The Thoughtful Entrepreneur

A Deep Dive into HR Consulting and OutsourcingIn this episode, we spoke with Jim Cichanski, founder and CEO of Flex HR, about the evolving landscape of HR consulting and outsourcing. Jim shared his extensive experience in the industry, highlighting how Flex HR has grown over the past 25 years to become the largest HR consulting and outsourcing firm in the Southeast. Flex HR provides a comprehensive range of services, including employee onboarding, payroll management, and compliance oversight, helping businesses navigate the complexities of HR as they scale. Jim emphasized that professional HR support becomes essential as startups grow, enabling leaders to focus on core operations while ensuring compliance and employee satisfaction.Jim also discussed the increasing impact of technology and AI in the HR space. While automation can streamline processes like payroll and benefits management, he stressed the importance of maintaining a human touch in HR interactions to build trust and engagement. Flex HR serves companies with 50 to 500 employees, offering tailored solutions for both small and larger organizations. With a team of 50 consultants across the country, Flex HR is committed to mentoring and supporting HR professionals, ensuring businesses develop strong HR practices and maintain compliance with evolving regulations.As the episode concludes, Jim highlights the value of trust and transparency in leadership, underscoring the importance of clear communication and consistent follow-through. Flex HR also offers webinars, training sessions, and other resources to empower HR professionals and business leaders. For those interested in enhancing their HR functions and fostering a positive work environment, Flex HR provides the expertise and tools needed to ensure long-term success.About Jim Cichanski:Jim, the Founder and CHRO for Flex HR has 50+ years’ experience in human resources, holding senior level positions in companies that were privately held, pre-IPO, foreign owned, joint venture, Fortune 50 and one labeled the “fastest growing F1000 in America.”  He has a solid background in high tech, manufacturing, services and management.His background in human resources includes organizational process evaluation and improvement, labor laws, integration of businesses, cost reduction, organizational development, and all functional areas of human resources.  These include but are not limited to Benefits, Compensation, Staffing, Diversity, ERISA, DOL Compliance, Immigration, Learning & Development, Stock Administration, Executive Compensation, Employee Relations, and over 350 Mergers & Acquisitions.  Jim’s experience includes operational HR management knowledge globally in 32 countries and has transitioned companies from 30 to 67,000 employees worldwide.  Companies he has worked for include Unisys, Novell, Premiere Technologies and PaySys International. Jim is a certified Six Sigma Green Belt.Jim also spent 27 years in the Army National Guard achieving the rank of Colonel, was inducted into the Officer Candidate School Hall of Fame, and received numerous awards including the Legion of Merit.  Jim holds a BA in Applied Behavioral Sciences, is a graduate of the Department of Defense Equal Opportunity Institute, has served on the board of HealthSource of Georgia, recently served on the Board of Directors for HomeStretch and was an inside board member of 17 companies.  He is an active member of many HR professional organizations.Flex HR has been named one of the “Top 25 Most Promising HR Outsourcing Service Providers” in Outsourcing Gazette Magazine in October 2015. In September 2008, 2012 and 2013 INC Magazine recognized Flex HR as an Inc 5000 “Fastest GrowingAbout Flex HR:Flex HR is co-located in the Atlanta, GA metro area as well as the Chicago, IL metro area and is a full service, Human Resources firm, supporting any and all HR management functions. We customize plans for each client, letting you choose only the services you need as your business evolves. Our comprehensive offering includes high-level strategic consulting and planning, HR back office administration, regulatory compliance, organizational development, benefit solutions, mergers, recruiting, training, payroll, employee websites, ethics hotline and administration, risk management, and human capital consulting and outsourcing, to name a few. Flex HR delivers intelligent HR expertise allowing companies to concentrate on their internal resources to grow their core business.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Flex HR website at https://flexhr.com/Check out Flex HR on LinkedIn at https://www.linkedin.com/company/flex-hr/Check out Jim Cichanski on LinkedIn at https://www.linkedin.com/in/jim-cichanski-3253b/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time

Securing Life-Saving Technology: The Importance of Cybersecurity in Medical DevicesIn this episode, host Josh speaks with Christian Espinosa, CEO of Blue Goat Cyber, about the growing importance of cybersecurity in medical devices. From surgical robots to implantable devices like pacemakers, Christian highlights how today's advanced healthcare technology is increasingly vulnerable to cyber threats. He shares real-world examples—like the disabling of former Vice President Dick Cheney’s defibrillator wireless feature—to illustrate how life-threatening these vulnerabilities can be if not addressed properly.Christian explains how Blue Goat Cyber partners with both startups and established medtech companies to integrate cybersecurity into the early stages of device development. This proactive approach helps manufacturers comply with regulatory standards and protect patients from potential cyberattacks. Christian's personal experience with a health scare deepened his commitment to securing medical devices and gives him a unique, patient-first perspective on the work his company does.To support clients, Blue Goat Cyber offers white papers, podcasts, and webinars covering FDA regulations and device security best practices. Christian encourages medtech innovators to engage early and book discovery calls to assess their cybersecurity needs. As the healthcare industry continues to evolve, he stresses that cybersecurity is not just about compliance—it's essential for safeguarding lives and building trust in the devices patients depend on.About Christian Espinosa:Christian Espinosa is the founder and CEO of Blue Goat Cyber, a leading authority in cybersecurity and a recognized expert in medical device security. He is driving significant advancements that prioritize patient safety and data integrity, embodying a proactive and innovative approach to his work. As the author of "The Smartest Person in the Room" and "The In-Between: Life in the Micro," Christian boldly shares his evolution from competitive to compassionate leadership.An avid adventurer, he thrives on extreme sports, heavy metal music, and spicy foods. His impressive credentials as a certified skydiver, PADI divemaster, and Ironman Triathlete demonstrate his unwavering commitment to personal growth and transformative leadership.About Blue Goat Cyber:Blue Goat Cyber provides full-service medical device cybersecurity support, addressing challenges throughout the premarket and postmarket phases. From managing Software Bill of Materials (SBOM) to conducting threat modeling, penetration testing, and Static Application Security Testing (SAST), we integrate cybersecurity into every stage of your product lifecycle. Our solutions ensure compliance with FDA guidelines, IEC 62304, ISO 14971, and EU MDR/IVDR regulations while safeguarding patient safety and device reliability.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Blue Goat Cyber website at https://bluegoatcyber.com//Check out Blue Goat Cyber on LinkedIn at https://www.linkedin.com/company/blue-goat-cyber/Check out Christian Espinosa on LinkedIn at https://www.linkedin.com/in/christianespinosa/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Building a Brand in a Competitive MarketIn this episode, we chat with Gregory Vetter, a former insurance salesman turned successful entrepreneur and author of Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success. Gregory shares his inspiring journey from feeling unfulfilled in his insurance job to creating Tessemae's, a thriving salad dressing brand. His story highlights the importance of persistence, customer feedback, and embracing challenges, showing how one pivotal idea can transform a career.Gregory’s entrepreneurial spark was ignited when someone stole his mother’s homemade salad dressing, prompting him to bottle and sell it. After securing a meeting with a local grocery store and using a hands-on sampling strategy, Tessemae's took off, selling 660 bottles in just five days. His approach, which focused on health-conscious ingredients and direct customer engagement, helped him stand out in a competitive market.Today, Gregory operates several businesses, including a produce and manufacturing company and a brand accelerator, while mentoring aspiring entrepreneurs. His journey exemplifies the power of perseverance, creative marketing, and learning from both successes and setbacks. Gregory’s story is a powerful reminder that with resilience and an open mind, any entrepreneur can turn their passion into a thriving business.About Gregory Vetter:Gregory Vetter is a well established innovator and disruptor in the clean food movement. The oldest of the Vetter brothers, he had the brilliant idea of launching Tessemae’s after being inspired by his mother’s wildly popular homemade dressing recipe. What Gregory knew, and the American consumer base was soon to discover, was that the idea would soon resonate widely and give rise to an entirely new clean food category. Gregory and his broader family, primarily brothers, Matt and Brian, cultivated the business and in a mere 5 years translated their vision into becoming the #1 organic salad dressing brand in the refrigerated space. The emergence of Tessemae’s paved the way for clean manufacturing on a mass scale by virtue of inventing the only gum-free dressing bottling process. Ultimately, that manufacturing process led to the creation of the “fresh condiment” category and, similarly, the first Whole30 approved bottled dressings and condiments in the nation. With the wind clearly at their back, Gregory and his brothers launched Alta Fresh Food Company. Alta Fresh Food has since pioneered a better way to get great tasting salads to the masses through their innovative “master kitting” process and breakthrough R & R&D team. After their triumph as “Sam’s Club Supplier of the Year”, resulting from their “Master Kitting” process, Alta was propelled to the forefront of the fresh food solutions industry. More recently, Gregory elected to take his lessons learned from his sustained success in the food industry and launched “Home Grown Brand Accelerator”. Home Grown was developed with a singular purpose in mind, “to empower the next generation of brands by making the “playbook” available to whomever had the desire to build the next great American brand.” Winner of Inc. Magazines Entrepreneur of the Year award, Inc Magazines 35 under 35, EY Entrepreneur of the year finalist, TED talk speaker, Nielsen Design Impact Award for Packaging, And Sam's Club Supplier of the Year, Gregory spends his time with his wife and 4 children onApply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Gregory Vetter website at https://www.gregoryvetter.com/Check out Gregory Vetter on LinkedIn at https://www.linkedin.com/in/gregvetter/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode, Josh sits down with Collin Graves, the visionary founder of North Labs, to delve into the transformative power of data in the business landscape. Collin shares his expertise on how organizations can harness data to significantly enhance productivity, efficiency, and profitability. He sheds light on the often daunting challenges of data integration, especially when dealing with a multitude of SaaS platforms, and how these challenges can impede business growth. Collin also discusses the exciting potential of generative AI in streamlining operations and minimizing software clutter, offering a glimpse into the future of data management.The conversation takes a deeper turn as Collin reflects on the emotional journey many clients experience when they realize the necessity for improved data management. He outlines the practical steps North Labs employs to elevate data maturity within organizations, ensuring they are well-equipped to tackle their data challenges. Collin provides valuable insights into effectively addressing these challenges, emphasizing the importance of a strategic approach to data integration and management. Throughout the discussion, he highlights the comprehensive services offered by North Labs, designed to empower businesses to unlock the full potential of their data and drive sustainable growth.

The Art of Connection: Transform Your Networking Approach for Greater SuccessIn this episode, we sit down with Devin Sizemore, connector, consultant, speaker, and author of the best-selling book Connection Expansion. Devin shares how one meaningful relationship can drastically shift the trajectory of a business or personal journey. He emphasizes that many people are just one connection away from unlocking transformative opportunities and encourages a mindset shift around how we approach networking.Devin discusses common mistakes founders and professionals make—like becoming overly protective of their time—which can lead to a stagnant network. Instead, he suggests staying open and curious, reigniting existing relationships, and making intentional asks that go beyond searching for direct clients. He also explains how writing a book can serve as a powerful marketing tool and credibility builder, especially when paired with strategic networking efforts.To support entrepreneurs and professionals, Devin offers services like book writing through his Million Dollar Author program, strategic networking groups, and consulting. He closes the conversation by encouraging listeners to reconnect with their networks and explore new relationships. To learn more, visit devonsizemore.com.About Devin Sizemore:Driven by a passion for meaningful experiences, both personally and professionally, I have spent my career building and growing businesses that align with my values. From launching my first marketing agency right out of college to creating innovative consulting practices and a cat cafe, my journey has been defined by a commitment to "adding value" and making a positive impact. As a firm believer in the power of connections, I am dedicated to helping others succeed through the art of building relationships. The next chapter of his life is focused on fostering a community where one million connections can create lasting, transformative change.About Devin Sizemore Consulting:Devin Sizemore Consulting helps business owners navigate the unforeseen consequences of business success. By assessing and optimizing the 8 core pillars of life and business—Personal, Product, Pipeline, People, Process, Profit, Posterity, and Pack—Devin empowers entrepreneurs to build sustainable, balanced businesses that align with their personal values and long-term goals.As the latest evolution in a proven lineage of consulting brands—including Your Referral Partner, Powerhouse Consulting, 4505 Consulting, and Live Cageless—Devin Sizemore Consulting draws on years of experience, strategic insight, and a powerful network to guide business leaders through their next level of growth with clarity and confidence.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Devin Sizemore Consulting website at https://devinsizemore.com/Check out Devin Sizemore Consulting on LinkedIn at https://www.linkedin.com/company/devinsizemoreconsulting/Check out Devin Sizemore on LinkedIn at https://www.linkedin.com/in/dpsizemore/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

The Importance of Communication for Purpose-Driven OrganizationsIn this episode, our host sits down with Sarah Wood, founder of Sarah Wood Communication, a boutique agency dedicated to helping purpose-driven organizations share their stories. With a background in nonprofit communications, Sarah has spent over a decade helping organizations in health, science, and social responsibility communicate their mission more effectively. She emphasizes that while these organizations often have powerful stories to tell, they frequently overlook the importance of clear, strategic communication in connecting with their audiences.Sarah explains that effective communication goes beyond social media and newsletters—it’s about building meaningful relationships through consistent messaging and storytelling. Whether through one-on-one conversations with major donors or broader outreach campaigns, communication must be approached holistically. Sarah also supports clients through fractional communication services, offering senior-level strategy without the full-time cost, helping resource-limited organizations enhance their impact.As the conversation wraps up, Sarah encourages leaders to evaluate whether their current communication efforts are achieving results. She stresses that especially during challenging times, communication should not be deprioritized. Instead, investing in storytelling and strategic outreach can help organizations stay connected to their communities, build trust, and achieve long-term success.About Sarah Wood:Sarah Wood is the Founder and Chief Communication Consultant at Sarah Wood Communication, LLC. A lifelong voracious reader, Sarah has been helping individuals and organizations identify and effectively share the stories of their good work for her entire professional career. And she still loves a good story. In addition to helping people and organizations illuminate their good work, Sarah is a solo mother by choice to two amazing humans.About Sarah Wood Communication:Sarah Wood Communication is a boutique communication agency dedicated to helping illuminate your work and share your stories with targeted audiences strategically, consistently, and in a way that reaches and resonates with those audiences.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Sarah Wood Communication website at https://sarahwoodcommunication.com/Check out Sarah Wood on LinkedIn at https://www.linkedin.com/in/sarah-wood-682513a1/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

How the Internet's Bandwidth Revolution is Shaping the Future of AI with Dan CarusoIn a recent episode of our podcast, we had the privilege of hosting Dan Caruso, the managing director of Caruso Ventures and the author of the newly released book "Bandwidth: The Untold Story of Ambition, Deception, and the Innovation that Shaped the Internet Age and Com Boom." The conversation, facilitated by our host Josh, delved into Dan's extensive background in technology and entrepreneurship, his insights on the evolution of the internet, and his current investment strategies. This blog post aims to break down the key themes and insights from the episode, providing valuable, actionable advice for entrepreneurs, investors, and tech enthusiasts.Dan Caruso's Background and VenturesDan Caruso's career is a testament to the transformative power of technology and entrepreneurship. As the managing director of Caruso Ventures, a single-family office focused on direct investments in technology companies, particularly in Colorado, Dan has been at the forefront of building the bandwidth that underpins modern internet usage. His journey from graduating college to selling his company, Zillow Group, in 2020, is marked by significant contributions to the internet era, including the development of fiber networks and internet infrastructure.Dan's career highlights the importance of resilience and innovation in entrepreneurship. His ability to navigate the highs and lows of the tech industry serves as an inspiration for aspiring entrepreneurs. The infrastructure built during the bandwidth boom continues to support modern technology, emphasizing the long-term impact of strategic investments in tech.The Evolution of Bandwidth and Its ImpactJosh prompted Dan to discuss the early days of bandwidth and the investment frenzy that characterized that period. Contrary to the notion of resistance to investment, Dan explained that the demand for bandwidth was so evident that everyone wanted to invest in it. This overwhelming interest led to a situation where investments outpaced actual needs, culminating in the dot-com bubble.The bandwidth boom and bust illustrate the cyclical nature of tech investments. Understanding these cycles can help investors make informed decisions and avoid the pitfalls of overinvestment. Despite the bust, the infrastructure built during this period remains crucial today, highlighting the importance of a long-term vision in tech investments.The Future of BandwidthAs the conversation shifted to the future, Dan discussed the implications of AI and quantum computing on bandwidth requirements. He asserted that while the core of existing networks may suffice, the expansion of fiber to the "edge" will be necessary to accommodate the increasing integration of AI into everyday applications. This transition will require significant investment in infrastructure to ensure that the networks can handle the data demands of AI technologies.The expansion of fiber networks to the edge is crucial for supporting the data demands of emerging technologies like AI and quantum computing. AI and quantum computing represent significant investment opportunities, akin to the early days of the internet. Staying informed about these technologies can provide a competitive edge.Predictions for 2025 and the Future of TechnologyJosh asked Dan for his predictions for 2025, to which Dan responded with a bold assertion: he believes that year will be marked by the government finally disclosing information about extraterrestrial life. This prediction reflects the unpredictable nature of technological and societal advancements, emphasizing the importance of remaining open to new possibilities.The future is unpredictable, and being open to new possibilities can help entrepreneurs and investors navigate the ever-changing landscape of technology. Keeping abreast of emerging trends and technologies is crucial for making informed decisions and staying ahead of the curve.A Business Nonfiction NarrativeDan's book, "Bandwidth," is described as a business nonfiction narrative that reads like a novel, filled with exciting stories from the bandwidth boom and bust. The book captures the intertwined tales of entrepreneurs, investors, and the challenges they faced during this transformative period in history. Dan aims to provide readers with both entertainment and valuable lessons applicable to building successful businesses.The book's narrative style makes it accessible and engaging for readers, regardless of their technical background. The stories and lessons from the bandwidth boom and bust provide valuable insights for entrepreneurs and investors.Opportunities for Engagement and InvestmentAs the episode wrapped up, Dan invited listeners to explore opportunities to engage with him and his portfolio companies. He mentioned that while his investments are primarily focused in Colorado, they span various sectors, including deep tech, software, and fintech. Dan encouraged inte

