The Thoughtful Entrepreneur

Unlocking Business Growth: Leadership Insights from Business Growth Coach Dan ColemanOn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge spoke with Dan Coleman, a business growth coach. Dan shares valuable insights into building cohesive leadership teams, aligning operations for growth, and the importance of maintaining perspective as both a parent and a professional. This episode is filled with actionable strategies for business owners and leaders who want to grow with intention.Leading with Purpose: Dan Coleman's Approach to CoachingDan brings a unique perspective to business coaching by focusing on both professional success and personal balance. As a dedicated father, Dan talks about supporting his two teenagers in sports like wrestling, baseball, and football—highlighting the emotional rollercoaster of parenting and how it parallels leadership. Just as in business, success in parenting often hinges on perspective, patience, and staying grounded.In his work with small to mid-sized businesses, Dan helps leadership teams align their operations using a comprehensive system. He emphasizes the power of storytelling in leadership, where leaders communicate vision and values in a relatable way that inspires teams. Instead of relying on one "rock star," Dan champions collaboration, teaching businesses to build engaged teams with clearly defined roles and responsibilities.Dan also highlights the value of hiring an outside coach—someone who brings an objective lens and helps leadership teams focus on their most critical challenges. Just like a sports coach, Dan offers strategic guidance, honest feedback, and alignment, helping organizations sharpen their performance and build lasting value.About Dan ColemanDan Coleman is a seasoned business growth coach who helps small to mid-sized businesses scale by strengthening their leadership teams and aligning company operations. With decades of experience and a passion for storytelling and strategic clarity, Dan is committed to helping organizations reach their full potential.About Dan Coleman (Company)Dan Coleman offers business coaching services for growth-minded companies seeking better alignment, stronger leadership, and increased enterprise value. Dan partners with leadership teams to create clarity, improve execution, and build scalable systems for long-term success.Links Mentioned in this EpisodeDan Coleman's WebsiteConnect with Dan on LinkedInEpisode HighlightsWhy storytelling is a powerful leadership tool for team engagementThe danger of relying on a single “savior” in business growthHow a clear operating system aligns teams and improves outcomesThe benefits of hiring an outside coach to bring clarity and focusPreparing for the “Silver Tsunami” of baby boomer business exitsConclusionThis episode highlights how effective leadership, team alignment, and outside guidance can unlock real growth for your business. Dan Coleman’s coaching philosophy blends clarity, collaboration, and strategic execution—helping businesses build long-term value and resilience.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Enhancing Event Security Through Innovation and Expertise with Stratoscope's Dan DonovanIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Dan Donovan, founder and managing partner of Stratoscope, about redefining event security through advanced technology and strategic planning. With a background in managing security for high-profile events like the Super Bowl and the Olympics, Dan shares insights on how his company is transforming safety measures to protect attendees while enhancing the overall event experience.From integrating AI-based weapons detection to navigating the evolving threat landscape post-pandemic, Dan offers a wealth of actionable strategies for event organizers, security professionals, and business leaders aiming to prioritize both safety and guest satisfaction.The Future of Event Security is Proactive and Tech-DrivenDan Donovan brings a holistic approach to event security. At Stratoscope, his team doesn’t just react to threats—they anticipate and plan for them. Whether securing a global sports event or a private gathering, the process starts with rigorous risk assessments and ends with tailored security strategies that blend visibility and subtlety.A standout innovation discussed in the episode is Stratoscope’s use of AI-based threat detection technology. These tools allow for real-time monitoring and non-intrusive scanning, ensuring the event atmosphere remains enjoyable while maximizing safety. Dan emphasizes that true security success hinges on coordination with local law enforcement, detailed contingency planning, and well-trained personnel ready to handle any scenario.Post-pandemic challenges have also transformed how Stratoscope operates. Health and safety protocols now complement traditional security measures, and Dan’s team has expanded their services to include hybrid and virtual event security, proving that adaptability is key in today’s environment.About Dan DonovanDan Donovan is the founder and managing partner of Stratoscope, a firm known for securing some of the world’s most prominent events. With decades of experience in security and a deep understanding of emerging technologies, Dan is recognized as a leader in strategic safety planning. He’s also an avid boater and recently engaged—reminding us that balance between high-stakes work and personal joy is possible.About StratoscopeStratoscope designs and executes comprehensive event security plans for organizations of all sizes. From risk analysis to on-site execution, their services include advanced surveillance technologies, AI-based detection systems, coordination with local authorities, and contingency preparedness. They’ve successfully secured marquee events like the Super Bowl and the Olympics.Links Mentioned in this EpisodeStratoscope WebsiteDan Donovan on LinkedInEpisode HighlightsThe power of AI-based weapons detection in modern event securityWhy early engagement with security experts leads to better outcomesHow Stratoscope designs non-intrusive security that enhances guest experienceThe post-pandemic evolution of event safety planningDan’s philosophy on building a positive security team cultureConclusionDan Donovan’s conversation with Josh offers a compelling look into the future of event security. Through a blend of advanced technology and thoughtful strategy, Dan demonstrates how events can be both safe and enjoyable. For planners and professionals looking to elevate their event security, Stratoscope’s approach is a game-changer.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

How TestDevLab’s Ervins Grīnfelds Built a Global Software Testing Powerhouse Without Outside FundingOn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Ervins Grīnfelds, co-founder and co-CEO of TestDevLab, to explore the critical role of quality assurance (QA) in software development. Ervins shares how his company—launched from Latvia—has become a go-to QA partner for giants like Zoom, Microsoft, Discord, and Pinterest. This episode unpacks how smart QA practices can reduce risk, speed up development, and help businesses deliver world-class software.Why Quality Assurance Should Start on Day OneErvins explained that most companies think of QA as something to address at the end of development. But at TestDevLab, the approach is radically different: quality assurance starts at the very beginning. Integrating QA early means identifying bugs before they compound, improving user experience from the outset, and significantly lowering long-term costs. With a background leading mobile development teams at Microsoft’s Skype, Ervins knows firsthand how missed bugs can affect product success and customer trust.Ervins also discussed how modern QA isn't just about functionality. It’s about legal compliance (especially accessibility standards), performance optimization across devices, and ensuring high standards in today’s AI-infused tech environment. With AI now playing a growing role in software development and testing, TestDevLab incorporates machine learning tools—but never loses sight of the human element. Their hybrid approach blends automation and manual expertise for reliable results.Another theme was scaling without outside funding. TestDevLab has grown to more than 500 employees and over 10 offices across Europe—all without a dollar of venture capital. Ervins offered his philosophy: build something valuable, prove its worth, and let great service drive sustainable growth.About Ervins GrīnfeldsErvins Grīnfelds is the co-founder and co-CEO of TestDevLab. A former engineering manager at Microsoft, where he led Skype mobile development teams, Ervins brings deep insight into building scalable, high-quality tech services. He is passionate about delivering reliable software solutions through a blend of trust, rigorous testing, and technical innovation.About TestDevLabTestDevLab is a leading software quality assurance company trusted by global tech giants including Zoom, Discord, Microsoft, Pinterest, and Twilio. Based in Latvia with 10+ offices across Europe, the company specializes in test automation, continuous testing, and custom QA solutions to accelerate development cycles and ensure top-tier product quality.Links Mentioned in this EpisodeTestDevLab WebsiteErvins Grīnfelds on LinkedInEpisode HighlightsWhy software QA is like insurance for your productHow TestDevLab scaled to 500+ employees without fundingThe hidden cost of skipping early-stage QAWhat it takes to win enterprise clients like Zoom and MicrosoftThe future of QA in an AI-driven development landscapeConclusionErvins Grīnfelds gave us a behind-the-scenes look at how one of Europe’s fastest-growing software QA companies is helping developers ship better software, faster. His story is a lesson in long-term thinking, strategic growth, and the value of starting with quality from day one. Whether you're a startup founder or a CTO at a scaling tech company, this episode is a must-listen.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Mastering Marketing and Public Speaking with Profitable Impact Academy’s Kat HalushkaOn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge welcomed Kat Halushka, international mentor, speaker, and co-founder of Profitable Impact Academy. Kat shared her remarkable journey from launching a six-figure marketing agency to becoming a high-impact public speaking coach. With a passion for authentic connection and storytelling, Kat delivers a fresh perspective on how entrepreneurs can amplify their marketing efforts through public speaking.The Power of Storytelling in MarketingKat began by discussing her personal love for pickleball—a hobby she picked up recently—and how such personal touches humanize entrepreneurs in the eyes of their audience. She believes that marketing success stems from more than polished campaigns; it’s rooted in storytelling and authenticity. Her evolution from running a digital agency to co-founding Profitable Impact Academy was fueled by recognizing that speaking, not just selling, was the most effective growth lever for entrepreneurs.At Profitable Impact Academy, Kat helps business owners build one powerful talk that works across platforms—from webinars and podcasts to in-person events. By teaching people to speak with intention, Kat enables entrepreneurs to attract ideal clients without resorting to aggressive sales tactics. She champions the idea of “speaking to convert” while maintaining a connection-first mindset.Kat also emphasized the importance of consistency on social media—advising entrepreneurs to document their journey rather than overthink content creation. She and Josh agreed that showcasing both personal and professional moments fosters trust and resonance in a saturated online world. In today’s marketing landscape, authenticity wins over polish.About Kat HalushkaKat Halushka is an international mentor, speaker, and coach. After moving to Canada, she built a six-figure marketing agency from scratch in under a year—only to sell it soon after to pursue her true calling: helping entrepreneurs grow businesses that support their ideal lifestyle. Over the past two years, Kat has spoken on over 200 stages and has generated more than $1 million in revenue through those appearances.About Profitable Impact AcademyProfitable Impact Academy helps entrepreneurs master the art of public speaking as a business growth tool. Through their signature programs like the Profitable Speaker Bootcamp, the Academy empowers business owners to craft compelling talks that consistently attract and convert clients across multiple platforms.Links Mentioned in this EpisodeProfitable Impact AcademyConnect with Kat on LinkedInEpisode HighlightsHow pickleball taught Kat the importance of balance and connectionWhy public speaking is a scalable, repeatable client attraction systemThe difference between content creation and content documentationHow authenticity outperforms polished perfection on social mediaThe structure of the Profitable Speaker Bootcamp and its transformative resultsThis episode offers entrepreneurs a compelling case for using public speaking as a marketing vehicle. With Kat Halushka’s insights, business owners can shift from chasing leads to attracting them—by telling their story, staying consistent, and showing up authentically across platforms.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Confidently Navigate Small Business Buying and Selling with Baton’s Chat JoglekarIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge spoke with Chat Joglekar, Co-Founder and CEO of Baton, a modern marketplace built to simplify the buying and selling of small businesses. Chat shared powerful insights into why acquiring an existing small business can be more strategic—and less risky—than starting one from scratch. He also outlined the tools Baton provides to make small business transactions more accessible, transparent, and successful.The Baton Approach to Small Business OwnershipBaton was born from a vision to demystify the complex process of small business transactions. Chat Joglekar and his team recognized that many entrepreneurs overlook the option of buying a business with built-in cash flow and customers, opting instead to launch from zero. Baton aims to shift that mindset.Chat explained that Baton functions as both a listing marketplace and an educational platform. Sellers can receive a complimentary valuation, and buyers can browse listings for free. Unlike traditional business brokers who charge up to 12%, Baton keeps its success fee at just 6%, lowering the barrier to entry for buyers.One of the most underutilized tools in small business acquisition, Chat emphasized, is the Small Business Administration (SBA) loan. For businesses valued under $5 million, SBA loans offer low-interest rates and long repayment terms. Baton helps guide buyers through the financing process and offers content and guidance to make these loans easier to understand and obtain.Whether you’re selling your first business or stepping into entrepreneurship by acquisition, Baton supports your journey with webinars, guides, and one-on-one support. Chat’s mission is clear: empower business owners with data, education, and an easy-to-navigate process.About Chat JoglekarChat Joglekar is the Co-Founder and CEO of Baton. With a background in product leadership at Google and venture-backed startups, Chat is passionate about simplifying entrepreneurship through small business acquisition. His career spans growth strategy, business development, and marketplace design.About BatonBaton is a digital marketplace designed to make buying and selling small businesses more efficient and affordable. With free business valuations, educational resources, and lower-than-average success fees, Baton is transforming how entrepreneurs approach small business transactions.Links Mentioned in this EpisodeBaton WebsiteChat Joglekar on LinkedInBaton’s Free Business Valuation ToolEpisode HighlightsWhy buying an existing business offers built-in advantages like cash flow and customersHow SBA loans can finance acquisitions under $5 millionBaton’s 6% success fee compared to traditional brokerage ratesFree business valuations and educational support offered by BatonThe growing trend of entrepreneurship through acquisitionConclusionThis conversation with Chat Joglekar offers a compelling look at the untapped opportunity in small business acquisition. Baton is making it easier, more affordable, and more informed for everyday entrepreneurs to buy and sell companies. Whether you're looking to exit your business or acquire your next one, Baton provides the tools and expertise to support a smooth transition.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Navigating the Modern Marketing Landscape with Rocket Fuel Labs' Amanda PattersonIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Amanda Patterson, the founder and CEO of Rocket Fuel Labs. With a background as a seasoned marketing executive and a passion for music, Amanda shares actionable insights on fractional CMOs, AI-powered marketing, and how to scale growth-stage companies with strategy and creativity.From crafting brand narratives to embracing AI responsibly, Amanda reveals how early-stage companies can compete in a saturated marketplace—without sacrificing authenticity.The Strategic Power of Fractional CMOsAmanda launched Rocket Fuel Labs during the early days of COVID-19, initially supporting a portfolio of high-growth startups. Today, her firm delivers fractional CMO services that provide businesses with executive-level marketing leadership—without the cost or commitment of a full-time hire.She explains how many startups—particularly pre-Series A or B—don’t yet need a full CMO but do need clear go-to-market strategies. Amanda’s team fills that gap by conducting in-depth audits, crafting tailored roadmaps, and helping founders hit revenue goals faster. Unlike traditional agencies, Rocket Fuel Labs begins with business discovery, not a plug-and-play template.Josh and Amanda also explore the value of treating marketing like an investment—not a one-size-fits-all expense. From SEO to paid ads, Amanda emphasizes that strategy must lead execution.AI in Marketing: Enhance, Don’t ReplaceAmanda has a clear stance on AI: it should augment creativity, not replace it. She regularly uses tools like ChatGPT to brainstorm headlines, summarize client calls, and accelerate workflows. But she cautions against relying too heavily on AI-generated content.She recalls the recent backlash around Coca-Cola’s fully AI-created ad—a campaign that lacked the emotional nuance only human creatives can deliver. Her advice? Keep the human in the loop. Use AI to amplify your ideas, not automate your brand voice away.Amanda also touches on how AI is reshaping search behavior. With tools like Google’s AI overviews impacting traditional SEO strategies, marketers must now prioritize intent-driven, bottom-funnel content. She encourages listeners to focus on quality, contextually relevant content rather than chasing rankings through volume alone.Music, Marketing, and Building Something MeaningfulOutside the boardroom, Amanda is a musician who performs alongside her teenage daughter in the live music capital of the world—Austin, Texas. Her artistic background influences her marketing work in a powerful way. Whether she’s writing music or designing growth campaigns, she brings the same emphasis on storytelling, collaboration, and creativity.Amanda believes the best marketing combines data with soul. Her approach weaves analytical precision with emotional resonance—helping brands not only scale but connect.About Amanda PattersonAmanda Patterson is the founder and CEO of Rocket Fuel Labs. With over 15 years of experience leading growth for startups and publicly traded companies, Amanda has built a reputation for driving revenue through sharp strategy and storytelling. Her background includes serving as CMO, helping companies scale from zero to IPO, and working closely with top investors and founders. When she’s not scaling businesses, Amanda performs music locally with her daughter in Austin, Texas.About Rocket Fuel LabsRocket Fuel Labs is a fractional CMO firm that provides strategic marketing leadership and execution for startups and growth-stage companies. From crafting brand narratives to optimizing revenue funnels, Rocket Fuel Labs partners with early-stage businesses to build custom playbooks that drive measurable results.Links Mentioned in this EpisodeRocket Fuel Labs WebsiteAmanda Patterson on LinkedInEpisode HighlightsWhat sets a fractional CMO apart from a consultant or agencyHow to use AI as a creativity amplifier, not a content crutchWhy bottom-of-funnel marketing is essential in a post-AI search worldAmanda’s process for conducting strategic audits and growth roadmapsThe role of personal creativity—like music—in professional innovationConclusionAmanda Patterson’s insights into modern marketing, leadership, and AI offer a masterclass in growth strategy for early-stage companies. Her firm’s tailored approach helps startups move with confidence—from chaos to clarity. Whether you’re exploring fractional marketing leadership or just trying to sharpen your brand message, this conversation is a must-listen.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInf

