The Thoughtful Entrepreneur

The Future of PR: Embracing Digital Innovations for GrowthIn the latest episode of our podcast, we had the pleasure of hosting Justin Goldstein, the founder of PR73, an integrated communications firm specializing in public relations and marketing. Justin shared his wealth of knowledge on how businesses can effectively leverage PR to enhance their visibility, credibility, and ultimately, their sales. This blog post will break down the key insights from the episode, providing actionable advice and thorough explanations to help you maximize the impact of your PR efforts.Justin Goldstein founded PR73, an integrated communications firm named after 73rd Street in Manhattan, where he started the company. PR73 focuses on creating synergies between public relations and marketing, offering a range of services from media relations to digital marketing. Justin's approach emphasizes the importance of integrating PR with business development goals to drive growth. One of the common misconceptions about PR is that it is solely about gaining visibility. While visibility is a crucial aspect, Justin argues that effective PR should be integrated with business development goals. Many businesses fail to understand how to leverage PR for their growth, leading to missed opportunities.In summary, this episode provides valuable insights into the role of public relations in business growth. Justin Goldstein's expertise highlights the importance of integrating PR with marketing strategies, leveraging media coverage effectively, and maintaining exceptional customer service. As the media landscape continues to evolve, businesses must adapt their approaches to PR and recognize the potential of both traditional and new media channels. By doing so, they can enhance their visibility, credibility, and ultimately drive sales growth. For more information about Justin Goldstein and PR 73, visit their website at pr73.com where you can explore the range of services offered and learn more about how PR can benefit your business.About Justin Goldstein:Justin is an award-winning public relations and marketing expert, and the Founder and Lead Strategist of PR73, an integrated communications agency that helps brands build trust and unlock growth opportunities. He has reshaped industry practices through his work with leading organizations like Uber, AARP, Clinton Global Initiative, General Motors, and many more. Justin’s mission? To empower brands to develop trust at every touchpoint. Justin’s journey is a testament to the power of resilience and resourcefulness. Born with a cyst on his kidney, he learned early on to recognize his limits and adapt strategically—a lesson he now applies to business. Just as he used a kidney protector belt as a child, Justin advocates for understanding your bandwidth and being resourceful to avoid overextending yourself and your clients.About PR73: PR73 is an NYC-based, integrated communications firm that specializes in developing insight, strategy, and content to build and strengthen trust across both internal and external audiences.Originally founded as Press Record Communications, PR73 expands upon its predecessor's vision by combining PR and marketing to deliver more holistic, innovative services that go beyond traditional communications. With an award-winning team of seasoned creative professionals and business-minded experts, PR73 has a proven track record of crafting consistent brand messaging across all platforms, driving visibility, and fostering growth for its clients.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out PR73 website athttps://www.pr73.com/Check out PR73 on LinkedIn athttps://www.linkedin.com/company/pr73Check out Justin Goldstein on LinkedIn athttps://www.linkedin.com/in/goldsteinjustinDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

The Impact of Remote Staffing on Business Growth and InnovationIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages with Pranav Dalal, founder and CEO of Office Beacon, to explore the nuances of remote staffing and outsourcing. The discussion highlights Office Beacon's distinctive approach and the broader industry trends, offering businesses valuable insights into remote staffing solutions. This blog post distills the episode's key points, providing actionable advice and detailed explanations for companies considering these solutions.Office Beacon, founded in 2001 as a graphic design outsourcing company in India, has grown into a comprehensive managed services provider. It offers over 150 services to a diverse clientele, including SMBs and Fortune 100 companies, across domains like call center operations, accounting, graphic design, and logistics support. Unlike freelance platforms such as Upwork, Office Beacon employs staff full-time or on a dedicated basis, ensuring HR compliance across countries like India, the Philippines, Mexico, and South Africa. This model provides advantages such as adherence to local labor laws, robust data security, and formal contracts that clarify work ownership.Pranav Dalal notes a rising demand for remote staffing, driven by businesses seeking global talent. Key trends include India's reputation for software development, the Philippines' call center expertise, and South Africa's emerging skilled workforce. Office Beacon is expanding in South Africa, focusing on roles like customer support and marketing to leverage local talent and address unemployment. The company identifies ideal clients as those willing to invest in growth, creating a positive feedback loop that benefits both parties. With a streamlined onboarding process and competitive pricing, Office Beacon offers an efficient path for businesses to access global talent and thrive in a competitive landscape.About Pranav Dalal:Pranav Dalal is the CEO and Founder of Office Beacon, a virtual and remote global staffing agency. His entrepreneurial journey began in mid-2001 when he traveled from Los Angeles to India, rented an office, hired five employees, and started Office Beacon—all within one week. In 2012, Pranav expanded Office Beacon's global footprint by taking over service facilities and employees from a subsidiary of VistaPrint in the Philippines. Now, with over 5,500 full-time employees globally, Office Beacon operates in India, the Philippines, South Africa, and Mexico. Pranav is particularly proud of growing the organization without partners, venture capital, or private equity while remaining the sole owner of the company.About Office Beacon: Office Beacon is dedicated to empowering businesses by providing reliable, flexible, and cost-effective staffing solutions that help organizations scale and thrive. Recognizing the unique challenges of business growth—from sourcing skilled talent to managing costs and ensuring operational efficiency—Office Beacon offers Remote Staffing as an innovative solution to eliminate traditional hiring obstacles and seamlessly expand teams.With over two decades of experience, Office Beacon has become a trusted partner for thousands of businesses, delivering the right talent at the right time. The company’s global workforce of over 5,500 professionals serves clients across 18 industries, offering more than 150 specialized services. Headquartered in Los Angeles, with service centers in India, the Philippines, Mexico, and South Africa, Office Beacon taps into a diverse global talent pool to provide tailored solutions that meet the unique needs of each client—no matter their location.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Office Beacon website athttps://www.officebeacon.com/Check out Office Beacon on LinkedIn athttps://www.linkedin.com/company/officebeaconCheck out Pranav Dalal on LinkedIn athttps://www.linkedin.com/in/pranavdalal/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Navigating the Future of Technology ConsultingIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages in a compelling conversation with Nik Froehlich, the President and CEO of Saritasa, a technology consulting firm. The discussion centers around the evolving landscape of technology, particularly focusing on custom software development, the integration of artificial intelligence (AI), and the applications of virtual reality (VR) across various industries. This blog post delves into the key themes and insights from the episode, providing actionable advice and thorough explanations for businesses looking to leverage technology to enhance their operations and competitiveness.Nik Froehlich begins by providing an overview of Saritasa, describing it as a technology consulting company that specializes in custom software development. Saritasa's work spans a wide range of clients, from startups aiming to innovate and improve the world to established businesses seeking to enhance their competitiveness and efficiency through tailored software solutions. Reflecting on the technological landscape since the company's founding in 2005, Nik notes the significant changes that have occurred, particularly with the advent of mobile technology and the rise of app development. The introduction of the iPhone democratized software development, enabling anyone to create applications and leading to an explosion of mobile apps and services.The conversation then shifts to the applications of VR in various sectors. Nik shares several compelling case studies that illustrate how VR is being utilized to enhance training and customer experiences. As the discussion progresses, Nik addresses the growing importance of AI in business operations. He notes that while many companies are eager to adopt AI technologies, it is crucial to understand that AI is a tool that should be integrated thoughtfully into existing processes. Towards the end of the episode, Nik offers valuable insights for clients looking to hire developers, emphasizing the importance of clear communication and understanding the development process. This episode serves as a valuable resource for business leaders looking to understand the significance of technology in their operations and encourages proactive engagement with technology, fostering a mindset of innovation and growth in the competitive business landscape.About Nik Froehlich:Nik Froehlich is the Founder and CEO of Saritasa, a technology consulting company focused on delivering innovative software solutions that drive business growth. With a deep passion for empowering organizations through technology, Nik is committed to helping businesses unlock new opportunities and enhance their operational efficiency through custom-built digital products.Before founding Saritasa, Nik spent 20 years successfully running and expanding a construction-related service company, where he leveraged emerging technologies to solve complex business challenges and streamline processes. Drawing from his extensive experience in both business and technology, he transitioned from his previous venture to create Saritasa, a company designed to help other businesses harness the power of technology to propel their success.Nik thrives in his role as a leader and enjoys working alongside the talented team at Saritasa, where collaboration and innovation are at the core of their work. Outside of his professional life, Nik is supported by his life-long partner and their four children, who inspire him daily with their intelligence, work ethic, and self-motivation.About Saritasa:At Saritasa, the mission is simple: empower businesses through innovative technology. The company specializes in designing and developing custom, commercial-grade software systems that streamline complex operations, enhance user experiences, and provide scalable, long-term value.With nearly two decades of industry experience, Saritasa has the expertise and capability to consistently exceed client expectations. The company believes that custom software should be tailored to meet the specific needs of users, aiming to create solutions that are smarter, faster, simpler—and ultimately better. At Saritasa, they are builders of better, crafting technology that drives success and transforms businesses.Saritasa offers full-spectrum innovation across strategy, design, and development, with services that include:Custom Software DevelopmentMobile App DevelopmentWeb DevelopmentLegacy ModernizationUI/UX DesignVirtual Reality DevelopmentAugmented Reality DevelopmentDevOpsBy combining technical expertise with a commitment to excellence, Saritasa delivers powerful, transformative solutions that help businesses thrive in an increasingly digital world.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Saritasa website athttps://www.saritasa.com/Check out Saritasa on Linke

Sales Strategies for the Digital Age: Adapting to New Consumer HabitsIn the latest episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Geoffrey Reid, CEO of marcusevans Group, consultant, professor, bestselling author, and speaker. Geoffrey's book, "The Revenue Catalyst: Mastering the Art of Sales," serves as the foundation for their discussion, which explores the complexities of sales education, evolving sales practices, and the importance of structured sales processes. This episode offers actionable advice and thorough explanations to help listeners master the art of sales.Josh begins by highlighting the significance of relationship-building in sales, sharing his experience with over 2,000 leaders to identify the best business sources. He promotes a free video resource on his website that outlines steps to achieve 100% inbound sales without spam, ads, or aggressive tactics. The conversation with Geoffrey sets the stage for a deep dive into sales strategies, emphasizing the need for strong methodologies and structured processes to optimize revenue.Geoffrey shares his journey from a sales executive with no prior experience to a successful CEO and author. He discusses the gap in sales education within traditional business curricula, which often focus on finance, accounting, human resources, and marketing. The episode delves into the current sales landscape, addressing misconceptions and emphasizing the importance of consultative, relationship-focused approaches. Geoffrey's insights, combined with Josh's perspective, provide listeners with valuable strategies to enhance their sales performance and build sustainable client relationships.About Geoffrey Reid:Geoffrey Reid began his career over thirty years ago as a public policy analyst in the Canadian Public Service after completing an undergraduate degree from Bishop’s University. In recent years, he has been serving as a CEO for a private multinational company with fifty locations around the world and is a global leader in business events and sales.In between, Geoffrey added a master’s degree, pursued doctoral studies, and worked as a self-employed mediator, trainer, and consultant for both public and private sector clients. In the five years that preceded his career shift to sales, Geoffrey also worked as an adjunct professor with the School of Graduate Studies at Concordia University in Montreal, Canada, teaching negotiation, mediation, and conflict resolution at the master’s level.Geoffrey began his sales career in Montreal in the year 2000 in a junior sales position, with the primary objective of learning sales—something he knew nothing about at the time. At the end of his first full year in sales, Geoffrey had generated more new personal sales revenue than any other employee in North America. Shortly thereafter, he entered management, and rose through the ranks to take local then national responsibility for all offices in Canada.In 2014, he was given international responsibilities and moved to global headquarters in London UK to accept a chief executive officer position, taking approximately one hundred flights per year to support offices in Asia, Europe and North America.His most satisfying contribution is having hired and/or developed, directly or indirectly, the majority of the current top sales performers, managers, and directors. Much of this satisfaction comes from Geoffrey having had the opportunity to share skill sets that have allowed his employees to generate top-end incomes for their own benefit and that of their families.Since the pandemic, Geoffrey has returned home to Montreal to play similar roles. He is now traveling less and using Zoom more. This has allowed him more time to share more broadly what he has learned in his quarter-century sales career to help make up for the lack of sales education that exists in most business schools and elsewhere.About marcusevans Group:Founded in 1983 marcusevans is one of the world's leading business intelligence companies employing more than 3000 staff across a global network of 49 offices. Focused on providing our clients with the information and connections they need to accelerate performance in their business, we can count the majority of the world’s top 1000 companies as customers. Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Furthermore, we support our clients in developing their most important asset; their people. Our Professional Training division offers a diverse and extensive range of training solutions covering both highly technical and soft-skills training, whilst our Linguarama brand specialises in the delivery of business language and cultural training on a globally scale.marcusevans holds broader interests in client engagement, bringing the incredibly emotive power of

Productizing Your Services: Effective Strategies for Attracting Clients EffortlesslyIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh Malone engaged in a conversation with Jay Melone, the founder and CEO of Profit Ladder, about innovative strategies for service-based business owners. The discussion focused on attracting clients without traditional prospecting methods, a common challenge for many professionals. Jay shared his journey from struggling with high-ticket sales to developing a system that allows clients to access his expertise through affordable, productized offers. This episode offers a comprehensive breakdown of key insights and actionable advice.Jay Melone recounted his early consulting experiences, highlighting the challenges of traditional sales methods like prospecting and pitching, which often led to frustration and burnout. He emphasized the misalignment between these methods and the integrity many professionals wish to maintain in their business practices. Recognizing these limitations, Jay introduced the "reverse flywheel" concept, which focuses on attracting clients by offering valuable resources upfront. This approach allows service providers to demonstrate their expertise and engage potential clients without the pressure of relentless outreach.One of the core ideas Jay discussed is the importance of productizing services. By breaking down complex consulting frameworks into accessible toolkits, he enables clients to engage with his expertise at a lower risk. This strategy not only builds trust but also increases the likelihood of clients seeking comprehensive services. Jay also stressed the significance of understanding customer personas and tailoring offerings to different client preferences. By offering a range of resources, service providers can cater to both DIY clients and those seeking direct engagement, ultimately creating a pathway for potential clients to experience the value of their services.About Jay Melone:Jay Melone has been an entrepreneur for 15 years. He launched his rst business, New Haircut, in 2010. But he quickly realized how challenging it is to grow a small business. In between client projects, he’d make time to market and sell. He spent countless hours prospecting and pitching, often leading to proposals that went unanswered. He sat stuck on that soul-sucking hamster wheel for over a decade. Then in 2020, facing full-on burnout, he began experimenting with a dierent way to grow the business. He packaged his premium, done-for-you services into aordable, do-it-yourself products. Online courses, toolkits, and templates that his market could use to solve their own problems. These productized oers were packed with value that established trust with his audience and demonstrated his expertise. And because Jay charged a small fee, they also helped to generate a new, passive revenue stream. But here’s the biggest positive that came from productizing… The customers of his products began asking for Jay’s premium services. By the time Jay met with them during a sales call, they were already 80% sold because of the value they’d gotten from his products. Jay had created a series of free and low-ticket oers that attracted his ideal customers, lled his pipeline, and stabilized revenue – a ywheel. He had automated his marketing and sales, freeing him up from the grind of daily business-building. To date, Jay’s ywheel has produced $80k in product revenue and $900k in premium service revenue, with a net prot increase of 1,810%. Because of this experience, Jay launched Prot Ladder in late 2023 to help fellow service-based business owners grow their prots. He provides strategic advisory to help them identify and launch productized versions of their services that automate their marketing and sales.About Profit Ladder:Profit Ladder is a business growth consultancy founded by Jay Melone, specializing in helping companies optimize their operations, increase profitability, and scale effectively. With a focus on strategic planning, sales optimization, and leadership development, Profit Ladder delivers customized solutions that drive sustainable growth and measurable results. Jay Melone's expertise and data-driven approach empower businesses to unlock their full potential and climb to new levels of success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Profit Ladder website athttps://newsletter.profitladder.net/Check out Profit Ladder on LinkedIn athttps://www.linkedin.com/company/profit-ladder/Check out Jay Melone on LinkedIn athttps://www.linkedin.com/in/jaymelone/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Lear