Mastering LinkedIn for Independent Consultant SuccessIn a recent episode of "The Thoughtful Entrepreneur," host Josh Elledge engages in a thought-provoking conversation with Liz Steblay, the founder and chief advocate of the Professional Independent Consultants of America (PICA). Liz, a seasoned independent consultant and author of "Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth," shares her journey and offers invaluable insights into the world of independent consulting. This blog post delves into the key themes discussed in the episode, providing detailed, actionable advice for aspiring and established solopreneurs.Liz Steblay’s journey into independent consulting began two decades ago, long before the term "solopreneur" became mainstream. She successfully built her first business into a multimillion-dollar venture, which led to numerous inquiries from others interested in self-employment. This inspired her to establish PICA, an organization dedicated to supporting individuals in launching and growing their own businesses, including consulting, executive coaching, and financial planning. PICA serves as an educational community, offering a wealth of resources such as templates, articles, and best practices. Liz emphasizes the importance of community support, especially during challenging times.Throughout the episode, Liz reiterates the importance of providing value in all interactions. She shares practical strategies for using LinkedIn effectively, such as treating a LinkedIn profile as a "storefront window" and focusing on building genuine relationships. Liz’s book, "Succeeding as a Solopreneur," offers a wealth of knowledge for those looking to thrive in independent consulting. As the episode wraps up, Liz invites listeners to explore her book and offers free 15-minute "Ask Me Anything" sessions. This episode of "The Thoughtful Entrepreneur" offers valuable insights for independent consultants and solopreneurs, emphasizing the importance of community, effective networking, and a client-focused approach to business development.About Liz Steblay:Liz Steblay is the Founder and Chief Advocate of the Professional Independent Consultants of America (PICA) and author of "SUCCEEDING AS A SOLOPRENEUR: Six Keys to Taking the Leap, Winning Clients, and Building Wealth,". She's also the CEO of ProKo Agency, Inc, an international agency for independent consultants.Liz truly enjoys helping people launch and grow the solo career of their self-employment. An engaging guest, she readily shares tips on what to do, what to avoid, and how to conquer FUD (fear, uncertainty, and doubt) - all part of the six keys to taking the leap, winning clients, and building weatlh.About Professional Independent Consultants of America (PICA):The Professional Independent Consultants of America is an educational organization and nationwide community that helps professionals launch, run, and grow their own solopreneur business. Visit the website at www.PICAnetwork.org or sign up for the newsletter to gain access to on-demand classes, live workshops, coaching, and more.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Professional Independent Consultants of America website at https://www.picanetwork.org/pica/default.aspCheck out Professional Independent Consultants of America on LinkedIn at https://www.linkedin.com/company/picanetworkCheck out Liz Steblay on LinkedIn at https://www.linkedin.com/in/independentconsultingDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Innovation Unleashed: Transforming Mindsets and Businesses for SuccessIn the latest podcast episode, host Josh engages with Patrick Noel Daly, a seasoned innovator and consultant, to explore the concept of innovation as a mindset. Patrick shares his extensive experience in the consulting sphere, offering valuable insights and actionable advice for entrepreneurs and business leaders. The discussion highlights the critical role of innovation in business and how it can be cultivated as a mindset, emphasizing the importance of continuous improvement and creativity.Patrick's journey into innovation began at a young age with entrepreneurial ventures like a lemonade stand, which sparked his curiosity and drive to solve problems. He believes innovation is fundamentally a mindset, involving a focus on improvement and creativity. One key takeaway is the balance between generating innovative ideas and ensuring their commercial viability. Patrick stresses the importance of linking ideas to business outcomes and evaluating their market demand before investing resources. He illustrates this with the development of Simclr, a mattress topper for the medical industry, which successfully transitioned into consumer markets with Dream Care.Josh and Patrick also discuss the value of innovation in business, particularly in B2B solutions, and the importance of external perspectives. Patrick notes that smaller companies can leverage their innovative solutions by partnering with larger organizations. He advocates for creating an environment where ideas can flourish within organizations, encouraging collaboration and employee engagement. As a consultant, Patrick offers his expertise to help businesses navigate the innovation process, emphasizing the importance of external insights to drive innovation. The episode concludes with a call to embrace curiosity, seek new ideas, and adopt an innovative mindset to unlock growth opportunities.About Patrick Noel Daly:Patrick Noel Daly (PND) is a seasoned entrepreneur who has founded his own startups in IT, SaaS and medical. Patrick founded Icon Global Innovations to launch his own products and he also founded PND Global Consulng to help companies, businesses, and entrepreneurs to succeed. He was a winner on the Late Late Enterprise Show in Ireland in 1998 with a special school bag that he designed to help kids carry heavy loads of books. Patrick Noel was Bank of Ireland/Shell Young Entrepreneur of the Year in Ireland in 1999. Patrick now licenses his inventions established products to licensees and resellers in medical care and healthcare, having invented and developed these medical innovations to provide products that are “good for people”, which he says was his primary reason for inventing the products. He wants to scale that product range in the USA and to make DreamCair and CUSHEE, the consumer versions available in the sleep/wellness market in the USA and wider. Patrick writes his won patents and he manages his own Intellectual Property portfolio. Patrick is originally from Cork, Ireland and has travelled the world on business. Since moving to the western side of the world, Patrick has helped mentor entrepreneurs, including volunteer/pro bono mentor roles with iCorps Naonal Science Foundaon USA. See hps://icorpsnortheasthub.org/ Patrick was invited to mentor by Princeton University, NJ, USA. He has wrien “Just Start Up-A Guide to Building Startups” and is passionate about inspiring young and aspiring entrepreneurs.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Patrick Noel Daly website athttps://www.patricknoeldaly.com/Check out Patrick Noel Daly on LinkedIn athttps://ca.linkedin.com/in/patricknoeldalyDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

The Evolution of Hiring: Integrating AI for Smarter RecruitmentIn a recent episode of the Thoughtful Entrepreneur Show, host Josh interviews Delaney Thompson, co-founder of Bahia AI, to discuss the transformative impact of artificial intelligence (AI) on talent sourcing and recruitment. Delaney introduces Mia, Bahia AI's flagship AI-driven tool, which automates the identification and engagement of potential job candidates. This conversation highlights how AI can streamline recruitment processes, address common challenges, and maintain a crucial human touch in candidate interactions.Bahia AI is dedicated to revolutionizing recruitment through advanced technology, aiming to make hiring more efficient by leveraging AI. Mia, their innovative tool, automates the initial stages of recruitment by identifying and engaging potential candidates, significantly reducing the time and effort involved in traditional hiring methods. Delaney explains that Mia allows businesses to focus on genuinely interested candidates, improving the overall efficiency of the recruitment process. AI tools like Mia offer key advantages, such as processing large volumes of data quickly, eliminating bias, and being cost-effective compared to traditional platforms.Despite the efficiency AI brings, maintaining a personal touch in candidate interactions remains essential. Mia handles initial outreach and engagement, but once candidates respond, human recruiters take over to ensure a personalized experience. Delaney shares Bahia AI's journey, from launching their Minimum Viable Product (MVP) using no-code tools to developing a more robust platform. As Bahia AI plans to transition to a credit-based pricing model, Delaney emphasizes the importance of curiosity and continuous improvement in leveraging AI solutions. Listeners are encouraged to explore Bahia AI's offerings and embrace AI's potential to transform recruitment processes.About Delaney Thompson:Delaney is a remote tech entrepreneur who has lived abroad for the past six years. With a deep understanding of remote work and tech, she has successfully led various ventures in the industry while embracing the flexibility of the digital nomad lifestyle.About Bahia AI:Founded by Delaney Thompson and Danika Chilibeck, Bahia AI is a cutting-edge talent sourcing platform that combines the power of artificial intelligence with the expertise of human recruiters. Launched in June 2024, Bahia AI has quickly gained traction, securing over 20 paying customers and generating significant revenue in the tens of thousandsApply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Bahia AI website athttps://www.bahia.ai/Check out Bahia AI on LinkedIn athttps://ca.linkedin.com/company/bahia-aiCheck out Delaney Thompson on LinkedIn athttps://ca.linkedin.com/in/delaney-j-thompsonDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Unlocking the Power of Business Research with GraphIQIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in an insightful discussion with Malcolm DeLeo, co-founder of GraphIQ. The conversation explores the complexities of business research, the hurdles organizations encounter in sourcing reliable information, and how GraphIQ is transforming data gathering and utilization for businesses. This episode distills key insights and practical advice, offering a guide for listeners aiming to enhance their business research strategies.Josh begins by emphasizing the significance of business connections, noting that strong relationships with partners, investors, influencers, and clients are crucial for success. Drawing from his extensive experience, he points out that the best business opportunities often stem from these connections. He encourages listeners to access a free video that outlines strategies for achieving 100% inbound business growth without relying on spam, ads, or sales tactics.Malcolm DeLeo shares insights from interviews with over 40 executives, revealing a common challenge: finding reliable companies to do business with. Many organizations rely on Google, personal networks, or consultants for research, leading to the creation of GraphIQ, a search engine tailored for business research. GraphIQ leverages natural language processing (NLP) to compile and organize data from billions of websites, allowing users to search for companies based on specific capabilities and attributes. Malcolm highlights the importance of accurate information in today's AI-driven age and encourages companies to invest in innovative solutions like GraphIQ, which has already transformed workflows and improved efficiency for its users.About Malcolm De Leo:Malcolm De Leo is an innovation expert who has successfully built and developed new markets for both Fortune 500 companies and Silicon Valley Startups. Over his 25 year career, Malcolm’s leadership as an evangelist for new ideas, new technologies and for developing innovative cultures is what drives his work.  Most recently, as Orbital Insight's Chief of Solution Strategy he was the customer facing person from the product team tasked with understanding the marketplace to provide strategic guidance on how the company delivered scalable and repeatable customer value.  Prior to his time at Orbital insight; he was Chief Evangelist at both Quantifind and Netbase.  At both companies, he helped pioneer the usage of social media data to drive business decisions across the Fortune 500 Landscape.  Before entering Silicon Valley, Malcolm was Global Vice President of Innovation at Daymon Worldwide, the world's largest private brand product broker and also worked developing innovation partnerships and new products for the Clorox Company where he started his career.  He holds a Ph.D. in Inorganic Chemistry from University of California at Santa Barbara and an MBA in Technology Management from the University of Phoenix.About GraphIQ:GraphIQ is a massive Knowledge Graph of business information containing trillions of organizational facts and relationships, sourced and continuously updated from billions of websites.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out GraphIQ website athttps://graphiq.ai/Check out GraphIQ on LinkedIn athttps://www.linkedin.com/company/graphiq-ai/Check out Malcolm De Leo on LinkedIn athttps://www.linkedin.com/in/mdeleoDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Leadership Reimagined: Thriving in a Disruptive LandscapeIn a recent podcast episode, host Josh engaged in a thought-provoking conversation with Kumar Parakala, a serial entrepreneur and author of the bestselling book "Lead to Disrupt: Seven Keys to Success in the Changing World." The discussion centered around the theme of disruption in the business landscape, especially in light of recent global changes such as technological advancements, geopolitical tensions, and evolving work dynamics. This blog post distills the key insights from the episode, offering actionable advice to help leaders navigate the complexities of today's business environment.Kumar Parakala shared his extensive background, highlighting over 20 years of experience working with large companies and startups. As the founder of GHD Digital, he played a pivotal role in growing the company to $100 million in revenue within five years, focusing on driving digital transformation and innovation within traditional business models. Kumar recounted the journey of GHD, a nearly 100-year-old company, and his role in leading its digital transformation after GHD acquired his startup in 2017. By 2022, GHD had achieved significant milestones, including a presence in nine countries and recognition as a top player in the architecture, engineering, and construction (AEC) industry.As the conversation shifted to the broader theme of disruption, Kumar reflected on the rapid changes occurring in the world today, emphasizing the need for leaders to adopt a disruptive mindset. He explained that traditional leadership models are becoming inadequate in the face of evolving challenges, and his book "Lead to Disrupt" provides new leadership paradigms that resonate with contemporary needs. Kumar stressed the importance of adopting a disruptive mindset, influence over authority, adaptability, collaboration, self-reflection, empathy, and continuous learning. He concluded by encouraging leaders to embrace these insights to navigate the complexities of today's business environment and drive meaningful change within their organizations.About Kumar Parakala:Kumar Parakala is an acclaimed CEO, President, Founder and Board Director with 20+ years of experience building, scaling, and leading technology and professional services firms with a global footprint. As an entrepreneur and senior executive, Kumar has a proven record of accelerating business growth, steering international expansion, and building award-winning businesses that are widely renowned as marketplace leaders. Starting in the early 2000s, Kumar was one of the pioneers and champions of the digital transformation paradigm shift. In over two decades since, he has advised Fortune 500 companies, governments, and institutions across 30 countries on technology innovation, growth strategies, risk, and governance to deliver sustained value, bolster change resilience, and capitalize on whitespace opportunities via leading-edge digital solutions. Kumar has also published two books on leadership, earning widespread acclaim as a USA Today and Amazon best-selling author. Kumar is currently the President of GHD Digital, a global business of GHD that he founded after the acquisition of his startup, Technova, in 2017. Under his leadership, GHD Digital has grown to 700 professionals across nine countries with a 5- year CAGR of 45%. With a focus on digital transformation and AI-powered innovation, GHD Digital has won 250+ awards for its trailblazing solutions, shaping the future of the $200B AEC industry. Kumar is a co-author of the USA Today bestseller, 'Luminary Leadership', and a regular contributor to the Forbes Business Council. His thought leadership has been featured in The Wall Street Journal, AFR, Financial Times, ABC, CNBC, and Sky News. Kumar's achievements have been recognized with the 2021 CQU Alumnus of the Year, 2016 Digital Disruptor's International Professional of the Year Award, ACS Hall of Fame induction, and the Queensland Government Excellence Award. When not working, Kumar indulges his passion for jazz music, further demonstrating his creative flair and unique approach to both life and leadership.About GHD:GHD is a global network of multi-disciplinary professionals providing clients with integrated solutions through engineering, environmental, design and construction expertise. Our future-focused, innovative approaches connect and support communities around the world, resiliency and sustainability for generations to come.Established in 1928, we remain wholly owned by our people. We are 10,000+ diverse and skilled individuals connected by over 200 offices, across five continents – Asia, Australia, Europe, North and South America, and the Pacific region. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out GHD website athttps://www.ghd.com/Check out GHD on LinkedIn athttps://www.linkedin.com/co

Achieving Balance in EntrepreneurshipIn a recent episode of our podcast, we had the pleasure of hosting Cathy Christen, the founder of Go Abundance and author of "Life as a Masterpiece." Cathy shared her extensive experience in sales and entrepreneurship, offering valuable insights into achieving balance in life while running a successful business. This blog post delves into the key themes discussed in the episode, providing actionable advice and expert recommendations for entrepreneurs and business leaders.Cathy Christen's journey in sales and entrepreneurship spans over 23 years. Starting at the age of 19 with Cutco, she quickly rose through the ranks, breaking records and achieving significant financial milestones. However, her success came at a personal cost, prompting her to reassess her approach to business and life. Today, Cathy focuses on helping entrepreneurs build systems that allow them to enjoy their lives while achieving their professional goals. She emphasizes the need for a balanced approach in business, integrating both masculine and feminine energies. Traditional business practices often lean towards a more masculine approach, characterized by assertiveness and competition. However, embracing feminine qualities such as empathy, collaboration, and intuition can enhance decision-making and foster a more inclusive work environment.Cathy introduces her "Faster Framework," designed to help entrepreneurs regain time and improve their business systems. This methodology includes five key systems that every high-level executive or entrepreneur needs to buy back ten hours a week. These systems focus on decision-making, automation, delegation, time blocking, and reporting on key performance indicators. By implementing these strategies, business owners can create a more efficient and balanced work environment. Cathy's insights highlight the importance of balance in entrepreneurship, the evolving nature of sales, and the need for effective systems that allow business owners to enjoy their lives while achieving their goals. For those interested in exploring Cathy's work further, visit her website and check out her book, "Life as a Masterpiece: Design and Live a Life You Love," available on Amazon. Join our podcast community for daily inspiration and motivation, and subscribe to stay connected with a network dedicated to personal and professional growth.About Cathy Christen:Cathy Christen, a serial entrepreneur, vibrant speaker, and executive business coach with over two decades of experience, specializes in crafting a 'Life by Design.' Renowned as the "Culture Queen," Cathy excels in team dynamics and reclaiming entrepreneurs' time. She has helped thousands of entrepreneurs from all sorts of industries start and grow their dream businesses while living a life they love, and leads dynamic retreats to unlock explosive growth!As a co-founder of GoBundance WomenⓇ, Cathy channels her energy and expertise to inspire female executives, investors, and entrepreneurs, fostering a network dedicated to achieving a full, abundant life. Committed to breaking barriers, she empowers women to build unstoppable mindsets, guiding them toward their goals.About GoBundance Women:It is an exclusive membership community of executives, entrepreneurs, and investors. The group seeks truth and genuine connection with other powerful women. They don’t climb ladders—they own them. The community supports one another and holds each member accountable for every aspect of their lives, offering a space where apologies are not necessary. Success, beauty, and badassery are celebrated in a way that uplifts rather than diminishes. Diverse, eclectic, and impossible to define—or hold down—the members value health, financial freedom, adventure, genuine contribution, and above all, unapologetic, unabashed, and limitless joy.Membership provides the tools, mentorship, and community needed to achieve goals, attain higher levels of success, and create a full, abundant life that members love to live.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out GoBundance Women website athttps://gobundancewomen.com/Check out GoBundance Women on LinkedIn athttps://www.linkedin.com/company/gobundancewomen/Check out Cathy Christen on LinkedIn athttps://www.linkedin.com/in/cathy-christenDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mastering Business Turnarounds: Strategies from the expertIn a recent podcast episode, host Josh engages in a compelling discussion with Mike Dunlop, a seasoned entrepreneur and turnaround expert. With a background that includes founding ten companies and consulting for 34 others, Mike shares his insights on business recovery and leadership, drawing from his extensive experience in the computer industry and his book, "The Art of the Turnaround." Mike's journey underscores the power of self-education and adaptability, having started his career in England without a high school diploma but with a strong aptitude for mathematics. His move to the United States and subsequent success at Litton Industries highlight the importance of seizing opportunities.Mike's transition to consulting was catalyzed by his initiative at Litton Industries, where he rewrote unusable software and became the top salesman. This proactive approach led to a 17-year consulting career, where he developed a systematic approach to turnarounds. In the podcast, Mike discusses key principles from his book, emphasizing effective leadership, forensic accounting, and team alignment as crucial components for improving struggling businesses. He advises leaders to inspire and align their teams, conduct honest financial assessments, and engage with employees to create pathways for mutual success.The conversation also touches on current challenges faced by companies like Boeing, highlighting the importance of maintaining a viable business model focused on operational health. As the episode concludes, Mike discusses his selective approach to consulting, focusing on projects with a viable chance of recovery. His insights provide valuable lessons for entrepreneurs and business leaders, offering practical advice for navigating the complexities of business recovery. Listeners are encouraged to explore Mike's book and apply these principles to improve their own business situations, emerging stronger and more resilient.About Mike Dunlop:MIKE DUNLOP has helped to restore 34 companies in various stages of financial demise back to profitability. He has worked in the aerospace sector for over four decades and has built a number of aerospace component manufacturing companies, both in Europe and the United States. The largest company he founded is QPM Aerospace, which grew to $30 million in sales in the first ten years. Dunlop designed and founded Net-Inspect, the most widely used aerospace quality-management system in the world. Dunlop has lived in Seattle, Washington, since he moved to the United States from the United Kingdom in 1973. He has been passionate about airplanes since his first flight on a Vickers Viscount in 1955 at the age of seven. Dunlop is an experienced public speaker, and he’s offering his wisdom and stories on a weekly podcast, available on Spotify and YouTube.About the book "The Art of the Turnaround":In The Art of the Turnaround, Mike Dunlop shares his proven 10-step method for turning around companies in deep financial distress, which he has used to restore some 34 companies to financial health and profitability. Infused with Dunlop’s down-to-earth humour and deep understanding of how the people in companies actually work, especially at a time of crisis, The Art of the Turnaround offers CEOs of troubled companies, and leaders who are buying distressed companies, a practical way to avoid financial ruin. Dunlop also offers hope that, after the challenging task of turning a money-losing company into a profitable one, life for the CEO as well as those who stay in the company will be enjoyable again. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Mike Dunlop's website athttps://theartoftheturnaround.com/Check out the book "The Art of the Turnaround" on Amazonhttps://www.amazon.com/Art-Turnaround-Comprehensive-10-Step-Guide/dp/1998841154/Check out Mike Dunlop on LinkedIn athttps://www.linkedin.com/in/mike-dunlop-4a45581a/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Hooked on Marketing: Empowering Business Owners in the Digital AgeIn a recent podcast episode, host Josh engages in a compelling conversation with André Savoie, a seasoned consultant and entrepreneur with over 20 years of experience in digital marketing. The discussion delves into effective marketing strategies, particularly in the digital realm, and underscores the importance of authenticity and simplicity in marketing efforts. This blog post will break down the key insights and actionable advice shared by André, providing a comprehensive guide for listeners and readers alike.Josh kicks off the episode by emphasizing the importance of building connections with partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to understand where their best business comes from. Josh also offers a free video class on creating inbound marketing strategies without relying on spam, ads, or sales tactics, highlighting that his methods have generated significant revenue for his own companies over the past 15 years. André Savoie brings a unique perspective to digital marketing, having learned from traditional marketers in radio and television. This "old school" approach has shaped his understanding of marketing, where he often finds an overemphasis on technical aspects—like keywords and URLs—at the expense of effective strategy. André believes that successful marketing requires a balance between technical correctness and strategic thinking, a principle that has remained consistent over the years.As the conversation shifts to current trends in marketing, André identifies two key themes that he believes will be crucial moving forward: authenticity and simplicity. André stresses the need for businesses to present an authentic image in their marketing efforts. He observes that many companies try to polish their image, creating a disconnect between their marketing and the actual customer experience. He encourages business owners to be involved in their marketing and to ensure that their messaging reflects the true nature of their operations. In a world filled with marketing channels and strategies, André advocates for a simplified approach. He warns against the temptation to spread marketing efforts too thin across multiple platforms, suggesting that businesses should focus on a few channels and execute them exceptionally well. This focus allows for more meaningful engagement and growth.About Andre Savoie:Andre' Savoie is a seasoned marketing strategist with over 17 years of experience running a successful marketing agency. Throughout his career, he’s come to a clear realization: the traditional marketing model needs to evolve.As marketing becomes increasingly complex, business owners are feeling more overwhelmed than ever. However, one thing remains unchanged—nothing is more critical than strategy. When businesses get their strategy right, it brings clarity, purpose, and drives growth.Creating impactful strategies is Andre’s superpower—his Zone of Genius and his true passion. It’s the place where he thrives and finds his greatest fulfillment.That’s why he made the bold decision to step away from his agency. Now, Andre offers clients a new, hybrid model that combines personalized, one-on-one strategic guidance with affordable, group-based learning. His goal is to help businesses not only get the strategic direction they need but also empower them to become more confident and effective marketers in their own right.About Andre Savoie Consulting:Andrei Savoie Consulting is a forward-thinking marketing consultancy founded by Andre' Savoie, a marketing strategist with over 17 years of experience in helping businesses thrive. The company focuses on delivering high-level strategic guidance to businesses looking to navigate the increasingly complex marketing landscape. Through a unique hybrid model, Andrei Savoie Consulting offers personalized, one-on-one strategy sessions while also empowering clients through group-based learning at an affordable rate.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Andrei Savoie Consulting's website athttps://andresavoie.com/Check out Saltwater Marketing website athttps://saltwatermarketing.net/Check out Saltwater Marketing on LinkedIn athttps://www.linkedin.com/company/saltwater-marketing-agency/Check out Andre Savoie on LinkedIn athttps://www.linkedin.com/in/andresavoieDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in h

