate with the marketing managers or practice managers what is the best way to execute to reach goals. A tip to have your marketing run a little smoother no matter how is in charge is I would suggest setting up campaigns and KPIs in your veterinary practice digital marketing that are easy to track as well as setting up a dashboard of the 10 most important KPIs to your marketing to easy check if they are working. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's inbetweenisode, I share how to make your veterinary practices marketing successful

Email is extremely useful for any business but especially still in 2019. Email is a medium you own! Unlike Facebook and other social channels where you are essentially renting your space for your ads and promotions. In today's episode, I cover using email marketing to grow your veterinary practice. I also share how to attract more people into your email marketing lists, how to get the most out of your email marketing, types of emails you should be sending, how often you should be sending them, and most importantly how to use your email marketing list to grow your veterinary practice. There are 4 types of emails you should be sending out to your email marketing list Transactional- Selling something to your clients or reminding them of upcoming or past due services, procedures, medications refills due, and special services awareness months. Relational- Furthers your relationship with clients or helps them take the next step to commitment. Asking them to subscribe to your podcast, following you on your social channels, or subscribing to your youtube channel. Promotional-Sends and lets clients become aware of specific pieces of content that will be valuable to them. and Informational-Lets you educate your clients on specific topics, Awareness months, tips of how to care for animals during holidays and upcoming events. Each of these types of emails should minimally be sent out at least once a month and having one email going out at least once a week to really maximize your email marketing. Another way to maximize your email list is to segment your audience and send them relevant offers and content to them. For example, dog offers to dog owners and cat offers to cat owners. Additionally, each email should have one clear purpose and one clear call to action. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I am talking about audience sizes for your campaigns

It's crazy to think that the Veterinary Marketing Podcast is now 5 years old! I want to say thank you to every single listener out there, honestly, thank you so much. So to celebrate on today's episode I am sharing 5 things you need to do to dramatically improve your marketing. 1) Set up Your Systems: Marketing automation, Content creation, and communication systems. which includes Email marketing where you should have at least 1 email per month going out to your email list, Text message marketing is another need for your practice and content automation 2)Create and Repurposing more content: You need to be creating more content to continuously be able to post content across all the platforms. I believe video is the best piece of content to create because it can be repurposed so many ways. 3) Being extremely clear on your client avatar: being clear and knowing exactly who your ideal clients are will in turn make your marketing easier. By knowing who your clients are you can create specific content and ads that speak directly to your audience All of your marketing is based on drawing attention to your products and services to a specific type or group of clients that are perfect your business or practice. 4) You have to have a before and after grid: You need a before and after grid to know exactly what your benefits are that you offer to your clients and customers. How can your business or practice help potential clients? what are the benefits of coming to your practice? 5) Setting up your reportings and metrics: You need to have your tracking and analytics set up an know what you will be measuring and how they will be measured. And as a bonus 6) Make sure you have multichannel marketing Have your marketing in more than just one place or platform. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays inbetweenisode i cover the main differences between brands and brand equity

Today on the podcast we have another very special guest that is going to share with us some wonderful tips, tricks and ways to help veterinary digital marketers really get the most out of their marketing. As well as some of the current trends that are happing in digital marketing, what she thinks is important for marketing, and how to approach digital marketing effectively In today's episode, I talk with Digital Vet Marketing's Sandra Byron about some of the biggest mistakes she sees practices making (and how you can avoid them), where marketing is going in the future, and how and where to start with your practice's digital marketing. Sandra Byron shares her thoughts on What she thinks should marketers focus on first? After a strategy has been developed you should make sure that you have a working website that not only works but is also mobile responsive and also is easy to use. Using search ads is where people who need a vet will be most likely to find you as they are in need of your services. How much should a practice manager know about digital marketing? Practice managers are already so busy with running their veterinary practice they shouldn't get wrapped up in becoming an expert and knowing all the ins and outs of marketing but they should have a general understanding of what their practice needs in terms of digital marketing and have a basis of understanding of just how important digital marketing is for their business. and What should practice managers be doing it there practice that they arent? Understanding really what your practice needs from the business side and what your practice is looking to gain. Be sure to listen and let me know if you have any questions, comments or need help with anything!