Engage, Educate, and Convert: The Webinar Approach to Digital MarketingIn a recent episode of *The Thoughtful Entrepreneur*, host Josh engages with Andy Audate, the founder and CEO of AudateMedia, to explore the nuances of digital marketing. Andy shares his inspiring journey from being the youngest T-Mobile franchise owner to leading a global marketing agency that aids small businesses in automating customer relationships. This discussion highlights the effectiveness of webinars, the importance of addressing specific pain points, and the creation of engaging content that resonates with potential customers.Andy Audate’s entrepreneurial path is remarkable. At just 19, he opened his first T-Mobile franchise, quickly recognizing the potential of digital marketing. This insight led him to pivot and establish Audate Media, a marketing agency focused on helping small businesses connect with prospects and automate customer interactions through digital channels like email and text messaging. His early success underscores the importance of recognizing market trends and adapting accordingly, while his transition to a digital marketing expert highlights the need for continuous learning and adaptation in business.A significant part of the conversation revolves around the power of webinars as a marketing tool. Andy emphasizes that webinars can effectively engage potential customers, especially when they address specific pain points. Webinars provide educational value, offer an interactive format for real-time engagement, and can reach a large audience simultaneously, making them an efficient tool for mass communication. Andy advises focusing on specific pain points, providing actionable solutions, and incorporating interactive elements to keep the audience engaged. By following these strategies, businesses can enhance their digital marketing efforts, connect with their target audiences more effectively, and ultimately drive better results. For more insights, visit andyaudate.com.About Andy Audate:Andy Audate is a renowned small business marketing expert and the founder of Progreda. With a proven track record, he specializes in assisting small businesses in effectively marketing their high-ticket services through webinars that have attracted over 9,500 entrepreneurs. Andy's SaaS has achieved a seven-figure run rate, and his guidance has empowered thousands of small businesses to create marketing campaigns that have collectively generated $20+ million in revenue.About AudateMedia:AudateMedia is a cutting-edge digital marketing and media solutions company focused on helping brands elevate their presence and connect with audiences through innovative, data-driven strategies. Specializing in content creation, social media marketing, and digital advertising, AudateMedia empowers businesses to tell their unique stories while maximizing their impact in the ever-evolving digital landscape.With a team of expert strategists, creatives, and analysts, AudateMedia combines industry-leading tools and methodologies to craft customized marketing solutions tailored to each client’s specific goals. Whether it's building a robust online presence, optimizing customer engagement, or driving conversions, the company offers a full suite of services, including SEO, PPC advertising, email marketing, influencer partnerships, and video production.AudateMedia places a strong emphasis on data analytics and performance measurement, ensuring that every campaign is optimized for maximum ROI and long-term success. Through its innovative approach and commitment to staying ahead of digital trends, AudateMedia is dedicated to helping businesses of all sizes navigate the complexities of digital marketing and achieve sustainable growth.With a client-first philosophy and a passion for creative excellence, AudateMedia is the trusted partner for brands looking to thrive in today’s fast-paced digital world.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Audate Media website athttps://audatemedia.comCheck out Audate Media on LinkedIn athttps://www.linkedin.com/company/audatemedia/Check out Andy Audate's website athttps://www.andyaudate.com/Check out Andy Audate on LinkedIn athttps://www.linkedin.com/in/andyaudate/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Revolutionizing Cleaning Services: The Role of Technology and Franchise Innovation In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Adam Povlitz, the CEO and President of Anago Cleaning Systems. This episode delves into the unique business model of Anago, the current state of the cleaning industry, and the opportunities available for potential franchisees. Below, we break down the key insights and actionable advice shared during the episode.Josh opens the episode by inviting listeners to explore opportunities for introductions to partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh promotes a free video available on his website, which outlines steps to achieve 100% inbound marketing in any industry over the next 6 to 8 months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, upmyinfluence.com, to access this valuable resource. After the introduction, Josh welcomes Adam Povlitz to the show. Adam provides a brief overview of Anago Cleaning Services, explaining that it operates as a commercial cleaning franchise with a distinctive three-tier franchise model. Unlike traditional franchises, which typically have a corporate office and unit franchise owners, Anago's model includes a master franchise layer, creating a unique structure that separates operational and sales functions.Adam elaborates on the three-tier franchise model of Anago Cleaning Services. Unit franchisees are responsible for the actual cleaning services, managing crews, and handling the operational side of the business. Master franchisees focus on sales, marketing, and administrative aspects. Often experienced professionals from various industries, they thrive in the franchise system without engaging in hands-on cleaning work. Adam shares the history of Anago, noting that it began in 1989 as a traditional cleaning company. By 1991, it transitioned to a master franchise model, selling unit franchises and cleaning contracts. The company has since expanded significantly, now boasting 48 master franchises across the U.S. and Canada, supporting approximately 1,800 unit franchises.About Adam Povlitz:Adam is the CEO & President of Anago Cleaning Systems, an internationally franchised commercial cleaning brand headquartered in South Florida. He joined Anago in September 2009 and served as President since April 2015. He was appointed CEO in May 2018. In January 2010, he was Director of Human Resources / Franchise Development, and in September 2010, he was named Vice President - Operations. In 2013, Adam was promoted to Executive Vice President, and in April 2015, appointed President. Before joining Anago, he was employed by IBM Corporation as the Growth Initiatives & Expense Analyst. Adam holds an MBA from the University of Miami and a Lean Six Sigma Green Belt from Nova Southeastern University. He is a Certified Franchise Executive (CFE) and a Cleaning Industry Management Standards Certified Expert (CCE).Mr. Povlitz is also a thought leader on the Forbes Business Council and a regular contributor to Entrepreneur and Forbes publications. About Anago Cleaning Systems:With over 30 years of experience as a leader in the commercial cleaning franchising industry, Anago Franchisees have faced the majority of challenges. No matter if you’re a hotel looking for quality common area cleaning or a medical facility needing trustworthy cleaning and janitorial services, Anago is the right choice for you.Serving industries such as healthcare, education, government, hospitality, property management, manufacturing, and everything in between, Anago Franchisees’ experience familiarizes them with compliance and security-related issues, and helps them develop and utilize the most effective and advanced methods for cleaning your business.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Anago Cleaning Systems website athttps://anagocleaning.com/Check out Anago Cleaning Systems on LinkedIn athttps://www.linkedin.com/company/anago-cleaning-systems/Check out Adam Povlitz on LinkedIn athttps://www.linkedin.com/in/apovlitzDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Role of Hybrid Publishing in Today's Literary WorldIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Jenn Grace, the founder and CEO of "Publish Your Purpose." This episode delves into the evolving world of publishing, focusing on hybrid publishing—a model that merges the best aspects of self-publishing and traditional publishing. Jenn shares her expertise, offering valuable insights and actionable advice for aspiring authors. Here, we break down the key takeaways from their discussion, providing a comprehensive guide for those looking to navigate the publishing landscape.Josh begins the episode by inviting listeners to explore his services, which include introductions to partners, investors, influencers, and clients. He shares his extensive experience, having had private conversations with over 2,000 leaders to uncover where their best business comes from. Josh offers a free video resource that outlines the steps to achieve 100% inbound marketing in one’s industry over the next six to eight months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, Up My Influence, to access this valuable content and also invites potential guests to join his podcast.As the conversation shifts, Josh introduces Jenn Grace, highlighting her role as the founder and CEO of "Publish Your Purpose." Jenn elaborates on the concept of hybrid publishing, describing it as a model that combines the best aspects of self-publishing and traditional publishing. She notes that many aspiring authors are unaware of hybrid publishing, which sits in the middle of the publishing spectrum. Jenn emphasizes that her company aims to elevate thought leaders—individuals passionate about making an impact through their work—by helping them amplify their purpose through publishing.About Jenn Grace:An award-winning author, nationally recognized speaker, and savvy publishing strategist, Jenn T. Grace is the founder of Publish Your Purpose, the acclaimed hybrid publishing company that gives first-time authors the secrets to getting their books written, finding an eager audience & marking their place in the publishing world. Publish Your Purpose is a certified B Corp social enterprise that meets the gold standard of socially and environmentally-friendly business practices. Jenn leads ambitious authors through every aspect of writing, editing, and publishing so their book strategically aligns with their business objectives. Whether it’s a business guide that shows the breadth of their expertise or an emotional memoir that takes readers deep into life’s challenges, she helps authors articulate their purpose and fulfill their mission. Jenn has published the books of almost 200 business owners, entrepreneurs, speakers, and memoirists so more diverse stories can exist in the world and her authors can make a positive impact and achieve the recognition and success they deserve. She is the author of seven books, including, Publish Your Purpose: A Step-by-Step Guide to Write, Publish, and Grow Your Big Idea. Jenn has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC. Jenn lives in Connecticut with her family and enjoys being outside with her son, kayaking, hiking, skiing, and admiring the birds and nature around her.About Publish Your Purpose:Publish Your Purpose is a hybrid publisher of non-fiction books. As an LGBTQ+ and women-owned B Corporation™, our mission is to elevate the voices often excluded from traditional publishing. We intentionally seek out authors and storytellers with diverse backgrounds, life experiences, and unique perspectives to publish books that will make an impact in the world.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Publish Your Purpose website athttps://publishyourpurpose.com/Check out Publish Your Purpose on LinkedIn athttps://www.linkedin.com/company/11262384/Check out Jenn Grace on LinkedIn athttps://www.linkedin.com/in/jenntgraceDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Unlocking Advertising Success: The Key Role of AI and Strategic PartnershipsIn a recent episode of "The Thoughtful Entrepreneur," host Josh explores the intricacies of the advertising industry with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. This episode is rich with insights on the evolution of advertising, the transformative role of artificial intelligence (AI), and practical strategies for businesses to optimize their advertising investments. The conversation offers actionable advice and thorough explanations to help businesses navigate the complex world of advertising.Josh begins by inviting listeners to delve into the world of advertising and the importance of building connections with partners, investors, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover the best sources of business growth. Josh offers a free video resource on his website, upmyinfluence.com, where he outlines steps to achieve 100% inbound marketing in any industry without relying on spam, ads, or sales tactics. He then introduces Jessica Hawthorne-Castro, highlighting her leadership role at Hawthorne Advertising, a legacy agency with nearly 40 years of experience in the industry.Jessica provides a brief history of Hawthorne Advertising, emphasizing its long-standing presence in the advertising landscape. The agency is independently owned and has played a pivotal role in establishing the performance marketing industry. She explains that Hawthorne Advertising has adapted to the evolving landscape by incorporating analytics, various media systems, and AI into their marketing strategies. As the conversation shifts to the current state of advertising, Jessica shares her insights on the impact of AI on the industry, emphasizing the necessity of human oversight to ensure accuracy and relevance. She also addresses common apprehensions about advertising investments, advising businesses to set clear expectations and KPIs before launching any campaign. Jessica concludes by encouraging businesses to embrace advertising as a vital component of their growth strategy, highlighting the importance of finding the right partner and investing in marketing strategies that align with business goals.About Jessica Hawthorne-Castro:Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns for over 35 years. Hawthorne has a legacy of ad industry leadership by being a visionary in combining the art of right-brain creativity with the science of left-brain data analytics and neuroscience. Jessica’s role principally involves fostering long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines. Hawthorne Advertising is a Women Owned Business, a certified Great Place to Work, and on the Inc. 5000 List. As a thought leader, Jessica is a contributor for various industry publications and speaks on panels offering insights on key industry trends. She has published hundreds of articles with Forbes, AdAge, AdWeek, The Wall Street Journal, The Huffington Post, American Marketing Association, and many more. In addition, Jessica has received many awards for her career accomplishments including the Ernst & Young “Entrepreneur Of The Year” in the Transformational Leader category, and Los Angeles Times B2B Publishing “CEO Leadership Award” Winner. Prior to joining Hawthorne Advertising, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. As the agent for an impressive list of WME's top TV talent, she identified and negotiated opportunities for shows airing on all major broadcast and cable television networks. Jessica has served on many Boards including the YPO Pacific U.S Regional Executive Board, YPO Global Editorial Advisory Board and has served as a YPO Chapter Chair. In addition, Jessica is on the Board of the ANA/Association of National Advertisers ECHO Awards, the L.A. Chamber of Commerce’s CEO Council and social justice Boards including Dignity Moves Homelessness Board and is a Climate Change Reality Ambassador. Hawthorne-Castro holds a Magna Cum Laude MBA degree from Loyola Marymount University and a Cum Laude Bachelor’s degree from UCLA's School of Arts and Architecture. She resides in Los Angeles with her husband, son and daughter.About Hawthorne Advertising:Hawthorne is an award-winning, full-service agency focused on delivering success for our clients. Our creative, media, strategy, analytics and audience intelligence disciplines

Leadership Redefined: Embracing Vulnerability and Connection in BusinessIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a profound conversation with Richard Atherton, co-founder of First Human and host of the "Being Human" podcast. The discussion delves into the evolving landscape of leadership, emphasizing the importance of human connection in the workplace and the transformative power of effective communication. This blog post breaks down key insights from the episode, offering actionable advice and thorough explanations to guide listeners in their leadership journey.Richard Atherton, co-founder of First Human, shares his mission to inspire one million leaders through coaching programs, podcasts, and in-house development initiatives. He emphasizes the importance of listening, expanding possibilities, and committed speaking as essential skills for effective leadership. Richard highlights three critical aspects of leadership: generative listening, expanding possibility, and committed speaking. He provides actionable tips for each, such as practicing active listening, encouraging brainstorming sessions, and aligning words with actions to build trust and credibility.First Human works with a diverse range of clients, from large corporations to solopreneurs, facilitating leadership transformation through one-on-one coaching and structured programs. Richard explains how these programs help clients explore their leadership styles and worldviews, leading to significant successes such as increased revenue and closing profit gaps. As the conversation concludes, Josh thanks Richard for his insights and encourages listeners to engage with the resources shared throughout the episode, highlighting the potential to create a more connected, innovative, and effective workplace.About Richard Atherton:Richard is the Co-Founder of FirstHuman, where he’s on a mission to help CEOs, leaders, and top executives hit leadership breakthroughs with a human-first approach that prioritizes happiness, empowerment, and communication. FirstHuman has worked with standout clients like Adidas, Volkswagen, Heineken, PwC, UNICEF, and the Olympics. For nearly 10 years now, he’s been a transformative figure in leadership coaching, helping people make big shifts in their careers — whether they're leveling up within their organization or breaking out on their own to start something new. One of his standout achievements is an award-winning business transformation at the BBC, wherein he led a 6-person team that built a new global operation for 70+ journalists in just 3 months. He also notably helped leaders at CEVA close a $400M profitability gap.About FirstHuman:At FirstHuman, the team partners with organizations to create potent environments where new possibilities can emerge. These environments are built on deep relationships, powerful conversations, and groundbreaking missions, designed to foster transformation and high performance.Rather than relying on conventional management consultancy methods, FirstHuman does not offer standard blueprints, best practices, or peer-group comparisons. Instead, the company collaborates with business and HR leaders to co-create tailored performance interventions, transformative leadership development programs, and cultural transformations that drive exceptional results in record time.As one executive from a global FTSE 10 company put it, “FirstHuman has the expertise and courage to take on any challenge. Their profoundly insightful and pragmatic approach has delivered extraordinary results for our business and leadership. Any organization would reap massive benefit from working with them.”Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out FirstHuman website athttps://www.firsthuman.com/Check out FirstHuman on LinkedIn athttps://uk.linkedin.com/company/firsthumanCheck out Richard Atherton on LinkedIn athttps://uk.linkedin.com/in/richardatherton-firsthumanDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Rethinking Recruitment: How Behavioral Assessments Improve Hiring and Team DynamicsIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge explores the complexities of hiring and workforce management with Jason P. Carroll, CEO and founder of Aptive Index. The discussion highlights the limitations of traditional hiring methods and introduces innovative solutions that can transform recruitment and team dynamics. Josh sets the stage by sharing insights from his conversations with over 2,000 business leaders, emphasizing the importance of informed hiring decisions.Jason P. Carroll, with his extensive experience in leadership roles, including as president of Champion, brings valuable insights into the challenges of hiring. He critiques traditional practices like resumes and interviews, pointing out their flaws such as bias, misleading information, and overlooked talent. Jason introduces Aptiv Index, a tool that uses scientifically validated psychometric assessments to provide deeper insights into candidates' behaviors and potential fit for roles. This approach helps organizations make data-driven decisions, reduce bias, and identify hidden potential in candidates.The episode also touches on the role of AI in recruitment, with Jason discussing how AI can enhance the hiring process through data analysis and custom models. He shares success stories of Aptive Index's implementation across various organizations, highlighting its versatility and accessibility for companies of all sizes. As the episode concludes, listeners are encouraged to explore Aptiv Index further, with options to request a demo and experience the assessment firsthand. This conversation empowers organizations to embrace advanced tools like Aptiv Index to improve hiring processes, enhance team dynamics, and achieve greater success.About Jason P. Carroll:Jason P. Carroll is the founder and CEO of Aptive Index, a pioneering company dedicated to transforming hiring and leadership practices by integrating advanced psychometric assessments and strategic advisory services. Aptive Index is on a mission to redefine how organizations identify, develop, and retain top talent by providing data-driven insights that align leadership capabilities with organizational goals. Under Jason's leadership, the company has quickly become a trusted partner for businesses looking to enhance their decision-making processes and foster a culture of collaboration and resilience.About Aptive Index:Aptive Index is transforming the way companies approach talent acquisition through its cutting-edge psychometric assessments. By diving deep into individuals' unique strengths, values, and work styles, Aptive Index helps organizations align talent with roles where they can truly thrive, feel fulfilled, and make a meaningful impact.The company's mission is to bring integrity and actionable insight to the workplace, empowering leaders with a deeper understanding of what truly drives their teams. Going beyond traditional assessments, Aptive Index provides empathy-focused, data-driven insights that foster positive, collaborative cultures and guide organizations in making smarter, more informed decisions. With Aptive Index, businesses gain the unfair advantage of knowing their people on a profound level—ensuring both individual and organizational success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Aptive Index website athttps://aptiveindex.com/Check out Aptive Index on LinkedIn athttps://www.linkedin.com/company/aptiveindexCheck out Jason P. Carroll on LinkedIn athttps://www.linkedin.com/in/jasonpcarrollDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Scaling Your Business: Overcoming Challenges and Embracing LeadershipIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a dynamic conversation with Allison Maslan, a seasoned entrepreneur and the founder and CEO of Pinnacle Global Network. Allison, also the author of the insightful book "Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar," shares her extensive experience in entrepreneurship, emphasizing the critical elements of business growth and the necessity of cultivating a robust team. This blog post will break down the key insights from their discussion, providing actionable advice for entrepreneurs looking to scale their businesses.Josh opens the episode by inviting listeners to explore opportunities for connecting with partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh offers a free video resource that outlines steps to achieve 100% inbound marketing in one’s industry over the next six to eight months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, Up My Influence, to access this valuable content. Following this introduction, Josh welcomes Allison Maslan to the show. He highlights her impressive background as an entrepreneur with over 40 years of experience and her role in helping more than 150,000 CEOs worldwide grow and scale their businesses through Pinnacle Global Network.Allison shares her passion for entrepreneurship, describing it as a powerful avenue for creativity and making a positive impact in the world. With a track record of building ten companies, she emphasizes the importance of recognizing and leveraging one’s unique gifts and talents. Drawing on insights from Gaye Hendrix, author of "The Big Leap," Allison discusses the concept of stepping into one’s genius and how aligning that genius with a business can amplify one’s purpose and impact. A significant portion of the conversation revolves around the necessity of building a strong team to support a founder’s vision. Josh and Allison discuss the transition from being a boss to becoming a leader who inspires others. Allison explains that empowering team members to take ownership of the company’s vision is crucial for creating a sustainable, scalable business model. She emphasizes that a successful business should be able to operate independently of its founder, allowing for growth and continuity even in the founder's absence.About Allison Maslan:Allison Maslan, CEO of Pinnacle Global Network, was recently named one of the “Top 10 Women Entrepreneurs to Watch” by Forbes Magazine. She is the Wall Street Journal Best Selling Author of Scale or Fail, which is endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison has built ten successful companies over the last 40 years.For the past 15 years, she and her team of business mentors have helped over 150,000Founders scale their businesses, fast-track their success, and create a more meaningful life through her company, Pinnacle Global Network, one of the Inc. 5000 Fastest-Growing PrivateCompanies.Allison has shared the stage with noted business leaders such as Richard Branson and Magic Johnson, and has been featured in Inc., Success, Fortune, Fast Company, and Forbes Magazines, is a regular contributor to Entrepreneur Magazine and a featured expert on ABC, CBS, NBC, CNN, and Fox across the US. She is also the host and producer of The SCALEit Method Podcast and the Women Who Own It Podcast brought to you by WBENC.About Pinnacle Global Network: Pinnacle Global Network, founded by Allison Maslan, is a global leader in helping businesses scale. The organization’s team of successful CEOs mentors business owners worldwide, providing the direction and strategies needed to make significant leaps in their companies. For over a decade, Pinnacle Global Network has assisted thousands of entrepreneurs in achieving rapid growth through clear, actionable guidance.In addition to one-on-one CEO mentoring, clients are placed in small virtual masterminds, fostering accountability and mutual support. The worldwide Pinnacle Community offers a network of business owners who collaborate, support, and inspire each other to break through barriers and soar to new heights.Pinnacle also hosts exclusive private events featuring some of the top business experts in the world. With unparalleled support, clients gain the tools, strategies, and guidance to thrive year after year, ensuring long-term success in their businesses.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Pinnacle Global Network website athttps://pinnacleglobalnetwork.com/Check out Pinnacle Global Network on LinkedIn athttps://www.linkedin.com/company/pinnacle-global-networkCheck out A