How to Lead Like a Maestro: Dr. Michael Brenner’s Framework for Team HarmonyIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Dr. Michael Brenner, Founder and CEO of Right Chord Leadership. Dr. Brenner blends his lifelong passion for music with leadership consulting, offering a unique approach that uses musical principles to help leaders and teams perform in harmony. This conversation uncovers the power of rhythm, communication, and collaboration in leadership—and how leaders can apply the CHORDS framework to foster stronger, more effective teams.Merging Music with Leadership MasteryDr. Brenner’s dual identity as a professional musician and leadership consultant sets the tone for a refreshingly creative conversation. He discusses how decades of experience playing woodwinds—saxophone, flute, and tin whistle—has shaped his understanding of teamwork and adaptability. Just as a band relies on listening and responding to each other in real time, leaders must foster an environment where communication and respect are non-negotiables.At the heart of Right Chord Leadership is the proprietary CHORDS model: Communication, Harmony, Ownership, Respect, Direction, and Support. According to Dr. Brenner, neglecting even one of these "notes" can throw an entire team off-key. He emphasizes that high-performing organizations aren’t built on rigid hierarchies, but rather on the fluid, collaborative interplay of roles—much like an ensemble working in sync.Josh and Dr. Brenner explore the pitfalls of overcomplication in leadership. While many organizations invest in tools and strategies, they often overlook the human factors that drive engagement. Through this lens, Dr. Brenner advises leaders to prioritize clear communication, empower team members with ownership, and create a bold but realistic vision. By doing so, leaders can transform a disjointed group into a synchronized, high-impact team.About Dr. Michael BrennerDr. Michael Brenner is the Founder and CEO of Right Chord Leadership, where he helps leaders and teams "find their groove, get in sync, and work in harmony." A professional musician and award-winning educator, Dr. Brenner combines over 20 years of consulting experience with his passion for music to deliver powerful, interactive leadership training. He is a frequent keynote speaker and an expert in organizational culture, communication, and team development.About Right Chord LeadershipRight Chord Leadership infuses the energy of music into leadership development and team performance. Through interactive workshops, executive coaching, and customized programs, the firm helps organizations across industries enhance collaboration, communication, and employee engagement using the CHORDS model.Links Mentioned in this Episode:Right Chord LeadershipDr. Michael Brenner on LinkedInEpisode Highlights:How musical collaboration mirrors team dynamics in businessThe six principles of the CHORDS leadership modelWhy clear communication and ownership foster high performanceTips for creating a realistic, inspiring team visionHow to balance creativity with focused execution in leadershipConclusionDr. Michael Brenner offers a fresh and engaging take on leadership—one that champions emotional intelligence, collaboration, and purpose-driven direction. By applying the CHORDS framework, leaders can move beyond managing tasks and instead cultivate thriving, in-sync teams. As he shows, leadership isn’t about control—it’s about creating harmony.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Unleashing Your Potential with Shelly Lefkoe: Eliminating Limiting Beliefs for Personal and Professional GrowthIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Shelly Lefkoe, Co-Founder of The Lefkoe Institute, about the hidden beliefs that hold us back—and how we can identify, challenge, and eliminate them. With decades of experience helping people dismantle their mental roadblocks, Shelly shares actionable insights into mindset transformation, self-worth, and what it truly means to thrive in both life and business.Unlocking Freedom: From Pickleball to Powerful Belief ChangeShelly opens up with a personal story about discovering pickleball during the pandemic—a hobby that not only kept her active but also served as a powerful metaphor for adaptability and joy. As Josh and Shelly discuss, making space for new experiences and balance in life is a key step in mental and emotional wellness.Professionally, Shelly’s work at The Lefkoe Institute revolves around identifying and eliminating limiting beliefs—the subconscious thoughts we form early in life that can hold us back from success, fulfillment, and confidence. Whether it’s fear of public speaking, procrastination, or tying your self-worth to work, Shelly emphasizes that beliefs are learned—and therefore can be unlearned.Her process is rooted in awareness, reflection, and reframing. She encourages entrepreneurs to look inward and recognize the beliefs fueling behaviors that no longer serve them. This mindset work is not just about personal development—it’s about unlocking real-world results by eliminating internal resistance. From her book Hitting the Wall to her free Belief Elimination Kit, Shelly provides tools and practices to help people step into their fullest potential.About Shelly LefkoeShelly Lefkoe is the Co-Founder of The Lefkoe Institute and a world-renowned mindset expert and speaker. With over 30 years of experience, she has helped thousands of individuals eliminate the beliefs that limit their personal and professional success. As the author of Hitting the Wall, Shelly specializes in working with entrepreneurs, leaders, and high performers who are ready to move beyond self-sabotage and reach new heights of fulfillment.About The Lefkoe InstituteThe Lefkoe Institute helps individuals and organizations permanently eliminate limiting beliefs using a proven, research-backed process developed by Morty and Shelly Lefkoe. Through workshops, private coaching, and online programs, the Institute empowers people to rewire their internal dialogue and unlock a life of clarity, confidence, and purpose.Links Mentioned in this Episode:Shelly Lefkoe on LinkedInThe Lefkoe Institute WebsiteEpisode Highlights:Why beliefs formed in childhood silently shape your decisions todayHow to identify and eliminate procrastination, fear, and self-doubtThe relationship between self-care, mindset, and leadership effectivenessStrategies from Hitting the Wall for overcoming self-sabotageShelly’s approach to transforming lives through belief eliminationConclusionShelly Lefkoe delivers a powerful message: you are not your thoughts—and you are not stuck with your beliefs. Her work empowers leaders, entrepreneurs, and everyday individuals to reprogram the invisible scripts that dictate their success and well-being. Whether it’s improving your self-image, parenting from a place of empowerment, or finally conquering the fear of failure, her insights offer a path to freedom and fulfillment.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Mastering Automated Marketing and Lead Generation with Jason WrightIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Jason Wright, Founder and CEO of Intentionally Inspirational, about the future of lead generation, marketing automation, and authenticity in business. Jason brings a powerful blend of technical marketing expertise and real-world client strategy—helping entrepreneurs build smarter, more sustainable lead generation systems that actually convert.From Fishing to Funnels: Lessons in Adaptability and SimplicityBefore diving into the marketing talk, Jason shares his love for the outdoors—especially fishing, hunting, and hiking. Recently relocated from Indiana to Georgia, he now enjoys saltwater fishing, where the challenge and unpredictability mirror the realities of entrepreneurship. The big takeaway? Adaptability wins. Whether in nature or in business, those who can shift strategies and stay grounded in their goals tend to win in the long run.Professionally, Jason specializes in automated marketing, sales funnels, and lead nurturing—with a no-fluff, practical approach. Through his agency, Intentionally Inspirational, he helps businesses design and implement systems using platforms like ActiveCampaign, Go High Level, and HubSpot. His core belief? The tools may evolve, but the principles of building trust, delivering value, and nurturing leads never change.Jason and Josh also dive into the state of the lead generation industry—a space cluttered with overpromises and under-delivered results. Jason emphasizes quality over quantity, setting real expectations for clients, and educating them on how their campaigns work. He also shares tips on running effective webinars—making them interactive, transparent, and focused on delivering real value from the start.About Jason WrightJason Wright is a speaker, author, entrepreneur, podcast host, and digital marketing architect. As the Founder and CEO of Intentionally Inspirational, Jason has built a reputation for simplifying sales funnels and marketing automation for business owners across industries. He has worked on more than 650 sales funnels, is an ActiveCampaign Certified Consultant, and the author of The Backward Route To Forward Progress. His work is focused on helping entrepreneurs eliminate guesswork, implement smart systems, and grow with confidence.About Intentionally InspirationalIntentionally Inspirational is a marketing agency focused on sales funnels, lead generation, and marketing automation. With a U.S.-based team and a tool-agnostic mindset, they help clients build systems that are scalable, smart, and rooted in long-term results. Whether you're launching a webinar, optimizing email deliverability, or streamlining lead nurturing, their services are designed to eliminate overwhelm and improve outcomes.Links Mentioned in this Episode:Jason Wright on LinkedInIntentionally Inspirational WebsiteJason’s Book: The Backward Route to Forward ProgressAutomated Marketing AcademyYouTube ChannelEpisode Highlights:Why adaptability in business mirrors lessons from saltwater fishingHow to approach lead generation tools with a “principle-first” mindsetBest practices for interactive and value-driven webinarsWhy the lead generation industry needs more transparency and less hypeBuilding trust through education, realistic expectations, and resultsConclusionJason Wright offers a refreshing, practical perspective on marketing automation and lead generation. With a focus on trust, systems, and sustainable success, he cuts through the noise and helps business owners build strategies that last. Whether you’re tired of “bro marketing” or simply want to get smarter with your tools, this episode will inspire you to simplify, automate, and grow with intention.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Sylvie di Giusto on Leadership and Digital Presence: A Comprehensive GuideIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Sylvie di Giusto, international keynote speaker and the world’s first 3D immersive holographic presenter. With decades of corporate experience and a captivating presentation style, Sylvie shares transformative insights into leadership, self-care, digital presence, and the evolving nature of human connection in the business world. Whether you're an executive, entrepreneur, or team leader, this episode offers tools to lead with intention, influence, and impact.Intentional Leadership in a Digitally Disruptive WorldSylvie di Giusto brings innovation and insight to every stage she steps on—literally. Through her holographic keynote presentations, she uses immersive 3D visuals to engage audiences and communicate complex ideas more effectively. Imagine learning about brain performance while a 3D hologram of a brain hovers beside you on stage. Her philosophy? Use technology not as a gimmick, but as a tool to deepen understanding and human connection.Beyond the stage, Sylvie stresses the importance of stillness and reflection in leadership. Her personal ritual of watching the sunrise from her boat serves as a metaphor for modern leadership: clarity comes when you slow down and reflect. Her research across 28,000 participants reveals that trust and care are the top qualities people seek in leaders—and these begin with how leaders care for themselves.Sylvie also emphasizes managing your digital presence with as much care as your in-person reputation. Leaders should audit their online identity, be intentional about content, and foster authentic connections. In a world where automation is on the rise, the human element remains irreplaceable, and every digital touchpoint is an opportunity to lead with presence, poise, and authenticity.About Sylvie di GiustoSylvie di Giusto, CSP, is an international keynote speaker and the world’s first 3D immersive presenter. With 20+ years of corporate experience—including roles as a Fortune 100 management consultant, innovation hub leader, and Chief of Staff at Europe’s largest tourism group—she helps organizations drive leadership excellence, elevate brand reputation, and improve human impact. Sylvie is the author of The Image of Leadership and Discover Your Fair Advantage, and the creator of the online learning platform How You Impress.About Sylvie di Giusto, LLCAt SylvieDiGiusto.com, professionals and organizations discover how to lead with intention and present themselves powerfully in person and online. Through interactive keynotes, holographic presentations, and leadership tools, Sylvie equips high-performing teams to move from autopilot to intentional, results-driven communication.Links Mentioned in this Episode:Sylvie di Giusto WebsiteSylvie on LinkedInEpisode Highlights:How 3D holograms are reshaping live presentationsThe top two leadership traits: trust and care—and how to embody themStrategies for managing your digital footprint as a modern leaderThe role of self-care and stillness in leadership effectivenessWhy emotional intelligence still matters in a tech-first worldConclusionSylvie di Giusto delivers a dynamic and thoughtful perspective on what it takes to lead with excellence in a high-tech, high-touch world. From holographic storytelling to building trust and intentional digital presence, her advice is grounded in both data and deep humanity. Whether you're speaking from a stage or leading from the boardroom, Sylvie’s insights will help you present yourself with power, clarity, and authenticity.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Unlocking Marketing Success with Sheila Butler: Fractional CMOs, AI, and Brand TransformationIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Sheila Butler, Founder and Chief Marketing Officer of Butler Marketing Group. Sheila brings decades of experience to the table and shares her sharp insights on the evolving role of fractional CMOs, the impact of AI in marketing, and the enduring power of brand storytelling. Whether you're a founder scaling up or a CMO seeking clarity, this conversation is packed with actionable strategies and modern marketing wisdom.Marketing with Personality: From Disney Dreams to Brand StrategySheila Butler’s love for storytelling and customer experience was inspired by her childhood dream of working for Disney—an aspiration that shaped her career in entertainment, marketing, and branding. Now based in Orlando, just a short drive from Disney parks, Sheila taps into that creative energy and sense of wonder to help businesses craft brands that truly connect.Her newest venture, a YouTube series called Marketing Over Bourbon, blends her professional expertise with her personable style. Sheila uses the show to share marketing insights, industry best practices, and commentary on emerging trends—all with a casual, conversational tone. It’s a reflection of her approach to marketing: human, insightful, and always evolving.She also dives into the rise of AI tools like ChatGPT, Claude, and Gemini in her work—emphasizing that marketers shouldn’t fear these tools but embrace them to improve productivity and creative output. Through experimentation, she identifies which AI applications best support each client’s unique goals. Combined with her hands-on role as a fractional CMO, Sheila provides strategic execution—not just advice—to businesses undergoing transformation.About Sheila ButlerSheila Butler is an accomplished Chief Marketing Officer with over 25 years of experience in brand transformation, marketing strategy, loyalty program design, and partnership marketing across both B2C and B2B sectors. She has held key leadership roles at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. As the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila partners with organizations to solve complex marketing challenges and deliver measurable brand growth through customer insights, CRM, and storytelling.About Butler Marketing GroupButler Marketing Group partners with businesses in transition—helping them evolve their brand, align marketing efforts with business goals, and adopt new technologies like AI to enhance content creation and strategy. Whether serving as a fractional CMO or collaborating with internal teams, the agency brings both clarity and execution to the table.Links Mentioned in this Episode:Sheila Butler on LinkedInButler Marketing Group WebsiteYouTube: Marketing Over BourbonEpisode Highlights:What sets a fractional CMO apart from traditional marketing consultantsHow to apply AI tools like ChatGPT and Gemini to enhance marketing workflowsWhy brand transformation is essential in times of business changeThe power of continuous learning and creating engaging contentSheila’s success story guiding a brand merger during a private equity dealConclusionSheila Butler delivers clear, modern insights into what it takes to lead marketing in today’s business landscape. From embracing AI and building a strong brand identity to knowing when to bring in a fractional CMO, her advice is practical and timely. If you're a business leader navigating growth, change, or complexity, Sheila’s strategies can help you sharpen your message and amplify your results.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Fostering a Culture of Innovation with Sara Frasca of Point NortheastIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Sara Frasca, Innovation Keynote Speaker, CEO of Point Northeast, and founder of SaraFrasca.com. Known for her passion for creative thinking and business growth, Sara brings a powerful perspective on how leaders can build a culture of innovation, empower teams, and shift workplace mindsets around failure.Leading Innovation from the Ground UpSara opens the conversation with a down-to-earth personal anecdote—sharing her love for gardening and spring yard clean-up. That connection to growth, curiosity, and creativity mirrors her professional mission: helping organizations build stable foundations that allow innovation to flourish.Sara explains that many businesses operate in a state of overwhelm. When systems are chaotic, it becomes nearly impossible for teams to think clearly, creatively, or strategically. Her first step when working with a client? Stabilize. Once a business has reliable systems and operational clarity, the space for ideation, experimentation, and innovation naturally opens up.She also emphasizes that leaders must model the behavior they want to see. If leaders don’t take creative risks, their teams won’t either. A culture of innovation requires a safe space for failure, experimentation, and continuous learning.About Sara FrascaSara Frasca is a global innovation expert, positive disruptor, and award-winning entrepreneur. A former General Mills leader turned business coach and CEO, Sara empowers organizations to embrace transformation, creativity, and bold leadership. Her experience ranges from working at startups to leading inside major corporations, giving her unique insights into how to challenge the status quo and unlock innovation. Through her work, Sara teaches companies how to build strong foundations, cultivate accountability, and create environments where people thrive by embracing experimentation and risk.About Point NortheastPoint Northeast is a boutique consulting firm led by Sara Frasca. It specializes in helping companies remove operational bottlenecks, empower their teams, and build a culture of innovation. From strategic growth planning to leadership workshops, Point Northeast equips companies with the systems and mindset they need to scale successfully.Links Mentioned in this Episode:Sara Frasca’s WebsitePoint Northeast WebsiteSara Frasca on LinkedInEpisode Highlights:Why overwhelmed companies struggle to innovateHow strong systems create the space for creativityThe role of leadership in modeling experimentation and trustWhy celebrating failure is essential to long-term growthHow Sara helps mid-sized businesses scale with clarity and confidenceConclusionSara Frasca delivers a powerful reminder: innovation doesn’t start with flashy ideas—it starts with clarity, leadership, and a safe space for failure. Her work helps organizations build the systems and cultures needed to unlock creative thinking and achieve real, lasting growth. If your business is ready to scale and evolve, Sara’s insights and consulting frameworks offer a roadmap to make it happen.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