On today's Inbetweenisode I talk about how to set expectation based on results and traffic. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Would you love to be able to turn first-time clients into lifetime clients? Loyalty in your veterinary practice is one of the most important things you should focus on in your practice. In today's episode, I am talking with Brian MaCrae from Rethink Veterinary Solutions about the importance of loyalty in our veterinary practice and how you can use a membership program to protect and stop your veterinary practice from losing money from discounting. Memberships show there is an increased level of mental and emotional commitment to a business from customers. When implementing a loyalty program into your veterinary practice there are a few key components that will make your loyalty program work. - Your program model needs to be simple to understand. Clients should be able to make a buying decision within 30-60 seconds of information. Highlight benefits to your customer of how this will make their visits more enjoyable and valuable. -Implement Virtual Currency System. Instead of discounting offer clients rewards that are redeemable only at your practice. People want and like when they feel as though they are getting a great deal of value on something. Rewarding clients will entice them to keep coming back. -Easy low price point. Adding a loyalty or membership program helps add value to your practice by helping with your profitability. Memberships are monthly revenue and recession prevention tools. They also help tremendously with client retention, members of clubs and stores are more likely to visit their membership locations as they are rewarded for coming into their businesses. Rewards help to set your veterinary practice up to win If you would like to check out Rethink Veterinary Solutions you can visit their website here and book a live demo and also check out their webinar that explains exactly how their program works Be sure to listen and let me know if you have any questions, comments or need help with anything!

On Today's inbetweenisode i share a quick tactic you can use to make your stories on Instagram more effective with one quick trick!

Do you struggle with content creation or your content marketing? Figuring out when and what to post can be difficult and time consuming but it doesn't have to be. In Todays Episode I talk about how you can maximize your content creation, create effective content, and how to repost your content for your digital marketing using a few tips and tricks. Content is very important to your marketing as it is the oxygen to your marketing as it can keep your marketing running for you. Content is also your communication line to your audience. Content also helps potential clients get to know your practice beforehand helping them trust you. Build your audience list with the people who engage with your content, invest in your content and it will give you an audience back. When creating effective content you want to first find what is your favorite method of content and produce that whether its writing blog post, posting pictures of your Instagram, posting on your stories, or creating youtube videos. Another way to be effective with your content is to post consistently. You need to post consistently and with a schedule so your audience can know when and what to expect from you. Consistency is key, create content in quick forms (Instagram Post, Stories, Facebook and Instagram lives) to consistently have something going out. Another way to have your content going out constantly is to repost and repurpose your content from one social channel to the others. You can repost content from any of your channels you are using to the rest of them you don't always have to create exclusive content for each social platform. The social platforms I suggest using are youtube, Linkedin, Facebook, and Instagram as the minimum. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays inbetweenisode I talk about whether you should be focusing on the quality of your content or the quantity you put out.

Getting new clients into your practice and converting into loyal clients is your ultimate goal in growing your veterinary practice. If you want to drive clients into your practice for specific treatments, limited time specials, or even products offers are what are going to drive them in. In today's episode, I give you some tips on how to generate new clients into your veterinary practice by using offers. I'll cover how to make your offer compelling to have higher conversion rates, why offers are important, and how to help improve your offers. Offers are promises you are making to your clients to provide value into their lives. In your offer, you should be showing your clients their before state and how your offer is going to help go to their after state. Tap into the emotions of why your potential clients need this offer in their lives to make things easier or better for them. Terms on offers should be both simple and easy to understand and be simply conveyed. Making terms too difficult and too hard to work around will drive clients away. Call to Actions should also be simple and easy for clients to accept the offer, no jumping through hoops. Choose an easy method to claim your offer. Make the call to action clear and visible in multiple places. Give your clients the who, what, when, where, why, and how of the offer. An important thing to add to your offers landing pages are reviews from your actual clients right in front of their eyes. Reviews help bring logic into an emotional decision by helping justify our decisions. Show potential clients that you are trusted by many and good at what you do. Be sure to listen and let me know if you have any questions, comments or need help with anything!