Enhancing Recruitment Efficiency with Structured Hiring and AIIn a recent episode of The Thoughtful Entrepreneur, the host engages in a compelling conversation with Joel Quintela, the founder and CEO of Quintela, an HR technology company specializing in assessments for hiring processes. The discussion delves into the critical importance of structured hiring practices and the transformative role of technology, particularly artificial intelligence (AI), in enhancing recruitment efficiency and decision-making. The host begins by inviting the audience to explore opportunities for introductions to partners, investors, influencers, and clients, sharing their extensive experience in the business world and promoting a free video resource available on their website.Joel Quintela is introduced, highlighting his background as a business psychologist and explaining that his company focuses on building HR technology for large organizations, particularly Fortune 500 companies. The conversation quickly shifts to the core of Quintela's work, which involves enhancing the hiring process through various assessments, including personality tests, role plays, and structured interviews. Joel emphasizes the significance of structured interviews in the hiring process, noting that informal interviews often yield unreliable results. He explains that hiring is fundamentally a probability game, and organizations can increase their chances of success by being deliberate about the skills and competencies required for each role.The discussion also touches on current trends in hiring, with Joel identifying significant movements such as the shift to skills-based hiring and the integration of AI in recruitment. AI is being utilized to streamline various repetitive tasks in the hiring process, enhancing candidate communication, managing scheduling, and assisting in the assessment process. Joel highlights the importance of candidate experience throughout the hiring process and explains how Quintela's platform operates, offering tailored solutions for different organizations. The episode concludes with the host encouraging listeners to explore Quintela's offerings further and thanking Joel for his insights.About Joel Quintela:Joel Quintela is the founder and CEO of Quintela Group LLC, a minority-owned business enterprise specializing in HR technology solutions. With over 25 years of experience in HR assessment technology and 15 years as an entrepreneur, Joel has worked with numerous Fortune 500 clients to improve their hiring processes.About Quintela:Quintela provides technology-based talent assessment solutions for organizations. Products are- Digital Interview Guide platform which is an interview builder tool that allows talent acquisition teams to create interview guides, competency models, and screening protocols for various positions at an organization, Assessment platform that integrates multiple assessment vendors, proprietary assessments, or competencies in a simple dashboard and provides assessment administering and reporting tools, and integration with ATS/HRMS systems for candidate/employee assessment, and Custom Performance Management System. Won Silver in the 2016 Brandon Hall Group Excellence Awards in Technology. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Quintela website athttps://quintela.io/Check out Quintela on Facebook athttps://www.facebook.com/quintelagroupCheck out Joel Quintela on LinkedIn athttps://www.linkedin.com/in/joelquintelaDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Simplifying Business Strategies for Meaningful ImpactIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Kaitlyn Cook, a business strategy specialist and executive coach. Kaitlyn, the founder of a consulting firm, shares her expertise in helping CEOs, particularly those generating 6 to 7 figures in revenue, transition to the 8-figure mark while making a meaningful impact in their industries. This blog post delves into the key themes and actionable insights from their discussion, providing valuable guidance for leaders aiming to simplify their business strategies and foster a positive work environment.Kaitlyn's mission is to assist CEOs in merging their business strategies with their core vision and purpose. She emphasizes the importance of reconnecting with the fundamental "why" behind their businesses. This involves clarifying the company's mission and vision, identifying strategic steps, and simplifying business operations to maintain focus on the essence of the business. With over a decade of experience in the business world and two decades in finance, Kaitlyn advocates for a streamlined approach that keeps the essence of the business at the forefront. She encourages CEOs to simplify their focus by asking critical questions about their business's purpose and target customers, offering one-on-one coaching, consulting, courses, and workshops to facilitate this process.Josh invites Kaitlyn to share actionable insights for leaders looking to alleviate pressure and foster a positive work environment. Kaitlyn highlights a profound realization: CEOs are not responsible for their team members' happiness. Instead, they are responsible for creating a safe and supportive work environment. She suggests practical tips for leaders, such as conducting regular self-check-ins, being open and vulnerable, and encouraging team autonomy. As the conversation progresses, Josh and Kaitlyn discuss the importance of planning for the upcoming year, with Kaitlyn suggesting that leaders engage in deep work, such as mind mapping, to visualize their goals for 2025. By focusing on both external metrics and internal growth, leaders can navigate the complexities of business with clarity and purpose. Kaitlyn Cook's insights provide valuable guidance for CEOs and leaders looking to make a meaningful impact in their industries.About Kaitlyn Cook:Kaitlyn Cook is a visionary business strategist and entrepreneur who has worked with over 10,000 businesses worldwide, helping them grow, thrive, and redefine success on their own terms. With a unique blend of business acumen and heart-centered strategy, Kaitlyn specializes in simplifying complex business challenges, merging passion with profit, and empowering business owners to unlock exponential growth while maintaining authenticity. Her journey from living on $7 a day in Bangkok to becoming a top 1% rated expert on Upwork exemplifies her belief in resilience, innovation, and the power of visionary thinking. Having successfully transformed businesses across industries—ranging from wellness to technology—Kaitlyn’s approach is driven by one simple question: What if? By helping entrepreneurs ask better questions and craft compelling visions for the future, she has facilitated dramatic revenue growth, operational excellence, and lasting impact for her clients. Her mission? To inspire business owners to succeed in ways that align with their values and vision—without burning out. Kaitlyn’s work is not just about increasing profit margins; it’s about fostering sustainable growth that empowers leaders to live the life they envision for themselves and their teams.About The KCC - Kaitlyn Cook Coaching:At KCC, the team empowers businesses on their journey to become industry leaders through a proven 6-step formula for success. Comprised of seasoned professionals and industry advisors, KCC specializes in transforming 7-figure revenue businesses into market leaders.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out The KCC - Kaitlyn Cook Coaching website athttps://www.thekcc.co/Check out The KCC - Kaitlyn Cook Coaching on LinkedIn athttps://uk.linkedin.com/company/thekathlyncookcoachingCheck out Kaitlyn Cook on LinkedIn athttps://uk.linkedin.com/in/kaitlyn-cook-a6b078151Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Copy That Captivates: Engaging Your Audience in the Interior Design WorldIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Masha Koyen, a seasoned copywriter and messaging strategist, and the founder of Content Vertical. This episode is a treasure trove of insights for business owners, particularly those in the interior design industry, looking to refine their marketing strategies and enhance their messaging to attract ideal clients. Let's dive into the key takeaways and actionable advice shared by Masha Koyen.Masha Koyen specializes in helping interior designers connect with their ideal clients through tailored messaging strategies and impactful website copy. Her approach is deeply rooted in understanding the emotional and psychological needs of the target audience. She introduces her signature framework, "Reveal," which involves in-depth research and client interviews to uncover pain points, desires, and motivations. This foundational work enables Masha to create copy that not only informs but also emotionally engages potential clients.Masha acknowledges the growing presence of AI tools in the copywriting industry. While AI can streamline certain tasks, she emphasizes that it cannot replace the essential human element of emotional connection. Understanding an audience's needs and motivations requires a level of empathy and insight that AI cannot replicate. Masha highlights the importance of strategic marketing and resonant messaging, advising business owners to shift the focus from "we" to "you" in their messaging and to leverage storytelling to build trust and rapport. By implementing Masha's insights and practical tips, business owners can enhance their marketing efforts, attract their ideal clients, and ultimately achieve greater success in their ventures.About Masha Koyen:Masha Koyen is a copywriter, creative storyteller, published author, and the host of the Marketing for Designers Podcast.With nearly two decades of marketing experience at prestigious organizations like KPMG, Deloitte, Pearson, and OpenText, Masha has developed a deep expertise in the industry. After working with global and national brands, Masha chose to specialize in a field that truly sparks passion — copywriting for interior designers.Everyone has a zone of genius, and for Masha's clients, it's their design expertise. For Masha, it's the ability to uncover and articulate what others may not yet see in themselves, finding the perfect words to express it.Driven by a love of research and creative storytelling, Masha uses a signature REVEAL framework to identify the key differentiators that will emotionally resonate with clients’ ideal audiences.About Content Vertical: Content Vertical helps startups and established businesses market themselves effectively. Based in Toronto, Content Vertical serves clients worldwide but has a special focus on supporting business owners within the local Toronto area and surrounding regions.Specializing in content creation, Content Vertical develops and publishes a range of materials, from beautifully written websites and engaging blogs to captivating social media posts and attention-grabbing emails. The goal is clear: to help businesses attract new leads, nurture existing ones, and foster growth. Content Vertical positions itself as an on-demand marketer, copywriter, and brand ambassador, delivering tailored solutions that resonate with each client’s audience.In today’s fast-evolving business landscape, many business owners feel overwhelmed by the constant buzz around terms like SEO, content marketing, and copywriting. Not everyone is a marketer, and that’s okay. What business owners do need is an industry insider who can demystify these concepts and craft compelling, results-driven copy for all their digital channels — from websites and blogs to social media and email campaigns.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Content Vertical website athttps://contentvertical.com/Check out Content Vertical on LinkedIn athttps://www.linkedin.com/company/content-vertical/Check out Masha Koyen on LinkedIn athttps://ca.linkedin.com/in/mashacopywriterDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Art of Restaurant Consulting: Transforming Struggles into Success StoriesIn the latest episode of our podcast, we had the pleasure of hosting John Felico, a seasoned restaurant consultant and author of the book "Drafting a Dream: The Only Restaurant Guide You'll Ever Need to Stop Screwing Up and Start Winning." John shared his extensive experience in the restaurant industry, discussing the challenges and triumphs he has faced as an entrepreneur. This blog post will delve into the key themes and actionable advice from the episode, providing a comprehensive guide for aspiring restaurateurs.John Felico is not just a consultant; he is a veteran of the restaurant industry with over 40 years of experience. He has seen the highs and lows of the business and has distilled his knowledge into 16 essential rules for success. His latest venture, Augie's Draft Room in downtown St. Augustine, serves as a case study for many of the principles he discusses. When John first opened Augie's Draft Room, it was designed as a sports bar. However, the initial six months were challenging, with the bar grossing only $200,000. John quickly realized that the clientele and market dynamics were not what he had anticipated. This led to significant changes in the business model, ultimately resulting in a revenue of $2 million per year within two years.John's book serves as a guide for restaurant owners facing common challenges. He emphasizes that the key to a successful restaurant is not just the food but the overall experience. Creating memorable experiences for customers is paramount. John highlights the importance of understanding the market and the target audience, using St. Augustine as a case study. He explains how he initially misjudged the drinking habits of tourists, leading to a pivot in his business model. A significant theme in the episode is the need for introspection among entrepreneurs. John explains that many restaurant owners fail to recognize their limitations and the challenges of the industry. His experiences highlight the importance of adaptability, market understanding, and creating memorable customer experiences. Through his book and consulting work, John aims to empower aspiring restaurateurs to navigate the challenges of the industry and achieve success.About John Felico:John Felico, author of DRAFTING A DREAM, is a serial entrepreneur, acclaimed advisor, and restaurant owner with over forty years of experience in the culinary industry. He launched his first business at age seventeen. Ten years later, he opened a Dominic’s of New York food truck outside a Lowes store in Virginia. Over the next two decades, he grew the business to 175 locations and developed licensing deals with supermarkets and sports venues around the country. After creating additional concepts, including The Olde Glory Coffee Company and Staks Subs, Felico opened Auggie’s Draft Room, a self-serve tap house in St. Augustine, Florida. Today Felico works as an advisor to restauranteurs and start-ups throughout the United States.About his book "Drafting a Dream":In Drafting a Dream, he gives you the blueprint to not only survive but thrive. He turned a struggling restaurant from just $200,000 in sales into a $2 million-a-year success in under two years, and now he’s sharing the real-world strategies that made it happen.The restaurant business is brutal. Half of all new ventures fail. The biggest challenge? Not being ready for the problems that will definitely come your way. But here’s the thing: it's not just about handling challenges. It’s about seeing them before they turn into full-blown crises. The key to success lies in knowing how to make small but impactful adjustments that can transform your business from struggling to thriving.In Drafting a Dream, Felico gives you the tools to identify these challenges early and fix them before they spin out of control. He also shows you how to put the right systems and processes in place, so these problems barely have a chance to surface.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out John Felico's website athttps://johnfelico.com/Check out John Felico on LinkedIn athttps://www.linkedin.com/in/john-felico-2b7535124Check out his book "Drafting A Dream" on Amazon athttps://www.amazon.com/Drafting-Dream-John-Felico/dp/B0DK762QQNDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Three Pillars of Prosperity: How Well-Being, Spirituality, and Relationships Shape Our FinancesIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages with Ruchi Pinniger, the founder and CEO of "Watch Her Prosper." The conversation explores the concept of prosperity, expanding it beyond financial wealth to include well-being, spirituality, and healthy relationships with money. Ruchi shares her journey from Wall Street to empowering others, particularly women, to feel more confident in their financial decisions. This blog post highlights the key insights and actionable advice from the episode, offering a comprehensive guide for listeners.Ruchi Pinniger redefines prosperity through three essential pillars: well-being, spirituality, and relationships. She encourages individuals to prioritize self-care and joyful activities, emphasizing that true prosperity involves a holistic approach. Ruchi also highlights the importance of a spiritual mindset, focusing on abundance and gratitude rather than scarcity. Additionally, she stresses the need for healthy relationships with both people and money, urging individuals to reflect on their beliefs about money and engage in open financial communication.Ruchi underscores the importance of financial literacy, especially for women, who often feel less confident discussing money. She advocates for educational resources, mentorship, and community support to empower women in their financial journeys. Ruchi also addresses the impact of education trends on women and money, noting the increasing number of women pursuing higher education. By fostering a positive money mindset and providing tools for financial empowerment, Ruchi Pinniger is making a significant impact in the world of financial literacy. Listeners are encouraged to visit "Watch Her Prosper" for more resources and support in their financial journeys.About Ruchi Pinniger:Ruchi Pinniger is the founder of Watch Her Prosper®, an organization committed to providing the financial mentorship, support, and services that women-led, service-based business owners need to thrive in today’s competitive landscape. What sets Watch Her Prosper apart from other financial service firms is its unwavering dedication to small business owners and the strong, long-lasting relationships built with clients.With over 25 years of experience in financial management, including a successful career as a Wall Street executive, [Name] brings invaluable expertise in helping business owners navigate economic fluctuations. Often referred to as a "financial therapist" by her clients, her mentorship goes beyond traditional financial advice, addressing both personal and business challenges. [Name] is passionate about empowering women business owners to create prosperity on all levels, ensuring that their inner passion and purpose are reflected in their financial success.About Watch Her Prosper®:Watch Her Prosper® is an organization dedicated to providing the financial mentorship, support, and services that creative, women-led business owners need to succeed in today’s competitive landscape. What sets Watch Her Prosper apart from other financial support firms is its unwavering commitment to small business owners and the strong, lasting relationships it builds with clients.Founded by Ruchi Pinniger, a former Wall Street executive, Watch Her Prosper draws on over 25 years of financial management experience. Ruchi has a proven track record of helping business owners navigate economic ups and downs. Often referred to as a "financial therapist" by her clients, her mentorship is deeply rooted in addressing both personal and business needs. Ruchi takes pride in offering a personal touch, ensuring that women entrepreneurs create prosperity on all levels, so their passion and purpose are reflected in both their business and their bank account.and grow, offering the support needed to navigate financial challenges with confidence.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Watch Her Prosper® website athttps://watchherprosper.com/Check out Watch Her Prosper® on LinkedIn athttps://www.linkedin.com/company/watch-her-prosper/Check out Ruchi Pinniger on LinkedIn athttps://www.linkedin.com/in/ruchipinnigerDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Unlocking the Power of AI Analytics for Small and Medium BusinessesIn a recent episode of "The Thoughtful Entrepreneur," host Josh Elledge engaged in a compelling conversation with Krunal Patel, the co-founder and Chief Product Officer of Bordo AI. The discussion centered around the transformative potential of AI analytics in helping small and medium businesses (SMBs) and financial institutions better understand their customers and make data-driven decisions. This blog post delves into the key themes and insights from the episode, offering actionable advice and expert recommendations for leveraging AI in business.Krunal Patel introduces Bordo AI, an AI analytics platform designed to assist SMBs and financial institutions in gaining deeper insights into their customers. The platform leverages transaction and sales data to help businesses understand their customer base better, convert one-time customers into loyal ones, and identify opportunities for cross-selling and upselling. Krunal explains the necessity of AI analytics in today's business landscape, noting that while the need for advanced analytics has existed for some time, the underlying technology was not available until recently. With the rise of generative AI, the maturation of machine learning models, and the decreasing cost of computing power, now is the ideal time to build solutions that promote financial equity.The conversation shifts to the topic of critical thinking and decision-making. Josh highlights the tendency for individuals to make decisions based on emotions, which can sometimes lead to flawed judgments. Krunal agrees, stating that the goal of Bordo AI is to augment human decision-making, not replace it. AI can enhance decision-making by providing additional data points and insights. The episode concludes with Josh thanking Krunal for the insightful conversation and encouraging listeners to explore the potential of AI in their own businesses. By combining human intuition with advanced AI analytics, businesses can achieve optimal outcomes and stay competitive in today's dynamic market.About Krunal Patel:Krunal Patel is a seasoned product and engineering leader with over 20 years of experience across multiple industries, including Finance, Life Sciences, Healthcare, and Public Safety. He specializes in driving innovation through SaaS and AI products, with a proven track record in developing cutting-edge solutions. As a two-time founder, Krunal successfully raised $10M in seed funding for an AI enterprise platform and scaled a SaaS analytics platform from 5 to 1,800+ trials, achieving a 50% YoY revenue growth. He has led global product and engineering teams of up to 75 people across four countries and holds a patent for "Abstractly Implemented Data Analysis Systems and Methods."Krunal’s expertise spans the full product lifecycle, from ideation to market launch, and he is skilled at leveraging AI, ML, and cloud computing to create data-driven solutions. He is passionate about building and mentoring high-performance, diverse teams and aligning product development with strategic business objectives. With a user-centric, agile approach, Krunal is committed to delivering genuine customer value and fostering continuous innovation to drive long-term success.About Bordo:Bordo is an AI software-as-a-service (SaaS) that helps organizations connect, contextualize, and derive deep-rooted insights from their high-dimensional data.Equip your teams with our Explainable & Context-Aware Recognition AI, experienced through an intuitive, conversational interface.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out Bordo website athttps://bordo.ai/Check out Bordo on LinkedIn athttps://www.linkedin.com/company/bordoaiCheck out Krunal Patel on LinkedIn athttps://www.linkedin.com/in/krunaljpDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Art of Consistency: Aligning Beliefs and Actions for Unstoppable Success  In a recent episode of "The Thoughtful Entrepreneur," the host engages in a dynamic conversation with David C. Olcott, the founder and CEO of Samurai Success. This episode delves into themes of personal and professional development, emphasizing the alignment of beliefs and behaviors to achieve success. Below, we break down the key insights and actionable advice shared during the episode, providing a comprehensive guide for listeners seeking to enhance their personal and professional lives.David C. Olcott shares his background, growing up in the Florida Keys, and how his unique upbringing influenced his perspective on success. He discusses his educational journey and the principles that led him to found Samurai Success, a coaching business focused on personal development and aligning beliefs with behaviors. A central theme of the conversation is the congruency between beliefs, behaviors, and results. David emphasizes that successful individuals create their own identities rather than waiting for others to define them. He introduces the concept of the "attractor factor," where coherence between beliefs and behaviors attracts positive events and opportunities.David elaborates on the unique coaching system offered by Samurai Success, which has been in operation for 27 years. Unlike traditional coaching models, clients work with a team of three coaches, each focusing on different aspects of personal and business development. David discusses the common experience of entrepreneurs losing their passion for their businesses and emphasizes the importance of rekindling that passion. As the new year approaches, he encourages listeners to revisit their core values, mission, and purpose. This episode of "The Thoughtful Entrepreneur" offers valuable insights into personal and professional development through the lens of David C. Olcott’s experiences and the philosophy of Samurai Success.About David C. Olcott:David C. Olcott is the founder, president, and CEO of Samurai Success, Inc., an international coaching firm based in Denver, CO. With 35 years of experience, David has developed the Samurai Success coaching system, a proven roadmap that helps individuals and organizations achieve greater purpose, sustainability, and profitability. Drawing from both Newtonian and metaphysical principles, David guides his clients in remembering their true essence, empowering them to navigate challenges and create a legacy of success. His expertise as a coach, motivational speaker, and trainer has impacted people worldwide, from entrepreneurs to corporate leaders, as well as those seeking personal growth.Before founding Samurai Success, David was a top national trainer for Anthony Robbins and served as the business manager for the world’s top-selling real estate agent. He also had a distinguished career in public service, working as chief of staff for a Florida state senator and as campaign manager for one of the youngest women elected to the Florida House of Representatives. Certified in Neuro-Linguistic Programming (NLP) and holding a degree in finance, David is also a second-degree black belt in Aikido and an accomplished motorcycle racer. He is the author of the Amazon best-selling book Swords of Illumination and has been a guest on numerous radio shows and podcasts. David lives in Colorado and Oregon with his wife, Dr. Lorena Lavarne, and their son, Josh.About Samurai Success:Samurai Success, headquartered in Lakewood, Colorado, is dedicated to one core mission: your success. The name "Samurai" is loosely translated as "in service of others," reflecting the company's philosophy of empowering clients to achieve their fullest potential. Over the past 25 years, Samurai Success has worked with more than 400 companies and organizations across the United States and abroad, helping them develop strategies and systems that foster sustainable growth and productivity. Even during challenging economic times, Samurai Success clients have experienced record growth by implementing proven methods for success, with many praising the company for its ability to simplify complex ideas and guide them toward seemingly unattainable goals.At its heart, Samurai Success is a research-driven organization. The company investigates the behaviors and motivations of people, recognizing that trends in business, sales, economy, and society are shaped by human actions. This understanding allows Samurai Success to predict future developments and offer clients insights into emerging trends, enabling them to adapt and thrive. By blending these insights with the knowledge and expertise that clients already possess, Samurai Success crafts tailored systems that produce extraordinary results. Ultimately, Samurai Success is in service of your success, guiding clients to realize their dreams and turn them into reality.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.up