The Power of Empathy in Leadership with Doug NollIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Douglas E. Noll, owner of DougNoll.com, emotional intelligence expert, mediator, and award-winning author. Doug brings decades of insight into how empathy—often misunderstood as weakness—is in fact the foundation of strong, effective leadership. With a background that spans law, neuroscience, and international peacebuilding, Doug shares transformative tools for emotionally intelligent leadership in today’s complex world.Leading with Empathy: Why Emotions Matter More Than EverDoug opens by dismantling the myth that emotions have no place in leadership. In reality, empathy is one of the oldest and most powerful human tools for communication and connection—far older than language itself. For over a million years, humans relied on nonverbal emotional signals to form social bonds and navigate conflict. That legacy is still with us today.Through his work, Doug has developed affect labeling, a neuroscience-backed technique that helps leaders de-escalate tension by naming and reflecting others' emotions. This method calms the brain’s emotional centers, creating space for rational thought, trust, and clarity. Whether you're managing a team, facing conflict, or navigating change, Doug’s approach makes emotional intelligence both teachable and tactical.Doug also warns leaders about relying on “gut instinct” during high-stakes decision-making. Gut feelings are often just pattern recognition—and without emotional clarity, those patterns can be misleading. The best leaders, Doug argues, are emotionally attuned, vulnerable when needed, and skilled in human behavior—not authoritarian by default.About Doug NollDouglas E. Noll, JD, MA, is the owner of DougNoll.com. After leaving a successful 22-year career as a trial lawyer, Doug became a full-time peacemaker. He is an award-winning author, mediator, teacher, and trainer whose work ranges from international conflict resolution to helping life-sentenced inmates become mediators inside maximum-security prisons. He is the co-founder of the Prison of Peace project and the creator of the Noll Affect Labeling System. His fourth book, De-Escalate: How to Calm an Angry Person in 90 Seconds or Less, has been published in multiple languages and is now in its second printing.About DougNoll.comDougNoll.com is the home of Doug’s consulting, speaking, and training work. He helps leaders, educators, mediators, and organizations master emotional intelligence to build trust, resolve conflict, and foster stronger relationships in any setting. Through keynotes, workshops, online resources, and his best-selling books, Doug equips people with science-based strategies to lead with clarity and connection.Links Mentioned in this Episode:DougNoll.comDoug Noll on LinkedInDe-Escalate: How to Calm an Angry Person in 90 Seconds or LessPrison of Peace ProjectEpisode Highlights:Why empathy is one of the oldest human leadership traitsThe neuroscience behind affect labeling and how it calms conflictHow military leadership prioritizes emotional intelligenceThe flaws of gut-instinct leadership under stressSimple tools to de-escalate tension and build trust as a leaderConclusionDoug Noll reframes leadership for today’s world: it’s not about control, bravado, or instinct. True leadership is about listening, emotional mastery, and creating connection in every conversation. By integrating empathy into your leadership style, you can reduce conflict, strengthen teams, and make better decisions. Doug’s insights and tools are a game-changer for founders, executives, and changemakers alike.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Building a Business That Reflects Your Values with Adele Wiejaczka of Live Large DesignIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Adele Wiejaczka, Founder and Creative Director of Live Large Design. Adele shares how she’s blended personal freedom, authentic branding, and sustainable growth into a business that mirrors her values. From life on the road in a self-built truck camper to building impactful brand strategies for entrepreneurs, Adele’s story is a powerful blueprint for creating a life and business on your own terms.Living Your Brand: From Truck Camper to Creative AgencyAdele’s lifestyle isn’t just unconventional—it’s intentional. Living and working from a self-renovated truck camper, she embraces minimalism, adventure, and connection. Her travels inform her work, giving her a grounded perspective and fresh insight into human-centered branding and communication. Through another personal brand, West End Normal, she plans to share solo travel stories and launch a podcast to continue building community and connection.Her professional journey began in graphic design and evolved into leading an agency that merges branding, e-learning, and automation to help clients grow without burning out. From therapists and doctors to course creators, Adele helps service professionals align their business strategies with who they truly are.At the heart of her work is a tool she developed: the Spirit Brand Archetype Quiz, which categorizes entrepreneurs into identities like the visionary, steward, healer, or artisan. Each archetype influences how you market, sell, and grow your business. By understanding this, her clients scale more authentically and sustainably—with less hustle and more purpose.About Adele WiejaczkaAdele Wiejaczka is the Founder and Creative Director of Live Large Design, a brand strategist, creative intuitive, and creator of the Spirit Brand Quiz—a tool designed to help soul-led entrepreneurs build brands that actually feel like them. Her work is shaped by more than 15 years supporting changemakers worldwide, from spiritual mentors and wellness experts to thought leaders and authors.Adele’s journey has taken her from running sled dogs off-grid in Alaska to launching courses in the jungles of Bali and now building her business from a DIY truck camper as she explores the backroads of Colorado. She combines intuitive brand strategy with real-world experience to help entrepreneurs reconnect to their strengths, clarify their message, and scale with clarity and integrity.About Live Large DesignLive Large Design helps entrepreneurs create aligned, authentic, and scalable businesses through brand strategy, e-learning design, and automation. The agency specializes in building marketing systems and digital products that reflect each client’s unique archetype—turning their values into profitable, people-first brands.Links Mentioned in this Episode:Live Large Design WebsiteSpirit Brand Archetype QuizEpisode Highlights:Why Adele lives and works out of a self-renovated truck camperThe importance of aligning your business model with your personal valuesHow the Spirit Brand Archetype Quiz helps entrepreneurs scale authenticallyCombining branding, e-learning, and automation into a growth-ready strategyEnding the “hustle era” by working smarter, not harderConclusionAdele Wiejaczka brings a refreshing, holistic view to entrepreneurship—one where your business reflects who you are, not just what you sell. Her insights around archetype-based branding, intentional design, and lifestyle-first entrepreneurship serve as a reminder that success doesn’t have to come at the expense of authenticity. If you’re ready to align your brand with your values and scale sustainably, Adele’s work is a great place to start.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Smarter Spending for Bigger Profits with Larry Levine of P3 Cost AnalystsIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Larry Levine, Business Owner and Expense Reduction Consultant at P3 Cost Analysts. With decades of experience helping organizations reduce indirect expenses, Larry shares expert insights on cost-saving strategies that every business owner should be applying—especially in today’s economy. If you want to boost your bottom line without generating more revenue, this episode is for you.From Mountain Trails to Margin Gains: Why Preparation MattersLarry starts the conversation on a light note—recounting his hiking adventures, including a trip to the Dolomites in Italy. His love of hiking isn’t just a hobby; it parallels his approach to business: prepare, acclimate, and execute with intention. Just like you wouldn’t climb a mountain without a plan, Larry emphasizes that business owners need a clear strategy for managing and optimizing expenses.That preparation becomes even more important when dealing with indirect costs—like utilities, telecom, waste management, and property taxes—that many business owners mistakenly treat as fixed. Larry encourages entrepreneurs to shift their mindset: many of these costs are negotiable, and reducing them can significantly impact overall profitability.His firm, P3 Cost Analysts, helps business owners uncover savings through a thorough discovery and audit process. And the best part? Their services are contingency-based—you only pay if savings are identified.About Larry LevineLarry Levine is an Expense Reduction Consultant with over 35 years of industry experience across high tech, home care, and indirect spend consulting. He has worked with individuals, SMBs, and Fortune 100 executives, delivering expense reduction strategies that improve mid-line cost controls and bottom-line profitability. Larry’s nationwide clients span a wide range of industries including healthcare, manufacturing, real estate, restaurants, education, and hospitality. Outside of work, he’s an avid hiker, mountain and road biker, and passionate foodie.About P3 Cost AnalystsP3 Cost Analysts is a national cost reduction consulting firm specializing in uncovering hidden savings in areas like waste management, telecom, utilities, property taxes, and more. Since 1991, P3 has helped thousands of clients—from healthcare and hospitality to retail and franchise groups—optimize expenses and increase profitability. Their contingency-based model means you only pay when you save.Links Mentioned in this Episode:Larry Levine on LinkedInP3 Cost Analysts WebsiteEpisode Highlights:Why businesses should prioritize managing expenses as much as revenueWhich indirect costs (like utilities and waste) are most negotiableHow P3 Cost Analysts delivers results without upfront feesReal-world savings: How one client cut waste expenses by 75%The steps of an effective cost audit—from discovery to implementationConclusionLarry Levine offers a masterclass in proactive expense management—reminding business owners that profitability isn’t just about growth; it’s about efficiency. By regularly auditing expenses, negotiating smarter, and bringing in experts when needed, companies can uncover major savings hiding in plain sight. Larry’s contingency-based approach makes cost reduction accessible to businesses of any size—without adding risk or overhead.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Transforming Corporate Training with AI: A Conversation with Stan SuchkovIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Stan Suchkov, CEO and Co-Founder of Evolve, an AI-driven platform revolutionizing how businesses onboard and train their teams. Stan shares the inspiring journey behind Evolve—from a bold vision and early setbacks to launching a transformative tool that automates learning programs in under 24 hours. This conversation explores the future of online learning, the role of AI, and how a “give first” mindset can accelerate growth and innovation.The Mindset Behind Evolve: Giving First and Thinking StrategicallyStan Suchkov attributes much of his success to a personal and professional commitment to “giving first.” By helping others without expectation, he built a strong network and leadership reputation grounded in generosity. He applies this same philosophy to customer relationships and team dynamics—putting value first to earn trust and long-term loyalty.He also draws strategic inspiration from games like Monopoly, where success hinges on early positioning, negotiation, and risk management. These ideas translated into his real-world entrepreneurial journey: selling his share in a construction business to fund Evolve, enduring over two years with no revenue, and constantly refining the product through feedback and adaptability.Today, Evolve is used by major companies across industries, offering tools that automatically convert a company’s internal materials—videos, slides, PDFs—into interactive, trackable training programs within 24 hours. With built-in assessments, reporting, and feedback features, Evolve gives organizations a scalable way to upskill and engage teams fast.About Stan SuchkovStan Suchkov is the CEO and Co-Founder of Evolve, an AI platform that creates onboarding and training programs from any type of document in as little as 24 hours. He’s also the founder of the AI Corporate University in MENA and a seasoned entrepreneur with a background in IT and real estate development. Stan has led over 30 projects across various stages of growth and is widely regarded as a thought leader in AI-powered education solutions.About EvolveEvolve is a U.S.-based AI platform built to help companies scale employee training, onboarding, and internal knowledge sharing. Founded in 2023 and launched in the U.S. in 2024, Evolve allows businesses to upload nearly any training content—PDFs, PPTs, audio, video—and launch custom interactive courses by the next day. The platform includes quizzes, tasks, automated grading, and comprehensive learner feedback, helping businesses stay competitive through rapid, smart learning solutions.Links Mentioned in this Episode:Stan Suchkov on LinkedInEvolve WebsiteEpisode Highlights:Why “giving first” builds stronger relationships and networksHow Monopoly inspired Stan’s real-world strategic thinkingWhat makes Evolve’s AI-powered training platform stand outHow Stan overcame two years of zero revenue to build EvolveThe role of AI in transforming corporate learning experiencesConclusionStan Suchkov’s journey reflects what’s possible when vision meets resilience. His approach to training through automation and AI is transforming how companies onboard and upskill their people. With Evolve, organizations can now create dynamic, measurable learning programs in record time—empowering teams and elevating performance. Stan’s insights are a reminder that in both business and learning, strategic thinking and giving generously go a long way.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Unlocking Success Through Strategy and Consistency with Jake SmolarekIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Jake Smolarek, Life and Business Coach. With a unique background that blends gaming, coaching, and entrepreneurship, Jake helps established entrepreneurs master their time, mindset, and decision-making. In this conversation, he shares a powerful framework for staying consistent, making quicker decisions, and enjoying the entrepreneurial journey along the way.What Entrepreneurs Can Learn from Gaming and CoachingJake Smolarek draws fascinating parallels between gaming and entrepreneurship, emphasizing that both require strategy, feedback, and consistent practice. As an avid gamer, Jake believes the lessons from gaming—like handling setbacks, adapting strategies, and refining skills—can directly improve business outcomes. Mistakes aren’t failures; they’re feedback. And mastery? That comes from repetition.Jake’s “No 0% Days” concept is at the core of his coaching philosophy. It’s a mindset that encourages progress—even in the smallest steps—every single day. Whether it’s sending one email, making a call, or spending five focused minutes on a goal, daily actions compound into lasting results. This approach helps entrepreneurs avoid burnout, maintain momentum, and track real progress over time.A recurring theme in Jake’s work is the power of clarity and decisiveness. He stresses the importance of having a clear vision, which makes it easier to filter decisions, say no to distractions, and take fast, aligned action. Entrepreneurs often suffer from “option overload.” But with a strong vision, you can limit options, trust your instincts, and keep moving forward with confidence. This episode is a blueprint for anyone looking to lead with intention and avoid the trap of perfectionism and indecision.About Jake SmolarekJake Smolarek is a Life and Business Coach who helps high-performing entrepreneurs develop clarity, consistency, and confidence. With a background in personal development and performance coaching, Jake supports clients in aligning their daily actions with long-term vision through mindset work, decision-making frameworks, and real-world accountability systems.About JakeSmolarek.comAt JakeSmolarek.com, Jake offers personalized coaching and resources for entrepreneurs looking to take control of their time, mindset, and business growth. His signature “No 0% Days” framework empowers leaders to take small, consistent action that leads to massive results over time.Links Mentioned in this Episode:Jake Smolarek on LinkedInJake’s WebsiteEpisode Highlights:Why gaming is a powerful metaphor for entrepreneurshipHow the “No 0% Days” mindset drives long-term resultsThe importance of prioritization and delegation in time managementHow to build a clear vision and make faster, smarter decisionsThe value of celebrating small wins and tracking progressConclusionJake Smolarek brings a refreshing, strategic take on coaching entrepreneurs. From embracing failure as feedback to developing powerful daily habits, his insights provide a practical roadmap for building momentum and staying aligned with your goals. Success isn’t just about hustle—it’s about clarity, consistency, and celebrating the journey along the way.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Mastering Crisis Communications with Tieja MacLaughlinIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Tieja MacLaughlin, Founder and Communications Strategist at Tieja MacLaughlin Communications. Tieja is a seasoned crisis communications consultant who helps individuals and organizations protect their reputations, manage challenging media situations, and respond effectively when it matters most. In this conversation, Tieja shares practical strategies for navigating crises, building proactive communications plans, and maintaining emotional clarity under pressure.The Art of Reputation Defense: What Business Leaders Need to KnowTieja’s path into crisis communications is a story of purpose and preparedness. Her mission is to help clients manage their reputations—especially when things go wrong. While many of her projects are reactive in nature, she’s a strong advocate for proactive crisis planning. Just like an insurance policy, investing in public goodwill and preparing your crisis playbook in advance helps mitigate long-term reputational damage.In the episode, Tieja also opens up about a surprising personal passion: jiu-jitsu. More than just a sport, she explains how the discipline and strategic thinking required on the mat translate directly into her work. In jiu-jitsu, you anticipate your opponent’s next move. In crisis communications, you must be equally strategic—assessing threats, staying composed, and responding with precision. This metaphor powerfully reinforces her approach to handling crisis under pressure.Throughout the conversation, Tieja offers actionable advice: prepare a crisis communications plan, conduct regular team training, and continuously update your strategies based on emerging risks. She shares real-world examples that illustrate how communication missteps can amplify a crisis—and how a well-prepared leader can instead use that moment to build trust. Tieja also emphasizes the emotional side of crises: when tensions run high, leaders must lean on structured strategies rather than reactive decision-making. Her work is not only strategic—it's deeply human.About Tieja MacLaughlinTieja MacLaughlin is a crisis communications expert, media strategist, and the founder of Tieja MacLaughlin Communications. With years of experience navigating high-stakes public relations issues, she empowers brands, executives, and individuals to communicate with clarity and confidence—especially in moments of crisis. Tieja’s work blends sharp strategy with emotional intelligence, making her a trusted partner for clients in need of reputation protection.About Tieja MacLaughlin CommunicationsTieja MacLaughlin Communications is a Toronto-based consultancy specializing in crisis communications, reputation management, and media relations. The firm helps individuals and organizations build, protect, and restore public trust through clear, strategic messaging and proactive planning.Links Mentioned in this Episode:Tieja MacLaughlin on LinkedInTieja MacLaughlin Communications WebsiteBlog: 10 PR-Themed Movies & TV ShowsFollow Tieja on Instagram, LinkedIn, and Twitter for expert PR insightsEpisode Highlights:Why crisis communications should be proactive—not just reactiveHow jiu-jitsu sharpened Tieja’s crisis strategy skillsSteps to build and regularly update your crisis communications planThe importance of emotional resilience and structured thinking during a crisisHow to create a “crisis playbook” with stakeholder contacts and pre-drafted responsesConclusionTieja MacLaughlin delivers a masterclass in crisis preparedness—emphasizing the balance between strategic planning and emotional awareness. Whether you're a founder, executive, or public-facing professional, her advice is a must-hear for anyone looking to safeguard their brand’s reputation in today’s fast-paced, high-stakes environment. With the right preparation, a potential disaster can be turned into a defining moment of clarity and leadership.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Mastering Sales Strategies with Alison MullinsIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Alison Mullins, CEO of Rep Methods, seasoned sales strategist, keynote speaker, and author of The Art of Selling and Beyond Order Makers. Alison shares her innovative approach to sales—rooted in psychology, personalization, and strategic mindset—offering listeners a fresh perspective on how to break down sales goals and build authentic customer relationships.From Personal Passion to Professional Precision: Alison's Approach to SalesAlison opens the conversation by sharing glimpses into her personal life—her love of travel, cooking, and Asian cuisine, all shaped by growing up in Southern Appalachia and spending time in New York City. These cultural experiences fuel her creativity and adaptability, which shine through in her business strategies. She draws thoughtful parallels between culinary experimentation and the art of sales—both requiring curiosity, precision, and personal connection.Professionally, Alison’s foundation is built on her two books. The Art of Selling outlines practical, foundational sales techniques, while Beyond Order Makers introduces the concept of manifestation selling—a method that blends mindset, goal-setting, and strategy to improve business development. Alison encourages sales professionals to visualize success and break down ambitious goals into realistic, daily tasks—a philosophy aligned with James Clear’s Atomic Habits.This conversation also dives into the emotional side of sales. Alison addresses how negative feedback from leadership can psychologically impact sales professionals. Her coaching helps clients shift from overwhelm to empowerment, reinforcing the importance of incremental wins and human-centric sales actions like personalized outreach and relationship-building. Her work as an ad hoc sales manager is especially tailored for small business owners, offering hands-on guidance and customized sales strategies grounded in her deep experience—especially in the stone and surfaces industry, where she's worked since 2010.About Alison MullinsAlison Mullins is an award-winning sales expert, keynote speaker, and CEO of Rep Methods. With over two decades of experience, she has helped countless companies transform their sales strategies, improve client relationships, and increase revenue. Known for her dynamic stage presence and innovative methodologies, Alison is the author of The Art of Selling and Beyond Order Makers. She’s also a frequent contributor to industry publications and a recognized thought leader in both sales performance and strategic business development.About Rep MethodsRep Methods provides expert sales training and development for small business owners and teams. Offering personalized coaching, strategy creation, and fractional sales management, Rep Methods helps businesses build effective sales pipelines and long-term client relationships.Links Mentioned in this Episode:Alison Mullins on LinkedInRep Methods WebsiteThe Art of Selling – available at Rep MethodsBeyond Order Makers – available at Rep MethodsEpisode Highlights:What "manifestation selling" really means and how to apply itWhy breaking large goals into daily tasks builds confidenceThe emotional and psychological side of sales successHow Alison serves as an ad hoc sales manager for small businessesThe role of personal outreach in building a robust sales pipelineConclusionAlison Mullins brings a refreshingly human and strategic lens to the world of sales. From mindset shifts to practical sales management, her methods empower professionals to work smarter and sell with purpose. Whether you’re a seasoned rep or a founder building a sales team from scratch, Alison’s insights will help you build momentum and make sales more intentional, effective, and fulfilling.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Unlocking Innovation and Empowering Teams with Jon BassfordIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Jon Bassford, Founder and CEO of Lateral Solutions. Jon dives into the intersection of leadership, operational efficiency, and organizational culture—sharing powerful lessons from his personal experiences and professional journey. If you're a leader striving to cultivate innovation and empower your team, this episode is packed with actionable strategies and mindset shifts you won’t want to miss.Leadership That Lifts: From Powerlifting to Performance CultureJon Bassford draws a powerful parallel between his personal passion—powerlifting—and the principles of resilient leadership. As he explains, sustainable strength, whether physical or organizational, requires adaptation over time. Jon emphasizes injury prevention and the importance of modifying one’s approach with age and experience. Leaders, too, must evolve—recognizing when to pivot, when to rest, and when to seek guidance. Just as athletes benefit from coaches, executives thrive when surrounded by mentors and strategic advisors.This mindset is reflected in Jon’s work at Lateral Solutions, where the focus isn’t on cookie-cutter consulting but rather on operational transformation. His team performs deep diagnostic evaluations of an organization’s structure, culture, and decision-making processes. From there, they build customized, practical strategies and offer ongoing support to ensure execution. Jon’s ideal clients are companies earning between $5M and $50M in revenue, but more importantly, they are led by individuals with a growth mindset—leaders eager to change and evolve.Much of Jon’s perspective is captured in his book, The Curious Leader, which outlines three core shifts for today’s executives: adopting a growth mindset, committing to operational excellence, and fostering a culture of feedback and collaboration. He also addresses the biggest barriers to innovation—namely, fear of change and lack of psychological safety. By inviting input from across the organization and leading with curiosity, Jon believes leaders can unlock their teams’ full potential and create cultures where innovation isn’t just encouraged—it’s expected.About Jon BassfordJon Bassford is an operations professional and entrepreneur who leads with curiosity—his true superpower. After earning his JD and MBA, Jon applied his curiosity across a wide range of ventures, from startups to global nonprofits. Known for his curiosity-driven leadership, Jon helps organizations and individuals innovate, adapt, and grow by fostering cultures of inquiry and engagement. He also holds a Certificate in Change Leadership and is the author of the upcoming books The Curious Leader and The Co-Parenting Secret.About Lateral SolutionsLateral Solutions provides strategic consulting for growth-minded organizations. With a focus on operational alignment and leadership development, they help businesses uncover blind spots, build stronger foundations, and execute with clarity.Links Mentioned in this Episode:Jon Bassford on LinkedInLateral Solutions WebsiteEpisode Highlights:How powerlifting parallels sustainable leadershipThe 3 core mindset shifts from The Curious LeaderWhen to seek outside help for organizational growthBuilding cultures rooted in psychological safetyOperational excellence as a competitive advantageConclusionFrom leadership resilience to building cultures of curiosity, Jon Bassford shares impactful strategies that resonate with forward-thinking executives. His blend of personal experience and professional insight provides a roadmap for leaders looking to scale with clarity, empower their teams, and drive meaningful change.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Revolutionizing Sustainable Mining: Insights from Nick Myers, CEO of Phoenix TailingsIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Nick Myers, the CEO and co-founder of Phoenix Tailings, to discuss their groundbreaking work in sustainable mining and metals production. Phoenix Tailings is working to address the environmental and social issues caused by traditional mining practices, while providing a cleaner alternative for the modern world’s critical metal needs. This episode is a must-listen for anyone interested in the future of sustainable mining and technology.Sustainable Solutions for the Mining IndustryPhoenix Tailings is leading the charge in reshaping the future of mining by offering sustainable alternatives to the traditional methods that have caused significant environmental harm. Traditional mining processes generate massive amounts of waste, with up to 2,000 tons of waste produced for every ton of metal extracted. This waste is often processed in countries with limited environmental protections, which leads to severe pollution and health risks for local populations. Phoenix Tailings is committed to reversing this trend by implementing a zero-waste, zero-emissions process for metal production.One of the core challenges in the mining industry is sourcing critical metals required for modern technologies like electric vehicles, wind turbines, and medical devices. These metals, including rare earth elements, are in high demand but are often sourced irresponsibly. Phoenix Tailings focuses on recycling metals from waste materials and traditional mining outputs to provide a more sustainable source of these essential metals, ensuring that they are processed in a way that minimizes environmental impact.As a company, Phoenix Tailings has already raised over $80 million and has built a team of experts dedicated to their mission of transforming the mining and metals production industry. Their work is not only driving the future of sustainable mining but also contributing to the broader goal of reducing the environmental footprint of industries like automotive, aerospace, and healthcare. Through partnerships with other industry leaders, Phoenix Tailings is expanding its impact and pushing for a global shift towards responsible sourcing and sustainable practices.About Nick MyersNick Myers is the CEO and co-founder of Phoenix Tailings, a company focused on transforming the mining and metals industry. With a passion for technology, sustainability, and innovation, Nick has been instrumental in developing a process that reduces the environmental impact of mining by ensuring zero waste and zero emissions. In addition to his role at Phoenix Tailings, Nick is an avid taco enthusiast and documents his culinary adventures on his Instagram account, Tacos by a Gringo.About Phoenix TailingsPhoenix Tailings is pioneering the future of sustainable mining by processing critical metals from waste materials and traditional mining sources. The company focuses on rare earth metals that are essential for the production of electric vehicles, wind turbines, and medical devices. By adopting innovative, environmentally friendly technologies, Phoenix Tailings is reducing the waste and emissions associated with traditional mining practices, while providing essential resources for modern technology.Links Mentioned in This Episode:Phoenix Tailings WebsiteTacos by a Gringo Instagram AccountNick Myers LinkedInEpisode Highlights:Passion for Tacos: Nick shares his journey as a taco enthusiast and offers recommendations for some of the best taco spots in the U.S.Phoenix Tailings' Mission: Aiming to revolutionize sustainable mining, Phoenix Tailings processes metals with zero waste and emissions.Challenges in Traditional Mining: Nick highlights the environmental and social issues, including pollution and health risks, associated with traditional mining.Business Growth: Phoenix Tailings has raised over $80 million and continues to expand its impact across industries like automotive, aerospace, and medical devices.Call for Innovation: Nick emphasizes the importance of technological innovation in addressing the challenges faced by the mining industry.ConclusionIn this episode, Josh and Nick dive deep into the innovative work of Phoenix Tailings and the company’s mission to transform the mining industry. From its zero-waste processes to its focus on sustainability, Phoenix Tailings is setting a new standard for how the world approaches the extraction and processing of critical metals. Nick’s story is a powerful reminder of how innovation and passion can drive positive change in industries that have long been a source of environmental and social harm.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Le