On Todays inbetweenisode, I share the importance of actually using and engaging on social platforms.

In Todays Podcast episode I share with you what are the 3 most common problems I see veterinary digital marketers face and how to overcome them. I'll cover how to measure ROI, how to measure the effectiveness of your marketing, and how to overcome difficulties with content creation. Many veterinary practice marketers will tell me these 3 things very commonly and ask what and how they can fix in their marketing. The Most common things veterinary digital marketers will tell me is: 1. ________ isn't working. This is a fill in the blanks kind of statement. many times I have been told "this isn't working" "Instagram doesn't work" or even " this strategy doesn't work" when in reality these methods do work they just need some fine tuning to work properly for each practice. Really think and take a look at you offer or ad, is it clear what you are offering, what is the objective of your marketing, and what is the main goal? 2. I have no time to create content. This another one I hear a lot! Providing content is not only beneficial for your practice but also for clients and customers. content builds communication with your clients where they get the opportunity to get to know, like, and trust you. An amazing idea to use for content is to turn your frequently asked questions or commonly asked about topics into pieces of content that you can use and refer too to help educate your clients. 3. How can I tell what is actually working? Now, this is a valuable question to ask because you don't want to be wasting both time and money on marketing that isn't working. The best way to be able to tell if your marketing is working is to track, measure and monitor your conversions. Again also ask what is the purpose of your marketing, does your ad stand out and draw attention, and is your call to action clear? Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Today's Inbetweenisodes i cover a cool tool to use to repost content called snipp.ly

Do you ever wish there were more hours in the day or days in the week? I get it! you're a busy professional in your veterinary practice that is crunched for time. In this week's podcast, I share some tips, tricks, and tools that can help you streamline your practices digital marketing. I cover what and how you should be automating, what and how you should be scheduling, tools to use to make your life easier, and what you should never automate. Automation is a huge time saver that will ultimately, in the long run, save you tons of time and money! when using automation you should automate tasks that take up too much of your time frequently or even tasks you dread to do. Emails - In your CRM automate marketing sequences such as email campaigns for special offers, events, and monthly awareness. Chat Bots - Setup automated responses chatbots in facebook messenger to engage and help existing and new clients. Frequently Asked Questions - Create content that focuses and centers around commonly asked questions for new clients and even existing clients to help ease any confusion with anything they may be concerned about. Onboarding and Follow Up Sequences - with whatever medium you chose to use you send out important parts of information to your clients. Scheduling is your next step to streamlining your marketing you should be scheduling both content production and when to put out content. Tools to use to schedule out your content that I recommend to use are Hootsuite, MeetEdgar, and AgoraPulse.Creating a content silo that is filled with all your content that you have to put out across platforms will be able to save you so much time. Now while there are a ton of great thing you can automate and schedule there are just 2 things you should never automate! Comment and reviews and Customer service help, you should be monitoring and responding to all of these things personally to ensure your practice's marketing maintains the human touch. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Today's Inbetweenisodes I share how you can access using the swipe up feature in Instagram Stories even when you don't have over 10,000 followers!