Mastering Talent Acquisition: Insights on Effective Hiring PracticesIn the latest episode of the Thoughtful Entrepreneur Show, the host delves into the complexities of talent acquisition with Fletcher Wimbush, the founder and CEO of Discovered AI. This episode is a goldmine of insights for businesses facing hiring challenges and aiming to enhance their talent acquisition strategies. We summarize the key takeaways, offering actionable advice and detailed explanations to help you improve your hiring processes.The host begins by stressing the crucial role of effective hiring in business success and introduces Fletcher Wimbush, who brings over a decade of experience in talent acquisition. The episode explores the costs of mediocre hires and the advantages of modern, data-driven hiring practices. Fletcher discusses the "mushy middle," where businesses are burdened with underperforming employees who neither excel nor warrant termination, leading to significant financial and cultural impacts. He advises implementing regular performance reviews, setting clear expectations, and using data-driven decisions to mitigate these issues.Fletcher emphasizes the need for modern hiring practices, moving beyond traditional methods like job boards. He advocates for proactive talent acquisition through employee referrals and technology utilization. Fletcher explains how Discovered AI connects businesses with diverse talent sources, enabling them to build a robust candidate pool. He highlights the importance of building a talent bench, akin to a CRM system for potential hires, and offers resources through Discovered AI, including a free account and e-learning courses. By leveraging technology, nurturing potential candidates, and adopting data-driven strategies, businesses can significantly enhance their hiring outcomes and drive success.About Fletcher Wimbush:Fletcher Wimbush, the transformative CEO of Discovered Performance Hiring Software has dedicated a decade to tackling hiring's hardest problems. A thought-leader in his field, he’s published extensively on reference checking, aptitude assessments, and AI's role in candidate selection. His FACT Driven Hiring System drives million-dollar results, proving his role as a game-changer in the hiring field. Fletcher's reach extends beyond organizations to individuals, facilitating thousands of successful careers. As an ethical AI proponent, he's pioneering AI-powered initiatives for talent selection. Fletcher's transformative approach to hiring is not just rewriting the rules; it's setting a whole new standard.About Discovered:Fletcher Wimbush created the Discovered F.A.C.T.S. - Driven Performance Hiring based on more than 10,000 interviews and backed by academic studies. Never has there been a better time to take that "Hiring A-Players That Fit" course here.This 12-week program will deliver 10-50X more applicants, higher candidate quality, lower turnover by 50 to 90% and will result in consistently more A player hires who get up to speed and produce better results faster.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Discovered's website athttps://www.discoveredats.com/Check out Discovered on LinkedIn athttps://www.linkedin.com/company/the-hire-talent/Check out Fletcher Wimbush on LinkedIn athttps://www.linkedin.com/in/fletcher-wimbushDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

The Power of Storytelling in the Age of AIIn today's rapidly evolving business landscape, where artificial intelligence (AI) is reshaping operations, the art of authentic storytelling has become more crucial than ever. In a recent podcast episode, host Josh and guest Dan Grech, founder and CEO of BizHack Academy, explore the intersection of storytelling, marketing, and AI. This blog post distills their conversation into actionable insights for entrepreneurs aiming to leverage AI while preserving authenticity in their communications.Josh begins the episode by highlighting the critical role of storytelling in modern business. Compelling narratives are essential for connecting with customers, differentiating in a crowded market, and building trust. While AI can enhance business operations, Josh emphasizes that the human element—particularly personal storytelling—remains vital. AI can assist in crafting messages, but the essence of storytelling must remain genuine to foster trust and connection.Dan Grech shares his expertise in helping entrepreneurs, especially those in second-stage companies, harness AI for marketing and sales strategies. He acknowledges that many businesses feel overwhelmed by the rapid advancements in AI but stresses the importance of embracing these technologies to stay competitive. Dan offers practical advice, such as committing to learning AI tools, utilizing resources like BizHack Academy's free masterclasses, and customizing AI to reflect a brand's unique voice. By doing so, businesses can streamline operations and enhance the authenticity of their narratives, ultimately fostering deeper connections with their audience.About Dan Grech:Dan Grech is a Pulitzer Prize-winning former NPR and PBS journalist turned entrepreneur and educator. He’s the Founder and CEO of BizHack Academy, which is on a mission to train 1 million businesses how to use AI-powered marketing and business storytelling to grow 10x faster so their communities can thrive. He was the News Director at Miami’s NPR station), a correspondent for NPR’s Marketplace and PBS’s Nightly Business Report, and worked at The Miami Herald and The Washington Post. He co-hosted Miami’s first podcast, Under the Sun. He is the grandson of a Philadelphia public school science teacher and of a professional soccer coach in La Liga in Spain, and he carries forward a family legacy of teaching, coaching and entrepreneurship. He’s worked as the head of digital marketing at two software startups and the nation’s largest Hispanic-owned energy company. Dan has participated in accelerator programs through Entrepreneurs Organization, the Goldman Sachs 10,000 Small Business Program, and Knight Foundation. He’s taught at top universities including Princeton, Columbia and University of Miami. Dan is a graduate of Princeton University and has a Masters degree in storytelling from FIU and in journalism from Universidad Torcuato di Tella in Argentina. He lives with his wife and two children in Denver, CO.About BizHack Academy:BizHack Academy is on a mission to help 10,000 small businesses to grow faster. BizHack works with business support organizations to create customized digital marketing training programs for small businesses. We teach courses and provide personalized coaching in AI for marketing and sales, online lead generation, business storytelling, and thought leadership. BizHack is the creator of two purpose-driven digital marketing methodologies: the Lead Building System™, a proven process for online lead generation, and the Thought Leadership Pyramid™, a systematic approach to content marketing.BizHack is a proud Florida MBE and has provided over $300,000 in scholarships to more than 200 BIPOC- and women-owned businesses. Its #BizHackLive Masterclass series, launched during the heart to COVID crisis as a free resource to the business community, has been honored with national awards in cause marketing from the American Marketing Association, PRNEWS, and Ragan’s PR Daily. BizHack was named a 2023 Business of the Year in the American Business Awards.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? BizHack Academy website athttps://bizhack.com/Check out BizHack Academy on LinkedIn athttps://www.linkedin.com/school/bizhackacademy/Check out Dan Grech on LinkedIn athttps://www.linkedin.com/in/dangrechDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mobile Marketing Metrics: Measuring Success in a Digital WorldIn the latest episode of the Thoughtful Entrepreneur podcast, host Josh Elledge engages with Alex Campbell, co-founder of Vibes, to delve into the dynamic realm of mobile marketing. This episode is packed with insights for brands aiming to enhance their communication strategies through text messaging. Alex shares his expertise on the significance of consumer consent, the evolving landscape of marketing technology, and the future of mobile marketing with advancements like AI and RCS (Rich Communication Services).Vibes has been a leader in mobile marketing for over 20 years, collaborating with renowned brands such as Chipotle, Ulta, and KFC. The company specializes in helping brands communicate effectively with consumers through text messaging, ensuring these interactions are valuable and non-intrusive. Alex categorizes businesses into two groups: those experienced but stagnant, facing high opt-out rates, and those new and uncertain, recognizing the potential of mobile marketing but unsure where to start. Vibes offers guidance to help them develop tailored strategies that align with their objectives.Consumer consent is not just a legal requirement but a best practice that fosters trust and engagement. The "Telephone Consumer Protection Act (TCPA)" was established to protect consumers from unwanted robocalls and spam messages. Brands must ensure they obtain explicit permission from consumers before sending messages. Opt-in messaging leads to higher engagement rates, with click-through rates averaging between 20% to 30%. When consumers willingly subscribe to receive messages, they are more likely to respond positively, resulting in more effective marketing campaigns.About Alex Campbell:Alex Campbell has long been recognized as one of mobile marketing’s original pioneers, working tirelessly to educate marketers on the value of mobile as a viable discipline. A true entrepreneur at heart, Alex oversees Vibes’ innovation strategy – always looking for the next great mobile technology brands can leverage to drive deeper customer engagement and untapped revenue opportunities.About Vibes:Vibes creates personal and revenue-driving mobile engagement between consumers and the brands they love. Industry leaders like Chipotle, The Children's Place, and Polo Ralph Lauren use Vibes to activate and grow customer relationships with timely, relevant, high-volume mobile messaging at a global scale. The company’s intelligent mobile engagement platform enables marketers to seamlessly connect with their customers using an automated, data-rich platform that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Vibes website athttps://www.vibes.com/Check out Vibes on LinkedIn athttps://www.linkedin.com/company/vibes-media/Check out Alex Campbell on LinkedIn athttps://www.linkedin.com/in/alexcampbell2Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

The Importance of Financial Management in Business GrowthIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in an insightful discussion with Karl Maier, a seasoned fractional CFO and business advisor, and the founder of Abunden. The conversation centers on the pivotal role financial management plays in scaling businesses, especially those with revenues ranging from a million to a hundred million dollars. Karl shares his extensive experience, offering practical advice on navigating growth challenges, improving financial reporting, and enhancing overall operations.Josh begins the episode by inviting listeners to explore his free video resource for those seeking introductions to partners, investors, influencers, and clients. He emphasizes the importance of inbound marketing strategies that have significantly contributed to generating eight figures in revenue for his companies over the past 15 years. Listeners are encouraged to visit his website, Up My Influence, for more information and to explore potential guest opportunities on the podcast.Karl Maier brings a wealth of experience, specializing in helping companies scale their operations. With over nine years as a full-time CFO and more than a decade as a fractional CFO, Karl has worked with numerous businesses to enhance their financial systems and operational processes. He focuses on growth through acquisition and organic growth, assisting companies in expanding their operations by acquiring other businesses and improving sales processes. Karl also highlights the importance of sophisticated financial systems beyond basic accounting software, emphasizing the need for tools like CRM systems and marketing automation as companies grow.About Karl Maier:Karl Maier, the founder of Abunden is an experienced CFO and business advisor, who has played a key role in doubling sales at five companies in just two years. Abunden is a company dedicated to helping businesses grow by understanding their numbers, building repeatable business systems, and organizing their team, particularly in today's challenging economy with inflation, labor shortages, and supply chain disruptions. Karl’s expertise spans expanding credit lines, leading multimillion-dollar acquisitions, and enhancing profitability through innovative pricing, systems, and financial strategies.About Abunden:Abunden is a forward-thinking organization focused on delivering innovative solutions that drive business growth and operational efficiency. Specializing in data-driven insights, technology integration, and process optimization, Abunden partners with businesses to create tailored strategies that foster long-term success. With a commitment to excellence and a customer-first approach, Abunden leverages cutting-edge technologies and industry expertise to help clients achieve their full potential in an ever-evolving marketplace.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Abunden website athttps://www.abunden.com/Check out Abunden on LinkedIn athttps://www.linkedin.com/company/abundenCheck out Karl Maier on LinkedIn athttps://www.linkedin.com/in/karlkmaier/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

The Importance of Data in B2B MarketingIn a recent episode of "The Thoughtful Entrepreneur," host Josh engaged in a conversation with Paula Chiocchi, CEO of Outward Media (OMI), about the critical role of data in B2B marketing. They explored how businesses can leverage data to enhance marketing strategies, the necessity of maintaining high-quality data, and emerging industry trends. Paula shared key insights and actionable advice, offering a comprehensive guide for businesses aiming to optimize their marketing efforts through data.Outward Media, known as OMI, is a performance marketing agency with a robust B2B database of approximately 145 million managerial contacts across various U.S. industries. Specializing in omnichannel marketing, OMI offers services such as social media marketing, direct mail, email marketing, and programmatic advertising. Paula emphasized the importance of accurate data, noting that poor data can lead to significant opportunity loss, such as outdated contact information affecting email marketing efforts. She advised regular data updates and investing in quality data to maintain accuracy and effectiveness.Paula also highlighted the value of investing in quality data, which can significantly impact marketing effectiveness and ROI. She shared examples of OMI's partnerships with notable clients like AT&T and Amazon, underscoring the importance of reliable data in successful marketing campaigns. For small and midsize businesses, Paula suggested using OMI's data to create lookalike audiences for social media marketing and combining multiple channels for a powerful strategy. She also discussed trends like AI integration and the shift towards targeted marketing, advising businesses to explore AI tools and focus on quality communications.About Paula Chiocchi: Paula Chiocchi, CEO and founder of OMI, is an award-winning marketing industry veteran whose mission is to help businesses realize their full potential by effectively reaching their target audiences and converting more prospects into customers.Under her direction, OMI provides Fortune 1000 firms and other clients fresh, accurate contact data to fuel outbound marketing initiatives and drive sales and profits. An expert and innovator in multi-channel marketing data, Paula has established OMI as a leader in comprehensive email campaign management services. Along with her growing team, her goal is to assist clients in successfully navigating the complex email channel by offering hands-on guidance combined with the highest levels of email deliverability and marketing ROI. Paula began her career with Dun & Bradstreet and developed her skills by creating direct mail, online advertising and email campaigns for leading mortgage companies, financial institutions, telecom, software, online gaming sites, sweepstakes enterprises and e-commerce companies.Paula has been a contributing member of Forbes Agency Council since 2016. About Outward Media, Inc. (OMI): Outward Media (OMI) is a leading provider of high-quality marketing data, dedicated to helping organizations expand their reach, acquire new customers, and enter new markets. With a strong focus on multi-channel marketing data, OMI has established itself as a pioneer in delivering fresh, accurate business contact data that drives growth and success.Specializing in both B2C and B2B markets, OMI compiles domestic and international data with a commitment to maintaining the highest standards of data quality. The company’s core competency lies in collecting accurate data across various channels, including postal, firmagraphic, demographic, and email address data.To further demonstrate its commitment to email data integrity, OMI created the OMI Clean-Send service, which helps protect clients' sender reputations by ensuring their email messages are delivered without being blocked or having their servers blacklisted. OMI is also renowned for executing flawless email marketing campaigns, providing end-to-end support from data acquisition to campaign execution.As a trailblazer in the database marketing industry, OMI was the first provider to offer clients unlimited annual use of the email data they license. By providing complete email data files, OMI empowers clients to conduct email marketing campaigns in a cost-effective, unrestricted manner, setting new standards in the industry.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Outward Media, Inc. website athttps://outwardmedia.com/Check out Outward Media, Inc. on LinkedIn athttps://www.linkedin.com/company/outward-media-inc.Check out Paula Chiocchi on LinkedIn athttps://www.linkedin.com/in/paula-chiocchiDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-fi