Navigating Startup Funding: Insights from Denise Edwards of SaaS LaunchIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Denise Edwards, the dynamic founder and CEO of SaaS Launch. With over a decade of experience in the tech world and a global footprint, Denise brings a wealth of expertise in helping early-stage SaaS founders secure funding, craft compelling pitches, and connect with ideal investors. This conversation uncovers key strategies and actionable tips for founders seeking capital and clarity in today’s competitive startup environment.Startup Capital and SaaS Growth: How Denise Edwards Helps Founders Fund Their VisionDenise’s passion lies in helping tech entrepreneurs—especially SaaS founders—navigate the complex journey of fundraising. SaaS Launch supports pre-seed to Series A startups with value proposition refinement, pitch deck development, and investor matchmaking. For founders unsure if they’re ready to raise, Denise recommends starting with bootstrapping to demonstrate traction and keep ownership intact.Her global perspective—born in Curaçao and now operating from Amsterdam—adds depth to her consulting. She understands the nuances of international entrepreneurship and believes in empowering underrepresented founders, particularly women, in tech.Key milestones in the funding process include market validation, a clear business plan, and a minimum viable product. Denise stresses that investors look for more than a great idea—they want a strong, coachable founder with a solid team, industry insight, and measurable traction. For founders who lack a vast network, SaaS Launch opens doors through its investor partnerships and educational content.Whether you’re considering traditional financing, venture capital, or angel investors, Denise helps clients explore the right fit. She also advocates for non-dilutive funding, especially when the goal is growth without giving up equity. Through strategic marketing, social media, and a YouTube channel packed with fundraising insights, Denise and her team continue to educate and support founders from around the globe.About Denise EdwardsDenise Edwards is a fundraising and growth expert and the founder of SaaS Launch. A speaker, consultant, and international businesswoman, she works with early-stage SaaS startups to secure funding and scale effectively. Denise is also a champion for diversity in tech, committed to helping women and underrepresented founders build investor-ready businesses.About SaaS LaunchSaaS Launch is a boutique consultancy based in Amsterdam that helps SaaS and tech founders raise early-stage capital, build powerful value propositions, and connect with aligned investors. Through coaching, investor matchmaking, and fundraising education, SaaS Launch empowers founders to confidently pitch and grow their businesses.Links Mentioned in This EpisodeSaaS Launch WebsiteDenise Edwards on LinkedInSaaS Launch YouTube ChannelKey Episode HighlightsBootstrapping before raising capital helps retain equity and validate the marketStrong pitch decks must combine vision, traction, and financial clarityNon-dilutive funding is a viable option for growth-minded SaaS startupsInvestors seek teams with deep market knowledge and coachabilityFundraising is a numbers game—build a robust pipeline of investor conversationsConclusionDenise Edwards delivers a masterclass in early-stage startup fundraising. Her insights reveal not only how to attract funding but how to build long-term investor relationships based on value and vision. Whether you’re just launching your SaaS company or preparing for a Series A round, this episode is packed with strategies to fund and scale your startup with confidence.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Navigating the Complex Landscape of Modern Advertising: Insights from Maxwell FinnIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Maxwell Finn, President of Unicorn Innovations. Maxwell shares expert insights into the fast-changing world of digital advertising, the psychological foundations of effective marketing, and how his company partners with brands for long-term, scalable growth. Whether you’re a seasoned business owner or an emerging entrepreneur, this episode is packed with timeless strategies and modern tactics for cutting through the noise in a crowded digital landscape.Rethinking Paid Advertising: Psychology First, Platforms SecondMaxwell’s central message is clear: success in advertising begins with an understanding of human behavior, not flashy trends or platform tricks. He challenges the obsession many marketers have with tools like Facebook Ads or TikTok hacks, emphasizing instead the importance of marketing psychology, behavioral economics, and storytelling.He reflects on historical campaigns such as the “Torches of Freedom” movement—an early example of influencer marketing and narrative-driven advertising created by Edward Bernays. These time-tested strategies continue to influence how successful brands earn trust and drive conversions today.Maxwell encourages business owners to dive into foundational literature from authors like Rory Sutherland (Alchemy), Daniel Kahneman (Thinking, Fast and Slow), and Richard Thaler (Nudge). These books unpack the mental shortcuts and irrational tendencies that influence how customers behave—and ultimately, buy.About Maxwell FinnMaxwell Finn is a growth-focused entrepreneur and the President of Unicorn Innovations. He has over a decade of experience scaling digital advertising campaigns for brands across e-commerce, SaaS, and personal branding. With more than $150 million in trackable ad spend, Maxwell brings unparalleled expertise to his clients through strategic advisory, education, and hands-on ad management.About Unicorn InnovationsUnicorn Innovations is a boutique digital marketing agency that works with high-growth businesses through a unique hybrid model. The agency selectively partners with clients, often taking equity in addition to providing marketing services. Unicorn's specialty lies in high-impact paid ad campaigns combined with strategic oversight to drive long-term value and profitability.Links Mentioned in this EpisodeUnicorn InnovationsMaxwell Finn on LinkedInKey Episode HighlightsWhy psychological triggers and behavioral science should guide your ad strategyThe dangers of chasing ad trends without foundational knowledgeHow Unicorn Innovations partners with brands using equity and advisory modelsWhy creative content and unique “angles” still outperform ad tech aloneThe future of paid advertising and why brand identity is more important than everConclusionThis episode with Maxwell Finn is a masterclass in modern advertising. His deep understanding of marketing psychology, paired with real-world experience scaling ad campaigns, offers entrepreneurs a clear roadmap for building smarter, more resilient strategies. If you’re ready to stop guessing and start building ads that convert, this conversation is a must-listen.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Unlocking the Secrets of Social Media Marketing: Insights from Emma Tessler of Ninety Five MediaIn this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Emma Tessler, the Founder and CEO of Ninety Five Media. Emma shares her journey from solopreneur to agency leader, offering insight into how small businesses can scale through intentional content marketing. She also discusses the balance between creativity and data, the evolving role of social platforms, and why longer-form video is the future of digital engagement.Finding Balance in a Digital WorldEmma began the conversation by opening up about her personal growth journey—specifically how she’s cultivated balance in a world driven by digital noise. After spending years pouring everything into her business, she realized the importance of unplugging and finding a creative outlet. For Emma, that outlet is needlepoint. It’s a meditative activity that brings joy, social connection, and a refreshing break from screen time.Transitioning into her business, Emma introduced Ninety Five Media, a digital marketing agency that serves small businesses looking to grow their audience and convert followers into paying customers. The agency provides a full suite of services including strategy, content creation, community engagement, and performance tracking—so founders can stay focused on running their business without the overwhelm of managing their online presence.Emma also shared her outlook on social media trends. While many users feel disenchanted by algorithm shifts and platform saturation, she believes there's opportunity for brands that deliver meaningful, educational, and story-driven content. Longer-form video, especially on platforms like TikTok and Instagram, is outperforming short clips by increasing audience retention and deepening brand connection.About Emma TesslerEmma Tessler is the Founder and CEO of Ninety Five Media and host of the podcast Stop Scrolling, Start Scaling. With nearly a decade of experience in the digital marketing space, Emma leads a powerhouse team that helps small businesses create content that drives real growth. Her mission is to empower founders with strategies that convert and build community-driven brands.About Ninety Five MediaNinety Five Media is a full-service digital marketing agency helping entrepreneurs grow through strategic content creation and social media engagement. From content calendars to analytics, the agency specializes in delivering results without locking clients into long-term contracts. Their motto: create content that converts and builds lasting community.Links Mentioned in this EpisodeNinety Five Media WebsiteEmma Tessler on LinkedInStop Scrolling, Start Scaling PodcastKey Episode HighlightsWhy Emma uses needlepoint as a creative and mindful outletHow Ninety Five Media supports small business owners with done-for-you marketingThe importance of video—especially long-form content—for building trust and conversionsWhy data should drive your content strategy, not trendsThe power of community building in growing an online presenceConclusionEmma Tessler reminds us that smart marketing isn’t about churning out content—it’s about creating with purpose. Through strategy, storytelling, and analytics, her team at Ninety Five Media is helping small businesses build brands that last. If you’re ready to stop guessing and start scaling, this episode is packed with the expert insights you need.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Unlocking the Future of Smart Home Technology: Insights from Hagan Kappler, CEO of DaisyIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Hagan Kappler, the founder and CEO of Daisy, a company on a mission to redefine smart home and small business technology services. Hagan shares how Daisy is creating a national brand in an otherwise fragmented industry—one that offers not just installation, but also consistent, long-term support.Whether you're a consumer seeking a better smart home experience or an entrepreneur interested in franchise ownership, this conversation uncovers the technology trends, business models, and growth opportunities shaping the future of connected living.Redefining Smart Home Services Through Standardization and SupportAs the smart home market continues to expand—now exceeding $30 billion in the U.S. alone—it still faces serious fragmentation. Many technology contractors are small, local operators with deep product knowledge but limited business infrastructure. Hagan Kappler launched Daisy to solve this problem by offering a platform where talented installers can operate under one cohesive, national brand with the support they need to scale.Daisy provides solutions ranging from home audio and visual systems to smart lighting, security, motorized shades, and fully integrated control panels. But what truly sets Daisy apart is their ongoing commitment to service. Unlike typical one-off installations, Daisy ensures homeowners, builders, and property managers receive continual updates, maintenance, and training—maximizing the longevity and effectiveness of their smart systems.For small business owners, Daisy’s franchise model opens doors. Entrepreneurs can either start a new operation, convert an existing business, or acquire a company, all while receiving centralized support in operations, marketing, customer service, and technology. It’s a win-win: customers enjoy trusted expertise, and franchisees get to grow under a brand backed by national reach.About Hagan KapplerHagan Kappler is the founder and CEO of Daisy, the first national brand in smart space installation and services. Previously, she served as CEO of Threshold Brands, leading nine service businesses across 550+ locations. Hagan has held leadership roles with ServiceMaster Clean, Merry Maids, and Ingersoll Rand/Trane, and began her career at McKinsey & Company and Goldman Sachs. She also helped launch Starbucks Blonde Roast. Hagan holds a bachelor’s in history from Williams College and an MBA from the University of Virginia’s Darden School. She lives in Newport Beach, CA with her four children.About DaisyDaisy is redefining smart home and business technology with a comprehensive, customer-first approach. By combining expert installation with long-term service, Daisy offers audio-visual, lighting, security, and automation solutions tailored to every client. Franchise partners benefit from marketing, HR, customer support, and operational tools that make running a tech business easier and more profitable. Learn more at joindaisy.com.Links Mentioned in this EpisodeVisit Daisy's WebsiteConnect with Hagan Kappler on LinkedInKey Episode HighlightsHow Daisy fills a major gap in the smart home market by providing both installation and ongoing serviceThe opportunity for small business owners to scale through Daisy’s national franchise modelWhy the smart home industry—despite its size—has lacked standardization and how Daisy is changing thatHow emerging protocols like Matter and Thread are pushing the industry toward greater interoperabilityWhat potential franchisees can expect in terms of onboarding, support, and ROIConclusionHagan Kappler’s vision for Daisy goes far beyond simply installing smart devices—she’s building the connective tissue of an industry ready for transformation. With a scalable franchise model and a service-first mindset, Daisy helps consumers enjoy smart technology the way it was meant to be: secure, seamless, and supported.Whether you’re a tech-savvy homeowner or an entrepreneur ready to lead the smart home revolution, Daisy is shaping the future of this fast-growing sector. Don’t miss this inspiring conversation filled with real-world insights and future-forward thinking.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Embracing the Power of Learning: Insights from Gina AndersonIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Gina Anderson, CEO and co-founder of Luma Brighter Learning, to discuss how learning can drive personal transformation, support resilience, and inspire innovation in an AI-powered world. Gina—also an accomplished author and learning scientist—shares her insights on why hard tasks can unlock personal breakthroughs, how to maintain creativity in an automated world, and the future of authentic learning experiences.Why Embracing Discomfort Fuels GrowthGina begins by reflecting on her own relationship with discomfort, particularly through her routine of running—not because she loves it, but because it challenges her. She pairs this tough activity with joyful elements like scavenger hunts for colorful shells, turning a mental hurdle into an opportunity for mindfulness and reward. This playful mindset parallels how we should approach personal development: by pairing tough goals with incentives that make the journey sustainable.This theme connects to her core belief that learning, like running, requires repetition and resilience. Gina underscores that discomfort is not a sign of failure—it's evidence that growth is happening. When learners push past their comfort zones, they open the door to confidence, creativity, and capability. She offers practical tips like breaking big goals into small milestones and celebrating small wins to build momentum.For those struggling with change or burnout, Gina recommends re-evaluating how you engage with challenges. Are you avoiding them—or are you learning from them? Her advice is clear: lean into discomfort, but bring a little joy with you.About Gina AndersonDr. Gina Anderson is the co-founder and CEO of Luma Brighter Learning, a learning design and technology company specializing in training solutions for transportation and logistics companies. She is the author of Thrive: How Learning Can Ignite a New Way Forward and co-author of Perspectives on Invisible Illnesses. A former educator, administrator, and e-learning innovator, Gina is passionate about the intersection of emotional wellness and applied learning science. Her work has helped thousands of learners across industries adopt lasting behavior change through authentic, engaging educational experiences.About Luma Brighter LearningLuma Brighter Learning is a trailblazer in custom learning solutions for frontline industries. With a focus on transportation, logistics, and safety-critical roles, Luma combines the power of learning science, technology, and human connection to deliver behavior-changing educational programs. The company’s 5-Mode Learning approach ensures deeper engagement through learner-to-learner, learner-to-coach, learner-to-self, learner-to-content, and learner-to-technology interactions.Links Mentioned in this EpisodeLuma Brighter LearningLearningWithGina.comEpisode HighlightsWhy pairing hard tasks with fun rewards helps make difficult learning sustainableHow AI should enhance—not replace—human creativity and problem-solvingThe importance of self-reflection and authenticity in learning designWhy real-world context is essential in education that drives behavior changeHow Luma uses its 5-Mode Learning framework to personalize training in frontline industriesConclusionGina Anderson reminds us that learning is not just about acquiring knowledge—it's about becoming. By welcoming discomfort, using technology wisely, and designing learning around the real lives of learners, we can ignite true transformation. Whether you're a business leader, educator, or lifelong learner, Gina’s insights will help you embrace growth with confidence and compassion.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Mastering SEO for Law Firms: Insights from Lindsey Busfield of Optimize My Firm🎧 Listen to this episodeOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Lindsey Busfield, Vice President, Chief Operating Officer, and partner at Optimize My Firm, a disruptive leader in legal SEO. Lindsey shares the strategies her team uses to help law firms dominate search engine rankings through human-written content, niche targeting, and a client-first approach that forgoes long-term contracts. Whether you’re a solo attorney or part of a large legal team, this conversation offers powerful SEO insights tailored to the legal profession.The Critical Edge of SEO in Legal MarketingLindsey opens the episode by reminding listeners that when people need legal help, they go straight to Google. If your law firm isn’t showing up on the first page—especially in the coveted Google local 3-pack—you’re missing a massive number of potential clients. That’s where Optimize My Firm steps in, helping attorneys build a content and SEO strategy grounded in trust, authority, and user experience.But what makes Lindsey’s approach unique is her stance on AI. While AI tools can assist with drafting, she warns against relying on them in legal marketing. Inaccurate legal content can have serious consequences, both reputationally and legally. Her firm ensures all content is created and reviewed by humans—so it’s not only optimized for Google, but also for accuracy, tone, and trust. She even shares a cautionary tale of a personal injury firm that published AI-generated case information, only to learn it was completely fabricated—putting their brand at risk.Optimize My Firm also stands out with its no-contract model. Lindsey explains that attorneys love this approach—it builds trust, keeps her team accountable, and allows for mutually beneficial, results-based relationships. This client-first mindset, paired with deep SEO expertise, has helped her firm become one of the most respected players in legal marketing today.About Lindsey BusfieldLindsey Busfield is one of the nation’s leading experts in legal SEO and content marketing. As the Vice President, COO, and partner at Optimize My Firm, she’s behind some of the most powerful law firm websites in the U.S. Lindsey is also the host of the award-winning Personal Injury Marketing Minute podcast, named one of the Best Legal Podcasts of 2024 by Attorney At Law Magazine. Her client-first, no-contract model has reshaped how law firms approach digital marketing.A seasoned entrepreneur from a family of trailblazers—her relatives founded Handsome Brook Farms, the largest organic pasture-raised egg provider in the U.S.—Lindsey brings innovation and authenticity to everything she does. Outside of work, she’s an avid pickleball player and proud mom of two young daughters.About Optimize My FirmOptimize My Firm is a boutique SEO agency that works exclusively with law firms. Their focus: helping attorneys generate more qualified leads by increasing online visibility and authority. With a no-contract policy, personalized service, and deep industry expertise, they’re redefining what SEO partnerships look like in the legal space.Links Mentioned in this EpisodeOptimize My Firm WebsitePersonal Injury Marketing Minute PodcastLindsey Busfield on LinkedInAward Recognition: Best Legal Podcasts 2024Key Episode HighlightsWhy human-written legal content still outperforms AIThe real risks of relying on AI for legal SEOHow to rank in Google’s local 3-pack for your legal nicheWhy Optimize My Firm never uses long-term contractsHow law firms can convert traffic into leads through trust-building contentConclusionLindsey Busfield is reshaping the way law firms approach SEO—through transparency, flexibility, and a relentless focus on quality. If you're a legal professional looking to stand out in a saturated digital space, this episode is full of insights you can't afford to miss.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Navigating Leadership in the Age of Digital Disruption: Insights from Mike Peterson🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Mike Peterson, founder and managing partner of Apex Consulting Partners and author of Leading in the Age of Digital Disruption. Mike brings decades of experience to this insightful conversation about the evolving demands of leadership in a technology-first world. He unpacks how leaders can stay grounded in human connection while embracing rapid change—and why these skills are critical now more than ever.Building Trust and Accountability in a Digital WorldAt the core of Mike’s leadership philosophy is the belief that trust, communication, and accountability form the backbone of high-performing teams—even more so in today’s hybrid and remote work environments. He emphasizes that while tools like Zoom and Slack have revolutionized collaboration, they don’t automatically create alignment. Leaders must be intentional about transparency, consistency, and empathy to foster a strong team culture across digital spaces.Mike explains that building trust begins with clear communication and follow-through. Leaders must ensure that distributed teams receive consistent messages and feel equally engaged, whether they’re working from HQ or their home office. In a digital context, trust also comes from creating predictable rhythms—like weekly updates or open office hours—that keep everyone connected and informed. These small acts of consistency build confidence across teams navigating ongoing disruption.Importantly, Mike doesn’t believe trust is built overnight or recovered easily after it's broken. He encourages leaders to model accountability themselves—owning mistakes, giving credit where it’s due, and making decisions that reflect shared values. Even without big budgets for retreats or offsites, leaders can create connection through creative virtual experiences and simple moments of recognition. It’s this blend of personal leadership and practical innovation that defines success in the digital age.About Mike PetersonMike Peterson is a visionary executive coach, author, and founder of Apex Consulting Partners. He draws from over 25 years of corporate leadership experience in high-stakes environments, including senior roles in pharmaceutical, IT, and operations teams. Mike helps organizations elevate team performance, embrace digital tools, and lead with clarity in times of rapid change. Through Apex, he partners with executives and leadership teams to instill a culture of accountability, innovation, and resilience.About Apex Consulting PartnersApex Consulting Partners is a leadership development and consulting firm focused on helping organizations thrive in the digital age. Specializing in executive coaching, strategic alignment, and operational performance, Apex helps companies build high-performing teams that deliver results.Links Mentioned in this Episode:Mike Peterson on LinkedInApex Consulting Partners WebsiteGet the Book: Leading in the Age of Digital DisruptionKey Episode Highlights:Building Trust Remotely: What transparency and consistency look like in a hybrid workplace.Leadership in the Digital Era: Why emotional intelligence is more critical than ever alongside tech adoption.Tools for Connection: How to create team cohesion through simple, repeatable practices.Narrative Leadership: Why Mike chose to share leadership frameworks through storytelling.Equipping First-Time Leaders: What new managers need to thrive in digitally disrupted environments.ConclusionMike Peterson reminds us that great leadership isn’t about mastering every tool—it’s about staying grounded in the values that build strong teams. His insights into trust, communication, and adaptability offer a powerful guide for anyone leading in a hybrid, fast-changing workplace.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Transforming Startup Legal Processes with Anthony Rose, Co-Founder and CEO of SeedLegals🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Anthony Rose, Co-Founder and CEO of SeedLegals, the revolutionary platform simplifying startup legal documentation. Anthony, best known as the man behind BBC iPlayer, shares his journey from digital innovator to startup legal disruptor, and how SeedLegals is saving founders time, money, and headaches by making legal processes smarter, faster, and more accessible.Reinventing Startup Law Through Tech InnovationAnthony Rose has spent his career building and scaling startups—and now he’s helping others do the same by reimagining one of the most painful parts of entrepreneurship: legal work. With SeedLegals, Anthony and his team have turned traditionally expensive, slow legal processes into an intuitive platform that enables startups to raise capital, create equity agreements, and stay compliant with just a few clicks.In this conversation, Anthony shares how his own frustrations with outdated legal workflows inspired SeedLegals. Whether it’s generating a SAFE agreement, building a cap table, or managing stock options, SeedLegals equips founders with the tools they need—no law degree required.Josh and Anthony also dive into how artificial intelligence is influencing the legal tech space, and why startups must focus on being lean and investment-ready in today’s evolving fundraising climate.About Anthony RoseAnthony Rose is the Co-Founder and CEO of SeedLegals, the UK’s largest closer of startup funding rounds. A serial entrepreneur with a deep background in technology, Anthony built and sold several startups across sectors like 3D graphics, P2P music, internet video, and online communities. From 2007 to 2010, he led the launch of the BBC iPlayer, transforming it into one of the broadcaster’s biggest digital successes. The idea for SeedLegals was born after a chance meeting with investor Laurent Laffy, and together they set out to fix the inefficiencies of startup legal processes. Today, Anthony is a trusted mentor, frequent speaker, and innovator helping founders grow with less friction—and more speed.About SeedLegalsSeedLegals is the leading platform for startup legals, enabling founders to raise investment, issue shares, build cap tables, and manage employment agreements all in one place. Serving thousands of startups across the UK and beyond, SeedLegals automates routine legal workflows with startup-specific templates, smart tools, and expert guidance. Whether you're closing your first round or preparing to scale, SeedLegals helps you stay compliant and investor-ready—without breaking the bank.Links Mentioned in this Episode:SeedLegals WebsiteAnthony Rose on LinkedInSeedLegals Blog & ResourcesKey Episode Highlights:The Birth of SeedLegals: How Anthony’s own pain points led to the creation of a platform now closing over 1,000 funding rounds a year.Legal Tech Meets AI: Anthony’s thoughts on AI tools like ChatGPT and why a hybrid approach still matters in legal documentation.Scaling Smart: What today’s investors want—and how founders can adapt by raising smaller rounds and focusing on profitability.Empowering Diverse Founders: How SeedLegals is helping level the playing field through educational tools and accessibility.Startup Success Stories: Real-world examples of companies raising capital and growing fast with SeedLegals.ConclusionAnthony Rose’s career is a masterclass in identifying inefficiencies and building smarter systems. With SeedLegals, he’s removing the red tape from startup growth and giving founders more time to focus on what really matters: building great businesses. Whether you’re closing your first round or preparing your next, this episode offers essential insight into how technology can transform even the most traditional of industries.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Authenticity is Your Superpower: Building Expert Authority with Christine Blosdale🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Christine Blosdale, a leading Expert Authority Coach, media personality, and international bestselling author. Christine empowers entrepreneurs, coaches, and creatives to build magnetic personal brands by embracing authenticity and sharing their stories boldly and unapologetically. This episode dives into why being real—not just polished—is what truly builds trust, authority, and connection in today’s market.Ditch the Filters and Embrace the Real YouChristine opens the conversation with a refreshing take on the power of being yourself online. From her obsession with TikTok to her guilty pleasure of watching Hoarders, Christine reminds us that our quirks make us human—and relatable. These personal stories aren't distractions from your brand—they are your brand.She challenges professionals to let go of stiff, corporate communication and show up as they truly are—funny, messy, compassionate, and real. Especially on platforms like LinkedIn, where many feel the pressure to be overly polished, Christine urges listeners to embrace humor, personal storytelling, and vulnerability to foster real engagement.If you’ve ever hesitated to post content out of fear of judgment, Christine’s advice is liberating: people are too focused on their own lives to nitpick yours. The key is to focus on your journey, own your story, and speak directly to the people you're here to help.About Christine BlosdaleChristine Blosdale is an internationally recognized Expert Authority Coach, award-winning media personality, and #1 Amazon bestselling author. With over 25 years of experience in broadcasting, branding, and digital marketing, Christine has worked with global thought leaders, bestselling authors, coaches, and creatives to amplify their voices and establish themselves as trusted authorities in their fields. She’s been a featured contributor to America Online, MSN, Woman’s Day, Ticker News, Pacifica Radio, and Take 5 Magazine. Christine blends powerful storytelling with media strategy to help clients grow their visibility, impact, and confidence.About The Social Media and Branding Survival GuideIn her bestselling book, The Social Media and Branding Survival Guide: Digital Marketing So Irresistible Even Your Ex Will Want to Follow You, Christine offers real-world strategies for building a personal brand that gets noticed—without selling your soul. It’s a no-fluff, high-value resource for entrepreneurs ready to ditch boring content and show up with bold, relatable messaging.Links Mentioned in this Episode:Christine Blosdale’s WebsiteExpert Authority CoachingChristine Blosdale on LinkedInGet Christine’s Free BookKey Episode Highlights:Authenticity Over Perfection: Why people connect with real stories—not curated perfection.The Power of Personal Branding: How Christine helps solopreneurs and coaches become known, liked, and trusted.Overcoming Imposter Syndrome: How to silence self-doubt and step into your authority.Storytelling That Sells: Leveraging humor and honesty to stand out and connect.Creating Expert Content: Building value-driven content that positions you as a thought leader—without the burnout.ConclusionChristine Blosdale’s message is a rallying cry for anyone tired of blending in online: be yourself, loudly and proudly. In a digital world filled with sameness, authenticity is what builds trust and authority. Whether you're launching your first brand or evolving your voice as a seasoned pro, Christine's approach will help you stand out, own your story, and turn your expertise into impact.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Redefining Success Through Family: Insights from Terence Chatmon of Victorious Family🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Terence Chatmon, founder and CEO of Victorious Family. Terence brings a timely and transformational message to business leaders about redefining success—not only in boardrooms, but around the kitchen table. He shares how creating intentional family cultures can produce lasting impact, and why personal legacy begins at home. This episode is a must-listen for entrepreneurs and executives seeking a more holistic approach to leadership that includes strong, flourishing families.Leadership Starts at Home: Building Intentional Family CultureTerence’s journey from corporate leadership at Coca-Cola, Johnson & Johnson, and Citibank to launching a global family discipleship movement is rooted in one profound truth: your greatest leadership legacy is in your home. Through his work at Victorious Family, Terence has helped over 100,000 parents implement a step-by-step family planning process to foster connection, purpose, and faith.In this conversation, Terence and Josh explore how business leaders can bring the same intentionality they use in their companies to their parenting and home life. From crafting a family mission statement to understanding the emotional and spiritual development of children, Terence lays out a blueprint for turning your family into a thriving, values-driven team.With relatable anecdotes, including a story of his grandfather’s influence, Terence emphasizes the power of storytelling, connection, and legacy. He challenges leaders to move beyond performance-based identities and start focusing on the relationships that matter most.About Terence ChatmonFrom soda bottle recycling entrepreneur at the age of six to senior executive roles at global giants like Coca-Cola, Johnson & Johnson, and Citibank, Terence Chatmon’s leadership journey is anything but conventional. Today, he channels his business acumen and deep passion for discipleship into Victorious Family, a global ministry dedicated to equipping and empowering parents to raise spiritually mature children. Terence is the author of the bestselling book Do Your Children Believe?, and his work has reached families in over 43 U.S. states and five continents. A graduate of the University of Illinois and longtime leader in his church community, Terence lives in Alpharetta, Georgia, with his wife Wanda and their three children.About Victorious FamilyVictorious Family is a global discipleship ministry that empowers parents to become spiritual leaders in their homes. Through a proven family planning model, digital training resources, and live workshops, Victorious Family helps parents build intentional, Christ-centered families—creating multi-generational impact that endures.Links Mentioned in this Episode:Victorious Family WebsiteDo Your Children Believe? BookTerence Chatmon on LinkedInKey Episode Highlights:Redefining Success: Terence challenges the traditional definitions of achievement and encourages leaders to consider how they’re investing in their family legacy.Family Mission Statements: Learn how to co-create a mission with your children to align your home around shared values.Stages of Child Development: Terence breaks down what children need at various stages—from affection to affirmation to independence.Storytelling as a Teaching Tool: How personal family stories can be powerful tools for transmitting values across generations.Supporting Employees with Family in Mind: Practical ways leaders can foster family-first cultures in the workplace.ConclusionTerence Chatmon’s message is both inspiring and actionable. For entrepreneurs and executives striving for success, this episode is a powerful reminder that real impact begins at home. Through intentional planning, values-based leadership, and open communication, you can build a family legacy that outlives your career.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Creating Interactive Product Demos that Convert: Insights from Joseph Lee, CEO of Supademo🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Joseph Lee, CEO and co-founder of Supademo, an innovative platform that transforms how businesses showcase their products. Joseph shares how Supademo is helping companies move beyond traditional screen recordings by offering interactive, step-by-step product demos that are easier to create, update, and scale. This conversation is a must-listen for entrepreneurs, sales leaders, and customer success professionals looking to improve product communication and user onboarding.Revolutionizing the Demo Experience with Interactivity and SpeedJoseph Lee designed Supademo to solve a widespread problem: traditional product demos—often in the form of long-form videos—are time-consuming to produce, difficult to edit, and quickly become outdated. Supademo offers a better solution.With Supademo, users can record a product walkthrough using a desktop app or Chrome extension, automatically generating an interactive demo with annotations. These guided demos allow viewers to engage with the product at their own pace. They can explore features in context—without the friction of watching a full video or sitting through a live walkthrough.Beyond just ease of use, Supademo makes it simple to localize demos in different languages, update content on the fly, and embed them across platforms like help centers, email campaigns, or websites. From pre-sales enablement to post-sale customer education, the platform is flexible enough to support growth at every stage.Joseph also emphasized that Supademo was designed with scalability in mind. The platform offers a generous free tier and scales into enterprise-grade plans, making it a great fit for both individual founders and large customer success or sales teams.About Joseph LeeJoseph Lee is the CEO and co-founder of Supademo, a platform transforming how businesses engage with prospects and customers through interactive product demos. A seasoned entrepreneur and product builder, Joseph is passionate about empowering teams to communicate product value clearly and effectively—without needing design or engineering expertise. Based in New York City, Joseph is also an avid basketball player and brings the same energy and teamwork mindset to both the court and the founder journey.About SupademoSupademo is a no-code platform that helps teams create interactive, guided product demos in minutes. Unlike traditional video recordings, Supademos are clickable, trackable, and easy to maintain. Built for sales enablement, customer onboarding, and internal training, Supademo enhances engagement while dramatically reducing production time. Its intuitive tools make it accessible for everyone—no design or technical skills required.Links Mentioned in this Episode:Supademo WebsiteJoseph Lee on LinkedInKey Episode Highlights:Traditional Demos vs. Supademo: Why static video walkthroughs are outdated—and how interactive demos improve engagement and clarity.Use Cases Across the Funnel: From sales and onboarding to training and support, Supademo serves teams throughout the customer journey.Fast, Flexible, and Scalable: How Supademo helps users create and maintain demos faster than traditional tools.Joseph’s Founder Perspective: What led Joseph to build Supademo and why clarity in communication became his north star.Try Before You Buy: Supademo’s free tier makes it easy to start experimenting with demo creation—no credit card required.ConclusionJoseph Lee’s approach to product communication is a breath of fresh air for teams tired of clunky video tools and static documentation. Supademo offers a lightweight, intuitive platform for showcasing products with clarity, precision, and interactivity—exactly what today’s users expect. Whether you're looking to close more deals, improve onboarding, or scale support, interactive demos can become one of your most powerful assets.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Unlocking the Power of Emotions in Business and Life: Insights from Randy Lyman🎧 Link to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Randy Lyman, a physicist, mechanical engineer, entrepreneur, and author of The Third Element: The Missing Key to Activating the Law of Attraction. Randy blends decades of scientific expertise with a deep commitment to personal development, offering a compelling take on how our emotional landscape shapes success. Together, Josh and Randy explore the intersections of emotional healing, personal growth, and the misunderstood mechanics of the law of attraction.Emotions: The Overlooked Driver of Personal and Business TransformationRandy Lyman’s journey spans the analytical and the intuitive. With a successful track record of building multiple eight-figure businesses and a background in physics and engineering, he spent years seeking fulfillment beyond financial success. That pursuit led him to explore the emotional and spiritual aspects of life. What he discovered was transformative—not just for his life, but for those he now helps.In this conversation, Randy emphasizes a critical shift: our results aren’t solely shaped by thoughts or actions, but by unprocessed emotions. The law of attraction, often reduced to “think it and it will happen,” is incomplete without emotional work. Randy introduces “The Third Element”—our emotional state—as the missing piece that determines whether we attract clarity or chaos.He shares practical tools and emotional exercises that business leaders and entrepreneurs can use to develop self-awareness, regulate emotional responses, and process past wounds. Whether it’s journaling, deep breathing, or EFT tapping, Randy equips listeners with strategies to move from emotional suppression to intentional alignment.About Randy LymanRandy Lyman is a physicist, mechanical engineer, entrepreneur, and emotional wellness coach. He is the founder of multiple successful companies in the natural wellness space and the author of The Third Element: The Missing Key to Activating the Law of Attraction. His work bridges science and spirituality, guiding individuals to uncover emotional patterns that hold them back from success and fulfillment. Today, Randy offers coaching, courses, and consulting for those seeking emotional healing and clarity in both personal and professional life.About The Third ElementIn his book, The Third Element, Randy Lyman introduces a groundbreaking framework that adds emotions as a critical third component to the traditional equation of thought and action. Through logical explanations, real-life examples, and practical exercises, Randy helps readers understand how emotional energy influences outcomes—and how mastering this energy can lead to lasting transformation.Links Mentioned in this Episode:Randy Lyman’s WebsiteThe Third Element – BookCoaching & Consulting ServicesRecommended ResourcesKey Episode Highlights:Emotions as the Missing Link: Randy explains how unprocessed emotional trauma can block the law of attraction—and how to release it.The Three Elements: Thoughts, physical reality, and emotions must all be in alignment to create real transformation.Scientific Meets Spiritual: A physicist’s breakdown of resonance and frequency as it applies to mindset and emotional energy.Tools for Healing: Breathwork, EFT tapping, and journaling as practical methods for emotional release.Mindset for Entrepreneurs: Why emotional alignment matters as much as strategy in achieving sustainable business success.ConclusionRandy Lyman brings an invaluable message to entrepreneurs: true success comes not just from hustle or vision, but from emotional clarity. By understanding and embracing our emotional experiences, we create space for transformation—in life, leadership, and legacy. His book, The Third Element, and his coaching programs provide a roadmap for those ready to explore the deeper work of aligning thought, action, and feeling.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Scaling Smarter: Jason Moss on Breaking Free from Six-Figure Plateaus🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with business coach Jason Moss, an expert in helping entrepreneurs scale beyond the six-figure ceiling. Jason shares insights from his own entrepreneurial journey and highlights the key mindset and operational shifts business owners must make to achieve freedom, reduce overwhelm, and build scalable systems that support sustainable growth.From Operator to Owner: The Mindset Shift That Changes EverythingJason Moss knows firsthand how easy it is for ambitious entrepreneurs to build themselves into a corner. Early success often comes from hustle and wearing multiple hats—but as Jason explains, what gets you to six figures won’t get you to seven. Most of his clients come to him exhausted, buried in the day-to-day, and desperate for more freedom. The root issue? They’re stuck in the operator mindset.An operator is focused on doing—micromanaging tasks, chasing perfection, and struggling to delegate. It’s a pattern that leads to burnout. Transitioning to an owner mindset, on the other hand, is about building a business that works without your constant input. Owners create systems, trust their team, and focus their time on high-leverage strategy rather than low-value tasks. Jason challenges his clients to shift how they view delegation: if someone can do the job 80% as well as you, that’s a win. It frees up your bandwidth to focus on scaling.Jason’s personal story reflects this transformation. After launching his first tech product at age 13, he developed a deep passion for entrepreneurship and marketing. But even with early wins, he experienced the same frustrations his clients face. It wasn’t until he embraced the owner mindset—and learned to let go—that his business truly scaled. Today, he coaches business owners who want that same transformation: from overwhelmed operator to empowered CEO.About Jason MossJason Moss is a business coach and entrepreneur who helps six-figure business owners scale to the next level without sacrificing their freedom. With a career that began in his teens developing software and launching online ventures, Jason has spent decades helping entrepreneurs simplify operations, delegate effectively, and build scalable systems. His coaching style blends strategic clarity with personal accountability, helping his clients create sustainable growth and rediscover the joy of entrepreneurship.About Jason Moss CoachingJason Moss Coaching provides personalized business coaching for established entrepreneurs who want to scale without the chaos. Focused on shifting mindset, building systems, and simplifying success, Jason’s coaching programs are designed to help business owners escape the “grind” and grow with intention. Through one-on-one support and customized strategies, clients learn to lead, delegate, and scale their businesses sustainably.Links Mentioned in this Episode:Jason Moss Coaching WebsiteJason Moss on LinkedInKey Episode Highlights:The Operator vs. Owner Mindset: Jason explains why entrepreneurs must stop doing everything themselves to scale effectively.Freedom Through Delegation: Why letting go of perfection and trusting your team is the key to reclaiming your time.Scalable Systems: The role of consistency, infrastructure, and repeatable processes in building a business that grows without chaos.AI as a Growth Lever: Jason encourages business owners to view AI as an opportunity—not a threat—for boosting productivity and efficiency.Coaching for Intimacy and Clarity: Why Jason moved from group programs to one-on-one coaching to better support clients in a shifting market.ConclusionJason Moss brings a refreshing mix of wisdom and practicality to the challenges that come with scaling a six-figure business. His insights into mindset, delegation, and strategic growth serve as a blueprint for entrepreneurs ready to evolve from overworked operators into intentional business owners. Whether it’s embracing AI, simplifying your systems, or finally letting go of tasks that don’t require your touch, Jason’s approach is all about building with clarity—and leading with confidence.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Mastering Public Relations and Personal Branding: Insights from Bryce North🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Bryce North, CEO and founder of Don't Be a Little Pitch. Bryce shares his dynamic approach to public relations, his passion for storytelling, and his mission to help businesses craft memorable brands. The conversation offers actionable insights for entrepreneurs who want to amplify their voice, establish credibility, and build lasting trust through authentic communication.Blending Passion and Authenticity in CommunicationBryce opens the conversation by sharing a glimpse into his personal life—his enthusiasm for bachata dancing and his experience living in Mexico. Dance, he explains, is a powerful form of non-verbal communication, teaching valuable lessons about trust, body language, and connection that translate directly into professional and public interactions. In Latin American cultures, where physical closeness is common, Bryce observes that communication is often more intuitive and human-centered—a lesson he believes is critical for businesses aiming to build real relationships.This deep understanding of connection and authenticity directly informs Bryce’s approach to PR. Through Don't Be a Little Pitch, Bryce challenges businesses to be bold, vulnerable, and unapologetically real. Drawing from his venture capital background, he recognized early on that trust—not just metrics—is the currency that drives business success. His firm’s philosophy is simple: create fans and evangelists through genuine storytelling rather than transactional pitches. In today’s crowded digital world, Bryce believes brands must be willing to share their struggles, show their human side, and forge emotional bonds with their audience.When it comes to building a media presence, Bryce stresses that patience and long-term strategy are key. He advises starting with niche publications before pursuing major outlets, leveraging storytelling to humanize brands and highlight transformational journeys. His unique framework emphasizes alignment between personal and corporate branding, understanding that while a personal brand can create initial momentum, a strong business brand must also stand on its own as the company scales.About Bryce NorthBryce North is a serial entrepreneur with extensive experience building, scaling, and running startups. Recognized for his achievements in entrepreneurship, Bryce has won numerous awards and developed a strong reputation for his ability to create and grow successful ventures. A master storyteller with a background in venture and angel capital, Bryce has been featured on Canada's Dragons' Den and has built companies that have scaled to over 40 countries. Today, through Don't Be a Little Pitch, he helps entrepreneurs and businesses own the media space, elevate their brand visibility, and secure speaking and media opportunities worldwide.About Don't Be a Little PitchDon't Be a Little Pitch is a PR agency that specializes in helping entrepreneurs, executives, and brands create impactful media presences through bold storytelling, strategic visibility, and long-term trust building. By focusing on authentic connections and memorable branding, the agency empowers clients to break through the noise, humanize their brand narratives, and open new opportunities for growth and influence.Links Mentioned in this Episode:Don't Be a Little Pitch WebsiteBryce North’s LinkedIn ProfileDon't Be a Little Pitch InstagramKey Episode Highlights:The Power of Vulnerability in PR: Bryce explains why sharing authentic stories—including struggles—creates stronger emotional connections with audiences.Building Trust Over Time: Why public relations should be seen as a long-term trust-building strategy, not a quick lead-generation tactic.Navigating Modern Media: How to adapt to today's media environment where click-driven stories dominate traditional PR routes.Personal vs. Corporate Branding: Balancing a strong personal brand with the need to develop a distinct corporate identity as the business scales.Memorable Branding Matters: The importance of crafting a brand name and identity that people remember—and why being polarizing can be a strategic advantage.ConclusionIn this episode, Bryce North offers a refreshing perspective on public relations—one that’s rooted in authenticity, patience, and strategic storytelling. His philosophy reminds entrepreneurs that PR isn’t about gimmicks or overnight fame; it’s about cultivating genuine relationships, building trust, and creating a story worth sharing. Whether you’re just starting to build your brand or looking to strengthen your media presence, Bryce’s approach provides a roadmap for doing it with integrity, impact, and style.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Sche