Last week I started the 2 part Instagram marketing for your veterinary practice series and we went over using Instagram as a platform to have your ads on, the type of posts, your Instagram profile, creating engagement, and the types of content to be posting on your Instagram. Today we will be covering everything Instagram ads, where the 8 placements are, the best uses and application of each one, and I'll share some strategies for your ads The 8 Placements of ads on Instagram are Single Image Ads- one single picture that should stand out and call attention to your offer. Video Ads-videos that run up to 120 seconds shows your audience what they will be getting with your offer or even show before and after footage of clients using products or specific services Carousel ads- Multiple pictures allow you to showcase more of the benefits of your offers or even highlights of your practice Lead ads- 2 Forms of lead ads are high intent and high volume Story image ads- a static image be sure to include the swipe up call to action Story video ads- up to 1 minute of content that will be broken up into 10-second clips also be sure to have the swipe up call to action Slide show ads- compiles all the photos you want and turns it into a video ad and Collection ads- Upload through business manager a catalog of products or even services. Now that we know where your ads can be placed our next steps are to figure out who is your ad for, what does the before and after looks like for your ideal client your selling to, make your offer, and let your audience know how they can get the offer. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I share that there is a list of banned hashtags on Instagram! If you would like to see exactly which hashtags are banned you can find them here to avoid using them on your future posts. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Instagram is fast becoming one of the most popular social media platform with over 6 million story post every day it is pretty safe to say that it is one of the most used platform currently. In today's episode, we are going to be talking about Instagram marketing for your veterinary practice. In part 1 of our 2 part series we will be covering: Types of posts- Instagram feed (regular single picture post), Carousel post (multiple pictures post), Stories (most popular form of post), Igtv, and videos Profile- Your Instagram profile needs to be set up in a brand consistent way and your Instagram profile should include the following items:: a description of your practice, location, phone number, email, and direction buttons. As well you should have a business profile as opposed to a personal account and should be linked up to your facebook page. Engagement- Posting regularly on your stories, hashtagging the appropriate hashtags, tagging your city and location, engaging with other accounts by liking and commenting will all help your engagement. and Content Types - Types of content that is great to have on your Instagram on any of the types of post include: Behind the scenes posts (give your followers a glimpse into your practice's day to day and show them things they wouldn't normally get to see), user-generated content (team member story take over), product demo/ product showcase, educational post or client education post, culture-focused post, fun, and light-hearted post, customer stories or testimonials, get to know the team post, and team member takeover post. A tip to keep in mind if you have video content shorter than 10 minutes you can post those videos on your Igtv! Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I give you 2 super useful tips for your Google ad words ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!

We have come to the end of our 30-day marketing challenge! In part 4 of our 30-day marketing challenge, we cover the last step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid, have built awareness using your content and have set up and run your ads. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice's marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice's marketing. We will also be focusing on who our ideal clients are, how to target them, how to find them on the internet and how to drive them to your practice. Step 4 of 4 I cover Evaluation of ads -Knowing exactly what your end goal will help you have a better understanding of what is working and what is not working and doing at least a weekly deep dive you will be able to catch things before they cost you to lose money. Optimizing your ads- Checking which audience is performing the best, pausing ads that are not working, testing and scaling the test and cutting out what isn't working will optimize your ads to run as efficiently as they can. Redeploying the assets - Figuring out what your audience really wants and are engaging them in a way that makes sense and taking the winners to redeploy the winners. and Cutting out ads and content that isn't working or performing and only keeping what is working Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I cover adding transcriptions to your videos and content and some transcribing software options. Be sure to listen and let me know if you have any questions, comments or need help with anything!

It's week 3 of our 30-day marketing challenge! And we are now ready to get to work on ads. In part 3 of our 30-day marketing challenge, we cover the next step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid and have built awareness using your content. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice's marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice's marketing. We will also be focusing on who our ideal clients are, how to target them, how to find them on the internet and how to drive them to your practice. Step 3 of 4 is Ads. Some things to keep in mind when getting your ads up and running. What clients are you trying to attract? Where are your clients spending time? (Twitter, Facebook, Instagram, Snapchat,etc.) How can we attract people to have an intent to come into your veterinary practice? What is the easiest way to get your offer in front of these clients? What are your biggest things that you are going to be promoting? Once you have figured these out it time to make your ad campaign be sure to create a landing page for your offer with a clear way for clients to understand what exactly the offer is, what they will be getting, what is the value or the benefits of this offer and how you want them to take action. Be sure to listen and let me know if you have any questions, comments or need help with anything!