Unlocking the Power of Texting: How Texting Can Elevate Your Business CommunicationIn a recent episode of "The Thoughtful Entrepreneur," host Josh explores the realm of business texting with Phil Portman, CEO of Textdrip. This episode is packed with insights on how businesses can utilize texting to enhance communication, boost customer engagement, and navigate the evolving regulatory landscape. We summarize the key takeaways, providing actionable advice and detailed explanations to help optimize your business texting strategy.Phil Portman founded Textdrip to overcome the limitations of traditional email communication, which often suffers from low response rates and poor deliverability. Texting, on the other hand, has become a preferred communication method, especially among adults under 50, due to its immediacy and higher engagement levels. Textdrip integrates texting into customer relationship management (CRM) systems, enabling businesses to run effective text drip campaigns. Key features include automated follow-ups, seamless CRM integration, and higher engagement rates compared to email.Phil discusses how various industries can leverage Textdrip to improve their communication strategies. For instance, in insurance, it can capture leads and provide timely customer service updates. In real estate, it can send property details and coordinate appointments. The platform also helps businesses navigate regulatory changes by ensuring compliance with new guidelines, such as using registered traffic to avoid fines. Textdrip stands out with superior deliverability, robust analytics, and exceptional customer service, offering competitive pricing and a promotional 60-day free trial for podcast listeners.About Philip Portman:Phil Portman is a Bootstrapped SERIAL ENTREPRENEUR who has created multiple 8 gure businesses. He has created several startups from the ground up including Textdrip, Argos Automation, Pranshtech Solutions, Landline Remover, Positive Intent AI, and his most recent project, Coaches HQ. Textdrip, a agship in Phil’s business portfolio, is a business texting platform for insurance, mortgage, real estate, and solar sales. Phil enjoys helping other budding entrepreneurs follow their dreams. He hosts the SUCCESS IS Podcast, and he is a contributor for FORBES Online where he shares his entrepreneurial and leadership wisdom. When Phil is away from the business, he enjoys his life as a Michigan native residing in Holly, Michigan with his wife and two sons.About Textdrip:Textdrip is a cutting-edge communication platform designed to help businesses engage with customers through personalized, automated text messaging. Specializing in SMS marketing and customer relationship management, Textdrip enables companies to streamline communication, drive conversions, and improve customer retention with minimal effort. By combining advanced automation with a user-friendly interface, Textdrip empowers businesses of all sizes to create impactful, real-time messaging campaigns that deliver measurable results.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Textdrip website athttps://textdrip.com/Check out Textdrip on LinkedIn athttps://www.linkedin.com/company/textdripCheck out Philip Portman on LinkedIn athttps://www.linkedin.com/in/philportmanDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Future of PR: Embracing Digital Innovations for GrowthIn the latest episode of our podcast, we had the pleasure of hosting Justin Goldstein, the founder of PR73, an integrated communications firm specializing in public relations and marketing. Justin shared his wealth of knowledge on how businesses can effectively leverage PR to enhance their visibility, credibility, and ultimately, their sales. This blog post will break down the key insights from the episode, providing actionable advice and thorough explanations to help you maximize the impact of your PR efforts.Justin Goldstein founded PR73, an integrated communications firm named after 73rd Street in Manhattan, where he started the company. PR73 focuses on creating synergies between public relations and marketing, offering a range of services from media relations to digital marketing. Justin's approach emphasizes the importance of integrating PR with business development goals to drive growth. One of the common misconceptions about PR is that it is solely about gaining visibility. While visibility is a crucial aspect, Justin argues that effective PR should be integrated with business development goals. Many businesses fail to understand how to leverage PR for their growth, leading to missed opportunities.In summary, this episode provides valuable insights into the role of public relations in business growth. Justin Goldstein's expertise highlights the importance of integrating PR with marketing strategies, leveraging media coverage effectively, and maintaining exceptional customer service. As the media landscape continues to evolve, businesses must adapt their approaches to PR and recognize the potential of both traditional and new media channels. By doing so, they can enhance their visibility, credibility, and ultimately drive sales growth. For more information about Justin Goldstein and PR 73, visit their website at pr73.com where you can explore the range of services offered and learn more about how PR can benefit your business.About Justin Goldstein:Justin is an award-winning public relations and marketing expert, and the Founder and Lead Strategist of PR73, an integrated communications agency that helps brands build trust and unlock growth opportunities. He has reshaped industry practices through his work with leading organizations like Uber, AARP, Clinton Global Initiative, General Motors, and many more. Justin’s mission? To empower brands to develop trust at every touchpoint. Justin’s journey is a testament to the power of resilience and resourcefulness. Born with a cyst on his kidney, he learned early on to recognize his limits and adapt strategically—a lesson he now applies to business. Just as he used a kidney protector belt as a child, Justin advocates for understanding your bandwidth and being resourceful to avoid overextending yourself and your clients.About PR73: PR73 is an NYC-based, integrated communications firm that specializes in developing insight, strategy, and content to build and strengthen trust across both internal and external audiences.Originally founded as Press Record Communications, PR73 expands upon its predecessor's vision by combining PR and marketing to deliver more holistic, innovative services that go beyond traditional communications. With an award-winning team of seasoned creative professionals and business-minded experts, PR73 has a proven track record of crafting consistent brand messaging across all platforms, driving visibility, and fostering growth for its clients.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out PR73 website athttps://www.pr73.com/Check out PR73 on LinkedIn athttps://www.linkedin.com/company/pr73Check out Justin Goldstein on LinkedIn athttps://www.linkedin.com/in/goldsteinjustinDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

The Impact of Remote Staffing on Business Growth and InnovationIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages with Pranav Dalal, founder and CEO of Office Beacon, to explore the nuances of remote staffing and outsourcing. The discussion highlights Office Beacon's distinctive approach and the broader industry trends, offering businesses valuable insights into remote staffing solutions. This blog post distills the episode's key points, providing actionable advice and detailed explanations for companies considering these solutions.Office Beacon, founded in 2001 as a graphic design outsourcing company in India, has grown into a comprehensive managed services provider. It offers over 150 services to a diverse clientele, including SMBs and Fortune 100 companies, across domains like call center operations, accounting, graphic design, and logistics support. Unlike freelance platforms such as Upwork, Office Beacon employs staff full-time or on a dedicated basis, ensuring HR compliance across countries like India, the Philippines, Mexico, and South Africa. This model provides advantages such as adherence to local labor laws, robust data security, and formal contracts that clarify work ownership.Pranav Dalal notes a rising demand for remote staffing, driven by businesses seeking global talent. Key trends include India's reputation for software development, the Philippines' call center expertise, and South Africa's emerging skilled workforce. Office Beacon is expanding in South Africa, focusing on roles like customer support and marketing to leverage local talent and address unemployment. The company identifies ideal clients as those willing to invest in growth, creating a positive feedback loop that benefits both parties. With a streamlined onboarding process and competitive pricing, Office Beacon offers an efficient path for businesses to access global talent and thrive in a competitive landscape.About Pranav Dalal:Pranav Dalal is the CEO and Founder of Office Beacon, a virtual and remote global staffing agency. His entrepreneurial journey began in mid-2001 when he traveled from Los Angeles to India, rented an office, hired five employees, and started Office Beacon—all within one week. In 2012, Pranav expanded Office Beacon's global footprint by taking over service facilities and employees from a subsidiary of VistaPrint in the Philippines. Now, with over 5,500 full-time employees globally, Office Beacon operates in India, the Philippines, South Africa, and Mexico. Pranav is particularly proud of growing the organization without partners, venture capital, or private equity while remaining the sole owner of the company.About Office Beacon: Office Beacon is dedicated to empowering businesses by providing reliable, flexible, and cost-effective staffing solutions that help organizations scale and thrive. Recognizing the unique challenges of business growth—from sourcing skilled talent to managing costs and ensuring operational efficiency—Office Beacon offers Remote Staffing as an innovative solution to eliminate traditional hiring obstacles and seamlessly expand teams.With over two decades of experience, Office Beacon has become a trusted partner for thousands of businesses, delivering the right talent at the right time. The company’s global workforce of over 5,500 professionals serves clients across 18 industries, offering more than 150 specialized services. Headquartered in Los Angeles, with service centers in India, the Philippines, Mexico, and South Africa, Office Beacon taps into a diverse global talent pool to provide tailored solutions that meet the unique needs of each client—no matter their location.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Office Beacon website athttps://www.officebeacon.com/Check out Office Beacon on LinkedIn athttps://www.linkedin.com/company/officebeaconCheck out Pranav Dalal on LinkedIn athttps://www.linkedin.com/in/pranavdalal/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Navigating the Future of Technology ConsultingIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages in a compelling conversation with Nik Froehlich, the President and CEO of Saritasa, a technology consulting firm. The discussion centers around the evolving landscape of technology, particularly focusing on custom software development, the integration of artificial intelligence (AI), and the applications of virtual reality (VR) across various industries. This blog post delves into the key themes and insights from the episode, providing actionable advice and thorough explanations for businesses looking to leverage technology to enhance their operations and competitiveness.Nik Froehlich begins by providing an overview of Saritasa, describing it as a technology consulting company that specializes in custom software development. Saritasa's work spans a wide range of clients, from startups aiming to innovate and improve the world to established businesses seeking to enhance their competitiveness and efficiency through tailored software solutions. Reflecting on the technological landscape since the company's founding in 2005, Nik notes the significant changes that have occurred, particularly with the advent of mobile technology and the rise of app development. The introduction of the iPhone democratized software development, enabling anyone to create applications and leading to an explosion of mobile apps and services.The conversation then shifts to the applications of VR in various sectors. Nik shares several compelling case studies that illustrate how VR is being utilized to enhance training and customer experiences. As the discussion progresses, Nik addresses the growing importance of AI in business operations. He notes that while many companies are eager to adopt AI technologies, it is crucial to understand that AI is a tool that should be integrated thoughtfully into existing processes. Towards the end of the episode, Nik offers valuable insights for clients looking to hire developers, emphasizing the importance of clear communication and understanding the development process. This episode serves as a valuable resource for business leaders looking to understand the significance of technology in their operations and encourages proactive engagement with technology, fostering a mindset of innovation and growth in the competitive business landscape.About Nik Froehlich:Nik Froehlich is the Founder and CEO of Saritasa, a technology consulting company focused on delivering innovative software solutions that drive business growth. With a deep passion for empowering organizations through technology, Nik is committed to helping businesses unlock new opportunities and enhance their operational efficiency through custom-built digital products.Before founding Saritasa, Nik spent 20 years successfully running and expanding a construction-related service company, where he leveraged emerging technologies to solve complex business challenges and streamline processes. Drawing from his extensive experience in both business and technology, he transitioned from his previous venture to create Saritasa, a company designed to help other businesses harness the power of technology to propel their success.Nik thrives in his role as a leader and enjoys working alongside the talented team at Saritasa, where collaboration and innovation are at the core of their work. Outside of his professional life, Nik is supported by his life-long partner and their four children, who inspire him daily with their intelligence, work ethic, and self-motivation.About Saritasa:At Saritasa, the mission is simple: empower businesses through innovative technology. The company specializes in designing and developing custom, commercial-grade software systems that streamline complex operations, enhance user experiences, and provide scalable, long-term value.With nearly two decades of industry experience, Saritasa has the expertise and capability to consistently exceed client expectations. The company believes that custom software should be tailored to meet the specific needs of users, aiming to create solutions that are smarter, faster, simpler—and ultimately better. At Saritasa, they are builders of better, crafting technology that drives success and transforms businesses.Saritasa offers full-spectrum innovation across strategy, design, and development, with services that include:Custom Software DevelopmentMobile App DevelopmentWeb DevelopmentLegacy ModernizationUI/UX DesignVirtual Reality DevelopmentAugmented Reality DevelopmentDevOpsBy combining technical expertise with a commitment to excellence, Saritasa delivers powerful, transformative solutions that help businesses thrive in an increasingly digital world.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Saritasa website athttps://www.saritasa.com/Check out Saritasa on Linke

Sales Strategies for the Digital Age: Adapting to New Consumer HabitsIn the latest episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Geoffrey Reid, CEO of marcusevans Group, consultant, professor, bestselling author, and speaker. Geoffrey's book, "The Revenue Catalyst: Mastering the Art of Sales," serves as the foundation for their discussion, which explores the complexities of sales education, evolving sales practices, and the importance of structured sales processes. This episode offers actionable advice and thorough explanations to help listeners master the art of sales.Josh begins by highlighting the significance of relationship-building in sales, sharing his experience with over 2,000 leaders to identify the best business sources. He promotes a free video resource on his website that outlines steps to achieve 100% inbound sales without spam, ads, or aggressive tactics. The conversation with Geoffrey sets the stage for a deep dive into sales strategies, emphasizing the need for strong methodologies and structured processes to optimize revenue.Geoffrey shares his journey from a sales executive with no prior experience to a successful CEO and author. He discusses the gap in sales education within traditional business curricula, which often focus on finance, accounting, human resources, and marketing. The episode delves into the current sales landscape, addressing misconceptions and emphasizing the importance of consultative, relationship-focused approaches. Geoffrey's insights, combined with Josh's perspective, provide listeners with valuable strategies to enhance their sales performance and build sustainable client relationships.About Geoffrey Reid:Geoffrey Reid began his career over thirty years ago as a public policy analyst in the Canadian Public Service after completing an undergraduate degree from Bishop’s University. In recent years, he has been serving as a CEO for a private multinational company with fifty locations around the world and is a global leader in business events and sales.In between, Geoffrey added a master’s degree, pursued doctoral studies, and worked as a self-employed mediator, trainer, and consultant for both public and private sector clients. In the five years that preceded his career shift to sales, Geoffrey also worked as an adjunct professor with the School of Graduate Studies at Concordia University in Montreal, Canada, teaching negotiation, mediation, and conflict resolution at the master’s level.Geoffrey began his sales career in Montreal in the year 2000 in a junior sales position, with the primary objective of learning sales—something he knew nothing about at the time. At the end of his first full year in sales, Geoffrey had generated more new personal sales revenue than any other employee in North America. Shortly thereafter, he entered management, and rose through the ranks to take local then national responsibility for all offices in Canada.In 2014, he was given international responsibilities and moved to global headquarters in London UK to accept a chief executive officer position, taking approximately one hundred flights per year to support offices in Asia, Europe and North America.His most satisfying contribution is having hired and/or developed, directly or indirectly, the majority of the current top sales performers, managers, and directors. Much of this satisfaction comes from Geoffrey having had the opportunity to share skill sets that have allowed his employees to generate top-end incomes for their own benefit and that of their families.Since the pandemic, Geoffrey has returned home to Montreal to play similar roles. He is now traveling less and using Zoom more. This has allowed him more time to share more broadly what he has learned in his quarter-century sales career to help make up for the lack of sales education that exists in most business schools and elsewhere.About marcusevans Group:Founded in 1983 marcusevans is one of the world's leading business intelligence companies employing more than 3000 staff across a global network of 49 offices. Focused on providing our clients with the information and connections they need to accelerate performance in their business, we can count the majority of the world’s top 1000 companies as customers. Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Furthermore, we support our clients in developing their most important asset; their people. Our Professional Training division offers a diverse and extensive range of training solutions covering both highly technical and soft-skills training, whilst our Linguarama brand specialises in the delivery of business language and cultural training on a globally scale.marcusevans holds broader interests in client engagement, bringing the incredibly emotive power of

Productizing Your Services: Effective Strategies for Attracting Clients EffortlesslyIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh Malone engaged in a conversation with Jay Melone, the founder and CEO of Profit Ladder, about innovative strategies for service-based business owners. The discussion focused on attracting clients without traditional prospecting methods, a common challenge for many professionals. Jay shared his journey from struggling with high-ticket sales to developing a system that allows clients to access his expertise through affordable, productized offers. This episode offers a comprehensive breakdown of key insights and actionable advice.Jay Melone recounted his early consulting experiences, highlighting the challenges of traditional sales methods like prospecting and pitching, which often led to frustration and burnout. He emphasized the misalignment between these methods and the integrity many professionals wish to maintain in their business practices. Recognizing these limitations, Jay introduced the "reverse flywheel" concept, which focuses on attracting clients by offering valuable resources upfront. This approach allows service providers to demonstrate their expertise and engage potential clients without the pressure of relentless outreach.One of the core ideas Jay discussed is the importance of productizing services. By breaking down complex consulting frameworks into accessible toolkits, he enables clients to engage with his expertise at a lower risk. This strategy not only builds trust but also increases the likelihood of clients seeking comprehensive services. Jay also stressed the significance of understanding customer personas and tailoring offerings to different client preferences. By offering a range of resources, service providers can cater to both DIY clients and those seeking direct engagement, ultimately creating a pathway for potential clients to experience the value of their services.About Jay Melone:Jay Melone has been an entrepreneur for 15 years. He launched his rst business, New Haircut, in 2010. But he quickly realized how challenging it is to grow a small business. In between client projects, he’d make time to market and sell. He spent countless hours prospecting and pitching, often leading to proposals that went unanswered. He sat stuck on that soul-sucking hamster wheel for over a decade. Then in 2020, facing full-on burnout, he began experimenting with a dierent way to grow the business. He packaged his premium, done-for-you services into aordable, do-it-yourself products. Online courses, toolkits, and templates that his market could use to solve their own problems. These productized oers were packed with value that established trust with his audience and demonstrated his expertise. And because Jay charged a small fee, they also helped to generate a new, passive revenue stream. But here’s the biggest positive that came from productizing… The customers of his products began asking for Jay’s premium services. By the time Jay met with them during a sales call, they were already 80% sold because of the value they’d gotten from his products. Jay had created a series of free and low-ticket oers that attracted his ideal customers, lled his pipeline, and stabilized revenue – a ywheel. He had automated his marketing and sales, freeing him up from the grind of daily business-building. To date, Jay’s ywheel has produced $80k in product revenue and $900k in premium service revenue, with a net prot increase of 1,810%. Because of this experience, Jay launched Prot Ladder in late 2023 to help fellow service-based business owners grow their prots. He provides strategic advisory to help them identify and launch productized versions of their services that automate their marketing and sales.About Profit Ladder:Profit Ladder is a business growth consultancy founded by Jay Melone, specializing in helping companies optimize their operations, increase profitability, and scale effectively. With a focus on strategic planning, sales optimization, and leadership development, Profit Ladder delivers customized solutions that drive sustainable growth and measurable results. Jay Melone's expertise and data-driven approach empower businesses to unlock their full potential and climb to new levels of success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Profit Ladder website athttps://newsletter.profitladder.net/Check out Profit Ladder on LinkedIn athttps://www.linkedin.com/company/profit-ladder/Check out Jay Melone on LinkedIn athttps://www.linkedin.com/in/jaymelone/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Lear