Digital Impact and the Human Element of AI-Driven Transformation: Insights from Steve Lucas🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Steve Lucas, CEO of Boomi and author of Digital Impact: The Human Element of AI-Driven Transformation. Steve shares his deep insights into the intersection of technology and humanity, emphasizing how leaders can navigate AI-driven transformation while keeping the human element at the center. This conversation offers practical guidance for business leaders who want to embrace AI, simplify complexity, and create meaningful change in a rapidly evolving digital landscape.Reconnecting with the Human Element in a Technology-Driven WorldThe conversation opens on a personal note as Steve describes his love for cars, particularly his project of restoring a 2001 Acura Integra with his son. This hands-on project, alongside his passion for gardening, illustrates Steve’s belief in reconnecting with tangible, real-world experiences—especially in a time when technology can sometimes feel overwhelming. For Steve, working on cars or nurturing a garden isn’t just a hobby; it's a way to stay grounded, strengthen family bonds, and maintain mental health amid the nonstop pace of digital life.This theme of balancing technology with humanity is central to Steve’s new book, Digital Impact. He stresses that digital transformation should simplify life, not make it more complicated. Too often, the promise of productivity from new tools leads to frustration instead. Organizations must address digital fragmentation—where too many disconnected apps and systems make it harder to work effectively. Steve advocates for a human-first approach, where technology genuinely serves people, not the other way around.Steve also shares real-world examples that reinforce this idea, from the Australian Red Cross scaling critical services during a crisis, to connected technologies improving diabetes care. These stories illustrate how thoughtful integration and responsible use of AI can produce transformative, life-saving outcomes. Leaders who invest in robust infrastructure and prioritize the human experience in AI adoption will not only future-proof their organizations but also create lasting, positive impact in their communities.About Steve LucasSteve Lucas is a seasoned executive with nearly 30 years of experience in enterprise software leadership. As the CEO of Boomi, he drives the company’s mission to connect the world through innovative technology. Prior to Boomi, Steve served as CEO of Marketo and iCIMS, and held senior executive roles at Adobe, SAP, Salesforce, and BusinessObjects. His leadership experience spans sales, marketing, and product innovation. Beyond his professional achievements, Steve is a passionate advocate for Type 1 diabetes research and serves on the boards of the American Diabetes Association and the Children’s Diabetes Foundation. He holds a bachelor’s degree in business from the University of Colorado and is a published author.About Digital Impact: The Human Element of AI-Driven TransformationPublished by Wiley, Digital Impact provides a clear, actionable roadmap for business leaders navigating AI-driven transformation. Drawing from real-world examples and interviews with business luminaries, Steve Lucas demonstrates how integration and automation can break down silos, simplify complexity, and create meaningful change. The book underscores the urgent need to address digital fragmentation and puts the human element at the heart of AI innovation.About BoomiBoomi is a leading global software company specializing in intelligent integration and automation. Boomi’s low-code, cloud-native platform enables organizations to connect data, applications, and people quickly and easily across hybrid digital environments. With over 20,000 global customers, Boomi helps businesses break down technology silos, streamline workflows, and accelerate digital transformation. Focused on making the world a better place by connecting everyone to everything, Boomi empowers companies to innovate faster, reduce costs, and deliver better experiences to customers and employees alike.Links Mentioned in this Episode:Boomi WebsiteSteve Lucas’s LinkedIn ProfileDigital Impact BookKey Episode Highlights:Hands-On Connection in a Digital World: Steve’s personal passion for restoring cars underscores the importance of maintaining tangible, human experiences amid technological advances.The Trap of Digital Fragmentation: Many organizations suffer from productivity loss due to disconnected systems—Steve explains how integration can solve this problem.Human-Centered AI Adoption: Technology must be implemented thoughtfully to empower and uplift human potential.Inspiring Real-World Examples: From disaster relief to healthcare improvements, Steve shares how connected technology is already changing lives.Future of AI and Work: Steve forecasts that AI agents will soon work alongs