Achieving Business Growth Without Sacrificing Personal LifeIn the latest episode of our podcast, we had the pleasure of hosting Celi Arias, the founder of Grown Ass Business. Celi shared her profound insights on achieving business growth without compromising personal life. This episode is a treasure trove of strategies and advice for entrepreneurs at various stages of their business journey. Below, we break down the key themes and actionable tips discussed in the episode, providing a comprehensive guide for our readers.Celi emphasizes that business growth is not merely about increasing revenue. It requires a holistic approach that examines all key departments within a business. Entrepreneurs often focus on their strengths, which can lead to blind spots in other critical areas. Regularly assessing the performance and needs of each department, identifying blind spots using tools like SWOT analysis, and ensuring balanced growth strategies are crucial steps. For early-stage businesses, refining sales processes and achieving product-market fit are essential, while growth-stage businesses should focus on optimizing systems and enhancing team dynamics.The struggle to balance professional ambitions with personal responsibilities is a common challenge for entrepreneurs. Celi shares her own experience of navigating this balance, particularly as a new parent. Setting clear boundaries, prioritizing self-care, and delegating effectively are key strategies for achieving a better work-life balance. Celi also emphasizes the importance of evolving as a leader by challenging personal boundaries, investing in continuous learning, and trusting your team. By addressing both systems and people, engaging in self-reflection, and being open to evolving as leaders, entrepreneurs can create a thriving business that aligns with their personal values and goals.About Celi Arias:Celi is an expert scale strategist and the Founder of The GAB™ (Get Ahead in Business). Through her proprietary methodology and software covering the 5 Key Growth Systems, she empowers entrepreneurs to break free from revenue plateaus and build scalable businesses. Recognized as a top coach by The Upside in 2024, her approach emphasizes clarity and control, optimizing the essentials to ensure solid foundations for scaling up to seven figures and beyond.With an impressive educational background, including two bachelor's degrees, an MBA, a Master of Divinity, and two additional certificates, Celi brings a wealth of knowledge to her coaching practice. Her diverse experiences, from professional tango dancing to being a global fashion industry founder, coupled with her immigrant background from Argentina, have shaped her into a dynamic and passionate coach dedicated to helping entrepreneurs achieve their business goals and full potential.About Grown Ass Business™:Grown Ass Business is a full-service business strategy coaching firm dedicated to empowering entrepreneurs and organizations with the tools, knowledge, and guidance needed to achieve sustainable growth and long-term success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out Grown Ass Business website athttps://grownassbusiness.com/Check out Grown Ass Business on LinkedIn athttps://www.linkedin.com/company/grown-ass-business/Check out Celi Arias on LinkedIn athttps://www.linkedin.com/in/celiarias/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Power of Storytelling in MarketingIn the dynamic world of digital marketing, storytelling remains a timeless and powerful tool. In a recent podcast episode, Jose Escalera, CEO of The Idea Farm, shared valuable insights on the role of storytelling in marketing. The discussion highlighted how storytelling can significantly impact a business's success by creating meaningful connections with audiences. Jose emphasized that storytelling has always been a primary means of sharing experiences and knowledge, and in modern marketing, it is crucial for engaging and captivating audiences through various media.Jose introduced The Idea Farm as a digital marketing agency that offers both consulting and execution services, allowing businesses to effectively communicate their brand narratives. The agency focuses on crafting compelling narratives that resonate with target audiences, fostering deeper connections and loyalty. Jose likened this to the devotion sports fans have for their teams, illustrating the emotional bond a well-told story can create with a brand. He also discussed the importance of testing and refining narratives to ensure they resonate with audiences, using feedback to continuously improve engagement.The conversation also touched on the value of professional marketing support. Jose highlighted the cost-effectiveness of hiring a team like The Idea Farm, which provides expertise and focus that entrepreneurs juggling multiple roles might overlook. The agency begins by understanding a client's business goals and identifying key conversion points to align marketing efforts with overall objectives. Jose advised businesses to reassess their marketing strategies, focusing on thoughtful messaging and purposeful expenditures to maximize return on investment. The episode concluded with a call to action, inviting listeners to explore The Idea Farm's services and consider how storytelling can enhance their marketing strategies.About Jose Escalera:Jose leads The Idea Farm bringing with him over a decade of experience scaling successful businesses. A serial entrepreneur, he brings his considerable experience in operational excellence to the table, encouraging every client to push the limits and achieve their goals. His expertise spans financial management, goal setting, systems and operations, and the rapid adaptation necessary to succeed in a competitive business climate. He is your business's best kept secret.About The Idea Farm:The Idea Farm, Inc. is an international marketing, advertising, and public relations organization based in Danville, Kentucky. With a truly global presence, the company has served clients across four continents and maintained offices in Den Haag, The Netherlands; Kuala Lumpur, Malaysia; and Santiago, Chile.With 39 years of experience, The Idea Farm has built a reputation for developing award-winning marketing communications materials that help clients achieve their strategic marketing objectives. The firm has worked with some of the nation's most respected corporations and organizations, delivering results through innovative and impactful solutions.While The Idea Farm offers a wide range of services—including advertising, public relations, graphic design, web design, copywriting, media production, and more—its primary focus is on strategic problem solving. The company helps clients accomplish their long-term goals by developing and executing carefully crafted strategic plans, supported by a variety of tactical approaches tailored to each client’s unique needs.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out The Idea Farm website athttps://www.theideafarm.net/Check out The Idea Farm on LinkedIn athttps://www.linkedin.com/company/theideafarm/Check out Jose Escalera on LinkedIn athttps://www.linkedin.com/in/jose-escalera-b19032158Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Unlocking the Power of GeofencingIn a recent episode of The Thoughtful Entrepreneur, the host engages in an insightful discussion with Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a marketing agency known for its innovative advertising strategies. The episode highlights how their unique approach, particularly through geofencing and smart TV ads, can significantly benefit small businesses by boosting both foot traffic and online engagement. This blog post will distill the key insights and actionable advice shared during the episode, offering a comprehensive guide for businesses eager to leverage these cutting-edge marketing techniques.Cullari & Wardell is a marketing agency that utilizes advanced geofencing technology to craft highly targeted advertising campaigns. Geofencing involves using satellite technology to set up virtual boundaries around specific locations, such as competitors' businesses. This allows them to capture data from mobile devices within those areas and deliver tailored advertisements directly to potential customers' smart devices, including smartphones and smart TVs. Ernesto Cullari explains that when a consumer enters a designated area, their mobile device can be detected, provided that location services are enabled. This data is then used to infer consumer behavior and spending patterns, enabling highly targeted marketing efforts.Barbara Wardell shares compelling success stories, such as a laundromat owner who saw a surge in foot traffic after implementing their strategies and a mezcal brand that successfully attracted over 100 attendees to a tasting event by geofencing high-end restaurants in New York. The conversation continues with examples from other industries, like an erectile dysfunction clinic and an HVAC company, which saw substantial returns on their marketing investments. Barbara emphasizes the importance of initial consultations and foot traffic studies to tailor marketing strategies effectively. As the episode concludes, listeners are encouraged to explore educational resources and consider a free consultation to discover how Cullari & Wardell can transform their marketing efforts.About Barbara Wardell:Barbara Wardell is a seasoned marketing and advertising professional who transitioned from a successful career in the specialty medicine industry to become a disruptor, supporting small businesses. Guiding her geofencing ad agency, Cullari & Wardell, Barbara embraces a growth hacker mindset that strategically focuses on identifying and amplifying her clients’ strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making her efforts truly game-changing and successful. Beyond her business endeavors, Barbara is a proud mother of two exceptional young men. She harmoniously balances her dedication as a businesswoman with a passion for a healthy lifestyle, philanthropy, and spending quality time with family and friends.About Ernesto Cullari:Ernesto Cullari is a trailblazing Ad Man in the data-intense field of geofencing advertising, where he and Barbara have turned complete industries upside down. Each month, they drive over 5,000 satellite-verified in-store visits to small businesses all across the US, Canada, and Australia. Ernesto is a multi-talented creative who has achieved success in various fields. He is an ASCAP songwriter, as well as a producer and vocal coach. Ernesto has co-written and co-produced a number one hit that remained in the Top Ten for over 16 weeks on Disney’s XM Radio. He was also a candidate for the U.S. Congress and an editorial writer for Fox News and other publications for over a decade. Ernesto worked as a surgical medical device representative for 11 years before leaving to pursue a career in marketing and advertising. Ernesto quickly broke into food, beauty, and commercial photography and directing with clients like The Original Soup Man, Indigo Hotel, and Hynt Beauty. He was an early adopter of using automation and gaming technologies in advertising, which led him to geofencing, offering him the opportunity to merge his creative side with his analytical mind. Ernesto leverages both worlds on behalf of his ad clients.About Cullari & Wardell:Pioneers in Laundromat AdvertisingFounded by Ernesto Cullari and Barbara Wardell, Cullari & Wardell is revolutionizing the laundromat advertising industry by delivering 5,000 satellite-verified in-store customers to laundromat owners nationwide each month. Using cutting-edge technology, they employ customized maps on smartphones to guide potential customers directly to your door. Through innovative geofencing, when an individual sees an ad and visits a store, GPS satellites accurately track and record the visit, showcasing the true power of this disruptive approach.How We Do ItCullari & Wardell taps into the powerful connection be

A Comprehensive Guide to Modern Leadership: Embracing Diversity and Inclusion for Success  In a recent podcast episode, host Josh engages in a thought-provoking conversation with John T. Meyer, the founder of Leadmore. The discussion delves into leadership, organizational culture, and personal development, offering valuable insights for current and aspiring leaders. This blog post breaks down the key themes and actionable advice shared during the episode, providing a detailed guide to enhancing leadership skills and fostering a positive organizational culture.Josh opens the episode by inviting listeners to explore opportunities for connecting with partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh promotes a free video resource available on his website, which outlines steps to achieve 100% inbound marketing in one’s industry without relying on spam, ads, or sales tactics. He emphasizes that his methods have been successful for over 15 years, generating eight figures in revenue for his companies. Josh then introduces John T. Meyer, expressing excitement about the conversation ahead.John T. Meyer explains that Leadmore is dedicated to helping leaders become the best versions of themselves. He believes that everyone has the potential to lead, regardless of their title or background. John emphasizes the importance of stepping up to lead when the opportunity arises. His approach involves coaching entrepreneurs and delivering workshops to foster leadership skills. As the conversation progresses, Josh asks John about the trends he has observed in leadership over the past six months and what he anticipates for the future. John identifies a consistent challenge: leaders are focused on hiring, retaining, and engaging great talent. He notes that the traditional view of company culture—characterized by perks like beer in the fridge or ping pong tables—is outdated. Instead, he advocates for building values-driven cultures where leaders clearly communicate their beliefs and stand for something meaningful.About John Meyer:John T. Meyer is on a mission to inspire others to be the best version of themselves. John has spent 15 years learning leadership on the job by trying, making mistakes, and pushing himself and his teams to be Better Every Day. Today, John is the Executive Director of Leadership South Dakota, and coaches founders through his company Leadmore. In 2011, John co-founded Lemonly, a design firm that helps the world's best brands like Netflix, Marriott, Major League Baseball, and Google tell their story. As Lemonly's CEO, John built a strong company culture, gaining regional and national attention and becoming one of the best places to work in the Midwest. John is married to his wife, Paige Pearson Meyer, and loves being a girl dad to Margot and Liv. John enjoys running, traveling and finding the next big idea.About Leadmore:Leadmore is a coaching and development firm founded by CEO John T. Meyer, dedicated to helping founders and executives scale both their businesses and personal growth. Through personalized 1-on-1 coaching and dynamic cohort calls, Leadmore supports leaders in identifying their goals and challenges them to step beyond their comfort zones. The company’s approach empowers leaders to unlock their full potential, driving both professional success and personal transformation.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out Leadmore website at https://www.leadmore.com/Check out Leadmore on LinkedIn athttps://www.linkedin.com/company/leadmorecoaching/Check out John Meyer on LinkedIn athttps://www.linkedin.com/in/johntmeyer/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Navigating Your Business Finances: Goal Setting and Strategic Planning for Sustainable ProfitabilityIn the latest episode of our podcast, hosted by Josh Elledge, we delve into the crucial topic of financial management for businesses, featuring insights from **Debbie Deknight, CEO of Right Way Profits and Bookkeeping. This episode is essential for business owners, particularly in the trades and service industries, who often struggle with financial literacy and effective bookkeeping. We summarize the key insights and actionable advice shared during the episode to help you achieve financial clarity and profitability in your business.Debbie Deknight, a seasoned professional with over 30 years of accounting experience and a mastery-level certification as a Profit First coach, shares her commitment to guiding businesses toward financial clarity and permanent profitability. She explains the Profit First methodology, which integrates profit into the core of business operations, ensuring that profitability is not just a goal but a fundamental part of the business model. Debbie addresses common misconceptions, such as the belief that more sales will solve financial problems, and emphasizes the importance of building profitability into pricing strategies from the outset.Debbie also highlights the challenges business owners face, particularly in financial literacy and strategic planning. She stresses the importance of setting specific goals, creating actionable plans, and delegating tasks to achieve business objectives. To support listeners, Debbie offers a free 15-minute "Ask Me Anything" session on her website, providing guidance on strategy, accounting, and profitability. The episode concludes with an invitation to subscribe for more inspiring content and to continue the journey as thoughtful entrepreneurs.About Debbie Deknight:Debbie, founder of Right Way Profits and Bookkeeping, brings over 30 years of accounting experience and expertise as a Profit First Master certified coach and Strategic Business Advisor. Debbie is passionate about educating, implementing, supporting, profit-driven strategies that lead to sustainable success. Debbie's personal experience with financial struggles has given her a deep understanding of the challenges business owners face and she is passionate about helping them overcome these challenges. Debbie's expertise and dedication to delivering systems that put profit at the forefront, gives entrepreneurs the structure they need to gain financial clarity, improve cash flow, and pay themselves first. Her proven methods and personalized strategies have turned struggling businesses into profitable ones.About Right Way Profits and Bookkeeping:Right Way Profits and Bookkeeping combines QuickBooks Online bookkeeping with Profit First coaching to help clients achieve powerful accountability and accelerate their profits. As certified Profit First Professionals, they align accounting practices with business goals, ensuring that bookkeeping becomes a key driver of profitability.The company offers expert guidance to business owners in areas such as cloud bookkeeping, profitability improvement, process optimization, cash planning, and budgeting. They specialize in supporting esports athletes and streamers, providing tailored solutions to meet their unique financial needs.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out Right Way Profits and Bookkeeping website athttps://www.rightwayprofits.com/Check out Right Way Profits and Bookkeeping on LinkedIn athttps://www.linkedin.com/in/debbiedeknight/Check out Debbie Deknight on LinkedIn athttps://www.linkedin.com/in/debbiedeknightDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Evolution and Impact of Outdoor AdvertisingIn the latest episode of our podcast, we had the pleasure of hosting Kevin Bartanian, the founder and CEO of KEVANI, a premium outdoor advertising company. The conversation delved into the dynamic world of outdoor advertising, exploring its evolution, the types of businesses that benefit from it, and the innovative approaches that KEVANI brings to the table. This blog post will break down the key insights from the episode, providing actionable advice and detailed explanations for businesses looking to leverage outdoor advertising effectively.Outdoor advertising, also known as out-of-home (OOH) advertising, encompasses any advertising that reaches consumers while they are outside their homes. This includes billboards, street furniture, and transit advertising. Kevin Bartanian highlighted that outdoor advertising is one of the oldest forms of advertising, dating back to the first billboard in 1833. Despite its age, it remains the second fastest-growing advertising medium, trailing only digital advertising. Outdoor advertising is designed for mass audiences, making it suitable for a wide range of businesses, from local businesses in smaller markets to national advertisers in larger cities like Los Angeles and New York.KEVANI differentiates itself from traditional billboard companies by focusing on community engagement and innovative design. Kevin explained that many traditional outdoor advertising companies have lost touch with local communities due to consolidation. KEVANI, established in 2017, aims to fill this gap by engaging with local communities and curating visually appealing installations. Kevin shared several innovative examples of outdoor advertising, such as urbanization and digital technology, which allow brands to reach more people and create dynamic content changes. For businesses interested in exploring outdoor advertising, Kevin encourages visiting KEVANI's website to explore resources and learn more about the industry.About Kevin Bartanian:Kevin Bartanian is an Out of Home Advertising Expert and the Founder of KEVANI. Kevin is a fantastic speaker who is regularly featured by Forbes, The Drum, Digiday and more. After moving to America as a young immigrant Kevin has been able to build his media startup into one of the fattest growing companies in America according to The Inc. 5000 list (2023). He specializes in working on billboard advertising campaigns that bring art and value to the community they sit in. Their unique approach has attracted the attention of brands like Hermes, Gap, Louis Vuitton, Youtube, Dove, and more and they recently won an award for their work on Adidas’ women-centric I’m Possible campaign. They are currently partnered with several non-prots in the city of LA to help them reach underserved communities through free billboard spots. Some of Kevin's award winning work uses local artists to create hand-painted murals, which infuse art into advertising and create billboards that delight rather than detract from the communities they inhabit. Kevin currently serves as Vice Chairman of Glendale Arts, is a proud investor in local startups, and community art event organizer in Los Angeles. He also sits on the Innovations Committee at the Outdoor Advertising Association of America and brings nearly 20 years of experience in sales and marketing, P&L management, and executive leadership in the media and technology industries. Prior to founding KEVANI, Kevin played a critical role as Executive Vice President of Sales at StandardVision, driving the company to become one of the leading media development companies in North America. Kevin also applied his sales prowess at JCDecaux—the world’s largest outdoor advertising company.About KEVANI:KEVANI is an out-of-home (OOH) media company that specializes in promoting national and local brands through innovative outdoor advertising destinations. With a diverse inventory that includes iconic digital billboards and LED spectaculars, KEVANI offers a unique platform for brand and agency partners to engage and captivate their audience.The company was founded with the goal of bringing greater value to the OOH medium. From developing new advertising destinations to redefining how the medium is sold, KEVANI is committed to transforming the industry. This mission is at the core of their operations and is reflected in every aspect of their approach, guided by their strong Mission Statement.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out KEVANI website athttps://www.kevani.com/Check out KEVANI on LinkedIn athttps://www.linkedin.com/company/kevani/Check out Kevin Bartanian on LinkedIn athttps://www.linkedin.com/in/bartanianDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  More from UpMyInfluence:We are actively booking guests for our