Engage, Educate, and Convert: The Webinar Approach to Digital MarketingIn a recent episode of *The Thoughtful Entrepreneur*, host Josh engages with Andy Audate, the founder and CEO of AudateMedia, to explore the nuances of digital marketing. Andy shares his inspiring journey from being the youngest T-Mobile franchise owner to leading a global marketing agency that aids small businesses in automating customer relationships. This discussion highlights the effectiveness of webinars, the importance of addressing specific pain points, and the creation of engaging content that resonates with potential customers.Andy Audate’s entrepreneurial path is remarkable. At just 19, he opened his first T-Mobile franchise, quickly recognizing the potential of digital marketing. This insight led him to pivot and establish Audate Media, a marketing agency focused on helping small businesses connect with prospects and automate customer interactions through digital channels like email and text messaging. His early success underscores the importance of recognizing market trends and adapting accordingly, while his transition to a digital marketing expert highlights the need for continuous learning and adaptation in business.A significant part of the conversation revolves around the power of webinars as a marketing tool. Andy emphasizes that webinars can effectively engage potential customers, especially when they address specific pain points. Webinars provide educational value, offer an interactive format for real-time engagement, and can reach a large audience simultaneously, making them an efficient tool for mass communication. Andy advises focusing on specific pain points, providing actionable solutions, and incorporating interactive elements to keep the audience engaged. By following these strategies, businesses can enhance their digital marketing efforts, connect with their target audiences more effectively, and ultimately drive better results. For more insights, visit andyaudate.com.About Andy Audate:Andy Audate is a renowned small business marketing expert and the founder of Progreda. With a proven track record, he specializes in assisting small businesses in effectively marketing their high-ticket services through webinars that have attracted over 9,500 entrepreneurs. Andy's SaaS has achieved a seven-figure run rate, and his guidance has empowered thousands of small businesses to create marketing campaigns that have collectively generated $20+ million in revenue.About AudateMedia:AudateMedia is a cutting-edge digital marketing and media solutions company focused on helping brands elevate their presence and connect with audiences through innovative, data-driven strategies. Specializing in content creation, social media marketing, and digital advertising, AudateMedia empowers businesses to tell their unique stories while maximizing their impact in the ever-evolving digital landscape.With a team of expert strategists, creatives, and analysts, AudateMedia combines industry-leading tools and methodologies to craft customized marketing solutions tailored to each client’s specific goals. Whether it's building a robust online presence, optimizing customer engagement, or driving conversions, the company offers a full suite of services, including SEO, PPC advertising, email marketing, influencer partnerships, and video production.AudateMedia places a strong emphasis on data analytics and performance measurement, ensuring that every campaign is optimized for maximum ROI and long-term success. Through its innovative approach and commitment to staying ahead of digital trends, AudateMedia is dedicated to helping businesses of all sizes navigate the complexities of digital marketing and achieve sustainable growth.With a client-first philosophy and a passion for creative excellence, AudateMedia is the trusted partner for brands looking to thrive in today’s fast-paced digital world.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Audate Media website athttps://audatemedia.comCheck out Audate Media on LinkedIn athttps://www.linkedin.com/company/audatemedia/Check out Andy Audate's website athttps://www.andyaudate.com/Check out Andy Audate on LinkedIn athttps://www.linkedin.com/in/andyaudate/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Revolutionizing Cleaning Services: The Role of Technology and Franchise Innovation In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Adam Povlitz, the CEO and President of Anago Cleaning Systems. This episode delves into the unique business model of Anago, the current state of the cleaning industry, and the opportunities available for potential franchisees. Below, we break down the key insights and actionable advice shared during the episode.Josh opens the episode by inviting listeners to explore opportunities for introductions to partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh promotes a free video available on his website, which outlines steps to achieve 100% inbound marketing in any industry over the next 6 to 8 months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, upmyinfluence.com, to access this valuable resource. After the introduction, Josh welcomes Adam Povlitz to the show. Adam provides a brief overview of Anago Cleaning Services, explaining that it operates as a commercial cleaning franchise with a distinctive three-tier franchise model. Unlike traditional franchises, which typically have a corporate office and unit franchise owners, Anago's model includes a master franchise layer, creating a unique structure that separates operational and sales functions.Adam elaborates on the three-tier franchise model of Anago Cleaning Services. Unit franchisees are responsible for the actual cleaning services, managing crews, and handling the operational side of the business. Master franchisees focus on sales, marketing, and administrative aspects. Often experienced professionals from various industries, they thrive in the franchise system without engaging in hands-on cleaning work. Adam shares the history of Anago, noting that it began in 1989 as a traditional cleaning company. By 1991, it transitioned to a master franchise model, selling unit franchises and cleaning contracts. The company has since expanded significantly, now boasting 48 master franchises across the U.S. and Canada, supporting approximately 1,800 unit franchises.About Adam Povlitz:Adam is the CEO & President of Anago Cleaning Systems, an internationally franchised commercial cleaning brand headquartered in South Florida. He joined Anago in September 2009 and served as President since April 2015. He was appointed CEO in May 2018. In January 2010, he was Director of Human Resources / Franchise Development, and in September 2010, he was named Vice President - Operations. In 2013, Adam was promoted to Executive Vice President, and in April 2015, appointed President. Before joining Anago, he was employed by IBM Corporation as the Growth Initiatives & Expense Analyst. Adam holds an MBA from the University of Miami and a Lean Six Sigma Green Belt from Nova Southeastern University. He is a Certified Franchise Executive (CFE) and a Cleaning Industry Management Standards Certified Expert (CCE).Mr. Povlitz is also a thought leader on the Forbes Business Council and a regular contributor to Entrepreneur and Forbes publications. About Anago Cleaning Systems:With over 30 years of experience as a leader in the commercial cleaning franchising industry, Anago Franchisees have faced the majority of challenges. No matter if you’re a hotel looking for quality common area cleaning or a medical facility needing trustworthy cleaning and janitorial services, Anago is the right choice for you.Serving industries such as healthcare, education, government, hospitality, property management, manufacturing, and everything in between, Anago Franchisees’ experience familiarizes them with compliance and security-related issues, and helps them develop and utilize the most effective and advanced methods for cleaning your business.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Anago Cleaning Systems website athttps://anagocleaning.com/Check out Anago Cleaning Systems on LinkedIn athttps://www.linkedin.com/company/anago-cleaning-systems/Check out Adam Povlitz on LinkedIn athttps://www.linkedin.com/in/apovlitzDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Role of Hybrid Publishing in Today's Literary WorldIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Jenn Grace, the founder and CEO of "Publish Your Purpose." This episode delves into the evolving world of publishing, focusing on hybrid publishing—a model that merges the best aspects of self-publishing and traditional publishing. Jenn shares her expertise, offering valuable insights and actionable advice for aspiring authors. Here, we break down the key takeaways from their discussion, providing a comprehensive guide for those looking to navigate the publishing landscape.Josh begins the episode by inviting listeners to explore his services, which include introductions to partners, investors, influencers, and clients. He shares his extensive experience, having had private conversations with over 2,000 leaders to uncover where their best business comes from. Josh offers a free video resource that outlines the steps to achieve 100% inbound marketing in one’s industry over the next six to eight months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, Up My Influence, to access this valuable content and also invites potential guests to join his podcast.As the conversation shifts, Josh introduces Jenn Grace, highlighting her role as the founder and CEO of "Publish Your Purpose." Jenn elaborates on the concept of hybrid publishing, describing it as a model that combines the best aspects of self-publishing and traditional publishing. She notes that many aspiring authors are unaware of hybrid publishing, which sits in the middle of the publishing spectrum. Jenn emphasizes that her company aims to elevate thought leaders—individuals passionate about making an impact through their work—by helping them amplify their purpose through publishing.About Jenn Grace:An award-winning author, nationally recognized speaker, and savvy publishing strategist, Jenn T. Grace is the founder of Publish Your Purpose, the acclaimed hybrid publishing company that gives first-time authors the secrets to getting their books written, finding an eager audience & marking their place in the publishing world. Publish Your Purpose is a certified B Corp social enterprise that meets the gold standard of socially and environmentally-friendly business practices. Jenn leads ambitious authors through every aspect of writing, editing, and publishing so their book strategically aligns with their business objectives. Whether it’s a business guide that shows the breadth of their expertise or an emotional memoir that takes readers deep into life’s challenges, she helps authors articulate their purpose and fulfill their mission. Jenn has published the books of almost 200 business owners, entrepreneurs, speakers, and memoirists so more diverse stories can exist in the world and her authors can make a positive impact and achieve the recognition and success they deserve. She is the author of seven books, including, Publish Your Purpose: A Step-by-Step Guide to Write, Publish, and Grow Your Big Idea. Jenn has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC. Jenn lives in Connecticut with her family and enjoys being outside with her son, kayaking, hiking, skiing, and admiring the birds and nature around her.About Publish Your Purpose:Publish Your Purpose is a hybrid publisher of non-fiction books. As an LGBTQ+ and women-owned B Corporation™, our mission is to elevate the voices often excluded from traditional publishing. We intentionally seek out authors and storytellers with diverse backgrounds, life experiences, and unique perspectives to publish books that will make an impact in the world.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Publish Your Purpose website athttps://publishyourpurpose.com/Check out Publish Your Purpose on LinkedIn athttps://www.linkedin.com/company/11262384/Check out Jenn Grace on LinkedIn athttps://www.linkedin.com/in/jenntgraceDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Unlocking Advertising Success: The Key Role of AI and Strategic PartnershipsIn a recent episode of "The Thoughtful Entrepreneur," host Josh explores the intricacies of the advertising industry with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. This episode is rich with insights on the evolution of advertising, the transformative role of artificial intelligence (AI), and practical strategies for businesses to optimize their advertising investments. The conversation offers actionable advice and thorough explanations to help businesses navigate the complex world of advertising.Josh begins by inviting listeners to delve into the world of advertising and the importance of building connections with partners, investors, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover the best sources of business growth. Josh offers a free video resource on his website, upmyinfluence.com, where he outlines steps to achieve 100% inbound marketing in any industry without relying on spam, ads, or sales tactics. He then introduces Jessica Hawthorne-Castro, highlighting her leadership role at Hawthorne Advertising, a legacy agency with nearly 40 years of experience in the industry.Jessica provides a brief history of Hawthorne Advertising, emphasizing its long-standing presence in the advertising landscape. The agency is independently owned and has played a pivotal role in establishing the performance marketing industry. She explains that Hawthorne Advertising has adapted to the evolving landscape by incorporating analytics, various media systems, and AI into their marketing strategies. As the conversation shifts to the current state of advertising, Jessica shares her insights on the impact of AI on the industry, emphasizing the necessity of human oversight to ensure accuracy and relevance. She also addresses common apprehensions about advertising investments, advising businesses to set clear expectations and KPIs before launching any campaign. Jessica concludes by encouraging businesses to embrace advertising as a vital component of their growth strategy, highlighting the importance of finding the right partner and investing in marketing strategies that align with business goals.About Jessica Hawthorne-Castro:Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns for over 35 years. Hawthorne has a legacy of ad industry leadership by being a visionary in combining the art of right-brain creativity with the science of left-brain data analytics and neuroscience. Jessica’s role principally involves fostering long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines. Hawthorne Advertising is a Women Owned Business, a certified Great Place to Work, and on the Inc. 5000 List. As a thought leader, Jessica is a contributor for various industry publications and speaks on panels offering insights on key industry trends. She has published hundreds of articles with Forbes, AdAge, AdWeek, The Wall Street Journal, The Huffington Post, American Marketing Association, and many more. In addition, Jessica has received many awards for her career accomplishments including the Ernst & Young “Entrepreneur Of The Year” in the Transformational Leader category, and Los Angeles Times B2B Publishing “CEO Leadership Award” Winner. Prior to joining Hawthorne Advertising, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. As the agent for an impressive list of WME's top TV talent, she identified and negotiated opportunities for shows airing on all major broadcast and cable television networks. Jessica has served on many Boards including the YPO Pacific U.S Regional Executive Board, YPO Global Editorial Advisory Board and has served as a YPO Chapter Chair. In addition, Jessica is on the Board of the ANA/Association of National Advertisers ECHO Awards, the L.A. Chamber of Commerce’s CEO Council and social justice Boards including Dignity Moves Homelessness Board and is a Climate Change Reality Ambassador. Hawthorne-Castro holds a Magna Cum Laude MBA degree from Loyola Marymount University and a Cum Laude Bachelor’s degree from UCLA's School of Arts and Architecture. She resides in Los Angeles with her husband, son and daughter.About Hawthorne Advertising:Hawthorne is an award-winning, full-service agency focused on delivering success for our clients. Our creative, media, strategy, analytics and audience intelligence disciplines

Leadership Redefined: Embracing Vulnerability and Connection in BusinessIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a profound conversation with Richard Atherton, co-founder of First Human and host of the "Being Human" podcast. The discussion delves into the evolving landscape of leadership, emphasizing the importance of human connection in the workplace and the transformative power of effective communication. This blog post breaks down key insights from the episode, offering actionable advice and thorough explanations to guide listeners in their leadership journey.Richard Atherton, co-founder of First Human, shares his mission to inspire one million leaders through coaching programs, podcasts, and in-house development initiatives. He emphasizes the importance of listening, expanding possibilities, and committed speaking as essential skills for effective leadership. Richard highlights three critical aspects of leadership: generative listening, expanding possibility, and committed speaking. He provides actionable tips for each, such as practicing active listening, encouraging brainstorming sessions, and aligning words with actions to build trust and credibility.First Human works with a diverse range of clients, from large corporations to solopreneurs, facilitating leadership transformation through one-on-one coaching and structured programs. Richard explains how these programs help clients explore their leadership styles and worldviews, leading to significant successes such as increased revenue and closing profit gaps. As the conversation concludes, Josh thanks Richard for his insights and encourages listeners to engage with the resources shared throughout the episode, highlighting the potential to create a more connected, innovative, and effective workplace.About Richard Atherton:Richard is the Co-Founder of FirstHuman, where he’s on a mission to help CEOs, leaders, and top executives hit leadership breakthroughs with a human-first approach that prioritizes happiness, empowerment, and communication. FirstHuman has worked with standout clients like Adidas, Volkswagen, Heineken, PwC, UNICEF, and the Olympics. For nearly 10 years now, he’s been a transformative figure in leadership coaching, helping people make big shifts in their careers — whether they're leveling up within their organization or breaking out on their own to start something new. One of his standout achievements is an award-winning business transformation at the BBC, wherein he led a 6-person team that built a new global operation for 70+ journalists in just 3 months. He also notably helped leaders at CEVA close a $400M profitability gap.About FirstHuman:At FirstHuman, the team partners with organizations to create potent environments where new possibilities can emerge. These environments are built on deep relationships, powerful conversations, and groundbreaking missions, designed to foster transformation and high performance.Rather than relying on conventional management consultancy methods, FirstHuman does not offer standard blueprints, best practices, or peer-group comparisons. Instead, the company collaborates with business and HR leaders to co-create tailored performance interventions, transformative leadership development programs, and cultural transformations that drive exceptional results in record time.As one executive from a global FTSE 10 company put it, “FirstHuman has the expertise and courage to take on any challenge. Their profoundly insightful and pragmatic approach has delivered extraordinary results for our business and leadership. Any organization would reap massive benefit from working with them.”Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out FirstHuman website athttps://www.firsthuman.com/Check out FirstHuman on LinkedIn athttps://uk.linkedin.com/company/firsthumanCheck out Richard Atherton on LinkedIn athttps://uk.linkedin.com/in/richardatherton-firsthumanDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Rethinking Recruitment: How Behavioral Assessments Improve Hiring and Team DynamicsIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge explores the complexities of hiring and workforce management with Jason P. Carroll, CEO and founder of Aptive Index. The discussion highlights the limitations of traditional hiring methods and introduces innovative solutions that can transform recruitment and team dynamics. Josh sets the stage by sharing insights from his conversations with over 2,000 business leaders, emphasizing the importance of informed hiring decisions.Jason P. Carroll, with his extensive experience in leadership roles, including as president of Champion, brings valuable insights into the challenges of hiring. He critiques traditional practices like resumes and interviews, pointing out their flaws such as bias, misleading information, and overlooked talent. Jason introduces Aptiv Index, a tool that uses scientifically validated psychometric assessments to provide deeper insights into candidates' behaviors and potential fit for roles. This approach helps organizations make data-driven decisions, reduce bias, and identify hidden potential in candidates.The episode also touches on the role of AI in recruitment, with Jason discussing how AI can enhance the hiring process through data analysis and custom models. He shares success stories of Aptive Index's implementation across various organizations, highlighting its versatility and accessibility for companies of all sizes. As the episode concludes, listeners are encouraged to explore Aptiv Index further, with options to request a demo and experience the assessment firsthand. This conversation empowers organizations to embrace advanced tools like Aptiv Index to improve hiring processes, enhance team dynamics, and achieve greater success.About Jason P. Carroll:Jason P. Carroll is the founder and CEO of Aptive Index, a pioneering company dedicated to transforming hiring and leadership practices by integrating advanced psychometric assessments and strategic advisory services. Aptive Index is on a mission to redefine how organizations identify, develop, and retain top talent by providing data-driven insights that align leadership capabilities with organizational goals. Under Jason's leadership, the company has quickly become a trusted partner for businesses looking to enhance their decision-making processes and foster a culture of collaboration and resilience.About Aptive Index:Aptive Index is transforming the way companies approach talent acquisition through its cutting-edge psychometric assessments. By diving deep into individuals' unique strengths, values, and work styles, Aptive Index helps organizations align talent with roles where they can truly thrive, feel fulfilled, and make a meaningful impact.The company's mission is to bring integrity and actionable insight to the workplace, empowering leaders with a deeper understanding of what truly drives their teams. Going beyond traditional assessments, Aptive Index provides empathy-focused, data-driven insights that foster positive, collaborative cultures and guide organizations in making smarter, more informed decisions. With Aptive Index, businesses gain the unfair advantage of knowing their people on a profound level—ensuring both individual and organizational success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Aptive Index website athttps://aptiveindex.com/Check out Aptive Index on LinkedIn athttps://www.linkedin.com/company/aptiveindexCheck out Jason P. Carroll on LinkedIn athttps://www.linkedin.com/in/jasonpcarrollDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Scaling Your Business: Overcoming Challenges and Embracing LeadershipIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a dynamic conversation with Allison Maslan, a seasoned entrepreneur and the founder and CEO of Pinnacle Global Network. Allison, also the author of the insightful book "Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar," shares her extensive experience in entrepreneurship, emphasizing the critical elements of business growth and the necessity of cultivating a robust team. This blog post will break down the key insights from their discussion, providing actionable advice for entrepreneurs looking to scale their businesses.Josh opens the episode by inviting listeners to explore opportunities for connecting with partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh offers a free video resource that outlines steps to achieve 100% inbound marketing in one’s industry over the next six to eight months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, Up My Influence, to access this valuable content. Following this introduction, Josh welcomes Allison Maslan to the show. He highlights her impressive background as an entrepreneur with over 40 years of experience and her role in helping more than 150,000 CEOs worldwide grow and scale their businesses through Pinnacle Global Network.Allison shares her passion for entrepreneurship, describing it as a powerful avenue for creativity and making a positive impact in the world. With a track record of building ten companies, she emphasizes the importance of recognizing and leveraging one’s unique gifts and talents. Drawing on insights from Gaye Hendrix, author of "The Big Leap," Allison discusses the concept of stepping into one’s genius and how aligning that genius with a business can amplify one’s purpose and impact. A significant portion of the conversation revolves around the necessity of building a strong team to support a founder’s vision. Josh and Allison discuss the transition from being a boss to becoming a leader who inspires others. Allison explains that empowering team members to take ownership of the company’s vision is crucial for creating a sustainable, scalable business model. She emphasizes that a successful business should be able to operate independently of its founder, allowing for growth and continuity even in the founder's absence.About Allison Maslan:Allison Maslan, CEO of Pinnacle Global Network, was recently named one of the “Top 10 Women Entrepreneurs to Watch” by Forbes Magazine. She is the Wall Street Journal Best Selling Author of Scale or Fail, which is endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison has built ten successful companies over the last 40 years.For the past 15 years, she and her team of business mentors have helped over 150,000Founders scale their businesses, fast-track their success, and create a more meaningful life through her company, Pinnacle Global Network, one of the Inc. 5000 Fastest-Growing PrivateCompanies.Allison has shared the stage with noted business leaders such as Richard Branson and Magic Johnson, and has been featured in Inc., Success, Fortune, Fast Company, and Forbes Magazines, is a regular contributor to Entrepreneur Magazine and a featured expert on ABC, CBS, NBC, CNN, and Fox across the US. She is also the host and producer of The SCALEit Method Podcast and the Women Who Own It Podcast brought to you by WBENC.About Pinnacle Global Network: Pinnacle Global Network, founded by Allison Maslan, is a global leader in helping businesses scale. The organization’s team of successful CEOs mentors business owners worldwide, providing the direction and strategies needed to make significant leaps in their companies. For over a decade, Pinnacle Global Network has assisted thousands of entrepreneurs in achieving rapid growth through clear, actionable guidance.In addition to one-on-one CEO mentoring, clients are placed in small virtual masterminds, fostering accountability and mutual support. The worldwide Pinnacle Community offers a network of business owners who collaborate, support, and inspire each other to break through barriers and soar to new heights.Pinnacle also hosts exclusive private events featuring some of the top business experts in the world. With unparalleled support, clients gain the tools, strategies, and guidance to thrive year after year, ensuring long-term success in their businesses.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Pinnacle Global Network website athttps://pinnacleglobalnetwork.com/Check out Pinnacle Global Network on LinkedIn athttps://www.linkedin.com/company/pinnacle-global-networkCheck out A