Unlocking Personal Growth: Insights from Michelle Gruening on Coaching, Success, and "Stop Doomscrolling"🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Michelle Gruening, personal growth coach, keynote speaker, and author of Stop Doomscrolling. Michelle shares her inspiring journey—from working with Walt Disney World to climbing Mount Kilimanjaro—and how she now helps entrepreneurs break through limitations and achieve radical clarity. Together, Josh and Michelle dive into the importance of defining success on your own terms, combating imposter syndrome, and taking intentional action for personal and professional fulfillment.Redefining Success and Creating Radical ClarityMichelle Gruening’s mission through MG Coaching is to help first-time entrepreneurs and driven professionals realize that professional success doesn’t always equal personal fulfillment. Having spent over 20 years in leadership and customer service roles across industries—from Disney’s FairyTale Weddings to international art museums to building global customer success teams—Michelle learned firsthand how societal expectations can lead people away from their true passions. Today, she empowers her clients to define success for themselves and encourages them to create goals that align with their authentic desires, not someone else's definition of achievement.One powerful theme Michelle shares in this episode is the concept of breaking free from “comfort zone paralysis.” She encourages individuals to identify the red flags in their life and business—especially when those red flags are internal. By fostering a growth mindset, Michelle teaches clients how to move past fear, perfectionism, and limiting beliefs. Her approach combines tough love coaching with the encouragement needed to take bold steps toward transformation. As she explains, whether it’s climbing literal mountains like Kilimanjaro or metaphorical ones like launching a new business, success requires commitment, self-awareness, and radical ownership of your choices.Michelle’s recent passion project, Stop Doomscrolling, perfectly complements her coaching philosophy. The activity book is designed to help people curb the unhealthy habit of endless social media scrolling and instead engage in activities that foster real-world joy and connection. Through mindfulness exercises, journaling prompts, puzzles, and creative outlets, Michelle provides tools that encourage readers to be more present, more intentional, and more fulfilled.About Michelle GrueningMichelle Gruening is a personal growth coach, keynote speaker, and author dedicated to helping first-time entrepreneurs and professionals achieve radical clarity in life and business. After two decades in customer service and leadership at companies like Walt Disney World and international art institutions, Michelle left behind the status quo to pursue a life defined by purpose. Within a year, she summited Mount Kilimanjaro, authored Stop Doomscrolling, and launched MG Coaching. Michelle inspires audiences and clients alike to rewrite their own stories—one bold step at a time—by embracing a growth mindset, making intentional choices, and letting go of toxic environments.About MG CoachingMG Coaching helps first-time entrepreneurs and ambitious professionals create radical clarity in life and business. Through tough love coaching, mastermind groups, and personal growth resources like Stop Doomscrolling, Michelle Gruening provides the tools and support needed to break free from comfort zones, identify self-imposed limitations, and take empowered action toward success.Links Mentioned in this Episode:Michelle Gruening’s WebsiteMichelle Gruening’s LinkedIn ProfileStop Doomscrolling – Activity BookKey Episode Highlights:Personalized Definition of Success: Michelle explains why true success must be defined individually, not based on societal norms.Breaking Comfort Zone Paralysis: Insights into how fear and perfectionism keep entrepreneurs stuck—and how to move past them.The Power of "Stop Doomscrolling": How reducing screen time and engaging in mindful activities can boost happiness and clarity.Lessons from Climbing Kilimanjaro: Practical mindset strategies for overcoming massive personal and professional challenges.Building Your Personal Advisory Board: Michelle shares the importance of surrounding yourself with mentors, accountability partners, and a strong support system.ConclusionIn this energizing conversation, Michelle Gruening reminds us that living authentically and achieving true success starts with radical self-awareness and bold, intentional action. Whether you're redefining your goals, tackling self-doubt, or cutting down on screen time, Michelle’s insights and resources offer a clear path forward. By focusing on personal growth, building a strong support network, and taking decisive steps toward your dreams, you can unlock your full potential—and inspire others to do the same.Apply to b

Embracing Creativity and Well-Being: Insights from Sarah Rowan🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge has a vibrant conversation with Sarah Rowan, an artist, speaker, and thought-leader on creativity and well-being. Sarah shares her personal journey—from becoming a passionate practitioner of hapkido to helping corporate audiences reconnect with their innate creativity. This episode offers refreshing insights into why creativity is essential for mental health, productivity, and building more dynamic workplace cultures.Creativity as a Path to Fulfillment in Work and LifeSarah Rowan’s passion for cultivating creativity shines throughout the conversation. She emphasizes that creativity isn't just for artists—it's a core human trait that enhances well-being and professional success. In corporate environments, where burnout and disengagement are rampant, Sarah argues that reconnecting employees with creativity can be a game-changer. Simple practices like incorporating artistic activities into meetings, encouraging non-traditional problem solving, or hosting painting sessions can shift an organization's energy. Creative spaces foster curiosity, encourage innovation, and create room for employees to feel inspired rather than drained.Beyond the professional sphere, Sarah shares her own transformative journey into the martial art of hapkido. Training four times a week, Sarah discovered that hapkido not only strengthened her physically but also enhanced her mental resilience and emotional balance. This physical and mental discipline complements her advocacy for creativity, showing how diverse forms of personal expression—whether through movement or art—can profoundly improve quality of life. Her story underscores the idea that self-care through creativity and movement is vital for holistic well-being.Sarah also highlights how organizations can take small but meaningful steps to foster a culture of artistic expression. Initiatives like "opposite day" activities, doodling during meetings, or hosting collaborative art projects can awaken dormant creativity within teams. She recounts the powerful impact of live-painting at corporate events, creating moments of wonder that leave lasting impressions on leaders and teams alike. Through her dynamic keynote speaking and interactive workshops, Sarah helps businesses build cultures that value presence, curiosity, and joy.About Sarah RowanSarah Rowan is an artist and thought leader who empowers individuals and organizations to ignite a better future through creativity. As one of Australia’s top speed painters, Sarah has lived and breathed the dynamic process of transformation for over 20 years, turning blank walls and canvases into thought-provoking pieces of art—often in front of live audiences. Her emotionally charged storytelling combined with live painting has captivated audiences at companies like Adobe, ANZ, AMP, Nestlé, Ferrari, and Sydney Airport. Sarah’s mission is to inspire people to activate their creativity, embrace their authentic selves, and overcome limiting beliefs that stagnate curiosity and innovation. To date, she has painted at over 500 events and has raised over $380,000 for charity through her art.About Sarah Rowan's WorkThrough her keynotes, live speed painting performances, and hands-on workshops, Sarah Rowan teaches organizations how to reconnect with creativity for greater productivity, innovation, and well-being. Her programs encourage individuals to tap into their creative instincts, develop stronger self-connections, and foster healthier, more dynamic workplace cultures.Links Mentioned in this Episode:Sarah Rowan’s WebsiteSarah Rowan’s LinkedIn ProfileKey Episode Highlights:Reconnecting with Creativity: Sarah shares how small creative initiatives can dramatically shift corporate culture and employee well-being.Physical and Mental Wellness through Hapkido: Insights into how martial arts training has transformed Sarah’s strength, resilience, and mindset.The Importance of Creativity for Leaders: Why fostering creativity leads to innovation, happier employees, and better organizational performance.Building a Culture of Wonder: Practical ways organizations can inspire artistic expression and re-engage their teams.Creativity and Charity: Sarah’s mission to raise $1 million for charitable causes through her live art performances.ConclusionIn this inspiring episode, Sarah Rowan offers a powerful reminder that creativity is not a luxury—it’s essential for both personal fulfillment and professional excellence. By weaving creativity and well-being into our daily lives, we can cultivate workplaces and communities that are more resilient, more innovative, and ultimately more joyful. Whether through personal practices like hapkido or corporate initiatives that invite artistic exploration, Sarah encourages everyone to unlock the profound potential of creative expression.Apply to be a Guest on The Thoughtful Entrepr

Embracing Technology in the Trades Industry: Insights from Jenny Benbrook🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Jenny Benbrook, founder and CEO of Powerhouse Consulting Group. Jenny brings her expertise in software consulting for the trades industry to the conversation, highlighting how contractors can embrace technology to streamline operations and stay competitive. She also shares her journey of balancing family life and entrepreneurship, and offers insights on empowering women in traditionally male-dominated industries.The Role of Technology in Transforming the Trades IndustryJenny explains that while industries like HVAC, plumbing, electrical work, and exterior services such as roofing and siding have historically been slower to adopt digital technologies, the last decade has seen major shifts. Contractors today are increasingly recognizing the benefits of field service management (FSM) software, which consolidates functions like scheduling, inventory management, financial tracking, and dispatching into one cohesive system. Jenny emphasizes that adopting FSM software is no longer optional but essential for businesses that want to thrive in a competitive market.At Powerhouse Consulting Group, Jenny and her team act as third-party intermediaries to guide businesses through the technology adoption process. They help contractors understand the intricacies of software implementation, identify potential roadblocks, and ensure the selected solutions align with the business’s unique needs. Having external experts manage this process relieves much of the burden for contractors and ensures that digital transformation efforts actually lead to improved efficiency and profitability.Beyond technology, Jenny also touches on the growing number of women stepping into leadership roles within the trades industry. Trade organizations are offering programs that support women’s professional growth, helping them develop confidence and technical expertise. Jenny believes that women bring a unique combination of emotional intelligence and strategic thinking that strengthens businesses across the sector, and she encourages more women to claim their seat at the table.About Jenny BenbrookJenny Benbrook is the founder and CEO of Powerhouse Consulting Group, a firm specializing in software consulting services for the trades industry. With a strong background in helping contractors modernize their operations, Jenny’s mission is to empower businesses to navigate the complexities of digital transformation successfully. She is also passionate about promoting leadership opportunities for women in the trades and balancing her career with raising her family.About Powerhouse Consulting GroupPowerhouse Consulting Group provides software consulting services tailored to the needs of home and exterior service contractors. The firm specializes in guiding companies through the adoption of field service management technology, offering ongoing support to ensure successful implementation. Their team bridges the gap between software providers and businesses, delivering customized strategies that drive operational efficiency and sustainable growth.Links Mentioned in this Episode:Powerhouse Consulting Group WebsiteJenny Benbrook’s LinkedIn ProfileKey Episode Highlights:Digital Transformation in the Trades: Jenny explains why adopting FSM software is critical for contractors looking to streamline and scale their businesses.Empowering Women in the Industry: Jenny discusses the growing support systems encouraging women to lead and thrive in traditionally male-dominated industries.Work-Life Balance: Insights into balancing the demands of entrepreneurship with family life and personal well-being.The Role of Third-Party Support: How consultants like Powerhouse help bridge the gap between businesses and software providers for smoother technology adoption.Future Trends in the Trades: Jenny shares why companies that invest in digital tools and marketing strategies will stay ahead of industry shifts.ConclusionIn this enlightening episode, Jenny Benbrook offers practical wisdom for contractors and business owners navigating the intersection of technology and traditional trades. By embracing digital transformation, empowering diverse leadership, and seeking expert support during implementation, businesses can not only survive but thrive in an increasingly competitive marketplace. Jenny’s expertise and passion make a strong case for why now is the time for the trades industry to level up through technology and inclusion.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my