Revolutionizing Customer Engagement with Personalized Video ContentIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a transformative discussion with Peter Lisoskie, the CEO of iProelio and founder of Relatable. The conversation centers around the innovative Relatable platform, which enables businesses to create personalized video content to enhance customer engagement and build meaningful relationships. This blog post will distill the key insights and actionable advice shared during the episode, offering a comprehensive guide for businesses looking to leverage personalized video content in their marketing strategies.Josh begins the episode by inviting listeners to explore new opportunities for connecting with partners, investors, influencers, and clients. Drawing from his extensive experience of speaking with over 2,000 leaders about their best business practices, Josh offers a free video resource that outlines steps to achieve 100% inbound marketing without relying on spam, ads, or traditional sales tactics. As the conversation shifts to Peter Lisoskie, Josh expresses his enthusiasm for the Relatable platform, highlighting its focus on personalization and effective communication. He notes that the platform allows users to convey the right message to the right audience through video, which he finds particularly exciting.Peter explains the foundational concept behind Relatable, identifying significant socio-economic megatrends that have influenced consumer behavior, particularly the rise of "native digitals," who now represent 51% of the global population. He emphasizes that traditional sales methods, such as lead generation and cold calling, are becoming less effective as consumers increasingly prefer to engage on their own terms. Peter encourages listeners to reflect on their own purchasing behaviors, noting that most consumers conduct research online before making decisions. This shift has led to a demand for more personalized interactions, where consumers seek relationships with individuals rather than faceless companies or brands.About Peter Lisoskie:Part mad scientist, part futurist, and an unstoppable capitalist. With over 30 years in the high-tech and product development arena, he's held division leadership roles at powerhouse companies like Hewlett Packard, Verifone, and Nike, all while amassing an impressive collection of 18 patents. Peter doesn't just foresee the future; he brings innovations to life before you even realize you need them – a true visionary.Peter's pioneering spirit sets him apart. He's been a featured expert in Inc. and made appearances on major networks such as CNN, Fox Business, and MSNBC. His expertise includes interactive videos, artificial intelligence, and the fascinating world of neuroscience as applied to sales, marketing, and customer engagement.Currently, in his labs, Peter's cooked up a new category of software called interactive video relationships. This is in response to the shift away from the Attention Economy and lead generation to the shift toward the Relationship Economy and demand generation. In fact Gartner reported 72% of all B2B and B2C buyers never want to have an interaction with a sales person. Relatable creates a choose your own adventure interactive experience plus reconnecting if the viewer pauses or re-engaging with additional Relatable's based on viewers answers and actions.  That makes it personal and relevant. Today's digital world needs to go beyond likes and comments. People want to build relationships with brands. Most importantly people want to do business with people they like, know, and trust. That's relatable delivers on your phone in the palm of your hand.About iProelio:iProelio is a software company that develops interactive solutions that help people connect in a more real and relatable way. The company's products are powered by artificial intelligence and use interactive video, interactive audio, interactive life experiences to create engaging and immersive experiences.iProelio was founded in 2017 who are passionate about creating a better way for people to connect. The company's mission is to "be relatable" and its products are designed to help people build stronger relationships.For example, our interactive video platform allows people to create and share videos that are personalized for each viewer. Our interactive audio platform allows people to listen to audio content that is tailored to their interests.We believe that our solutions can help people to build stronger relationships, learn new things, and be more productive. We are committed to creating a world where people are more connected and engaged - not in a social way but in a real way that is relatable. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out Proelio website athttps://home.relatable.pro/Check out Proelio on LinkedIn a

The Future of Sales: Harnessing AI for Autonomous Prospecting   In a recent episode of "The Thoughtful Entrepreneur," host Josh engages with Nick Smith, CEO and founder of Sailes®, a leader in autonomous prospecting through AI-driven sales bots. The discussion explores how Sailes® is transforming the sales landscape by reshaping prospecting practices with AI technology. Key insights from the episode offer actionable advice on leveraging AI in sales strategies, emphasizing the potential of AI to enhance the sales process while maintaining a personalized touch. Nick Smith introduces Sailes® as a pioneering company offering autonomous prospecting solutions for enterprises. Their sales bots manage the entire prospecting process, from identifying potential companies and enriching data to locating decision-makers and generating personalized content. These bots maintain a unique personality that reflects the human they represent, ensuring a personalized interaction. Josh raises concerns about automated outreach saturation, but Nick highlights the importance of a targeted approach, focusing on genuine connections and reducing outreach volume while increasing effectiveness. As the conversation progresses, Josh and Nick discuss best practices for using Sailes® technology. Nick emphasizes the importance of understanding the market and analyzing customer interactions to optimize outreach efforts. The AI-driven sales bots automate successful strategies, allowing sales professionals to focus on high-value activities. Nick shares insights into the real-world impact of Sailes® technology, noting significant returns on investment and the intelligence gained from sales bots. The episode concludes with an invitation for listeners to explore Sailes® further, highlighting the potential of AI to drive business growth and enhance sales outcomes. About Nick Smith:   Nick Smith is the President, CEO, and Founder of Sailes – the company that created the first AI software to automate all prospecting. Nick founded Sailes in 2018 after an extensive career in sales leadership at CBS Corporation, iHeart Radio, and other enterprise sales organizations. Recognizing the power of AI to multiply human potential, and with the knowledge that most sales teams were taking a proportional, “sales enablement” approach to prospecting, Nick invented the Sailebot® to prospect on behalf of Sales Executives while accounting for their unique personalities. Nick’s accolades include an Eagle Scout award, a two-time CBS New York “One to Watch” award, and being named “40 Future Leaders of New York Politics” by City and State Magazine. Prior to founding Sailes, he co-hosted “Common Ground,” an audio program on WOR New York and iHeart Radio, dedicated to building bridges between business and labor organizations. Sailes, a venture-backed “Startup to Watch”, currently serves Fortune 1000 to 50 enterprises and is based in New York, NY and Kansas City, MO.   About Sailes®:   Sailes® is Sales, with AI: AI for Sales on Autopilot Unlock Human Potential with the Market-Leading AI-Native Sales Prospecting Solutions In a world where sales teams are constantly challenged to do more with less, Sailes® emerges as the game-changer that redefines how businesses approach sales prospecting. Built by salespeople, for salespeople, Sailes® harnesses the power of AI to elevate prospecting, delivering a seamless blend of efficiency, personalization, and innovation. AI-Native Sailebot®: The Future of Sales Prospecting At the heart of Sailes is Sailebot®, an AI-native technology designed to take prospecting off your plate, allowing your team to focus on what truly matters—building relationships and closing deals. Sailebot® autonomously manages everything from company research and data enrichment to outbound communications and objection handling, continuously learning and adapting to match the unique style of each sales executive. This means every interaction is not only efficient but also authentically tailored to your prospects. Digital Labor™: Supercharge Your Sales Efficiency Leveraging Digital Labor™ , Sailes® maximizes your team’s productivity by automating the menial and time-consuming tasks that often bog down sales efforts. From sourcing leads to responding to prospects, Sailebot® works tirelessly in the background, ensuring no opportunity is missed and freeing your team to engage only when it’s time to make meaningful connections. A New Era of Sales Excellence Sailes isn’t just about automating tasks; it’s about transforming the way sales teams operate. By complementing the skill and intuition of human salespeople with the precision and intelligence of AI, Sailes unlocks unprecedented potential, enabling your team to achieve new heights of success. Discover the future of sales with Sailes—where technology empowers your team to be more human, more effective, and more successful.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinflu

The Power of Personalization: Enhancing Buyer Engagement Through Conversational Design   In the latest episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Mary Kathryn Johnson, also known as MKJ, a founder, podcast host, and CEO. MKJ brings her expertise in helping entrepreneurs accelerate the buyer's journey through conversational and category design. This episode is a treasure trove of insights for entrepreneurs navigating the crowded digital marketplace. Let's dive into the key takeaways and actionable advice shared during the episode.   Mary Kathryn emphasizes that in today's saturated business environment, simply being louder or more visible is not enough. Entrepreneurs must find ways to stand out by being specific and personalized in their messaging. She highlights the importance of identifying your unique selling proposition, tailoring communication to address the specific needs of ideal customers, and ensuring consistent branding across all platforms. Additionally, MKJ stresses the importance of focusing on the buyer's journey rather than just the sales journey, which involves understanding the potential buyer's needs, preferences, and pain points.   MKJ’s expertise lies in helping entrepreneurs design conversations that facilitate trust and engagement. She discusses the role of interactive video as a powerful tool for enhancing engagement, introducing "Relatable," a platform for creating interactive video content. Mary Kathryn underscores that relationships are built over time and require trust, advocating for consistent communication, value-driven content, and personalized follow-up messages. By focusing on the buyer's journey, leveraging technology, and being authentic, entrepreneurs can create a more effective and engaging approach to business that fosters trust and drives success. For more information, explore Mary Kathryn’s work at callmemkj.com and engage with her on social media platforms. About Mary Johnson:   Mary Kathryn Johnson, known as MKJ, is a dynamic CEO and M.I.S.C.H.I.E.F. Maker (Mindset Impact Strategic Catalyst Helping Innovative Entrepreneurs FOCUS). With over 20 years of experience in online business and marketing, MKJ helps entrepreneurs, CEOs, and leadership teams gain clarity and focus on what makes their business unique, and how to communicate that difference to both internal and external customers. MKJ specializes in guiding businesses away from the crowded Attention Economy and outdated sales strategies like lead generation and sales funnels. Instead, she focuses on the Relationship Economy, demand generation, and optimizing the buyer's funnel. Her approach shortens the sales process, increases customer retention, and creates communities that actively promote businesses through Word of Mouth. MKJ is also the host of the M.I.S.C.H.I.E.F. Maker podcast, where she shares insights on helping businesses thrive by connecting with customers in more meaningful, lasting ways.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode:   Want to learn more? Check out Mary Kathryn Johnson's website at https://www.callmemkj.com/ Check out Mary Kathryn Johnson on LinkedIn at https://www.linkedin.com/in/callmemkj/   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.    

Creating a Thriving Workplace: The Power of Gratitude and Wellness Practices   In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Ania Halama, the founder and CEO of Xpansion Alchemy. The episode delves into the critical themes of workplace wellness, the transformative power of gratitude, and practical tools to boost employee satisfaction and productivity. This blog post will break down the key insights from the episode, offering actionable advice and thorough explanations to help you foster a healthier and more productive work environment. Ania Halama introduces her company, Xpansion Alchemy, as a comprehensive wellness platform that operates in both business-to-business (B2B) and personal development spaces. The platform focuses on various aspects of well-being, including health, relationships, financial wellness, and overall productivity. Ania's mission is to help individuals and organizations feel better, which in turn leads to improved relationships and enhanced performance in the workplace. One of the central themes of the episode is the significance of gratitude in fostering a positive work environment. Ania shares a simple yet powerful practice: encouraging team members to express gratitude not only for what they appreciate but also for why they appreciate it. This practice can shift individuals' internal states, promoting a sense of well-being and connection among team members. Beyond gratitude, Ania discusses various tools and practices that can inspire a culture of appreciation and well-being in the workplace. Gratitude meditation and breathwork are becoming increasingly popular in corporate settings. These practices can help employees manage stress and improve focus. Ania also shares insights into trends in employee well-being, emphasizing the importance of addressing feelings of unworthiness through appreciation and self-work. Xpansion Alchemy offers a range of services, including monthly live classes and a back-office portal with resources organized by key wellness pillars. By prioritizing employee well-being and fostering a culture of appreciation, organizations can enhance their overall success and create a thriving workplace community. About Ania Halama:   Ania Halama is a world-renowned spiritual mentor, plant medicine facilitator, intuitive healer, and entrepreneur whose life journey is a testament to the power of self-discovery and manifestation. After breaking free from an unfulfilling corporate career, Ania embarked on a transformative global odyssey that opened her to ancient healing modalities and her true life's purpose. Today, Ania draws from a multitude of certifications - including EFT Practitioner, Breathwork Facilitator, Ho'oponopono Master, and Akashic Records Reader - to help thousands of heart-centered individuals align with their highest potential. Her keen intuitive abilities and mastery of the Law of Attraction allow her to guide clients in attracting health, love, wealth, and spiritual abundance. Recognized as a "Top Millennial Powerhouse" by Entrepreneur Magazine and "Top 10 Entrepreneur to Follow" by US Reporter, Ania's insights have been featured across major media outlets. She is a two-time bestselling author of "Rebel's Guide to Spirituality" and "Women Gone Wild the Wealth Edition", she is also the founder of Xpansion Alchemy. With an intuitive artist's eye for beauty and a passion for uplifting others on their journeys, Ania fuses her business savvy and metaphysical gifts. Her mission is to impact lives by empowering people to manifest their deepest desires through radical self-love, spiritual awakening, and entrepreneurship.   About Xpansion Alchemy:   Xpansion Alchemy is an interactive, holistic school for individuals looking to become the best versions of themselves. If you want to clear your mind, let go of limiting beliefs, and heal life’s traumas, we’ll provide you with just the right tools & techniques! On average, our students achieve higher levels of consciousness, happiness, drive, & personal freedom.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode:   Want to learn more? Check out Xpansion Alchemy’s website at https://xpansionalchemy.com/ Check out Xpansion Alchemy on LinkedIn at https://www.linkedin.com/company/92701077 Check out Ania Halama's website at https://aiahalama.com/ Check out Ania Halama on LinkedIn at https://www.linkedin.com/in/aniahalama/   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the p

Book Publishing Insights with Michelle De Filippo: A Comprehensive Guide for Aspiring Authors In a recent podcast episode, Josh spoke with Michelle De Filippo, founder of 1106 Design, to explore the evolving landscape of book publishing. Michelle, a seasoned expert in the industry, shares valuable insights into the rise of self-publishing and how authors can maintain control over their work while maximizing their earnings. Through her company, 1106 Design, Michelle empowers authors by offering a range of services, including editing, design, and formatting, enabling them to publish independently without relying on traditional publishers. Michelle also discusses the impact of technology on the publishing industry, particularly the growth of self-publishing platforms and the continuing demand for print books. While digital content and AI are on the rise, she emphasizes the irreplaceable value of an author’s unique voice and perspective. Michelle advises aspiring authors to conduct thorough market research and embrace their individuality, ensuring their work resonates with readers and stands out in a crowded market. To help aspiring authors navigate the self-publishing process, Michelle highlights the importance of quality, including professional editing and design services. She encourages authors to invest in high-quality production to ensure their books are market-ready and reflect their authenticity. Michelle’s expertise and resources, including a free e-book titled "Publish Like the Pros," provide valuable guidance for anyone considering self-publishing, making this episode a must-listen for future authors. About Michele DeFilippo:   Michele DeFilippo has more than 50 years of experience in book publishing. Her company, 1106 Design, makes it easy for authors to release a topquality book, keep control of it, and earn more money every time they sell a copy. Michele is on a mission to help authors ask the right questions, avoid scams, and make informed decisions when they search for publishing service providers.   About 1106 Design:   1106 Design provides end-to-end book design, production and publishing services for independent authors who seek all the quality of traditional publishing without forfeiting their rights and royalties in return. 1106 Design is a team of experienced publishing industry professionals dedicated to managing every step of your project, from the first draft to a beautifully finished book in all formats. Once completed, your book will be available for sale in the online and retail outlets of your choice. What sets 1106 Design apart is their commitment to your financial success. They help you set up book distribution accounts in your name, ensuring that every penny of net revenue—after retailer discounts and printing costs—is deposited directly into your bank account. This often results in significantly higher earnings per book sold compared to traditional publishing models. If this sounds like the right approach to achieving your publishing goals, contact 1106 Design today. The team will reach out to learn about your book and answer any questions you may have. Based in Phoenix, Arizona, 1106 Design works with non-fiction and fiction authors worldwide.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode:   Want to learn more? Check out 1106 Design website at https://1106design.com/ Check out 1106 Design on LinkedIn at https://www.linkedin.com/company/1106-design-llc/ Check out Michele DeFilippo on LinkedIn at https://www.linkedin.com/in/michele-defilippo-824247   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Transforming Challenges into Opportunities: Insights on Modern Business Leadership   In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Blair LaCorte, the Managing Director of LaCorte Ventures. The discussion delves into Blair's diverse career journey, the challenges that contemporary business leaders face, and the transformative role of technology, particularly artificial intelligence (AI), in shaping business operations. This blog post will break down the key insights and actionable advice shared during the episode, providing a comprehensive guide for business leaders looking to navigate today's complex business landscape.   Josh opens the episode by inviting listeners to explore opportunities for connecting with partners, investors, and clients. He shares insights from his extensive experience, having spoken with over 2,000 leaders about their best business practices. Josh offers a free video class on his website, Up My Influence, where he outlines strategies for generating high-ticket sales appointments without relying on spam or ads. He emphasizes the importance of building relationships and invites potential guests to join his podcast. Blair LaCorte shares his unique career trajectory, which he humorously likens to that of Forrest Gump due to its diverse experiences. He recounts his upbringing in a family of entrepreneurs, with both parents running their own businesses. This early exposure to the challenges of entrepreneurship shaped Blair's understanding of business dynamics.   As the conversation shifts to contemporary business challenges, Blair identifies three primary concerns that executives are grappling with today: cultural shifts in the workplace, economic pressures, and product commoditization. He discusses the evolving nature of work culture, particularly in the context of remote work and the expectations of younger generations. Blair emphasizes the need for leaders to adapt to changing economic conditions and to find innovative solutions to manage costs and maintain efficiency. He also highlights the challenge of commoditization in products and services, stressing the importance of focusing on customer relationships. The discussion then turns to the impact of AI on business operations, where Blair shares insights from a recent AI conference he hosted. He introduces his coaching group, Mastermind Innovate, which brings together CEOs from various industries to share insights and support one another.   About Blair LaCorte:   Blair LaCorte is a dynamic business executive and transformational leader known for his curiosity, collaboration, and competitive spirit. With a diverse career spanning entertainment, aviation, AI, aerospace, and more, Blair has led companies through growth, restructuring, and IPOs, while mentoring and coaching teams to drive success. His passion for mentorship is reflected in his work with several coaching organizations, and his broad industry experience allows him to share best practices across sectors. Blair’s leadership style focuses on aligning teams, driving motivation, and achieving operational excellence. An active investor and advisor to over 100 companies and nonprofits, Blair has an impressive track record of delivering growth and investor returns. He holds an MBA from Dartmouth’s Tuck School of Business and has completed executive coursework at Stanford. A space enthusiast and former NASA Innovator of the Year, Blair is an astronaut-in-training, set to fly with Virgin Galactic.   About LaCorte Ventures:   Lacorte Ventures is a family office engaged in seed investing and advisory services for early-stage venture and middle-market private companies. This includes executive mentorship, coaching and board participation focused on:   - select project-based B2B restructuring - fundraising - growth initiatives   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode:   Want to learn more? Check out LaCorte Ventures on LinkedIn at https://www.linkedin.com/company/lacorte-ventures/ Check out Blair LaCorte on LinkedIn at https://www.linkedin.com/in/blair-lacorte-68084/   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.    