Enhancing Recruitment Efficiency with Structured Hiring and AIIn a recent episode of The Thoughtful Entrepreneur, the host engages in a compelling conversation with Joel Quintela, the founder and CEO of Quintela, an HR technology company specializing in assessments for hiring processes. The discussion delves into the critical importance of structured hiring practices and the transformative role of technology, particularly artificial intelligence (AI), in enhancing recruitment efficiency and decision-making. The host begins by inviting the audience to explore opportunities for introductions to partners, investors, influencers, and clients, sharing their extensive experience in the business world and promoting a free video resource available on their website.Joel Quintela is introduced, highlighting his background as a business psychologist and explaining that his company focuses on building HR technology for large organizations, particularly Fortune 500 companies. The conversation quickly shifts to the core of Quintela's work, which involves enhancing the hiring process through various assessments, including personality tests, role plays, and structured interviews. Joel emphasizes the significance of structured interviews in the hiring process, noting that informal interviews often yield unreliable results. He explains that hiring is fundamentally a probability game, and organizations can increase their chances of success by being deliberate about the skills and competencies required for each role.The discussion also touches on current trends in hiring, with Joel identifying significant movements such as the shift to skills-based hiring and the integration of AI in recruitment. AI is being utilized to streamline various repetitive tasks in the hiring process, enhancing candidate communication, managing scheduling, and assisting in the assessment process. Joel highlights the importance of candidate experience throughout the hiring process and explains how Quintela's platform operates, offering tailored solutions for different organizations. The episode concludes with the host encouraging listeners to explore Quintela's offerings further and thanking Joel for his insights.About Joel Quintela:Joel Quintela is the founder and CEO of Quintela Group LLC, a minority-owned business enterprise specializing in HR technology solutions. With over 25 years of experience in HR assessment technology and 15 years as an entrepreneur, Joel has worked with numerous Fortune 500 clients to improve their hiring processes.About Quintela:Quintela provides technology-based talent assessment solutions for organizations. Products are- Digital Interview Guide platform which is an interview builder tool that allows talent acquisition teams to create interview guides, competency models, and screening protocols for various positions at an organization, Assessment platform that integrates multiple assessment vendors, proprietary assessments, or competencies in a simple dashboard and provides assessment administering and reporting tools, and integration with ATS/HRMS systems for candidate/employee assessment, and Custom Performance Management System. Won Silver in the 2016 Brandon Hall Group Excellence Awards in Technology. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Quintela website athttps://quintela.io/Check out Quintela on Facebook athttps://www.facebook.com/quintelagroupCheck out Joel Quintela on LinkedIn athttps://www.linkedin.com/in/joelquintelaDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Simplifying Business Strategies for Meaningful ImpactIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Kaitlyn Cook, a business strategy specialist and executive coach. Kaitlyn, the founder of a consulting firm, shares her expertise in helping CEOs, particularly those generating 6 to 7 figures in revenue, transition to the 8-figure mark while making a meaningful impact in their industries. This blog post delves into the key themes and actionable insights from their discussion, providing valuable guidance for leaders aiming to simplify their business strategies and foster a positive work environment.Kaitlyn's mission is to assist CEOs in merging their business strategies with their core vision and purpose. She emphasizes the importance of reconnecting with the fundamental "why" behind their businesses. This involves clarifying the company's mission and vision, identifying strategic steps, and simplifying business operations to maintain focus on the essence of the business. With over a decade of experience in the business world and two decades in finance, Kaitlyn advocates for a streamlined approach that keeps the essence of the business at the forefront. She encourages CEOs to simplify their focus by asking critical questions about their business's purpose and target customers, offering one-on-one coaching, consulting, courses, and workshops to facilitate this process.Josh invites Kaitlyn to share actionable insights for leaders looking to alleviate pressure and foster a positive work environment. Kaitlyn highlights a profound realization: CEOs are not responsible for their team members' happiness. Instead, they are responsible for creating a safe and supportive work environment. She suggests practical tips for leaders, such as conducting regular self-check-ins, being open and vulnerable, and encouraging team autonomy. As the conversation progresses, Josh and Kaitlyn discuss the importance of planning for the upcoming year, with Kaitlyn suggesting that leaders engage in deep work, such as mind mapping, to visualize their goals for 2025. By focusing on both external metrics and internal growth, leaders can navigate the complexities of business with clarity and purpose. Kaitlyn Cook's insights provide valuable guidance for CEOs and leaders looking to make a meaningful impact in their industries.About Kaitlyn Cook:Kaitlyn Cook is a visionary business strategist and entrepreneur who has worked with over 10,000 businesses worldwide, helping them grow, thrive, and redefine success on their own terms. With a unique blend of business acumen and heart-centered strategy, Kaitlyn specializes in simplifying complex business challenges, merging passion with profit, and empowering business owners to unlock exponential growth while maintaining authenticity. Her journey from living on $7 a day in Bangkok to becoming a top 1% rated expert on Upwork exemplifies her belief in resilience, innovation, and the power of visionary thinking. Having successfully transformed businesses across industries—ranging from wellness to technology—Kaitlyn’s approach is driven by one simple question: What if? By helping entrepreneurs ask better questions and craft compelling visions for the future, she has facilitated dramatic revenue growth, operational excellence, and lasting impact for her clients. Her mission? To inspire business owners to succeed in ways that align with their values and vision—without burning out. Kaitlyn’s work is not just about increasing profit margins; it’s about fostering sustainable growth that empowers leaders to live the life they envision for themselves and their teams.About The KCC - Kaitlyn Cook Coaching:At KCC, the team empowers businesses on their journey to become industry leaders through a proven 6-step formula for success. Comprised of seasoned professionals and industry advisors, KCC specializes in transforming 7-figure revenue businesses into market leaders.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out The KCC - Kaitlyn Cook Coaching website athttps://www.thekcc.co/Check out The KCC - Kaitlyn Cook Coaching on LinkedIn athttps://uk.linkedin.com/company/thekathlyncookcoachingCheck out Kaitlyn Cook on LinkedIn athttps://uk.linkedin.com/in/kaitlyn-cook-a6b078151Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Copy That Captivates: Engaging Your Audience in the Interior Design WorldIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Masha Koyen, a seasoned copywriter and messaging strategist, and the founder of Content Vertical. This episode is a treasure trove of insights for business owners, particularly those in the interior design industry, looking to refine their marketing strategies and enhance their messaging to attract ideal clients. Let's dive into the key takeaways and actionable advice shared by Masha Koyen.Masha Koyen specializes in helping interior designers connect with their ideal clients through tailored messaging strategies and impactful website copy. Her approach is deeply rooted in understanding the emotional and psychological needs of the target audience. She introduces her signature framework, "Reveal," which involves in-depth research and client interviews to uncover pain points, desires, and motivations. This foundational work enables Masha to create copy that not only informs but also emotionally engages potential clients.Masha acknowledges the growing presence of AI tools in the copywriting industry. While AI can streamline certain tasks, she emphasizes that it cannot replace the essential human element of emotional connection. Understanding an audience's needs and motivations requires a level of empathy and insight that AI cannot replicate. Masha highlights the importance of strategic marketing and resonant messaging, advising business owners to shift the focus from "we" to "you" in their messaging and to leverage storytelling to build trust and rapport. By implementing Masha's insights and practical tips, business owners can enhance their marketing efforts, attract their ideal clients, and ultimately achieve greater success in their ventures.About Masha Koyen:Masha Koyen is a copywriter, creative storyteller, published author, and the host of the Marketing for Designers Podcast.With nearly two decades of marketing experience at prestigious organizations like KPMG, Deloitte, Pearson, and OpenText, Masha has developed a deep expertise in the industry. After working with global and national brands, Masha chose to specialize in a field that truly sparks passion — copywriting for interior designers.Everyone has a zone of genius, and for Masha's clients, it's their design expertise. For Masha, it's the ability to uncover and articulate what others may not yet see in themselves, finding the perfect words to express it.Driven by a love of research and creative storytelling, Masha uses a signature REVEAL framework to identify the key differentiators that will emotionally resonate with clients’ ideal audiences.About Content Vertical: Content Vertical helps startups and established businesses market themselves effectively. Based in Toronto, Content Vertical serves clients worldwide but has a special focus on supporting business owners within the local Toronto area and surrounding regions.Specializing in content creation, Content Vertical develops and publishes a range of materials, from beautifully written websites and engaging blogs to captivating social media posts and attention-grabbing emails. The goal is clear: to help businesses attract new leads, nurture existing ones, and foster growth. Content Vertical positions itself as an on-demand marketer, copywriter, and brand ambassador, delivering tailored solutions that resonate with each client’s audience.In today’s fast-evolving business landscape, many business owners feel overwhelmed by the constant buzz around terms like SEO, content marketing, and copywriting. Not everyone is a marketer, and that’s okay. What business owners do need is an industry insider who can demystify these concepts and craft compelling, results-driven copy for all their digital channels — from websites and blogs to social media and email campaigns.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Content Vertical website athttps://contentvertical.com/Check out Content Vertical on LinkedIn athttps://www.linkedin.com/company/content-vertical/Check out Masha Koyen on LinkedIn athttps://ca.linkedin.com/in/mashacopywriterDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Art of Restaurant Consulting: Transforming Struggles into Success StoriesIn the latest episode of our podcast, we had the pleasure of hosting John Felico, a seasoned restaurant consultant and author of the book "Drafting a Dream: The Only Restaurant Guide You'll Ever Need to Stop Screwing Up and Start Winning." John shared his extensive experience in the restaurant industry, discussing the challenges and triumphs he has faced as an entrepreneur. This blog post will delve into the key themes and actionable advice from the episode, providing a comprehensive guide for aspiring restaurateurs.John Felico is not just a consultant; he is a veteran of the restaurant industry with over 40 years of experience. He has seen the highs and lows of the business and has distilled his knowledge into 16 essential rules for success. His latest venture, Augie's Draft Room in downtown St. Augustine, serves as a case study for many of the principles he discusses. When John first opened Augie's Draft Room, it was designed as a sports bar. However, the initial six months were challenging, with the bar grossing only $200,000. John quickly realized that the clientele and market dynamics were not what he had anticipated. This led to significant changes in the business model, ultimately resulting in a revenue of $2 million per year within two years.John's book serves as a guide for restaurant owners facing common challenges. He emphasizes that the key to a successful restaurant is not just the food but the overall experience. Creating memorable experiences for customers is paramount. John highlights the importance of understanding the market and the target audience, using St. Augustine as a case study. He explains how he initially misjudged the drinking habits of tourists, leading to a pivot in his business model. A significant theme in the episode is the need for introspection among entrepreneurs. John explains that many restaurant owners fail to recognize their limitations and the challenges of the industry. His experiences highlight the importance of adaptability, market understanding, and creating memorable customer experiences. Through his book and consulting work, John aims to empower aspiring restaurateurs to navigate the challenges of the industry and achieve success.About John Felico:John Felico, author of DRAFTING A DREAM, is a serial entrepreneur, acclaimed advisor, and restaurant owner with over forty years of experience in the culinary industry. He launched his first business at age seventeen. Ten years later, he opened a Dominic’s of New York food truck outside a Lowes store in Virginia. Over the next two decades, he grew the business to 175 locations and developed licensing deals with supermarkets and sports venues around the country. After creating additional concepts, including The Olde Glory Coffee Company and Staks Subs, Felico opened Auggie’s Draft Room, a self-serve tap house in St. Augustine, Florida. Today Felico works as an advisor to restauranteurs and start-ups throughout the United States.About his book "Drafting a Dream":In Drafting a Dream, he gives you the blueprint to not only survive but thrive. He turned a struggling restaurant from just $200,000 in sales into a $2 million-a-year success in under two years, and now he’s sharing the real-world strategies that made it happen.The restaurant business is brutal. Half of all new ventures fail. The biggest challenge? Not being ready for the problems that will definitely come your way. But here’s the thing: it's not just about handling challenges. It’s about seeing them before they turn into full-blown crises. The key to success lies in knowing how to make small but impactful adjustments that can transform your business from struggling to thriving.In Drafting a Dream, Felico gives you the tools to identify these challenges early and fix them before they spin out of control. He also shows you how to put the right systems and processes in place, so these problems barely have a chance to surface.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out John Felico's website athttps://johnfelico.com/Check out John Felico on LinkedIn athttps://www.linkedin.com/in/john-felico-2b7535124Check out his book "Drafting A Dream" on Amazon athttps://www.amazon.com/Drafting-Dream-John-Felico/dp/B0DK762QQNDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Three Pillars of Prosperity: How Well-Being, Spirituality, and Relationships Shape Our FinancesIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages with Ruchi Pinniger, the founder and CEO of "Watch Her Prosper." The conversation explores the concept of prosperity, expanding it beyond financial wealth to include well-being, spirituality, and healthy relationships with money. Ruchi shares her journey from Wall Street to empowering others, particularly women, to feel more confident in their financial decisions. This blog post highlights the key insights and actionable advice from the episode, offering a comprehensive guide for listeners.Ruchi Pinniger redefines prosperity through three essential pillars: well-being, spirituality, and relationships. She encourages individuals to prioritize self-care and joyful activities, emphasizing that true prosperity involves a holistic approach. Ruchi also highlights the importance of a spiritual mindset, focusing on abundance and gratitude rather than scarcity. Additionally, she stresses the need for healthy relationships with both people and money, urging individuals to reflect on their beliefs about money and engage in open financial communication.Ruchi underscores the importance of financial literacy, especially for women, who often feel less confident discussing money. She advocates for educational resources, mentorship, and community support to empower women in their financial journeys. Ruchi also addresses the impact of education trends on women and money, noting the increasing number of women pursuing higher education. By fostering a positive money mindset and providing tools for financial empowerment, Ruchi Pinniger is making a significant impact in the world of financial literacy. Listeners are encouraged to visit "Watch Her Prosper" for more resources and support in their financial journeys.About Ruchi Pinniger:Ruchi Pinniger is the founder of Watch Her Prosper®, an organization committed to providing the financial mentorship, support, and services that women-led, service-based business owners need to thrive in today’s competitive landscape. What sets Watch Her Prosper apart from other financial service firms is its unwavering dedication to small business owners and the strong, long-lasting relationships built with clients.With over 25 years of experience in financial management, including a successful career as a Wall Street executive, [Name] brings invaluable expertise in helping business owners navigate economic fluctuations. Often referred to as a "financial therapist" by her clients, her mentorship goes beyond traditional financial advice, addressing both personal and business challenges. [Name] is passionate about empowering women business owners to create prosperity on all levels, ensuring that their inner passion and purpose are reflected in their financial success.About Watch Her Prosper®:Watch Her Prosper® is an organization dedicated to providing the financial mentorship, support, and services that creative, women-led business owners need to succeed in today’s competitive landscape. What sets Watch Her Prosper apart from other financial support firms is its unwavering commitment to small business owners and the strong, lasting relationships it builds with clients.Founded by Ruchi Pinniger, a former Wall Street executive, Watch Her Prosper draws on over 25 years of financial management experience. Ruchi has a proven track record of helping business owners navigate economic ups and downs. Often referred to as a "financial therapist" by her clients, her mentorship is deeply rooted in addressing both personal and business needs. Ruchi takes pride in offering a personal touch, ensuring that women entrepreneurs create prosperity on all levels, so their passion and purpose are reflected in both their business and their bank account.and grow, offering the support needed to navigate financial challenges with confidence.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Watch Her Prosper® website athttps://watchherprosper.com/Check out Watch Her Prosper® on LinkedIn athttps://www.linkedin.com/company/watch-her-prosper/Check out Ruchi Pinniger on LinkedIn athttps://www.linkedin.com/in/ruchipinnigerDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Unlocking the Power of AI Analytics for Small and Medium BusinessesIn a recent episode of "The Thoughtful Entrepreneur," host Josh Elledge engaged in a compelling conversation with Krunal Patel, the co-founder and Chief Product Officer of Bordo AI. The discussion centered around the transformative potential of AI analytics in helping small and medium businesses (SMBs) and financial institutions better understand their customers and make data-driven decisions. This blog post delves into the key themes and insights from the episode, offering actionable advice and expert recommendations for leveraging AI in business.Krunal Patel introduces Bordo AI, an AI analytics platform designed to assist SMBs and financial institutions in gaining deeper insights into their customers. The platform leverages transaction and sales data to help businesses understand their customer base better, convert one-time customers into loyal ones, and identify opportunities for cross-selling and upselling. Krunal explains the necessity of AI analytics in today's business landscape, noting that while the need for advanced analytics has existed for some time, the underlying technology was not available until recently. With the rise of generative AI, the maturation of machine learning models, and the decreasing cost of computing power, now is the ideal time to build solutions that promote financial equity.The conversation shifts to the topic of critical thinking and decision-making. Josh highlights the tendency for individuals to make decisions based on emotions, which can sometimes lead to flawed judgments. Krunal agrees, stating that the goal of Bordo AI is to augment human decision-making, not replace it. AI can enhance decision-making by providing additional data points and insights. The episode concludes with Josh thanking Krunal for the insightful conversation and encouraging listeners to explore the potential of AI in their own businesses. By combining human intuition with advanced AI analytics, businesses can achieve optimal outcomes and stay competitive in today's dynamic market.About Krunal Patel:Krunal Patel is a seasoned product and engineering leader with over 20 years of experience across multiple industries, including Finance, Life Sciences, Healthcare, and Public Safety. He specializes in driving innovation through SaaS and AI products, with a proven track record in developing cutting-edge solutions. As a two-time founder, Krunal successfully raised $10M in seed funding for an AI enterprise platform and scaled a SaaS analytics platform from 5 to 1,800+ trials, achieving a 50% YoY revenue growth. He has led global product and engineering teams of up to 75 people across four countries and holds a patent for "Abstractly Implemented Data Analysis Systems and Methods."Krunal’s expertise spans the full product lifecycle, from ideation to market launch, and he is skilled at leveraging AI, ML, and cloud computing to create data-driven solutions. He is passionate about building and mentoring high-performance, diverse teams and aligning product development with strategic business objectives. With a user-centric, agile approach, Krunal is committed to delivering genuine customer value and fostering continuous innovation to drive long-term success.About Bordo:Bordo is an AI software-as-a-service (SaaS) that helps organizations connect, contextualize, and derive deep-rooted insights from their high-dimensional data.Equip your teams with our Explainable & Context-Aware Recognition AI, experienced through an intuitive, conversational interface.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out Bordo website athttps://bordo.ai/Check out Bordo on LinkedIn athttps://www.linkedin.com/company/bordoaiCheck out Krunal Patel on LinkedIn athttps://www.linkedin.com/in/krunaljpDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Art of Consistency: Aligning Beliefs and Actions for Unstoppable Success  In a recent episode of "The Thoughtful Entrepreneur," the host engages in a dynamic conversation with David C. Olcott, the founder and CEO of Samurai Success. This episode delves into themes of personal and professional development, emphasizing the alignment of beliefs and behaviors to achieve success. Below, we break down the key insights and actionable advice shared during the episode, providing a comprehensive guide for listeners seeking to enhance their personal and professional lives.David C. Olcott shares his background, growing up in the Florida Keys, and how his unique upbringing influenced his perspective on success. He discusses his educational journey and the principles that led him to found Samurai Success, a coaching business focused on personal development and aligning beliefs with behaviors. A central theme of the conversation is the congruency between beliefs, behaviors, and results. David emphasizes that successful individuals create their own identities rather than waiting for others to define them. He introduces the concept of the "attractor factor," where coherence between beliefs and behaviors attracts positive events and opportunities.David elaborates on the unique coaching system offered by Samurai Success, which has been in operation for 27 years. Unlike traditional coaching models, clients work with a team of three coaches, each focusing on different aspects of personal and business development. David discusses the common experience of entrepreneurs losing their passion for their businesses and emphasizes the importance of rekindling that passion. As the new year approaches, he encourages listeners to revisit their core values, mission, and purpose. This episode of "The Thoughtful Entrepreneur" offers valuable insights into personal and professional development through the lens of David C. Olcott’s experiences and the philosophy of Samurai Success.About David C. Olcott:David C. Olcott is the founder, president, and CEO of Samurai Success, Inc., an international coaching firm based in Denver, CO. With 35 years of experience, David has developed the Samurai Success coaching system, a proven roadmap that helps individuals and organizations achieve greater purpose, sustainability, and profitability. Drawing from both Newtonian and metaphysical principles, David guides his clients in remembering their true essence, empowering them to navigate challenges and create a legacy of success. His expertise as a coach, motivational speaker, and trainer has impacted people worldwide, from entrepreneurs to corporate leaders, as well as those seeking personal growth.Before founding Samurai Success, David was a top national trainer for Anthony Robbins and served as the business manager for the world’s top-selling real estate agent. He also had a distinguished career in public service, working as chief of staff for a Florida state senator and as campaign manager for one of the youngest women elected to the Florida House of Representatives. Certified in Neuro-Linguistic Programming (NLP) and holding a degree in finance, David is also a second-degree black belt in Aikido and an accomplished motorcycle racer. He is the author of the Amazon best-selling book Swords of Illumination and has been a guest on numerous radio shows and podcasts. David lives in Colorado and Oregon with his wife, Dr. Lorena Lavarne, and their son, Josh.About Samurai Success:Samurai Success, headquartered in Lakewood, Colorado, is dedicated to one core mission: your success. The name "Samurai" is loosely translated as "in service of others," reflecting the company's philosophy of empowering clients to achieve their fullest potential. Over the past 25 years, Samurai Success has worked with more than 400 companies and organizations across the United States and abroad, helping them develop strategies and systems that foster sustainable growth and productivity. Even during challenging economic times, Samurai Success clients have experienced record growth by implementing proven methods for success, with many praising the company for its ability to simplify complex ideas and guide them toward seemingly unattainable goals.At its heart, Samurai Success is a research-driven organization. The company investigates the behaviors and motivations of people, recognizing that trends in business, sales, economy, and society are shaped by human actions. This understanding allows Samurai Success to predict future developments and offer clients insights into emerging trends, enabling them to adapt and thrive. By blending these insights with the knowledge and expertise that clients already possess, Samurai Success crafts tailored systems that produce extraordinary results. Ultimately, Samurai Success is in service of your success, guiding clients to realize their dreams and turn them into reality.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.up