Unlocking the Power of Virtual Assistants: Insights from Pete Neubig🎧 Link to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Pete Neubig, co-founder and CEO of VPM Solutions. Pete shares valuable insights into the evolving world of remote work, the rising significance of virtual assistants, and how these trends are shaping the future of industries like property management. This conversation offers entrepreneurs actionable strategies for optimizing operations, freeing up time, and embracing new technologies to grow their businesses more efficiently.Leveraging Virtual Assistants to Optimize Business OperationsPete Neubig introduces listeners to the mission behind VPM Solutions: helping businesses across the U.S. and Canada connect with highly skilled virtual assistants from developing countries. By utilizing virtual team members, companies can delegate administrative and operational tasks, allowing entrepreneurs and executives to focus on higher-value activities that drive business growth. Pete explains that his passion for operational efficiency stems from his firsthand experiences in the property management industry, where finding reliable help was often a significant challenge.VPM Solutions was designed to streamline the remote hiring process through an easy-to-use platform where businesses can create profiles, browse thousands of resumes, watch candidate video introductions, and assess both skills and personality fits. Pete highlights that VPM Solutions goes a step further by offering over 45 free training courses to equip virtual assistants with the knowledge needed to succeed in their roles. This commitment to training ensures that businesses receive professional support from day one, enhancing efficiency and reducing onboarding time.Beyond just cost savings, Pete emphasizes that integrating virtual assistants into business operations helps leaders maintain better work-life balance, avoid burnout, and focus on strategic initiatives that drive true growth. As remote work becomes more normalized, leveraging global talent through platforms like VPM Solutions is a strategic move for entrepreneurs ready to scale efficiently and sustainably.About Pete NeubigPete Neubig, MPM, RMP, is the co-founder and CEO of VPM Solutions, an online platform that connects the real estate industry with virtual team members around the globe. Pete is also the former co-founder of Empire Industries Realty & Property Management based in Houston, TX, which he later sold to Mynd Management, where he served as Vice President of Eastern Operations. In addition to his leadership role at VPM Solutions, Pete is a past board member of the National Association of Residential Property Managers (NARPM) and currently hosts the NARPM Radio Podcast. When Pete is not working, he enjoys running marathons with his wife, Felicia.About VPM SolutionsVPM Solutions is a virtual staffing platform specializing in connecting real estate businesses with trained virtual assistants worldwide. Their platform makes it easy for companies to hire, onboard, and manage virtual team members through a streamlined three-step process. With access to a vetted talent pool and extensive free training resources, VPM Solutions helps businesses reduce costs, improve efficiency, and scale sustainably.Links Mentioned in this Episode:VPM Solutions WebsitePete Neubig’s LinkedIn ProfileNapalm Radio PodcastKey Episode Highlights:Building Remote Teams: Pete explains how entrepreneurs can unlock growth by hiring skilled virtual assistants.The Future of Property Management: Insights into how AI and remote work are reshaping the property management industry.Importance of Well-Being: Why maintaining a healthy lifestyle is crucial for productivity and mental clarity.Niche Community Building: How Napalm Radio fosters a specialized community of property management professionals.Strategic Delegation: How effective delegation frees entrepreneurs to focus on strategic and revenue-generating activities.ConclusionIn this episode, Pete Neubig provides a clear roadmap for entrepreneurs ready to embrace the future of remote work and virtual staffing. By leveraging platforms like VPM Solutions, business owners can optimize operations, free up valuable time, and focus on the activities that matter most. Pete’s insights on time management, strategic delegation, and the evolution of the property management industry offer practical advice for entrepreneurs looking to build leaner, stronger, and more resilient businesses.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forge

Building Recurring Revenue Businesses: Insights from Amanda Northcutt🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge engages in a dynamic conversation with Amanda Northcutt, founder and CEO of Level Up Creators. Amanda shares her expertise in helping coaches, consultants, and creators build businesses with stable, recurring revenue streams. This episode provides invaluable insights for anyone looking to establish a sustainable income model and grow their business in a way that doesn’t burn them out.Level Up Creators: Helping Experts Build Sustainable BusinessesAmanda Northcutt is deeply passionate about helping subject matter experts—especially those in coaching, consulting, and the creator space—build businesses that rely on predictable, recurring revenue. Through her company, Level Up Creators, Amanda works with experienced coaches and consultants to help them scale by focusing on long-term client relationships and high-ticket services, rather than one-off engagements. This approach to business ensures entrepreneurs can focus on sustainability and stability instead of constantly chasing the next client.At the core of Level Up Creators' methodology is the MRA (Monthly Recurring Revenue) Method, which helps clients generate a steady income stream through high-value, high-touch offerings. Additionally, Amanda’s MRA Accelerator program is designed to help clients achieve multi-five-figure monthly recurring revenue within just seven months. These programs emphasize building long-term relationships with clients, providing continuous value, and setting up systems that allow for predictable business growth.Amanda's focus on long-term client relationships instead of short-term profits helps business owners reduce the stress associated with inconsistent income and promotes growth that lasts. This approach is not only about financial stability but also about creating a more fulfilling and sustainable business model.About Amanda NorthcuttAmanda Northcutt is a seasoned entrepreneur and the founder of Level Up Creators, where she helps coaches, consultants, and creators build businesses with recurring revenue streams. With 22 years of experience in consulting, start-ups, and marketing strategy, Amanda is a key figure in teaching others how to achieve sustainable wealth and business success. She also co-hosts The Level Up Creators Podcast, where she shares insights on business strategies and growth.About Level Up CreatorsLevel Up Creators is committed to empowering coaches, consultants, and creators to build long-term, recurring revenue. Their services include the Level Up Creator School, MRA Accelerator, and personalized coaching to help entrepreneurs scale their businesses while maintaining high-touch engagement with their clients. Their mission is to make recurring revenue accessible to creators and experts at all stages of business development.Links Mentioned in this Episode:Level Up Creators WebsiteAmanda Northcutt’s LinkedIn ProfileLevel Up Creator School WebsiteKey Episode Highlights:Building Recurring Revenue: Amanda explains why recurring revenue is the foundation of sustainable business growth and how to implement this model.Client Retention: Focus on understanding your customers' ongoing needs and providing solutions to keep them coming back.Genuine Client Relationships: Emphasizing authenticity over automation in lead generation and client relationships.Down-Market Expansion: Amanda discusses how to scale services to reach a broader audience while maintaining high-touch interactions.Value-Based Pricing: Aligning your pricing with the value you provide rather than the amount of time spent.ConclusionThis episode offers a wealth of insights into building a consulting business that thrives on recurring revenue and strong client relationships. Amanda Northcutt’s approach shows how focusing on long-term value, personalization, and strategic scaling can lead to a sustainable and fulfilling business. By implementing the strategies discussed, entrepreneurs can build predictable income streams and reduce the stress of traditional business models.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Breaking Free from the Cage of Ambition: Insights from Keren Eldad🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Keren Eldad, an executive coach, professional speaker, and author of the book Gilded: Breaking Free from the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More. Keren shares profound insights on the pressures faced by high achievers, societal expectations that often lead to feelings of entrapment, and the importance of prioritizing happiness and well-being over constant work and external success markers. The conversation serves as a roadmap for anyone looking to break free from the cycle of ambition and perfectionism to live a more fulfilling and joyful life.The Essence of Keren's Work: Helping High Achievers Find FulfillmentKeren Eldad, also known as "Coach Keren," has dedicated her career to helping high achievers break free from the cycles of ambition, perfectionism, and the relentless pursuit of "more." Her clients include Olympic athletes, politicians, Hollywood stars, supermodels, Special Forces operatives, and serial entrepreneurs. Additionally, global organizations like Estée Lauder, J.P. Morgan, and Nike trust her expertise.Her coaching approach focuses on identifying the self-imposed cages many high achievers find themselves in, where success is pursued relentlessly at the cost of happiness and fulfillment. Keren teaches that true success lies not in the relentless pursuit of more but in creating balance, realigning goals, and finding joy in the present. She emphasizes the importance of self-reflection, helping clients regularly assess their motivations and desires to determine whether they are aligned with their true selves or simply driven by societal pressures.Keren’s book Gilded presents a 12-step program inspired by Alcoholics Anonymous, designed to guide individuals toward a more fulfilling existence. The book challenges the notion that success must come at the expense of happiness, offering readers a structured approach to reclaim their well-being and live a life that honors their true values.About Keren EldadKeren Eldad, known as "Coach Keren," is a renowned executive coach, speaker, and author of Gilded. Recognized as a Top Ten Executive Coach by the International Coaching Federation (ICF), Real Leaders Magazine, and Goop, Keren has made a significant impact on the coaching world. She works with high achievers globally, helping them overcome perfectionism and create more meaningful, balanced lives.Keren’s clients range from Hollywood celebrities and Olympic athletes to leaders in major corporations like Estée Lauder, J.P. Morgan, and Nike. As a former C-suite executive with experience in 17 countries across four continents, Keren coaches in English, Spanish, Hebrew, and French. She also reaches a global audience through her TEDx talks, which have garnered half a million views.Keren resides in Austin, Texas, with her husband, Ryan, and their many beloved pets.About Gilded*Keren Eldad’s book, Gilded: Breaking Free from the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More, offers a transformative approach to helping individuals break free from the chains of relentless ambition and the pursuit of perfection. The 12-step program, inspired by the principles of Alcoholics Anonymous, guides readers toward achieving a balanced and fulfilling life by aligning their actions with their deeper, more authentic values. Gilded challenges the belief that success must be sacrificed at the cost of happiness and shows how true fulfillment comes from living authentically, in alignment with one’s personal desires and goals.Links Mentioned in this Episode:Keren Eldad’s WebsiteKeren Eldad's LinkedIn ProfileGilded: Breaking Free from the Cage of Ambition, Perfectionism, and the Relentless Pursuit of MoreKey Episode Highlights:Breaking Free from Perfectionism: Keren explains how high achievers often become trapped by the cycle of perfectionism and how to break free from it.Redefining Success: True success comes not from endless achievement but from building meaningful relationships and finding joy in the present.The Importance of Happiness Now: Keren emphasizes the need to choose happiness in the moment, rather than postponing it for future goals.Workaholism as an Addiction: Keren highlights how workaholism is a form of addiction, driven by societal beliefs about hard work equating to success.Coaching for Clarity: The value of coaching is to gain self-awareness and align personal goals with deeper, more fulfilling desires.ConclusionIn this episode, Keren Eldad provides invaluable insights into breaking free from ambition, perfectionism, and the relentless pursuit of “more.” By focusing on self-reflection, embracing happiness now, and redefining success, listeners can create lives of greater joy and fulfillment. Whether through Keren’s coaching or her book Gilded, the journey to a more balanced and meaningful l

Personal Growth and Leadership Insights with Steve Smith: A Comprehensive Guide🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Steve Smith, the founder and Business & Executive Coach of GrowthSource Coaching. Together, they dive into insightful discussions on personal growth, leadership, and how coaching can help entrepreneurs and business leaders thrive, especially in challenging times. Steve shares his expertise in leadership development and how it plays a pivotal role in achieving long-term success.Embracing Change and Lifelong LearningSteve Smith’s journey into coaching was marked by his willingness to embrace change and adapt. After spending 30 years in the consumer products industry, including stints with well-known companies like General Mills and Carter Wallace, Steve made a bold decision to transition into coaching. This shift wasn’t just a career move—it was a commitment to lifelong learning and personal growth. He shares that even with years of experience under his belt, he had to reframe his mindset to pursue something entirely new.His story is a powerful reminder that embracing new challenges can unlock new levels of potential, no matter where you are in your career. Steve speaks about the critical role persistence plays in personal development. Whether it’s learning a new skill or shifting your professional focus, staying committed to continuous growth is a theme Steve lives by. As he learned from his own experiences, pushing past the discomfort of change can lead to deeper fulfillment and success.Steve also reflects on the importance of coaching, explaining that business leaders often face challenges that can feel isolating. However, having the right guidance and support—whether from a coach or mentor—can significantly enhance clarity and performance. This rings especially true for entrepreneurs, who may be juggling multiple roles and responsibilities while trying to scale their businesses.About Steve SmithSteve Smith is a seasoned Business & Executive Coach and the founder of GrowthSource Coaching. With over 30 years of experience in consumer products manufacturing, including stints at top companies like General Mills and Carter Wallace, Steve transitioned into coaching in 2008 to help business owners, executives, and entrepreneurs realize their full potential. He has successfully worked with over 950 clients across various industries, helping them enhance their leadership and strategic thinking.About GrowthSource CoachingGrowthSource Coaching specializes in coaching business owners, executives, and leadership teams to unlock their potential and achieve long-term success. With a focus on personalized strategies, Steve and his team help clients navigate the challenges of leadership, business growth, and personal development.Links Mentioned in this Episode:GrowthSource Coaching WebsiteSteve Smith’s LinkedIn ProfileSteve’s Podcast: The Business WingmenKey Episode Highlights:Embrace Lifelong Learning: Steve shares his journey of picking up the guitar, demonstrating that it’s never too late to learn a new skill.The Power of Persistence: Success is often about showing up consistently and putting in the effort, regardless of the initial challenges.Focus on Your Strengths: Steve emphasizes the importance of identifying and leveraging your unique strengths for professional growth.Adapt and Evolve: Rebranding and repurposing your business can help you stay relevant and grow through adversity.Calm Leadership: In times of uncertainty, effective leaders maintain a calm demeanor and rely on trusted advisors to guide decisions.ConclusionIn this insightful episode, Steve Smith offers invaluable advice on personal growth, leadership, and how to navigate the complexities of today’s business environment. By embracing lifelong learning, focusing on self-awareness, and continuously adapting, listeners can take actionable steps toward becoming more effective leaders and achieving long-term success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

The Power of Storytelling in Business: Insights from Kyle Gray🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Kyle Gray, an entrepreneur, bestselling author, and the founder of The Story Engine. Together, they explore how storytelling can be a game-changer for businesses, offering strategies to help professionals communicate effectively, inspire action, and drive growth. Kyle shares his journey, key lessons on personal expression, and actionable advice for leveraging storytelling to make a real impact in business.Why Storytelling Matters in BusinessStorytelling is often seen as an art, but Kyle Gray believes it’s a critical business skill that can drive both personal fulfillment and professional success. Throughout the conversation, Kyle emphasizes how a well-crafted story can differentiate your brand, inspire action from your audience, and ultimately lead to greater business growth. But why is storytelling so important in business?One key reason is that stories are much more memorable than facts alone. Our brains are wired to remember stories because they evoke emotion, creating a connection that data points simply cannot. For businesses, this connection means deeper engagement with your audience, and a higher chance of turning potential leads into loyal customers. Whether you're speaking directly to your audience, crafting a website message, or even pitching an idea, effective storytelling allows you to communicate more clearly and impactfully.Kyle shares that many businesses and experts struggle to connect with their audience because they become overly immersed in their technical knowledge. Instead of focusing on what the audience needs to hear, they overload them with complex jargon and information. The key to great storytelling, according to Kyle, is to distill complex ideas into relatable, human stories that inspire trust and action. This, in turn, can significantly boost lead generation, sales, and overall business growth.About Kyle GrayKyle Gray is a world-class presentation coach, story strategist, and author who helps coaches, startups, and executives use storytelling to better communicate their unique value and improve sales with their audience. He combines timeless storytelling with cutting-edge marketing to ensure clients have the right story to tell—whether presenting, on a sales call, or in conversation, both online and offline.About The Story EngineThe Story Engine empowers entrepreneurs to craft and communicate their stories in a way that resonates with their audience, builds trust, and inspires action. Kyle’s business helps individuals distill complex concepts into clear, impactful messages, enabling them to create deeper connections with their customers and achieve business success.Links Mentioned in this Episode:The Story Engine WebsiteKyle Gray's LinkedIn ProfileKyle’s Storytelling PodcastEpisode Highlights:Pursue Passion with Purpose: Kyle’s journey highlights the importance of aligning passion with purpose to find personal fulfillment while achieving business success.Embrace Personal Expression: Whether through music or storytelling, finding an outlet for self-expression can unlock greater creativity and satisfaction.Master the Learning Process: Just like learning a musical instrument, storytelling requires consistent practice and patience to refine.Cut Through the Noise: Focus on the key messages that will inspire action, rather than overwhelming your audience with excessive information.Show Vulnerability: Authenticity and vulnerability in storytelling create deeper, more genuine connections with your audience.ConclusionIn this episode, Kyle Gray offers invaluable insights into the power of storytelling and its impact on business success. He demonstrates how embracing vulnerability, focusing on key messages, and sharing personal stories can transform your communication and drive meaningful results. By applying these strategies, entrepreneurs can build trust, inspire action, and ultimately grow their businesses.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Embracing AI Literacy in the Workplace: Insights from John Munsell🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with John Munsell, CEO of Bizzuka, about the critical need for AI literacy in today’s workforce. John brings a unique perspective to the conversation, blending his Southern charm—complete with barbecue anecdotes—with forward-thinking insights on how businesses can thrive by embracing AI strategically. As AI continues to reshape industries, John’s mission is to ensure companies not only adopt the technology but fully understand how to implement it ethically, effectively, and at scale.From Brisket to Business Intelligence: Understanding and Implementing AI in the Modern WorkplaceJohn’s journey from software entrepreneur to AI education leader is as flavorful as the barbecue he serves during his annual Mardi Gras tradition, Pork Palooza. His passion for community and precision in cooking mirrors the attention to detail he now brings to AI training. Just as thick steel helps maintain consistency in a smoker, John argues that well-structured frameworks are essential for maintaining clarity and effectiveness when deploying AI in an organization. Through Bizzuka, he helps business leaders avoid confusion and inefficiencies by teaching scalable prompt engineering—a method of breaking down complex AI inputs into simpler, more reliable components.During the episode, John and Josh explore how AI literacy is no longer optional—it’s essential. Both believe that every employee, regardless of role, should understand how to interact with AI tools. Josh shares how his team is trained on prompt engineering and natural language processing, setting a precedent for AI readiness. John agrees and explains the differences between tools like ChatGPT and Microsoft Copilot, noting that success often hinges on the user’s ability to clearly communicate with the AI. A well-known misstep? Vague prompts that accidentally train chatbots to talk like pirates—a real-life example John recalls with a laugh.The conversation takes a serious turn when discussing the legal implications of AI use. John warns against blindly relying on AI for content creation without understanding copyright laws. He recommends that businesses develop policies around AI-generated content and consult legal experts to mitigate risks. Bizzuka addresses these challenges through its structured training programs, which include modules on ethics, security, and safe content generation. Beyond corporate training, John is also committed to preparing the next generation. He recently partnered with professors at Louisiana State University to educate future leaders on practical AI use, ensuring the workforce of tomorrow is equipped for the AI-driven economy of today.About John MunsellJohn Munsell is the CEO of Bizzuka and a recognized leader in AI education and digital transformation. With a career that began in software development and evolved through digital marketing, John has spent the last several years focused on helping companies harness the power of AI safely and strategically. His work includes developing enterprise-level training programs and building scalable systems for prompt engineering. John’s down-to-earth approach combines technical depth with an emphasis on collaboration, ethics, and continuous learning.About BizzukaBizzuka is a consulting and training organization that helps companies implement AI tools responsibly and effectively. Through a blend of foundational training, department-specific skill tracks, and a free online community, Bizzuka empowers teams to become AI-literate and future-ready. Their programs emphasize ethics, prompt engineering, and collaboration, ensuring that AI becomes a trusted asset—not a mystery—in every organization.Links Mentioned in this Episode:Visit BizzukaJoin the Bizzuka AI CommunityJohn Munsell on LinkedInEpisode Highlights:Why AI literacy is essential for all employees—not just IT teamsHow structured prompt engineering improves AI output and collaborationKey legal considerations when using AI-generated contentThe difference between AI tools like ChatGPT and Microsoft CopilotThe role of community, ethics, and education in preparing for an AI futureConclusionThis episode is a compelling reminder that embracing AI is not just about adopting tools—it’s about understanding how to use them wisely. John Munsell’s insights offer a roadmap for business leaders who want to stay ahead of the curve, create empowered teams, and navigate the ethical and legal nuances of AI in the workplace. Whether you’re a corporate executive, small business owner, or educator, this conversation encourages you to take AI literacy seriously—and maybe enjoy some good barbecue along the way.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6