Navigating Leadership, Burnout, and Purpose   In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a profound conversation with Dennis Franczak, the founder and partner of Bright Matter Advisors. The discussion explores the complexities of leadership, personal growth, and the critical importance of understanding one's purpose in life and work. Dennis shares his personal journey through burnout as a CEO, the invaluable lessons he learned, and how he now dedicates his efforts to helping other executives navigate similar challenges. Dennis Franczak's story is a compelling narrative of resilience and transformation. As a CEO for nearly two decades, he faced severe burnout that had been building over the years. In 2022, recognizing the toll it had taken on him, he decided to take a six-month sabbatical to focus on self-healing and reflection. During this time, he disconnected from the demands of his professional life and engaged in deep introspection, ultimately realizing that he had lost touch with his identity as a leader and family man. Upon returning to the professional world, Dennis transitioned into a chairman role at his former ad agency and founded Bright Matter Advisors. His mission is to assist executives in understanding their true selves, their relationships with their careers, and what they want to be known for. A significant theme in Dennis's journey is the need for vulnerability among leaders. He discusses how executives often feel pressured to maintain a facade of strength and control, which can prevent them from seeking help when they need it. Dennis emphasizes that being vulnerable is not a sign of weakness; rather, it is a crucial step toward healing and growth. He encourages leaders to open up about their struggles and seek support before reaching a breaking point. At Bright Matter Advisors, Dennis works with high-performing professionals through one-on-one coaching, group sessions, and workshops, focusing on self-discovery, career alignment, and discovering their purpose and legacy.   About Dennis Franczak:   Dennis Franczak is a seasoned entrepreneur and executive advisor with a deep passion for meaningful impact and legacy. With over two decades of experience, Dennis has navigated the complex landscapes of advertising and business strategy, establishing himself as a thought leader in both fields. As the founder and former CEO of a highly successful advertising agency, he possesses extensive knowledge of the latest trends in advertising and brand strategy. Today, Dennis dedicates his expertise to CEO and executive advisory, helping leaders scale their businesses, optimize sales processes, and determine the right times to buy or sell their enterprises. Dennis's journey is marked by personal transformation. After experiencing burnout post-COVID and realizing the detrimental effects of maintaining a façade of the "perfect CEO," he took a six-month sabbatical to reconnect with his core values through therapy and self-reflection. This period of profound personal growth has equipped Dennis with unique insights into the challenges executives face, from loneliness and isolation to the struggle for authenticity in leadership. Driven by a desire to help others avoid the pitfalls he encountered, Dennis now emphasizes the importance of work-life balance, self-awareness, and leading with authenticity. His approach is a blend of practical business strategies and motivational guidance, aimed at fostering resilience and long-term success among executives and emerging leaders alike. He believes that true leadership is about creating a lasting, positive impact and leaving a meaningful legacy.   About Bright Matter Advisors:   Bright Matter Advisors is a team of former CEOs and executives who have been where you are. We've been in your shoes. We've had similar problems, challenges, failures, and successes. We remember the late hours, working on vacation, the stress that comes with our position, and of course making sure our people are taken care of. We've been stuck on a problem, whether it be growth, profitability, marketing, regulators, operational efficiency, sales. We could name dozens of more problems we've faced. But you get it. You've been there. We also remember the times when we wished we could talk to other people like us who've been where we are, who understand us, and get support from them. At times, being an executive can be isolating and lonely, and you have to put up brave front because everyone expects you to be perfect. Not here. Now you have a chance to work with people who you can share your struggles, get help, and find inspiration. Because we have been right where you are and we ended up achieving our goals. You can too. It's time to "level up" and enjoy your role knowing you have a group of colleagues who can relate to what you are going through, and help you unlock solutions that deliver previously unachievable results. The kind of results

The Best Framework for Infinite Leadership and Personal Growth   In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Kylee Leota, the founder and chief vision officer of "Elements 4 Success." The episode delves into the nuanced concepts of success and leadership, particularly through Kylee's innovative framework known as "infinite leadership." This framework comprises eight pillars designed to help individuals define and achieve their personal and professional goals. Below, we break down the key insights and actionable advice shared during the episode.   Josh opens the episode by emphasizing the importance of thoughtful connections and networking for business growth. He shares his extensive experience of conversing with over 2,000 leaders to uncover the best sources of business success. Josh promotes a free video resource available on his website, which outlines steps to achieve 100% inbound marketing without relying on spam, ads, or sales tactics. This sets the stage for a deeper exploration of success and leadership with Kylee Leota. Kylee begins by sharing her perspective on success, quoting Earl Nightingale: "Success is the progressive ongoing realization of a worthy goal or ideal." She highlights that success is a deeply personal journey, varying from person to person. Many individuals become trapped in societal expectations of success, losing sight of their unique paths. Kylee's mission is to empower and inspire others to navigate their success journeys, both personally and professionally.   Kylee observes that many leaders struggle with a sense of unconscious existence, particularly in the aftermath of the COVID-19 pandemic. People often fall back into routine, going through the motions of daily life without making conscious choices. This lack of mindfulness can hinder personal growth and success. Kylee emphasizes the importance of self-reflection, starting with the first pillar of her infinite leadership model: Identity. She encourages individuals to ask themselves: Who am I at this moment? Where do I want to be in my journey? Understanding one's identity and aligning it with personal goals is crucial for progress. This self-awareness forms the foundation for conscious living and intentional decision-making.   About Kylee Leota:   Kylee Leota is the founder of Elements 4 Success – a global organisation delivering transformational experiences to individuals, teams, and businesses. Earl Nightingale defines success as “the progressive realisation of a worthy goal or ideal”. Kylee wishes to empower people of all ages so that they can develop the confidence, skills, and tools they require to live a life of their design and purpose. She believes that you have the knowledge within yourself to create success and gives you the right tools in your toolbox to help you make these goals and ideals, reality! After 20 years in the education sector, including leadership roles at both schools, and regional levels, Kylee wants to empower and have a positive impact, further than just the education sector: working collaboratively across sectors including complex behaviour, trauma and early intervention, as well as transition to work sectors. Her depth of experience and knowledge ensures she is adaptable to any industry. Kylee is a change management facilitator, specialising in sustainable behaviour changes for both individuals and teams. With a track record for results, Elements 4 Success has a long list of happy clients who have achieved their goals, a team renowned for its out of the box thinking and solution focused approaches.   About Elements 4 Success:   Elements 4 Success is a global organization delivering powerful experiences to individuals, teams, and businesses. Founded by Kylee Leota, Elements 4 Success delivers high-performance coaching, consultancy, and training programs that enable all to optimise growth through their journey of self-discovery, awareness, and development. Earl Nightingale defines success as “the progressive realisation of a worthy goal or ideal”. Elements 4 Success believes that you have the knowledge within you to create success and gives you the right tools in your toolbox to help you make these goals and ideals, reality. Leadership is a skill, not a position and at Elements 4 Success we believe that the principles of leadership, knowing yourself and others, are the foundations to creating the success you want in life.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode:   Want to learn more? Check out Elements 4 Success website at https://elements4success.com.au/ Check out Elements 4 Success on LinkedIn at https://www.linkedin.com/company/elements-4-success/ Check out Kylee Leota on LinkedIn at https://au.linkedin.com/in/kylee-leota-65a332100 Don’t forget to subscribe to The Thoughtful Entrepreneur and th

Mastering the Art of Hiring Talent   In a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages with Philip Rivers, co-founder of Talent HQ, to explore the intricacies of hiring talent, especially for small businesses. Philip shares his expertise on the common challenges business leaders encounter, emphasizing the importance of clear job descriptions and structured onboarding processes. This blog post distills key insights from their conversation, offering practical advice to help streamline your hiring process.   One of the main challenges small business owners face is identifying the right candidates, often due to unclear hiring needs. Philip highlights the necessity of defining specific skills and responsibilities for each role and crafting detailed job descriptions to attract suitable candidates. Additionally, he underscores the importance of a structured recruiting process, which includes initial screenings, structured interviews, and assessments to evaluate candidates' skills and fit for the role. Talent HQ assists businesses by streamlining these processes, ensuring a thorough understanding of client needs and implementing a rigorous vetting process.   Effective onboarding is crucial for the long-term success of new hires, yet many businesses overlook this step, leading to high turnover rates. Philip stresses the importance of documented Standard Operating Procedures (SOPs), comprehensive training programs, and mentorship to help new hires integrate smoothly. Talent HQ supports businesses in developing robust onboarding processes, providing resources and continuous support to ensure new employees feel welcomed and equipped to succeed. By addressing these aspects, businesses can enhance their hiring outcomes and foster a positive work environment.   About Phillip Rivers:   Phillip Rivers launched his career in marketing and sales by designing and selling t-shirts timed with Nike Dunks releases on niche message boards. With no access to Facebook ads, Phillip mastered the art of building and monetizing email lists, laying the groundwork for his future achievements. Later on, Phillip founded an email marketing agency that drove over $200M in attributed revenue for its clients. The agency grew to nearly 8-figures and over 50 employees, leveraging global talent for outstanding results. A sought-after speaker and consultant, Phillip is renowned for his actionable insights in scaling businesses, optimizing email and SMS marketing, and uncovering easy marketing wins. His methodologies have propelled some of the fastest-growing brands online to explosive growth. Today, Phillip is using his processes for vetting top tier global marketing talent to help companies scale their output and margins with global talent.   About Talent HQ:   Leading staffing agency connecting global marketing talent to their dream jobs.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode:   Want to learn more? Check out TalentHQ website at https://www.talenthq.co/ Check out TalentHQ on LinkedIn at https://www.linkedin.com/company/the-talenthq/ Check out Phillip Rivers on LinkedIn at https://www.linkedin.com/in/thephilrivers/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.      

Building a Brand That Resonates: Insights on Emotional Connections and B2B Marketing Trends   In this podcast episode, the host engages in a conversation with Rachel Minion, co-founder of Rockstarr and Moon, focusing on branding and B2B marketing strategies. Rachel highlights the significance of congruence in branding, using music as a universal connector to evoke emotional resonance. She elaborates on the process of filtering clients through brand messaging and offers insights into current B2B marketing trends, particularly emphasizing the effectiveness of LinkedIn newsletters and email lists. Rachel critiques disingenuous marketing practices and strongly advocates for transparency and setting realistic expectations. She shares her perspective on how authenticity in marketing can build trust and foster stronger client relationships. Her insights provide valuable guidance for businesses looking to refine their marketing strategies in a rapidly evolving landscape. The episode wraps up with reflections on the communal power of music and its profound impact on branding. Rachel underscores how music can unify and engage audiences, creating a lasting emotional connection that enhances brand identity. This discussion offers a fresh perspective on integrating music into branding efforts to strengthen emotional ties with clients and customers. About Rachel Minion:   Rachel Minion is a force to be reckoned with—a marketing rockstarr, a relentless cancer warrior, and a dynamic speaker who embodies resilience, raw honesty, and unapologetic truth. With over 20 years of experience in the marketing industry, Rachel has honed her expertise to become a powerhouse of no-nonsense insights and actionable strategies that resonate deeply with her audience. Rachel’s speaking style is direct, bold, and refreshingly real. She doesn’t just skim the surface; she dives deep into the complexities of life and work, tackling the tough topics that others shy away from. Whether navigating the unpredictable career journey, confronting the life-altering reality of a cancer diagnosis, or breaking free from societal expectations to find and amplify your unique voice, Rachel brings real talk to the table. As a speaker, Rachel Minion is here to do more than just inspire—she’s here to provoke thought, ignite passion, and challenge your audience to push beyond the superficial. Her talks are a powerful blend of authenticity, leadership, and courage, leaving listeners not just motivated but equipped to face adversity head-on and lead with unwavering passion.   About Rockstarr and Moon:   Their comprehensive services are tailored to meet current demands and ensure sustainable growth. Offers the expertise needed to jumpstart marketing efforts and drive growth. As a business expands and considers building an internal team, they will be there to provide support. They offer frameworks, playbooks, and guidance to ensure a smooth transition.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode:   Want to learn more? Check out Rockstarr & Moon website at https://rockstarrandmoon.com/ Check out Rockstarr & Moon on LinkedIn at https://www.linkedin.com/company/rockstarr-and-moon Check out Rachel Minion on LinkedIn at https://www.linkedin.com/in/rachelminion   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.    

Coaching for Success: Why Every CEO Needs a Guide in Today’s Business Landscape   In a recent episode of The Thoughtful Entrepreneur, host Josh explores the complexities of CEO leadership with Glenn Gow, a seasoned CEO success coach. With over 25 years of experience as a CEO and a background in venture capital, Glenn provides valuable insights into the unique challenges CEOs face today. The discussion highlights key themes such as managing responsibilities, people, and team dynamics, offering actionable advice for current and aspiring CEOs. Glenn Gow's extensive experience and passion for coaching CEOs are evident as he discusses the realities of the role. Many CEOs find themselves overwhelmed by unexpected responsibilities, such as managing boards and customer relationships, which may not align with their core competencies. Glenn emphasizes the importance of adaptive leadership skills, effective delegation, and building a strong leadership team to navigate these challenges. He also advises on preparing for economic uncertainty through budget constraints, scenario planning, and leadership readiness. The episode underscores the significance of coaching in enhancing CEO effectiveness. Glenn shares his personal experience with coaching, describing it as transformational, and highlights the benefits of skill enhancement, objective perspective, and accountability. He invites CEOs to consider a complimentary coaching session with him, emphasizing that coaching is valuable for both those facing challenges and top performers seeking new insights. The discussion also touches on the impact of AI on business, encouraging leaders to embrace new technologies for a competitive edge. Josh concludes by thanking Glenn and encouraging listeners to engage with the resources available on Glenn’s website and subscribe to The Thoughtful Entrepreneur for ongoing inspiration. About Glenn Gow:   Glenn Gow is The CEO Success Coach. He was a CEO for 25 years, a venture capitalist for 5 years, and was trained by a CEO coach for 17 years. He’s a Harvard MBA, a board member and an expert in AI. He is committed to his clients’ success. Glenn has spoken at The Wall Street Journal AI Conference, the National Association of Corporate Directors, MIT/Stanford Venture Lab, Harvard Business School, The Private Directors Association, Silicon Valley Directors Exchange, the Association for Corporate Growth, The Entrepreneur’s Organization, and the Northern California Venture Capital Association . He writes an AI column for Forbes and has been published in Directors & Boards, Directorship (NACD), The Chief Executive Group, Inc. Magazine, and InfoWorld. As a CEO for 25 years, he advised numerous leading tech companies including Apple, Google, Microsoft, and many more, on strategy.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode:   Want to learn more? Check out Glenn Gow website at https://www.glenngow.com/ Check out Glenn Gow on LinkedIn at https://www.linkedin.com/in/glenngow   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Protecting Your Business: The Importance of Intellectual Property in the Digital Age   In the latest episode of our podcast, host Josh sits down with Matthew Fornaro, a seasoned business law attorney and founder of Matthew Fornaro, P.A.. The discussion delves into the critical legal considerations for small and medium-sized businesses (SMBs), emphasizing the importance of a solid legal foundation for business success. This blog post will break down the key insights shared by Matthew, offering actionable advice and thorough explanations to guide entrepreneurs in navigating the legal landscape of business ownership. Matthew Fornaro is introduced as a business law attorney with a focus on litigation (90%) and transactional work (10%). His practice primarily serves small and medium-sized businesses, helping them navigate various legal challenges throughout their business lifecycle. While most of his clients are based in Florida, he also assists businesses across the country. Matthew emphasizes the necessity of having proper legal documents in place for any business. Entrepreneurs often overlook foundational documents in their eagerness to start their ventures. Essential documents every business should have include bylaws, operating agreements, contracts, rental agreements, and licensing agreements. A key theme in Matthew's advice is the necessity of assembling a team of professionals to support business operations. Entrepreneurs should seek out a business law attorney, an accountant, and other specialists to ensure that all aspects of the business are managed effectively. This collaborative approach helps businesses navigate challenges more efficiently and positions them for success. Matthew encourages business owners to be proactive in their legal planning, including having an employee handbook, insurance, and compliance with regulations. By establishing these foundational elements, businesses can better manage potential issues before they escalate.   About Matthew Fornaro:   Matthew Fornaro has been a business law attorney serving South Florida, including Coral Springs and Parkland, since 2003. Prior to starting his own law firm, he was an attorney at a 300+ attorney civil practice law firm that served local, national, and international clients, and was also an attorney at a prestigious national law firm. Matthew practices complex commercial litigation, including contract disputes. Matthew, a member of the Florida Bar and District of Columbia Bar, also practices construction law, intellectual property law, homeowner and condominium association representation, and drafts and revises of business documents, including the formation of business organizations. Matthew assists new business owners in choosing and drafting all legally required documents. Matthew is involved in mentoring new attorneys, as both a graduate and instructor of the Kaufman Foundation’s FastTrac NewVenture Program, presented by the Broward County Office of Economic and Small Business Development and the City of Hollywood, as well as a graduate and instructor for the Florida State University College of Business Jim Moran Institute for Global Entrepreneurship Small Business Executive Program. As a small business owner himself, Matthew is proud of his representation of businesses in our community and is also available to assist in all transactional and litigation needs.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode:   Want to learn more? Check out Matthew Fornaro, P.A. website at https://fornarolegal.com/ Check out Matthew Fornaro on LinkedIn at https://www.linkedin.com/company/matthew-fornaro-p.a./   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.      