Achieving Business Growth Without Sacrificing Personal LifeIn the latest episode of our podcast, we had the pleasure of hosting Celi Arias, the founder of Grown Ass Business. Celi shared her profound insights on achieving business growth without compromising personal life. This episode is a treasure trove of strategies and advice for entrepreneurs at various stages of their business journey. Below, we break down the key themes and actionable tips discussed in the episode, providing a comprehensive guide for our readers.Celi emphasizes that business growth is not merely about increasing revenue. It requires a holistic approach that examines all key departments within a business. Entrepreneurs often focus on their strengths, which can lead to blind spots in other critical areas. Regularly assessing the performance and needs of each department, identifying blind spots using tools like SWOT analysis, and ensuring balanced growth strategies are crucial steps. For early-stage businesses, refining sales processes and achieving product-market fit are essential, while growth-stage businesses should focus on optimizing systems and enhancing team dynamics.The struggle to balance professional ambitions with personal responsibilities is a common challenge for entrepreneurs. Celi shares her own experience of navigating this balance, particularly as a new parent. Setting clear boundaries, prioritizing self-care, and delegating effectively are key strategies for achieving a better work-life balance. Celi also emphasizes the importance of evolving as a leader by challenging personal boundaries, investing in continuous learning, and trusting your team. By addressing both systems and people, engaging in self-reflection, and being open to evolving as leaders, entrepreneurs can create a thriving business that aligns with their personal values and goals.About Celi Arias:Celi is an expert scale strategist and the Founder of The GAB™ (Get Ahead in Business). Through her proprietary methodology and software covering the 5 Key Growth Systems, she empowers entrepreneurs to break free from revenue plateaus and build scalable businesses. Recognized as a top coach by The Upside in 2024, her approach emphasizes clarity and control, optimizing the essentials to ensure solid foundations for scaling up to seven figures and beyond.With an impressive educational background, including two bachelor's degrees, an MBA, a Master of Divinity, and two additional certificates, Celi brings a wealth of knowledge to her coaching practice. Her diverse experiences, from professional tango dancing to being a global fashion industry founder, coupled with her immigrant background from Argentina, have shaped her into a dynamic and passionate coach dedicated to helping entrepreneurs achieve their business goals and full potential.About Grown Ass Business™:Grown Ass Business is a full-service business strategy coaching firm dedicated to empowering entrepreneurs and organizations with the tools, knowledge, and guidance needed to achieve sustainable growth and long-term success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out Grown Ass Business website athttps://grownassbusiness.com/Check out Grown Ass Business on LinkedIn athttps://www.linkedin.com/company/grown-ass-business/Check out Celi Arias on LinkedIn athttps://www.linkedin.com/in/celiarias/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Power of Storytelling in MarketingIn the dynamic world of digital marketing, storytelling remains a timeless and powerful tool. In a recent podcast episode, Jose Escalera, CEO of The Idea Farm, shared valuable insights on the role of storytelling in marketing. The discussion highlighted how storytelling can significantly impact a business's success by creating meaningful connections with audiences. Jose emphasized that storytelling has always been a primary means of sharing experiences and knowledge, and in modern marketing, it is crucial for engaging and captivating audiences through various media.Jose introduced The Idea Farm as a digital marketing agency that offers both consulting and execution services, allowing businesses to effectively communicate their brand narratives. The agency focuses on crafting compelling narratives that resonate with target audiences, fostering deeper connections and loyalty. Jose likened this to the devotion sports fans have for their teams, illustrating the emotional bond a well-told story can create with a brand. He also discussed the importance of testing and refining narratives to ensure they resonate with audiences, using feedback to continuously improve engagement.The conversation also touched on the value of professional marketing support. Jose highlighted the cost-effectiveness of hiring a team like The Idea Farm, which provides expertise and focus that entrepreneurs juggling multiple roles might overlook. The agency begins by understanding a client's business goals and identifying key conversion points to align marketing efforts with overall objectives. Jose advised businesses to reassess their marketing strategies, focusing on thoughtful messaging and purposeful expenditures to maximize return on investment. The episode concluded with a call to action, inviting listeners to explore The Idea Farm's services and consider how storytelling can enhance their marketing strategies.About Jose Escalera:Jose leads The Idea Farm bringing with him over a decade of experience scaling successful businesses. A serial entrepreneur, he brings his considerable experience in operational excellence to the table, encouraging every client to push the limits and achieve their goals. His expertise spans financial management, goal setting, systems and operations, and the rapid adaptation necessary to succeed in a competitive business climate. He is your business's best kept secret.About The Idea Farm:The Idea Farm, Inc. is an international marketing, advertising, and public relations organization based in Danville, Kentucky. With a truly global presence, the company has served clients across four continents and maintained offices in Den Haag, The Netherlands; Kuala Lumpur, Malaysia; and Santiago, Chile.With 39 years of experience, The Idea Farm has built a reputation for developing award-winning marketing communications materials that help clients achieve their strategic marketing objectives. The firm has worked with some of the nation's most respected corporations and organizations, delivering results through innovative and impactful solutions.While The Idea Farm offers a wide range of services—including advertising, public relations, graphic design, web design, copywriting, media production, and more—its primary focus is on strategic problem solving. The company helps clients accomplish their long-term goals by developing and executing carefully crafted strategic plans, supported by a variety of tactical approaches tailored to each client’s unique needs.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out The Idea Farm website athttps://www.theideafarm.net/Check out The Idea Farm on LinkedIn athttps://www.linkedin.com/company/theideafarm/Check out Jose Escalera on LinkedIn athttps://www.linkedin.com/in/jose-escalera-b19032158Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Unlocking the Power of GeofencingIn a recent episode of The Thoughtful Entrepreneur, the host engages in an insightful discussion with Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a marketing agency known for its innovative advertising strategies. The episode highlights how their unique approach, particularly through geofencing and smart TV ads, can significantly benefit small businesses by boosting both foot traffic and online engagement. This blog post will distill the key insights and actionable advice shared during the episode, offering a comprehensive guide for businesses eager to leverage these cutting-edge marketing techniques.Cullari & Wardell is a marketing agency that utilizes advanced geofencing technology to craft highly targeted advertising campaigns. Geofencing involves using satellite technology to set up virtual boundaries around specific locations, such as competitors' businesses. This allows them to capture data from mobile devices within those areas and deliver tailored advertisements directly to potential customers' smart devices, including smartphones and smart TVs. Ernesto Cullari explains that when a consumer enters a designated area, their mobile device can be detected, provided that location services are enabled. This data is then used to infer consumer behavior and spending patterns, enabling highly targeted marketing efforts.Barbara Wardell shares compelling success stories, such as a laundromat owner who saw a surge in foot traffic after implementing their strategies and a mezcal brand that successfully attracted over 100 attendees to a tasting event by geofencing high-end restaurants in New York. The conversation continues with examples from other industries, like an erectile dysfunction clinic and an HVAC company, which saw substantial returns on their marketing investments. Barbara emphasizes the importance of initial consultations and foot traffic studies to tailor marketing strategies effectively. As the episode concludes, listeners are encouraged to explore educational resources and consider a free consultation to discover how Cullari & Wardell can transform their marketing efforts.About Barbara Wardell:Barbara Wardell is a seasoned marketing and advertising professional who transitioned from a successful career in the specialty medicine industry to become a disruptor, supporting small businesses. Guiding her geofencing ad agency, Cullari & Wardell, Barbara embraces a growth hacker mindset that strategically focuses on identifying and amplifying her clients’ strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making her efforts truly game-changing and successful. Beyond her business endeavors, Barbara is a proud mother of two exceptional young men. She harmoniously balances her dedication as a businesswoman with a passion for a healthy lifestyle, philanthropy, and spending quality time with family and friends.About Ernesto Cullari:Ernesto Cullari is a trailblazing Ad Man in the data-intense field of geofencing advertising, where he and Barbara have turned complete industries upside down. Each month, they drive over 5,000 satellite-verified in-store visits to small businesses all across the US, Canada, and Australia. Ernesto is a multi-talented creative who has achieved success in various fields. He is an ASCAP songwriter, as well as a producer and vocal coach. Ernesto has co-written and co-produced a number one hit that remained in the Top Ten for over 16 weeks on Disney’s XM Radio. He was also a candidate for the U.S. Congress and an editorial writer for Fox News and other publications for over a decade. Ernesto worked as a surgical medical device representative for 11 years before leaving to pursue a career in marketing and advertising. Ernesto quickly broke into food, beauty, and commercial photography and directing with clients like The Original Soup Man, Indigo Hotel, and Hynt Beauty. He was an early adopter of using automation and gaming technologies in advertising, which led him to geofencing, offering him the opportunity to merge his creative side with his analytical mind. Ernesto leverages both worlds on behalf of his ad clients.About Cullari & Wardell:Pioneers in Laundromat AdvertisingFounded by Ernesto Cullari and Barbara Wardell, Cullari & Wardell is revolutionizing the laundromat advertising industry by delivering 5,000 satellite-verified in-store customers to laundromat owners nationwide each month. Using cutting-edge technology, they employ customized maps on smartphones to guide potential customers directly to your door. Through innovative geofencing, when an individual sees an ad and visits a store, GPS satellites accurately track and record the visit, showcasing the true power of this disruptive approach.How We Do ItCullari & Wardell taps into the powerful connection be

