VMP 247: De Novo Marketing Lessons Learn Growing From Zero To Five Practices In 18 Months

The Veterinary Marketing Podcast features an interview with Gil Bulin, co-founder of Sploot Vets, a veterinary clinic network that offers primary and urgent care services for pets. The episode discusses the unique approach of Sploot Vets in terms of customer experience and service offerings, and the marketing strategies that have contributed to the success of the business. Gil emphasizes the importance of data in marketing decisions and the need to connect the dots to understand what is working and what is not. The discussion also covers the challenges of hiring in the veterinary industry and the importance of marketing in attracting new veterinarians and support staff.