Luxury Marketing Insights: A Comprehensive Guide In a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages with Lillian Raji, president of the Lillian Raji Agency, to explore the intricacies of luxury marketing. With over two decades of experience in luxury public relations, Lillian shares her expertise on connecting with luxury consumers, emphasizing the emotional aspects of marketing and the critical importance of listening to clients. This blog post highlights the key themes from their conversation, offering actionable advice for businesses aiming to refine their luxury marketing strategies. Lillian Raji, a seasoned expert in luxury marketing, focuses on high-end brands in the watch, jewelry, and hospitality sectors. Her agency specializes in helping luxury brands forge deep emotional connections with consumers. During the podcast, Lillian discusses her journey, including her recent focus on the Olympics and her upcoming series, "How to Succeed in Watches if Your Name Isn't Rolex," which aims to spotlight lesser-known, high-quality watch brands. She underscores the significance of storytelling in luxury sales, sharing anecdotes that illustrate how effective storytelling can enhance product value and foster customer loyalty. A central theme of the discussion is the importance of emotional connections in luxury marketing. Lillian emphasizes that luxury marketing transcends the product itself, focusing instead on the story and emotions it evokes. She shares a personal experience with a Cartier watch, highlighting how luxury brands must create narratives that resonate with consumers. Additionally, Lillian stresses the value of listening to customers, recounting a successful client interaction that underscored the importance of understanding client needs. By embracing these principles, businesses can create meaningful connections with customers, enhance their marketing strategies, and achieve long-term success in the luxury market. About Lilian Raji: For over two decades, Lilian M Raji has served as strategic counselor and public relations advisor to some of the world’s leading luxury brands. She’s helped introduce S.T. Dupont to the U.S. market, aided the Quebec Government Delegation in promoting their artists to the broader American market, and handled the press launch of WatchBox -- with publicity from full page coverage in the New York Times, Bloomberg, Wall Street Journal and more, leading to the start up securing $100 million in funding. When brands have a story to tell, Lilian gets them in front of the widest, most qualied audience possible. She seamlessly integrates marketing, PR and sales to ensure every facet of a client’s strategy is harmoniously aligned and reinforced across all consumer-facing channels. Lilian delivers tailored, client-focused services with marketing blueprints customized to each client’s unique identity and aspirations. Her attention to detail is especially prized in the luxury sector, making her the quintessential choice for emerging and growing brands striving for distinction and excellence. In between showing clients how to make more money with existing and new customers, Lilian pens a regular column called,“Dear Lilian: e PR Advisor,” for National Jeweler Magazine. About The Lilian Raji Agency: For almost two decades, The Lilian Raji Agency has served as trusted business consultant, brand strategist and public relations manager for both small and global luxury brands worldwide. We provide brand strategy, public relations, marketing strategies, social media marketing, event marketing, and digital marketing for luxury and lifestyle brands. Our clients are in fine jewelry, luxury watches, high-end fashion, luxury hotels and other consumer goods and services. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out The Lilian Raji Agency website at https://www.lmrpr.com/ Check out The Lilian Raji Agency on LinkedIn at https://www.linkedin.com/company/the-lilian-raji-agency/ Check out Lilian Raji on LinkedIn at https://www.linkedin.com/today/author/lilianrajipr Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Unlocking the Potential of Franchising   In a recent episode of "The Thoughtful Entrepreneur," John Romney, Vice President and shareholder of Franchise Creator, shared valuable insights into the franchising world. Franchise Creator, a leading franchise development firm in the U.S., has helped over 800 businesses transition to a franchise model with a streamlined process that takes about 120 days. John discussed the comprehensive support they offer, emphasizing that businesses don't need multiple locations or extensive experience to start franchising. Looking towards 2025, John predicts significant growth in the franchise sector, highlighting its resilience during economic downturns like the COVID-19 pandemic. The model's appeal lies in offering independence while providing support and structure, attracting those disillusioned with traditional corporate roles. The home services sector, in particular, is experiencing notable growth due to its lower startup costs and quick launch potential, making it an attractive option for aspiring franchisees. For those considering franchising, John advises self-reflection to understand one's experience, lifestyle, and investment capacity. Franchise Creator distinguishes itself by offering a wide range of franchise opportunities and a personalized approach, starting with an introductory call to understand candidates' needs. Engaging directly with Franchise Creator can provide clarity and insight, helping potential franchisees make informed decisions and find the right fit for their entrepreneurial journey.   About John Romney: John Romney is a leading authority in the franchising industry, recognized for his strategic insights and proven track record in scaling businesses. As Vice President and Shareholder at Franchise Creator, the nation's largest franchise development firm, John has consulted with over 1,000 business owners, successfully franchised more than 800 businesses, and facilitated the sale of thousands of franchises globally. His innovative approach to growth, leveraging cutting-edge marketing and expansion strategies has driven record breaking results across multiple industries. With deep expertise in tailoring franchise models, technology integration, and international business development, John is a dynamic thought leader who brings actionable strategies to every conversation. He’s not just a consultant— he’s a growth architect, passionate about empowering businesses to reach their full potential through franchising.   About Franchise Creator:   At Franchise Creator, the team offers business expansion strategies along with coaching and consulting services. For those interested in expanding their business through franchising, Franchise Creator provides a free consultation on how to franchise a business and expand into hundreds of locations without the need to invest personal money or resources. With years of experience in transforming local businesses into globally recognized franchise companies throughout the United States, Franchise Creator has all the necessary tools to help clients grow their businesses into national or international enterprises. Depending on individual needs, clients can choose to hire Franchise Creator to manage the entire franchise program—from inception and the development of franchise marketing and sales materials to franchise sales and marketing—or they can engage the company for specific tasks. Franchise Creator is led by Mr. Hossein Kasmai, an industry leader in the field of franchising. Mr. Kasmai has successfully franchised multiple concepts, growing them to over 170 locations across 11 countries in a remarkably short time. Many of these concepts have been recognized among the top 100 fastest-growing franchises and the top 500 franchises worldwide for several years.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Franchise Creator website at https://franchisecreator.com/ Check out Franchise Creator on LinkedIn at https://www.linkedin.com/company/franchise-creator Check out John Romney on LinkedIn at https://www.linkedin.com/in/mrromney Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Unlocking Business Growth Through Peer Groups In a recent podcast episode, host Josh engages with Bob Carruthers, a Vistage Master Chair from Denver, Colorado, to discuss the concept of peer groups for business leaders, particularly through the organization known as Vistage. Bob, who has been involved with VisIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer & Co Founder of GreenBanana SEO, Kevin Roy.tage since 1996, shares his extensive experience and provides valuable insights into the benefits of peer groups, the evolution of the organization, and the challenges faced by leaders today. The conversation highlights how Vistage connects top leaders in peer groups, allowing them to leverage each other's experiences and knowledge to navigate the complexities of being a CEO or key executive. Bob elaborates on the primary function of Vistage peer groups, emphasizing their role in providing a platform for successful CEOs from various industries to share insights and experiences. He highlights the benefits of collaborative decision-making, diverse perspectives, and a supportive environment that fosters innovation and learning. Reflecting on the evolution of Vistage, Bob notes its significant growth from approximately 500 chairs worldwide to operating in 35 countries with over 45,000 members, underscoring the effectiveness of the peer group model in facilitating business growth and leadership development. The episode concludes with Josh thanking Bob for sharing his insights and experiences as a Vistage Master Chair. The conversation underscores the value of peer groups in fostering business growth, enhancing leadership skills, and addressing the multifaceted challenges leaders face today. For those interested in exploring the benefits of Vistage, the organization offers a range of resources and opportunities for connection. Listeners are encouraged to subscribe to the podcast for daily inspiration and motivation and to explore resources available at upmyinfluence.com to achieve inbound success in their industries. About Bob Carrothers: With 29 years of experience, Bob facilitates peer-to-peer boards of CEOs and executives, creating environments conducive to skill enhancement, informed decision-making, and superior results. He offers individual coaching, arranges expert speakers, and provides access to a global network of over 45,000 board members spanning 35 countries. About Vistage: Vistage is the world’s largest CEO coaching and peer advisory organization for small and midsize business leaders. We offer the most effective approach to achieve better results, grow your company faster and maximize your impact as a leader. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Vistage website at https://www.vistage.com/ Check out Vistage on LinkedIn at https://www.linkedin.com/company/vistage Check out Bob Carrothers on LinkedIn at https://www.linkedin.com/in/bobcarrothers Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Achieving Marketing Triumph: The Key Role of User-Generated ContentIn the latest episode of our podcast, host Josh interviews Nick Smith, president of Loud Canvas, a digital marketing company with over 20 years of experience. They discuss the evolution of marketing strategies, the rise of user-generated content (UGC), and the essential elements of successful partnerships between businesses and marketing providers. This blog post summarizes the key insights from the episode, providing actionable advice to enhance your marketing efforts.Nick Smith introduces Loud Canvas, highlighting its reputation for reliability and excellence in digital marketing. The company serves a diverse clientele, from small local businesses to Fortune 100 companies, and offers a comprehensive suite of services, including marketing strategy, implementation, data analytics, and reporting. This broad range of services allows Loud Canvas to cater to various industries and meet the unique needs of their clients. A significant trend discussed is the growing emphasis on UGC, which adds authenticity and can be cost-effective. Nick stresses the importance of tracking UGC performance through data analytics and establishing key performance indicators (KPIs) to refine marketing strategies.Josh highlights the extensive services offered by Loud Canvas, such as paid advertising, SEO, social media management, and video production. Nick explains how the company evolved into a full-service agency to meet client needs, emphasizing the importance of understanding client goals and offering customized solutions. He shares insights on choosing the right marketing partner, managing expectations, and ensuring transparency in reporting. The episode concludes with Nick inviting listeners to explore Loud Canvas's services and Josh encouraging listeners to subscribe for more inspiring content. This episode is a valuable resource for entrepreneurs seeking to enhance their marketing strategies and build meaningful partnerships in digital marketing.About Nick Smith:With more than 10 years of experience in the Information Technology (IT) industry, Mr. Nick Smith is a data-driven technology leader who delivers strategic operational and marketing results in volatile markets. Recent successes include the application of artificial intelligence (AI) and machine learning (ML) to rapidly generate insights for clients that would be unachievable via any other methodology. Leveraging his extensive expertise in a wide variety of digital disciplines, Smith has delivered hundreds of high yield digital tools and campaigns in the higher education, enterprise solutions, banking, and pharmaceutical industries. Whether acting as a team leader or member, he adheres to – and inspires – a ‘people first’ approach, clear communication, teachability, executional excellence, and a “whatever it takes” attitude. When he’s not building artificial neural networks or unraveling digital spaghetti, you can find him road tripping the country with his family, performing music, and debating the multiverse.About Loud Canvas:Loud Canvas Media is a local digital marketing company specializing in website design and development, SEO (Search Engine Optimization), and website hosting and support. With over 15 years of experience, the company has been dedicated to creating quality websites and enhancing social media and brand awareness for small businesses and non-profits.Each member of Loud Canvas possesses a specific set of complementary professional skills that combine to form an optimal team capable of managing projects of any size. From web design to mobile app development, and from social media marketing to search engine optimization, the team is equipped to tackle any web or digital marketing challenge.The company's guiding principles are communication, customer service, and support. Loud Canvas does not simply create a website and walk away; instead, they provide long-term hosting and support for their clients. By partnering with their clients, they welcome them into the Loud Canvas Family. This commitment ensures that not only is the website well cared for, but clients can also receive assistance with digital marketing, video production, and webmaster support.Together, the Loud Canvas team has the expertise to address any situation, ensuring that their clients' messages are heard loud and clear.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Loud Canvas website athttps://loudcanvas.com/Check out Loud Canvas on LinkedIn athttps://www.linkedin.com/company/loud-canvas-mediaCheck out Nick Smith on LinkedIn athttps://www.linkedin.com/in/therealnicksmithDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure cons

Mastering Sales: Embrace Authenticity and Build Meaningful Connections In a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages with Justine Beauregard, a seasoned sales strategist and the voice behind the "People Over Profits" podcast. Their discussion centers on the significance of building authentic relationships in sales, emphasizing a sales approach that aligns with one's personality. Justine shares her journey, influenced by her entrepreneurial grandmother, which led her to discover that her ability to connect with people was her greatest asset in sales. This realization shaped her belief that sales can be an authentic expression of care for others. Justine's core philosophy, "people over profits," underscores the importance of prioritizing relationships for sustainable business growth. She advises sales professionals to focus on understanding and catering to the needs of others, creating meaningful interactions that lead to successful outcomes. Justine also addresses common sales anxieties, encouraging entrepreneurs to view sales as a conversation rather than a transaction. By shifting their mindset and actively listening, individuals can alleviate the pressure associated with traditional sales tactics and foster a more relaxed atmosphere. To support entrepreneurs in enhancing their sales skills, Justine offers various resources, including her podcast and a 14-day sales challenge. She also hosts speed networking events to help individuals practice their networking and sales skills in a supportive environment. By embracing these principles and leveraging available resources, entrepreneurs can transform their approach to sales, making it a more natural and rewarding part of their business journey. About Justine Beauregard: Meet Justine. She’s an expert sales coach + trainer who can help you close more sales with fewer objections by designing a sales process that fits you. She’s known for her ability to create meaningful connections and value quickly and has helped her clients reach up to 2,300% higher revenue in under 6 months.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Justine Beauregard's website at https://www.justinebeauregard.com/ Check out Justine Beauregard on LinkedIn at https://www.linkedin.com/in/justinejbeauregard/   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

From Burnout to Breakthrough: Revolutionizing Your Business with AI In a recent episode of the Thoughtful Entrepreneur podcast, host Josh Elledge interviewed Jason Sherman, a tech startup founder, author, and podcaster, to delve into the complexities of entrepreneurship. This episode is packed with insights for aspiring entrepreneurs, offering practical advice and expert recommendations. The conversation provides a detailed guide to help navigate the entrepreneurial journey, breaking down key themes and tips discussed during the episode. The Thoughtful Entrepreneur podcast connects business owners and professionals with valuable resources such as partners, investors, influencers, and clients. Josh Elledge believes that everyone has a unique message that can positively impact the world, a mission reflected in Jason Sherman's extensive experience and insights. As the CEO and co-founder of tech startups Spinner and Vengo AI, and author of "Strap on Your Boots," Jason shares his entrepreneurial philosophy, marked by learning from both successes and failures, and his dedication to helping others succeed. Jason highlights the importance of viewing every project as a learning opportunity, regardless of its outcome. He stresses the significance of data-driven decision-making in entrepreneurship, explaining that validating business ideas through data is crucial for success. He discusses the development of Vengo AI, a platform for creating AI versions of oneself, and underscores the value of surrounding oneself with knowledgeable advisors, mentors, and team members. The conversation also explores current trends, noting the potential in less obvious, behind-the-scenes services, despite the allure of flashy ideas. About Jason Sherman: Jason Sherman is a successful entrepreneur, award winning filmmaker, journalist and tech startup expert. He has been featured by more than 10 media outlets including the Wall Street Journal, USA Today, FOX News, and ABC News. He is fluent in Spanish, is a classically trained violinist, and is a regular speaker on FOX's Futurist TV Show: Xploration Earth 2050. Jason runs a technology consulting company and film studio from Philadelphia, Pennsylvania. He has given guest lectures at Drexel University, Temple University, and University of Pennsylvania, as well as several hackathons and tech meetups. His methodologies on entrepreneurship and data driven decisions are his main source of education to those he helps all around the world. His new book Strap on your Boots is the culmination of his life's work to help other entrepreneurs succeed and is the focus of his course Startup Essentials, on Udemy. Jason's feature length films have won film festivals and are currently being distributed worldwide in thousands of retail stores and OnDemand in millions of homes. Jason had also carved out a career as a well known music producer in the late 90s when he performed around the world. An asset to the Philadelphia tech community, Jason enjoys mentoring other entrepreneurs and helping small business owners succeed. He volunteers his time and skill set to the Philadelphia tech community on a regular basis. His interests include technology, film, music, writing, traveling, going to cultural events, staying active, learning new things, and his Shih-Tzu Wolfgang. Specialties: Information Technology, Multimedia, Start ups, Web and Graphic Design, Mobile Apps, Networking, Film & Music Production, Sales, Branding, Search Engine Optimization, and much more. About Spinnr: Spinnr is a video friendship app to enjoy activities with new friends and groups who share your hobbies and interests. About Vengo AI: At Vengo, the team believes that AI-powered conversations with personality represent the ultimate sales tool. Their philosophy centers on the idea that technology should not only be powerful but also accessible and personable. Vengo envisions a world where AI transcends its role as a mere tool, becoming a partner that embodies the unique voice and personality of each business, thereby making interactions feel authentic and human. By integrating AI that reflects the essence of a brand, Vengo helps businesses future-proof their operations and enhance sales, allowing for seamless integration in just 30 seconds to close deals faster. Vengo is supported by top-tier companies such as Microsoft, Nvidia, and OpenAI. The organization has assisted numerous businesses, influencers, and entrepreneurs in creating and customizing their own AI identities, transforming customer interactions into valuable engagements. Their clients include companies seeking to automate customer service, enhance marketing efforts, and increase sales through personalized AI interactions. Committed to democratizing AI, Vengo strives to make it a force for good, accessible to everyone regardless of background or resources. Their mission is to empower businesses of all sizes to leverage cutting-edge AI technology to achieve their goals and foster