A Comprehensive Guide to Modern Leadership: Embracing Diversity and Inclusion for Success  In a recent podcast episode, host Josh engages in a thought-provoking conversation with John T. Meyer, the founder of Leadmore. The discussion delves into leadership, organizational culture, and personal development, offering valuable insights for current and aspiring leaders. This blog post breaks down the key themes and actionable advice shared during the episode, providing a detailed guide to enhancing leadership skills and fostering a positive organizational culture.Josh opens the episode by inviting listeners to explore opportunities for connecting with partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh promotes a free video resource available on his website, which outlines steps to achieve 100% inbound marketing in one’s industry without relying on spam, ads, or sales tactics. He emphasizes that his methods have been successful for over 15 years, generating eight figures in revenue for his companies. Josh then introduces John T. Meyer, expressing excitement about the conversation ahead.John T. Meyer explains that Leadmore is dedicated to helping leaders become the best versions of themselves. He believes that everyone has the potential to lead, regardless of their title or background. John emphasizes the importance of stepping up to lead when the opportunity arises. His approach involves coaching entrepreneurs and delivering workshops to foster leadership skills. As the conversation progresses, Josh asks John about the trends he has observed in leadership over the past six months and what he anticipates for the future. John identifies a consistent challenge: leaders are focused on hiring, retaining, and engaging great talent. He notes that the traditional view of company culture—characterized by perks like beer in the fridge or ping pong tables—is outdated. Instead, he advocates for building values-driven cultures where leaders clearly communicate their beliefs and stand for something meaningful.About John Meyer:John T. Meyer is on a mission to inspire others to be the best version of themselves. John has spent 15 years learning leadership on the job by trying, making mistakes, and pushing himself and his teams to be Better Every Day. Today, John is the Executive Director of Leadership South Dakota, and coaches founders through his company Leadmore. In 2011, John co-founded Lemonly, a design firm that helps the world's best brands like Netflix, Marriott, Major League Baseball, and Google tell their story. As Lemonly's CEO, John built a strong company culture, gaining regional and national attention and becoming one of the best places to work in the Midwest. John is married to his wife, Paige Pearson Meyer, and loves being a girl dad to Margot and Liv. John enjoys running, traveling and finding the next big idea.About Leadmore:Leadmore is a coaching and development firm founded by CEO John T. Meyer, dedicated to helping founders and executives scale both their businesses and personal growth. Through personalized 1-on-1 coaching and dynamic cohort calls, Leadmore supports leaders in identifying their goals and challenges them to step beyond their comfort zones. The company’s approach empowers leaders to unlock their full potential, driving both professional success and personal transformation.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out Leadmore website at https://www.leadmore.com/Check out Leadmore on LinkedIn athttps://www.linkedin.com/company/leadmorecoaching/Check out John Meyer on LinkedIn athttps://www.linkedin.com/in/johntmeyer/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Navigating Your Business Finances: Goal Setting and Strategic Planning for Sustainable ProfitabilityIn the latest episode of our podcast, hosted by Josh Elledge, we delve into the crucial topic of financial management for businesses, featuring insights from **Debbie Deknight, CEO of Right Way Profits and Bookkeeping. This episode is essential for business owners, particularly in the trades and service industries, who often struggle with financial literacy and effective bookkeeping. We summarize the key insights and actionable advice shared during the episode to help you achieve financial clarity and profitability in your business.Debbie Deknight, a seasoned professional with over 30 years of accounting experience and a mastery-level certification as a Profit First coach, shares her commitment to guiding businesses toward financial clarity and permanent profitability. She explains the Profit First methodology, which integrates profit into the core of business operations, ensuring that profitability is not just a goal but a fundamental part of the business model. Debbie addresses common misconceptions, such as the belief that more sales will solve financial problems, and emphasizes the importance of building profitability into pricing strategies from the outset.Debbie also highlights the challenges business owners face, particularly in financial literacy and strategic planning. She stresses the importance of setting specific goals, creating actionable plans, and delegating tasks to achieve business objectives. To support listeners, Debbie offers a free 15-minute "Ask Me Anything" session on her website, providing guidance on strategy, accounting, and profitability. The episode concludes with an invitation to subscribe for more inspiring content and to continue the journey as thoughtful entrepreneurs.About Debbie Deknight:Debbie, founder of Right Way Profits and Bookkeeping, brings over 30 years of accounting experience and expertise as a Profit First Master certified coach and Strategic Business Advisor. Debbie is passionate about educating, implementing, supporting, profit-driven strategies that lead to sustainable success. Debbie's personal experience with financial struggles has given her a deep understanding of the challenges business owners face and she is passionate about helping them overcome these challenges. Debbie's expertise and dedication to delivering systems that put profit at the forefront, gives entrepreneurs the structure they need to gain financial clarity, improve cash flow, and pay themselves first. Her proven methods and personalized strategies have turned struggling businesses into profitable ones.About Right Way Profits and Bookkeeping:Right Way Profits and Bookkeeping combines QuickBooks Online bookkeeping with Profit First coaching to help clients achieve powerful accountability and accelerate their profits. As certified Profit First Professionals, they align accounting practices with business goals, ensuring that bookkeeping becomes a key driver of profitability.The company offers expert guidance to business owners in areas such as cloud bookkeeping, profitability improvement, process optimization, cash planning, and budgeting. They specialize in supporting esports athletes and streamers, providing tailored solutions to meet their unique financial needs.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out Right Way Profits and Bookkeeping website athttps://www.rightwayprofits.com/Check out Right Way Profits and Bookkeeping on LinkedIn athttps://www.linkedin.com/in/debbiedeknight/Check out Debbie Deknight on LinkedIn athttps://www.linkedin.com/in/debbiedeknightDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Evolution and Impact of Outdoor AdvertisingIn the latest episode of our podcast, we had the pleasure of hosting Kevin Bartanian, the founder and CEO of KEVANI, a premium outdoor advertising company. The conversation delved into the dynamic world of outdoor advertising, exploring its evolution, the types of businesses that benefit from it, and the innovative approaches that KEVANI brings to the table. This blog post will break down the key insights from the episode, providing actionable advice and detailed explanations for businesses looking to leverage outdoor advertising effectively.Outdoor advertising, also known as out-of-home (OOH) advertising, encompasses any advertising that reaches consumers while they are outside their homes. This includes billboards, street furniture, and transit advertising. Kevin Bartanian highlighted that outdoor advertising is one of the oldest forms of advertising, dating back to the first billboard in 1833. Despite its age, it remains the second fastest-growing advertising medium, trailing only digital advertising. Outdoor advertising is designed for mass audiences, making it suitable for a wide range of businesses, from local businesses in smaller markets to national advertisers in larger cities like Los Angeles and New York.KEVANI differentiates itself from traditional billboard companies by focusing on community engagement and innovative design. Kevin explained that many traditional outdoor advertising companies have lost touch with local communities due to consolidation. KEVANI, established in 2017, aims to fill this gap by engaging with local communities and curating visually appealing installations. Kevin shared several innovative examples of outdoor advertising, such as urbanization and digital technology, which allow brands to reach more people and create dynamic content changes. For businesses interested in exploring outdoor advertising, Kevin encourages visiting KEVANI's website to explore resources and learn more about the industry.About Kevin Bartanian:Kevin Bartanian is an Out of Home Advertising Expert and the Founder of KEVANI. Kevin is a fantastic speaker who is regularly featured by Forbes, The Drum, Digiday and more. After moving to America as a young immigrant Kevin has been able to build his media startup into one of the fattest growing companies in America according to The Inc. 5000 list (2023). He specializes in working on billboard advertising campaigns that bring art and value to the community they sit in. Their unique approach has attracted the attention of brands like Hermes, Gap, Louis Vuitton, Youtube, Dove, and more and they recently won an award for their work on Adidas’ women-centric I’m Possible campaign. They are currently partnered with several non-prots in the city of LA to help them reach underserved communities through free billboard spots. Some of Kevin's award winning work uses local artists to create hand-painted murals, which infuse art into advertising and create billboards that delight rather than detract from the communities they inhabit. Kevin currently serves as Vice Chairman of Glendale Arts, is a proud investor in local startups, and community art event organizer in Los Angeles. He also sits on the Innovations Committee at the Outdoor Advertising Association of America and brings nearly 20 years of experience in sales and marketing, P&L management, and executive leadership in the media and technology industries. Prior to founding KEVANI, Kevin played a critical role as Executive Vice President of Sales at StandardVision, driving the company to become one of the leading media development companies in North America. Kevin also applied his sales prowess at JCDecaux—the world’s largest outdoor advertising company.About KEVANI:KEVANI is an out-of-home (OOH) media company that specializes in promoting national and local brands through innovative outdoor advertising destinations. With a diverse inventory that includes iconic digital billboards and LED spectaculars, KEVANI offers a unique platform for brand and agency partners to engage and captivate their audience.The company was founded with the goal of bringing greater value to the OOH medium. From developing new advertising destinations to redefining how the medium is sold, KEVANI is committed to transforming the industry. This mission is at the core of their operations and is reflected in every aspect of their approach, guided by their strong Mission Statement.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out KEVANI website athttps://www.kevani.com/Check out KEVANI on LinkedIn athttps://www.linkedin.com/company/kevani/Check out Kevin Bartanian on LinkedIn athttps://www.linkedin.com/in/bartanianDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  More from UpMyInfluence:We are actively booking guests for our

Revolutionizing Customer Engagement with Personalized Video ContentIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a transformative discussion with Peter Lisoskie, the CEO of iProelio and founder of Relatable. The conversation centers around the innovative Relatable platform, which enables businesses to create personalized video content to enhance customer engagement and build meaningful relationships. This blog post will distill the key insights and actionable advice shared during the episode, offering a comprehensive guide for businesses looking to leverage personalized video content in their marketing strategies.Josh begins the episode by inviting listeners to explore new opportunities for connecting with partners, investors, influencers, and clients. Drawing from his extensive experience of speaking with over 2,000 leaders about their best business practices, Josh offers a free video resource that outlines steps to achieve 100% inbound marketing without relying on spam, ads, or traditional sales tactics. As the conversation shifts to Peter Lisoskie, Josh expresses his enthusiasm for the Relatable platform, highlighting its focus on personalization and effective communication. He notes that the platform allows users to convey the right message to the right audience through video, which he finds particularly exciting.Peter explains the foundational concept behind Relatable, identifying significant socio-economic megatrends that have influenced consumer behavior, particularly the rise of "native digitals," who now represent 51% of the global population. He emphasizes that traditional sales methods, such as lead generation and cold calling, are becoming less effective as consumers increasingly prefer to engage on their own terms. Peter encourages listeners to reflect on their own purchasing behaviors, noting that most consumers conduct research online before making decisions. This shift has led to a demand for more personalized interactions, where consumers seek relationships with individuals rather than faceless companies or brands.About Peter Lisoskie:Part mad scientist, part futurist, and an unstoppable capitalist. With over 30 years in the high-tech and product development arena, he's held division leadership roles at powerhouse companies like Hewlett Packard, Verifone, and Nike, all while amassing an impressive collection of 18 patents. Peter doesn't just foresee the future; he brings innovations to life before you even realize you need them – a true visionary.Peter's pioneering spirit sets him apart. He's been a featured expert in Inc. and made appearances on major networks such as CNN, Fox Business, and MSNBC. His expertise includes interactive videos, artificial intelligence, and the fascinating world of neuroscience as applied to sales, marketing, and customer engagement.Currently, in his labs, Peter's cooked up a new category of software called interactive video relationships. This is in response to the shift away from the Attention Economy and lead generation to the shift toward the Relationship Economy and demand generation. In fact Gartner reported 72% of all B2B and B2C buyers never want to have an interaction with a sales person. Relatable creates a choose your own adventure interactive experience plus reconnecting if the viewer pauses or re-engaging with additional Relatable's based on viewers answers and actions.  That makes it personal and relevant. Today's digital world needs to go beyond likes and comments. People want to build relationships with brands. Most importantly people want to do business with people they like, know, and trust. That's relatable delivers on your phone in the palm of your hand.About iProelio:iProelio is a software company that develops interactive solutions that help people connect in a more real and relatable way. The company's products are powered by artificial intelligence and use interactive video, interactive audio, interactive life experiences to create engaging and immersive experiences.iProelio was founded in 2017 who are passionate about creating a better way for people to connect. The company's mission is to "be relatable" and its products are designed to help people build stronger relationships.For example, our interactive video platform allows people to create and share videos that are personalized for each viewer. Our interactive audio platform allows people to listen to audio content that is tailored to their interests.We believe that our solutions can help people to build stronger relationships, learn new things, and be more productive. We are committed to creating a world where people are more connected and engaged - not in a social way but in a real way that is relatable. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode:Want to learn more? Check out Proelio website athttps://home.relatable.pro/Check out Proelio on LinkedIn a

The Future of Sales: Harnessing AI for Autonomous Prospecting   In a recent episode of "The Thoughtful Entrepreneur," host Josh engages with Nick Smith, CEO and founder of Sailes®, a leader in autonomous prospecting through AI-driven sales bots. The discussion explores how Sailes® is transforming the sales landscape by reshaping prospecting practices with AI technology. Key insights from the episode offer actionable advice on leveraging AI in sales strategies, emphasizing the potential of AI to enhance the sales process while maintaining a personalized touch. Nick Smith introduces Sailes® as a pioneering company offering autonomous prospecting solutions for enterprises. Their sales bots manage the entire prospecting process, from identifying potential companies and enriching data to locating decision-makers and generating personalized content. These bots maintain a unique personality that reflects the human they represent, ensuring a personalized interaction. Josh raises concerns about automated outreach saturation, but Nick highlights the importance of a targeted approach, focusing on genuine connections and reducing outreach volume while increasing effectiveness. As the conversation progresses, Josh and Nick discuss best practices for using Sailes® technology. Nick emphasizes the importance of understanding the market and analyzing customer interactions to optimize outreach efforts. The AI-driven sales bots automate successful strategies, allowing sales professionals to focus on high-value activities. Nick shares insights into the real-world impact of Sailes® technology, noting significant returns on investment and the intelligence gained from sales bots. The episode concludes with an invitation for listeners to explore Sailes® further, highlighting the potential of AI to drive business growth and enhance sales outcomes. About Nick Smith:   Nick Smith is the President, CEO, and Founder of Sailes – the company that created the first AI software to automate all prospecting. Nick founded Sailes in 2018 after an extensive career in sales leadership at CBS Corporation, iHeart Radio, and other enterprise sales organizations. Recognizing the power of AI to multiply human potential, and with the knowledge that most sales teams were taking a proportional, “sales enablement” approach to prospecting, Nick invented the Sailebot® to prospect on behalf of Sales Executives while accounting for their unique personalities. Nick’s accolades include an Eagle Scout award, a two-time CBS New York “One to Watch” award, and being named “40 Future Leaders of New York Politics” by City and State Magazine. Prior to founding Sailes, he co-hosted “Common Ground,” an audio program on WOR New York and iHeart Radio, dedicated to building bridges between business and labor organizations. Sailes, a venture-backed “Startup to Watch”, currently serves Fortune 1000 to 50 enterprises and is based in New York, NY and Kansas City, MO.   About Sailes®:   Sailes® is Sales, with AI: AI for Sales on Autopilot Unlock Human Potential with the Market-Leading AI-Native Sales Prospecting Solutions In a world where sales teams are constantly challenged to do more with less, Sailes® emerges as the game-changer that redefines how businesses approach sales prospecting. Built by salespeople, for salespeople, Sailes® harnesses the power of AI to elevate prospecting, delivering a seamless blend of efficiency, personalization, and innovation. AI-Native Sailebot®: The Future of Sales Prospecting At the heart of Sailes is Sailebot®, an AI-native technology designed to take prospecting off your plate, allowing your team to focus on what truly matters—building relationships and closing deals. Sailebot® autonomously manages everything from company research and data enrichment to outbound communications and objection handling, continuously learning and adapting to match the unique style of each sales executive. This means every interaction is not only efficient but also authentically tailored to your prospects. Digital Labor™: Supercharge Your Sales Efficiency Leveraging Digital Labor™ , Sailes® maximizes your team’s productivity by automating the menial and time-consuming tasks that often bog down sales efforts. From sourcing leads to responding to prospects, Sailebot® works tirelessly in the background, ensuring no opportunity is missed and freeing your team to engage only when it’s time to make meaningful connections. A New Era of Sales Excellence Sailes isn’t just about automating tasks; it’s about transforming the way sales teams operate. By complementing the skill and intuition of human salespeople with the precision and intelligence of AI, Sailes unlocks unprecedented potential, enabling your team to achieve new heights of success. Discover the future of sales with Sailes—where technology empowers your team to be more human, more effective, and more successful.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinflu

The Power of Personalization: Enhancing Buyer Engagement Through Conversational Design   In the latest episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Mary Kathryn Johnson, also known as MKJ, a founder, podcast host, and CEO. MKJ brings her expertise in helping entrepreneurs accelerate the buyer's journey through conversational and category design. This episode is a treasure trove of insights for entrepreneurs navigating the crowded digital marketplace. Let's dive into the key takeaways and actionable advice shared during the episode.   Mary Kathryn emphasizes that in today's saturated business environment, simply being louder or more visible is not enough. Entrepreneurs must find ways to stand out by being specific and personalized in their messaging. She highlights the importance of identifying your unique selling proposition, tailoring communication to address the specific needs of ideal customers, and ensuring consistent branding across all platforms. Additionally, MKJ stresses the importance of focusing on the buyer's journey rather than just the sales journey, which involves understanding the potential buyer's needs, preferences, and pain points.   MKJ’s expertise lies in helping entrepreneurs design conversations that facilitate trust and engagement. She discusses the role of interactive video as a powerful tool for enhancing engagement, introducing "Relatable," a platform for creating interactive video content. Mary Kathryn underscores that relationships are built over time and require trust, advocating for consistent communication, value-driven content, and personalized follow-up messages. By focusing on the buyer's journey, leveraging technology, and being authentic, entrepreneurs can create a more effective and engaging approach to business that fosters trust and drives success. For more information, explore Mary Kathryn’s work at callmemkj.com and engage with her on social media platforms. About Mary Johnson:   Mary Kathryn Johnson, known as MKJ, is a dynamic CEO and M.I.S.C.H.I.E.F. Maker (Mindset Impact Strategic Catalyst Helping Innovative Entrepreneurs FOCUS). With over 20 years of experience in online business and marketing, MKJ helps entrepreneurs, CEOs, and leadership teams gain clarity and focus on what makes their business unique, and how to communicate that difference to both internal and external customers. MKJ specializes in guiding businesses away from the crowded Attention Economy and outdated sales strategies like lead generation and sales funnels. Instead, she focuses on the Relationship Economy, demand generation, and optimizing the buyer's funnel. Her approach shortens the sales process, increases customer retention, and creates communities that actively promote businesses through Word of Mouth. MKJ is also the host of the M.I.S.C.H.I.E.F. Maker podcast, where she shares insights on helping businesses thrive by connecting with customers in more meaningful, lasting ways.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode:   Want to learn more? Check out Mary Kathryn Johnson's website at https://www.callmemkj.com/ Check out Mary Kathryn Johnson on LinkedIn at https://www.linkedin.com/in/callmemkj/   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.    

Creating a Thriving Workplace: The Power of Gratitude and Wellness Practices   In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Ania Halama, the founder and CEO of Xpansion Alchemy. The episode delves into the critical themes of workplace wellness, the transformative power of gratitude, and practical tools to boost employee satisfaction and productivity. This blog post will break down the key insights from the episode, offering actionable advice and thorough explanations to help you foster a healthier and more productive work environment. Ania Halama introduces her company, Xpansion Alchemy, as a comprehensive wellness platform that operates in both business-to-business (B2B) and personal development spaces. The platform focuses on various aspects of well-being, including health, relationships, financial wellness, and overall productivity. Ania's mission is to help individuals and organizations feel better, which in turn leads to improved relationships and enhanced performance in the workplace. One of the central themes of the episode is the significance of gratitude in fostering a positive work environment. Ania shares a simple yet powerful practice: encouraging team members to express gratitude not only for what they appreciate but also for why they appreciate it. This practice can shift individuals' internal states, promoting a sense of well-being and connection among team members. Beyond gratitude, Ania discusses various tools and practices that can inspire a culture of appreciation and well-being in the workplace. Gratitude meditation and breathwork are becoming increasingly popular in corporate settings. These practices can help employees manage stress and improve focus. Ania also shares insights into trends in employee well-being, emphasizing the importance of addressing feelings of unworthiness through appreciation and self-work. Xpansion Alchemy offers a range of services, including monthly live classes and a back-office portal with resources organized by key wellness pillars. By prioritizing employee well-being and fostering a culture of appreciation, organizations can enhance their overall success and create a thriving workplace community. About Ania Halama:   Ania Halama is a world-renowned spiritual mentor, plant medicine facilitator, intuitive healer, and entrepreneur whose life journey is a testament to the power of self-discovery and manifestation. After breaking free from an unfulfilling corporate career, Ania embarked on a transformative global odyssey that opened her to ancient healing modalities and her true life's purpose. Today, Ania draws from a multitude of certifications - including EFT Practitioner, Breathwork Facilitator, Ho'oponopono Master, and Akashic Records Reader - to help thousands of heart-centered individuals align with their highest potential. Her keen intuitive abilities and mastery of the Law of Attraction allow her to guide clients in attracting health, love, wealth, and spiritual abundance. Recognized as a "Top Millennial Powerhouse" by Entrepreneur Magazine and "Top 10 Entrepreneur to Follow" by US Reporter, Ania's insights have been featured across major media outlets. She is a two-time bestselling author of "Rebel's Guide to Spirituality" and "Women Gone Wild the Wealth Edition", she is also the founder of Xpansion Alchemy. With an intuitive artist's eye for beauty and a passion for uplifting others on their journeys, Ania fuses her business savvy and metaphysical gifts. Her mission is to impact lives by empowering people to manifest their deepest desires through radical self-love, spiritual awakening, and entrepreneurship.   About Xpansion Alchemy:   Xpansion Alchemy is an interactive, holistic school for individuals looking to become the best versions of themselves. If you want to clear your mind, let go of limiting beliefs, and heal life’s traumas, we’ll provide you with just the right tools & techniques! On average, our students achieve higher levels of consciousness, happiness, drive, & personal freedom.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode:   Want to learn more? Check out Xpansion Alchemy’s website at https://xpansionalchemy.com/ Check out Xpansion Alchemy on LinkedIn at https://www.linkedin.com/company/92701077 Check out Ania Halama's website at https://aiahalama.com/ Check out Ania Halama on LinkedIn at https://www.linkedin.com/in/aniahalama/   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the p