Damion Lupo on Entrepreneurship and Innovative Housing Solutions: A Deep Dive🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge engages in a dynamic conversation with Damion Lupo, a Financial Mentor and Author, about entrepreneurship, financial literacy, and personal empowerment. Damion offers powerful insights that can guide entrepreneurs on their journey to success, covering topics from innovative construction methods to financial freedom. This post breaks down the key takeaways from the episode, providing actionable advice for listeners looking to elevate their entrepreneurial game.Entrepreneurial Insights: Perseverance, Innovation, and Financial FreedomDamion shares his personal journey from financial struggle to empowerment, offering valuable lessons for entrepreneurs. After making and losing millions, including a period of homelessness, Damion found his purpose in helping others achieve financial freedom. His experiences taught him the importance of purpose-driven entrepreneurship—building businesses that not only generate profits but also provide solutions to real-world problems. He stresses that financial setbacks, while challenging, often provide transformative lessons that shape long-term success.A key takeaway from Damion’s journey is the importance of perseverance and authenticity in entrepreneurship. Just like the gritty characters in the TV series Yellowstone, Damion draws parallels between the tough realities of life and business, emphasizing that true success is earned through hard work, resilience, and staying true to your values. For entrepreneurs, understanding that the road to success involves challenges, embracing them rather than avoiding them, leads to deeper fulfillment and meaningful results.Damion also discusses how innovative housing solutions, particularly through advanced construction methods like Frame Tech, are revolutionizing the real estate industry. By utilizing controlled environments to manufacture components like walls, floors, and trusses, this approach is not only four times faster than traditional construction but also drastically reduces waste by 99%. This focus on efficiency, sustainability, and innovation is something Damion encourages all entrepreneurs to consider, especially in industries with complex challenges.About Damion LupoDamion Lupo is a Financial Mentor, Author, and entrepreneur passionate about empowering individuals to take control of their financial futures. With a wealth of experience in business development, financial literacy, and cryptocurrency, Damion has helped countless individuals break free from financial constraints. He is the founder of Financial Freedom University and the author of The Ten Steps to 10 Million, a guide to achieving financial independence. Damion advocates for active engagement in investments, the value of continuous learning, and taking a purpose-driven approach to entrepreneurship.About Financial Freedom UniversityFinancial Freedom University is an educational platform offering tools and resources for individuals seeking financial independence. Damion Lupo’s approach focuses on educating entrepreneurs and investors on how to actively engage in their investments, create real value, and make informed financial decisions. The platform provides courses, mentorship, and resources designed to help individuals create long-term wealth and live financially empowered lives.Links Mentioned in this Episode:Visit Financial Freedom UniversityDamion Lupo on LinkedInDamion Lupo’s PodcastEpisode Highlights:The importance of perseverance and authenticity in entrepreneurshipHow innovative housing solutions can revolutionize the real estate industryThe significance of purpose-driven entrepreneurship and financial empowermentWhy active participation in investments leads to greater wealth creationDamion's insights into achieving financial freedom and setting realistic goalsConclusionThis episode serves as a powerful reminder that success in entrepreneurship requires resilience, innovation, and a commitment to solving real problems. Damion Lupo’s insights into financial literacy, cryptocurrency, and purpose-driven business models provide entrepreneurs with a comprehensive roadmap for achieving financial freedom. By embracing the principles of perseverance, active engagement, and value creation, entrepreneurs can overcome obstacles and build sustainable, impactful businesses.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Strategies for Small Business Growth: Insights from Theresa Bassett🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Theresa Bassett, CEO of The Diamond Group, to explore the strategies small business owners can use to scale beyond the seven-figure revenue threshold. With her extensive experience in sales and marketing, Theresa offers actionable insights into the challenges many entrepreneurs face as they aim for sustainable growth. She dives deep into the complexities of creating effective sales and marketing systems that drive predictable results.The Importance of a Structured Approach to Business GrowthTheresa introduces Momentum, a multi-phase system developed by The Diamond Group to help small businesses build structured, sustainable marketing systems. The process begins with goal setting, market research, and strategy development to establish a clear direction. In the execution phase, businesses focus on creating high-quality content, managing campaigns across multiple channels, and monitoring performance using analytics tools. This structured approach ensures businesses stay organized and aligned with their growth goals, making it easier to scale operations while maintaining control over their marketing efforts.Theresa emphasizes the importance of building a collaborative team to accelerate business growth. She highlights the need for entrepreneurs to focus on the “who” rather than the “how,” trusting their team to handle specific tasks. By bringing together professionals such as strategic account managers, marketing coordinators, and digital creative specialists, businesses can delegate effectively and maintain momentum. This collaboration enables business owners to concentrate on strategic decisions, rather than getting bogged down by day-to-day tasks, which ultimately leads to more efficient and impactful growth.About Theresa BassettTheresa L. Bassett is the CEO of The Diamond Group, specializing in digital marketing and sales strategy for professional service firms. With over $550M in marketing, advertising, and personal development transactions, she has helped legal, financial, and consulting firms refine their client acquisition strategies and elevate their brand presence. Theresa has developed a proprietary sales and marketing framework that helps professional service providers attract high-value clients while optimizing operational efficiency. She is the author of Uplevel: Sprint Your Way to the Next Level in Your Life and Business, offering a roadmap for professionals seeking growth and success.About The Diamond GroupThe Diamond Group is a leading consultancy that helps professional service firms, including legal, financial, and consulting businesses, grow by refining their sales and marketing strategies. The Diamond Group’s proprietary systems enable businesses to attract high-value clients, increase operational efficiency, and develop marketing systems that drive long-term success. Their results-driven approach ensures that clients can scale their firms effectively, even in challenging economic climates.Links Mentioned in this Episode:Visit The Diamond Group WebsiteFree Resources from The Diamond GroupTheresa Bassett on LinkedInEpisode Highlights:How to implement structured systems for scaling your businessThe importance of collaborating with a talented team to drive growthWhy a clear marketing strategy is essential for long-term successThe key phases of The Diamond Group’s Momentum systemHow to use analytics tools to optimize marketing effortsConclusionThis episode is packed with valuable advice for small business owners looking to break through growth barriers and achieve sustainable success. Theresa Bassett’s insights into creating structured marketing systems and building collaborative teams provide entrepreneurs with the tools they need to achieve consistent, predictable growth. With the right approach, any business can break through growth plateaus and achieve the seven-figure revenues they aim for.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Unlocking Potential: Insights from Coach Reg on Entrepreneurship and Personal Development🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Bob Regnerus, known as Coach Reg, to explore the powerful intersections between sports, entrepreneurship, and personal development. Drawing on his extensive background as a marketing coach, author, and speaker, Coach Reg shares actionable insights that can help entrepreneurs elevate their game—whether on the field or in the boardroom. From mental resilience to continuous growth, this episode offers valuable guidance for anyone looking to harness their full potential.The Parallels Between Sports and EntrepreneurshipCoach Reg begins by drawing key connections between athletes and entrepreneurs, emphasizing the relentless drive for improvement that both groups share. He explains how athletes like Michael Jordan and Tiger Woods continue to work with coaches despite their already impressive skill levels, illustrating the importance of ongoing development and seeking expert guidance. Just like top athletes, entrepreneurs must constantly hone their skills, push their limits, and seek new ways to grow. This drive for continuous improvement, Coach Reg argues, is a hallmark of success in both fields.In the world of entrepreneurship, the parallels to sports are evident. Both athletes and entrepreneurs are driven by ambitious goals and a deep desire to improve. They dream big and visualize their success, which fuels their daily efforts. Coach Reg highlights how these traits—along with resilience and a willingness to embrace challenges—are what ultimately lead to lasting success. Whether it’s on the field or in business, dreaming big and staying committed to personal growth are key to overcoming obstacles and reaching new heights.Navigating Uncertainty with a Calm and Focused MindsetAddressing the current uncertainties in the business landscape, Coach Reg shares his perspective on how entrepreneurs can thrive amidst chaos. He encourages listeners to view uncertainty as an opportunity to grow rather than a threat. Entrepreneurs who can remain calm and connected to their inner wisdom will navigate challenging times more successfully. By practicing stoic leadership and maintaining focus, leaders can stabilize their teams and keep moving forward, even in turbulent circumstances.Mental hygiene plays a critical role in maintaining a clear and effective mindset. Coach Reg emphasizes the importance of prioritizing mental well-being and avoiding distractions, particularly from social media, which can introduce chaos and negativity. By focusing on what truly matters and staying grounded, entrepreneurs can enhance their creativity, clarity, and overall effectiveness. For Coach Reg, embracing this disciplined approach to mental health is essential for success in both business and life.About Bob Regnerus (Coach Reg)Bob Regnerus, also known as Coach Reg, is a seasoned marketing coach, author, and speaker with a passion for personal development. With years of experience helping entrepreneurs unlock their potential, Coach Reg uses a holistic approach to coaching, focusing on business, relationships, health, and life purpose. He is the founder of bobregnerus.com, where he offers valuable resources to entrepreneurs seeking guidance in all areas of their lives.About Coach Reg’s Coaching ApproachCoach Reg’s coaching philosophy is rooted in personal connection and tailored support. He prefers one-on-one sessions and small group settings to offer deep, focused attention to each client’s unique needs. His coaching offerings include Spark Sessions, a 90-minute deep dive into specific challenges, and the Full-Day Experience, where clients map out their life goals and create actionable plans to achieve them. Through these personalized sessions, Coach Reg helps individuals clarify their purpose, overcome obstacles, and build a life and business they love.Links Mentioned in this Episode:Visit Coach Reg’s WebsiteCoach Reg on LinkedInEpisode Highlights:How relentless improvement drives both athletes and entrepreneurs to succeedThe importance of dreaming big and visualizing successWhy entrepreneurs should view uncertainty as an opportunity for growthThe significance of mental hygiene for maintaining clarity and creativityHow Coach Reg’s personalized coaching approach helps clients unlock their potentialConclusionThis episode is a must-listen for entrepreneurs who want to elevate their mindset, improve their leadership, and take their personal development to the next level. Coach Reg’s insights into the parallels between sports and entrepreneurship, his approach to navigating uncertainty, and his emphasis on mental well-being make this conversation invaluable for anyone looking to unlock their full potential. Whether you're working on your business or personal growth, the principles Coach Reg shares will help you perform at your best.Apply to be a Guest on The

Unlocking the Power of Digital Marketing with Amber GaigeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Amber Gaige, the Chief Marketing Advisor and Founder/CEO of Far Beyond Marketing. With over 15 years of experience in the marketing field, Amber shares her expertise on leveraging digital marketing strategies to drive business growth. She reveals the transformative power of Over-The-Top (OTT) advertising and her proven system, "The Four C’s of Effective Marketing," offering entrepreneurs practical insights to elevate their marketing efforts.The Power of OTT Advertising and Data-Driven MarketingAmber opens the conversation by discussing the significant shift in consumer behavior—how more people are now consuming television content online. This change makes it crucial for businesses to establish a strong digital presence. As traditional SEO methods become less effective, Amber emphasizes the importance of leveraging data-driven marketing strategies to stay ahead in a competitive marketplace. She delves into Over-The-Top (OTT) advertising, which allows businesses to target audiences through streaming platforms rather than traditional TV. Amber explains how OTT provides precision targeting, allowing brands to serve ads based on specific demographics, behaviors, and interests, offering an unparalleled opportunity to drive brand growth at a lower cost than traditional TV ads.Crafting Your Brand Story with The Four C’s of Marketing SuccessThroughout the episode, Amber shares her unique framework, The Four C’s of Marketing Success, which has helped hundreds of entrepreneurs clarify their messages and improve their marketing efforts. These pillars include Clear Copy, Consistent Branding, Customer Demographics, and Channel Management. Amber stresses the importance of crafting a clear, compelling narrative through storytelling—something she’s mastered as a certified StoryBrand Guide. Whether you’re working with a large team or just starting out, applying these four principles can help businesses better engage their audience and drive measurable results.About Amber GaigeAmber Gaige is a seasoned marketing strategist and the Founder/CEO of Far Beyond Marketing. With over 15 years of experience, Amber helps businesses across various industries develop digital marketing strategies that drive growth. She is also the author of two books: The Far Beyond Marketing Guidebook and Walking by Faith – Even When It Hurts. Amber’s unique approach combines storytelling with data-driven tactics, helping entrepreneurs connect with their target audiences and achieve measurable success.About Far Beyond MarketingFar Beyond Marketing specializes in helping businesses optimize their marketing strategies through a combination of storytelling, precision targeting, and consistent branding. Amber’s proven system, "The Four C’s of Marketing Success," empowers entrepreneurs to clarify their messaging, build their brand, and drive business growth using data-driven techniques.Links Mentioned in this Episode:Visit Far Beyond MarketingConnect with Amber Gaige on LinkedInMarketing Toolkit: A comprehensive set of tools to enhance your marketing effortsMarketing Quiz: An assessment to evaluate your current marketing strategiesAnnual Planner: A planner to help businesses organize their marketing throughout the yearBook Chapter: A chapter from Amber's bestselling book, providing guidance on navigating the marketing landscapeEpisode Highlights:How OTT advertising is revolutionizing digital marketingAmber’s “Four C’s of Marketing Success” and how they can help clarify your brand messageThe power of storytelling in marketing and how to craft a compelling narrativeThe importance of data-driven decisions in today’s competitive marketing environmentAffordable and effective marketing tactics for businesses of all sizesConclusionThis episode is packed with insights for entrepreneurs looking to level up their marketing strategies. Amber Gaige provides actionable advice on how to use OTT advertising, create a compelling brand story, and implement data-driven marketing tactics to boost business growth. Whether you're a small business owner or a larger enterprise, Amber's proven strategies and unique approach to marketing can help you unlock the full potential of your digital marketing efforts.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

A/B Testing Strategies and Website Optimization Insights with Sahil PatelIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Sahil Patel, CEO of Spiralyze, a high-performance agency specializing in A/B testing and website optimization. Sahil brings his unique background as a musician and marketer to the conversation, offering powerful insights on how businesses—especially in the B2B space—can dramatically improve their conversion rates by letting data, not guesswork, guide their design decisions.Spiralyze is known for its bold promise: a 30% increase in conversions within 90 days. In this episode, Sahil breaks down the process behind that guarantee, shares lessons from major enterprise projects, and gives actionable advice for business owners and marketers looking to turn their website into a true revenue-generating asset.Why A/B Testing is the Hidden Engine of GrowthSahil explains that while many companies focus on driving traffic to their websites, far fewer pay attention to what happens once users arrive. This is where A/B testing shines. By comparing two versions of a page—whether it's changing a headline, a call-to-action, or even a product image—businesses can make evidence-based decisions that directly impact revenue. Sahil likens the process to a clinical trial: form a hypothesis, run the test, analyze the data, and implement the winner. He emphasizes that even small changes can lead to significant increases in performance—something Spiralyze has proven time and again with clients like Netflix and Pepsi.Lessons in UX, Content Strategy, and Conversion PsychologyFor B2B businesses especially, Sahil points out that the key to better conversions lies in understanding the customer journey. He advises against placing high-production videos on homepages, noting that many users never scroll past the initial hero section. Instead, businesses should place educational content deeper in the site, where visitors are more actively seeking information. He also emphasizes the importance of transparency, including clear pricing and detailed solution pages, and the power of social proof—testimonials and case studies—to build trust and credibility. Sahil’s message is clear: show, don’t just tell, and make your value immediately clear to every visitor.From Creative Instincts to Data-Driven DecisionsSahil’s background as a musician surprisingly informs his approach to optimization. Just as musicians respond to audience energy, marketers must tune into user behavior—and that’s where data plays a starring role. He challenges outdated design conventions, like the use of generic stock photos, and instead recommends showing real products and benefits upfront. Sahil also debunks the overuse of video, advocating for clear messaging and conversion-focused layouts. At the end of the day, the strongest websites are not just visually appealing—they’re built to perform, backed by data, and relentlessly tested.About Sahil PatelSahil Patel is the founder and CEO of Spiralyze, a leading conversion optimization agency helping brands grow through strategic A/B testing. With experience spanning enterprise, mid-market, and startup environments, Sahil brings a unique blend of creativity and analytics to the CRO space.About SpiralyzeSpiralyze specializes in data-driven design and A/B testing for companies looking to increase website conversions. With a focus on B2B and enterprise clients, Spiralyze delivers measurable results—guaranteeing a 30% lift in conversions in just 90 days.Links Mentioned in this Episode:Visit SpiralyzeConnect with Sahil Patel on LinkedInEpisode Highlights:How A/B testing works and why it’s critical for scalingThe biggest mistakes B2B websites make with content and layoutWhy clear messaging outperforms flashy design every timeThe role of user behavior in crafting high-converting experiencesSahil’s unique blend of music and marketing—and how it shapes his strategyConclusionThis episode offers a masterclass in using data to drive smarter marketing. Sahil Patel shares a refreshing and practical approach to CRO that cuts through the noise and focuses on what actually moves the needle. Whether you're a startup founder or an enterprise marketer, you’ll leave this conversation with clear, proven tactics to optimize your website and convert more visitors into customers.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!