Navigating the New SEO Landscape: Adapting to AI and Changing Consumer Behavior In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Nick Musica, the founder and CEO of Optics In, LLC., a company specializing in SEO services. The episode delves into the current landscape of SEO, the challenges posed by emerging AI technologies, and practical strategies for businesses, particularly small enterprises, to improve their online presence. Here, we break down the key insights and actionable advice shared by Nick Musica, providing a comprehensive guide for businesses looking to enhance their SEO efforts. Nick Musica, based in San Diego, brings a wealth of experience in the SEO field. His company, Optics In, LLC., primarily serves small businesses, typically those with around 50 employees or fewer. Nick's insights are grounded in his extensive work with a diverse range of clients, making his advice particularly relevant for small business owners. One of the main themes of the episode is the misconception that SEO is "dying." Nick explains that while many marketing channels have faced challenges and changes over the years, SEO remains vital. People still use search engines like Google to find products and services, making SEO an essential component of any digital marketing strategy. Nick acknowledges that the SEO landscape is shifting due to the rise of AI tools like ChatGPT and platforms such as TikTok. While some users may turn to these alternatives for information, a significant number still rely on traditional search engines. Therefore, businesses must adapt their strategies to meet their audience where they are. Nick discusses the implications of AI on SEO practices, noting that many businesses have attempted to leverage AI to generate content at scale. However, this often results in poor-quality material that fails to meet Google’s standards. While AI can be a useful tool for brainstorming and content structuring, it should not replace the need for high-quality, relevant content. About Nick Musica: Optics In, LLC's founder and CEO is Nick Musica, who has worked in digital marketing since 2003. Nick co-authored When Search Meets Web Usability, a book about SEO and web usability, in April of 2009. He taught a masters-level class on User Experience at NYU and has presented at SMX in Germany and ClickZ in San Francisco. About Optics In, LLC: Optics In, LLC has been assisting websites in improving their rankings on Google, Bing, and other search engines since 2019. The company is headquartered in North County San Diego, specifically in Carlsbad, California. They serve a diverse clientele, working with businesses locally, across the United States, and internationally. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Optics In, LLC. website at https://opticsin.com/ Check out Optics In, LLC. on LinkedIn at https://www.linkedin.com/company/optics-in-llc/ Check out Nick Musica on LinkedIn at https://www.linkedin.com/in/nickmusica Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

The Current State of Podcasting: A Comprehensive Guide In the latest episode of our podcast, we had the pleasure of hosting Jeff Umbro, the CEO of Podglomerate. Jeff shared his extensive knowledge about the podcasting industry, offering valuable insights into its growth, best practices for independent podcasters, and effective monetization strategies. This blog post will break down the key points discussed in the episode, providing actionable advice and thorough explanations to help you navigate the podcasting landscape. Jeff begins by highlighting the impressive growth of podcasting over the past 16 years. According to the Edison Infinite Dial Report, approximately 132 million people in the U.S. listen to podcasts regularly, averaging about seven shows each month. This growth has been further accelerated by the pandemic, which increased streaming audio consumption. Podglomerate, founded in 2017, is a podcast services company that focuses on producing, marketing, and monetizing podcasts. They work with a diverse range of clients, from large corporations like Netflix and PBS to small businesses and individual creators. Jeff emphasizes that their goal is to help podcasters create high-quality content and effectively reach their target audience. Jeff also discusses the recent consolidation in the podcasting industry, with major players like Spotify, SiriusXM, and Apple acquiring smaller companies. This consolidation has led to a shift in the types of shows being produced, with a growing focus on ad sales and listener engagement. Despite these changes, advertising on podcasts remains highly effective. Jeff notes that podcast ads often outperform other digital mediums, attracting more brands to the space. He emphasizes the importance of creating quality content that resonates with listeners and advises podcasters to focus on engagement metrics such as social media mentions, listener feedback, and overall consumption patterns. For those with limited budgets, Jeff recommends leveraging owned properties like websites, newsletters, and social media to promote their shows and suggests cross-promotion with similar shows as a more effective strategy for audience growth. About Jeff Umbro: Jeff Umbro is the founder and CEO of The Podglomerate, the award-winning company which produces, distributes, and monetizes podcasts. The Podglomerate is a boot-strapped organization which now works with more than 70 podcasts and more than 30 million monthly podcast downloads. Jeff has written for and been quoted in Bloomberg, Morning Brew, Adweek, Quartz, Hot Pod, Paste, The Daily Dot, and more. Prior to launching the Podglomerate, Jeff had his hands in audience growth and business development for companies like Product Hunt, Serial Box, VotePlz, Talkshow, and Goldberg McDuffie Communications. About Podglomerate: The Podglomerate has been producing, distributing, and monetizing podcasts since 2016. Now representing more than 70 podcasts accounting for over 30 million monthly downloads, The Podglomerate’s clients have topped the podcast charts and have received features on every major podcast distribution app and national coverage in print, digital, radio, and television. The Podglomerate has worked with Freakonomics Radio, PBS, NPR, A+E, Lifetime, History Channel, Harvard Business School, MIT, Stanford, Lit Hub Radio, NPR stations (including KPCC/LAist, NHPR, WHYY, WUNC, VPM, WPM, GBH), WNET, Substack, Magnificent Noise, Expedia, Optum, CVS Health, Hubspot, and Hoff Studios, among many others. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Podglomerate website at https://podglomerate.com/ Check out Podglomerate on LinkedIn at https://www.linkedin.com/company/podglomerate/ Check out Jeff Umbro on LinkedIn at https://www.linkedin.com/in/jeffumbro Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Writing and Publishing for Business Growth In a recent episode of our podcast, we had the pleasure of speaking with Melanie Herschorn, the founder and CEO of Big Impact Books. Melanie shared her extensive knowledge on writing, publishing, and promoting books, particularly for business professionals such as attorneys, wealth advisors, and business owners. This blog post delves into the key themes discussed in the episode, offering detailed insights and actionable advice for aspiring authors looking to leverage their books for business growth and thought leadership. Melanie emphasizes the necessity of having a clear purpose before embarking on the journey of writing a book. She advises aspiring authors to consider their motivations: generating business, establishing credibility, or sharing expertise. Understanding your end goal is crucial, as it shapes both the content and marketing strategy of your book. Melanie suggests that potential authors start by identifying common questions they receive from clients or audiences, which ensures the material is relevant and valuable to readers. By focusing on these key questions, authors can create a structured outline that guides their writing process, making it less daunting. One of the key points Melanie makes is that a book should not be seen as an end in itself but as a means to an end. She recounts a success story of an author who printed only 12 copies of her book, sending them to potential clients, which resulted in substantial business growth. This illustrates that the impact of a book is not solely measured by sales but by how effectively it is used to generate leads and opportunities. Melanie encourages authors to think creatively about how to use their books, such as offering the book as a lead magnet, creating supplementary materials, or developing online courses. For more information and resources, listeners are encouraged to visit yourbigimpactbook.com and explore the offerings available to support their writing journey. About Melanie Herschorn: Melanie Herschorn wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist for professionals, business owners, consultants, and speakers globally, she’s on a mission to support and empower authors to share their message with the world. Her experience as a celebrity publicist, award-winning Journalist, and long-time entrepreneur, gives Melanie a unique 360-degree view to guide her clients to create brand awareness, sell books, and position themselves as subject matter experts. Her new book, Make a Big Impact with Your Book, is out now. About Big Impact Books: Whether your goal is to inspire, educate or entertain, Make a Big Impact with Your Book equips you with strategies to make your mark as an author. This is your roadmap to achieving long-term success in the competitive world of publishing, whether you're in the midst of writing, or you're already published and have seen little traction. Inside you'll find expert insights for building awareness and credibility in your field, targeted marketing techniques and innovative ways to reach your audience, and much more!   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Big Impact Books website at https://yourbigimpactbook.com/ Check out Big Impact Books on Amazon at https://www.amazon.com/Make-Big-Impact-Your-Book/ Check out Melanie Herschorn on LinkedIn at https://www.linkedin.com/in/melanie-herschorn Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

A Deep Dive into Effective Leadership and Organizational Culture   In a recent episode of our podcast, we had the pleasure of hosting Karl Martin, the founder of Arable, who shared his profound insights on leadership, organizational culture, and the essential qualities that define effective leaders. Karl's discussion was rich with actionable advice and expert perspectives, making it a must-listen for anyone interested in enhancing their leadership skills and fostering a positive organizational culture. This blog post will break down the key themes and tips from the episode, providing a comprehensive guide to effective leadership. Karl Martin introduced Arable as a company dedicated to enhancing leadership and culture within organizations. Their approach begins with building trust with CEOs, which then extends to their teams and the entire organization. Karl identified two significant shortcomings in current leadership practices: the lack of leadership education and the focus on skill sets over mindsets. He argues that leadership should be a core component of education, emphasizing the importance of teaching qualities such as bravery, kindness, and curiosity alongside traditional skills. Karl critiques the tendency to create specialized leadership programs, arguing that leadership should be integrated across all fields. He believes that every professional, whether a doctor, accountant, or president, should possess strong leadership skills. His book, "The Cave, the Road, the Table, and the Fire: Leading from a Deeper Place," explores the spatial nature of leadership and outlines four key qualities that leaders should cultivate: authenticity, bravery, kindness, and curiosity. These principles, along with Arable's bespoke programs, offer a valuable framework for fostering a culture of trust, growth, and effective leadership in today's complex organizational landscape. About Karl Martin: With over twenty-five years of experience building organizations and maximizing team potential, Karl Martin founded Arable in 2020, inspired by the lush Scottish countryside surrounding his home. Arable, named after the fertile land "capable of cultivation and growth," is dedicated to creating bespoke ecosystems where leaders and organizations can truly flourish. Karl coaches some of the world’s most influential leaders, including executives from Toyota Motors North America, NBCUniversal, X (formerly Twitter), Saatchi & Saatchi, the BBC, Joe Gibbs Racing, and more. Renowned for his deep, soul-centered coaching approach, Karl helps leaders embody the qualities of being True, Brave, Kind, and Curious through Arable’s unique leadership development system. Arable also partners with leadership teams to drive cultural transformation within organizations. A sought-after keynote speaker, Karl is also the author of three books, including his latest, The Cave, The Road, The Table, and The Fire, which explores how to lead from a deeper, more authentic place. He divides his time between his home in Scotland and the U.S. He’s married to Niki, and they have four grown daughters. About Arable Consulting:   Arable is an executive coaching, leadership development, and organizational culture agency who partners with leaders and teams to develop healthy cultures through our programs, consultation, and coaching. We launched in 2020 but carry over 50 years of experience building organizations and individuals to their potential. Arable is passionate about helping organizations grow well. We are committed to developing thriving teams and excelling leaders by creating cultures of health. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest     Links Mentioned in this Episode: Want to learn more? Check out Arable Consulting website at https://www.arableco.com/ Check out Arable Consulting on LinkedIn at https://www.linkedin.com/company/arable Check out Karl Martin on LinkedIn at https://uk.linkedin.com/in/karl-a-martin Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Navigating Growth in the Pharmaceutical and Nutraceutical Industry In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Alastair Sanderson, the CEO of Operio Group. The discussion delves into the intricacies of the pharmaceutical and nutraceutical manufacturing industry, focusing on the growth and operational strategies of Operio Group. Alastair shares valuable insights on the company's operations, market dynamics, and strategic growth through acquisitions, offering a wealth of knowledge for entrepreneurs and business leaders. Alastair begins by explaining the essence of Operio Group, which derives its name from the Latin term meaning "to cover." The company specializes in the manufacturing of pharmaceuticals and nutraceuticals, emphasizing the intricate relationship between chemical and mechanical processes in tablet production. Alastair describes the manufacturing process as a "magical dance," where any misstep can lead to blame-shifting between mechanical and chemical teams. Operio Group aims to unify these disciplines under one roof, ensuring that when clients face challenges, the focus remains on solutions rather than assigning blame. A significant portion of Operio Group's recent growth has come through acquisitions. Alastair shares that the company has successfully integrated three acquisitions within a year, a feat he describes as a "digestion phase." This phase involves consolidating operations, streamlining processes, and fostering collaboration among newly merged teams. Alastair emphasizes the importance of maintaining a strong company culture during this transition, as merging different organizational cultures can lead to challenges. He believes in reassuring employees about job security during transitions while being transparent about potential shifts in staffing, allowing time for natural turnover to facilitate smoother integration. About Alastair Sanderson: Alastair Sanderson is an innovative entrepreneur and CEO of Operio Group, a leader in global manufacturing of tablets, capsules, and machinery. He founded London Fashion Arts in 2009, which was rebranded as LFA Machines and grew from $3,900 in its first year to $10 million by 2021. Under his leadership, LFA expanded internationally, opening offices in Texas and Taiwan, and completed key acquisitions that enhanced its offerings. Today, Operio Group employs over 280 people and generates around $100 million in annual sales. A high school and university dropout, Alastair has launched over 20 businesses, navigating both successes and challenges. An avid traveler, he has visited over 100 countries while balancing his family life in Kansas City. His journey reflects resilience and a unique approach to business, overcoming dyslexia to achieve remarkable success. About Operio Group: Launched in 2022, Operio Group started from the robust foundations of LFA Machines and Vivion Inc, uniting under a shared vision. This vision recognized that customers seek more than just machines or ingredients; they require comprehensive solutions to product creation. Operio's inception hinged on the synergy of Vivion's extensive ingredient knowledge and LFA's deep understanding of the machinery used for these ingredients. This collaborative approach allows Operio's brands to offer not just products, but also a wealth of support and expertise. The group's collective history spans over 100 years, marking a journey of continuous evolution and growth. Operio's portfolio has been further enriched by the inclusion of several notable brands: Stokes, Elizabeth, Scheu & Kniss and Compression Components & Service (CCS). Together, these brands under Operio Group offer a holistic approach to product creation, spanning from raw ingredients to sophisticated machinery, ensuring that customers have access to an all-encompassing service and product portfolio. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Operio Group website at https://www.operiogroup.com/ Check out Operio Group on LinkedIn at https://www.linkedin.com/company/operio-group/ Check out Alastair Sanderson on LinkedIn at https://www.linkedin.com/in/alastair-s-7755b0140/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Unlocking Potential: A Guide to Transforming Organizational Culture and Decision-Making In a recent episode of "The Thoughtful Entrepreneur," host Josh delves into the intricacies of organizational challenges with Jurriaan Kamer, co-founder of a transformation coaching and organizational design firm. Jurriaan, also the author of the newly released book "Unblock: Clear the Way for Results and Develop a Thriving Organization," shares his expertise on fostering innovation, effective decision-making, and creating a thriving workplace culture. This blog post will break down the key themes and actionable advice from the episode, providing a comprehensive guide for leaders looking to unblock their organizations. Josh kicks off the episode by inviting listeners to explore his free video resource, which offers insights from his extensive experience with over 2,000 leaders. He emphasizes the importance of understanding where the best business opportunities come from, a lesson that has significantly contributed to his companies' revenue over the past 15 years. He then introduces Jurriaan, highlighting his role as a transformation coach and organizational designer, and congratulates him on the launch of his book, "Unblock." The conversation quickly shifts to the challenges faced in modern workplaces and the necessity of "unblocking" organizational processes to achieve better results. Jurriaan begins by addressing the everyday frustrations employees encounter in the workplace, painting a vivid picture of the struggle to implement innovative ideas or necessary changes within mid to large-sized organizations. Often, employees find themselves bogged down by bureaucratic processes and the need to seek permission, which stifles creativity and innovation. He emphasizes the importance of granting teams the autonomy to act, as those closest to the work often have the best insights into how to improve processes and outcomes. By addressing these key areas, leaders can unlock their organization's potential and achieve the results they desire. This episode of "The Thoughtful Entrepreneur" provides valuable insights into the complexities of modern organizational life and the steps leaders can take to foster innovation, autonomy, and a culture of continuous learning.   About Jurriaan Kamer: Jurriaan is a Dutch organizational change expert focused on applying modern methods to unblock organizations and improve their outcomes. Jurriaan helps leaders make more impact by eliminating ineffective strategy, pointless meetings, bureaucratic structures, and slow decision-making. He has been in and around the most radical and adaptive organizations globally, including ones without managers and high levels of autonomy   About the book "Unblock: Clear the Way for Results and Develop a Thriving Organization": "Unblock: Clear the Way for Results and Develop a Thriving Organization," a practical guide for leaders who want an organization with more ownership, faster decisions, fewer meetings, and less bureaucracy, leading to significantly better outcomes. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Jurriaan Kamer's website at https://www.jurriaankamer.com/ Check out "Unblock" website at https://www.unblock.works/book Check out Jurriaan Kamer on LinkedIn at https://www.linkedin.com/in/jurriaankamer/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

The Transformative Power of Aesthetic Design and Lighting in Workplaces   In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Ben Rousseau, the founder and designer of Ben Rousseau Design. The discussion centers around the significant role that aesthetic design and lighting play in enhancing workplace environments. This blog post delves into the key insights shared during the episode, offering actionable advice and expert recommendations for improving lighting in both physical and virtual workspaces. Josh opens the episode by addressing listeners who are seeking connections with partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh offers a free video resource that outlines steps to achieve 100% inbound marketing in one’s industry over the next six to eight months, emphasizing a spam-free, ad-free, and sales-free approach. He invites listeners to visit his website, upmyinfluence.com, to access this valuable content. Following this introduction, Josh welcomes Ben Rousseau to the show. Ben is recognized for his expertise in creating beautiful and functional lighting environments that enhance the aesthetic appeal of various spaces, including offices, bars, and unique installations like the Ice Hotel in Sweden. Ben begins by explaining his approach to design, which focuses on using the beauty of lighting and high-quality materials to create spaces that foster productivity and well-being. He emphasizes the importance of both functional and decorative lighting, which not only helps individuals focus on their tasks but also contributes to a calming and aesthetically pleasing environment. Ben believes that a well-designed workspace can significantly impact how people feel about their work and their surroundings. Josh and Ben delve deeper into the specifics of lighting quality. Ben shares his experience of living in California, where the natural light is rich and colorful. He contrasts this with the often flat and uninspiring lighting found in many workplaces. He explains that good lighting should mimic natural light, making spaces feel more alive and enjoyable. About Ben Rousseau: An award-winning British artist and designer, renowned for his work across high-end product design, commercial installations, and luxury residential interiors. His expertise as a designer, engineer, and light artist allows him to exploit the transformative power of lighting in creating bespoke spatial experiences. About Ben Rousseau Studio: Ben Rousseau Studio is an award-winning British design house based in Brighton, UK, with a strong presence in both Europe and the US. Led by Ben Rousseau, our ethos is to guide you on an exhilarating creative journey to make your dream interior or statement piece a reality. We specialize in working with high-net-worth individuals, luxury brands, and top-tier designers to create custom pieces that are as unique as our clients. At Ben Rousseau Studio, you gain access to a multifaceted team combining the talents of a designer, an engineer, and a light artist. We approach each project with the same meticulous attention to detail as an event producer designs a live stage show, ensuring that every interior or installation tells a compelling story and creates a lasting impression. Our signature blend of drama, desirability, and functionality is achieved through cutting-edge lighting, innovative technology, premium materials, and precision craftsmanship. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Ben Rousseau Design website at https://benrousseau.com/ Check out Ben Rousseau on LinkedIn at https://www.linkedin.com/in/benrousseaudesign/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.